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1、1TRANSPARENCY TRENDS 2023:FOOD SHOPPERS INCREASINGLY PRIORITIZE INFORMATIONPublished by:FMI The Food Industry Association2345 Crystal Drive,Suite 800Arlington,VA 22202FMI,Transparency Trends,20232Written by:David OrgelDavid Orgel Consulting LLCCopyright 2023|FMIAll rights reserved.This publication m

2、ay not be reproduced,stored in any information or retrieval system or transmitted in whole or in part,in any form or by any means electronic,mechanical,photocopying,recording or otherwise without the express written permission of FMI.FMI,Transparency Trends,20233For questions or comments,please cont

3、act:FMI research related questions|Steve Markenson|Vice President,Research&Insights at smarkensonfmi.orgAbout FMI As the food Industry association,FMI works with and on behalf of the entire industry to advance a safer,healthier and more efficient consumer food supply chain.FMI brings together a wide

4、 range of members across the value chain from retailers that sell to consumers,to producers that supply food and other products,as well as the wide variety of companies providing critical services to amplify the collective work of the industry.www.fmi.org.About David Orgel Consulting LLCDavid Orgel

5、Consulting LLC delivers strategic content and thought leadership focused on the quickly transforming food retail and CPG industries.Clients include associations,industry companies,and other organizations.David Orgel,principal,is a well-known writer,consultant,journalist and industry expert who was t

6、he longtime chief editor of Supermarket News.For more information visit of ContentsExecutive Summary.Introduction:Shopper Perspectives Evolve.Transparency Grows in Importance.Information Drives Trust,Loyalty and Brand-Switching.From Ingredients to Sustainability:How Shoppers Determine Transparency.I

7、dentifying Who is Responsible for Transparency.Positive Perceptions about Front of Pack Labels.Shoppers Like Digital Tools for Gathering Information.Scrutinizing Labels:Shifting Perspectives for In-Store vs.Online.Online Shopping Advantages Include Search and Comparisons.FMI,Transparency Trends,2023

8、456711From 131517212326Executive SummaryFMI,Transparency Trends,20235Transparency About Food Information Grows in Importance The proportion of grocery shoppers saying transparency is important has moved upwards from 69%in 2018 to 72%in 2021 to 76%in 2023.The momentum has continued to build in the fa

9、ce of big upheavals in society,ranging from the COVID-19 pandemic to significant economic challenges.Manufacturers and Brands are Responsible for Information Two-thirds of shoppers say manufacturers and brands are completely responsible for providing detailed information about their products.Less th

10、an one-third fully trust product information from manufacturers or brands.Shoppers Reward Brands That Provide Information Shoppers say receiving more information from brands would change their behaviors toward those brands,a sentiment that has increased over the past two years.The rewards for additi

11、onal information include more trust,loyalty and purchases.Search Bar is King of Online Navigation Shoppers are making use of a wide range of online research tools for online shopping,from the search bar a highly popular tool to advanced filters.Regardless of which research method they use,shoppers a

12、re most interested in finding out about product type and brand.Front of Pack Information Eyed as Useful Almost all shoppers say they notice frontof-pack product information and nearly two-thirds find it highly valuable.Changing Perspectives About In-Store vs.Online Shopping Shoppers report stepping

13、up their in-store scrutiny of product labels.They have become more accustomed to researching grocery products online and may now expect a similar experience in stores.Shoppers Detail What Signifies Transparency Shoppers outlined how they decide if a brand or manufacturer is being transparent,and the

14、 top answer is“a complete list of ingredients.”Other factors that signify transparency include easily understandable information;a plain English description of ingredients;nutritional and production details;an explanation of what ingredients are used for;and sustainability information relating to th

15、e environment,animal welfare and other aspects.The Biggest Pitfalls to Avoid Shoppers point to the biggest reasons they are very likely to abandon their online carts and their responses focus on price,difficulties in getting information they deem useful,and lack of availability of items.Introduction

16、:Shopper Perspectives EvolveThis consumer insights report on transparency is the fourth in a series from FMI The Food Industry Association and NIQ(NielsenIQ).The series began in 2018 and the research found that shopper perspectives have evolved over time.Most notably,the proportion of shoppers sayin

17、g product information transparency from brands and manufacturers is important has advanced from 69%in 2018 to 72%in 2021 to 76%in 2023.This years report tracks shifting perspectives and takes a deeper dive than before into topics including front-of-pack labels,use of digital research tools and attit

