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1、Summer/Autumn 2024 Wave 19Monitoring Sentiment for Intra-European TravelContentsTravel IntentionsPage 08Planning DetailsPage 27Travel ConcernsPage 37MethodologyPage 41Highlights&RecommendationsPage 03Research highlightsWAVE 19 This report monitors sentiment and short-term plans for domestic and intr

2、a-European travel and is the 19th wave of a market research project which began in September 2020.The findings are drawn from data collected in May and early June 2024 from individuals across 10 key European markets for the June-November 2024 travel period.TRAVEL INTENTIONSEuropean tourism is set to

3、 reach new heights,with 76%of Europeans planning to travel between June and November 2024,up by 6%over last year.Leisure is the key motivation for 70%,while 14%will travel to visit friends/relatives,and 8%plan a business trip.Travel will peak with the heat of the summer-45%of respondents intend to t

4、ravel in June and July(+6%compared to last year),and an additional 39%will do so during August and September.Visiting another European country remains the most popular choice for 58%of travellers,while 28%will travel domestically.As in previous summers,Sun&Beach trips have the lead(19%),followed by

5、Culture&Heritage(17%)and Nature&Outdoors(14%).Europeans most desired travel experiences include admiring natural landscapes,savouring local gastronomy and indulging in local cultures.TRIP PLANNINGNearly equal shares of travellers plan to take a single trip(36%)and two trips(33%)in the upcoming month

6、s,with the former increasing by 6%compared to last year,possibly due to economic concerns.A larger share of Europeans(56%)have already booked their upcoming trip,gearing up towards travelling high season.54%of Europeans will fly to their next destination,up by 5%over a year ago.Travel by train remai

7、ns stable at 11%.As for accommodation,hotels remain Europeans first choice(53%,+3%compared to last year),followed by short-term rentals(17%).Research highlightsTRIP PLANNINGTaking advantage of the Grandes Vacances,half of travellers are planning trips that extend for at least one week.This trend is

8、particularly prominent among Europeans aged 45 and above,who show a notable preference(52%)for extended vacations lasting beyond seven days.Despite price inflation,Europeans travel budgets and intended length of stay for the coming months remain unchanged.Europeans aged 25-34 are the most likely to

9、splurge on their upcoming trip,with 46%planning on spending over 1,500 euros per trip.TRAVEL CONCERNSIn times of geopolitical tension,climate crisis,and high travel costs,safety(16%),pleasant weather(13%),and bargains(11%)are Europeans leading criteria for choosing a destination in the coming six mo

10、nths.Consequently,price inflation(21%)and personal finances(16%)are travellers leading concerns,followed by geo-political tensions resulting from the war in Ukraine(11%)and the Middle East(10%).Additionally,some Europeans have reported changing their travel habits due to the evolving climate.A third

11、 of them now shared to be avoiding destinations where temperatures might reach extreme levels,opting instead for locations with more stable weather conditions.Travellers above the age of 55 are particularly determined to avoid the heat.WAVE 19 Recommendations for Recommendations for destinationsdest

12、inations As European travel demand peaks,a growing number of destinations are called upon to prevent overtourism,by implementing visitors management tools.These include limiting further expansion of tourism infrastructure,capping visitor numbers,applying visitors taxes,and directing tourism developm

13、ent to second tier destinations.Europeans growing concern about extreme temperatures is a prime opportunity for Coast&Sea getaways,which could market themselves as a pleasant and less crowded alternative to hot and jam-packed Sun&Beach destinations.Europeans demand for air travel soars especially fo

14、r Culture&Heritage(61%)and Sun&Beach(59%)trips.To encourage these travellers to take a train,destinations should act to make train travel more affordable,enhance the supply of direct trains between key demand areas and popular destinations,and offer rewards to travellers who choose to travel by trai

15、n.To aid travellers with an aversion to extreme weather,destinations should mitigate the impact of such events by establishing cooling areas in tourist spots,increasing the availability of shaded areas,and investing in heat-resilient infrastructure(e.g.,heat-reflective pavements).WAVE 19 Recommendat

16、ions for Recommendations for businessesbusinesses 29%of Europeans plan to immerse themselves in the local lifestyle or learn new things about their next destinations.To meet this interest,local businesses could provide walking tours,culinary experiences,workshops,and visits to local homesactivities

17、that would allow visitors to get an insiders perspective while promoting cross-cultural understanding and more respectful behaviours.To attract couples who prefer staying in hotels,these establishments could offer romantic packages,create activities specifically for couples,and emphasise privacy and

