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1、A REPORT FOR THE MOTIONPICTURE ASSOCIATIONAPRIL 2024ECONOMIC IMPACT OF NCIS:HAWAII SEASON TWOPhoto still from NCIS:Hawaii Courtesy of CBS Studios.2022/23 Karen Neal.All Rights Reserved.1Economic impact of NCIS:Hawaii Season TwoTABLE OF CONTENTSExecutive summary 31.Introduction 52.Production spending
2、 72.1Business spending 83.Economic impacts 113.1Channels of impact 113.2Total impact 123.3Direct impact 133.4Indirect impact 143.5Induced impact 154.Wider impacts 16Appendix:Methodology 19Cover:Photo still from NCIS:Hawaii Courtesy of CBS Studios 2022/23.All Rights Reserved.Photo still from NCIS:Haw
3、aii Courtesy of CBS Studios.2022/23 Karen Neal.All Rights Reserved.3Economic impact of NCIS:Hawaii Season Two1,100Full-time and part-time jobs supported for local residents across Hawaii as a result of the second season of NCIS:Hawaii$104.7mTotal contribution to Hawaiis GDP supported by the second s
4、eason of NCIS:HawaiiNCIS:Hawaii is a TV series produced by CBS Studios and a spin-off of the NCIS franchise.The show covers high-stakes crime investigations under the command of special agent Jane Tennant,in charge of the Naval Criminal Investigative Service(NCIS)in Pearl Harbor.The filming and prod
5、uction of the second season of the show generated considerable economic activity across the state of Hawaii,as business spending occurred in each of the four main counties in the state(Honolulu,Hawaii,Maui,and Kauai counties),with the highest concentration in the county of Honolulu.The shows product
6、ion also supported activity in a wide range of industries through its procurement,and through local spending of Hawaii residents employed by the production and its supply chain.This study,commissioned by the Motion Picture Association(MPA),focuses on the second season of production and analyzes the
7、total economic impacts in Hawaii in 202223.The study also considers the wider impact on boosting the states economy.Similar production budgets and spending patterns across Hawaii are likely to produce similar economic impact results as those presented in this study.Across 202223,production of Season
8、 Two of NCIS:Hawaii resulted in total direct spending in the state of approximately$79.4 million.1 Spending on wages and salaries for local production crew and other labor was the main expenditure item,making up 68%of the total expenditure at$53.7 million.The remaining 32%of spending was on local su
9、ppliers of goods and services at$25.7 million.Oxford Economics estimates that expenditure by the production of the second season of NCIS:Hawaii stimulated nearly$104.7 million in contribution to the states GDP in 202223.We find that for every$1 million that the productions own activities contributed
10、 to the economy,its expenditure supported a further$950,000 along its supply chain and through the payment of wages.We find that the expenditure undertaken by the shows production stimulated a total of 1,100 full-time and part-time jobs for local residents across Hawaii in 202223.For every 100 Hawai
11、i residents directly employed by production,its expenditure stimulated another 59 jobs for local residents across the state.Direct employment does not include nearly 2,000 Hawaii resident extras employed during production of the show.Finally,the production of the second season is estimated to have b
12、enefitted from$17.0 million in tax incentives according to CBS Studios.This translates to$6.2 million in GDP for every$1 million of tax incentives received by the production.1 The monetary values presented in this report are in 2023 prices.EXECUTIVE SUMMARYKEY HIGHLIGHTS Season Two of NCIS:Hawaii di
13、rectly spent$79.4 million in Hawaii,on wages for 710 full-and part-time cast and crew and with more than 800 local businesses that provided goods and services to the production.For every 100 Hawaii residents directly employed by NCIS:Hawaii,another 59 jobs for local residents were created in the sta
14、te.Spending by NCIS:Hawaii added almost$104.7 million to the GDP of Hawaii.For every$1 million in spending by NCIS:Hawaii,another$950,000 in economic activity was stimulated,along the supply chain and through the payment of wages.TOTAL IMPACT OF PRODUCTION68%spent on wages and salaries32%spent on lo
15、cal goods&servicesDIRECT IMPACT OF PRODUCTION$79.4mspent across HawaiiMore than800localbusinessessupported710full-time and part-time jobs for local residentscreated1,100full-time and part-time jobs forlocal residents stimulated in Hawaii$104.7mtotal contributionto Hawaiis GDPTHE ECONOMIC IMPACT OF N
