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1、1Whitepaper:The Ultimate Guide to PIM for eCommerce SEOWhitepaper:The Ultimate Guide to PIM for eCommerce SEO 2Whitepaper:The Ultimate Guide to PIM for eCommerce SEOContentsExecutive Summary31What is PIM?42What is eCommerce SEO?53Developing your eCommerce strategy64The fundamentals of eCommerce SEO8

2、5How Pimberly helps eCommerce businesses win at SEO12Conclusion16About Pimperly17Appendix1854321Whitepaper:The Ultimate Guide to PIM for eCommerce SEOPimberly is a world leader in Product Information Management(PIM)&Digital Asset Management(DAM)software for complex technical products,delivering mark

3、et leading AI and automation.In this whitepaper,we cover some of the top eCommerce SEO tips,including how to ensure all the pages on your site are enriched with the right keywords to deliver the“top-of-page”results on search engines.At Pimberly,we bolster our clients SEO strategy to increase convers

4、ion rates by providing rich,relevant,and accurate product information that engages your customers.Our goal is to effectively demonstrate how you can streamline large elements of your SEO strategy with a PIM solution.To learn more about Pimberly,head to the end of the whitepaper for more about us and

5、 some other relevant reads.Thanks,and we hope you enjoy the read.Preface3Whitepaper:The Ultimate Guide to PIM for eCommerce SEOLearn how PIM for eCommerce SEO helps drive organic visitors to your site,increase demand for your products,and boost sales.First,well bring you up to speed with PIM and our

6、 eCommerce SEO fundamentals.After that,well talk you through how to build a powerful SEO strategy for your products that encourages search engines to prioritize your content,drive product discovery,and increase those all-important clicks.Then well explain how Pimberly(the worlds most powerful PIM)ma

7、ximizes the effectiveness of your eCommerce SEO strategy.Organization and optimization is the name of the game.Youll discover how Pimberly improves almost all aspects of product data SEO through its intuitive and intelligent features.This is a 20-minute read.So,grab a coffee and get comfy-youre in f

8、or an epic session of invaluable learning.Executive Summary 543214Whitepaper:The Ultimate Guide to PIM for eCommerce SEOWhat is PIM?1PIM stands for Product Information Management.It covers the management of all your product data,including:Key product attributes(descriptions,titles,SKUs)Technical spe

9、cifications(measurements,sizing,materials)Taxonomies(categories,relationships,producttags)Marketing data(SEO meta descriptions,titles,keywords)Digital assets(images,videos,animations,andany other format of media files)Localized data(translated product descriptionsand currencies)Sustainability and tr

10、aceability data(carbonemissions,net impact,resources saved)Symptoms of inefficient product data management include time-consuming processes,inaccurate product data,and misaligned teams.Thats a recipe for copious swearing and keyboard headbutting.Ouch.What can we do to prevent this?Enter PIM platform

11、s.Theyre a single source of truth for your product data-the“golden record”.Easily gather,manage and enrich your product content,ready for publishing directly to your sales channels(such as your eCommerce store,product catalogues,marketplaces,or mobile apps).To add to your PIM power,you can gather pr

12、oduct data from unlimited internal and external sources,enabling you to create a golden record in your central PIM hub.PIM for eCommerce SEO is most effective when executed with a world-leading platform like Pimberly.For one thing,Pimberly consolidates and optimizes all your product data.SEO teams g

13、et a central hub to work from,improving visibility and collaboration.While product content can be automatically optimized for SEO,saving time and increasing your chances of getting a top spot on Search Engine Result Pages(SERPs).When used with an effective eCommerce SEO strategy,Pimberly helps you a

14、chieve:Better product discovery Improved conversion rate optimization Increased click-through rates Lower bounce rates Amazing customer experienceSoon,well discuss how Pimberly helps you reap these benefits.First,lets refresh your eCommerce SEO knowledge to help you nail your product SEO strategy.54

15、3215Whitepaper:The Ultimate Guide to PIM for eCommerce SEOThe definition of eCommerce SEO?Simply put,its the tools and tactics you use to optimize your product pages for search engines like Google,Bing,and Ecosia.This helps you get your products in front of the right people at the right time-its all