18、 intimacy.38%of Cruise travellers and 32%of Sun&Beach travellers have already fully booked their trip,and travel agencies targeting these travellers should market well in advance.In contrast,33%of Europeans planning a City Break and 32%of those taking a Culture&Heritage trip have not yet booked,and

19、campaigns for these segments could be launched at a later stage.Responding to Europeans economic concerns and the interest in destinations with lower costs of living,businesses in more affordable destinations should highlight both their attractive pricing and the overall low cost of travelling in th

20、eir region.This is especially important when targeting households of average or below-average income.WAVE 19 Reading the dataReading the dataData collection periodsAnalysed samplesTotal respondents:5,955Respondents most likely to travel in the next six months:4,508Respondents planning to travel inte

21、rnationally within Europe(not necessarily in the next six months):4,560WAVE 19Wave 151-7 March 2023Wave 16 8 May-4 June 2023Wave 182-17 April 2024Wave 1925 May-7 June 2024Significant changesChanges are assessed with a 2.5%thresholdfor significance and marked with the following symbols:Travel timings

22、 for Wave 19 The following time periods should be used as a reference when interpreting the desired travel periodIn 1-2 months:June-July 2024In 3-4 months:August-September 2024In 5-6 monthsOctober-November 2024Increase Decrease All data and insights refer to domestic and intra-European travel unless

23、 otherwise stated.Travel intentions0176%of Europeans are eager to travel 76%of Europeans are eager to travel in the next six months,up 6%in a yearin the next six months,up 6%in a year72.3%69.4%67.6%75.4%75.7%11.3%10.8%12.8%9.9%9.3%16.5%19.8%19.6%14.7%15.0%March 23surveyMay 23surveySept 23surveyApril

24、 24surveyMay 24surveyLikely/Very LikelyNeutralUnlikely/Very Unlikely*Statistically significant difference vs a year ago(May 2023)Top three markets most likely to travel in the next six monthsSPAINSPAIN81%81%ITALYITALY81%81%UKUK80%80%No.of respondents:5,955Q8.Do you plan to take an overnight trip dom

25、estically or within Europe in the next six months,either for personal or professional purposes?6%*Intention to travel in the next six months6%*5%*10%*10%*Travel sentiment is stronger among Europeans over the age of 35,Travel sentiment is stronger among Europeans over the age of 35,with an increase o

26、f 9%over a year agowith an increase of 9%over a year agoIntention to travel in the next six months by age group22.7%18.9%11.3%13.2%12.0%12.0%9.8%9.1%9.4%7.8%65.4%71.3%79.6%77.4%80.1%18-2425-3435-4445-5455Very unlikely/unlikelyNeutralLikely/very likelyQ8.Do you plan to take an overnight trip domestic

27、ally or within Europe in the next sixmonths,either for personal or professional purposes?*Statistically significant difference vs a year ago(May 2023)No.of respondents:5,9553%*8%*7%*11%*45%of Europeans are planning to travel between June45%of Europeans are planning to travel between June-July,July,w

28、ith more than half(58%)opting to visit other countries within Europewith more than half(58%)opting to visit other countries within EuropeWhen will Europeans travel next?Where will Europeans travel within the next 6 months?Q12.Where do you plan to travel in the next 6 months?30%38%38%34%45%40%39%32%4

29、4%39%23%15%20%17%12%7%8%9%5%5%March 23surveyMay 23surveySept 23surveyApril 24surveyMay 24syrveyIn 1-2 monthsIn 3-4 monthsIn 5-6 monthsDo not know yetJune-JulyAugust-SeptemberOctober-November27%26%26%28%28%30%30%32%32%31%28%29%28%29%27%11%12%10%10%11%4%4%4%3%4%March 23surveyMay 23surveySept 23surveyA

30、pril 24surveyMay 24surveyWithin my countryTo a neighbouring countryTo a non-neighbouring European countryTo destinations outside EuropeDo not know yet58,3%Intend to travelwithin EuropeNo.of respondents:4,508Q11.When are you most likely to go on your next trip either in your country or within Europe?

