《QS：2024年澳大利亞與新西蘭國際學生調查報告（英文版）（27頁）.pdf》由會員分享，可在線閱讀，更多相關《QS：2024年澳大利亞與新西蘭國際學生調查報告（英文版）（27頁）.pdf（27頁珍藏版）》請在三個皮匠報告上搜索。

1、Australia and New ZealandDestination:Discover the preferences and motivations of students looking to study at universities in Australia and New Zealand 37,488 interested in Australia 11,906 interested in New ZealandA report on the QS International Student Survey 2024Destination:Australia and New Zea

2、landLorem ipsum3Destination:North America2Executive summaryAustralia is one of the worlds most popular destinations for international students particularly those from the Asia Pacific region.It offers a prestigious English language learning experience,with high-quality teaching.With six universities

3、 in the top 50 of the QS World University Rankings 2025,Australia continues to be a research powerhouse,with a strong reputation among employers and academics.New Zealand offers a different value proposition for international students.With only one university in the QS World University Ranking 2025

4、top 100 and a lower cost of living,but still offering teaching in English and a great student experience,New Zealand remains a compelling alternative to other destination markets like the US,Canada,the UK and its neighbour.As the global competition for recruiting international students intensifies,i

5、ts a critical moment for universities across Australia and New Zealand.The domestic student marketplace continues to shrink and more universities from across the globe are competing to attract international students.The findings from the QS International Student Survey 2024 indicate that those looki

6、ng to study in Australia or New Zealand(ANZ)are looking for high-quality teaching,a welcoming environment,and an affordable cost of living.Economic concerns continue to drive international student decision-making ANZ universities must continue to reassure students that an ANZ education results in a

7、strong ROI from their investment.Particularly in light of the Australian government increasing student visa fees.A recent QS poll found that 70%of respondents perceive the new fee as more or much more expensive,and 80%said it had slightly,moderately,or significantly affected their decision to study

8、in Australia.A degree from a high-ranked,reputable university that delivers courses in English remains a gold standard when students pursue international career opportunities.While this can be said for other big destination markets,ANZs universities also offer an education closer to home for many in

9、ternational students,alongside an attractive lifestyle opportunity.Leveraging this messaging should enable universities in ANZ to differentiate themselves from universities in other markets.What students say about Australia and Aotearoa New Zealand23Destination:Australia and New ZealandLorem ipsum45

10、Key findings64%of students looking to study in Australia and New Zealand have used or interacted with Generative AI technologies.ChatGPT is the most used platform,with 49%of prospective students using it.When choosing a country,town,or city a welcoming environment is the most important thing to stud

11、ents.For those looking to study in ANZ,recognition via a nationwide scheme or independent ratings indicate high-quality teaching.Over 70%of students looking to study in ANZ said on-campus initiatives were important when judging whether a university is sustainable.Over 60%said environmental sustainab

12、ility is very or extremely important to them.56%of those interested in Australia(54%in New Zealand)use YouTube to research universities.The second largest is Instagram(49%Australia,44%New Zealand).Fairs and events remain a key influencer in the decision-making process with 66%saying theyd attended a

13、n in-person student recruitment fair.62%said they attended a fair organised by an education agency.Over half of students are using Generative AI technologiesA welcoming environment is the number one draw for students interested in studying in ANZIndependentrecognition is vital in assessing a univers

14、itys teaching qualityAction matters most when it comes to environmental sustainabilityYouTube is the top social platform for finding a universityHalf of all respondents attended a student recruitment eventRecommendations Universities should be transparent about how they use AI technology and how stu

15、dents will engage with it on their course.With increasing focus on the environmental and social impact of Generative AI,universities should consider this when promoting Generative AI usage.Universities should ensure that sustainability features as a key part of student recruitment marketing activity

16、,taking care to detail the specific strategies,on-campus initiatives,research and support for students.Where environmental and social sustainability is embedded within the curriculum,this information should be made clear and emphasise the skills and benefits of what will be learned.Use ranking and r

17、atings to show that your teaching is high-quality,and deliver this key message prominently across marketing channels.ANZ universities should also look for opportunities to evidence a welcoming environment,whether on-campus or nationally.Continue to use video as part of your student recruitment strat