16、 about increasing product discovery and demand generation,driving sales.eCommerce SEO is more important today than ever before.A recent survey of 14,000 shoppers found that 48%start their purchase journeys on search engines.1 Proof that more customers are pulling themselves through the sales cycle t

17、o make a purchase.Your hottest competitors already know this.Theyre using clever eCommerce SEO tactics to tell search engines like Google:“Hey,look at us!We can deliver the most original and influential buyer experience.So rank us high!”And guess what?It works.Lets get you the upper hand with an eCo

18、mmerce strategy that helps search engines prioritize your content.What is eCommerce SEO?2543216Whitepaper:The Ultimate Guide to PIM for eCommerce SEO35%of product searches start on Google and 75%of people never go as far as the ominous second page.2 This means you could be losing of your customers i

19、f your PIM SEO eCommerce strategy isnt effective.But what makes an effective SEO strategy?It needs:Keywords Keywords connect your web pages to a users online search.This helps search engines find and rank your page.They also help users navigate your content,improving their buyer journey.Heres what y

20、ou can do to create relevant keywords that drive SEO:Focus on what makes your product stand out-what feature,benefit or material makes your product distinct?E.g.a shirt made from ethically sourced cotton.Find key questions customers use in their search-use Googles related questions feature to find c

21、ommonly-asked questions.Or search for relevant questions on popular public forums,like Reddit.Analyze product reviews-identify the type of language your customers use when talking about your products by reading their reviews.Focus on the things they love to understand whats most important to them.Th

22、e insight you gain from this research will inform strong keywords that are relevant to your business and commonly used in online searches.Youll need to experiment with different keywords to optimize your website,including:Target keywordsAssign each web page on your site with a target keyword.For exa

23、mple,the product name(plus a stand out feature)-such as“organic cotton jumper”-could be the target keyword for its designated product page.Dont assign the same target keyword to multiple pages.Search engines will have a hard time understanding which page to feature in SERPs if theres a duplicate key

24、word.They might also penalize your site,lowering its rank.Longtail keywordsLongtail keywords can give you a competitive edge:69.7%of search queries contain four words or more keywords but not many businesses use them.3 For example,if your target keyword is“white t-shirt”,your longtail keyword might

25、be“mens v neck white t-shirt”.Longtail keywords are useful because its easier to find those that are high volume(HV-how many times a keyword has been entered into a search engine)and low competition(LC-how many times competitors have used it in their content).HV,LC keywords increase your chances of

26、ranking high in SERPs.Use a keyword tool like Uber Suggests or SEMrush to find HV,LC longtail keywords.Each tool has a related keywords and related questions feature which will aid your search.LSI keywordsDeveloping your eCommerce SEO strategy3 543217Whitepaper:The Ultimate Guide to PIM for eCommerc

27、e SEOLatent semantic indexing keywords(LSI keywords)is a fancy way of saying related keywords.Put simply,search engines use LSI keywords to assist in judging the relevancy of a webpage.For example,if you wrote a blog about fine wine(“fine wine”being your target keyword),Google will also scan the pag

28、e for relevant words like“wine cellar”,“full-bodied”,and“Merlot”to understand what your page is about.Pair each target keyword with a list of relevant LSI keywords to use in your content.The SEO tool,Google Autocomplete,is a fast and easy way to find appropriate LSI keywords.Priority pagesPrioritize

29、 the pages you want to optimize by impact-it gives you clarity,saves time and makes it easierto measure an ROI.Think about your business goals.Is there a particular product or promotion you needto sell to hit your target?Then prioritize the relevant page for SEO.Or you could identify which pages gen

30、erate the most traffic.Consider your whole site,not just your product pages.Think FAQs,your Homepage,blog content,contact pages whatever results in high quantity,easily convertible traffic.Competitor analysisYou want to rank higher than the competition,so analyze their SEO efforts.Youre looking for

31、ways to make your SEO strategy better and more effective than theirs.Identify the keywords theyre using on their Homepage and top product pages.A keyword search tool like Moz or SEMrush makes this task quick and easy.543218Whitepaper:The Ultimate Guide to PIM for eCommerce SEOWeve covered the key co

