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1、Key Due Dates and Deals for Amazons Mega EventPRIME DAY PREP:Your Quick Reference For Prime Day 2024 Dates and Deals2 FEEDVISORQuick Reference Guide to Managing Your Prime Day 24 DealsAs an Amazon seller,Prime Day stands as a pivotal event not to be missed.This tentpole event has historically drawn

2、hordes of price-savvy consumers keen to explore brands biggest deals and discounts.However,a new,concerning trend has emerged.With steeper discounts and a proliferation of smaller sales events emerging this year,consumer enthusiasm has waned a symptom of what can be coined“deal fatigue.”While price

3、still significantly shapes consumer purchases 39%of consumers report they are buying where discounts and deals are prevalent-the deal needs to be more compelling to stand out.1With this in mind,maximizing Prime Day success demands more than price cuts.Brands must adopt a more strategic approach to d

4、eal selection to thrive during this monumental retail event.1 Feedvisor Proprietary Data,2021To help you research and choose the right Prime Day deals and discounts that not only align with your business goals but also seize the attention of Prime Day shoppers,weve compiled this Quick Reference guid

5、e to Prime Day deals where youll discover:Key deadlines for Prime Day deals Deal Types and Deal BadgesStrategic breakdowns of use cases for each deal typeExpert tips and strategies from industry professionals to bolster your Prime Day deals strategyKeep reading to learn how to select the perfect Pri

6、me Day deals for your brand,ensuring success on one of the years most significant retail events.3 FEEDVISORA GUIDE TO CHOOSING STANDOUT PRIME DAY DEALSDue Dates for Prime Day Deal AdvertisementsPrime Day prep begins early sellers and vendors must submit the ASINs and deals they wish to run,as well a

7、s their desired ad creative by the following deadlines.Keep these dates in mind to stay ahead of Prime Day prep and ensure you dont fall behind schedule.Sellers must determine both the deals they wish to offer and how they want to advertise them.To help you decide which ad type will work best for yo

8、ur business and product offering,weve recapped the performance of last years various Prime Day advertisements check out which advertising types performed best as well as the most prevalent deals.Reminder:FBA inventory must be checked in at an Amazon fulfillment center by June 20th for those in the U

9、nited States and Canada.4 FEEDVISORA GUIDE TO CHOOSING STANDOUT PRIME DAY DEALSTypes of DealsPrime-Exclusive DiscountsPrime Exclusive Discounts are price discounts that are only extended to Prime members.Products with a Prime Exclusive Discount show strikethrough pricing and a savings message for Pr

10、ime members in search results and on product detail pages.Prices adjusted for discounts will show on the detail page Buy Box for Prime members.Unlike Lightning Deals and 7-Day Deals,there is no fee to offer a Prime Exclusive Discount.You can set up the offer as a percentage off or amount off and pro

11、vide a minimum discounted price floor for each product.You can always monitor the status of your offers on the Prime Exclusive Discounts home page in Seller Central.If your Prime Exclusive Discount does not follow the eligibility criteria outlined below both at the time of submission and even after

12、submission it will be suppressed for the affected SKU.The featured product must meet the following requirements:It must be eligible for Prime Shipping in all regions within the country.It must be in new condition and have at least a 3-star or no rating.The rating requirement may change for discounts

13、 specific to special events like Prime Day.The discount must be at least 10%off the non-member,non-promotional price(meaning“Your Price”or“Sale Price,”whichever is lower).This requirement may also change for discounts specific to special events like Prime Day.It must not be a product that is restric

14、ted,offensive,embarrassing,or inappropriate.It must comply with customer product review policies and pricing policies.When do prime-exclusive deals work best?This works well for driving sales during Prime events like Prime Day and Black Friday.Exclusive discounts stand out during these occasions,att

15、racting shoppers attention when actively looking for deals.5 FEEDVISORA GUIDE TO CHOOSING STANDOUT PRIME DAY DEALSTop Deal(Deal of the Day)An Amazon Deal of the Day is a standout promotion on Amazon,showcasing a single item or small set of closely related products at a discounted price for a 24-hour

16、 period.Amazon features these premier deals at the top of the“Deals”page throughout the day,distinguished by a special badge for easy identification.Reminder:Prime-Exclusive Top Deals are,as the name suggests,a Top Deal exclusive to Prime members.The Prime Day deadline to submit eligible ASINs for t