18、egy.YouTube and Instagram are the most used platforms be present on these platforms and deliver the messages students want to hear about high-quality teaching and a welcoming environment using engaging visual content.Continue to consider university fairs as a way of meeting new students,and converti

19、ng existing prospects.Over 75%of students interested in studying in ANZ said speaking to universities directly has a fair or a lot of influence on decision-making utilise this opportunity.Destination:Australia and New ZealandDestination:Australia and New ZealandLorem ipsum76146,619 19637,488 11,906

20、prospective student responsescountries and territories interested in Australia*interested in New Zealand*Respondents may be double counted if they indicate interest in Australia and New ZealandMake smart choices,with real student insights The QS International Student Survey is the largest global sur

21、vey of its kind and has been guiding recruitment strategies for over a decade.Use QS International Student Survey data and insights to:Understand and fulfil evolving student priorities in the areas that matter most to them,like employability and sustainability.Identify growth opportunities.Refine br

22、and positioning,adapt strategies,and showcase your difference.Would you like help from QS experts?We will work with you to apply our insights and recommendations into your marketing and recruitment plans.Contact us today and we will be happy to guide you towards recruitment excellence.Coming soon to

23、 Australia and New Zealand institutions8Destination:Australia and New ZealandLorem ipsum9ContentsWhat 43,138 students interesting in Australia&New Zealand say aboutReceive a bespoke report for your institutionwhen you partner with us for the QS International Student Survey.Its free to participate we

24、 just ask that you invite your prospective students to complete the survey.Register your interest in partnering with us for the QS International Student Survey 2025 today.universities in Australia and New Zealand?What do prospective students want and expect from 10 The nations as study destinations1

25、4 Applying to university26 Teaching and learning36 Sustainability40 Generative AI45 AppendixDestination:Australia and New ZealandLorem ipsum1110Australia and New Zealand as study destinationsAustralia and New Zealand as study destinationsPerceptions of Australia and New ZealandA welcoming environmen

26、t for international students is the top priority for students looking to study in both destinations.High-quality teaching and well-ranked institutions are more important for those looking to study in Australia however,with affordable study cost being more important to those looking to study in New Z

27、ealand.These differences almost entirely disappear when considering a town or city to study in.The order of the top five most important things is identical whether theyre looking to study in Australia or New Zealand.52%48%47%48%31%48%52%51%42%40%40%40%It is welcomingto internationalstudentsIt has un

28、iversitieswith high qualityteachingThe culture/lifestyle appealsto meI can get a visato work aftergraduatingIt has well-rankeduniversitiesIt has an affordable cost of studyingWhat five things are most important to you when choosing a country to study in?New ZealandAustralia78%59%55%52%50%82%61%58%52

29、%52%It is a safe andwelcoming place for internationalCost of livingIt has good lifestyleand leisureopportunitiesIt has universitieswith high qualityteachingIt has affordablerentalaccommodationWhat five things are most important to you when choosing a town or city to study in?New ZealandAustraliastud

30、entsSource:QS International Student Survey 2024Source:QS International Student Survey 2024Destination:Australia and New Zealand1312The nations as study destinationsStudents clearly perceive ANZ towns and cities to be welcoming,as the majority of students arent worried about feeling welcomed.Only 32%

31、of students interested in studying in Australia said that being made to feel welcome is a worry when thinking about studying abroad 31%of those interested in New Zealand said the same.Whether students are looking to study in Australia or New Zealand,the cost of living is the most common worry when t

32、hinking about studying abroad.Over 70%said the cost of living was a worry,with the next concerns only being identified by around 50%of respondents.In 2024,Australia has a new challenge the increased student visa fee.According to the recently conducted QS Country Perceptions Survey 2024,49%of respond

33、ents were aware of the increase.70%of students perceive the new fee as more expensive.A minority consider it to be less expensive,reinforcing that students arent always fully aware of visa costs and policy changes.80%of respondents said the increased fee of A$1,600 for an Australian student visa had

34、 affected their decision to apply to study in Australia,with 52%saying that they would now describe Australia as expensive.Again,the top five worries are the same regardless of most preferred country.Their order does differ however.Cost of living the largest concern for students by a significant mar