32、mponents of an eCommerce SEO strategy.Now its time to put theory into practice.Keep reading to learn how SEO fits into your site and the actions needed for effective optimization.This will also help you narrow down your tasks to whats most important,ensuring you dont waste time on ineffective SEO.We

33、re going to cover eCommerce SEO best practice for your:Product pages Digital assets Reviews and user-generated content FAQs and blogs Site structure and designProduct pagesArmed with your competitive keywords,its time to optimize the product pages youve prioritized.Note:the following advice also wor

34、ks for other pages on your site,like your Homepage or Contact page.For example,our SEO guidance for product titles can be applied to your Homepage heading.Product titlesGrab a prospects attention with concise,informative and reader-friendly product titles.Including the target keyword in your title n

35、ot only helps you achieve this but sends the right signals to search engines.If your target keyword also happens to be a longtail keyword-great!When online shoppers are ready to buy,they tend to search using longtail queries-using longtail keywords in your product title is an effective way to captur

36、e their intent.Product descriptionsProduct descriptions can make or break a sale:a study by Nielsen Norman Group found that 20%of purchase failures result from unclear product descriptions.4Carefully placed keywords that include answers to commonly asked questions can drive clarity in your product d

37、escriptions.Plus,you need to include your products key features and benefits informed by customer research(e.g.what benefit will resonate with your customers the most?).LSI keywords can be useful for SEO in product descriptions but remember to avoid keyword stuffing.Also,inject your brand tone of vo

38、ice into your content to give it personality and entice customers to hit“BUY NOW”.Meta title tag A meta title tag defines the title of your product page(whereas product titles define your products).Search engines like Google use meta title tags to judge the relevance of your website for a customers

39、search query.So,its important to get relevant keywords in there-your target and longtail keywords.Avoid keyword stuffing.You want to provide a brief,concise,and understandable impression of what the page is about to drive click-throughs.Meta description Meta descriptions appear beneath the title of

40、your page in SERPs.Rank high enough and Google might The fundamentals of eCommerce SEO4543219Whitepaper:The Ultimate Guide to PIM for eCommerce SEOfeature your meta description as a Snippet(snippets of text that appear at the top of Googles search results)Well talk more about Google Snippets soon.Me

41、ta descriptions arent directly tied to search engine rankings.5 But theyre a core driver of click-throughs.Because they tell customers exactly what your web page is about.Thats why its important to write benefit-led content thats easy and enjoyable to read-users should feel engaged and informed.Let

42、your target keywords guide you and remember to write in your brand tone of voice.Between 50 and 160 characters is the optimal length for sufficiently descriptive content.If the majority of your customers shop via mobile,be as concise as possible-youre working with less screen space.This goes for you

43、r meta titles too.Digital assetsDigital assets are the images,videos,and animations that bring your products to life.Lee Odden,CEO at TopRank Marketing,calls this experience content6-social proof that your products are better than what the competition has to offer.For example,you could embed a produ

44、ct demo video into your page.This type of digital asset is much more engaging than a block of text.It shows rather than tells the user why your product is awesome.They also deliver realistic expectations:69%of consumers believe a product demo best assists them when making a purchase decision.7 Note:

45、search engines also consider videos as premium content.This means search results with video will place higher than those without.If you want to get your product page ranking high on Google,engaging videos are a must.Video also encourages your customers to spend more time on your product page,which i

46、s an important ranking factor.Lets look at how to optimize your digital assets,focusing on video and images.Video transcriptVideo transcripts-a text translation of your videos audio-give you another golden opportunity to use keywords,boosting SEO.They also open your content up to a wider range of vi

47、ewers who might not be able to listen to your videos(such as people who have hearing difficulties or speak in another language).You can use an automated transcription service to create video transcripts in seconds-but dont forget to proof them for errors that could impact the quality of your content

48、.ALT text(short for alternative text)provides written context around your image.Its indexed by search engines:include your target keyword in the images ALT text to ensure your products get found and displayed in image search results.ALT text also provides access to your images for people with variou

