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1、Analyzing mobile game trends in popular APAC markets such as China,Japan,South Korea,and Southeast Asia in 2024APAC Mobile Game Market Insights 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower Introduction/Description This report offers an in-depth analysis of the mobile game markets on both t

2、he App Store and Google Play in popular APAC regions such as China,Japan,South Korea,and Southeast Asia in 2024.It covers overall revenue and download trends in these markets,revenue changes across various mobile game genres,and the performance of top mobile games in Q1 2024.Additionally,through cas

3、e studies,this report deciphers how Legend of Mushroom successfully penetrated the APAC market.Notes on Revenue and Download Statistics Sensor Towers revenue data estimates in-app purchases(IAP)revenue from the App Store and Google Play.It excludes revenue from advertising,third-party Android stores

4、,and direct payments through developer websites and other channels.Unless explicitly stated as net revenue,these figures represent gross revenue(i.e.,before deducting platform fees).Sensor Towers download data estimates app downloads from the App Store and Google Play.This data excludes pre-installs

5、,re-downloads,and downloads from third-party Android stores (Google Play is unavailable in Mainland China).2 2024 Sensor Tower Inc.-All Rights ReservedIntroduction/Description China App Store Game Market Overview Japan Mobile Game Market Overview South Korea Mobile Game Market Overview Southeast Asi

6、a Mobile Game Market Overview Case Study:Legend of Mushroom ConclusionTable of Contents020408123162027 2024 Sensor Tower Inc.-All Rights Reserved4China Mobile Games Market Overview 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved5Mobile Game Downloads in Chinas A

7、pp StoreChinas App Store Mobile Games Downloads and IAP Revenue Show Signs of Recovery0150M300MQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Apple Store$0B$2B$4BQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Apple StoreMobile Game IAP Revenue in Chinas App StoreNote:Data as of March 2024.Source:Sensor Tower Store Intellig

8、enceIn Q1 2024,mobile game downloads on the App Store in Mainland China grew 10%quarter-over-quarter,reaching 260 million.In terms of IAP revenue,App Store mobile game revenue in this market reached nearly$3.8 billion for the quarter,representing a modest 4%increase from Q4 2023,indicating a rebound

9、.2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved6Mobile Game Downloads in Chinas App Store(Jan-Apr 2024)&QoQ Growth By GenreIAP revenue for lifestyle and shooter games on the Chinese App Store surged,with strategy and arcade games seeing revenue growthArcadeRPGS

10、trategySimulationPuzzleShooterLifestyleCasinoActionRacing0M27M54M6M11M13M18M19M22M35M38M45M53M+12%Note:Data as of April 2024.Source:Sensor Tower Game Intelligence+5%-3%+26%-2%-15%+85%+5%-14%-10%Mobile Game IAP Revenue in Chinas App Store(Jan-Apr 2024)&QoQ Growth By GenreStrategyRPGShooterCasinoArcad

11、eLifestyleActionPuzzleSimulationSports$0B$0.9B$1.8B$0.1B$0.1B$0.1B$0.1B$0.2B$0.2B$0.4B$0.7B$1.3B$1.7B-18%+44%-9%+13%+167%-30%-4%+51%-36%+12%2024 Sensor Tower Inc.-All Rights Reserved7Multiple Tencent-owned mobile games topped Chinas grossing and downloads chartsThe global leader in mobile games data

12、 and app The rankings listed are derived from Sensor Towers estimates for mobile game revenue and downloads on Chinas App Store from January to April 2024.From Q1 to Q2 2024,Honor Of Kings experienced a 16%quarter-over-quarter increase in revenue,maintaining its position as the top-grossing game on

13、the Chinese App Store.With the launch of the new season,TFT:Teamfight Tactics reached a new revenue peak on January 26,catapulting it to the top of the Chinese App Stores top-grossing games chart.In Q1-Q2 2024,the games revenue doubled quarter-over-quarter,securing third place in the top-grossing ch

14、art.The Three Kingdoms gacha event in early January and the release of a new gameplay mode in mid-late March drove a rapid revenue surge for CrossFire.In Q1-Q2 2024,the games revenue tripled quarter-over-quarter,propelling it to fourth place in the top-grossing chart.Upon its release in December 202

15、3,the party game Yuan Meng Star quickly claimed the top spot on the Chinese App Stores overall downloads chart,maintaining its position for several weeks.It continued to be the most downloaded mobile game on the Chinese App Store from January to April 2024.On its launch day,Paper Games interactive s

