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1、India 100 2024 The annual report on the most valuable and strongest Indian brands June 2024Brand Finance India 100 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceForeword 5Ajimon Francis,Managing Director,Brand Finance IndiaR

2、anking Analysis 8Sector Rankings&Analysis 17Brand Value Ranking(USDm)30Brand Spotlights 32Taj 33Interview with Puneet Chhatwal,Managing Director&CEO,Indian Hotels Company Limited(IHCL)Hexaware Technologies 36Interview with Nidhi Alexander,Chief Marketing OfficerHMEL 39Interview with Prabh Das,Managi

3、ng Director&Chief Executive OfficerZetwerk 42Interview with Amrit Acharya,CEO&Co-founderMethodology 45Our Services 51Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of exper

4、tiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified b

5、y Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying

6、the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout B

7、rand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Penny ErrickerGlobal Press EFor all other enquiries:+44 207 389 ForewordBrand Finance India 100 4David Haigh Chairman&CEO,Brand FinanceBrand valu

8、ation helps companies understand the value of their brand and how it contributes to the overall value of the company.This important understanding can inform decision-making related to marketing and branding efforts,as well as provide a benchmark for future performance.It can also be used to help att

9、ract investors and secure financing,as a strong brand can be a valuable asset.Additionally,brand valuation can be useful in the event of a merger or acquisition,as it can help determine the value of the brand being acquired.Overall,brand valuation helps organisations understand the worth of their br

10、and and how it fits into their overall business strategy.A strong brand can lead to improved business returns in several ways.First,a strong brand can help a company differentiate itself from its competitors and establish a unique identity in the market,which can lead to increased customer loyalty a

11、nd retention.This,in turn,can lead to higher sales and revenue.A strong brand can also help a company command a higher price for its products or services,as consumers are willing to pay more for a brand they perceive as high-quality and trustworthy.In addition,a strong brand can help a company attra

12、ct top talent,as employees may be more attracted to work for a well-known and reputable brand.Finally,a strong brand can provide a company with a competitive advantage and help it weather economic downturns or industry disruptions.This year,Brand Finance has invested more in researching and understa

13、nding customer perception of brands across the world than ever before,with original research taking place in dozens of jurisdictions globally.The report you are reading is based on this extensive original research,with the findings representing a catalyst for further conversations.If you want to hel

14、p build a stronger brand,or if you want to better understand the value of your brand,please contact the Brand Finance team and I anytime.I look forward to the conversation and helping to build a more profitable future for your brand.Brand Finance India 100 5ForewordIndia of today aspires to be a Vis

15、hwabandhu(friend of the world),a pledge it took at the G20 summit 2023.Emerging into a major voice for the global south,India is presenting itself as a differentiated leader of the“Global South”by setting the narrative of“development,self-reliance and autonomy”.India is today a vital cog in global g

16、eo-politics,both with its hard and soft power.India is now hard to ignore.Brand Bharat is blooming.In the past year,India has become one of the most viable destinations for manufacturing,engineering services,knowledge hub for R&D and continues to be the flagbearer of IT services globally.Brands from

17、 India have,for the past decade,proudly carried the tag Made in India and symbiotically engaged in their own brand building whilst nurturing the nation brand as well.The big change in the past year has been the emergence of manufacturing and supply chain sectors in India.Leading global brands like A

18、pple,Kia,CISCO Systems,Motorola,Alstom,GE Transportation,and more are using India as an alternative manufacturing base for their global operations.Indian brands like Tata,Infosys,Taj,TCS,Mahindra,MRF,Hindalco,Airtel,Jio,Amul and many others are featuring regularly as leader brands in Brand Finances

19、global rankings.India is shedding its reluctant and reticent attitude,leveraging its rich heritage,cultural resilience,scientific power,knowledge equity and its massive role in the global supply chain of Brain Power!7 out of the Top 10 Brand Guardians(CEO rankings)globally are of Indian origin!India

20、 100 by Brand Value is the culmination of an objective assessment of over 250 Indian brands spanning many sectors including information technology(IT services),hospitality,automotive,pharma,tyres,retail and others,requiring robust data.To do so,we tap into the latest available audited financials of

21、companies and combine that with a thorough brand strength analysis using primary and secondary research covering both B2C and B2B brands.This comprehensive analysis is the definitive annual guide to Indias most valuable brands and an honest assessment of brand value creation by brand custodians.It h

22、as a variety of applications such as competition analysis,measuring brand performance,growth in their brand value,brand strength analysis,etc.Companies often share their brand value and brand strength results in their annual reports for stakeholders,to showcase their brands performance and growth po

23、tential.We find that a higher number of boardrooms are using it as a measure of CXO performance,and this is where Brand Finance steps in;we bridge the gap between marketing and finance.Brand building is a journey of nuances,deep curiosity into changing customer landscapes,leveraging technology and a

24、 deep discipline.Brand value and Brand Strength Index(BSI)are tools that are increasingly becoming relevant in this fast-changing brand assessment landscape.India and its brands are only taking the initial steps in tapping the global potential.Borrowing the words of Martin Luther King Jr.who said,“T

25、o other countries,I may go as a tourist,but to India,I come as a pilgrim.”Ajimon FrancisManaging Director,Brand Finance IGain InsightLeverage strategic insights to enhance your brands financial standing.Strategise effectively to position your brand as a market leader.Strategic GuidanceBenchmark your

26、 brand against industry standards for a competitive edge in the corporate landscape.Benchmark Your PerformanceEmpower your marketing team with comprehensive knowledge about your brands financial value.Empower Your Marketing TeamOptimise communication channels by understanding and articulating your b

27、rands financial significance.Enhance CommunicationDeepen your financial acumen and make well-informed decisions for corporate success.Deepen UnderstandingRequest your own Brand Value ReportBrand Finances Brand Value Report provides a complete breakdown of the assumptions,data sources,and calculation

28、s used to determine your brands value,as well as brand equity research.Each report includes expert recommendations for growing brand value,driving performance,and gaining insights into your position against +6,000 brandsOriginal market research on global,market and sector leading brands.Comprehensiv

29、e coverage for market specific learnings that inform decision making.41 countriesBenchmark your brand against competitors and leverage industry level insights to empower your strategy.31 sectorsRobust market representation for a global perspective.+150,000 respondentsTake a longer view to track and

30、learn from fast growing brands,market disrupters,and market leaders.Understand your brands standing in the market,what its known for relative to the competition,and what drives customer decision making so you can create a roadmap for success.8th consecutive yearStrategic InsightBrand Finances Global

31、 Brand Equity Monitor Research utilises a comprehensive framework to track and measure the core building blocks that underpin strong brands,while delivering nuanced insights that direct strategy for understanding,maintaining and building brand strength.Brands,and customer relationship with brands,ar

32、e complex.As such they require attention,direction and measured support if theyre to fulfil their potential.Our brand equity reports deliver expert insight and recommendations to power your brand strategies and valuation.Get Full Access to our Global DataRanking AnalysisBrands from India power ahead

33、+Tata Group retains No.1 position with an impressive 9%growth in brand value(USD28.6 billion),Infosys ranks second&HDFC Group catapults to 3rd spot as most valuable Indian brand,propelled by its monumental merger with HDFC Ltd.+Taj continues to grow in stature as strongest Indian brand with AAA+bran

