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1、Digital Transformation2024 Leadership priorities in tech:Leading through tech anxietyContents0305 091215IntroductionDigital transformation:A fast lane to the futureThe rise of tech anxietyInvesting in a digital futureData-driven transformation 2Digital TransformationThe contextWe interviewed 800+bus

2、iness leaders based in the UK and US.The sample was made up of C-suite executives,Senior VPs and VPs,Directors,and Senior Decision Makers.We spoke with senior leaders on a range of key topics,combining surveys with in-depth interviews.01Digital transformation for large-scale organizations Understand

3、ing perceptions of digital transformation,what it is understood to mean,how people talk about it,and the challenges that surround it.02Tech anxiety:Identifying and responding to concernsUnderstanding perceptions of digital transformation,what it is understood to mean,how people talk about it,and the

4、 challenges that surround it.03Investment:The next big thing Understanding current investment strategies in the face of emerging technologies and a changing environment.04Data:What people trust Exploring the levels of trust in company data,reasons for distrust,and the areas of data that leaders focu

5、s on the most.94%of leaders identified digital transformation as a term used within their business.Cyber security(24%)is the most common source of anxiety,followed by AI&machine learning(19%).15%of organizations say AI&machine learning is an investment priority.Only 30%of leaders fully trust their c

6、ompanys data.3Digital TransformationBusinesses are under huge pressure to adapt and transform.Challenging economic conditions.The lingering effects of the pandemic.Social and political shifts.They are all accelerating the pace of change.Despite the urgency and necessity of digital transformation,ach

7、ieving true success has proven to be a daunting task.Organizations have historically struggled to achieve satisfactory outcomes.Often,the initial response involves hastily increasing headcount and budget by hiring teams of skilled engineers,data scientists,and cyber security experts.Against this bac

8、kdrop,a growing phenomenon is emerging:tech anxiety.As the stakes continue to rise and demands for transformation intensify,leaders are experiencing heightened levels of anxiety surrounding digital initiatives.From the emergence of AI and machine learning to increasing cyber security threats and eve

9、r more complex data compliance legislation,leaders have a lot to navigate.Increasingly business leaders must possess tech and digital understanding to grasp the most pressing demands and opportunities for transformation while effectively managing high-cost,long-term,and highly disruptive processes.T

10、o understand the factors contributing to tech anxiety amongst business leaders,we interviewed over 800 senior executives about experiences in their business.By exploring how leaders are experiencing and responding to evolving challenges,we can begin to identity the tools needed to navigate the compl

11、exities of digital transformation.Keeping pace with change:Understanding tech anxiety4Digital TransformationDigital transformation:A fast lane to the future015Digital TransformationDigital transformation at the forefrontLeaders everywhere are talking about(and living through)digital transformation.O

12、ur research reveals that a staggering 94%of senior leaders from various industries and sectors have a digital transformation strategy in their business,although it comes under different names and guises.But there is also a sense among leaders that digital transformation has become a buzzword.Despite

13、 its widespread recognition as Does your business have a digital transformation strategy?a term,an agreement on its definition proves elusive and leads to hesitation.What does it really represent?The answer is not straightforward,and interpretation varies between people,within businesses,and across

14、industries.YesNoDont knowof large organizations have a digital transformation strategy.94%94%5%1%Digital Transformation6The digital change cycleOur research reveals that leaders understand digital transformation to mean a significant change to business operations through the integration and applicat

15、ion of new technology.Three broad themes emerge from leaders responses to what digital transformation means to them.01Emphasizing the need to leverage digital technologies for business transformation,including reshaping processes,culture,and organizational structures.This entails embracing digital o

16、perations,automation,and integrating technology across the organization to drive continuous progress.Evaluating technology impact and adoption strategiesAssessing the effects of emerging technologies on organizations,evaluating potential risks,opportunities,and aligning them with organizational obje

17、ctives.This involves making informed decisions,setting adoption strategies,selecting appropriate technologies,and balancing current needs with future innovation.Deriving benefits and competitive advantageFocusing on the value derived from digital transformation and new technologies.Highlighting the

18、potential for improved business processes,enhanced customer experiences,increased productivity,and growth,leading to a competitive edge in the market.91%of leaders consider their companies digitally fit for the future.Transformation of processes,practices,and culture02037Digital TransformationCustom

19、er-centric and personalized experiencesPlacing the customer at the heart of business strategies,focusing on tailored marketing,personalized experiences,and utilizing customer data to enhance satisfaction,build loyalty,and drive business growth.Ethical considerations and responsible technology useUnd

20、erstanding perceptions of digital transformation,what it is understood to mean,how people talk about it,and the challenges that surround it.Cloud migration and application replacementUnderstanding current investment strategies in the face of emerging technologies and a changing environment.Moderniza

21、tion and automation of tools and systemsUpgrading and streamlining existing tools,systems,and processes to keep pace with digital transformation demands.This involves identifying areas for automation and integrating modern technologies to enhance efficiency,productivity,and competitiveness.49%of bus