16、tory game Love and Deepspace topped the Chinese App Stores mobile games downloads chart,ranking seventh overall.By the end of April,the games global revenue surpassed$100M,with 65%coming from the Chinese App Store.Note:Data as of April 2024 Source:Sensor Tower Store IntelligenceDownloads Ranking1Yua

17、n Meng StarTencentEggy PartyNetEase?Ark GameHonor of KingsTencentGame for PeaceTencentTFT:Teamfight TacticsTencentLove and DeepspacePaper Games?Happy Elements K.KSubway SurfersiDreamSkyIdentity VNetEase2345678910Revenue Ranking1Honor of KingsTencentGame for PeaceTencentTFT:Teamfight TacticsTencentJu

18、sticeNetEaseLeague of Legends:Wild RiftTencentGenshin ImpactmiHoYoHonkai:Star RailmiHoYoFantasy Westward JourneyNetEase?TUYOO2345678910CrossFireTencentTop 10 Mobile Games by Revenue and Downloads in Chinas App Store(Jan-Apr 2024)2024 Sensor Tower Inc.-All Rights Reserved8Japan Mobile Games Market Ov

19、erview 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved9Mobile Game Downloads in Japan0M100M200MQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Apple StoreGoogle Play$0B$1.5B$3B$4.5BQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Apple StoreGoogle PlayMobile Game IAP Revenue in JapanSligh

20、t Quarter-over-Quarter Uptick in Mobile Game Downloads and IAP Revenue in JapanIn Q1 2024,mobile game downloads in the Japanese market witnessed a modest rebound,surpassing 160 million,up 6%quarter-over-quarter.In terms of IAP revenue,Q1 2024 saw a 2%quarter-over-quarter uplift,reaching$2.9 billion.

21、Note:Data as of March 2024.Source:Sensor Tower Store Intelligence 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved10Mobile Game Downloads in Japan(Jan-Apr 2024)&QoQ Growth By GenrePuzzleRPGArcadeSimulationStrategyLifestyleSportsTabletopActionCasino0M24M47M4M4M6M7

22、M8M11M13M23M23M46M+4%-11%+5%+1%+18%+9%-6%+8%RPGStrategyPuzzleSportsArcadeGeolocation ARActionShooterSimulationLifestyle$0B$0.9B$1.8B$0.1B$0.1B$0.1B$0.1B$0.2B$0.2B$0.3B$0.3B$0.5B$1.8B-11%+11%Mobile Game IAP Revenue in Japan(Jan-Apr 2024)&QoQ Growth By Genre+2%+6%-13%-8%-20%+0%-9%-5%+5%-3%Puzzle,Strat

23、egy,and Lifestyle Games Experience Growth in Downloads and IAP Revenue in JapanNote:Data as of April 2024.Source:Sensor Tower Game Intelligence 2024 Sensor Tower Inc.-All Rights Reserved11The global leader in mobile games data and app Revenue Ranking1Monster StrikemixiUma Musume Pretty DerbyCyberAge

24、ntFate/Grand OrderAniplexPuzzle&DragonsGungHo Online EntertainmentHonkai:Star RailmiHoYoPROFESSIONAL BASEBALL SPIRITS AKonamiLegend of MushroomJoy Net GamesGenshin ImpactmiHoYoDRAGON BALL Z DOKKAN BATTLEBandai Namco EntertainmentDragon Quest WalkSQUARE ENIX2345678910The rankings listed are derived f

25、rom Sensor Towers estimates for mobile game revenue and downloads on Japans App Store and Google Play from January to April 2024.Downloads Ranking1Fatgoose GymHortor Games&QCPlayLegend of MushroomJoy Net GamesLast War:Survival GameFirstFunHero ClashShenzhen BingchuanRoyal MatchDream GamesBlock Blast

26、!Hungry StudioLINE:Disney Tsum TsumLINE CorporationWood Nuts&Bolts PuzzleABI Games StudioDaily Merge:Match Puzzle GameUniversal Mobile GamesBlue Lock BLAZE BATTLEBAEL2345678910Legend of Mushroom Breaks into Top 10 Grossing Mobile Games Fatgoose Gym Secures Top Mobile Games by DownloadsAfter its late

27、 February launch in the Japanese market,Joy Net Games idle RPG Legend of Mushroom quickly topped the overall downloads charts on both the Japan App Store and Google Play.It generated nearly$80 million in in-app purchases from January to April 2024,making it the fastest-growing mobile game by revenue