34、d strength rating+Banking brands post impressive double-digit growth in brand value with Indian Bank,IndusInd Bank&Union Bank leading the pack +Telecoms sector achieves 61%growth in brand value,followed by Banking(26%)&Mining,Iron&Steel sectors recording 16%average growth+Among fastest growing brand

35、s in India:Westside tops the list with 122%brand value growth,ahead of Motherson(86%)&Sonata Software(83%)+Tata Group leads with highest Sustainability Perceptions Value&HDFC Bank has highest positive gap valueBrand Finance India 100 10Ranking AnalysisTata Group retains pole position,nears USD30 bil

36、lion mark in brand valueTata Group(brand value up 9%to USD28.6 billion)continues to be the most valuable brand in India.With refreshed business strategy focusing on digitalisation,e-commerce,EV,electronics and streamlining of key business units,it is witnessing a surge in its brand value.At its core

37、,the brands focus on sustainable,inclusive,and development-oriented strategies has driven its iconic status and growth.Infosys continues to retain its 2nd spot in our rankings with a steady 9%growth in brand value(USD14.2 billion),a commendable achievement considering the slowdown in the IT Services

38、 sector at the global level.HDFC Group jumped to 3rd spot as the most valuable Indian brand in our rankings as a result of its merger with HDFC Ltd.The brands remarkable success can be attributed to a three-pronged approach;a strong push on technology for back-end operations,heightened customer sens

39、itivity,and the expansion of technology-enabled services.Coming in at 4th and 5th placements respectively,LIC Group and Reliance complete the top 5 Indian brands ranked by Brand Finance this year.SBI Group and Airtel have weathered the tough market situation with strong brand building initiatives.HC

40、L Tech jumped 2 ranks to 8th position supported by strategic investments whilst focusing on emerging technology and services.Larsen&Toubro(brand value USD7.2 billion)made a notable entry into the top 10 list,securing the 9th placement as Indias most valuable brands ranked,thanks to its sharp focus o

41、n efficiency and operational excellence across sectors where the brand operates.Mahindra,ranked 10th(brand value USD6.6 billion)completes the list of marquee Indian brands dominating the India 100 2024 rankings,in addition to being prominently featured in a number of other global rankings published

42、by Brand Finance in 2024.Brand Finance India 100 11Top 10 Most Valuable Indian Brands 2024 Brand Finance Plc.2024Ranking Analysis41532$28.6 bn$14.2 bn$10.4 bn$10.1 bn$8.4 bnugtz 109876$7.6 bn$7.2 bn$6.6 bn$8.2 bn$7.7 bngHu Brand Finance India 100 12Ranking Analysis10987685.685.084.587.5f86.2gHmdTop

43、10 Strongest Indian Brands 2024 Brand Finance Plc.20244153292.991.088.088.087.9otogrTaj:Indias strongest brand ranked for third consecutive year Taj has retained its No.1 position in brand strength for three years in a row!Meanwhile,the Amul and SBI Group brands have shown remarkable improvement in

44、brand strength scores,currently among the top 5 strongest Indian brands ranked.Notably,SBI Group also features as the 15th strongest brand in Brand Finances Global Banking report 2024,thanks to its concerted brand building efforts to live up to its tagline of The banker to every Indian.This year,Vol

45、tas and Raymond,have made it to the top 10 strongest Indian brands ranked with a brand strength rating of AAA and AAA-respectively.Decades of trust-building,consistent quality,emotional connection with Indian consumers,and disciplined service delivery have been the hallmarks of both brands.Brand Fin

46、ance India 100 13Brand Value Change 2023-2024(%)Brand Finance Plc.2024Ranking Analysis122%86%83%63%63%62%53%53%48%45%Brand Finance India 100 14Ranking AnalysisSectorBrand Value (USD m)%of totalNumber of BrandsDiversified60,15328%8Banking39,86818%18IT Services24,71111%8Oil&Gas21,76510%7Telecoms14,062

47、6%3Insurance10,3555%2Others41,22919%54Total212,143100%100Brand Value by Sector Brand Finance Plc.2024Brand Finance India 100 15Top 10 Indian Brands by Sustainability Perceptions Value Brand Finance Plc.2024Ranking AnalysisUSDxx=Sustainability Perceptions Value x.x=Sustainability Perceptions Score/Se

48、ctor Median109876E:1.03 S:1.04 G:1.03E:0.96 S:1.03 G:0.99E:1.02 S:1.04 G:1.03E:1.05 S:1.05 G:1.05E:1.04 S:1.05 G:1.06$656 m$632 m$505 m$777 m$714 mzgHH41532E:1.07 S:0.94 G:1.00E:1.02 S:1.02 G:1.04E:1.00 S:1.05 G:1.04E:1.01 S:0.95 G:0.98E:1.03 S:1.07 G:1.06$4,046 m$2,053 m$1,102 m$905 m$792 muu t Tat

49、a Group leads with the highest Sustainability Perceptions Value and HDFC Bank has the highest positive gap value Brand Finance also utilises its Global Brand Equity Monitor(GBEM)research to compile a Sustainability Perceptions Index.The study determines the role of sustainability in driving brand co

50、nsideration across sectors and offers insight into which brands global consumers believe to be most committed to sustainability.For individual brands,the Index displays the proportion of brand value attributable to sustainability perceptions.This Sustainability Perceptions Value is the financial val

51、ue contingent on a brands reputation for acting sustainably.From here,Brand Finances perceptual research is analysed alongside CSRHubs ESG performance data to determine a brands gap value.This is the value at risk or to be gained,based on the difference between sustainability perceptions and actual

52、performance.The 2024 Sustainability Perceptions Index finds that among Indian brands in the rankings,Tata Group has the highest Sustainability Perceptions Value of USD4 billion.The Tata Water Mission,an initiative by Tata Group,focuses on providing sustainable solutions for water and sanitation chal

53、lenges in rural India.A notable example of their recent project is the Clean Drinking Water initiative in Maharashtra.The mission aims to ensure access to clean drinking water for rural communities,addressing issues of water scarcity and contamination.In this project,Tata Water Mission targeted 100

54、villages in Maharashtra,specifically in drought-prone and water-scarce regions.The project involved the installation of community water purification plants and the construction of rainwater harvesting structures to enhance water availability.As a result,over 50,000 villagers now have access to safe

55、drinking water,leading to a 60%reduction in waterborne diseases.In assessing the gap between sustainability perceptions and performance,HDFC Bank has the highest positive gap value of USD105 million among Indian brands in the rankings.Brand Finance India 100 16Ranking AnalysisTop 10 Sustainability G

56、ap Values 2024(Indian Brands)Brand Finance Plc.2024$105 m$31 m$30 m$22 m$21 m$18 m$16 m$12 m$11 m$10 mAs mentioned above,a positive gap value means that the brand sustainability performance is stronger than perceived:brands can add value through enhanced communication about their sustainability effo

57、rts,so that perceptions are raised to fully account for the brands actual sustainability performance.HDFC Banks gap value suggests that it could generate an additional USD105 million in potential value for shareholders through enhanced communication of its impact and accomplishments in sustainabilit

58、y.In February 2024,HDFC Bank launched several sustainability initiatives aimed at furthering environmental conservation and social responsibility.The bank is enhancing its energy efficiency by integrating more renewable energy sources into its operations and advancing its waste reduction programs th