31、6%*3%*3%*Statistically significant difference vs a year ago(May 2023)84%European regions favoured for travel in the summer57%16%11%5%8%47%16%15%8%10%46%18%13%6%6%Southern/Mediterranean EuropeWestern EuropeNorthern EuropeCentral EuropeEastern EuropeSummer 2022Summer 2023Summer 2024No.of respondents:4

32、,56010%4%3%Statistically significant difference vs the previous year4%Definitions of the regions can be seen in the MethodologyPreferred countries for the next Preferred countries for the next intraintra-European tripEuropean trip Horizon June November 24Spain7,8%Italy7,6%France7,0%Greece5,9%Germany

33、4,6%Croatia4,3%Portugal4,2%Austria4,2%Belgium3,4%United Kingdom3,4%TOP 10 COUNTRIESNo.of respondents:4,560*Please use this map as a reference onlyQ13.To which country(ies)do you plan to travel next?Q1.Which European countries have you visited in the past three years(2022-2023-24)?Q13.To which countr

34、y(ies)do you plan to travel next?NOTE:The sample includes respondents with past experience or future intentions to visit the destinations.It excludes domestic travellers.Total No.of cases:7,487 22%18%17%17%16%15%14%13%11%8%60%63%67%61%62%71%58%71%62%71%19%19%15%22%22%14%28%16%27%21%SpainAustriaFranc

35、eItalyCroatiaGermanyGreeceBelgiumPortugalUKRepeat visitorsVisited in the past but not nowNew visitorsSpain and Austria lead in visitor loyalty,Spain and Austria lead in visitor loyalty,Greece and Portugal draw in fresh enthusiastsGreece and Portugal draw in fresh enthusiastsPast and future visitors

36、per destination (Top 10 most popular destinations)70%of Europeans plan leisure 70%of Europeans plan leisure trips for the next 6 months trips for the next 6 months Interest in travelling for an event remains similar to a year ago,despite the upcoming Olympic Games,the EURO 2024 games and the Taylor

37、Swift Eras Tour in Europe69.1%67.6%69.1%73.8%70.2%14.8%13.7%14.6%11.9%13.6%7.6%8.7%7.8%6.0%8.4%8.1%9.6%7.8%8.1%7.3%March 23syrveyMay 23surveySept 23surveyApril 24surveyMay 24surveyOtherFor an event(sports,festival,etc.)For businessTo visit friends/relativesFor leisureTop 3 markets to take a leisure

38、tripSPAINSPAIN80%80%ITALYITALY77%77%FRANCEFRANCE74%74%Q10.For what reason are you most likely to travel within Europe next?No.of respondents:4,508Results for business trip per country are indicative due to small sample bases*Statistically significant difference vs a year ago(May 2023)Top 3 markets t

39、o take a business tripNETHERLANDSNETHERLANDS16%16%BELGIUMBELGIUM10%10%SWITZERLANDSWITZERLAND10%10%10%*9%*Purpose of travelSun&Beach trips are the Sun&Beach trips are the undisputed king of summer travelundisputed king of summer travelEuropeans preference for enjoying nature,gastronomy and culture re

40、mains stable compared to summer 2023Q17.What type of leisure trip within Europe are you most likely to undertake next?Q7.Which of the following travel experiences will you look for during your next trip to Europe?No.of respondents:4,50817.8%16.7%15.2%13.9%13.3%8.1%4.7%4.0%3.3%2.7%Enjoy natural lands

41、capesGastronomic experiencesDive into local cultureSightseeingLearn about history and cultureActive experiencesSPA&WellnessAcquire new skillsPartake in a live music eventA spiritual experiencePREFERRED EXPERIENCES IN THE NEXT 6 MONTHSPREFERRED EXPERIENCES IN THE NEXT 6 MONTHSPreferred type of leisur

42、e trip in the next six monthsPopular types of trips and experiencesPopular types of trips and experiencesSun&BeachCulture&HeritageNature&OutdoorsCity BreakAGE GROUPS MOST INTERESTED IN THIS TYPE OF TRIPMOST COMMON LENGTH OF STAY&BUDGETTOP EXPERIENCESTO TRY TOP DESTINATIONS38%5521%25-3429%5520%25-34&

43、35-4427%5521%35-4437%5522%45-5434%7-9 nights43%4-6 nights38%4-6 nights41%4-6 nights24%500-1000 30%500-1000 33%500-1000 25%500-1000 22%Learn about history 17%Dive into local culture 16%Sightseeing14%Gastronomic experience26%Enjoy natural landscapes16%Gastronomic experiences15%Dive into local culture1

44、1%Learn about history20%Sightseeing17%Gastronomic experiences16%Dive into local culture16%Enjoy natural landscapes18%Enjoy natural landscapes 18%Gastronomic experiences 15%Dive into local culture13%Sightseeing 27%4-6 nights22%7-9 nights26%7-9 nights28%up to 3 nights24%1001-1500 20%1001-1500 21%1001-

45、1500 19%up to 500Analysis of preferred types of leisure trip by age,length of stay,budget,types of experiences and preferred destinationsNo.of respondents:4,5088%France 7%Italy 6%Austria5%Spain10%France6%Italy6%Austria6%Germany10%Italy8%France7%Germany6%UK17%Spain11%Greece9%Italy6%FranceAustrians tr