28、 during this period.It ranked seventh on the top-grossing chart and second on the downloads chart.After its Japan launch in late February,Fatgoose Gym,a heartwarming merge mobile game from Hortor Games and QCPlay,promptly claimed the top position on both Japans App Store and Google Play overall down

29、loads charts,maintaining its lead in the downloads rankings from January to April 2024.In the period from January to April 2024,strategy mobile games downloads in Japan increased by 18%quarter-over-quarter.Last War:Survival Game experienced a 570%surge in downloads,becoming the most downloaded strat

30、egy mobile game in Japan,and secured third on the downloads chart.Note:Data as of April 2024 Source:Sensor Tower Store IntelligenceTop 10 Mobile Games by Revenue and Downloads in Japan(Jan-Apr 2024)2024 Sensor Tower Inc.-All Rights Reserved12South Korea Mobile Games Market Overview 2022 Sensor Tower

31、 Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved13Mobile Game Downloads in South Korea050M100M150MQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Apple StoreGoogle Play$0B$0.5B$1B$1.5BQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Apple StoreGoogle PlayMobile Game IAP Revenue in South KoreaMarginal Quart

32、er-over-Quarter Rise in Mobile Game Downloads,while IAP Revenue Remains Stable in South KoreaNote:Data as of March 2024.Source:Sensor Tower Store IntelligenceIn Q1 2024,there was a modest 3%quarter-over-quarter uptick in mobile game downloads in the South Korean market,reaching 130 million.IAP reven

33、ue for Q1 2024 stood at around$1.3 billion,remaining steady compared to the previous quarter 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved14Mobile Game Downloads in South Korea(Jan-Apr 2024)&QoQ Growth By GenrePuzzleArcadeRPGStrategySimulationActionLifestyleTa

34、bletopSportsShooter0M14M27M3M4M4M6M6M11M12M19M19M27M+7%-10%-15%+7%-16%+9%-11%+4%+1%+17%Mobile Game IAP Revenue in South Korea(Jan-Apr 2024)&QoQ Growth By GenreRPGStrategyPuzzleSportsSimulationCasinoActionArcadeShooterTabletop$0B$0.5B$0.9B$0B$0B$0B$0B$0.1B$0.1B$0.1B$0.1B$0.3B$0.9B+40%+10%+3%-17%+2%+2

35、%-2%+1%+4%-12%In the South Korean market,strategy games saw a significant spike in IAP revenue,while puzzle games registered growth in both revenue and downloadsNote:Data as of April 2024.Source:Sensor Tower Game Intelligence 2024 Sensor Tower Inc.-All Rights Reserved15The global leader in mobile ga

36、mes data and app Revenue Ranking1Legend of MushroomJoy Net GamesLast War:Survival GameFirstFunLineage MNCSOFTODIN:Valhalla RisingKakao Games Corp.Whiteout SurvivalCentury GameLineage WNCSOFTLineage 2MNCSOFTBrawl StarsSupercellRoyal MatchDream GamesEA SPORTS FC Mobile SoccerElectronic Arts&NEXON Comp

37、any2345678910The rankings listed are derived from Sensor Towers estimates for mobile game revenue and downloads on Koreas App Store and Google Play from January to April 2024.Downloads Ranking1Legend of MushroomJoy Net GamesLast War:Survival GameFirstFunRoyal MatchDream GamesRules of BattleUjoy Game

38、sBlock Blast!Hungry Studio?Top Game PlayerBrawl StarsSupercellMelon Maker:Fruit GameSUPERBOX?MNoriworksWood Nuts&Bolts PuzzleABI Games Studio2345678910Legend of Mushroom and Last War Dominate Revenue and Downloads ChartsDespite the decline in RPG mobile game revenue and downloads in South Korea,Joy

39、Net Games idle RPG Legend of Mushroom achieved stellar growth.In Jan-Apr 2024,it grossed nearly$100 million in in-app purchases,topping both the revenue and download rankings.In Jan-Apr 2024,strategy mobile game revenue in South Korea surged 40%quarter-over-quarter,with Last War:Survival Game being

40、a major contributor.Its revenue in South Korea skyrocketed nearly 13 times quarter-over-quarter,catapulting it to second spot on both the top grossing and downloads charts.Puzzle mobile games in South Korea registered an uplift in downloads and revenue.Notably,Royal Match witnessed a 38%quarter-over

41、-quarter jump in downloads in Jan-Apr 2024,ranking third on the downloads chart.Note:Data as of April 2024 Source:Sensor Tower Store IntelligenceTop 10 Mobile Games by Revenue and Downloads in South Korea(Jan-Apr 2024)2024 Sensor Tower Inc.-All Rights Reserved16Southeast Asia Mobile Games Market Ove