59、rough increased recycling efforts.Additionally,HDFC Bank is expanding its financial inclusion initiatives to reach more underserved communities,thereby empowering small businesses and entrepreneurs through microfinance support.The bank is also investing in community development projects,particularly

60、 in education,healthcare,and livelihood improvement,to contribute to the overall well-being of society.These initiatives underscore HDFC Banks ongoing commitment to sustainable development and responsible banking practices.Sector Rankings&AnalysisBrand Finance India 100 18AutomobilesThe Indian autom

61、obile industry has historically served as a bellwether for the Indian economy,reflecting both macroeconomic expansion and technological advancement due to its crucial role in these areas.The industry is characterised by a dominant two-wheeler segment,fueled by a growing middle class a nd a young pop

62、ulation.Additionally,the rise of logistics and passenger transportation sectors is driving demand for commercial vehicles.India has further established itself as a strong player in the global heavy vehicle market,holding the top position in tractor production,the second position in bus manufacturing

63、,and the third position in heavy truck manufacturing.Sustainability has emerged as a major global trend in mobility,and Indian brands have responded swiftly by calibrating their product lines,portfolios,and innovation strategies.Government incentives for electric vehicles(EVs)have significantly enco

64、uraged major brands to take bold steps forward in this critical transition.Mahindra leads the Indian auto brand landscape with a brand value of USD3.4 billion while Maruti Suzuki,Bajaj Auto,Hero MotoCorp,and Tata Motors,round up the top 5 in this segment.Notably,Bajaj Auto recorded a significant 15%

65、growth in brand value to USD2.3 billion,while Tata Motors also saw a 1%increase to USD1.4 billion.Tata Motors strategic adoption and launch of EVs has significantly reshaped its product mix,solidifying their position as a strong contender in the emerging EV market.1Mahindra$3,439 m-5%2Maruti Suzuki$

66、2,395 m-6%3Bajaj Auto$2,347 m+15%4Hero$1,661 m-2%5Tata Motors$1,397 m+1%Brand Finance India 100 19Banking1HDFC Bank$9,376 m+38%2State Bank of India$6,901 m-6%3ICICI Bank$4,522 m+33%4Axis bank$2,536+1%5Kotak Mahindra$2,352 m+21%6Bank Of Baroda$1,679 m+28%7Union Bank of India$1,531 m+48%8Canara Bank$1

67、,534 m+8%9IndusInd Bank$1,350 m+53%10Indian Bank$719 m+63%Over the past three years,public sector banks (PSBs)have significantly narrowed the profit gap with private banks through improved balance sheets and boosted earnings.This revival story is driven by the governments successful implementation o

68、f the 4R strategy:Recognising NPAs transparently,Resolution and recovery,Recapitalising PSBs,and Reforms in the financial ecosystem.Notably,the net profit of PSBs has multiplied more than fourfold as a result.Furthermore,major banking sector reforms like the rise of digital payments,neo-banking,Indi

69、an NBFCs,and fintech have significantly enhanced Indias financial inclusion and fueled the countrys credit cycle.HDFC Bank,the number one banking brand ranked in Brand Finances India 100 2024,has seen its brand value surge by an impressive 38%.This growth can be attributed to two strategic decisions

70、:a considered investment in enhancing the customers technology experience and the successful merger with HDFC Ltd,a leader in the home finance segment.State Bank of India(SBI)retains its position as the second most valuable bank ranked in India,holding on to the banker to every Indian reputation and

71、 boasting a brand value of USD6.9 billion while ICICI Bank made a significant leap with a 33%growth in brand value,reaching USD4.5 billion.Among the fastest-growing Indian banking brands ranked are Indian Bank(brand value up 63%to USD719 million),IndusInd Bank(brand value up 53%to USD1.3 billion),Un

72、ion Bank of India(brand value up 48%to USD1.5 billion),and Punjab National Bank,which witnessed a 29%year-on-year growth(USD1.4 billion).Brand Finance India 100 20Building MaterialsUltratech Cement remains the undisputed leader in the building materials sector with an impressive 26%year-on-year bran

73、d value growth to reach USD1.4 billion while Shree Cement secured the second spot.The remaining brands ranked from third to fifth placements are Ambuja Cements,ACC and JSW Cement.This sector is boosted by the strong infrastructure push in the entire Indian ecosystem.1Ultratech Cement$1,401 m+26%2Shr

74、ee Cement$507 m-6%3Ambuja Cements$292 m-16%4ACC$282 m-28%5JSW Cement$49 m-13%Brand Finance India 100 21EngineeringIndia has become one of the most viable destinations for manufacturing,engineering services,knowledge hub for R&D and continues to be the flagbearer of IT services globally.The engineeri

75、ng sector is the largest of the industrial sectors in India.It accounts for 27%of the total factories in the industrial sector and represents 63%of overall foreign collaborations.Larsen&Toubro(brand value USD5.2 billion)tops the Engineering table,securing the 1st rank as Indias most valuable enginee

76、ring brands,thanks to its sharp focus on efficiency and operational excellence across sectors where the brand operates.Zetwerk makes a remarkable debut in the India 100 2024 report,securing the 2nd position among the most valuable Indian engineering brands ranked with a brand value of USD543 million

77、.This young company,established only six years ago,has established itself as a leader in manufacturing excellence through its innovative technology-enabled manufacturing services.The sector is rounded off by other formidable engineering brands including BHEL at the 3rd position(USD447 million),Volta

78、s at 4th rank and Tata Projects securing the 5th spot.1Larsen&Toubro$5,239 m+8%2Zetwerk$543 m-3Bharat Heavy Electricals$447 m+14%4Voltas$314 m+6%5Tata Projects$205 m-8%Brand Finance India 100 22FoodThe Indian Food&Drinks sector faces pressure as consumer purchasing habits shift online.Major brands a

79、re innovating to pique consumer interest and generate new revenue streams with improved margins.Amul,the leading Indian Food&Drinks brand in our ranking,continues its strong performance with an 11%brand value increase to USD3.3 billion while Britannia,owing to market pressure,experienced a 6%decline

80、 in brand value to USD1.4 billion this year.Mother Dairy,ranked third,is close to crossing the USD1 billion mark this year.Nandini has maintained its position as the fourth brand in the ranking,achieving the highest growth rate in the industry at 16%,which has increased its brand value to USD940 mil

81、lion.Parle too shows and impressive growth rate of 14%which has boosted its brand value to USD850 million.1Amul$3,305 m+11%2Britannia$1,446 m-6%3Mother Dairy$990 m+1%4Nandini$940 m+16%5Parle$850 m+14%Brand Finance India 100 23HotelsTaj Hotels maintains its dominant position among brands ranked in th

82、e Indian hotel sector,achieving an impressive 45%brand value growth to USD545 million.This achievement comes alongside Taj retaining its reputation as the strongest Indian brand ranked by Brand Finance for the third consecutive year.Taj also holds the distinction of being the worlds strongest hotel

83、brand ranked based on Brand Finances Global Hotels 2024 report.Celebrating its 120th year,the Taj boasts a unique portfolio encompassing grand palaces,iconic city hotels,safaris,spa resorts,and service residences,with over 110 hotels across 13 countries.For over a century,the Taj has cultivated an u

84、nmatched reputation for its signature hospitality,fondly referred to as Tajness,captivating patrons worldwide.Oberoi Hotels demonstrates a strong post-pandemic recovery,experiencing a 25%brand value increase,fueled by Indias robust domestic travel and tourism sector.ITC Hotels rounds out the top thr