35、gin 70%50%49%50%47%73%54%54%48%45%Cost of livingGetting a jobSafetyAvailability ofscholarshipsFindingaccommodationWhat worries you most about studying in a different country?New ZealandAustraliaCompared to other countries,how do you perceive the new Australian student visa fee?6%34%Much more expensi

36、veMuch less expensive36%More expensive15%8%Less expensiveAbout the same0%5%10%15%20%25%30%Not at all affectedSlightly affectedModeratelyaffectedSignificantlyaffectedDoes the increased fee of A$1,600 for an Australian student visa affect your decision to apply to study in Australia?Source:QS Internat

37、ional Student Survey 2024Source:QS Country Perceptions Survey 2024Source:QS Country Perceptions Survey 2024Destination:Australia and New Zealand15Applying to university14Students looking to study in New Zealand identified information on work placements and links to industry as the most useful factor

38、 when making study decisions,highlighting just how career-minded prospective students are.For those looking to study in Australia,the most useful information source was the ability to ask questions of existing international students.Interestingly,this desire to communicate with existing students doe

39、s not translate into prospective students using live streams as information sources,despite them often being hosted by students.Applying to university11%15%20%23%24%34%37%37%41%43%46%47%50%51%12%15%21%24%24%30%34%40%39%44%49%50%56%49%Live videos(eg Facebook Live,Instagram Live etc)Photo/video Storie

40、s(eg Snapchat Stories,Instagram Stories etc)Imagery/photographs of the universityLive online chats with university staffVirtual tours of the universityMeetings with admissions staff at fairsor information sessionsStories about current and formerinternational studentsVisa guidanceInformation on perfo

41、rmance in rankingsAccommodation informationPractical tips to help with your applicationInformation about teachings staffs experienceand qualificationsInformation on work placementsand links to industryThe ability to connect with existing internationalstudents to ask questionsWhich of the following a

42、re most useful to you when making decisions about your studies?New ZealandAustraliaSource:QS International Student Survey 2024Destination:Australia and New ZealandApplying to university171656%of prospective students interested in Australia and 54%of those interested in New Zealand say that they use

43、YouTube to research overseas study the most popular answer for both countries.Instagram is the second most popular,with internet forums,Facebook and LinkedIn rounding out the top five for both countries.With China being a primary source market for both countries,it is surprising that when comparing

44、the usage of WeChat and Weibo between the two destination countries,there is quite a large discrepancy.YouTubeThe top social media platform when researching universities?1%2%5%10%11%13%15%17%17%33%36%36%49%56%2%3%4%18%13%16%16%30%21%32%34%33%44%54%YoukuSnapChatPinterestWeiboRedditX/TwitterOtherWeCha

45、t(Weixin)TikTokLinkedInFacebookInternet Forums(eg The Student Room)InstagramYouTubeWhich of the following types of social media do you use for research when making decisions about studying overseas?New ZealandAustraliaSource:QS International Student Survey 2024New Zealands universities have an oppor

46、tunity to differentiate from universities in Australia by maximising usage of WeChat and Weibo.Destination:Australia and New ZealandApplying to university1918Choice of countryChoice of courseWhat have you discussed with your parents?50%50%60%Choice of universityNewZealandChoice of countryChoice of c

47、ourse52%51%61%Choice of universityAustraliaSource:QS International Student Survey 202434%25%25%17%30%20%31%19%Have used an agentPlanning to use,buthavent yetNot planning touse an agentUnsureWill you use an international education agent?New ZealandAustraliaSource:QS International Student Survey 20243

48、4%40%70%31%36%60%Agents influence my choiceof country to study inAgents influence mychoice of universityAgents are useful in helping mestudy overseas,but they dontinfluence my decisionsAgents influence on decision making(%of respondents who agree or strongly agree)New ZealandAustraliaSource:QS Inter

49、national Student Survey 2024have a significant impact on student decision-making Using agents is commonplace among those looking to study in ANZParents Just under two thirds of students looking to study in ANZ say they have or plan to discuss their study options with their parents.Advisors at their