17、his deal is April 12th in the US and Canada,and May 17th in the UK.This deal offers a significant advantage by extending the reach of your products to a wider audience for instance,those who may not be actively searching for your products but are scrolling through the“Deals”page.Unlike other deals,v

18、endors and sellers cannot specifically apply for this deal.However,there are certain criteria that Amazon uses,including:The product has a minimum 3.5 star ratingInventory is in-stockThe product is at its lowest price in the trailing 365 days6 FEEDVISORA GUIDE TO CHOOSING STANDOUT PRIME DAY DEALSLig

19、htning DealsLightning Deals are time-bound,promotional offers in which a product is featured for several hours(typically four to 12 hours)on the Amazon Deals page,one of the most trafficked pages on Amazon.Not everyone can participate in Lightning Deals;Only Professional Sellers with at least five S

20、eller Feedback ratings per month and an overall rating of at least 3.5 stars qualify.To find out if you are eligible for Lightning Deals,go to the Lightning Deals dashboard in Seller Central.If you do not see any products in the“Recommendations”section,your ASINs do not currently qualify for Lightni

21、ng Deals.Eligible products must fit the following criteria:Products must have a sales history on Amazon and at least a 3-star rating,although this can change according to geographical location and time of year.Deals should include as many product variations(size,color,style,etc.)as possible.For some

22、 items,such as apparel and shoes,at least 65%of variations should be included in the deal,although this can change by marketplace and time of year.The minimum percentage of product variations is specified when you create the deal.Restricted products and offensive,embarrassing,or otherwise inappropri

23、ate products are not eligible for Lightning Deals.Examples of ineligible items include e-cigarettes,alcohol,medical devices,medicine,and baby formula.Products must be Prime-eligible in all states and Puerto Rico and fulfillable via FBA or Seller Fulfilled Prime(SFP).The product must be in new condit

24、ion.Make sure you have enough inventory to meet the deals quantity.All products must comply with customer product review,pricing,and deal frequency policies.The deals run date and the country that it runs in determine the Lightning Deal fees.The fee or fee variation can be found next to the“Submit”b

25、utton when you create a deal.If your deal is scheduled during Prime Day,for example,you may pay a higher fee because of the high traffic period.Reminder:Prime-Exclusive Lightning Deals are,as the name suggests,a Lightning Deal exclusive to Prime members.The Prime Day deadline to submit eligible ASIN

26、s for this deal is May 3rd in the US and Canada,and May 17th in the UK.7 FEEDVISORYou can cancel a deal with no penalty up to 25 hours before it is slated to run.Be sure to monitor your“Recommendations”section,as Amazon denotes new product recommendations every week.With the exclusivity that Lightni

27、ng Deals offer,the promotions pose an incredible opportunity for driving value to your store by clearing out overstock or end-of-season inventory,sparking a sales lift for a specific product,and boosting rankings and marketplace visibility.Take note that sellers face potential penalties if a signifi

28、cant proportion of the allocated deal units remain unsold.Amazon acknowledges successful deals by granting priority to them over competitors.For instance,running two consecutive successful Lightning Deals on the same product can improve placement and visibility for the next deal at no extra cost.On

29、the other hand,if a Lightning Deal doesnt perform well,the product may be ineligible for future deals.Careful planning and thorough consideration of factors contributing to the success or failure of a Lightning Deal are crucial.A GUIDE TO CHOOSING STANDOUT PRIME DAY DEALSWhen do Lightning Deals work

30、 best?This deal works best for products with good sales but could benefit from an extra boost to maximize their potential.In essence,those looking to expand their product reach should consider Lightning Deals,but exclusively for items with proven performance.Focus on products with broad appeal rathe

31、r than those limited to niche categories.Get Ahead of Prime Day Competition with Feedvisor360 at FEEDVISORA GUIDE TO CHOOSING STANDOUT PRIME DAY DEALS7-Day Deals and Best Deals7-Day Deals are time-bound promotional offers featuring an item for up to seven days on the Amazon Deals page.Eligible produ

32、cts will receive a“Limited time deal”badge in search results,driving exposure to the deal itself and your brand.Like Lightning Deals,you can find eligible products in the Deals dashboard in Seller Central.There will be a base merchandising fee for every 7-Day Deal you run,which you can find on the“D