85、ee hotel brands in India.1Taj$545 m+45%2Oberoi$117 m+25%3ITC-Hotels$81 m+2%Brand Finance India 100 24InsuranceLife Insurance Corporation of India(LIC)reigns supreme among the brands ranked in the Indian insurance sector,boasting a brand value of USD9.8 billion and holding the top spot for brand stre

86、ngth in the Brand Finance Insurance 100 2024 report.This is a remarkable achievement for a brand trusted by nearly a billion Indian citizens,thanks to its extensive network of local agents and commitment to reliable service.Following closely behind,SBI Life,is the second most valuable brand ranked i

87、n Indias insurance landscape.It also secured the prestigious 6th position for brand strength globally in the Brand Finance Insurance 100 2024 report.HDFC Life,Tata AIA Life Insurance,and Max Life Insurance round out the top five Indian brands ranked in this segment.1LIC$9,760 m-2SBI Life$1,300 m-3HD

88、FC Life$998 m-4Tata AIA Life Insurance$528 m+30%5Max Life Insurance$286+6%Brand Finance India 100 25IT ServicesThe IT Services sector remains a crucial driver of the Indian economy,contributing significantly to the countrys Gross Domestic Product(GDP).In FY2023,the industry accounted for 8%of GDP,an

89、d this is projected to rise to 10%by 2025.IT Services also generate significant employment opportunities,with approximately 6 million citizens employed in the sector.However,recent headwinds,including geo-political tensions and the rise of artificial intelligence,have created challenges in the secto

90、r.Client decision-makers are hesitant to commit to long-term contracts,putting pressure on revenues and impacting order sizes and tenures across the brands operating in the industry.Maintaining their leadership positions as the first and second ranked IT Services brands,both TCS(brand value up 11%to

91、 USD19.2 billion)and Infosys(brand value up 9%to USD14.2 billion)achieved an impressive double-digit brand value growth.Despite industry challenges,HCL Tech defied the trend with a remarkable 16%brand value increase to USD7.6 billion,solidifying its position as a top performer.Other major players,ho

92、wever,faced headwinds.Wipros brand value declined by 8%to USD5.8 billion and Tech Mahindras brand value experienced a 10%downtrend(USD3.1 billion).LTIMindtree,meanwhile,experienced a 4%increase in brand value to USD2 billion).Notably,Hexaware emerged as the fastest-growing brand within the top 10,ac

93、hieving a robust 20%increase in brand value to USD724 million.This accomplishment is particularly impressive given the current market environment,characterised by geopolitical tensions and a slowdown in client decision-making that has subdued brand value growth for many established players.Persisten

94、t Systems also continued its growth trajectory,with a 16%brand value increase to USD609 million over the past three years.1TCS$19,165 m+11%2Infosys$14,213 m+9%3HCLTech$7,574 m+16%4Wipro$5,756 m-8%5Tech Mahindra$3,129 m-10%6LTIMindtree$1,952 m+4%7Hexaware Technologies$724 m+20%8Mphasis$701 m-8%9Persi

95、stent Systems$609 m+16%10Coforge$356 m+4%Brand Finance India 100 26Mining,Metals&MineralsIndia boasts a competitive advantage in steel and alumina production due to favourable production and conversion costs.This,coupled with its strategic location,positions India to capitalise on export opportuniti

96、es,particularly in the fast-growing Asian markets.Minerals are precious natural resources that serve as essential raw materials for fundamental industries,so the growth of the mining industry is instrumental for the overall industrial development of a nation.The vast resources of numerous metallic a

97、nd non-metallic minerals that India is endowed with serve as a foundation for the expansion and advancement of the nations mining industry.Tata Steel retains its top rank in the Mining&Metals sector,further solidifying its position with a remarkable 28%brand value increase to USD2.9 billion.This ach

98、ievement comes amidst an uncertain geopolitical scenario,where Tata Steel demonstrated agility and a sharpened focus on risk management.They successfully navigated the volatility associated with sharp changes in underlying trading conditions,particularly within their extensive supply chain.JSW Steel

99、 is the fastest growing metals brand with an impressive 77%growth in brand value(USD1.1 billion).A leading integrated steel brand,JSW Steel has a strategic collaboration with JFE Steel of Japan,enabling access new and state-of-the art technologies to offer high value special steel products to its cu

100、stomers.A range of product brands enable efficient retail and B2B engagements for a variety of products like CRC and sheets,galvanized and galvalume products.1Tata Steel$2,890 m+28%2JSW Steel$1,050 m+77%3Vedanta$1,041 m+23%4HINDALCO$923 m+4%5SAIL$465 m+4%Brand Finance India 100 27Oil&GasThe Oil and

101、Gas sector is a linchpin industry in India,playing a crucial role in influencing decision-making across other vital sectors.As Indias economic growth is tightly linked to its energy demand,and the need for oil and gas is projected to rise,this makes the sector a potentially lucrative investment dest

102、ination.Currently,India ranks among the top five oil consumers globally.Having established itself as a refining hub with 23 refineries,Indias further expansion plans aim to attract foreign investment in export-oriented infrastructure like product pipelines and export terminals.Indian Oil leads the p

103、ack in the Indian Oil and Gas brands ranked with a remarkable 24%brand value growth to USD5.1 billion.This achievement stems from strategic investments in operational improvements,expansion of green fuel offerings and partnerships,and consistent brand building through community outreach and sports s

104、ponsorships.Reliance,BPCL,HPCL,and ONGC,round out the top five brands ranked in the Indian Oil and Gas sector.1Indian Oil$5,054 m+24%2Reliance$4,266 m-3%3Bharat Petroleum$2,788 m+6%4Hindustan Petroleum$2,779 m+17%5ONGC$1,624 m-37%6HMEL$656 m-7Oil India Limited$610 m+55%8MRPL$488 m+4%9Petronet LNG$26

105、7 m-10Chennai Petroleum$173 m-4%Brand Finance India 100 28TyresThe Indian Tyres market is now being driven by an increase in regional tyre production facilities because of the strong Make in India trend.MRF Tyres has retained its No.1 rank in terms of brand value(USD606 million)followed by Apollo Ty

106、res maintaining its second placement as the most valuable tyres brand ranked(USD557 million).The top 5 rank is completed by JK Tyres at the third place,followed by Ceat at the fourth and finally BKT at the fifth spot.1MRF$606 m-9%2Apollo Tyres$557 m-14%3JK Tyres$312 m-9%4Ceat$293 m-7%5BKT$217 m-9%Br

107、and Finance India 100 29Sector Rankings&AnalysisSome standout performances from India brand value analytics:Raymond,the leading Indian apparel brand,records a steady 12%brand value increase to USD305 million.Notably in 2024,Raymond achieves a significant milestone by entering the rankings of top 10

108、strongest brands in India for the first time,securing a BSI rating of AAA-.Zetwerk makes a remarkable debut in the India 100 2024 report,securing the second position among most valuable engineering brands ranked with a brand value of USD543 million.This young company,established only six years ago,h

109、as established itself as a leader in manufacturing excellence through its innovative technology-enabled manufacturing services.Catering to diverse sectors like renewables,defense,automotive,and core engineering,Zetwerks impressive growth trajectory is reflected by its entry as the 64th most valuable