50、current institution are the second most popular option,but only 39%of students have or plan to discuss study options with them.Over 50%of those looking to study in Australia or New Zealand have used or plan to use an agent for study decisions.64%of those looking to study in ANZ say that agents are a

51、 trusted source of information on international study.However,how they influence decision making is worth investigating more specifically.Prospective students find agents most useful in helping them study overseas,rather than influencing study decisions.International education agents often help stud

52、ents with the bureaucracy related to studying abroad,as well as giving guidance on where to study.Destination:Australia and New Zealand20Destination:Australia and New ZealandApplying to university2168%expect to receive notification of the outcome of their application within one weekStudents expect a

53、 quick response to enquiries are the most preferred communication channels sought after by studentsEmail and WhatsAppHigh-quality teaching and a welcoming environmentOver 80%of respondents interested in ANZ would like to communicate with a prospective university via email.While a phone call is the t

54、hird most popular option,WhatsApp continues its rise in popularity among prospective students 48%of students looking to study in ANZ would like to use WhatsApp to speak with universities.40%39%34%How important is it that you dont have to wait long to hear back after making an enquiry or application?

55、Very importantExtremely importantNew ZealandAustralia38%Source:QS International Student Survey 202439%43%51%51%52%42%42%52%49%49%It offers a specific course I am interested inIt has a good reputation for my chosen subject areaIt is welcoming to international studentsIt offers scholarshipsIt offers h

56、igh quality teachingWhat five things are most important to youwhen choosing a university?New ZealandAustraliaSource:QS International Student Survey 2024It should be noted that only 4%of students would like to use AI chatbots,while 26%would like to use real time chat or messaging on the university we

57、bsite.Universities should consider this when investigating which technology to invest in.More than 70%of respondents said its very or extremely important that they dont have to wait long to hear back from a university.62%of students interested in studying in Australia expect a complete and personal

58、response to their enquiry within three days for those interested in New Zealand,this number rises to 64%.68%of students interested in studying in Australia or New Zealand expect to receive notification of the outcome of their application within one week.22Destination:Australia and New Zealand23Apply

59、ing to universityScholarships 51%High-quality teaching 49%Good reputation for chosen subject 52%Good reputation for chosen subject 52%123UKUSAustraliaNew ZealandHigh-quality teaching 52%Welcoming to international students 52%High-quality teaching 55%High-quality teaching 58%Welcoming to internationa

60、l students 51%Scholarships 49%Scholarships 48%Welcoming to international students 47%Whether students want to study in New Zealand or Australia,the top five most important factors when choosing a university are the same.They also share similarities with other major student destination markets,though

61、 a good reputation for students chosen subject area was only selected by 42%of students interested in study in New Zealand,and 43%of students interested in studying in Australia relatively low compared to those seeking UK and US study.Face-to-face interactions continue to make the difference in stud

62、ent recruitment It is clear that student recruitment fairs still provide a valuable opportunity for prospective students.Over a third of candidates cite university fairs as one of their most useful information sources when researching universities the fifth most popular answer.It is worth noting tha

63、t the relative usefulness of these fairs varies considerably across different source markets for students from most places,fairs remain a more useful resource than social media when researching universities.However,for those in China,social media still takes precedence 58%of Chinese students interes

64、ted in Australia said social media channels were among the top five information sources.Only 18%said university fairs.This is similar for New Zealand(60%said social media,only 19%said fairs).2524Applying to universityA focus on student recruitment eventsHalf of all respondents have been to a student

65、 recruitment event(50%of those interested in New Zealand,55%of those interested in Australia).Combining the two groups of respondents,most attended an event organized by an education agency(62%),and 25%attended events by the local education ministry.Most have attended events in-person(66%)instead of

66、 online or hybrid.Furthermore,40%of students say that they have attended the recruitment events to have personalised interactions with university representatives.This reiterates the importance of face-to-face elements of student recruitment strategies for institutions and that candidates truly value

67、 the in-person conversations they get to have with institutional representatives.When looking at why students choose to attend a student recruitment event,from the top two reasons alone,we see an interesting opportunity for universities at student recruitment events.They suggest that universities ca

68、n get exposure from new students at events,while also being able to reinforce positive relationships with prospects.This reiterates the importance of the face-to-face elements of student recruitment strategies,and that candidates value opportunities to meet university representatives in-person.1%13%

