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1、provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTSTrending in Food,Beverage&Supplement for Womens Health-Global2024Hot TopicHot Topic:Trending in Food,Beverage&Supplement for Womens Health-Global-Jul 2024provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTSMethodology¬es2

2、Source:Analysis¶metersAbbreviationsAnalysis is performed based on NPL tracked on the Innova Database.By showcasing innovative products,ingredient formulations,technologies and business news,Innova captures the essence of womens health in the F&B and supplements marketplace today and for the mont

3、hs to come.Geography:Global(Russia is excluded)Time frame:Apr 2019-Mar 2024.Product examples as recent as possible.Subcategories:All F&B(except clinical nutrition,pet food)&supplements womens specialty subcategory&other supplements subcategoriesLaunches tracked in the Innova Database with the follow

4、ing terms:(puberty+(women female),breastfeed,pregnancy,ovulation,breastfeeding,lactating,lactation,menopause,postpartum,perimenopause,peri menopause,post menopause,prenatal,menstruation,menstrual,maternal,post natal and PMS”in the product name,description and claims.Positioning subcategory:For F&B F

5、emale&pregnancy/breastfeedingAPAC=Asia Pacific DHA=Docosahexaenoic acidF&B=Food and BeverageLATAM=Latin America.ME=Middle East.CAGR=Compound Annual Growth RateNPL=New Product LaunchesInnova DatabaseOutlineMenstruationPregnancyBreastfeedingMenopauseWhats Next in the Womens Health SegmentHot Topic:Tre

6、nding in Food,Beverage&Supplement for Womens Health-Global-Jul 2024provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTS+12%CAGRWomens focused F&B&supplement launches are growing3Source:Innova DatabaseSupplements,78%F&B,22%10015212716115510012814914115504080120160200 Apr 19-Mar 20 Apr 20-

7、Mar 21 Apr 21-Mar 22 Apr 22-Mar 23 Apr 23-Mar 24 Apr 19-Mar 20 Apr 20-Mar 21 Apr 21-Mar 22 Apr 22-Mar 23 Apr 23-Mar 24indexed no.of launchesAverage annual growth rate of new womens specialty targeted supplements and F&B launches tracked(Global,CAGR Apr 2019-Mar 2024)+12%CAGRSupplementsFood&BeverageF

8、&BSupplementsSupplements&F&B as a%of new womens specialty launches tracked(Global,Apr 2023-Mar 2024)Figure 1:78%of the womens specialty targeted launches tracked are supplements while 22%of the launches tracked are food and beverage.Indexed number of new womens specialty focused supplements and F&B

9、launches tracked(Global,Index:Apr 2019-Mar 2020=100,Apr 2019-Mar 2024)Figure 2:Hot Topic:Trending in Food,Beverage&Supplement for Womens Health-Global-Jul 2024provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTSIn womens health supplement launches,nearly half are from Europe4Source:Innov

10、a Database +7%CAGR+19%CAGR*APAC17%+26%CAGR+17%CAGR+5%CAGRME&Africa3%US&Canada30%LATAMEurope48%2%Europe region leads with nearly 1 in 2 womens specialty supplement launches globally.Top countries include the United States(27%),the United Kingdom(10%)and Germany(5%)(Apr 2023-Mar 2024).Middle East&Afri

11、ca is the fastest growing region(+26%CAGR)followed by LATAM(+19%CAGR*)for womens specialty supplement launches(Apr 2019-Mar 2024).Regions as a%of new womens health targeted supplements launches tracked(%Share,Apr 2023-Mar 2024,%CAGR Apr 2019-Mar 2024)Figure 4:SupplementsHot Topic:Trending in Food,Be

12、verage&Supplement for Womens Health-Global-Jul 2024provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTSSpotlight on a few womens health-addressing supplement launches Supplement for the menstrual cyclePregnancy-supporting supplementMenopause-supporting supplement5Source:Innova DatabaseEu

13、 Natural Conception For Her Dietary Supplement:Juicy Strawberry FlavorUnited Kingdom,May 2024VIEW DETAILSClaims:Supports ovulation and fertility.Supports hormonal balance.Helps maintain a normal menstrual cycle.Focl Her Libido Dietary Supplement:Strawberry Cream FlavorUnited States,Apr 2024VIEW DETA

14、ILSClaims:These help ease common symptoms of perimenopause and menopause,including low energy,dull skin,and hormonal imbalance.Help reconnect with your vitality and sex drive at any age.Mazal Cohen Formula Super Mami:Super Mommy Dietary SupplementIsrael,Oct 2023VIEW DETAILSClaims:Supports mother and

15、 baby in pregnancy(or planning for pregnanccy)or after giving birth.Supports exhaustion,weakness,pains,fatigue,anemia,hair loss,mood swings,nervousness and stress as well as sensitivity and pain in the body.Supplementsprovided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTSMenstruationHot To

16、pic Hot Topic:Trending in Food,Beverage&Supplement for Womens Health-Global-Jul 2024provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTSMenstruation supplement launches are on a growth path7Source:Innova Database17%18%20%19%24%0%5%10%15%20%25%30%Apr 19-Mar 20 Apr 20-Mar 21 Apr 21-Mar 22

17、Apr 22-Mar 23 Apr 23-Mar 24%of launchesAverage annual growth rate of new menstruation targeted supplement launches tracked(Global,CAGR Apr 2019-Mar 2024)+22%Semaine Pms Relief Dietary Supplement:Mango Peach Spritz FlavorUnited States,May 2024VIEW DETAILSClaims:Support healthy inflammation response a

