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1、UKDestination:Discover the preferences and motivations of 68,353 students looking to study at university in the UK A report on the QS International Student Survey 32Destination:UKWhat students say about the UKThe UK is one of the most popular destinations for international students 49%of respondents

2、 to the QS International Student Survey 2024 are looking to study there,with 33%looking to study in the US.With four universities in the QS World University Rankings 2025 top 10,the UK has a near-unmatched prestige and international renown for providing high-quality education,research opportunities,

3、and preparing students for their careers.The UK offers an exciting and culturally varied study destination top performing universities are located in cities throughout the UK.Immigration restrictions are presenting challenges for some international students looking to study in the UK.Early indicator

4、s show recent policy changes are causing dramatic decreases in applications from students in Nigera and the Indian sub-continent.Despite this,the country remains a popular destination for prospective students around the world.Executive summary Holding a degree from a UK institution remains advantage

5、ous when pursuing international career opportunities.Global competition for international students continues to be fierce.UK universities are truly able to differentiate themselves from universities in other markets.They should leverage the countrys strong reputation for graduate outcomes,make use o

6、f the opportunity trans-national education provides,and champion and advocate for the many social and cultural benefits that international students bring to cities and campuses across the UK.4Destination:UK5Key findingsfrom 68,353 students interested in studying in the UK High-quality teaching is th

7、e most important factor when choosing a university and course.They said the best way to measure a universitys teaching quality was that it was ranked well overall in independent ratings.76%of students interested in studying in the UK say that a welcoming environment for international students is an

8、important factor when choosing a town or city to study in the most popular answer.63%of prospective students said environmental sustainability is very or extremely important to them.64%of candidates looking to study in the UK have used Generative AI technologies.30%agree or strongly agree that AI is

9、 affecting their career choices.38%actively seek information into how higher education institutions use AI and technology when researching universities.49%of students looking to study in the UK said the ability to ask questions of existing international students was useful when making study decision

10、s the most popular answer.Despite this,few prospective students have managed to talk to current students.High-quality teaching a top priority Prospective students seek a welcoming environment Sustainability is important to student decision-making The next generation of students are using Generative

11、AI technologiesExisting international students are a key source of information Recommendations for UK universities Highlight and promote the credentials that evidence your institutions high-quality teaching.Embed this message across marketing channels and student communications.Ensure student enrolm

12、ent advisors and marketing collateral reflects the UKs welcoming nature,particularly focusing on any city-wide initiatives or accolades that can re-assure concerned students of a safe town,city,campus area and local community.Effectively utilise employability messaging in your student marketing.Pros

13、pective students are already thinking about their career,as they choose courses because it leads to their chosen career,and seek information on work placements,graduate employment rate,and an institutions careers service.Show your institutions sustainable impact by using demonstrable,real-world exam

14、ples of activity,such as on-campus initiatives and working with the local community.Recognise the opportunity and risks arising from Generative AI usage.Consider how to embed AI-specific skill development into curricula,while adapting testing styles to minimise academic misconduct.Make the most of y

15、our international students on-campus,ensuring theyre present in your marketing materials,and give prospective students a chance to contact them.12356476Destination:UK146,619 19668,353prospective student responses countries and territories interested in the UK Make smart choices,with real student ins

16、ights The QS International Student Survey is the largest global survey of its kind,and it has been guiding international recruitment strategies for over a decade.Use QS International Student Survey data and insights to:Understand and fulfil evolving student priorities in the areas that matter most t

17、o them,like employability and sustainability.Identify growth opportunities.Refine brand positioning,adapt strategies,and showcase your difference.Would you like help from QS experts?We will work with you to apply our insights and recommendations into your marketing and recruitment plans.Contact us t

18、oday and we will be happy to guide you towards recruitment excellence.98Destination:UKContents10141832364046Generative AI Sustainability Applying to university Employability Reputation The UK as a study destination Appendix What students interested in the UK say about:Did you know?If you partner wit

