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1、Insights on Blue Collar Car Market(2024)Yiche Research InstituteUsed Cars Are Killing Entry BrandsAuthorsDirector/Chief ALijun ZhouIndustry AYing GaoIndustry ABenya ShiVisual DQiang ZhangTraineeYubo MaoBlue collar car market:vehicle segment composed of buyers withannual household disposable income o

2、f 50%Reduction20%-50%Reduction20%ReductionUnchanged50%IncreaseSource:YRIThis report is produced by Yiche Research Institute.All text,pictures andtables are protected by relevant trademark and copyright laws.Some textand data are collected from public information and are therefore owned bythe origina

3、l author(s);No organization or individual may reproduce,copy,publish or quote in anyform the content of this report without the prior consent of Yiche ResearchInstitute;For reprint or quotation of content,please contact us in advance and citesource.No quotations of modifications or abridgements of t

4、he originalcontent are permitted.Copyright DisclaimerCurrently YRI does not publish reports for commercial purposes,we mainly helpempower customers like OEMs and dealers;YRI prides itself on its rich data and the ability to speak the facts based on these data;Everyone has different views,therefore w

5、e welcome comments and feedback onour own views.Lets agree to disagree.YRI positioning:non-commercial digital car market think tankYRI mission:help Yiche customers better understand Chinascar marketCommunications(Media,etc.)Extract（Survey/Consulting/Association/Investment Banking）Target Audience（OEM

6、/Dealer/Investment）Traffic,Leads,Conversion,TransactionAd,Membership,Collection,ActivityReceive Basic InformationGain Core PerspectivesReport,Advisory,Suggestion,Diagnostics,System Info,etc.Service FeeGain Trust&CustomersShare Knowledge&OpportunitiesShareKnowledge&OpportunitiesGain Trust&CustomersGa

7、in Trust&CustomersShare Knowledge&OpportunitiesNew Species(non-commercial digital think tank)Pro:WideAudienceCon:Limitedin DepthNature:TrafficConversionEffect:BoostSalesPro:Complementary;Con:Cooperation LimitedNature:Communication of Views;Effect:Elevate InfluenceThe media&thepress arestrengthening

8、dataanalysis andindustry authority,as well as elevatingcooperation withOEMs.Case inpoint:Yicheforming YRI.Entities likeconsulting firmsarestrengtheningdata miningcapabilities andindustryauthority,andimprovingindustrycredibility andcustomerinfluence,likethe McKinseyQuarterlyValue：Guidance for the mas

9、smedia:realize long-term interaction;Cooperation forcommercial extraction:facilitate long-termcollaboration;Trust for customers:build long-termcooperationTraits:CommunicationsConsciousness,ExtractionCapability,Audience BaseAuto Industry Dialogue Tour Insights Clear as Blazing FireCore Topic:Analyzin

10、g Chinese Car Buyer Characteristics&TrendsTime:May-July 2024Target:primarily Yiche customers including OEMs,one on one discussionSignup at WeChat:yicheresearch please provide name,position,company and cell phone#)-a New Book from Yiche Research Institutes Industry Analysis Series gives a deeper look

11、 atChinese car buyer characteristics and consumption potential centered on the customer journey from purchase to use,covering key metrics such as traffic,net promoter score,use case,mileage used,family vehicle ownership data and parking to help carmakers refine their strategies timely so that they c

12、an better put into practice their”customer is at the center of everything we do”corporate philosophy.How to get your book:OEMs,dealers and Yiche customers should contact their Yiche service personnel:Non-Yiche customers please contact YRI directly(WeChat:yicheresearch)From May to July 2024,YRI will

13、kick off its 8 round of“Insights Clear as Blazing Fire”Auto Industry Trends&Analysis Dialogue Tour,covering the core topic of“analyzingChinese car buyer characteristics and trends”to help carmakers capitalize newopportunities presented by these new trends.thDemystifying Chinas Auto MarketDemystifying Chinas Auto Market(2024 Edition,Part I)Contact UsFollow UsWeChatJuns Market TalkYi