18、udes about online vs.in-store shopping.The research benefits from both quantitative and qualitative approaches.A comprehensive in-depth national consumer survey of 1,018 U.S.grocery shoppers,conducted between August 18-23,2023,produced a wide range of findings.As a follow-up,select respondents were

19、chosen for individual interviews to further illuminate perspectives and provide quotes.NIQ provided“NIQ datapoints”from its research to help enhance the narrative.The reports“key insight”sections further illuminate the findings and relay industry opportunities.FMI,Transparency Trends,20236Transparen

20、cy Grows in ImportanceFMI,Transparency Trends,20237Shoppers were asked,“When you think of a brand or manufacturer as being“transparent,”what comes to mind?”Here is a word cloud that shows their responses.Shoppers Associate Transparency with Honesty and OpennessShoppers associate transparency with wo

21、rds like“ingredient,”“open,”“honest,”“truthful,”“label,”and“information.”They link transparency with the concept of being forthcoming and truthful.Shoppers outlined more perspectives in follow-up,one-on-one interviews.Weighing In On TransparencyShoppers Define TransparencyFMI,Transparency Trends,202

22、38Shoppers More Insistent on Transparency From BrandsThis years research confirms that shoppers have been increasing their demands for transparency.Shoppers were asked how important it is that brands and manufacturers are transparent with“transparent”defined as providing detailed information such as

23、 what is in their food and how it is made.KEY INSIGHT Shoppers on Transparency:The continued growth of shopper interest in transparency is an important finding.This advancing need for transparency coincides with a period of great upheaval in society from the COVID-19 pandemic to economic challenges,

24、but shoppers were not distracted by these events.Instead,their desire for transparency grew and remains an important requirement for retailers and brands.Value,Ingredients and Nutrition Top Purchase ConsiderationsShoppers were asked about the most important factors to consider when deciding which pr

25、oducts to buy.Quality,value and ingredients topped the list,followed by considerations about health and nutrition,and with considerations about sustainability and social responsibility falling further down the list.Importance of Manufacturer/Brand Transparency2%2%3%5%6%3%24%20%19%33%36%38%36%36%37%2

26、01820212023Not important at allNot importantSomewhat importantImportantExtremely importantThe proportion of shoppers saying transparency is important has increased from 69%in 2018 to 72%in 2021 to 76%in 2023.FMI,Transparency Trends,20239Key Buying ConsiderationsImportantProduct quality85%Good value

27、for the money84%Price82%The ingredients in the product67%General nutrition facts such as the amount of protein,fiber,calcium,etc.64%General nutrition facts about nutrients to limit such as saturated fat,added sugar,sodium,etc.64%Health benefits the product offers61%Brand reputation58%Dietary claims(

28、such as fat-free,sugar-free,high fiber,etc.)53%Source of ingredients(location)50%Calories per serving49%Presence of allergens in the product47%How the product was manufactured or grown47%Habit47%Product claims(such as organic,grass fed,fair trade,etc.)46%Where the product was manufactured or grown45

29、%Shares my values for social responsibility38%Dietary or health-related programs(Keto,Paleo,etc.)36%Experience with/Nostalgia36%FMI,Transparency Trends,202310More on Shopper Decision MakingKEY INSIGHT Industry Strategies:The food industry is focused on making progress with transparency.FMIs 2023 The

30、 Food Retailing Industry Speaks research found that 73%of responding food industry suppliers have quantified goals and implementation timeframes for product transparency.Meanwhile,forty-two percent of food retailers have these goals and timeframes in place and another 27%are working on them.NIQ Data

31、point:Consumers are looking to food for health,and some of the top“food as medicine”claims are tied to heart health,diabetes health,muscle health,digestive health,bone health and cholesterol health.userid:145584,docid:525883,date:2024-09-29,Information Drives Trust,Loyalty,and Brand-SwitchingFMI,Tra

32、nsparency Trends,202311Shoppers have strong opinions about what types of product information they want and need.Shoppers want more information on factors ranging from health and well-being to sustainability.Shoppers Request:Information PleaseShoppers Agree or Disagree with Statements21%24%24%29%30%3

33、0%36%31%35%36%48%48%47%50%51%47%54%51%31%23%22%20%17%15%14%13%12%12%4%6%4%3%3%3%2%3%Willing to pay more for products with in-depth product infoWilling to switch brands to another thatprovides more in-depth infoWould like more information to contribute toa better planetMore likely to buy products wit