69、25%35%40%45%70%1%13%30%32%39%43%67%OtherTo make an application directlyTo save time from researchinguniversities individuallyTo speak with universities that are new to meTo have personalized interactions withuniversity representativesTo speak with universities I havealready researchedTo see the rang

70、e of universities andcourses that were on offerWhy did you choose to attend a student recruitment event?New ZealandAustraliaSource:QS International Student Survey 2024Students who indicate speaking directly to universities influenced their decision makingA fair amount of influenceA lot of influence5

71、0%27%51%29%New ZealandAustraliaSource:QS International Student Survey 2024Destination:Australia and New ZealandAttendees indicate that these fairs have considerable bearing on their decision-making.Universities being able to have individual,bespoke interactions with students is a real opportunity to

72、 drive enrolments.2726Teaching and learningTeaching and learningIndependent recognition indicates high-quality teaching Independent recognition is the top factor for students when assessing an ANZ universitys teaching quality,whether its a by a country-wide scheme like QILT in Australia or other ind

73、ependent ratings.However,when broken down by country,this does shift around slightly formal recognition tops the list for those looking to study in Australia,but a high graduate employment rate is more important for those looking to study in New Zealand.24%35%41%42%53%56%58%60%61%63%22%37%46%42%55%5

74、1%61%62%59%60%Good online learning optionsThe university responds quickly to my enquiries/emailsHigh volume of face-to-face teaching hoursHigh graduate starting salariesThe universitys teaching staffUp-to-date technologyThe university organizes work placementsas part of its coursesA high graduate em

75、ployment rateThe university is ranked well overallin independent ratingsThe university has received recognition of its teachingquality via a country-wide measurement schemeWhich five factors are most important to you when assessing a universitys teaching quality?New ZealandAustraliaSource:QS Interna

76、tional Student Survey 2024students in Australia cited that recognition of the universitys teaching quality was most importantstudents in New Zealand cited that a high graduate employment rate was most important63%62%Destination:Australia and New ZealandTeaching and learningOne of the most important

77、things for me is that I can study the course I am interested in at a university with a good reputation for delivering that courseOne of the most important things to me is studying at an institution with a reputation for good teaching qualityOne of the most important things for me is to study at a hi

78、ghly ranked university in a prestigious country for international studyNew ZealandAustralia2928The role of reputationin student decision-making Reputation is a vital component of candidate decision-making and its essential that institutions can effectively articulate their reputation in ways which a

79、re meaningful to prospective students.Subject reputation is the fourth most important factor when candidates interested in studying in ANZ decide which university they would like to study at(42%).And when choosing a course,the third most important factor is that the course is at a university with a

80、good reputation(48%).Previous iterations of this report have highlighted the role of rankings in allowing an institution to communicate its reputation to a student audience.Reputation and rankings are closely interlinked in the minds of prospective students making it essential for institutions to ha

81、ve a strong narrative grounded in their performance in the rankings.As we will discuss in the following pages,this is particularly prudent for ANZ institutions-the largest source market for ANZ institutions is the Asia Pacific region,and students from there place even more emphasis on rankings than

82、the global average.54%35%28%53%40%34%Destination:Australia and New Zealand3130Highlight on APAC studentsHighlight on APAC students who want to study in ANZThe APAC perspective Rank and reputation more important to APAC students than peers Asia Pacific(APAC)has long been the largest source market for

83、 ANZ institutions,and remains a crucial region for recruitment.According to the latest figures from the Australian government,over 150,000 Chinese students have joined Australian universities in 2024,with over 115,000 coming from India.While the numbers are smaller for New Zealand,the story is the s

84、ame 17,940 students from China in 2023,nearly 7,000 from India.Its key,then,that we take a look at the preferences and motivations of students from APAC separately.Throughout the decision-making process,rank and reputation is more important to students from APAC who want to study in ANZ.When choosin

85、g a course,APAC students prioritise high quality teaching(59%),affordable tuition fees(58%),and that the course is at a university with a good reputation(49%).Peers from other regions place less importance on good reputation 44%in Africa&Middle East,Latin America,and Western Europe.Prospective stude