18、nd relieve menstrual discomfort.The Healthy Mummy Hormone Balancer SupplementAustralia,Apr 2024VIEW DETAILSClaims:Regulate menstrual cycle.Relieve menstruation pain and discomfort.MenstruationMenstruation focused supplements as a%of new womens specialty supplement launches tracked(Global,Apr 2019-Ma

19、r 2024)Figure 5:Bioptimizers Cycle Care Dietary SupplementUnited States,Mar 2024VIEW DETAILSClaims:Promote a balanced inflammatory response so your PMS and menses feel like nothing.provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTSPregnancyHot Topic provided to on 15 Aug 2024 10:03(UTC

20、)2024 INNOVA MARKET INSIGHTSBreastfeedingHot Topic Hot Topic:Trending in Food,Beverage&Supplement for Womens Health-Global-Jul 2024provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTSMore than 1 in 2 consumers eat healthily post pregnancy10Source:Note:Innova Database,Innova Health&Nutrit

21、ion Survey 2024(Average of Brazil,Canada,China,France,Germany,India,Indonesia,Spain,Mexico,UK,US)Q:“Do you take any of the following actions after giving birth?”(Only respondents who said they were post pregnancy or lactating)*gond=an edible gum%of consumers globally lactating or in post pregnancy“D

22、o you take any of the following actions after giving birth?”Nuskha Laddoo For Post Pregnancy:Gond Ladoo,Danamethi Laddoo,Ajwain Laddoo,Haldi Laddoo India,Apr 2024Claims:The gond*helps to reduce pain and inflammation in the body.Danamethi laddoo is made with fenugreek seeds,which helps to slow down t

23、he absorption of sugar in the blood and reduces risk of heart disease.Ajwain is known for its ability to speed up digestion and aid uterus cleaning.Haldi acts as an antibiotic that helps in healing inside and outside cuts and wounds.VIEW DETAILSVIEW DETAILSVIEW DETAILSVIEW DETAILSBreastfeedingExerci

24、se49%Eat healthily/watch my diet51%Vitamins/mineral supplements46%Eat more35%provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTSMenopauseHot Topic Hot Topic:Trending in Food,Beverage&Supplement for Womens Health-Global-Jul 2024provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSI

25、GHTSMenopause supplement launches are showing great potential12Source:Innova Database20%20%18%22%22%0%5%10%15%20%25%Apr 19-Mar 20Apr 20-Mar 21Apr 21-Mar 22Apr 22-Mar 23Apr 23-Mar 24%of launchesAverage annual growth rate of new menopause targeted supplements launches tracked (Global,CAGR Apr 2019-Mar

26、 2024)+14%Nouri Menopause Health Probiotic Dietary Supplement:Citrus FlavorUnited States,May 2024VIEW DETAILSClaims:Helps relieve common menopausal discomfort,such as hot flashes&night sweats.Health And Her Perimenopause Food Supplement:Raspberry FlavorUnited Kingdom,Apr 2024VIEW DETAILSClaims:Suppo

27、rt mind and body during perimenopause.Contributes to the regulation of hormonal activity and the reduction of tiredness and fatigue.Menome Perky Post Dietary SupplementNew Zealand,Oct 2023VIEW DETAILSClaims:Botanical supplement for women in postmenopause.Supports mental clarity,libido,energy and bon

28、e health.MenopauseMenopause focused supplements as a%of new womens specialty supplement launches tracked(Global,Apr 2019-Mar 2024)Figure 8:Hot Topic:Trending in Food,Beverage&Supplement for Womens Health-Global-Jul 2024provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTS13Source:Revivele

29、Essentials by Revivele:An all-rounder to help women during the perimenopausal period“Essentials is a comprehensive daily supplement.Formulated with over 48 herbs,vitamins,minerals,and functional mushrooms condensed into only 12 tablets,capsules,soft gels,and 2 chewable gummies,Essentials provides pe

30、rimenopausal symptom relief,disease prevention,and supports long-term brain health.”InhaleEnhanceBloomFlowFlourishExhaleUnited States,Nov 2023MenopauseMorning Midday Nightprovided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTSWhats Next in the Womens Health Segment?Hot Topic Hot Topic:Trend

31、ing in Food,Beverage&Supplement for Womens Health-Global-Jul 2024provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTSOpportunities to innovate:Supplements for all life stages of women15Sources:Innova Database,Nutrition Insight,Solaray“STAGES is a first-of-its-kind,comprehensive line for

32、all the years of your life.Find the product for your stage and find one complete solution you can count on for your most common concerns.As you move into the next phase,simply switch to the next formula in the lineup.”Her Life Stage A companion throughout a womans lifeSirio Pharmas innovative health

33、 platform set to tackle womens health needs“The portfolio includes personalized products to meet women-specific health needs across the lifespan.”“It includes convenient formats such as gummies and soft gels and is aimed at addressing needs from puberty to menopause with a wide range of solutions fo

34、r gut health,sleep health,urinary tract health,weight management,menstrual care and fertility.”June 20,2024provided to on 15 Aug 2024 10:03(UTC)2024 INNOVA MARKET INSIGHTSDisclaimer:The information in this document is intended for informational and educational purposes only.Content including tradema

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