22、inesses use digital transformation to describe efforts to improve customer experience.Almost half of businesses use digital transformation to describe AI and machine learning.45%of leaders relate digital transformation to cloud modernization.43%of businesses say digital transformation centers on aut

23、omating internal processes.Digital transformation hotspotsLeaders across our research told us that digital transformation is a wide-reaching evolution.They want to continually improve outcomes and processes across their organizations,rather than focusing on siloed projects.This big-picture approach

24、means transformation efforts are often centered around these key areas:Data-driven decision making and analyticsLeveraging data insights for informed decision-making,optimizing processes,and gaining a competitive edge by harnessing the power of data analytics.40%of leaders identified data foundation

25、s and analytics as key to digital transformation.Cyber security and data privacyAddressing cyber threats,protecting sensitive data,and complying with privacy regulations to ensure the security of digital infrastructure and prevent data breaches.Survey responses suggest many leaders see transformatio

26、n and cyber security as intrinsically linked.8Digital TransformationThe rise of tech anxiety029Digital TransformationCustomer RetentionCyber SecurityAI&Machine LearningSustainability Strategy&TrackingCustomer ExperienceMarketing PerformanceCloud ModernizationData Foundations&AnalyticsProduct Reliabi

27、lty&StabilityDigital Operations InternallyWe Dont Feel AnxiousROI on Transformation InitiativesGenerative AIBusiness Model TransformationLong-Term Tech StrategyInnovation or R&DWhats keeping tech leaders up at night?Uncertainty is everywhere.Trade tensions,political transitions,and regulatory change

28、s have introduced unprecedented complexity.While the lingering effects of the global pandemic continue to impact supply chain resilience,workforce management,and consumer behavior.At the same time,technological disruption is advancing at an alarming rate.In response,there has been an increase in tec

29、h anxiety.Our research reveals 94%of leaders report tech anxiety among senior leadership in their organizations.Our survey found that cyber security is the most common source of anxiety for leaders.While research showing global cyberattacks rose by 7%in Q1 2023 suggests concerns over cyber security

30、are unlikely to abate.Anxiety about artificial intelligence and machine learning is also commonplace.Combining concerns over AI and machine learning and Our research reveals 94%of leaders report tech anxiety among senior leadership in their organizations.generative AI,the case can be made that this

31、emerging technology is causing more anxiety than anything else.Based on our analysis of leaders self-reported sources of anxiety,we found that technologies with the greatest disruptive potential generate the highest levels of concern.Additionally,external threats,such as regulatory changes,contribut

32、e to increased anxiety.0%5%10%15%20%25%Which topics cause the greatest anxiety among senior leadership at your organization?Digital Transformation10userid:145584,docid:525675,date:2024-09-26,01Cyber securityC-suite executives often bear the responsibility of safeguarding their organizations against

33、cyber threats.The increasing sophistication of cyberattacks and the potential impact on their companys reputation and financial well-being can lead to heightened tech anxiety.02AI and machine learningAs technologies advance,there is potential for AI and machine learning to create disruption alongsid

34、e ethical challenges around job displacement,data privacy,and algorithm bias.They could also trigger unintended consequences or errors in decision-making processes.03Sustainability strategy and trackingThe complexity of implementation and the allocation of resources is a familiar challenge for leade

35、rs of large organizations.Increasingly,broad regulatory compliance requirements around sustainability and meeting stakeholder expectations are critical concerns as sustainability initiatives come under scrutiny.24%of leaders feel anxious about cyber security,with rising numbers of breaches increasin

36、g pressure on executives.35%of leaders who said AI and machine learning was a source of anxiety believed it was due to technology moving too fast.The biggest worry for leaders anxious about sustainability was a skills gap39%identified it as a concern.Common sources of anxietyThe rapid pace of change

37、 is making leaders anxious,with concerns around job security,competence,work-life balance,and well-being on the rise.These are the biggest tech challenges keeping them up at night.11Digital TransformationInvesting in a digital future0312Digital TransformationThe importance of investingDigital transf

38、ormation is crucial for maintaining competitiveness and capitalizing on opportunities offered by new and emerging technologies.Business leaders appear to agree,with 81%believing investment in digital transformation to be either critical or necessary for business success.However,concerns about return

39、 on investment from digital initiatives remain common.Economic uncertainty has impacted the majority of organizations short-term(84%)and long-term(81%)plans.Despite such uncertainty,leaders are showing resilience,with 75%believing investment necessary within the next 12 months and the majority(58%)p

40、lanning to spend more on digital transformation initiatives this year compared to the previous year.75%of business leaders believe that investment in digital transformation is necessary within the next 12 months.Digital Transformation13Cloud ModernizationAI&Machine LearningCyber SecurityImproving Cu