16、CIS:HAWAII SEASON TWOPhoto still from NCIS:Hawaii Courtesy of CBS Studios 2022/23.All Rights Reserved.5Economic impact of NCIS:Hawaii Season Two1.INTRODUCTIONNCIS:Hawaii is a TV series produced by CBS Studios and a spin-off of the NCIS series(the fourth in the franchise).The TV series follows high-s
17、takes military and naval crime investigations led by a team of special agents based out of Pearl Harbor.The show premiered in 2021 and has two seasons that have fully aired,with a third season airing in 2024.The second season of NCIS:Hawaii was filmed in 2022 and 2023 across the state of Hawaii.Oxfo
18、rd Economics was engaged by the Motion Picture Association to conduct an independent economic impact assessment of the production of the second season of the show on the states economy during the production period.For the study,Oxford Economics used spending data provided by CBS Studios to estimate
19、the economic impacts arising from the production of this season.Similar production budgets and spending patterns across Hawaii are likely to produce similar economic impact results as those presented in this study.Photo still from NCIS:Hawaii Courtesy of CBS Studios.2022/23 Karen Neal.All Rights Res
20、erved.7Economic impact of NCIS:Hawaii Season TwoWhen a TV show shoots on location,it creates jobs,revenue,and related infrastructure development.Physical productions provide an immediate boost to the local economy,fostering job creation and innovation in other industries across the production supply
21、 chain.In 202223,production of NCIS:Hawaii resulted in total spending in Hawaii of approximately$79.4 million.Spending on wages and salaries for local production crew and other labor was the main expenditure item,making up 68%of the total expenditure at$53.7 million(see Fig.1).The remaining 32%,or$2
22、5.7 million,was spent with local vendors on goods and services.2.PRODUCTION SPENDING$79.4mDirect production expenditure in HawaiiSpending with local vendors on goods and services was$25.7 million while spending on production crew and qualifying labor was$53.7 million.6070809001040205030Fig.1:Product
23、ion spending of NCIS:Hawaii in Hawaii,by typeSource:Oxford Economics,CBS Studios$millionTotal spend$79.4 millionBusinesses$25.7 millionPayroll$53.7 million8Economic impact of NCIS:Hawaii Season Two2.1BUSINESS SPENDINGProduction spending engaged over 800 businesses all over Hawaii.Business spending o
24、ccurred in each of the four main counties in Hawaii(Honolulu,Hawaii,Maui,and Kauai counties),with the highest concentration in the county of Honolulu.The cities of Honolulu,Aiea,and Kapolei received the largest amounts with over$19.6 million in spending combined.The distribution of spending across t
25、he state is shown in Fig.2 below.Fig.2:Map of spending with locally based businesses by cityHonoluluKapoleiAieaSource:CBS Studios,Oxford EconomicsVendor spend($million)$15.3 million$2.9 million$0.0 million$0.1 million$0.2 million$0.3 million$0.6 million$0.7 million$1.3 million$1.4 million9Economic i
26、mpact of NCIS:Hawaii Season TwoThe production of TV shows typically relies on a wide range of goods and services,engaging multiple local businesses across numerous industries(see Fig.3).The largest category of spending(at 21%)was with rental companies that provide support services to TV and film pro
27、duction sites.For example,a portion of this spending went towards renting recording equipment,portable restrooms,tents for catering,and other materials necessary for production.The second largest category of spending,with$3.7 million,was spent towards providing healthcare related services for cast a
28、nd crew members.The following three largest categories of spending were all with rental service companies;$2.7 million went towards vehicle rentals,another$2.7 towards stage rentals,and$2.4 million towards site(or location related)rentals.Finally,another$2.0 million went towards employment services(
29、or employment agencies)as they sourced and paid extras for the set,$1.2 million towards production related purchases(props and other equipment),and$0.9 towards security.Source:CBS Studios,Oxford EconomicsFig.3:Spending on goods and services in Hawaii,by industry$million2121+1414+1111+1010+99+88+55+4
30、4+22+1616+A+A$25.7 million$5.4$3.7$2.7$2.7$2.4$2.0$1.2$0.9$4.1$0.6Production rentalsStudio first-aid&medical exp.Vehicle rentalsStage rentalsSite rentalsEmployment servicesPurchasesSecurityHotel costsOtherPhoto still from NCIS:Hawaii Courtesy of CBS Studios.2022/23 Karen Neal.All Rights Reserved.11E