110、 brands ranked this year.Indigo takes flight as the most valuable airlines brand ranked in India this year,achieving an impressive 26%brand value increase,and emerging as the nations first airlines brand to surpass the US$1 billion mark(brand value USD1.1 billion).Air India,having overcome initial c

111、hallenges,also demonstrates positive growth with a 6%brand value increase(brand value USD386 million)while Vistara maintains its upward trajectory with a healthy 55%brand value growth.Established in 2015,CIEL HR has quickly emerged as a formidable force in the HR services industry.The company provid

112、es talent solutions to over 3,000 organisations across 80 offices in 48 locations,solidifying its position as the largest HR services brand to capitalise on Indias growing HR market.Recognised for its meticulous brand building efforts,CIEL HR boasts a brand strength rating of AA and a brand value of

113、 USD30 million.This rapidly growing brand presents a compelling future prospect.HMEL marks a bold entry into our rankings this year,securing the 56th position as the most valuable Indian brand ranked and a leading Oil&Gas brand in Northern India.A greenfield project and joint venture between HPCL an

114、d Mittal Energy Ltd.,HMEL leverages cutting-edge technology to achieve high operational efficiency.Sustainability and innovation are at the forefront of HMELs ethos,solidifying its position as a progressive player in the Indian Oil&Gas sector.The National Stock Exchange(NSE)continues to solidify its

115、 position as a leading player,not just in India but globally.Indian stock exchanges are consistently recognised for their technological advancements and high participation volumes.NSE itself has witnessed remarkable brand value growth,experiencing a 40%year-on-year increase to reach USD378 million.T

116、his impressive performance is further underscored by a 12-rank jump in our India 100 2024 report.2024 Rank2023 RankBrandSector2024 Brand ValueBrand Value Change2023 Brand Value2024 Brand Rating2023 Brand Rating11Tata GroupDiversified$28,634+8.5%$26,381AAA-AAA-22InfosysIT Services$14,213+9.2%$13,010A

117、AA-AAA-3-HDFC GroupBanking$10,374-AAA-4-LIC GroupInsurance$10,068-AAA-55Reliance GroupOil&Gas$8,375+13.8%$7,357AAAA+6-SBI GroupBanking$8,201-AAA-74AirtelTelecoms$7,678+2.0%$7,527AAAAAA-810HCLTechIT Services$7,574+15.9%$6,537AAA-AA+9-Larsen&Toubro GroupDiversified$7,191-AA+107Mahindra GroupDiversifie

118、d$6,568-7.3%$7,084AAA-AA+118Wipro GroupDiversified1211Jio GroupTelecoms1314Indian OilOil&Gas1413Bajaj GroupDiversified1515ICICI BankBanking1623Adani GroupDiversified1716AmulFood1817Bharat PetroleumOil&Gas1921Hindustan PetroleumOil&Gas2020Axis BankBanking2122TanishqRetail2219Maruti SuzukiAutomobiles2

119、324Kotak MahindraBanking2426ITC GroupDiversified2531Bank Of BarodaBanking2628HeroAutomobiles2718ONGCOil&Gas28-Punjab National Bank GroupBanking2935Union Bank of IndiaBanking3030Canara BankBanking3127Asian PaintsPaints3229BritanniaFood3341JSW GroupMining,Iron&Steel3439IndusInd BankBanking3537Flipkart

120、Retail3645IndigoAirlines3760MothersonAuto Components3842VedantaMining,Iron&Steel3933DmartRetail4040TVSAutomobiles4136Mother DairyFood4244Godrej GroupDiversified4347NandiniFood4454ParleFood4543Ashok LeylandAutomobiles4648DaburCosmetics&Personal Care4746Royal EnfieldAutomobiles4852GAILUtilities4949NTP

121、CUtilities5058Hexaware TechnologiesIT ServicesBrand Finance India 100 30Brand Value Ranking(USDm)Top 100 most valuable Indian brands 1-502024 Rank2023 RankBrandSector2024 Brand ValueBrand Value Change2023 Brand Value2024 Brand Rating2023 Brand Rating5173Indian BankBanking5261Bank of IndiaBanking5353

122、MphasisIT Services5459Coal IndiaMining,Iron&Steel5550Power Finance CorporationBanking56-HMELOil&Gas5756KingfisherBeers5864Persistent SystemsIT Services5955MRFTyres6057Apollo TyresTyres6167Bandhan BankBanking6278TajHotels6363Power GridUtilities64-ZetwerkEngineering6562Shree CementEngineering6665UPLCh

123、emicals6768Sun PharmaPharma6871IDBI BankBanking6974Federal BankBanking7070MRPLOil&Gas7172SAILMining,Iron&Steel7276Bharat Heavy ElectricalsEngineering7369PidiliteChemicals7466ZeeMedia7579HALAerospace&Defence7680Indus TowersTech7775Berger PaintsPaints7881Air IndiaAirlines7991National Stock Exchange In

124、diaExchanges8077HavellsElectronics81-WestsideRetail8285CoforgeIT Services8392RedingtonElectronics8451PatanjaliCosmetics&Personal Care8594RBL BankBanking86-CromaRetail8788VoltasEngineering8884JK TyresTyres8990RaymondApparel9086CeatTyres9183NerolacPaints9293Max Life InsuranceInsurance9399Indian Overse

125、as BankBanking9487Apollo Hospitals EnterpriseHealthcare Facilities9596FirstsourceIT Services96-Allied Blenders&DistillersSpirits97-Sonata SoftwareIT Services98-BELAerospace&Defence9989BSNLTelecoms100-Aurobindo PharmaPharmaBrand Finance India 100 31Top 100 most valuable Indian brands 51-100Brand Valu

126、e Ranking(USDm)Brand SpotlightBrand Finance India 100 33rBrand ValueUSD545 m#62Brand StrengthBSI 92.9TajBrand Finance India 100 34Interview with Puneet ChhatwalMr.Puneet Chhatwal Managing Director&CEO,Indian Hotels Company Limited(IHCL)What are Tajs biggest advantages in ensuring brand success?Right

127、 from the opening of its first hotel The Taj Mahal Palace,in Mumbai in 1903,Taj introduced authentic Indian hospitality to the world.Since then,with a glorious list of firsts,from opening the doors to Indias living grand Palaces and creating landmark tourism destinations like Rajasthan,Goa,Kerala,An

128、damans and recently North East India,to hoisting the tricolour globally with iconic hotels in UK and the USA,Taj has etched its name in the annals of history and shaped the evolution of the hospitality landscape in India.As Taj now celebrates 120 years,it represents a unique portfolio of Grand Palac

129、es,Iconic City Hotels,Safaris,Spa Resorts and Service Residences with over 110 hotels across 13 countries.With a craft of hospitality that has perfected over a century,fondly referred to as Tajness,Taj has earned an unmatched reputation with its patrons across the globe.The affection of our guests a

130、nd the remarkable passion and commitment of the brands 30,000-strong team makes Taj truly a symbol of pride.By offering unique experiences to guests,leading the way in engaging local communities and pioneering new destinations,Taj continues to deliver superior performance and create long term value

131、for all stakeholders.What role do you think the company can play in terms of sustainability and the climate change challenge?Staying true to our century-old legacy of leading by example and placing community at the heart of everything we do,we launched the ESG+framework of Paathya.Anchored to the Un