19、h us for the QS International Student Survey,you receive a bespoke report for your institution.Its free to participate we just ask that you invite your prospective students to complete the QS International Student Survey.Register your interest in partnering with us for the QS International Student S

20、urvey 2025 today.1110Destination:UKof students looking to study in the UK have used or interacted with Generative AI technologies.64%The potential Generative AI has to revolutionise higher education is already well documented.With a majority of prospective students already interacting with Generativ

21、e AI,universities should expect students to use it in their academic work,as well as personal statements and application data entry.Limiting its use is likely to prove problematic but thats not to say that institutions shouldnt review their guidance,policy and marking procedures to understand and sh

22、ape where AI is being harnessed well and where it isnt.In the classroom,adapting course structures to ensure students use these platforms in a way that enhances the learning experience will be more successful.Giving students the opportunity to showcase their true personality through video interviews

23、,for example-will also avoid negative impacts from students using Generative AI as an application aid.The discussion around AI and its applications in higher education reinforces the importance of having up-to-date technology.More than half(55%)of all students interested in studying in the UK report

24、 that up-to-date technology is a priority when assessing a universitys teaching quality.We discuss this in more detail in the“Applying to university”section.Whilst Open AI GPT is the most widely used platform,the proliferation of platforms with embedded Generative AI functionality will fuel further

25、competition and innovation.Universities should make students aware of which platforms are most suitable for them to use as part of their studies.There is also an interesting difference in regional usage.Students from the Asia Pacific(APAC)region looking to study in the UK are the most likely to have

26、 used or interacted with Generative AI technology(67%).The region with the lowest usage is North America(45%).Generative AI technologiesThe next generation of students are using1312Destination:UKThere is clear evidence to suggest that the growth in AI is affecting study decisions of prospective stud

27、ents.Whilst a significant minority(16%)have reconsidered their course choice because of AI,this is considerably higher for those looking to study STEM fields with 30%of computing candidates,19%of engineering candidates,and 18%of maths candidates all expressing this sentiment.This reiterates that AI

28、has the potential to redirect student flows into different subject areas.This is also reflected in the use of AI,with candidates from those subject areas also more likely to have used AI platforms as part of their studies especially Open AI.Beyond course choices,its also impacting students career de

29、cisions.29%of candidates agree that AI is affecting their career choices Only 16%of students agree or strongly agree that AI is impacting their destination selection,however.Students are altering their study and career plans because of the growth in Generative AI Universities should consider being t

30、ransparent with how they use AI technology.38%of candidates actively seek information about how universities use AI.Want more insights into Generative AI in higher education?Read“Universities,students and the Generative AI imperative”.Do you actively seek information about how higher education insti

31、tutions utilise AI and technology when researching universities?42%No39%Yes20%I dont knowSource:QS International Student Survey 20247%Strongly disagree10%Disagree35%Agree10%Strongly agreeIncluding the use of Generative AI in the curriculum will have a positiveimpact on the teaching quality of the un

32、iversity 39%or disagreeNeither agreeSource:QS International Student Survey 2024It should also be noted that there is an increasing focus on the environmental impact of Generative AI.The processors required to train the models and support requests take place in a data centre,and require energy to coo

33、l and operate them one assessment from a University of Washington professor estimates the daily energy consumption of Open AI GPT is 1 Gigawatt hour,equivalent to 33,000 US homes.Universities should consider this when promoting their Generative AI strategy.However,older generations of prospective st

34、udents are more likely to cite sustainability as an important issue.57%of 17-18 year olds think environmental sustainability is very or extremely important,compared to 79%of 38-42 year olds,for example.1514Destination:UK58%The universityssustainableresearch output 42%Stated commitments to achievingc

35、arbon-neutral status71%On-campusinitiatives(recycling,locally-sourced produceetc.)47%How sustainabilityis embedded intocourse content57%Supportingstudent-ledprojects andsocieties63%Working with the local community on sustainable and social justiceinitiatives33%General ethos/missionstatementWhats mos

36、t important to you when judging whether a university isenvironmentally sustainable?Source:QS International Student Survey 2024Tangible changes are the most important metrics for students when judging whether a university is sustainable or not.On-campus initiatives and working with the local communit