31、conomic impact of NCIS:Hawaii Season Two3.ECONOMIC IMPACTS3.1CHANNELS OF IMPACTThe impact of filming the second season of NCIS:Hawaii on the states economy is calculated using an economic impact assessment.This involves quantifying the productions economic contribution on a state level across three
32、channels of expenditure,where the total impact is the sum of the three channels.TOTALIMPACTEmployees(including of the suppliers)spend their wages in the wider economy,generating more GDP,jobs and tax revenues.Added together,these three efectsdirect,indirect,inducedcomprise the total economic impact
33、of the company or sector.INDIRECTIMPACTIt also spends money with suppliers who employ staf,generate GDP and pay taxes.They use other suppliers in turn.DIRECTIMPACTA company employs staf and generates GDP and tax for the authorities.INDUCEDIMPACTSource:Oxford Economics12Economic impact of NCIS:Hawaii
34、 Season Two2 While production spending with Hawaii based vendors totals approximately$25.7 million,these local vendors may spend some part of this with companies outside of Hawaii,resulting in an estimated impact of$20.2 million.3 Total percentages do not add to 100%due to rounding.3.2TOTAL IMPACTCo
35、mbining all channels of impact,we find that NCIS:Hawaii supported almost$104.7 million towards the states GDP during the production period.Approximately$53.7 million,or 51%,of this was generated by the production itself(direct).The local spending on goods and services supported another$20.2 million
36、along the supply chain(indirect),which represented 19%of the total.2 The payment of wages to Hawaii residents by the production studios and local vendors in the shows supply chain(induced)stimulated a$30.8 million contribution to GDP,or 29%(Fig.4).3$104.7mTotal contribution to Hawaiis GDP supported
37、by NCIS:Hawaii Season TwoFig.4:The total GDP and employment contribution supported by NCIS:Hawaii Season Two in Hawaii by channel of impactSource:Oxford EconomicsTotals may not sum due to rounding.DirectIndirectInduced$millionHeadcountJobs supported1,20002006004008001,0001,100260160710Contribution t
38、o GDP$104.7 million$30.8 million$20.2 million$53.7 million12008020604010013Economic impact of NCIS:Hawaii Season TwoFor NCIS:Hawaii,for every$1 million in direct GDP generated by the productions own activities,its expenditure supported a further$950,000 across Hawaii.4The production of the second se
39、ason of the show also had a significant impact on employment in the state.In 2022-23,NCIS:Hawaii supported over 1,100 full-time and part-time local workers across the state.The TV series production directly employed 710 full-time and part-time Hawaii workers,or 63%of the total 1,100 jobs for local r
40、esidents supported across the state.The local spending on goods and services supported another 160 local workers along the supply chain,or 14%of the total.A further 260 local workers,or 23%of the total,were supported by the spending of wages across the state by local production crews and by employee
41、s of the shows suppliers.For every 100 Hawaii residents directly employed by production,a further 59 jobs for local residents were 4 This GDP multiplier effect is calculated by dividing the total impact($104.7 million)by the direct impact($53.7 million)and subtracting 1.5 This employment multiplier
42、effect is calculated by dividing the total employment impact(1,134)by the direct employment impact(713)and subtracting 1.While the employment figures presented in this report are rounded,all calculations are based on the actual figures.6 Direct employment does not include nearly 2,000 Hawaii residen
43、t extras employed during production of the show.7 The contribution to GDP generated by a company or a project can be calculated as the sum of its surplus(profits)and employee compensation.This approach,known as the income approach,is consistent with the principles of national accounting.For the purp
44、oses of this study,we take a conservative approach to this calculation and focus on the employee compensation of local workers,excluding the profits associated with the production in our calculation of direct contribution to Hawaiis GDP.supported across the state through secondary effects.5According