49、s disabilities,which is great from an accessibility perspective.Plus,they provide information for people who surf the web with text-only browsers.This will reduce user Drop Off since your images are accessible to everyone,which is great for SEO(search engines take into account how long users are on

50、the page).Enhance readability and engagement by keeping your ALT text short and descriptive.Unique imagesUnique images on your page create better user experiences,increasing your odds of ranking high in search engines.For one thing,users arent put off by stock photos theyve seen a hundred times on o

51、ther websites,keeping them on the page.And a unique image is also more intriguing,especially when its on-brand,encouraging users to explore your products.5432110Whitepaper:The Ultimate Guide to PIM for eCommerce SEOUnsplash is a great resource for high quality,uncopyrighted images.Also,be mindful of

52、 the image size you use.Google advises that large images are more likely to be featured in Google Discover8(a users personalized and curated feed of content from the web).Reviews and user-generated contentNearly nine out of ten consumers worldwide make the effort to read reviews before buying produc

53、ts.9 Nine out of ten!Because reviews foster trust and loyalty with customers by giving them real-life insight into what your products are actually like.As customers build a stronger rapport with your brand,youll likely see an increase in your conversion rates.Thats reason enough to have product revi

54、ews on your page,but the benefits dont end there.A valuable form of user-generated content(UGC)-reviews often contain keywords related to your content.This helps Google understand what your eCommerce business does,encouraging it to give you a better SERP position.In turn,you also get keyword inspira

55、tion,helping to inform your target keywords.Review responsesRespond to reviews that need your input(if it works for your page structure).Why?Because Google says so:“Responding to reviews shows that you value your customers and the feedback that they leave about your business.”10 Is Google hinting th

56、at responding to reviews helps your business ranking?Maybe-testing it wont hurt!And,as Google rightly said,a review response can go a long way in building trust and strengthening customer relationships.FAQs and blogsFAQs are a goldmine for SEO.They give you an opportunity to put customers search ter

57、ms in your content,using questions(which can be longtail keywords)such as“How much is delivery?”and“What should I do if my parcel is late?”They also help you build trust with customers,driving loyalty and repeat business.Whereas blogs provide opportunities to use LSI keywords,helping search engine b

58、ots crawl your content and assess its relevancy.And blogs such as“Top 10 Uses of X”are like an SEO tool that put all your top keywords into action,driving discovery.Just remember to avoid keyword stuffing as this will cause search engines to penalize your content.Also,break up your content with high

59、-quality images that are optimized for SEO to create better reader experiences and increase your ranking.Site structure&designUser metrics,such as Interactions per Visit,Session Duration,Average Time on Page and Bounce Rate have a huge impact on SEO.Search engines use these metrics to create a pictu

60、re of the experience your site offers.If they like the data,theyll prioritize your content in SERPs.Its as simple as that.Whats not so simple:understanding all the different site structure and design elements that impact SEO.Lets break them down to fix that.URL slugsAn URL slug is part of your pages

61、 address.E.g.this white papers URL slug is highlighted in bold: slugs tell search engines how to get to your page and when to display it in SERPs.And when your URL slug clearly states what the page is about,it provides clarity for users too.So,ensure your URL slug reflects the exact contents of the

62、page,i.e.not just random symbols or words.5432111Whitepaper:The Ultimate Guide to PIM for eCommerce SEODefining unique URL slugs for your product pages also gives you scope to include your target keywords,which will improve your SEO ranking.Navigation and product categoriesYour website navigation di

63、ctates page authority as search engine bots(also known as spiders or crawlers)discover and crawl your content.It also shapes UX-a seamless user journey will drive sales and build trust,encouraging repeat custom.Well-structured navigation is how you create a good UX.That means clear and logical steps

64、 no matter where the customer is on your site.Finding what they need,whether thats a product or your contact details,should be easy.One way to achieve this is with the 3 Click Rule-ensure your customers can reach your products within three clicks from the Homepage.Clear product categories containing

65、 keywords also makes for a dreamy UX(as well as boosting your page authority).But dont go overboard:too many items in your navigation can be overwhelming for your customers and confusing for search engines.Mobile and voice search optimization More than half(55%)of internet users use their mobile pho