42、rview 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved17Mobile Game Downloads in Southeast Asia0M1200M2400MQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Apple StoreGoogle Play$0B$0.3B$0.6BQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Apple StoreGoogle PlayMobile Game IAP Revenue in So

43、utheast AsiaSoutheast Asia Saw a Marginal Dip in Mobile Game Downloads While IAP Revenues Remained StableIn Q1 2024,there was a modest 4%quarter-over-quarter rebound in mobile game downloads in the Southeast Asian market,surpassing 2 billion,with a 91%share from Google Play.However,in terms of IAP r

44、evenue,Q1 2024 saw a marginal 1.5%quarter-over-quarter dip to nearly$600 million,remaining largely stable.Note:Data as of March 2024.Source:Sensor Tower Store Intelligence 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved18Mobile Game Downloads in Southeast Asia(J

45、an-Apr 2024)&QoQ Growth By GenreArcadeSimulationPuzzleLifestyleShooterStrategyRPGActionSportsRacing0210M420M80M83M90M97M105M112M212M305M348M419M+1%+21%-1%+8%+20%+4%+5%+5%-10%+9%Mobile Game Downloads in Southeast Asia(Jan-Apr 2024)&QoQ Growth By CountryIndonesiaPhilippinesVietnamThailandMalaysiaCambo

46、diaSingapore0430M860M13M44M128M211M352M368M835M+1%+0%-7%+1%-19%-4%+16%Simulation and Shooter Games Drive Download Growth in Southeast Asia,with Indonesia Up 16%Quarter-over-Quarter in Mobile Game DownloadsNote:Data as of April 2024.Source:Sensor Tower Game Intelligence 2024 Sensor Tower Inc.-All Rig

47、hts Reserved19The global leader in mobile games data and app Top 10 Mobile Games by Revenue and Downloads in Southeast Asia(Jan-Apr 2024)The rankings listed are derived from Sensor Towers estimates for mobile game revenue and downloads on Southeast Asias App Store and Google Play from January to Apr

48、il 2024.Downloads Ranking1Free FireGarena Games OnlineMobile Legends:Bang BangMoontonRobloxRoblox Corporation8 Ball PoolMiniclipOjol The GameCodeXploreStickman Party PlayMax Game StudioMoto Rider,Bike Racing GameZego StudioSAKURA School SimulatorGarusoftPizza Ready!SupercentSubway SurfersMiniclip234

49、5678910Revenue Ranking1Mobile Legends:Bang BangMoontonFree FireGarena Games OnlineeFootball 2024KonamiMONOPOLY GO!ScopelyCoin MasterMoon ActiveArena of ValorGarena Games OnlineCandy Crush SagaActivision BlizzardPUBG MOBILETencentEA SPORTS FC MOBILEActivision Blizzard2345678910RobloxRoblox Corporatio

50、nFree Fire Retains the Top Mobile Game by Downloads while Mobile Legends:Bang Bang Solidifies its Position as the Top Grossing Mobile GameDriven by significant growth in Indonesia,Free Fire experienced a 70%quarter-over-quarter increase in downloads across Southeast Asia,defending its top mobile gam

51、e by downloads title and elevating shooting game downloads by 20%.By April 2024,Moontons Mobile Legends:Bang Bang had approached$1.8 billion in global revenue,with Southeast Asia accounting for 47%of its total revenue and 67%of its total downloads.From January to April 2024,Mobile Legends:Bang Bang

52、amassed$45 million in Southeast Asia,consistently leading the top-grossing charts.Games like Ojol The Game and Pizza Ready!experienced standout growth in downloads,contributing to a 21%quarter-over-quarter increase in simulation game downloads.Note:Data as of April 2024 Source:Sensor Tower Store Int

53、elligence 2024 Sensor Tower Inc.-All Rights Reserved20Case Study:Legend of Mushroom 2024 Sensor Tower Inc.-All Rights ReservedLegend of MushroomJoy Net GamesNote:Data as of April 30,2024 Source:Sensor Tower Store IntelligenceSetting:High FantasyTheme:Dungeon CrawlerArt Style:2D AnimeCamera POV:SideG

54、enre:RPGSub-Genre:Idle RPGProduct Model:Mid-CoreGame Classification21Game OverviewRelease Date:November 2023Monetization:Ads,Ad Removal,Gacha,Subscription,Game Tags:Character Collection,Idle,Levels,Global Downloads:15 millionGlobal IAP Revenue:$270 millionCurrency Bundles,Starter Pack,Live Ops,Loot