34、h in-depthproduct info,beyond labelKnow where to look for more detailedproduct info on food I shop forMore loyal to a brand that provides in-depthproduct info,beyond labelWould like to know more about productspurchasing for familys well-beingWould like to know more about productspurchasing in genera

35、lMore trust for manufacturers/retailersproviding ingredient definitionsCompletely agreeMostly agreeMostly disagreeCompletely disagreeNET:Agree85%85%83%81%80%76%72%72%57%The share of shoppers saying that providing ingredient definitions and explanations leads to more trust advanced by six percentage

36、points from two years ago.Likewise,the share saying they are willing to switch to brands that provide more in-depth information increased eight percentage points.FMI,Transparency Trends,202312KEY INSIGHT Shopper Behaviors:Shoppers say receiving more information would change their behaviors toward br

37、ands.Said one shopper:“I would gravitate towards the company that was more transparent because I would feel safer that way.”NIQ Datapoint:Earlier this year,NIQ and McKinsey&Co research found products with claims around the environment,sustainability,social responsibility,animal welfare and sustainab

38、le packaging grew 170 basis points more than those without these claims over the last five years.An increasing share of shoppers are interested in seeking out additional information beyond what appears on a product label.More Shoppers Want Information Beyond the LabelInterest in More Information4%2%

39、17%12%29%32%27%31%23%24%20212023Not at all interestedNot very interestedSomewhat interestedVery interestedExtremely interestedSpotlight on Those Who Want More Shop for groceries online(74%vs 61%)Have children in their homes(36%vs 27%)Be millennials(48%vs 37%)Be minorities(44%vs 36%),especially Hispa

40、nic(20%vs 15%)Spend more on groceries($190 vs$175 for all shoppers)The 55%who are extremely or very interested in learning more are more likely to:From Ingredients to Sustainability:How Shoppers Determine TransparencyFMI,Transparency Trends,202313Identifying the Key FactorsShoppers outlined how they

41、 decide if a brand or manufacturer is being transparent.Other factors that signify transparency include easily understandable information,nutritional and production details,and sustainability information relating to the environment,animal welfare,sourcing and other aspects.91%87%86%85%84%83%83%82%82

42、%79%78%77%74%74%74%74%a complete list of ingredientsa plain English description of ingredientscertifications(such as USDA organic)in-depth nutritional informationinformation about from whereallergen information that is required byinformation about how ingredients areinformation about how products ar

43、e producednutrient and health claims(such as Heartallergen information beyond what is requiredan explanation of what ingredients are usedinformation on sustainable packaginginformation on sustainability practices thatvalue-based information such as fair trade,value-based information such as animalIn

44、formation on sustainability practices thatFMI,Transparency Trends,2023KEY INSIGHT Product Sourcing:The research found a high percentage of shoppers wanting information about where ingredients and products are sourced,a finding that appears in other FMI research as well.FMIs 2023 Power of Produce res

45、earch found that transparency about the country in which fruits and vegetables are grown is a purchase priority for 42%of shoppers.Meanwhile,FMIs 2023 The Power of Meat research found that shoppers who tend to emphasize transparency and sustainability are more likely to be flexitarians,millennials,u

46、rban dwellers,households with kids at home,high-income households and scratch cooks.NIQ Datapoint:As consumers increasingly desire transparency,the industry has been responding.Theres been a sharp growth in claims around sustainability,social responsibility,animal welfare and packaging across the st

47、ore.Claims like organic are being fairly well-penetrated across categories in the store,while claims like upcycled and regenerative are emerging and quickly gaining growth.Identifying Who is Responsible for Transparency FMI,Transparency Trends,202315Manufacturers/Brands and Government Considered Mos

48、t Responsible Manufacturers/brands and the government are identified by shoppers as being most responsible for informing them of detailed product information such as what is in their food,where it comes from and how it was produced.Farmers,online grocery and grocery stores are considered somewhat le

49、ss responsible.Responsibility for Transparency Versus Trust LevelsThe story is different,however,when it comes to which stakeholders are most trusted for product information.Farmers top the list,followed by government institutions.Manufacturers are in the position of being completely trusted for pro

50、duct information by less than a third of shoppers even though almost two-thirds of shoppers consider them fully responsible.There is a piece of good news for manufacturers and brands.They are considered somewhat less responsible and more trusted compared to when the research began in 2018.Online gro