37、y are the two most common measures 71%and 63%of respondents said they were important respectively.Third is a universitys sustainable research output.Demonstrable,real-world change is likely to resonate most effectively with students.but other concerns impact study decisions tooSustainability continu

38、es to be important to students,Demonstrable,real-world change is likely to resonate most effectively with students.Sustainability is an issue affecting all of us.Universities play key roles in addressing this critical global crisis,through innovative,impactful research and educating the next generat

39、ion.A majority of students looking to study in the UK(63%)say that environmental sustainability is very or extremely important to them.However,older generations of prospective students are more likely to cite sustainability as an important issue.Its imperative that universities continue to communica

40、te their research efforts,and show the importance of driving sustainable development.1716Destination:UKSustainability is,however,not the only important issue to prospective students.The cost of living when in the UK or at home,youth unemployment and other systemic issues are playing on students mind

41、s too.Universities should continue to address these concerns in marketing and conversion activity.49%of respondents said being able to ask current international students questions was useful when making study decisions enabling current international students to talk directly to enquirers and offer h

42、olders is an effective tactic to share authentic study and living experiences.44%Availability ofscholarships69%Cost of living50%Safety45%Getting a job48%FindingaccommodationWhat worries you most about studying in a different country?(Top five responses)Source:QS International Student Survey 2024Cost

43、 of living is the top concern for students looking to study in the UK1918Destination:UKapplying to or considering more universities Prospective international students are2024 data shows a steady increase in the number of universities students are considering.While five remains the most common number

44、 of universities to be interested in,the percentage of students considering 6,7,8,10 and more than 10 universities has increased year-on-year.This further emphasises the need for UK universities to offer key points of differentiation to convert interested students.49%51%58%42%How many universities a

45、re you considering applying to,or have you applied to?202320244 or fewer5 or moreSource:QS International Student Survey 2024High-quality teaching remains the most important factor when choosing a university When asked what five things are most important when choosing a university,the most important

46、factor for students looking to study in the UK is high-quality teaching,with reputation for their chosen subject following closely behind.44%It is well-ranked46%It offers a specificcourse I aminterested in47%It is welcoming tointernationalstudents52%It has a goodreputation for mychosen subject area5

47、8%It offers high-qualityteachingWhat five things are most important to you whenchoosing a university?Source:QS International Student Survey 20242120Destination:UKWhen we compare this to the big four competitive international student recruitment markets,students interested in the UK seek similar thin

48、gs to those interested in other nations.Most interestingly,scholarships are only the seventh most important aspect for students looking to study in the UK,in stark contrast to other destination markets.This indicates less price sensitivity among prospective UK students.66%of students say that they a

49、ssociate well-ranked universities with high-quality teaching.Certification and accreditation is clearly key,as the second most popular measure of quality teaching is recognition from a country-wide measurement scheme.As we discussed earlier in the report,using up-to-date technology such as Generativ

50、e AI is also important for students looking for quality.Which factors are most important to you when assessing a universitys teaching quality?Ranking well in independent ratings is how prospective students define high-quality teaching at universities 66%59%65%55%61%The university is ranked well over

51、all in independent ratingsA high graduate employment rateThe university has received recognition of its teaching quality via a country-wide measurement schemeUp-to-date technologyThe universitys teaching staffHigh-quality teaching 58%High-quality teaching 55%High-quality teaching 52%High-quality tea

52、ching 51%Good reputation for chosen subject52%Good reputation for chosen subject 52%Welcoming to international students 47%Welcoming to international students 51%Welcoming to international students 51%Scholarships55%Scholarships46%Scholarships51%123UKCanadaUSAustraliaWhile cost of living causes conc

53、erns,comparatively few students seek scholarships from UK universities2322Destination:UKLinkedIn33%Facebook22%Internet Forums (e.g.The Student Room)41%Students find the ability to ask questions to existing international students the most useful source of information when making study decisionsWhen r