55、Box,Season PassSocial Clans,PvP 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved22Legend of Mushrooms Downloads and IAP RevenueLaunched in November 2023,Legend of Mushroom has been released across Greater China,South Korea,Japan,Mainland China,Southeast Asia,and

56、the West.By late April 2024,the game had accumulated nearly 15 million global downloads and$270 million in global IAP revenue.Legend of Mushrooms Downloads and IAP Revenue by Market ShareIAP Revenue$0B$0.1B$0.2B$0.3BDownloads0M5M10M15MNov 2023Dec 2023Jan 2024Feb 2024Mar 2024Apr 2024DownloadsIAP Reve

57、nueDownloads35%8%14%21%22%South KoreaSoutheast AsiaJapanTaiwan,Hong Kong and MacaoOthersRevenue12%2%16%30%39%South KoreaJapanTaiwan,Hong Kong and MacaoSoutheast AsiaOthersLegend of Mushrooms revenue and downloads are primarily driven by APAC markets.Among them,South Korea and Japan contributed$100 m

58、illion and$80 million,accounting for 39%and 30%of Legend of Mushrooms total revenue,respectively.In terms of downloads,South Korea,Southeast Asia,and Japan accounted for 22%,21%,and 14%of its total downloads,respectively.Legend of Mushroom Reaches$270 Million in Global IAP Revenue,Earning$100 Millio

59、n in South Korea and$80 Million in JapanNote:Data as of April 2024.Source:Sensor Tower Game Intelligence 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved23IAP Revenue of Top Mobile Games in South KoreaIAP Revenue of Top Mobile Games in Japan$0B$0.1B$0.1BQ1 2023Q2

60、 2023Q3 2023Q4 2023Q1 2024Lineage MLineage WODIN:Vahalla RisingLegend of Mushroom$0M$30M$60MJan 2024Feb 2024Mar 2024Apr 2024Monster StrikeUma Musume Pretty DerbyFate/Grand OrderLegend of MushroomSurpassing Local Classics,Legend of Mushroom Tops Revenue Rankings for RPG Mobile Games in South Korea,Ja

61、panNote:Data as of April 2024.Source:Sensor Tower Store IntelligenceIn the South Korean mobile game market,the top-grossing titles are typically dominated by classic domestic MMORPGs such as Lineage M.However,the launch of Legend of Mushroom disrupted this status quo,emerging as the top-grossing mob

62、ile game in Q1 2024 with over$83 million in revenue.Legend of Mushroom also delivered a stellar performance in the Japanese market,topping the overall downloads charts on the Japan App Store and Google Play on its launch day.In April 2024,Legend of Mushrooms revenue in Japan surpassed$31 million,ove

63、rtaking domestic hits like Monster Strike and Pretty Derby to claim the top revenue spot for the month.2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved24Top 3 Mobile Games Ads in South Korea in Q1 2024 by Share of Voice(SOV)TikTokAdMobYouTubeUnityAppLovinNo.1No.2

64、No.3Top 3 Mobile Games Ads in Japan in March 2024 by Share of Voice(SOV)TikTokAdMobYouTubeInMobiAppLovinNo.1No.2No.3Legend of Mushrooms advertising efforts have been effective in South Korea.According to Sensor Tower Ad Intelligence,in Q1 2024,the games ad share ranked among the top 3 for mobile gam

65、es across multiple platforms,including YouTube,TikTok,AdMob,Unity,and AppLovin.Since its Japanese launch in February 2024,Legend of Mushroom has heavily invested in advertising.In March 2024,the game secured first place in ad share for mobile games on the TikTok and AppLovin platforms,while ranking

66、second on YouTube and AdMob.Legend of Mushroom ranks among the top in ad share across multiple platforms in the South Korean and Japanese mobile game marketsNote:Data as of March 2024.Source:Sensor Tower Ad Intelligence 2024 Sensor Tower Inc.-All Rights ReservedNote:Data as of March 2024 Source:Sens

67、or Tower Ad Intelligence25Legend of Mushroom Features Local Celebrities and Showcases Generous Rewards in AdsTop Ad Creatives for Legend of Mushroom in Q1 2024 across South Korea,Japan,Southeast Asia,China,Taiwan,Hong Kong,and Macau 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-A

