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1、ABC Fitness Confidential 2024Fitness industry insightsWELLNESS WATCH FALL 2024Fall 2024 EditionFall 2024 Edition2Wellness Watch Fall 2024 The ABC Fitness Wellness Watch Fall 2024 provides insights into the differences in behaviors and trends across generations.ABC Fitness various platforms,ABC Glofo

2、x,ABC Ignite,ABC Evo and ABC Trainerize,support fitness businesses of all sizes,modalities and regions and has provided this report to support the growing fitness industry better understand active consumer behaviors.This report focuses on how generations approach regular fitness,providing actionable

3、 insights that gyms,studios and personal trainers can leverage to better support their target audience.Here are our top findings this quarter:All generations are interested in living a physically active life,and the majority of each generation continues to frequent fitness classes or traditional gym

4、s.Modality preference,type of fitness facility and membership tenure vary among generations.Gen Z is a highly diverse generation,embracing a wide range of gender identities,sexual orientations and ethnic backgrounds.With a higher wellness IQ,theyre eager to try new programs and prioritize not just p

5、hysical fitness,but also,mental health and stress reduction in their fitness goals.Consumers today are highly informed and seek partners who can empower their wellness journeycoaches and gyms are well-positioned to fulfill this role by aligning with their needs.“Although the general public has long

6、recognized the importance of physical health,more recently we have seen a growing emphasis on staying active at every stage of life.The fitness industry must evolve to support people of all ages,creating a unique opportunity for gyms,studios and personal trainers uniquely top personally tailor and h

7、elp more individuals through their services.”Bill Davis,Bill Davis,ABC Fitness ABC Fitness CEOCEOFall 2024Fall 2024Source:1 ABC Fitness 2024 active US consumer research studyAll generations live a wellness-focused lifestyleActivity by generationThe majority of all generations are active,but the Boom

8、ers have the highest rate of participating in fitness-based activities.As the population ages,they are less likely to be a member or use a gym or studio.With more young people in traditional gyms and studios,and older generations remaining active longer into their life,the general population is emph

9、asizing their health and wellbeing more than ever before.Percentage of population that is active66%Gen Z76%Millennial73%Gen X80%BoomersPercentage of population who use a gym,studio or health club73%Gen Z72%Millennial54%Gen X42%BoomersSource:1 ABC Fitness 2024 active US consumer research studyFitness

10、 profiles by generationThe Active Gen Z Snapshot(ages 18-24)38%29%26%25%Traditional health clubFitness training studioYMCA/YWCA/JCCCommunity rec centerFitness profile55%less than one yearCLUB TENURE48%4-8 timesMONTHLY CLUB VISITS56%usageWEARABLE TECHTOP GOALS1.To lose weight2.Maintain/Improve mental

11、 health,stress reliefAt home fitness equipmentSports activitiesFree online fitnessOutside FitnessMembership behaviorFitness GoalsActivities in club87%58%38%33%27%Working out on ownPersonal trainierRec/sports activitiesGroup exercise classesModality preferencesSource:1 ABC Fitness 2024 active US cons

12、umer research studyOn track to meet goalsThe Active Millennial Snapshot(ages 25-39)44%37%26%Traditional health clubFitness training studioPrivate clubModality preferencesFitness profile65%6 month to 3 yearsCLUB TENURE39%4-8 timesMONTHLY CLUB VISITS48%usageWEARABLE TECHTOP GOALS1.Maintain/Improve men

13、tal health/stress relief2.To be generally activeAt home fitness equipmentSports activitiesFree online fitnessOutside FitnessMembership behaviorFitness Goals89%66%38%34%36%Working out on ownPersonal trainierRec/sports activitiesGroup exercise classesActivities in clubSource:1 ABC Fitness 2024 active

14、US consumer research studyOn track to meet goalsThe Active Gen X Snapshot(ages 40-55)Modality preferencesFitness profile54%less than one yearCLUB TENURE30%Greater than 12xMONTHLY CLUB VISITS58%usageWEARABLE TECHTOP GOALS1.To be generally active2.Maintain/Improve mental health/stress relief3.To lose

15、weightAt home fitness equipmentSports activitiesFree online fitnessOutside FitnessMembership behaviorFitness Goals80%On track to meet goals55%24%22%21%Traditional health clubFitness training studioPrivate clubGroup exercise studio73%30%26%40%Working out on ownPersonal trainierRec/sports activitiesGr

16、oup exercise classesFitness activitiesSource:1 ABC Fitness 2024 active US consumer research studyThe Active Baby Boomer Snapshot(ages 56-65)49%17%Traditional health clubYMCA/YWCA/JCCModality preferencesFitness profile44%less than five yearCLUB TENURE36%Greater than 12xMONTHLY CLUB VISITS43%usageWEAR