66、nes to purchase products online.And seven in ten(69%)say they use shopping apps on their mobile devices.11 Proof that optimizing your website for mobile is essential to stay competitive in this digital age.A responsive design is key,ensuring your content adjusts smoothly to different screen sizes.Vo

67、ice search optimization is important for UX and accessibility too:27%of the global population uses voice search on mobile.12 Improve voice optimization by picking longtail keywords that are conversational.Page load timeFast page load times keep your customers engaged,helping to ensure they dont shop

68、 elsewhere.Fun fact:if your site loads in 2.9 seconds,its faster than approximately 50%of the web.13The speed of your website also directly impacts SEO.If customers drop off because of a slow page,this will increase your pages Bounce Rate-a key metric search engines use to determine your websites ra

69、nk.5432112Whitepaper:The Ultimate Guide to PIM for eCommerce SEORemember PIM?Its time to reveal the many ways a PIM platform can help you improve your eCommerce SEO.Modern PIM Software as a Service(SaaS)enables you to measure,monitor and implement your eCommerce SEO strategy.When it comes to your pr

70、oduct information and digital assets,apply SEO best practice into your eCommerce strategy using PIM software to appear higher in SERPs.Pimberly-an intelligent and intuitive PIM platform,provides exceptional PIM for eCommerce SEO.With infinite power,Pimberly can store,optimize and enrich all your pro

71、duct data.And as a centralized hub with full visibility across every search engine,it drives the productivity of your SEO teams,helping them work smarter and faster.Lets look at the specific ways Pimberly will help you achieve super SEO so your eCommerce business can benefit from:A competitive advan

72、tage Increased product discovery More organic visitors to your site Increased demand A boost in sales and customer loyaltyWell cover the following:Keywords Product descriptions Digital assets Google snippets Mobile optimization Site structure Reviews and UGC Penalty reduction Collaboration KeywordsY

73、our keywords are the backbone of your eCommerce SEO strategy.Pimberly keeps your keywords organized and relevant for each product,driving optimization for increased visibility.For instance,you can easily populate keywords at category,product,or SKU level-this can be done manually,via upload such as

74、csv,or link via API to your keyword generators such as Ahref.Your keywords stay fresh and relevant with minimal effort from you.Plus,you can create unlimited numbers of keyword fields against any and all of your products with Pimberly.Then the platform can instantly inform whether your keywords are

75、included in the required product descriptions(these might differ by channel,campaign,or time of year).If keywords are missing,you can create automated workflows to alert the appropriate team members inside or outside of your organization,saving you time and ensuring optimization.You and your SEO tea

76、m wont be able to imagine life without Pimberly when youve experienced these capabilities!Product descriptionsPimberly can seamlessly integrate with your various sales and marketing channels,from your website to Amazon,Tik Tok,and Pinterest.This means you can easily optimize your product headings an

77、d descriptions(no matter how many)for each channel,accommodating the unique SEO algorithms of each channel.How Pimberly helps eCommerce businesses win at SEO5 5432113Whitepaper:The Ultimate Guide to PIM for eCommerce SEOThis also applies to product and heading descriptions for different languages,lo

78、cations and campaigns.And you can also capture the required SEO characteristics for each variant,such as the length of description or keyword(s)inclusion.Pimberly will send you an alert if action is needed to improve keyword optimization for individual channels.And lets not forget that reader-friend

79、ly copy is one of the most important SEO ranking factors:it keeps users on the page which sends all the right signals to search engines.Pimberly can send a copy of your product description to an external engine such as Grammarly to determine its“readability”,signalling for improvements when youve se

80、t up relevant workflows.Same goes for plagiarism engines to help you ensure your copy is unique(which boosts SEO).Digital assetsEnsure search engines like Google can find and prioritize your images and videos(for YouTube).For instance,make the most of product comparisons,use case stories and How to

81、guides.Pimberly helps boost your images and videos SEO by generating alt-tags from auto-associated assets,even if those assets have nondescript file names(such as a SKU ID)Plus,Pimberly enables you to ensure all the images related to your product-including care instructions and regulatory certificat