45、 to CBS Studios,NCIS:Hawaii Season Two is estimated to have benefitted from$17.0 million in tax incentives.These incentives are estimated to have produced$6.2 million in GDP for every$1 million of tax incentives received by the production.The remainder of this section describes the three channels of
46、 impact in more detail.3.3DIRECT IMPACTDuring the production period,NCIS:Hawaii Season Two directly employed an estimated 710 full-time and part-time Hawaii workers across the state.6We estimate that the production of the second season of NCIS:Hawaii made a$53.7 million direct contribution to the st
47、ates GDP in 2022,which came from the payment of employee compensation to locally based staff.71,100Full-time and part-time jobs for local residents supported across Hawaii as a result of NCIS:Hawaii Season Two14Economic impact of NCIS:Hawaii Season Two3.4INDIRECT IMPACTThe productions positive contr
48、ibution to the states economy,however,extends past the contribution it makes directly through its own operations.This is related to the purchases of goods and services made from other firms in order to produce the show.This spending stimulates additional economic activity along the supply chain.This
49、 is referred to as the indirect impact.We estimate that the procurement associated with the second season of NCIS:Hawaii stimulated a$20.2 million contribution to the states GDP along the domestic supply chain.Almost 44%of this indirect impact was in real estate&rental,that includes companies such a
50、s vehicle and site rental service companies,where the shows supply chain stimulated a GDP contribution of$8.9 million(Fig.5).Approximately 16%of the indirect impact went towards other administrative and support services,which primarily included companies that provided security services and other sup
51、port services,like hiring extras for production,and waste management.13%of the impact was in the healthcare industry,primarily composed of testing laboratories and medical protective equipment suppliers.Fig.5:GDP contribution stimulated by the procurement of goods and services from local suppliers,b
52、y industrySource:Oxford EconomicsOtherReal estate and rentalAdministrative and support servicesHealthcareWholesale tradeAccommodation and food services$million8.93.32.61.10.83.6041026815Economic impact of NCIS:Hawaii Season TwoThe shows expenditure on inputs of goods and services from locally based
53、suppliers also stimulated 160 full-time and part-time jobs for local residents across Hawaii.3.5INDUCED IMPACTDuring the production period,local labor was paid$53.7 million in gross wages and salaries.In addition to this,the people whose jobs are stimulated by local spending on goods and services we
54、re also paid additional wages and salaries.$30.8 million toward Hawaiis GDP during the production period.Many of the business that benefited from the induced channel of impact were part of the real estate&rental,healthcare,and retail industries(Fig.6).We estimate the wage financed consumer spending
55、of local production crews and workers within the shows supply chain supported 260 full-time and part-time jobs for local residents across Hawaii in 202223.Production crews,and workers employed throughout the supply chain spend a proportion of their wages at retail,leisure,and other outlets across th
56、e state.This stimulates economic activity and employment at these firms,but also along their supply chains.This is referred to as the shows induced impact.We estimate the wage-financed spending of local production crews and workers at locally based suppliers stimulated Fig.6:GDP contribution stimula
57、ted by the payment of wages to locally based workers,by industrySource:Oxford EconomicsOtherReal estate and rentalHealthcareRetail tradeAccommodation and food servicesFinance and insurance$million9.25.13.52.22.18.8041026816Economic impact of NCIS:Hawaii Season Two4.WIDER IMPACTSThe filming and produ
58、ction of the second season of NCIS:Hawaii brought many benefits to the local economy outside of those quantified in this report.While the production of the TV series directly impacted employment and business activity for local vendors,additional benefits include wage-induced spending by non-resident
59、 cast and crew members,film induced tourism,investment in local production infrastructure,the development of talent,and unique opportunities for cultural exchange.TV productions typically bring non-resident workers to a region or a city.While these are not counted as part of the economic footprint o