54、esearching a university,students looking to study in the UK feel that the experience of international students and staff are the most helpful sources of information.However,as we discuss on page 31,prospective students do not often get the chance to connect with existing international students.Indic

55、ating the career-driven nature of prospective students,information on work placements and links to industry is the third most useful piece of information when making study decisions.Universities should ensure this information is easily accessible to international students on the platforms theyre usi

56、ng to research universities.49%Information on work placements and links to industry49%The ability to connectwith existing international students to ask questions 48%Information aboutteachings staffsexperience andqualifications44%AccommodationinformationWhich of the following are most useful to you w

57、hen making decisions(Students could choose up to five)47%Information onperformance in rankingsSource:QS International Student Survey 2024YouTube is the most popular social media platform when researching study destinations 56%of students interested in UK study say that they use YouTube for research

58、when making study decisions.With student-focused forums ranking third,this re-emphasises international students desire to hear about the authentic experience of students,rather than marketing materials.Instagram50%Facebook,while the fifth most popular social media option among global respondents,has

59、 seen an 11%decrease in popularity since 2021.This is more stark for students from Western Europe(dropping from 28%to 8%),and Eastern Europe(dropping from 46%to 16%).Youtube56%25Which social media do you use for research when making decisionsabout studying overseas?FacebookInstagramInternet forumsLi

60、nkedInPinterestRedditTikTokX/TwitterWeChat(Weixin)WeiboYouTubeOther33%22%44%50%38%41%28%33%4%5%12%17%10%18%14%26%19%20%11%60%56%11%13%2021202220232024Source:QS International Student Survey 202424Destination:UKWhich of these would you like to use to communicatewith a university you are considering st

61、udying at?87%Email46%WhatsApp33%Phone callSource:QS International Student Survey 2024Email and WhatsApp are the preferred communication channelsMost students still prefer to communicate with prospective universities via the traditional method of email.WhatsApp continues to be an important channel,pr

62、eferred to phone calls among prospective students.Students from Latin America(71%)and Africa&Middle East(63%)are more likely to want to communicate with UK universities using WhatsApp.North America has the lowest desire for WhatsApp,at 35%.12%increase in TikTok use since 2021 reported by 19-20 year

63、oldsOver a quarter of North American students looking to study in the UK are using TikTok to research study options.This has increased from 15%in 2021.Globally,female students have a larger increase in TikTok usage(+10%)than male students(+4%)since 2021.The largest increase in TikTok use since 2021

64、is among 19-20 year olds(+12%)this suggests universities should target undergraduate students on TikTok.2726Destination:UKStudents expect a quick response to enquiries 36%expect a response within three days.This timeline extends when students want to receive a notification on the outcome of their ap

65、plication 35%expect a response in one month,while 16%are patient enough to expect a response within three months.Prospective students want face-to-face interactionsWhether its before they enrol,or once they enter the classroom,students looking to study in the UK are seeking face-to-face engagements.

66、60%of respondents are extremely interested in in-person delivery,with a further 27%very interested.Comparatively,42%are not at all interested in distance/online study,and 22%are slightly interested.Of those uninterested in studying for an online degree,76%said they wanted to study in-person to acces

67、s the facilities of a university,and 72%said they want to meet other students.Comparing 2023 to 2024,the sentiments for distance/online study are nearly identical.Student interest in in-person study,however,has increased,with fewer students not at all interested in 2024,and more extremely interested

68、.202320242021202229%25%13%7%33%25%12%8%43%9%42%23%21%5%Not at all interestedSlightly interestedModeratelyinterestedVery interestedExtremelyinterestedInterest in distance/online deliverySource:QS International Student Survey 202488%of students expect a complete and personal response to their enquiry

69、within one week.2928Destination:UKFocus on student recruitment events Student recruitment fairs still provide a valuable opportunity for prospective students.51%of polled students said theyd been to a recruitment event,fair,or similar.Of those that attended,67%did so in-person.Over a third of candid