46、avel plansAustrians travel plansTravel horizon:June 2024-November 2024*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)45%66%19%15%35%20%May 23May 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully boo

47、kedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET23%35%31%10%Up to 3 4-6 7-12More than1215%22%17%28%18%50

48、0501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSTOP EUROPEAN DESTINATIONSATTRACTING NEW AND REPEAT VISITORS*Plan to visitHave visited beforeItaly 10%10%Croatia 7%9%Germany 6%7%Greece 5%3%Belgium 4%3%35%29%23%13%19%*39%June-July 2432%August-September 2411%October-November 24

49、18%Sun&Beach15%Nature&Outdoors14%Coast&SeaNumber of nightsTotal budget per person 32%30%15%With familyWith partnerSolo10%*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)20%*15%5%11%10%13%*8%*12%36%24%21%10%15%11%15%*Statisticall

50、y significant difference vs a year ago(May 2023)12%7%8%6%5%15%12%5%5%Belgians travel plansBelgians travel plansTravel horizon:June 2024-November 2024*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)79%70%10%10%11%20%May 23May 24L

51、ikely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LE

52、NGTH OF STAY AND BUDGET16%31%40%13%Up to 3 4-6 7-12More than1219%23%19%22%17%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSTOP EUROPEAN DESTINATIONSATTRACTING NEW AND REPEAT VISITORS*Plan to visitHave visited beforeFrance 13%8%Spain 8%5%Italy 7%4%Austria 5%3%Netherlands

53、 5%5%32%29%21%18%6%*38%June-July 2436%August-September 2415%October-November 2418%Sun&Beach16%Culture&Heritage15%Nature&OutdoorNumber of nightsTotal budget per person 31%28%12%With partnerWith familySolo*Based on total sample,without reference to domestic trips4%No.of respondents:500(total sample of

54、 respondents per country)9%*9%5%3%*5%*32%27%21%15%4%5%5%8%3%3%*Statistically significant difference vs a year ago(May 2023)3%6%7%5%4%7%Britons travel plansBritons travel plansTravel horizon:June 2024-November 2024*Based on total sample,without reference to domestic tripsNo.of respondents:500(total s

55、ample of respondents per country)75%79%9%9%16%12%May 23May 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?WITHIN MY COUNTRYOUTSIDE

56、 EUROPEANOTHER EUROPEAN COUNTRYINTENDED LENGTH OF STAY AND BUDGET20%31%38%11%Up to 3 4-6 7-12More than1217%29%22%22%10%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSTOP EUROPEAN DESTINATIONSATTRACTING NEW AND REPEAT VISITORS*Plan to visitHave visited beforeSpain 14%15%F

57、rance 11%9%Italy 9%6%Greece 8%7%Germany 6%6%35%13%33%19%5%*36%June-July 2437%August-September 2416%October-November 2429%Sun&Beach19%City Break11%Nature&OutdoorNumber of nightsTotal budget per person 36%36%13%With partnerWith familySolo3%*Based on total sample,without reference to domestic tripsNo.o

58、f respondents:750(total sample of respondents per country)4%*4%10%8%*3%5%*55%28%13%4%4%3%*Statistically significant difference vs a year ago(May 2023)3%4%Dutch Dutch travel planstravel plansTravel horizon:June 2024-November 2024*Based on total sample,without reference to domestic tripsNo.of responde

59、nts:500(total sample of respondents per country)73%77%9%8%17%14%May;23May 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOUR

60、ING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET17%29%37%18%Up to 3 4-6 7-12More than1213%30%17%22%19%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSTOP EUROPEAN DESTINATIONSATTRACTING NEW AND REPEAT VISITORS*Plan to vi

61、sitHave visited beforeBelgium 8%7%France 8%6%Spain 7%5%Germany 7%7%Italy 7%5%37%24%20%19%6%*41%June-July 2438%August-September 2412%October-November 2419%Nature&Outdoors18%City Break16%Sun&BeachNumber of nightsTotal budget per person 36%25%14%With partnerWith familySolo*Based on total sample,without

62、 reference to domestic tripsNo.of respondents:500(total sample of respondents per country)4%*3%6%3%4%*8%*8%22%39%20%14%*Statistically significant difference vs a year ago(May 2023)3%8%3%9%9%3%French French travel planstravel plansTravel horizon:June 2024-November 2024*Based on total sample,without r

63、eference to domestic tripsNo.of respondents:500(total sample of respondents per country)80%77%6%7%14%16%May 23May 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESS

64、POPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET11%36%42%10%Up to 3 4-6 7-12More than1216%25%17%27%15%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSTOP EUROPEAN DESTINATIONSATTRA

65、CTING NEW AND REPEAT VISITORS*Plan to visitHave visited beforeItaly 10%7%Greece 9%5%Spain 8%8%Croatia 6%4%Portugal 6%5%23%26%28%23%30%June-July 2442%August-September 2417%October-November 2424%Culture&Heritage21%Sun&Beach15%Nature&OutdoorsNumber of nightsTotal budget per person 38%37%12%With partner

66、With familySolo4%*Based on total sample,without reference to domestic trips6%No.of respondents:750(total sample of respondents per country)3%3%33%15%35%14%3%*Statistically significant difference vs a year ago(May 2023)4%4%3%GermansGermans travel planstravel plansTravel horizon:June 2024-November 202

67、4*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)62%76%14%10%24%14%May 23May 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but

68、trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET14%28%40%17%Up to 3 4-6 7-12More than1215%25%19%28%14%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF

69、TRIPSTOP EUROPEAN DESTINATIONSATTRACTING NEW AND REPEAT VISITORS*Plan to visitHave visited beforeSpain 8%7%Austria 8%9%Italy 7%7%France 6%9%Trkiye 5%5%31%30%23%16%46%June-July 2433%August-September 2416%October-November 2420%Sun&Beach17%Coast&Sea16%Nature&OutdoorsNumber of nightsTotal budget per per

70、son 36%29%13%With familyWith partnerSolo7%*Based on total sample,without reference to domestic tripsNo.of respondents:750(total sample of respondents per country)10%4%*5%9%*4%29%23%28%13%5%5%4%*Statistically significant difference vs a year ago(May 2023)3%3%4%6%4%3%4%14%*Italians travel plansItalian

71、s travel plansTravel horizon:June 2024-November 2024*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)72%81%12%8%17%11%May 23May 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially b

72、ookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET16%43%32%8%Up to 3 4-6 7-12More than1216%31%24%19%10%500501-1.0001.001-1.50

73、01.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSTOP EUROPEAN DESTINATIONSATTRACTING NEW AND REPEAT VISITORS*Plan to visitHave visited beforeSpain 12%9%France 10%9%Greece 6%6%UK 6%5%Portugal 5%3%26%18%34%22%4%*44%June-July 2437%August-September 2410%October-November 2435%Culture&Heritage14%Sun&

74、Beach13%Coast&SeaNumber of nightsTotal budget per person 39%34%7%With partnerWith familySolo5%*Based on total sample,without reference to domestic tripsNo.of respondents:750(total sample of respondents per country)6%9%*4%7%9%*5%24%28%37%7%5%3%*Statistically significant difference vs a year ago(May 2

75、023)3%4%7%5%6%6%Poles travel plansPoles travel plansTravel horizon:June 2024-November 2024*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)74%77%8%6%18%17%May 23May 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TR

76、AVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET12%35%43%10%Up to 3 4-6 7-12More than1

77、213%24%18%28%17%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSTOP EUROPEAN DESTINATIONSATTRACTING NEW AND REPEAT VISITORS*Plan to visitHave visited beforeCroatia 7%6%Germany 6%6%Italy 6%5%Greece 5%4%Spain 5%4%22%24%37%17%3%*44%June-July 2432%August-September 2411%Octobe

78、r-November 2418%Culture&Heritage15%Coast&Sea15%City BreakNumber of nightsTotal budget per person 37%27%11%With familyWith partnerSolo*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)3%*6%3%*23%32%31%9%7%6%*Statistically significa

79、nt difference vs a year ago(May 2023)3%5%5%7%4%Spaniards travel plansSpaniards travel plansTravel horizon:June 2024-November 2024*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)71%81%8%7%21%11%May 23May 24Likely/Very LikelyNeutr

80、alUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGE

81、T14%49%32%5%Up to 3 4-6 7-12More than1218%28%21%24%10%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSTOP EUROPEAN DESTINATIONSATTRACTING NEW AND REPEAT VISITORS*Plan to visitHave visited beforeItaly 15%13%France 13%20%Portugal 8%13%Germany7%10%UK6%5%22%19%42%17%4%*38%Jun

82、e-July 2443%August-September 2412%October-November 2430%City Break21%Culture&Heritage15%Sun&BeachNumber of nightsTotal budget per person 42%40%6%With familyWith partnerSolo12%*Based on total sample,without reference to domestic trips3%No.of respondents:500(total sample of respondents per country)10%