41、stomer ExperienceLong-Term Tech StrategyAdoption of Tools InternallyData Foundations&AnalyticsAutomating Internal ProcessesCommerce ExperiencesSupply Chain OptimizationAdoption of Tools InternallyCustomer LoyaltyHybrid WorkSustainabilityWebsite ExperiencesCustomer AcquisitionThe next big thingArtifi

42、cial intelligence and machine learning are the most common investment priorities for business leaders.The potential for AI to disrupt multiple industries is clear,and the pace of transformation is increasing rapidly.In the 12 months leading up to June 2023,“artificial intelligence”experienced a five

43、fold increase in interest on Google Trends.Organizations considered at the forefront of the AI field are attracting significant external interest and investment.Cyber security also remains a priority.Amid unprecedented investment in digital and cloud systems,as well as a shift to hybrid workingThe p

44、otential for AI to disrupt industries is clear,and the pace of transformation is increasing rapidly.initiatives that have increased IT complexity and corporate cyber attack risksleaders continue to invest in order to stay ahead of threats.Considering that the average cost of a data breach for organi

45、zations with private clouds is$4.2 million,and the global cyber security skills shortfall stands at 2.7 million workers worldwide,the need for investment is clear.In addition,larger organizations have broader investment priorities that encompass various digital transformation initiatives.These initi

46、atives cover a wide range of internal processes including data foundations,analytics,cloud modernization,and more.0%5%10%15%What are your priorities for future investment?Digital Transformation14Data-driven transformation0415Digital TransformationConfidence and trustFor business leaders across indus

47、tries,data has emerged as the key driver for success.But not everyone feels they can rely on the data inside their organization.Just 30%of leaders fully trust their data,and although nearly half mostly trust italmost 20%have somewhat or little trust.While some organizations struggle with fragmented

48、and siloed data,the need to How much do leaders trust data in their organizations?establish a single source of truth has become paramount.Leaders cite optimization of processes and increased efficiencies,improved reporting and dashboarding,and a clear view of sales and marketing activity as their mo

49、st critical data needs.of leaders report having somewhat or little trust in their business data.21%0%10%20%30%40%50%FullyMostlySomewhatLittleDigital Transformation16Personalized Customer ExperiencesOptimization of Processes&Increased EfficienciesReporting&DashboardingClear View of Sales&Marketing Ac

50、tivity&PerformanceBetter Understanding of Customer BaseProduct Performance InsightsAutomation of Decision MakingEnable InnovationFocusing on data prioritiesEmpowering leaders with a clear understanding of their current state allows them to focus on decision-making.Our respondents highlighted the imp

51、ortance of timely and up-to-date data as well as the value of supplementing internal data with public datasets from various domains,including financial markets and weather systems.However,the importance of data architecture goes beyond providing a clear organizational picture.A robust data foundatio

52、n will also be critical for what lies ahead.The potential of artificial intelligence can only be fully realized when it is fueled by high-quality data.Without reliable and accurate data feeding AI models,its true power will remain untapped.20%of leaders identified optimization of processes and incre

53、ased efficiencies as a critical data need for the next year.What are your critical data needs for next year?0%5%15%Digital Transformation17Practical tips for overcoming tech anxietyThe pressures around digital transformation arent going anywhere.So,how do leaders ensure they can overcome obstacles a

54、nd make changes that deliver real value for their organizations,colleagues,and customers?01Move beyond internal use cases for data.Challenge your teams and yourself to drive differentiation by connecting end-user value propositionsthat drive customer lifetime value and lower acquisition cost(via inc

55、reased NPS)with delightful,original,and valuable experiences.Focus on parallel prioritiesPut high-priority investment areas first.AI and machine learning,cyber security,and customer experience are all high anxiety areas and top investment priorities.These are areas where you need to find ways to bui

56、ld capabilities,tooling,architecture,experiences,and models in parallel.Multiple,simultaneous initiatives can ensure you succeed when unexpected challenges arise.Plan for future needsLeaders often avoid challenges that fall into the high-anxiety/low-investment spacesustainability strategy,customer r

57、etention,marketing performanceout of fear of the unknown.But often these become hot-button issues inside the C-suite,quickly rising up priority lists and catching leaders unprepared.Scope targeted initiatives for these areas now,building perspectives and skills in anticipation of investment and prio

58、ritization in the future.Think bigger020318Digital TransformationDigital transformation may be overwhelming,but it also unlocks exciting possibilities.By examining priorities and taking smart,targeted actions now,leaders can build the resilience and capability to thrive through whatever comes next.1

59、9Digital Transformation 2024 Valtech Group Holding Limited or its affiliates.All rights reserved.Valtech is the experience innovation company.We exist to change the way people experience the world through advanced digital technologies,data and design.We do this by bringing together a global network

60、of engineers,designers,analysts,and CX professionals with a proven ability to accelerate business growth by transforming clients products,services and systems.Our global footprint allows us to deliver impact at scale.While our nimble teams bring the agility and adaptability that allow us to create breakthrough innovation and speed-to-