132、ited Nations Sustainable Development Goals,Paathya defines short and long-term goals to be fulfilled by 2030.Working towards the goal of eliminating single-use plastic,40 of our hotels have installed bottling plants that replace plastic water bottles with reusable glass bottles.We are also committed

133、 to using 50%of energy from renewable sources.Brand Finance India 100 35Currently,43 of our hotels have adopted renewable energy and 7 hotels are powered by 100%green energy.Setting a green standard,Taj also recently introduced Innergise Green Meetings,a sustainable solution for corporate meetings a

134、nd conferencing needs,offering guests a choice to reduce their carbon footprint.With our commitment to skill building and creating employability for the deserving and marginalized,we aim to impact the livelihood of over 100,000 youth.Our collaboration with UNESCO will see the adoption of 100%of Inta

135、ngible Cultural Heritage(IHC)projects in the geographies we operate in.We believe that embedding ESG at the core of our operations will help us navigate through the challenges of today and seize the promising opportunities that lie ahead.Looking ahead,what future plans and strategies does the brand

136、have in place to further strengthen its brand and continue the impressive growth of its brand value?Indias hospitality market is under-penetrated compared to global majors,with a branded room supply of 0.2 million.Indias vivid landscapes and rich culture and history present significant tourism poten

137、tial waiting to be unlocked.Brand Spotlight Taj|Interview with Puneet ChhatwalAlso,with India breaking into the top 5 global economies,travel and tourism are emerging as a major growth engine for the Indian economy.We are committed to growing and showcasing Indias numerous destinations.This is refle

138、cted in our recent signings and openings of new Taj hotels in locations like Mumbai,Delhi,Chennai,Gangtok,Ranthambore and Lakshadweep.We will also continue to grow the brand in the international markets with a strong Indian diaspora.We recently signed Taj hotels in Bhutan and in Continental Europe a

139、t Frankfurt,Germany.Other Taj hotels in the pipeline are Taj Dhaka,in Bangladesh and Taj Riyadh,in the heritage city of Diriyah,Taj in Makkah,Saudi Arabia and Taj Deira Waterfront in Dubai.Tajs journey will stay true to its values of responsible and sustainable growth,always keeping our communities,

140、customers and colleagues at the core.This includes adopting green practices in design and construction,developing a sustainable supply chain,promoting local employment and offering a sense of place through bespoke experiences to the travellers.Brand Finance India 100 36uBrand ValueUSD724 m#50Brand S

141、trengthBSI 73.3Hexaware TechnologiesBrand Finance India 100 37Interview with Nidhi AlexanderMs.Nidhi Alexander Chief Marketing Officer,Hexaware TechnologiesHow has the company adapted to emerging trends and technologies,and how has this influenced Hexawares brand positioning in the market?Hexaware h

142、as made a strategic shift toward becoming an AI-first company.We have not only developed strong capabilities in data,cloud,and AI technologies,but also created an AI-first culture,with clear roles and effective governance.Our dedication starts at the top.Our entire leadership team,including our CEO,

143、has undergone compulsory training.Moreover,99%of our IT workforce is trained in AI/Gen AI.Our solutions that incorporate AI,such as RapidX(speeding up software development),Tensai(enhancing code release and tech management),and Amaze(complete cloud migration and optimization)boost solution quality a

144、nd efficiency and inspire Hexawarians to use Gen AI in their work.This organization-wide focus on an AI-first approach has resulted in better service delivery and customer satisfaction,strengthening Hexawares reputation as a tech leader.What are Hexawares most significant advantages in ensuring bran

145、d success?At Hexaware,our success hinges on six foundational values.With three ensuring our brand success:1.Put people first:We lead with empathy,enabling a creative culture because the best solutions bloom from well-cared-for minds.This enhances our brands strength and market position.2.Create cust

146、omer value:We aim to deliver unexpected value,turning partnerships into powerful potential.3.Innovate relentlessly:Innovation defines us.Our pursuit of innovation puts us ahead of industry trends,making our brand synonymous with future-focused solutions.Brand Finance India 100 38What role do you hop

147、e Hexaware can play regarding sustainability and the climate change challenge?Sustainability is at the heart of our core values and is embedded in our business strategy.At Hexaware,59%of our energy requirements in India are met through renewable sources.Were committed to net zero emissions,aligned w

148、ith the Science Based Targets Initiative(SBTi),and have published our inaugural report on climate-related financial disclosures in accordance with Task Force on Climate-related Financial Disclosures(TCFD)standards.We partnered with the Environmental Foundation of India to restore six water bodies ne

149、ar our Chennai campus,conserving over 9.99 crore litres of water and enriching local biodiversity,benefiting over 1,000 people.Our Corporate Social Responsibility(CSR)programs focus on education,healthcare,environmental stewardship,womens empowerment,and rural development.In 2023,these initiatives p

150、ositively impacted 63,000+lives.Brand Spotlight Hexaware Technologies|Interview with Nidhi Alexander Employee engagement can significantly impact brand perception.How does Hexaware involve employees contributing to and aligning with the brands values and goals?Hexaware engages employees through stra

151、tegic initiatives that align with its values and goals,integrating the workforce into the companys culture and objectives.Programs like Mavericks emphasize cross-cultural sensitivity,while Gen AI learning and SONIC certifications foster innovation,aligning employees with Hexawares global market enga

152、gement goals.Our rewards and recognition program celebrates employees who exemplify core values such as innovation,customer focus,and teamwork with awards like Culture Champ,Tech Guru,and Rockstar of the Month.The Yuva event and other cultural initiatives allow employees to engage with and contribut

153、e to Hexawares community goals.Additionally,the Faces of Hexaware campaign uses employee testimonials to showcase the brands impact and workforce satisfaction,reinforcing employee alignment with the brands values.Brand Finance India 100 39zBrand ValueUSD656 m#56Brand StrengthBSI 68.3HMELBrand Financ

154、e India 100 40Interview with Prabh DasMr.Prabh DasManaging Director&Chief Executive Officer,HMELHow has the company adapted to emerging trends and technologies,and how has this influenced HMELs brand positioning in the market?Process automation has been at the heart of HMELs strategic vision for bui

155、lding a smart enterprise.Leveraging the latest technology and partnering with the best gives us superior operational performance and profitability with strict adherence to safety and environmental standards.Right from the inception of the company,we have focussed on delivering shareholder value thro

156、ugh diversified businesses,by leveraging technology,creating efficiencies,positively impacting communities,harnessing the power of human energy,and continuous innovation.Listening and understanding the needs of our customers allows us to develop products and services that genuinely enhance their liv

157、es.Our agile structures help us to make faster decisions,allowing for quicker responses to market changes and customer needs.By delivering consistent benchmark performance on all business parameters,HMEL has become synonymous with trust,credibility and resilience.What are HMELs biggest advantages in

158、 ensuring brand success?Being in an industry that is heavily impacted by external changes,it is important to remain agile and adaptive.As one of the youngest companies in the Indian Oil&Gas sector,we thrive by continuously leveraging opportunities that align with our business and sustainability obje

159、ctives.Brand Finance India 100 41The attributes that contribute to our success are:Customer Focus:Having a deep understanding of how our products and services impact the lives of millions of customers allows us to develop products that are clean,safe and enhance their lives.We ensure this by maintai