68、ll Rights Reserved26Legend of Mushrooms South Korea User DemographicsGender19%81%MaleFemaleAge Distribution0%20%40%18-2425-3435-4445-5455+2%15%28%33%22%Core GamersHypercasual GamersManga&Anime LoversCasual Gamers126%169%410%721%Legend of Mushrooms Japan User DemographicsGender17%83%MaleFemaleAge Dis

69、tribution0%20%40%18-2425-3435-4445-5455+4%14%31%28%23%Core GamersConsole Gamers Hypercasual GamersCasual Gamers54%131%236%668%Legend of Mushroom Targets Core Gamers While Also Appealing to Hypercasual and Casual Players with its Cute Art Style and Relaxed Idle GameplayNote:Data for Q1 2024.Source:Se

70、nsor Tower Audience Insights 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved27ConclusionIn Q1 2024,game revenue on Chinas App Store grew by 4%quarter-over-quarter to$3.8B,with multiple genres such as strategy,shooter,arcade,and lifestyle games experiencing signi

71、ficant revenue growth.Several Tencent-owned titles(including Honor Of Kings,Game for Peace,TFT:Teamfight Tactics,CrossFire,League of Legends:Wild Rift,and Yuan Meng Star)dominated the grossing and downloads mobile games charts on Chinas App Store,with Honor Of Kings leading in revenue and Yuan Meng

72、Star topping the downloads chart.In Q1 2024,Japans mobile game revenue and downloads saw a slight rebound,with puzzle and strategy games experiencing growth in downloads and revenue.During January to April 2024,Legend of Mushrooms IAP revenue approached$80M,establishing itself as Japans fastest-grow

73、ing mobile game in terms of revenue.It ranked seventh in the top grossing chart and second in the downloads chart.In Q1 2024,revenue for strategy games in South Korea increased by 40%quarter-over-quarter,while puzzle game revenue and downloads grew by 10%and 7%,respectively.During January to April 2

74、024,Legend of Mushroom defied odds by generating nearly$100M in revenue,securing the top spot in both South Koreas top-grossing and downloads mobile game charts.Last War:Survival Game also experienced a remarkable surge in revenue in South Korea,increasing nearly 13 times quarter-over-quarter and co

75、ntributing to the 40%growth in strategy game revenue.2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved28Sensor Tower APAC Insights TeamNan Lu Senior Director Marketing San FrancisoRui Ma Senior Analyst ShenzhenYena You Mobile Insights Strategist SeoulHideyuki Tsuj

76、i Mobile Insights Strategist TokyoSara Tan Marketing Operations Singapore 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower About UsGlobal Data Coverage Our platform provides the most comprehensive data on downloads and in-app revenue in the mobile market,with the App Stores global data coverag

77、e reaching 99%Sensor Tower is a leading and reliable enterprise mobile market insight consulting service platform,aiming to provide enterprises,publishers and developers around the world with comprehensive data performance,user usage and advertising trends in the global mobile market.Store Data Acqu

78、isition Data from the App Store and Google Play Store obtained via the API is updated on a daily basisAccurate Data Index Multiple industry validation of product benchmarking milestone event data error of 5%Product Function Innovation Our platform continues to update product features to better serve

79、 partners and customers29 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower SolutionsStore Intelligence Downloads&Revenue Publishers Breakdown Country Breakdown Industry Breakdown App Intelligence Ad Intelligence Usage Intelligence App Teardown Consumer Intelligence App Overview Store Recommend

80、ations Keywords Research Ad Searches Top Advertisers Creative Gallery Network Analysis DAU/MAU User Retention User Demographics App Overlap Top SDKs SDK Detection Engagement Cohort Overlap 30 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower is the leading solution for mobile marketers,app deve

81、lopers,and industry analysts who demand competitive insights on the mobile economy.Sensor Towers product suite includes:App Intelligence,Store Intelligence,Ad Intelligence,and Usage Intelligence.L O N D O NS A N F R A N C I S C OK O R E AC H I N AContact Info: SensorTower About Us31J A PA N 2024 Sen

82、sor Tower Inc.-All Rights ReservedThis report and all original content contained within are wholly owned by Sensor Tower,Inc.2024.Modification,republication,distribution,or other unauthorized usage violate this copyright,unless express permission has been granted.App icons,images,and other branding

83、assets are property of their respective publishers and are used expressly for the purpose of editorial commentary.If you would like to republish any of the data contained in this report,please email for further information on how to do so.Were always happy to work with news organizations to provide custom data,insights and commentary.Contact press- for help.Sensor Tower Terms of UseInterested in our latest mobile insights?Read and download new analysis of the mobile ecosystem at