70、ates cite university fairs as one of their most useful information sources when researching universities the fifth most popular answer.Why do students attend student recruitment events?These results suggest that universities have an opportunity to make a first impression and can get new exposure fro

71、m student recruitment events while also reinforcing positive relationships with prospective students.The interactions prospective students have at recruitment fairs have a considerable bearing on candidate decision-making.72%claim that these fairs had a lot or a fair amount of influence on their stu

72、dy choices.This reiterates the importance of(individual)interactions with students throughout their pre-enrolment journey.1%Other9%Make an application directly21%Save time from researchinguniversities individually36%Speak with universities thatare new to me43%Have personalised interactionswith unive

73、rsity representatives47%Speak with universities I havealready researched70%Ssee the range of universitiesand courses that were on offerWhy did you choose to attend a student recruitment event?Source:QS International Student Survey 2024Candidates continue to value face-to-face elements post-pandemic

74、Institution information sessions/university fairsSocial media channels34%40%34%30%39%43%30%43%All studentsAfrica&Middle EastEastern Europe44%38%Latin America41%29%North America37%26%Western EuropeAsia PacificWhich of the following are most useful to you when making decisions about your studies?(Stud

75、ents interested in studying in the UK)Source:QS International Student Survey 2024The relative usefulness of these fairs varies considerably across different source markets.For North American students interested in the UK,fairs remain a more useful resource than social media when researching universi

76、ties.3130Destination:UKParents continue to be a key driver in study decisions Well over 60%of students have discussed key study decisions with their parents.Only 2%of students said they had not discussed any of these options with their parents.This is in spite of prospective students saying that ask

77、ing questions of current international students to be the most useful source of information.There is an opportunity for UK universities to ensure current students are visible to meet this demand.Choice of courseWhat have you discussed with student ambassadorsfrom a university youre interested in?15%

78、Choice of country10%Choice of university15%Source:QS International Student Survey 2024Advisors at their current education institution are the next most popular option,with over 30%discussing their choice of course,country,or university with them.Interestingly,students are not discussing study decisi

79、ons with universities student ambassadors in great numbers.What have you discussed with your parents?Choice of courseChoice of countryChoice of university70%63%62%Source:QS International Student Survey 202430%discuss their choice of course,country,or university with advisors at their current educati

80、on institutionOver3332Destination:UKEmployability is undoubtedly an important factor when candidates make decisions about their studies.When asked what factors they prioritise when choosing a course,49%cited that it led to their chosen career the fourth most popular answer.Over the last four years,t

81、his has consistently been in the top five priorities for international students looking to study in the UK.In addition,41%cited a high graduate employment rate as an important factor when choosing a course.Similarly,35%and 31%of candidates cite a high graduate employment rate and a good careers serv

82、ice as important factors when choosing a university.This all reiterates the extent to which candidates are already thinking about their future career paths prior to enrolment.Its vital that institutions can incorporate employability into their marketing communication strategies 48%cite information o

83、n work placements and links to industry as a topic which they would find useful when making decisions about their studies.The International Graduate Outcomes report 2024,which analysed data from over 10,000 graduates from UK universities,found that career support and placements was the top area thei

84、r institution could improve on,with only 3%of graduate respondents in work finding a job through their universitys career support services.To improve a universitys graduate outcomes and therefore be able to promote it in marketing materials the report recommends improving career support services and

85、“raising awareness of the breadth of services and support offered”.According to the QS International Student Survey 2024,the most important career consideration for candidates when choosing a course is that it helps them to learn new skills(58%).Universities should take a skills-based approach when

86、designing their curricula to help graduates have a clear idea of the skills theyve gained during their studies and how they add value to graduate employers.Following the Migration Advisory Committees Rapid Review of the Graduate route visa and the subsequent confirmation from the UK government that

87、the visa would not be changed,universities can confidently use the Graduate route visa in marketing materials and conversion activity.Nothing in the Conservative or Labour Party manifestoes indicates that this stance will change following the 2024 UK general election.49%41%48%of students said,when c

88、hoosing a course,that it was important that it led to their chosen career.of students said,when choosing a course,that it was important it had a high graduate employment rate.of students said,when making study decisions,that it was useful to have information on work placements and links to industry.