82、ions-are optimized for SEO and stored against the right product.This is a continuous,automatic process-Pimberly will constantly refresh your alt tags so theyre always up to date,helping you stay on top of trends.With Pimberly,you can also store transcripts against your videos.To add to that,you can

83、send your video transcripts from Pimberly to a translation capture engine.The right workflow setup will tell you whether the video has been translated-if it hasnt,the platform will automatically send the video to the translation engine.When it comes to product image and video optimization for differ

84、ent platforms(like mobile or social),Pimberly will automatically resize and rename images to ensure they meet the requirements of the different sales channels.This improves the UX and your site speed,which is a positive SEO signal for search engines.Google SnippetsWhen your page is featured as a Goo

85、gle Snippet,its a bit like winning the SEO lottery:a Featured Snippet gets approximately 8%of all clicks.14Snippets appear on the first page of Google as a box of text that might include definitions,tables,steps or lists.Their purpose is to quickly answer a searchers query.It appears at the top of G

86、oogles first results page,which is why they generate so many clicks.How to increase your pages chances of being a Featured Snippet?SEO tools like SEMrush and Ahrefs can help you identify keywords used in a Featured Snippet for a particular search term.This gives you an idea of what keywords to use.Y

87、ou can also enter your search term in Google to see if the search engine has already given it a Featured Snippet.Thats a good signal to optimize your content for its Snippet potential.Note the format of the current snippet.For example,if its a definition,youll want a 40-60 word explanation for your

88、search term.Having“What is X”directly above your definition will also help Google identify it.Pimberly can increase your chances of being a Featured Snippet on Google.It helps you store multiple lists,words,images,and videos against your products in a snippet-friendly format.And it can remind you of

89、 optimization opportunities with alerts from life cycle stages and workflows that you can determine.Essentially,this ensures your team is always on top of SEO.5432114Whitepaper:The Ultimate Guide to PIM for eCommerce SEOVoice searchWhen optimizing your site for voice search,use longtail keywords tha

90、t are conversational.Find out what language people use when speaking about your products.What questions do they ask?Mobile optimizationGiven that 54.8%of all website traffic is generated from mobile phones,15 having a mobile-friendly site is essential in todays climate.If youre not optimized for mob

91、ile,youll lose leads to competitors who are.A mobile-friendly site needs written content and images that are adjusted for mobile.Pimberly automatically optimizes your assets for mobile so theyll always be displayed in the best possible light.It also keeps your SEO team organized with the ability to

92、store your digital assets as variants against your product records.Site structureWith Pimberly,you have the ability to rapidly react to the latest trends-the platform helps you alter your web pages for new searches,such as:Changing product descriptions Adding new product attributions Changing the na

93、me of your product Altering your pages colorsAll of which can be completed in bulk regardless of how many SKUs youre managing.The beauty of PIM is being able to easily surface all your product information to gain full visibility.This means making big and/or small changes to attributes or product cat

94、egories is a total breeze,and youll save heaps of time.Youll be able to seamlessly stay on top of trends and react quickly to any changes in consumer behavior,which means youll never miss any opportunities to boost your online sales.PIM also enables you to create structured data and multiple product

95、 categories for better site navigation,improving the customer experience and your position in SERPs.Reviews&UGCThanks to Pimberlys huge storage capabilities,you can store all product reviews and user-generated content in one place,helping your content teams work more efficiently.This also makes it e

96、asy to publish reviews and UGC on your product pages,encouraging you to harness their power.Posts with reviews appear in over 57%of global searches.16 Thats because search engines like Google recognize their value in improving the customer experience.They prioritize product pages with diverse,high-q

97、uality reviews.Pimberlys reliable review,storage,and publishing capabilities ensure you dont miss the opportunity to attract organic traffic,boost engagement,and drive sales.5432115Whitepaper:The Ultimate Guide to PIM for eCommerce SEOPenalty reductionInefficient PIM will result in:Image mislabellin

98、g Duplicated content Unoriginal copy and images Keyword stuffingAll of which negatively impacts your rank in search results.For example,Google explicitly details how duplicated content is bad for SEO:“the ranking of the site may suffer,or the site might be removed entirely from the Google index,in w

99、hich case it will no longer appear in search results.”17Pimberly helps you avoid penalties by centralizing all your data.With a clear view of all your product information,issues like image mislabeling and duplicated content are easier to spot and address.Also,minimize keyword stuffing with Pimberly.