33、eal Details”page of the Deals dashboard.Products eligible for 7-Day Deals must meet the same criteria as those eligible for Lightning Deals.Performance results for both deal variations can be found on the“Manage Deals”page in Seller Central.Reminder:Prime-Exclusive Best Deals are,as the name suggest

34、s,a Best Deal exclusive to Prime members.The Prime Day deadline to submit eligible ASINs for this deal is May 3rd in the US and Canada,and May 17th in the UK.When do 7-Day Deals work best?For those wanting more flexibility in scheduling promotions,7-Day Deals are a great option.These deals dont requ

35、ire a specific commitment to the number of units,making them ideal for sellers unsure about their products performance.They also offer enough time to promote your deal through social media and email campaigns.9 FEEDVISORA GUIDE TO CHOOSING STANDOUT PRIME DAY DEALSPromo CodesPromo codes are an effect

36、ive way to set a discount on your product to entice price-savvy customers.They can be redeemed or applied automatically,and come in six types:1.Percentage Off 2.One-Time Use 3.Group Claim 4.Buy One/Get One 5.Social Media Codes 6.No Code The most popular promotion is the percentage off,which allows y

37、ou to create a discount between 1-99%off for any or all products within their catalogs.This format is handy for repeat purchases of products like groceries.One-Time Use and Group Claims can both only be used one time.The difference is that one-time use is for one purchase(practical when offering a d

38、eep discount on your product),and Group Claims are for multiple purchases from multiple individuals.This spares you from making a unique code for each person during a winter sale(think SNOW20).Buy One/Get One codes are as they sound;however,they are not limited to the same product.For instance,you c

39、ould be selling a camera and offer free film to go with it.This kind of promotion is great for setting your product apart from the competition and is highly effective for high-end luxury products.Social media codes are specialized for platforms like Facebook and Instagram,allowing sellers to limit t

40、he quantity of products per customer.Unlike percentage-off codes,they provide a unique advantage by enabling restrictions on purchase quantities.These codes facilitate the creation of dedicated landing pages,driving followers to Amazon listings and enhancing conversion rates.When do Promo Codes work

41、 best?Amazon promo codes are an effective way to entice price-savvy customers,but best practices will vary based on the promo code used.Percentage off is best for repeat purchases,while one-time is practical for offering a deep discount.Group claims should be used for larger discounts or when making

42、 a unique code for each person is not ideal.Buy One/Get One codes work well for high-end luxury products.Finally,social media codes should be used to drive external traffic to your Amazon listings.Get Ahead of Prime Day Competition with Feedvisor360 at FEEDVISORA GUIDE TO CHOOSING STANDOUT PRIME DAY

43、 DEALSCouponsAmazon Coupons are the digital equivalent of paper coupons and work similarly.There are two types:one that gives customers a percentage off their purchase and one that gives customers a set dollar amount off their purchase.The amount off must be between 5-80%(or the monetary equivalent)

44、and based on the products lowest selling price in the past 30 days,and you pay$0.60 each time the coupon is redeemed.The unique advantage of using coupons is they are discoverable on the platform and can be shown in multiple locations.They can be searched for and found on the main coupon page,in the

45、 price box,and in a customers cart.Customers will need to“clip”the coupon to use it.To prevent too many coupons from being used(and your bottom line lower than expected),set a budget with these two criteria in mind:redemption fees and the USD equivalent to the discount amount.When do Coupons work be

46、st?Coupons work well as part of a competitive pricing strategy,allowing sellers to set slightly higher base prices while still providing perceived value through the use of discounts.Amazon coupons also go beyond discounts,allowing targeted reach to specific audiences like previous customers and high

47、-intent shoppers(e.g.,Amazon Student and Prime members).This enhances sales and fosters customer loyalty.11 FEEDVISORA GUIDE TO CHOOSING STANDOUT PRIME DAY DEALSBest Seller:Have the best-selling product in a certain category.How to get it:Sales is the key to winning the coveted badge.The Best Seller

48、 badge is awarded to products that have consistently performed well in sales and popularity within a specific category.In addition to maximizing sales,aim for your product to rank in the top 100 best sellers in any category and subcategory.Amazons Choice:Have the best-performing listing for a specif

49、ic keyword.How to get it:Amazon gives this badge to top-rated,affordable,and readily available products based on positive reviews,low prices,and product availability.New Release:Have the best-selling product in a specific category for the first 90 days after you launch your listing.How to get it:Mak