89、employability in student decision-making The importance of3534Destination:UKQS employability solutions We are employability pioneers.The only rankings provider to recognise its critical importance.For students.For higher education.For the future.Our employability solutions:Your competitive edge Our

90、comprehensive suite of employability products and services help you stand out with a strong value proposition,streamline your strategy,and maximise your results.Find out more1342Support your students skill development from pre-departure to post-graduation with our industry-recognised micro-credentia

91、ls.Gain crystal-clear visibility with real-world,real-time intelligence,like job market trends and employer perceptions.Future-proof your careers teams with the very latest industry knowledge,AI-powered resources,and intuitive platforms to streamline operations and deliver exceptional student suppor

92、t.From white labelled training portals to custom analytics dashboards we help craft scalable solutions that align with your institutions unique goals.36Destination:UK37reputation in student decision-making The role of Reputation is a vital component of candidate decision-making and its essential tha

93、t institutions can effectively articulate their reputation in ways which are meaningful to prospective students.62%39%44%One of the most important things for me is that I can study the course I am interested in at a university with a good reputation for delivering that courseOne of the most importan

94、t things for me is to study at a highly ranked university in a prestigious country for international studyOne of the most important things for me is studying at an institution with a reputation for good teaching quality3938Destination:UKAs discussed on page 19,having a good reputation in their chose

95、n subject is the second most important factor when candidates decide which university to study at(58%).Overall reputation is the sixth most important factor(38%),indicating that students recognise universities are not equally as strong across faculty areas.Universities can leverage this information

96、to their advantage by promoting individual faculties.Previous iterations of this report have highlighted the role of rankings in allowing an institution to communicate its reputation to a student audience.Reputation and rankings are closely interlinked in the minds of prospective students,making it

97、essential for institutions to have a strong narrative grounded in their performance in the rankings.Rankings are the single biggest indicator of a universitys teaching quality-66%of students placed it among the top five most important factors.This reiterates the importance of reputation when communi

98、cating their teaching quality credentials.High reputation scores among academics and employers can be an effective lever to help recruit international students.As the data shows,theres a correlation between a strong reputation and strong international recruitment.UK universities show a positive corr

99、elation betweenreputation and recruitment performance Low reputation,High recruitmentHigh reputation,High recruitmentLow reputation,High recruitmentHigh reputation,High recruitment05,00010,00015,00002004006008001,0001,2001,4001,600Number of international studentsEmployer Reputation RankLow reputatio

100、n,Low recruitmentHigh reputation,Low recruitmentNumber of international studentsAcademic Reputation Rank05,00010,00015,00002004006008001000120014001600Low reputation,Low recruitmentHigh reputation,Low recruitmentSource:QS World University Rankings 202552%said having a good reputation in their chosen

101、 subject is an important factor when choosing a university to study at4140Destination:UKUK perceived as a study destination?How is the Its important to contextualise the findings of this report:On 1 January 2024,UK immigration policy changed to prevent international students from bringing family mem

102、bers with them on all but postgraduate research courses,and courses with government-funded scholarships.In May 2024,the Migration Advisory Committee review was released,advising the Graduate route visa should remain;this was followed by confirmation that the visa wouldnt be changed or axed.49%41%of

103、respondents to the QS International Student Survey 2024 are looking to study in the UK the most popular answer.The UK is clearly one of the most popular destinations for international studentsof candidates would consider the UK according to the latest QS pulse survey,conducted on TopU.However,in dat

104、a from the same pulse survey 36%of those who are looking to study elsewhere had previously considered the UK but rejected the notion of studying there.The main reasons for this are the price of tuition fees as well as the competitive nature of the application process.Only 30%of candidates were aware

105、 that the government was considering additional restrictions on international students,though for 29%of candidates the prospect of these did make them less likely to consider the UK.4342Destination:UKUsing QS International Student Survey 2024 data,we can see the top five most important things when c