86、nts from China(63%)are particularly concerned with university rankings,followed by students from India(42%)and Vietnam(41%).A good reputation of a university is generally appreciated across many source markets though.18,12517,36017,9406,2853,6756,8951,3351,3101,315202120222023Number of international

87、 student enrolments atNew Zealand institutionsChina PRCIndiaVietnam63%42%29%17%39%33%29%41%33%28%of students who said a course being well-ranked was among their top five most important factors when choosing a course,by source countryChinaIndiaNepalPhilippines ThailandPakistanIndonesiaVietnamColombia

88、BrazilSource:Education CountsSource:QS International Student Survey 202459%58%49%prioritise high quality teachingprioritise affordable tuition feesprioritise the course is at a university with a good reputationAPAC StudentsWhen considering universities,39%of students from APAC cite the importance of

89、 a well-ranked university,as compared to 31%from Western Europe,30%from Latin America,and 19%from North America.Destination:Australia and New Zealand32Destination:Australia and New Zealand33This theme continues when choosing a study destination.APAC is the only region to identify well-ranked univers

90、ities as a top three factor when choosing a country to study in.Importance of rank when making study decisionsCourseUniversityCountry63%54%58%ChinaIndia42%45%37%Nepal29%44%30%Vietnam41%34%36%Philippines17%19%13%Source:QS International Student Survey 2024North AmericaWestern EuropeLatin AmericaAsia P

91、acificAfrica and the Middle EastWelcoming to international students 52%High-quality teaching 48%Culture/lifestyle appeals to me 48%Welcoming to international students 47%High-quality teaching 53%High-quality teaching 52%Welcoming to international students 62%Welcoming to international students 51%Cu

92、lture/lifestyle appeals 68%Culture/lifestyle appeals 65%Well-ranked universities 42%Affordable cost of living 43%To improve language skills 48%Affordable cost of living 47%Welcoming to international students 51%34Destination:Australia and New Zealanddata-driven and strategic approach to internationa

93、l student recruitment?Are you taking aA groundbreaking analytics and advisory solution features our unique,comprehensive and live datasets to provide actionable insights and support institutional decision-making.Designed in collaboration with five UK universities,the all-in-one platform empowers you

94、 to:See the bigger picture Gain complete visibility on your place within the student recruitment landscape with comprehensive data and insights.Make data-driven decisions Leverage powerful QS analytics and predictive forecasting to optimise your recruitment strategies by source market.Achieve every

95、goal This isnt a one-size-fits-all solution.With your expert QS advisor,youll develop personalised,results-oriented recruitment plans tailored to your institutions unique needs.Ready to revolutionise your student recruitment?Book a chat with our team today to be among the first to experience this se

96、ctor-changing solution and discover how it can drive success for your institution.36Destination:Australia and New Zealand37SustainabilitySustainability is a major consideration in student decision-making65%of students interested in studying in Australia said environmental sustainability was very or

97、extremely important.While slightly lower for those interested in New Zealand(63%),its still a significant portion of students deeming environmental issues important.However,the rising cost of living,concerns about employment after graduation and a variety of other factors means that the importance o

98、f environmental sustainability is also being increasingly weighed up against other critical global issues.Whilst the majority of candidates looking to study in ANZ say that environmental sustainability is very or extremely important to them,prospective students from Latin America(78%)and Africa&Midd

99、le East(75%)are more likely to cite sustainability as an important issue than their peers from other regions.It is imperative that universities continue to communicate their research efforts and show the importance of driving sustainable development Source:QS International Student Survey 2024Sustain

100、abilityHow subject choice aligns with importance placed on environmental sustainability%of students who say environmental sustainability is very or extremely important to themSubject choice where environmental sustainability most important AustraliaAgriculture,Food and related studiesArchitecture,Bu

101、ilding and Planning Biological and Sport Sciences 79%78%76%New ZealandGeneral and others in Sciences Geographical and Environmental studies Veterinary Sciences 81%80%79%Subject choice where environmental sustainability least important AustraliaCombined and General studiesComputing Mathematical Scien