83、*10%7%5%*4%*5%34%17%41%6%3%10%5%*Statistically significant difference vs a year ago(May 2023)4%4%5%7%5%5%5%Swiss Swiss travel planstravel plansTravel horizon:June 2024-November 2024*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country

84、)56%67%13%15%30%18%May 23May 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON

85、-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET20%29%34%17%Up to 3 4-6 7-12More than1212%15%19%27%25%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSTOP EUROPEAN DESTINATIONSATTRACTING NEW AND REPEAT VISITORS*Plan to visitHave visited beforeAustria 8%6%Italy 7%7%G

86、ermany 6%7%France 6%7%Spain 5%4%30%33%23%14%42%June-July 2433%August-September 2416%October-November 2415%Sun&Beach13%Nature&Outdoors13%Wellness&RelaxationNumber of nightsTotal budget per person 30%28%18%With familyWith partnerSolo3%*Based on total sample,without reference to domestic tripsNo.of res

87、pondents:455(total sample of respondents per country)11%*12%8%*8%9%*5%5%33%28%17%13%5%3%5%7%*Statistically significant difference vs a year ago(May 2023)6%5%10%7%3%Planning the details 0236%30%34%33%33%38%24%26%20%7%11%8%2024202320221 trip2 trips3+tripsOtherMore travellers(+6%)plan to travel only on

88、ce More travellers(+6%)plan to travel only once-possibly due to economic concerns possibly due to economic concerns Number of intended trips within Europe in the next six months*Statistically significant difference vs a year ago(May 2023)No.of respondents:4,508Q9.How many trips do you plan to take i

89、n the next 6 months,within Europe?6%*36%of Europeans concerned by the economic situation are planning a single trip,vs.only 6%of those planning 3 trips or more.Most Europeans will travel with their family or Most Europeans will travel with their family or partner;those travelling solo are most likel

90、y to partner;those travelling solo are most likely to take 3 trips or more(+6%)take 3 trips or more(+6%)Number of intended trips within Europe by preferred travel companion*Statistically significant difference vs a year ago(May 2023)No.of respondents:4,50839.7%38.8%32.8%31.4%33.9%36.0%37.0%22.5%20.3

91、%18.9%20.4%36.2%4.4%4.0%7.1%6.8%With my familyWith my partnerWith friendsBy myselfDo not know yet3+trips2 trips1 trip36%of travellers36%of travellers12%of travellers11%of travellersQ9.How many trips do you plan to take in the next 6 months,within Europe?5%*4%*9%*12%6%*6%6%*56%of Europeans have alrea

92、dy booked their next trip,56%of Europeans have already booked their next trip,preparing for the upcoming high seasonpreparing for the upcoming high seasonQ23.Please select a response which best describes the planning for your next tripNo.of respondents:4,508Planning status for the next trip28.5%29.7

93、%21.9%30.1%33.0%10.5%13.1%10.8%9.9%9.7%12.5%13.5%12.5%12.4%13.4%32.5%28.9%37.1%34.5%30.7%16.1%14.7%17.7%13.0%13.2%March 23surveyMay 23surveySept 23surveyApril 24surveyMay 24surveyI have not yet chosen where I will travel next I have chosen where I want to go but not yet booked/arranged my tripI have

94、 booked/arranged the accommodation for my next tripI have booked/arranged the transportation for my next tripI have booked/arranged all travel and accommodation components for my next trip52%52%56%31Early vs late bookers:38%of cruise travellers and 32%of Sun&Beach travellers have already fully booke

95、d their trip,while 33%of Europeans planning a City Break and 32%of those taking a Culture&Heritage trip have not yet booked.45%56%*Statistically significant difference vs a year ago(May 2023)3%*3%Despite high prices,Europeans travel budgets and length of stay remain Despite high prices,Europeans tra

96、vel budgets and length of stay remain unchanged for the coming monthsunchanged for the coming monthsIntended length of stay)Total planned budget per person14%36%39%12%14%26%19%27%14%15%36%38%12%14%26%20%25%14%Up to 3 nights4-6 nights7-12 nightsOver 12 nightsUp to 500 501-1,000 1,001-1,500 1,501-2,50

97、0 Over 2,500 May 23 surveyMay 24 surveyQ18.What would be the length of your next overnight trip?Q19.How much do you intend to spend on your next overnight trip(per person,including accommodation,transportation and travel activities)?No.of respondents:4,508Budget allocation by Budget allocation by le

98、ngth of trip length of trip The budget is per person per trip,including accommodation,transportation and travel activities62%of travellers planning yachting trips and 55%planning cruise trips are considering a budget of over 1,500 euros.No.of respondents:4,508Q18.What would be the length of your nex