51、cers and grocery stores have opportunities to consider amplifying or increasing their communications strategies to inform their customers about product information.KEY INSIGHT Weighing in on Responsibility:Shopper in-depth interviews provided more insights into how they view the responsibility level

52、s.One shopper emphasized the governments responsibility as follows:“I think the FDA is responsible for making sure information on the package is clear and transparent.”33%38%47%59%63%52%49%45%35%33%15%13%7%6%4%0%20%40%60%80%100%Grocery storesOnline grocery retailersFarmersGovernment institutions(FDA

53、,USDA)Manufacturers/BrandsCompletely responsiblePartially responsibleNot at all responsible25%22%47%35%30%65%67%49%52%62%10%11%4%14%8%0%20%40%60%80%100%CompletelySomewhatNot at allResponsibilityTrust FMI,Transparency Trends,202316Confusing Information Drives Shoppers AwayHalf of shoppers who are per

54、plexed by label information eye other products instead,a point that underscores the importance of providing clear information.Reacting to Confusing Label Information50%34%24%42%20%10%NET:LOOK AT OTHER PRODUCTSLook at another product to see if youunderstand its ingredients betterNot buy the product a

55、nd switch to anotherproduct insteadResearch the ingredients onlineAccept that you do not understand theingredients and buy the productNot sure/Never read labelsPositive Perceptions about Front of Pack LabelsFMI,Transparency Trends,202317Shoppers Find the Front UsefulSurvey respondents were shown a F

56、acts Up Front label,which requires that implementers highlight calories,saturated fat,sodium and added sugars.Facts Up Front also allows implementing companies to include up to two voluntary icons highlighting positive nutrients such as potassium and fiber.Front of pack labels get a thumbs up from s

57、hoppers for providing them with helpful information.Almost All Notice Front of Pack LabelsAnd Most Find Them ValuableYes87%No9%Not sure4%Extremely valuable28%Very valuable35%Somewhat valuable30%Not very valuable5%Not at all valuable1%63%Extremely or VeryFMI,Transparency Trends,202318KEY INSIGHT Fron

58、t of Pack Perspectives:Shoppers relayed why they do or dont read front-of-pack labels,and their reasons range widely.“I like the information on front of pack,it gets my attention,”said one shopper.Some avoid viewing front of pack information and skip to the back of the package.One such shopper said,

59、“I look at the ingredients list for things I would tend to avoid.”Current Level of Information Considered Adequate More than 60%of shoppers said the amount of information provided for front of package labeling is“just right.”Front of Pack Amount of Information ProvidedSome shoppers remarked about sp

60、ecific types of front-of-pack information theyd like more of.Additional Front of Pack Information Desired61%24%15%61%Just right24%Too little15%Too much FMI,Transparency Trends,202319KEY INSIGHT Learning More about Ingredients:The word cloud shows that“ingredients”was the biggest response for what sh

61、oppers want to see on front of pack.That may seem curious,given all the information about ingredients elsewhere on the pack.A few shoppers specified what they are looking for.One requested that brands“explain the ingredients list,”while another wanted to know“what are the ingredients that I cant pro

62、nounce.”One shopper asked for“every ingredient along with its harm,”while another asked for information on artificial ingredients.Shoppers also described in more detail what else theyd like to see on front of pack.Additional Front of Pack Information DesiredFMI,Transparency Trends,202320Perspectives

63、 on“Healthy”ClaimAlmost 60%of shoppers said the healthy claim is very or extremely valuable.Meanwhile,some shoppers said they judge healthy on their own.NIQ Datapoint:Consumers with specific health ailments often pay more attention to labels and specific attributes.“Healthy”Claim Considered Valuable

64、Shoppers were asked whether they would find a“healthy”claim on food labels valuable and were told that the FDA(Food and Drug Administration)is proposing to update the definition for the implied nutrient content claim“healthy”to be consistent with current nutrition science and Federal dietary guidanc

65、eExtremely valuable24%Very valuable35%Somewhat valuable28%Not very valuable10%Not at all valuable3%59%Extremely or VeryShoppers Like Digital Tools for Gathering InformationFMI,Transparency Trends,202321Brands have been increasing the number of ways shoppers can digitally access more information abou

66、t products,and shoppers say they would take advantage of these tools if given the opportunity.More than 80%of shoppers said they would be somewhat or very likely to seek more product details regardless of whether they are in-store or online by making use of a QR code,website,app or other tool.Likeli