102、ces46%56%56%Communications and MediaMathematical SciencesComputingNew Zealand40%42%53%Destination:Australia and New ZealandSustainability3938Students want to see on-campus sustainability initiatives Sustainability is an issue which affects us all and universities must demonstrate the ways in which t

103、hey lead the way in addressing this critical global priority.When asked what they found most important when judging whether a university is environmentally friendly,the top answer for both students looking to study in New Zealand and Australia was on-campus initiatives.In fact,the order of students

104、preferences was identical,regardless of whether they were looking to study in Australia or New Zealand.While highlighting on-campus initiatives may be the best way to drive student recruitment,the most effective way for universities to make an impact on environmental sustainability is through instit

105、utional research and subsequent development of new technologies indeed,its the third most important factor when judging environmental sustainability among prospective students too.Recommendations 71%66%60%58%48%41%30%72%69%62%52%51%37%29%On-campus initiatives(recycling,locally-sourced produce etc.)W

106、orking with the local community onsustainable and social justice initiativesThe universitys sustainable research outputSupporting student-led projects and societiesGeneral ethos/mission statementHow sustainability is embeddedinto course contentStated commitments to achievingcarbon-neutral statusWhat

107、s most important to you when judging whethera university is environmentally sustainable?New ZealandAustraliaSource:QS International Student Survey 20244041Generative AI There is clear evidence to suggest that the growth in AI is affecting study decisions of prospective students.Whilst a significant

108、minority(18%)have reconsidered their course choice because of AI,this is considerably higher for those looking to study STEM fields with 32%of computing candidates,23%of Engineering and 19%of Maths candidates all expressing this sentiment.This reiterates that AI has the potential to redirect student

109、 flows into different subject areas.This is also reflected in the use of AI,with candidates from those subject areas also more likely to have used AI platforms as part of their studies especially Open AI.Beyond course choices,its also impacting students career decisions.30%of candidates agree that A

110、I is affecting their career choices,though it is having less of an impact on their destination selection,with only 21%saying its impacting their study location.Generative AIof students looking to study in ANZ have already personally interacted with Generative AI technologies.64%More than half(56%)of

111、 all students interested in studying in ANZ report that up-to-date technology is a priority when assessing a universitys teaching quality.Whilst Open AI GPT is the most widely used platform(49%and 31%of respondents said they had used GPT 3 or 4),the proliferation of platforms will further fuel compe

112、tition and innovation.This makes it essential that students are aware of which platforms are most suitable for them as part of their studies.The potential Generative AI has to revolutionise higher education is already well documented.With a majority of prospective students already interacting with G

113、enerative AI,universities should expect students to use it in their academic work,as well as personal statements and application data entry.Limiting its use is likely to prove problematic but thats not to say that institutions shouldnt review their guidance,policy and marking procedures to understan

114、d and shape where AI is being harnessed well and where it isnt.In the classroom,adapting course structures to ensure students use these platforms in a way that enhances the learning experience will be more successful.Giving students the opportunity to showcase their true personality through video in

115、terviews,for example-will also avoid negative impacts from students using Generative AI as an application aid.The discussion around AI and its applications in higher education reinforces the importance of having up-to-date technology.Destination:Australia and New ZealandStudents are changing study a

116、nd career plans because of the growth in Generative AI Destination:Australia and New Zealand434242%of candidates looking to study in ANZ actively seek information about how universities use AIUniversities should consider being transparent with how they use AI technology It should also be noted that

117、there is an increasing focus on the environmental impact of Generative AI.The processors required to train the models and support requests take place in a data centre,and require energy to cool and operate them one assessment from a University of Washington professor estimates the daily energy consu

118、mption of Open AI GPT is 1 Gigawatt hour,equivalent to 33,000 US homes.Universities should consider this when promoting their Generative AI strategy.However,when asked whether they agree that generative AI will have a positive impact on teaching quality,38%of candidates neither agree nor disagree,wh

119、ile almost half(47%)agrees.Generative AIDestination:Australia and New Zealand4544QS AI Competency FrameworkJoin us in developing theHigher education has an opportunity and a challenge to utilize digital innovation and AI responsibly,and to make high quality education accessible across the globe.To m

120、aximize the opportunities that digital empowerment and AI bring,its important that the right infrastructure,digital skills,connectivity and accessibility models are in place.Institutions face a plethora of options for AI implementation.They need to experiment but also choose a path that builds the r