160、ning open communication channels and prioritising customer feedback in our decision-making processes.Global Benchmarks:It has always been our endeavour to always benchmark ourselves against the best in the world.This enables us to adopt global best practices that improve the efficiency of our proces

161、ses and provide us with a strategic advantage.Performance Driven Culture:Our people are our biggest strength and source of our success.With an enduring passion for excellence,never-say-die spirit and high ethical standards,the HMEL team is helping us to expand our footprint and set new benchmarks.Wi

162、th the power of teamwork and an environment of high performance,our team constantly drives innovative solutions to resolve the most complex problems.Forward-Thinking:Staying ahead of the curve requires unique and progressive philosophies.Anticipating changes and proactively developing solutions that

163、 meet the evolving needs of our customers is central to our strategy.Brand Spotlight HMEL|Interview with Prabh DasSocial responsibility and sustainable practices are increasingly important to stakeholders.How has HMEL integrated sustainability initiatives into its brand strategy?The philosophy of Co

164、rporate Social Responsibility and Sustainability as practiced by HMEL from its early days has become a way of life,embodying a deeply ingrained social culture rather than a mere obligatory commitment.In fulfilling its role as a socially responsible corporate entity,HMEL is empowering rural women,fos

165、tering self-employment through self-help groups,facilitating youth employment,improving health and infrastructure,enabling youngsters to learn about science and technology,participate in competitive examinations like JEE and NEET,thereby realising the aspirations to pursue careers in engineering and

166、 medicine.Sustainability is not a buzz word for us,but it is a commitment and an integral part of our daily operations.It is a commitment that starts from the top and permeates through every level of our organisation.Our Sustainability Policy is pivotal in aligning our efforts with the goals and obj

167、ectives aimed at achieving comprehensive development.We have successfully completed over 30 energy and fuel-efficient projects till date.We are steadfast in our goal of achieving a net-near-zero emission status by the year 2050,a testament to our dedication to the planet.Brand Finance India 100 42mB

168、rand ValueUSD543 m#64Brand StrengthBSI 64.4ZetwerkBrand Finance India 100 43Interview with Amrit AcharyaMr.Amrit AcharyaCEO&Co-founder,Zetwerk ManufacturingWhat are Zetwerks biggest advantages in ensuring brand success?Zetwerk is all about giving our customers control,saving them cash,and getting th

169、ings done fast.We try to keep things simple and stick to the basics.We tell our customers three things;one:see everything,know everything which means that our in-house operating system will offer complete visibility into every step,from the first design sketch to the final order.We take the mystery

170、out of manufacturing.Second,we offer them the bandwidth of more than 10,000 verified manufacturing partners around the world.Think of it as having a worldwide team of experts ready to jump in and help!This means our customers can find the perfect match for their requirements,no matter what they need

171、,saving time and money.Third,we support them with a very agile organisation structure at our end which is derived from a concept called Strategic Business Units.This structure allows us to keep things running smoothly and empowers our customers to make decisions quickly to get the best results possi

172、ble.What are the key trends you envisage as being the most important in the manufacturing industry over the next three years and how can brands navigate or capitalise on those?Over the next few years,we see three strong themes emerging for the Indian manufacturing industry:Trend 1-We anticipate soli

173、d domestic demand driven by a revival in private capital into new factories,infrastructure and long-term assets,especially in the industrial sectors.Trend 2-We expect an increase in exports as countries increasingly opt for diversified sourcing in addition to US-led diversification into India and ot

174、her Asian manufacturing destinations,especially in precision components,electric vehicles,medical devices,renewables and consumer electronics.Trend 3-We also foresee Indian companies looking to localise manufacturing and reduce dependency on imports,especially in Electronics and Aerospace.Brand Fina

175、nce India 100 44Zetwerk has successfully laid out a robust growth plan across all these themes and the industries it operates in.It will continue to bring strategic fillips to grow its consumer,aerospace and international businesses.In addition,it will continue to enhance its tech offerings under th

176、e Zetwerk Operating System umbrella to offer its customers complete visibility and transparency at every step of the manufacturing process.What would you consider as the defining moments or milestones in building and strengthening the Zetwerk brand?Zetwerks story is one of continuous adaptation and

177、innovation.We began with a promising software solution,but market realities lengthy client decision cycles and complex IT policies led us to pivot to a B2B marketplace model.This new approach connected manufacturers with a network of suppliers,but we identified challenges around supplier execution,i

178、ncluding capacity limitations and logistical hurdles.This wasnt a setback,but a springboard for our next strategic move.We transitioned into a managed manufacturing marketplace.Here,Zetwerk receives orders and oversees fulfilment by qualified suppliers on our platform,ensuring on-time delivery and p

179、roject completion.These pivots werent just course corrections;they were defining moments for Zetwerk,allowing us to become a more comprehensive and reliable partner for our customers.The global pandemic further fuelled our evolution.COVID-19 forced us to diversify beyond a single supply chain(genera

180、l fabrication)and geographic focus(India).This resulted in a significant shift in our business mix over the next few years:Customer Segments:100%industrial to 25%consumer electronics/75%industrial Geographic Reach:100%India to 85%India/20%internationalBy embracing change and adapting to market needs

181、,Zetwerk is fast emerging as a trusted brand for all the manufacturing needs.Were excited to continue innovating and delivering value to our customers across the globe.Brand Spotlight Zetwerk|Interview with Amrit AcharyaMethodologyDefinitionsEnterprise ValueBranded Business ValueBrand ContributionMe

182、taFacebookFacebookFacebook+Enterprise ValueThe value of the entire enterprise,made up of multiple branded businesses.Where a company has a purely mono-branded architecture,the enterprise value is the same as branded business value.Brand Value+Branded Business Value The value of a single branded busi

183、ness operating under the subject brand.A brand should be viewed in the context of the business in which it operates.Brand Finance always conducts a branded business valuation as part of any brand valuation.We evaluate the full brand value chain in order to understand the links between marketing inve

184、stment,brand-tracking data,and stakeholder behaviour.+Brand ContributionThe overall uplift in shareholder value that the business derives from owning the brand rather than operating a generic brand.The brand values contained in our league tables are those of the potentially transferable brand assets

185、 only,making brand contribution a wider concept.An assessment of overall brand contribution to a business provides additional insights to help optimise performance.+Brand ValueThe value of the trade mark and associated marketing IP within the branded business.Brand Finance helped to craft the intern

186、ationally recognised standard on Brand Valuation ISO 10668.It defines brand as a marketing-related intangible asset including,but not limited to,names,terms,signs,symbols,logos,and designs,intended to identify goods,services or entities,creating distinctive images and associations in the minds of st

187、akeholders,thereby generating economic benefits.Brand ValueBrand Finance India 100 46What is Brand Value?Brand value refers to the present value of earnings specifically related to brand reputation.Organisations own and control these earnings by owning trademark rights.All brand valuation methodolog

188、ies are essentially trying to identify this,although the approach and assumptions differ.As a result published brand values can be different.These differences are similar to the way equity analysts provide business valuations that are different to one another.The only way you find out the“real”value

189、 is by looking at what people really pay.As a result,Brand Finance always incorporates a review of what users of brands actually pay for the use of brands in the form of brand royalty agreements,which are found in more or less every sector in the world.This is sometimes known as the“Royalty Relief”m

190、ethodology and is by far the most widely used approach for brand valuations since it is grounded in reality.It is the basis for a public rankings but we always augment it with a real understanding of peoples perceptions and their effects on demand from our database of market research on over 6000 br