67、hood of Seeking More Information Through Digital ToolsVery likely38%Somewhat likely44%Not likely18%Interested in learning more about*Ingredient definitions46%Sourcing of ingredients43%In-depth nutritional information40%Production of ingredients40%Country of origin38%Manufacturing processes36%Usage i

68、nstructions29%Company/brand information27%In-depth allergen information beyond the major food allergens26%Additional certifications the products qualify for25%The diets the product complies with24%Companys practices regarding animal welfare24%Companys sustainability practices23%Companys trade practi

69、ces20%Companys labor practices20%Companys social responsibility programs17%How producers in developing countries are paid16%Well before purchasing the product32%While considering the product at point of purchase46%After purchasing the product8%It depends15%When Shoppers Look For More Specific Detail

70、sFMI,Transparency Trends,202322KEY INSIGHT Shopper Journeys:Shoppers who seek out more product information vary in when they look for it,a point that speaks to different buying journeys.Retailers and brands can benefit by understanding the different habits of shoppers.“I search online to look at pro

71、ducts before going to the store,”said one shopper.“I look at the ingredients to see if I can read and understand the words,and I look at the customer ratings.”Almost 37%of shoppers said it would take too much time to seek more product details when shopping for groceries,a point that was expressed in

72、 blunt terms by a few shoppers.“It annoys me to have to pick up my phone for a QR code in a store,”said one.“Im on a time schedule.Sometimes you dont have good WiFi in a store.”For those likely to seek more information,the biggest areas of interest include ingredients and nutritional information,but

73、 details about production and sustainability are also considered important.Almost half of shoppers would like this information at the point of purchase and about a third would make use of it earlier in the process.NIQ Datapoint:The food and beverage segment has a high share of clean label-type claim

74、s,Top ones include“free from artificial flavors,”“non-GMO,”“free from artificial preservatives,”and“free from artificial colors.”The Phone Plays a Starring Role in ShoppingMobile phones are key devices used to help support grocery shopping,whether in-store or online.Use of phones far outshines use o

75、f tablets,laptops and other smart devices.Shoppers were asked which devices they use for any purpose,for any grocery shopping,and for online grocery shopping.Use of Devices for Any Purpose-and For Shopping 88%42%57%24%70%12%15%6%41%14%20%5%SmartphoneTablet/iPadComputer/LaptopSmart devices such asGoo

76、gle Home andAmazon AlexaAny purposeAny grocery shoppingOnline grocery shoppingScrutinizing Labels:Shifting Perspectives for In-Store vs OnlineFMI,Transparency Trends,202323Shoppers are reporting changes in how much they search a products label or description to make sure foods meet their dietary or

77、health-related needs or goals.Growing Attention to In-Store LabelsShoppers are reporting changes in how much they search a products label or description to make sure foods meet their dietary or health-related needs or goals.Searching Labels In-Store vs OnlineAlways25%Sometimes44%Rarely21%Never10%In-

78、storeAlways32%Sometimes48%Rarely14%Never6%OnlineAlways27%Sometimes50%Rarely17%Never6%In-storeAlways30%Sometimes52%Rarely12%Never5%Online20232021FMI,Transparency Trends,202324KEY INSIGHT The Discovery Process:The reported growth in searching of labels in-store coincides with an increased return to in

79、-store shopping since the pandemic.Shoppers say they tend to use in-store more for discovery and online more for repurchasing items.Discovery requires more analysis of product labels because it involves items that shoppers arent as familiar with.So along with the experiential aspect of in-store disc

80、overy goes the work of reviewing more product information.Eyeing More Challenges with In-Store ShoppingShoppers are finding in-store shopping a bit harder to navigate.They still say as they did in the 2021 research that its more challenging online versus in-store to make sure that food products meet

81、 their diet or health-related needs or goals.However,the gap between online and in-store has narrowed on this challenge factor.The research found a 9%increase in the share of shoppers saying in-store has become at least somewhat challenging,versus only a 2%increase for online.Ensuring Product Meets

82、NeedsExtremely challenging12%Challenging23%Somewhat challenging28%Not challenging37%In-storeExtremely challenging16%Challenging31%Somewhat challenging27%Not challenging26%OnlineExtremely challenging12%Challenging28%Somewhat challenging32%Not challenging28%In-storeExtremely challenging16%Challenging3

83、1%Somewhat challenging29%Not challenging24%Online20232021FMI,Transparency Trends,202325KEY INSIGHT Why In-Store Seems Challenging:Why do a growing share of shoppers perceive it has become harder in stores to ensure food products meet their needs?One possible explanation is that shoppers became accus