60、f the show,it is important to acknowledge that their presence could support further economic impacts.For instance,non-resident workers may spend part of their compensation locally to visit local attractions or leisure outlets in their spare time.They may even receive visits from friends and relative
61、s while in the region,thereby supporting further economic activity.TV series also encourage tourism related activity by attracting fans and by promoting local attractions 8 Max Woolf,“Why Film Tourism Is in Vogue,”2023.9 University of Hawaii,“Developer selected for UH West Oahu film studio project t
62、hatll transform campus,”Feb 6,2024.and customs long after the show has completed production,and Hawaii is no exception.A 2023 study revealed Hawaii as the top US destination for film-induced tourism,driven by the Jurassic Park franchise.8 Visiting the actual sites that serve as a backdrop for many p
63、opular TV series or films allows fans to immerse themselves in these locations as they experience the scenery,food,and other local attractions,providing economic benefits to businesses in the area.While Hawaii is known to attract the film and TV industry for its unique beauty and culture,whether as
64、an actual or referenced backdrop,local policymakers have been facilitating the growth of the industry through investments and tax credits.The attraction of large-scale projects such as NCIS:Hawaii,helps to further develop the already growing film industry in the state.Local filmmakers,actors,and oth
65、er industry workers find themselves with opportunities to work alongside experienced professionals,while investment in the industry also encourages further advancement opportunities for local talent.An example of this investment lies in a recent announcement of the University of Hawaii(UH),which in
66、collaboration with the Island Film Group and other partners plans to build a state-of-the-art film studio.The studio will feature modern sound stages and other support facilities and be surrounded by a public-serving town square with multiple commercial and business spaces for studio employees and t
67、he UH West Oahu(UHWO)community.9 As local infrastructure that supports the TV and film industry is developed through similar investments,this not only leads to increased economic activity but also signals growth of the sector in a broader sense,attracting further productions to the region.The state
68、government and local organizations continue to support Hawaiis film industry through education and promotion initiatives as well.For example,the Hawaii Department of Business,Economic Development and Tourism has a Creative Industries Division that is providing an online animation course in conjuncti
69、on with former Pixar executives.The course focuses on visual storytelling and provides students with an opportunity to grow their 17Economic impact of NCIS:Hawaii Season Twoexisting portfolio.10 Ohina Labs is another local effort that supports Hawaii-based filmmakers through education and developmen
70、t while also facilitating the exhibition of their work.11 International and local film festivals also promote locally produced content with a wider audience.Film festivals such as the Hawaii International Film 10 Honolulu Civil Beat,“Hawaiis Local Film Industry Has Long Taken A Back Seat To Hollywoo
71、d.New Money Might Help,”May 21,2023.11 Check Ohina website for more information.12 Hawaii Tourism Authority,“Go Hawaii:Hawaiian culture and film,”n.d.13 TV insider,“NCIS:Hawaii Season 2 Begins Production:See the Cast at Blessing Ceremony,”June 28,2022.Festival,the Maui Film Festival,and the Made in
72、Hawaii Film Festival provide a platform for the exchange of both content and culture.12The production of NCIS:Hawaii was truly a local production.Aside from the influx of jobs and economic activity brought upon by the TV series and the various benefits for local workers,businesses,and the broader fi
73、lm industry,local customs were also incorporated onto the production set.Hawaiian culture was honored and a blessing ceremony was held on the first day of Season Two filming,attended by cast and crew members.13Photo still from NCIS:Hawaii Courtesy of CBS Studios 2022/23.All Rights Reserved.Photo sti
74、ll from NCIS:Hawaii Courtesy of CBS Studios.2022/23 Karen Neal.All Rights Reserved.19Economic impact of NCIS:Hawaii Season TwoThe impact of the filming of NCIS:Hawaii on Hawaiis economy is calculated using an economic impact assessment.This involves quantifying the productions economic contribution