121、ight guardrails for digital and AI investment.We are developing a QS AI Competency Framework to provide a roadmap,benchmarks and a quality standard to support the investment of effort and resources by institutions around the world.The framework will evolve with institutional innovators and industry

122、partners as we continuously and collaboratively define excellence in digital and AI innovation in the global sector.We are inviting institutions to be part of that journey,to work with us as partners in shaping AI and digital maturity in higher educationAppendix4544Destination:Australia and New Zeal

123、and46Destination:Australia and New Zealand47AppendixAustralia,New Zealand,the UK,and the US destination markets What matters most when choosing a course?AustraliaNew ZealandUKUS1High-quality teachingAffordable tuition fee options High-quality teachingHigh-quality teaching2Affordable tuition fee opti

124、ons High-quality teachingUniversity has a good reputation University has a good reputation3University has a good reputationLeads to my chosen career Personal interest in the subject Affordable tuition feesAustraliaNew ZealandUKUS1High-quality teachingWelcoming to international students High-quality

125、teachingHigh-quality teaching2Offers scholarships High-quality teachingGood reputation for chosen subjectGood reputation for chosen subject3Welcoming to international students Offers scholarships Welcoming to international students Scholarships AustraliaNew ZealandUKUS1Welcoming to international stu

126、dentsWelcoming to international studentsHigh-quality teachingHigh-quality teaching2High-quality teaching High-quality teaching Welcoming to international studentsWelcoming to international students3The culture/lifestyle appeals to me Affordable cost of studying Well-ranked universities Well-ranked u

127、niversities What matters most when choosing a university?What matters most when choosing a country?AustraliaNew ZealandUKUS1China China China China 2IndiaIndiaIndiaIndia3NepalUSA NigeriaSouth Korea 4ColombiaPhilippines PakistanCanada 5Vietnam Vietnam US Vietnam 6ThailandSri Lanka Hong Kong(SAR)Taiwa

128、n 7BrazilMalaysia Bangladesh Saudi Arabia8PhilippinesSouth Korea MalaysiaBrazil 9PakistanIndonesia FranceMexico10IndonesiaJapan Italy NigeriaThe top ten source markets for Australia,New Zealand,the UK and the USSource:UK HESA|US Open Doors|New Zealand Education Counts|Australia-Dept of EducationHow

129、do they compare?Destination:Australia and New Zealand4948AustraliaDemographics of those interested inNew ZealandDemographics of those interested inAppendixGenderFemale52%Male44%Prefer not to say or to self-describe4%GenderFemale55%Male40%Prefer not to say or to self-describe5%FundingSelf-funded58%Sc

130、holarship20%Loan9%Not sure/other8%Sponsorship5%FundingSelf-funded60%Scholarship17%Loan10%Not sure/other9%Sponsorship4%Main subjects of interestBusiness and Management23%Engineering and Technology13%Computing10%Subjects allied to Medicine 6%Main subjects of interestBusiness and management19%Engineeri

131、ng and Technology 12%Computing10%Education and Teaching9%Household incomeLess than$10,00026%$10,001$25,00017%$25,001$50,000 11%$50,001$75,000 6%Over$75,000 USD 7%Dont know or prefer not to say32%Household incomeLess than$10,00021%$10,001$25,00018%$25,001$50,000 14%$50,001$75,000 6%Over$75,000 USD 9%

132、Dont know or prefer not to say32%Study levelFoundation or vocational4%Undergraduate33%Postgraduate taught38%Postgraduate research24%Study levelFoundation or vocational4%Undergraduate23%Postgraduate taught36%Postgraduate research38%Age17-2031%21-2433%25-3125%32 or older12%Age17-2020%21-2429%25-3128%3

133、2 or older23%Destination:Australia and New Zealand5150Destination:Australia and New Zealand52We provide bespoke reports for institutions which partner with us to encourage prospective students to participate in the QS International Student Survey.Benchmark the preferences and motivations of your prospective students against other universities in the region and across the globe.Register your interest in partnering with us for the QS International Student Survey 2025.Want to delve deeper into what your future students think?