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1、Table of ContentsC-Stores:Charging Ahead3Four C-Store Brands Ahead of the Curve4Chains That Are Becoming The Final C-Store Destinations5Caseys&Maverik:Leaning into Breakfast5Buc-ees:Bigger Is Better7Rutters:Expanding Upward8Convenience At Every Corner9This report includes data from Placer.ai Data Ve

2、rsion 2.0,which implements improvementsto our extrapolation capabilities,adds short visit monitoring,and enhances visit detection.2024 Placer Labs,Inc.|More insights at placer.ai|2C-Stores:Charging AheadGrabbing a coffee or snack at a convenience store is a time-honored road triptradition but increa

3、singly,Convenience Stores(C-Stores)have also emerged asplaces people go out of their way to visit.Convenience stores have thrived in recent years,making inroads into thediscretionary dining space and growing both their audiences and their sales.BetweenApril 2023 and March 2024,C-Stores experienced c

4、onsistent year-over-year(YoY)visitgrowth,generally outperforming Overall Retail.Unsurprisingly,C-Stores fell behindOverall Retail in November and December 2023,when holiday shoppers flocked tomalls and superstores to buy gifts for loved ones.But in January 2024,the segmentregained its lead,growing Y

5、oY visits even as Overall Retail languished in the face of anArctic blast that had many consumers hunkering down at home.C-Stores current strength is partially due to the significant innovation by leadingplayers in the space:Chains like Caseys,Maverik,Buc-ees,and Rutters are 2024 Placer Labs,Inc.|Mo

6、re insights at placer.ai|3investing in both in their product offerings and in their physical venues to transformthe humble C-Store from a stop along the way into a bona fide destination.Dive intothe data to explore some of the key strategies helping C-Stores drive consumerengagement and stay ahead o

7、f the pack.Four C-Store Brands Ahead of the CurveWhile chain expansion may explain some of the C-Store segment growth,a look atvisit-per-location trends shows that demand is growing at the store level as well.Overthe past year(April 2023 to March 2024),average visits per location on anindustry-wide

8、basis grew by 1.8%,compared to the year prior(April 2022 to 2023).And within this growing segment,some brands are distinguishing themselves andoutperforming category averages.Caseys,for example,saw the average number ofvisits to each of its locations increase by 2.3%over the same time frame whileMav

9、erik,Buc-ees and Rutters saw visits per location increase by 3.2%,3.4%and3.9%,respectively.2024 Placer Labs,Inc.|More insights at placer.ai|4Chains That Are Becoming The Final C-StoreDestinationsEach in its own way,Caseys,Maverik,Buc-ees,and Rutters,are helping totransform C-Stores from pit stops wh

10、ere people can stretch their legs and grab a cupof coffee to destinations in and of themselves.Caseys&Maverik:Leaning into BreakfastMidwestern gas and c-store chain Caseys famous for its breakfast pizza and othergrab-and-go breakfast items has emerged as a prime spot for fast food pizza loversto gra

11、b a slice first thing in the morning.And Salt Lake City,Utah-based Maverik which recently acquired Kum&Go and its 400-plus stores is also establishing itselfas a breakfast destination thanks to its specialty burritos and other chef-inspiredcreations.Caseys and Maveriks popular breakfast options are

12、likely helping the chains receiveits larger-than-average share of morning visits:In Q1 2024,16.3%of visits to Maverikand 17.5%of visits to Caseys took place during the 7:00 AM-10:00 AM daypart,compared to just 14.9%of visits to the wider C-Store category.Psychographic data from the Spatial.ais Follo

13、wGraph dataset which looks at thesocial media activity of a given audience also suggests that Caseys and Maverikshave opened stores in locations that allow them to reach their target audience.Compared to the average consumer,residents of Caseys potential market are 7%more likely to be“Fast Food Pizz

14、a Lovers”than both the average consumer and theaverage C-Store trade area resident.Residents of Maveriks potential market are 16%more likely than the average consumer to be“Mexican Food Enthusiasts,”comparedto residents of the average C-Stores trade area who are only 1%more likely to fallinto that c

15、ategory.2024 Placer Labs,Inc.|More insights at placer.ai|5With both chains expanding,Caseys and Maverik can hope to introduce newaudiences to their unique breakfast options and solidify their hold over the morningdaypart within the C-Store space over the next few years.2024 Placer Labs,Inc.|More ins

16、ights at placer.ai|6Buc-ees:Bigger Is BetterEverything is said to be bigger in the Lone Star State,and Texas-based conveniencestore chain Buc-ees holder of the record for the worlds largest C-Store is noexception.With a unique array of specialty food items and award-winning bathrooms,Buc-ees has eme

17、rged as a well-known tourist attraction.And the popular chainsstatus as a visitor hotspot is reflected in two key metrics.First,Buc-ees attracts a much greater share of weekend visits than otherconvenience store chains.In Q1 2024,39.6%of visits to Buc-ees took place on theweekends,compared to just 2

18、8.3%for the wider C-Store industry.And second,Buc-ees captured markets feature higher-than-average shares of family-centrichouseholds including those belonging to Experian:Mosaics Suburban Style,Flourishing Families,and Promising Families segments.Rather than merely a place to stop on the way to wor

19、k,Buc-ees has emerged as afavored destination for families and for people looking for something fun to do ontheir days off.2024 Placer Labs,Inc.|More insights at placer.ai|7Rutters:Expanding UpwardBuc-ees isnt the only C-Store chain that believes bigger is better.Pennsylvania-basedRutters is increas

20、ing visits and customer dwell time by expanding its footprint bothin terms of store count and venue size.New stores will be 10,000 to 12,000 squarefeet significantly larger than the industry average of around 3,100 square feet.Andin more urban areas,where space is at a premium,the company is buildin

21、g upwards.Rutters added a second floor to one of its existing locations in York,PA in December2023.The remodel,which was met with enthusiasm by customers,providedadditional seating for up to 30 diners,a beer cave,and an expanded wine selection.2024 Placer Labs,Inc.|More insights at placer.ai|8And in

22、 Q1 2024,the location experienced 15.6%YoY visit growth compared to achainwide average of 7.6%.Visitors to the newly remodeled Rutters also stayedsignificantly longer than they did pre-renovation.The share of extended visits to thestore(longer than ten minutes)grew from 20.8%in Q1 2023 to 27.0%in Q1

23、 2024 likely from people browsing the chains selection of beers or grabbing a bite to eat.Convenience At Every CornerConvenience stores are flourishing,transforming into some of the most excitingdining and tourist destinations in the country.Today,C-Store customers can expect tofind brisket sandwiches or craft beers,rather than the stale cups of coffee of old.Andthe data shows that customers are receptive to these innovations,helping drive thesegments success.2024 Placer Labs,Inc.|More insights at placer.ai|9