75、to the state across three channels of expenditure.The channels of impact are:Direct impact relates to the employment and economic activity generated at the filming locations across Hawaii.Indirect impact captures the economic activity stimulated by the procurement of inputs of goods and services fro
76、m the locally based supply chain.Induced impact comprises the wider economic benefits that arise from the payment of wages by the television series,and the firms in its local supply chains,to staff who spend a proportion of this income in local retail,leisure,and other outlets.The total impact is th
77、e sum of the three channels.This enables us to build a picture of the series overall contribution to the country across two key metrics:The gross value-added contribution to Hawaiis GDP.14 Employment,measured on a headcount basis.The results are presented on a gross basis,ignoring any displacement o
78、f activity from other firms or activities.The results do not consider what the resources currently used by the shows production,or stimulated by its expenditure,could alternatively produce in their second most productive usage.Additionally,the results also exclude economic activity generated outside
79、 Hawaii,employment of Hawaii nonresidents,and spending with suppliers located outside the state.Data on the direct impact of NCIS:Hawaiiincluding the shows contribution to GDP and jobs createdwere provided directly by CBS Studios.Direct GDP contribution in the state is taken to be equal to local emp
80、loyee compensation.Indirect and induced impacts were calculated using the IMPLAN economic impact software.IMPLAN is an industry-standard tool that collates government economic data from a variety of sources and streamlines economic impact calculations across different geographies in the United State
81、s.While the state of Hawaii has published a standard input-output model to reflect inter-industry spending across the states economy as of 2017,we use IMPLAN to ensure analyses are consistent across markets.IMPLAN allows for adjustable assumptions of supply-chain connections and leakages from survey
82、 input data and improved accuracy of assumptions.IMPLAN is widely used and recognized by government organizations,non-profits,economic development organizations,workforce planners,education institutions,and consultants across the US and Canada.To estimate the indirect impact,we used vendor-level inf
83、ormation on the amount spent and type of goods and services purchased from businesses based in Hawaii over the course of the shows production.Induced impact,takes the wages paid to workers,as provided by CBS Studios,and then allocates those to the sectors where they would have spent those wages in l
84、ine with the proportions in the regional input-output matrices constructed by IMPLAN.We then used those figures to show how many dollars of GDP the shows production supported in Hawaiis economy for every$1 of direct GDP contribution,and how many jobs for local residents were stimulated across the st
85、ate for each 100 Hawaii residents directly employed by production.14 Where GDP is the main indicator of economic activity in Hawaii.It is used to measure the rate of growth or decline of the economy,and when it enters a recession.APPENDIX:METHODOLOGY20Economic impact of NCIS:Hawaii Season TwoOxford
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91、tional organizations,including leading multinational companies and financial institutions;key government bodies and trade associations;and top universities,consultancies,and think tanks.April 2024All data shown in tables and charts are Oxford Economics own data,except where otherwise stated and cite
92、d in footnotes,and are copyright Oxford Economics Ltd.The modeling and results presented here are based on information provided by third parties,upon which Oxford Economics has relied in producing its report and forecasts in good faith.Any subsequent revision or update of those data will affect the
93、assessments and projections shown.To discuss the report further please contact:Alice Gambarin Arushi Pasricha Fabian Juarez Oxford Economics 5 Hanover Sq,8th Floor New York,NY 10004Tel:+1 646-786-1879ABOUT OXFORD ECONOMICSPhoto still from NCIS:Hawaii Courtesy of CBS Studios 2022/23 Karen Neal.All Rights Reserved.Global headquartersOxford Economics Ltd Abbey House 121 St Aldates Oxford,OX1 1HBUKTel:+44(0)1865 268900London4 MillbankLondon,SW1P 3JAUKTel:+44(0)203 910 8000FrankfurtMarienstr.1560329 Frankfurt am MainGermany