100、The platform can send you an alert when a keyword has been used too many times in a product description(plus,it can inform you of poor readability scores which impacts SEO).Pimberly can also assist with duplication checks for specific fields.So,if youre selling a product on two different sites,you c

101、an use Pimberlys scoping feature to diversify your content depending on which channel its being published to.In other words,you can avoid SEO penalties from duplicate product content being published.CollaborationHow your SEO,content,and marketing teams work together directly impacts the success of y

102、our SEO strategy(and your business bottom line!).Misalignment makes teams underperform.You need shared access to your product information to help squads work smarter and faster.Pimberly gives you this and more.Set up Pimberly by department where you can assign each team unique workflows,alerts,gate

103、and access control.Plus,with shared access and visibility,individuals can version control content and explain what changes theyve made using an attached note.So everyone,no matter what team theyre in,can see the progression and why a particular approach was adopted or dropped.Say goodbye to unnecess

104、ary emails,misunderstandings and wasted resources.No matter where your various teams are in the product lifecycle,Pimberly enables seamless collaboration to drive the success of your SEO strategy.5432116Whitepaper:The Ultimate Guide to PIM for eCommerce SEO when it comes to effective PIM for eCommer

105、ce SEO,Pimberly wins because it helps you:Organize and optimize your keywords Drive the quality of your product descriptions Organize and optimize your digital assets Boost your chances of being a Featured Snippet Optimize your site for mobile Create a user-friendly site structure Store and improve

106、your reviews and UGC Reduce the risk of indexing penalties Enable seamless collaboration between teamsIn short,Pimberly covers all the key characteristics of a great SEO product strategy.Which means youre more likely to experience:Better product discovery Increased click-throughs Lower bounce rates

107、Great customer experiences A boost in new and repeat sales Thats the power of advanced PIM for eCommerce SEO.Are you ready to wield it?Then its time for the next step.To recap Improve your eCommerce SEO strategy todayPimberly gives your products the attention they deserve.With richer,differentiated

108、and optimized product information,search engines will love your content,driving awareness and demand.And thanks to your high-ranking pages and quality content,customers will be able to find exactly what theyre looking for.Not only that but theyll go crazy for your products,boosting sales.To ensure e

109、ffective PIM for eCommerce SEO,theres only one thing left to do.Book your personalized demo.5432117Whitepaper:The Ultimate Guide to PIM for eCommerce SEOAt Pimberly,we believe all products should find the right home.Thats why we created the worlds most powerful PIM platform.To make your products sta

110、nd out,fly off the shelves,and put a smile on your customers faces.Since 2016,weve been helping global retailers,manufacturers and distributors streamline product data processes,create richer shopping experiences,drive demand,and boost sales through highly effective PIM.Weve collaborated with some o

111、f the most innovative eCommerce companies in the country.JD Sports,Monsoon Accessorize,Cotton Traders,Westcoast,and Arthouse are just a few names in our portfolio.As time goes on,product information is only going to become more important and more detailed.As you scale and grow,having robust processe

112、s in place will be indispensable.Thats why were so excited to be at the forefront of a new data-rich age,providing best-in-class PIM for years to come.About Pimberly5432118Whitepaper:The Ultimate Guide to PIM for eCommerce SEOAppendixUseful SEO tools:Ubersuggest-Keyword search tool SEMrush-Keyword s

113、earch tool Moz-SEO software Unsplash-High quality,uncopyrighted images Ahrefs-SEO automation tool Google Autocomplete-LSI keyword toolReferences:1.Wunderman Thompson Commerce,2020,TheFuture Shopper Report 2020,https:/ Google SearchStatistics You Should Know in 2019,https:/ Keywords:Definition&How To

114、 Find and Use Them,https:/ Norman Group,2021,Ecommerce UserExperience Vol.03:Product Pages,https:/ Search Central,2009,Google SearchCentral Blog,https:/ Marketing andB2B Influencers,http:/ Stats That Prove Ecommerce StoresNeed Video https:/ Search Central,Discover Your Website,https:/ critical role