106、hoosing a country to study in.For students looking to study in the UK,high-quality teaching and a welcoming environment are the top two reasons.60%It has universities with high-quality teaching52%It is welcoming to international students49%It has well-ranked universities49%The culture/lifestyle appe

107、als to me48%It has a good reputation as a place to studyWhat is most important to you when choosing a country to study in?(Students could choose up to five)Source:QS International Student Survey 2024As these students are looking to study in the UK,we can deduce that international students have asses

108、sed the UK to embody these positive attributes.4544Destination:UKdata-driven and strategic approach to international student recruitment?Are you taking aA groundbreaking analytics and advisory solution features our unique,comprehensive and live datasets to provide actionable insights and support ins

109、titutional decision-making.Designed in collaboration with five UK universities Durham University,Kings College London,London South Bank University,the University of Southampton and the University of York the all-in-one platform empowers you to:See the bigger picture Gain complete visibility on your

110、place within the student recruitment landscape with comprehensive data and insights.Make data-driven decisions Leverage powerful QS analytics and predictive forecasting to optimise your recruitment strategies by source market.Achieve every goal This isnt a one-size-fits-all solution.With your expert

111、 QS advisor,youll develop personalised,results-oriented recruitment plans tailored to your institutions unique needs.Ready to revolutionise your student recruitment?Book a chat with our team today to be among the first to experience this sector-changing solution and discover how it can drive success

112、 for your institution.4746Destination:UKThe big four destination markets:how do they compare?UKCanadaUSAustralia1High-quality teachingAffordable tuition feesHigh-quality teachingAffordable tuition fees2University has a good reputation High-quality teachingUniversity has a good reputationHigh-quality

113、 teaching3Personal interest in the subject University has a good reputation Affordable tuition feesUniversity has a good reputationUKCanadaUSAustralia1High-quality teachingScholarships High-quality teachingHigh-quality teaching2Good reputation for chosen subjectHigh-quality teachingGood reputation f

114、or chosen subjectWelcoming to international students 3Welcoming to international students Welcoming to international students Scholarships Scholarships UKCanadaUSAustralia1High-quality teachingWelcoming to international students High-quality teachingWelcoming to international students 2Welcoming to

115、international students High-quality teachingWelcoming to international students High-quality teaching 3Well-ranked universities I can get a visa to work after graduating Well-ranked universities The culture/lifestyle appeals to me What matters most when choosing a course?What matters most when choos

116、ing a university?What matters most when choosing a country?GenderFemale55%Male41%Prefer not to say or to self-describe4%FundingSelf-funded59%Loan9%Scholarship16%Not sure/other9%Main subjects of interestBusiness and Management19%Engineering and Technology12%Computing9%Social sciences8%Law5%Household

117、incomeLess than$10,00022%$10,001$25,00013%$25,001$50,000 9%$50,001$75,000 6%Over$75,000 USD 13%Dont know or prefer not to say37%Study levelFoundation or vocational1%Undergraduate42%Postgraduate taught37%Postgraduate research20%Age17-2043%21-2429%25-3118%32 or older9%UKCanadaUSAustralia1China IndiaCh

118、ina China 2IndiaChina IndiaIndia3NigeriaPhilippinesSouth Korea Nepal4PakistanFrance Canada Colombia5US NigeriaVietnam Vietnam 6Hong Kong(SAR)Iran Taiwan Thailand7Bangladesh South Korea Saudi ArabiaBrazil8MalaysiaVietnam Brazil Philippines9FranceMexicoMexicoPakistan10Italy US NigeriaIndonesiaDemograp

119、hics of those interested in the UKThe top ten source markets for the UK,Canada,the US and Australia UK HESA|US-Open Doors|Canada-Open Govt|Australia-Dept of EducationWe provide bespoke reports for institutions which partner with us to encourage prospective students to participate in the QS International Student Survey.Benchmark the needs and wants of your prospective students against other universities in the region and across the globe.Register your interest in partnering with us for the QS International Student Survey 2025.Want to delve deeper into what your future students think?