99、t overnight trip?Q19.How much do you intend to spend on your next overnight trip(per person,including accommodation,transportation and travel activities)?3 nights4-6 nights7-12 nights 54Over 12 nights7-12 nights4-6 nightsUp to 3 nights23.0%13.3%14.6%13.5%12.3%27.2%24.7%24.1%28.1%26.6%15.7%15.8%21.8%

100、21.1%24.0%22.0%27.8%25.1%23.7%24.8%12.0%18.4%14.4%13.7%12.3%18-2425-3435-4445-54 54Over 2,500 euros1,501-2,500 euros1,001-1,500 euros501-1,000 eurosUp to 500 eurosNo.of respondents:4,50853%37%37%40%46%34%Q18.What would be the length of your next overnight trip?Q19.How much do you intend to spend on

101、your next overnight trip(per person,including accommodation,transportation and travel activities)?52%Over half of Europeans will fly to their Over half of Europeans will fly to their next travel destination(+5%)next travel destination(+5%)Preferred modes of transport for intra-European travel50.2%48

102、.3%50.3%55.1%53.5%30.5%30.1%28.6%28.2%27.9%10.2%10.9%12.1%9.6%10.6%4.0%5.1%4.4%3.4%3.8%4.2%5.0%3.9%3.2%3.6%March 23surveyMay 23surveySept 23surveyApril 24surveyMay 24surveyBy ship or ferryBy busBy trainBy carBy airQ14.Which of the following modes of transport would you most consider using during you

103、r next trip within Europe?Statistically significant difference vs a year ago(May 2023)No.of respondents:4,5085%*GERMANYGERMANY40%40%BELGIUMBELGIUM38%38%AUSTRIAAUSTRIA35%35%UKUK73%73%SPAINSPAIN68%68%ITALYITALY62%62%Top driving marketsTop marketsto take a planeHotels are favoured by Europeans as their

104、 top Hotels are favoured by Europeans as their top choice for accommodation,showing a 3%rise choice for accommodation,showing a 3%rise compared to last yearcompared to last year28.4%30.0%27.9%26.2%27.8%24.1%25.5%25.0%23.3%24.1%17.2%17.0%15.4%17.2%15.3%9.9%8.9%11.1%10.3%10.8%8.6%7.7%8.6%9.4%8.9%4.7%4

105、.2%6.1%5.9%5.7%5.5%5.1%4.6%6.4%5.9%1.5%1.6%1.3%1.3%1.5%Hotel chain or resortIndependent hotel/resortShort-term rental via online platformFriends and/or familyOther paid serviced accommodationHostel/motelCamping/caravanOther53%March23 surveyMay 23 surveySept23 surveyApril 24 surveyMay 24 surveyPrefer

106、red type of accommodationQ15.Which of the following types of accommodation would you most consider staying at during your next trip within Europe?No.of respondents:4,5083%*The leading audience for short-term rentals are families(37%),while the leading audience for hotels are couples(39%).*Statistica

107、lly significant difference vs a year ago(May 2023)Search engines and travel websites are the leading Search engines and travel websites are the leading digital touchpoint for European travellersdigital touchpoint for European travellersQ20.Which digital tools have you used(or will use)to plan your t

108、rip within Europe in the next 6 months?No.of respondents:4,508TravelwebsitesOnlinemapsOnline search engines12%9%20%15%22%SocialMediaDestination/Service website6%5%3%VideosInfluencers/blogsGenerative AI platformsAI for itinerary planningPreferred digital tools for planning next trip3%AI early adopter

109、s:42%of travellers using AI apps for itinerary planning,and 35%of those employing Generative AI platforms for travel purposes are young Millennials,aged 25-34.Travel concerns 03Pleasant weather and stable temperatures are key destination choice Pleasant weather and stable temperatures are key destin

110、ation choice factors for 21%of travellers,while safety continues to play a vital rolefactors for 21%of travellers,while safety continues to play a vital roleEuropeans top criteria in choosing a travel destination16.1%12.9%11.4%8.8%8.2%7.6%7.5%7.3%6.9%6.4%The destination issafe to visitPleasant weath

111、erconditionsBargains andattractive dealsFriendly andwelcoming localsStable weatherconditionsDestinationswith lower costof livingInfrastructure fortravellers withdiverse needs anddisabilitiesThe destination isnot crowdedPreserved naturaland cultural heritageDirect transportroutesQ6.What criteria will

112、 play the most important role in choosing your next holiday destination?*This question was changed from W18 onwardsNo.of respondents:5,955Of those looking for bargains and deals,45%have below-average income,while only 17%have above-average income.16.1%16.1%Economic situation and personal finances11.