115、of reviews inInternet trust,https:/ My Business Help,How to improve yourlocal ranking on Google,https:/ 2021:Global OverviewReport,https:/ with Google,2018,https:/ to Improve your GooglePageSpeed Insights Score,https:/www.SEM Engine Land,2017,Another study showshow featured snippets steal significan

116、t traffic fromthe top organic result,https:/ Online Review Statistics YouNeed to Know in 2021,https:/www.oberlo.co.uk/blog/online-review-statistics17.Google Search Central,Avoid creating duplicatecontent,https:/ Ultimate Guide to PIM for eCommerce SEOAbout PimberlyPimberly,a modern SaaS-based Produc

117、t Information Management(PIM)solution,is a PIM/DAM hybrid designed to handle all kinds of product data.Founded in 2016,Pimberly was created to empower brands that sell online to excel no matter what changes occur in the greater e-commerce landscape.What sets Pimberly apart is its holistic approach,c

118、ombining the functionalities of both PIM and Digital Asset Management(DAM)systems,supplemented by the prowess of built-in Artificial Intelligence(AI)and comprehensive automation capabilities.Our comprehensive solution not only simplifies the management of product information but also propels busines

119、ses towards more efficiency and market responsiveness.Hybrid PIM/DAM SolutionPimberlys hybrid nature addresses a prevalent challenge in eCommerce:the seamless integration of product information with relevant digital assets.Legacy systems often treat product data and digital assets as distinct entiti

120、es,leading to siloed islands of information and disjointed workflows.Pimberly,however,unifies these elements within a single,intuitive platform.This integration enables businesses to effortlessly link high-quality images,videos,and documents directly to their corresponding product listings.This unif

121、ied approach streamlines internal processes and also makes sure that customers always have a pleasant and informative online shopping experience-a key factor driving engagement and conversions.Built-in Artificial IntelligenceAt the core of Pimberlys innovation is its leveraging of AI technology,desi

122、gned to automate and enhance various aspects of product information management.Our AI capabilities extend from the automatic creation of alluring product descriptions all the way to image recognition for easy product tagging.These features significantly reduce the manual effort required in managing

123、extensive product catalogs,allowing businesses to focus on larger strategies rather than tedious,repetitive tasks.Pimberlys AI-driven tools provide brands with consistency and accuracy across product listings,a vital aspect in maintaining customer trust.Automation CapabilitiesAutomation is another f

124、undamental part of Pimberlys solution.It is used in every facet of the platforms operations.Pimberly automates all workflows involving product data-from imports and validation to the syndication of product information across sales channels and marketplaces.This automation extends to customizing prod

125、uct information for different regions you sell in,automating the translation and localization process to cater to global audiences.Pimberly accelerates time-to-market by drastically reducing the potential for human error.Our PIM ensures customers always have access to the most current and accurate p

126、roduct information.The platforms flexible(and scalable)architecture supports businesses at every growth stage.Whether youre a startup venturing into online sales or a multinational corporation managing thousands of SKUs across various markets,Pimberly scales to meet the evolving needs of its users.P

127、imberlys cloud-based nature offers reliability and agility simultaneously.We enable our customers to expand their product offerings and enter new markets with ease.Pimberlys modern PIM solution represents a paradigm shift in how businesses manage and leverage product information for online success.I

128、ts innovative blend of PIM and DAM functionalities,enriched with AI and automation,offers an unparalleled 21Whitepaper:The Ultimate Guide to PIM for eCommerce SEOplatform for brands looking to streamline their operations and enhance the customer experience.With Pimberly,companies can look forward to

129、 navigating the complexities of online retail with greater agility,efficiency,and confidence.Learn more in our other whitepapers you can access by scanning the QR codes below!The Business Case for PIMTop Practical Ways Brands Can Leverage AI in eCommerceGrowth by Expanding Product Ranges-The Ansoff MatrixCreating the Perfect Product Detail Page19Whitepaper:The Ultimate Guide to PIM for eCommerce SEO