84、tomed to online research tools during the pandemic,and their expectations were raised on what could be possible in-store.Shoppers may also be more aware of inconveniences around the in-store experience such as dealing with traffic,parking lots and crowds.Despite the challenges,shoppers interviewed s

85、aid a big advantage of in-store shopping is being able to pick out their own items and learn about new products.Online Shopping Easier for Learning a Products StoryShoppers say online shopping is easier than in-store for certain needs.These include finding information about product sourcing and manu

86、facturing and seeking items for specific diets.Ease or Difficulty of Online Shopping Versus In-Store Shopping41%42%43%48%30%31%30%26%29%27%27%26%Know a products nutritional informationKnow what ingredients are in a productShop for a specific diet or allergyLearn more about a products story,including

87、 information about sourcing and manufacturing processesEasier onlineAbout the sameHarder onlineOnline Shopping Advantages Include Search and ComparisonsFMI,Transparency Trends,202326The Search Bar is Tops for Obtaining InformationTyping into the search bar is the most common approach taken by online

88、 shoppers in seeking out a product.The share of shoppers who make use of filters is much lower.However,a sizable share employ a combination of searching and advanced filtering.Regardless of whether shoppers use search or filtering,they are most interested in finding a product type such as carrots or

89、 milk or a brand.NIQ DATAPOINT:Consumer product searches on retailer web sites represent an early indicator of emerging trends.Over the last year,some of the fastest-growing food and beverage attributes consumers are searching for include electrolytes,high caffeine,contains MSG,gut health,unrefined/

90、not refined,and for blood pressure.Search bar41%Filters9%Both36%Depends10%Do not typically search for products4%0%18%21%22%23%25%31%42%52%OtherPersonal dietsRecipe or mealProductnutrient claimsDepartmentHealth claimsGeneralproduct typeBrandProduct type1%18%20%21%24%31%32%39%48%OtherDepartmentRecipe

91、or mealPersonal dietsGeneral product typeHealth claimsProduct nutrient claimsBrandProduct typeFilter on FirstSearch on FirstFMI,Transparency Trends,202327Top Reasons Shoppers“Very Likely”to Abandon Online Carts1.Retailer charges more to purchase a product online vs.in-store2.Products available at a

92、lower price elsewhere3.Searching for products returned limited options4.Retailer doesnt make it easy to find desired products5.Searching returned inaccurate product results6.Retailer is out of one or more needed products7.Product detail pages are missing important informationProduct Comparisons Impo

93、rtant and Easy OnlineMore than 70%of shoppers say its important or extremely important to compare product details such as nutrition and ingredients during online shopping.Even a bigger share finds it at least somewhat easy to do.Comparing Product Details in Online ShoppingExtremely important34%Impor

94、tant 37%Somewhat important23%Not important 4%Not important at all 3%Very easy35%Somewhat easy52%Somewhat difficult12%Very difficult2%0%10%20%30%40%50%60%70%80%90%100%ImportanceEaseSome shoppers say they prefer in-store shopping for comparing product details.FMI,Transparency Trends,202328KEY INSIGHTR

95、etailer Recommendations:Online shoppers identify products to purchase through a variety of strategies that include search,filtering and reviewing their past purchases.A sizable share almost 70%review products that retailers recommend to them.Retailers have been focusing on recommendations that inclu

96、de personalized offers.Meanwhile,a similar share of shoppers review products that retailers feature as trending.RespondentPercent SampleGenerationGen Z10%Millennials27%Gen X24%Baby Boomers35%Silent4%GenderMale45%Female55%Region of ResidenceNortheast18%Midwest20%South40%West22%Number of People Living

97、 in Household1 in Household15%2 in Household39%3+in Household46%Number of Children Living in HouseholdNo Children73%Any Children27%Education LevelSome College or Less44%College or More56%Annual Family Income$50K33%$50k-99k31%$100k+34%Respondent ProfileFMI,Transparency Trends,202329RespondentPercent SampleRace/EthnicityHispanic15%White64%Black/African American13%Other7%Area Live StatsRural/Small Town24%Suburban45%Urban31%Grocery Shopping HabitsAverage$/Week$175Online Shoppers61%Primary Grocery ChannelClub8%Convenience2%Dollar3%Drug0%Grocery32%Mass36%Natural2%No Frills5%Online3%