113、4%11.4%The ongoing conflict between Russia and Ukraine10.2%10.2%Potential impacts on travel safety due to tensions in the Middle East10.1%10.1%Extreme weather events9.7%9.7%Disruptions in transport options due to strikes,under-staffing,etc.What do European travellers What do European travellers worr

114、y about?worry about?Price inflation and personal finances remain the leading concerns for 37%of travellers,followed by geo-political tensions20.8%20.8%Rise in the overall cost of my trip due to inflation9.39.3%Too many visitors at the destinations I want to visit6 6.4%.4%Booking and cancellation pol

115、icies(refunds,etc.)5.2%5.2%The environmental footprint of my travelNo.of respondents:5,955Q5.What currently concerns you the most about travelling within Europe?3%Europeans are adjusting their travel habits Europeans are adjusting their travel habits according to climate changeaccording to climate c

116、hange17.3%16.4%15.6%10.6%8.5%7.3%Avoid extreme temperaturesChoose destinations with morestable weatherMonitor weather forecasts beforefinalising plansOpt for activities not reliant onweatherChange in holiday monthsLook for activities with weatherguarantee24%76%Have not changed any habitsHave adopted

117、 at least one changeEuropeans who changed their behaviours due to climate changeMost popular changes of habits due to climate changeQ24.How has the changing climate(heavy rains,heatwaves,wildfires,lack of snow,etc.)have been influencing your travel habits?No.of respondents:5,85932%of travellers avoi

118、ding destinations with extreme temperatures are over the age of 55,compared to only 11%of those aged 18-24.One in three travellers will refrain from extreme weather events,either by avoiding destinations where temperatures could soar to extremes or by choosing a destination with stabler weather34%Me

119、thodologyMethodologyMethodology The report is the result of online market research of Europeans who took at least two overnight trips during the last three years(2021-2023/24)Distribution/data collection period:Wave 15:1-7 March 2023;sample=6,000/Wave 16:8 May-4 June 2023;sample=6,002/Wave 17:11-26

120、September 2023;sample=5,993/Wave 18:2-17 April 2024;sample=5,859/Wave 19:25 May-7 June 2024;sample=5,955 Countries:Germany,United Kingdom,France,Netherlands,Italy,Belgium,Switzerland,Spain,Poland and Austria Languages:English,French,German,Italian,Spanish,Polish and Dutch Research themes examined:tr

121、avel personas(one question),travel concerns and impact of external shocks on travel(eight questions),and travel intentions,preferences and trip planning(fourteen questions)46%of the Wave 19survey respondents are male,and 54%are female.Sample size and age groups are listed below:CountryTotalUKITESATF

122、RDEPLBECHNLAge18-248870448496925699707877725-34136112731221281521061381121811,26035-4412613410311914015012061104601,11745-5413816810575146168927987831,1415526226617510024018812612382981,660Total7507505005007507505005004555005,955 European regions:Southern/Mediterranean Europe:France,Croatia,Cyprus,G

123、reece,Italy,Malta,Monaco,Montenegro,Portugal,San-Marino,Slovenia,Spain,Trkiye.Western Europe:Austria,Belgium,Germany,Luxembourg,Netherlands,Switzerland Northern Europe:Denmark,Finland,Iceland,Ireland,Norway,Sweden,the UK Central Europe:Czech Republic,Hungary,Poland,SlovakiaAlbania,Bosnia-Herzegovina

124、,North Macedonia,Belarus and Moldova are excluded from the regional analysis for comparability reasons since they were introduced in 2024Copyright 2024European Travel Commission(ETC)Study on Monitoring Sentiment for Intra-European TravelAll rights reserved.The contents of this report may bequoted,pr

125、ovided the source is given accurately andclearly.Distribution or reproduction in full is permitted forown or internal use only.While we encourage distribution via publicly accessiblewebsites,this should be done via a link to ETCscorporate website,www.etc-corporate.orgData sources:This report is base

126、d on research conductedby MINDHAUS(www.mindhaus.gr)and should be interpreted by users according to their needs.Please note that while every possible effort has been made to ensure the data in this report is accurate,it is not possible to eliminate every margin of error.Published by the European Trav

127、el CommissionRue du March aux Herbes,61,1000 Brussels,BelgiumWebsite:www.etc-corporate.orgEmail:ISBN No:978-92-95107-71-7Coverphoto:Elizeu Dias on UnsplashThis project is co-funded by the European Union.Views and opinions expressed are,however,those of the author(s)only and do not necessarily reflect those of the European Union or European Commission.Neither the European Union nor the European Commission can be held responsible for them.