50、e your product the best-seller by creating buzz in listings,using PPC ads for visibility,and ranking on page one through keyword research.Discount and Promotions:Available when you run a promotion or discount from the Advertising tab on Seller Central.If you decide to create a promotion on Amazon,re

51、member that they depend on big events.If you wait too long to create your deal,your listing may not be eligible.How to get it:Reduce your Seller Central listing price and run a temporary sale to a red badge displaying the discount level next to a strikethrough price on the site.Deal of the Day:Have

52、a discount or promotion that runs for a short period.These deals have the potential to show up on Amazons Todays Deal page.How to get it:Enable under“Advertising”in Seller Central by setting up a Lightning Deal,7-Day Deal,or another eligible offering according to Amazons requirements.Limited Time De

53、al:Have a discount or promotion on items for less than seven days.How to get it:Enable under“Advertising”in Seller Central by setting up a Lightning Deal,7-Day Deal,or another eligible offering according to Amazons requirements.Deal BadgesBadges on Amazon can be earned or created with promos.Badges

54、boost conversion rates and help boost your product.Available badges include:Get Ahead of Prime Day Competition with Feedvisor360 at FEEDVISORA GUIDE TO CHOOSING STANDOUT PRIME DAY DEALSTentpole events arent the time to experiment with new ideas.The volatility of these events makes it challenging to

55、gauge performance accurately.Instead,we find it more effective to test new items outside of the tentpole event.This approach allows us to gain confidence in their viability before incorporating them into the event.Since tentpole events are brief,introducing new strategies doesnt allow sufficient tim

56、e for the system to adapt.Therefore,our focus is primarily on bolstering existing strategies with additional budgeting,particularly for upper funnel leads pre-event,and ensuring adequate support for lower funnel activities during the event,as its too late to build awareness at that stage.Doug Kaplan

57、,Head of Programmatic at Feedvisor“Ensure all of the featured products in your Sponsored Brands advertisements have a deal badge.By doing so,youre setting up the ads to dynamically display a“save now on.”message.This message will appear alongside the product,letting shoppers know that they can save

58、money by purchasing the featured item during Prime Day.Its also important to note Sponsored Brand videos that lead to the Brand Store do not correctly display deal badges take caution when using this ad type for products with deal badges.Take note of the restrictions to creative for deals advertisin

59、g.For instance,Amazon prohibits advertising a specific deal or discount.For instance,advertising“a sale”is OK,but promoting a 20%or$50 discount is not.Ohad Yarel Head of Sponsored Advertising at Feedvisor“Final ThoughtsBy leveraging the outlined deals and promotions,sellers can capture attention and

60、 drive demand in a market where savvy consumers prioritize smart spending.Incorporate these compelling deals into your advertising strategy for a more engaging and effective campaign,fostering success even in challenging economic times.Tips From Our Experts on Amazon Prime Day DealsGet Ahead of Prim

61、e Day Competition with Feedvisor360 at Prime Day Sales with AI-First Advertising and Pricing OptimizationThe Top AI-Powered Dynamic PricingHarness the power of the most advanced AI technology to gain a competitive advantage and optimize your pricing strategies.Optimal Campaign Performance Leverage i

62、mpactful advertising optimization,driving keyword harvesting and campaign optimization.Data-Driven Insights Make informed decisions with access to real-time market data and performance analytics.64%increase in revenue 40%increase sales51%improvement in sales rankOur clients see results:Start your 14

63、-day free trial: have used Feedvisor for almost 5 years now.I can clearly say that we would not be as successful as we are on Amazon without Feedvisor.We have been able to reliably grow our sales year over year and stay competitive without increasing our inventory liability,thanks to the pricing pla

64、tform,advertising platform and amazing team at Feedvisor.-Steven L.,E-Commerce Specialist“DYNAMIC PRICING|ADVERTISING OPTIMIZATION|POWERFUL ANALYTICSLeverage best in class AI and have your best Prime Day yet:Increased Profitability Maximize profit margins by automating pricing strategies and identif

65、ying revenue opportunities.Pre-Built Optimization Strategies Customize your repricing strategy to your unique business needs with an array of profit to revenue-oriented strategies.Optimize Inventory ManagementManage your inventory levels to steer clear of fulfillment fees with intelligent,inventory-aware repricing.Try Us Free Today