17、ABLE TECH71%36%Working out on ownGroup exercise classesTOP GOALS1.To be generally active2.Maintain/Improve mental health/stress reliefAt home fitness equipmentHealth club/big-box gymFree online fitnessOutside FitnessMembership behaviorFitness Goals82%On track to meet goalsSource:1 ABC Fitness 2024 a

18、ctive US consumer research studyActive consumer preferences Source:1 ABC Fitness 2024 active US consumer research studyFULL-TIME 45%AgeRegionEmploymentSouthwest,Southeast,Midwest,Pacific40 to 55 years old(31%)FULL-TIME 45%66 years or older(25%)Southwest,Midwest,PacificFULL-TIME 61%18 to 55 years old

19、(86%)Southeast,MidwestFULL-TIME 56%25 to 39 years old(28%)Southwest,Southeast,Midwest,PacificFollows a consistent regimen day in and day outRoutine Lifers27%Fitness motivation is primarily event driven(vacation beach body,wedding,etc.)Casual Consumer15%Continuously seeks out new fitness programs,pro

20、ducts and servicesFitness Explorer24%+6%as compared to last yearRetired(18%)Income0-50K(29%)50-100K(39%)100K+(32%)0-50K(28%)50-100K(34%)100K+(38%)0-50K(32%)50-100K(38%)100K+(31%)0-50K(43%)50-100K(35%)100K+(23%)Wellness Lover+4%as compared to last year34%2024 Active consumer profilesBalances fitness,

21、nutrition,mental and physical well-beingEconomic factors are catching up to the fitness industryBroader economic factors influencing fitness spendNew MembershipsRising Consumer DebtA Changing Workforce62%Across our portfolio are under 35(Gen Z&Millennials.)(1)Total US Credit Card Debt in Q1 2024,rea

22、ching an all-time high.(2)$1.1 TrillionSources:1 ABC Fitness Wellness Watch Q1 20242 Economic Well-being of US Households,Federal Reserve,May 20243 Understanding the Rise of the Creator Economy,Forbes,April 202350 Million&risingUS workers consider themselves as part of the Creator Economy.(3)While t

23、he older generations are active,Millennials and Gen Z make up the majority of gym and studio members.Credit card debt reached an all-time high in 2024,and young people are more inclined to have less“traditional”career paths.Many generations are relying on credit card payments.Gyms and studios need t

24、o adapt to different spending habits in the way they create membership categories,pricing and how they bill members.How to keep upQ1Q1What do different generational trends generational trends mean for fitness businesses?Fall 2024Fall 202415Define your target demographic:Does your gym or studio cater

25、 to multi-generations or is it focused on one segment?Leverage your current members to the full extent before focusing on new categories.Emphasize efficiency and results:Highlight your offering in a way that resonates with your target audience.For Gen X and Millennials,focus on time-saving workouts.

26、For Gen Z,look at how your programs also help with mental health.Offer flexibility and variety:Recognize that the different generations have diverse interests and fitness levels.Provide flexible membership options that allow members to participate in activities that suit their schedule and lifestyle

27、.As the fitness industry evolves,tailoring your offerings to the diverse demographics of your members is critical.By focusing on efficiency,flexibility and results,fitness businesses can address the unique needs of each generation and establish themselves as comprehensive wellness destinations.Mike

28、Escobedo,Chief Customer Officer,ABC FitnessMike Escobedo,Chief Customer Officer,ABC FitnessFocus on digital presence:Gen Z and Millennials are highly digital-native,so having a strong online presence is crucial.Look beyond your web presence and social media to bespoke apps,email notifications and ot

29、her ways to digitally connect.Promote holistic wellness:Overall,most members are prioritizing well-being,including mental,emotional and physical health.Position your offering as a holistic wellness destination with services beyond traditional fitness and how physical health ties into other aspects o

30、f overall wellness.Create a community:Each generation is looking to find their community create opportunities for members to connect with other members,instructors,staff and other community members in a way that feels authentic to your business.123456Source:ABC Fitness ABC Ignite proprietary data,No

31、rth America,Q1 2024.ABC Fitness Confidential 2024Transform your fitness visions into seamless reality todayTransform your fitness visions into seamless reality todayABC Fitness is the number one tech provider for fitness businesses everywhere.From personal trainers,boutique studios and gyms,to inter

32、national franchise health clubs,ABC Fitness provides the technology and industry insights needed to move your business forward.Grow your fitness business 30%by automating sales,member engagement and operations.Join a community of 600K+fitness businesses across 40M members worldwide.Is your business ready to take it to the next level?40%of US fitness business trust ABC Fitness to help them.Learn more at Learn more at Learn more at