191、ands in over 41 markets.Disclaimer Brand Finance has produced this study with an independent and unbiased analysis.The values derived and opinions produced in this study are based only on publicly available information and certain assumptions that Brand Finance used where such data was deficient or

192、unclear.Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate.The opinions and financial analysis expressed in the report are not to be construed as providing investment or business advic

193、e.Brand Finance does not intend the report to be relied upon for any reason and excludes all liability to any body,government or organisation.Brand is defined as a bundle of trademarks and associated IP which can be used to take advantage of the perceptions of all stakeholders to provide a variety o

194、f economic benefits to the entity.Brand Valuation MethodologyBrand Finance India 100 471.Brand ImpactWe review what brands already pay in royalty agreements.This is augmented by an analysis of how brands impact profitability in the sector versus generic brands.This results in a range of possible roy

195、alties that could be charged in the sector for brands(for example a range of 0%to 2%of revenue).We adjust the rate higher or lower for brands by analysing Brand Strength.We analyse brand strength by looking at three core pillars:“Inputs”which are activities supporting the future strength of the bran

196、d;“Equity”which are real current perceptions sourced from our market research and other data partners;“Output”which are brand-related performance measures such as market share.Each brand is assigned a Brand Strength Index(BSI)score out of 100,which feeds into the brand value calculation.Based on the

197、 score,each brand is assigned a corresponding Brand Rating up to AAA+in a format similar to a credit rating.2.Brand StrengthThe BSI score is applied to the royalty range to arrive at a royalty rate.For example,if the royalty range in a sector is 0-5%and a brand has a BSI score of 80 out of 100,then

198、an appropriate royalty rate for the use of this brand in the given sector will be 4%.3.Brand Impact x Brand StrengthWe determine brand-specific revenues as a proportion of parent company revenues attributable to the brand in question and forecast those revenues by analysing historic revenues,equity

199、analyst forecasts,and economic growth rates.We then apply the royalty rate to the forecast revenues to derive brand revenues and apply the relevant valuation assumptions to arrive at a discounted,post-tax present value which equals the brand value.4.Forecast Brand Value Calculation credibilityBrand

200、Valuation MethodologyBrand Finance India 100 48Brand Strength MethodologyBrand Strength IndexMarketing InvestmentBusiness PerformanceStakeholder EquityWidely recognised factors deployed by marketers to create brand loyalty and market share.Perceptions of the brand among different stakeholder groups,

201、with customers being the most important.Quantitative market and financial measures representing the success of the brand in achieving price and volume premium.Analytical rigour and transparency are at the heart of our approach to brand measurement at Brand Finance.Therefore,in order to adequately un

202、derstand the strength of brands we conduct a structured,quantitative review of data that reflect the Brand Value Chain of brand-building activities,leading to brand awareness,perceptions and onwards to brand-influenced customer behaviour.To manage the Brand Value Chain process effectively we create

203、and use the“Brand Strength Index”(BSI).This index is essentially a modified Balanced Scorecard split between the three core pillars of the Brand Value Chain:Brand Inputs,Brand Equity and Brand Performance.Brand Finance India 100 491.Attribute Selection and WeightingAlthough we follow a general struc

204、ture incorporating the three pillars(Brand Inputs,Brand Equity and Brand Performance),the attributes included are different depending on the sector.A brand strength index for a luxury apparel brand will differ in structure from an index designed for a telecommunications brand.An index for luxury app

205、arel brand may emphasize the exclusiveness,word of mouth recommendation,and price premium,whereas an index for a telecommunications company may emphasis customer service and ARPU as important metrics.These attributes are weighted according to their perceived importance in driving the following pilla

206、r:Brand Investment measures in driving Brand Equity;Brand Equity measures for Brand-Related Business Performance measures;and finally the relevance of Brand-Related Business Performance measures for driving business value.In order to convert raw data in to scores out of 10 that are comparable betwee

207、n attributes within the scorecard,we then have to benchmark each attribute.We do this by reviewing the distribution of the underlying data and creating a floor and ceiling based on that distribution.Each brand is assigned a Brand Strength Index(BSI)score out of 100,which feeds into the brand value c

208、alculation.Based on the score,each brand is assigned a corresponding rating up to AAA+in a format similar to a credit rating.Analysing the three brand strength measures helps inform managers of a brands potential for future success.3.Benchmarking and Final ScoringBrands ability to influence purchase

209、 depends primarily on peoples perceptions.Therefore,the majority of the Brand Strength Index is derived from Brand Finances proprietary Global Brand Equity Research Monitor research,a quantitative study of a sample of over 100,000 people from the general public on their perceptions of over 4,000 bra

210、nds in over 25 sectors and 37 countries.However,at Brand Finance we also believe that there are other measures that can be used to fill gaps that survey research may not capture.These include total investment levels for example in marketing,R&D,innovation expenditure,that can a better guide to futur

211、e performance than surveys.They also include online measures such as ratings by review sites and social media engagement that can give a more granular understanding of marketing effectiveness.Finally they also include real behaviour for example net additions,customer churn and market share,to overco

212、me the tendency for surveys to incorporate intended behaviour rather than real.Over a period of 3 to 4 months each year,we collect all this data across all the brands in our study in order to accurately measure their comparative strength.2.Data CollectionBrand Strength MethodologyBrand Finance India

213、 100 50Our ServicesBrand Research What gets measured.+Brand Audits+Primary Research+Syndicated Studies+Brand Scorecards+Research Analytics+Soft PowerAre we building our brands strength effectively?How do I track and develop my brand equity?How strong are my competitors brands?Are there any holes in

214、my existing brand tracker?What do different stakeholders think of my brand?Brand Evaluations are essential for understanding the strength of your brand against your competitors.Brand Strength is a key indicator of future brand value growth whether identifying the drivers of value or avoiding the are

215、as of weakness,measuring your brand is the only way to manage it effectively.Questions we can help answer:Brand Finance India 100 52Consulting ServicesMake branding decisions using hard dataBrand Finance India 100 52In-depth external benchmarking comparisons against direct competitors across key KPI

216、s through the Brand Strength Index framework.BenchmarkingDiagnose Brand Strengths&Weaknesses What is my brand known,and not known for?How do I leverage or optimize my brand position to grow brand value?Brand Associations&Market PositioningStatistical correlation analysis to understand what is import

217、ant in driving Brand Consideration,Reputation,Brand Strength and Value.Drivers AnalysisBrand Insights Make your brands business case.Consulting ServicesBrand Finance India 100 53Brand Finance India 100 54+Brand Impact Analysis+Tax&Transfer Pricing+Litigation Support+M&A Due Diligence+Fair Value Exer

218、cises+Investor ReportingBrand Valuations are used for a variety of purposes,including tax,finance,and marketing.Being the interpreter between the language of marketers and finance teams they provide structure for both to work together to maximise returns.How much is my brand worth?How much should I

219、invest in marketing?How much damage does brand misuse cause?Am I tax compliant with the latest transfer pricing?How do I unlock value in a brand acquisition?Questions we can help answer:Brand Valuation Make your brands business case.Consulting ServicesOnce you understand the value of your brand,you

220、can use it as tool to understand the business impacts of strategic branding decisions in terms of real financial returns.Which brand positioning do customers value most?What are our best brand extension opportunities in other categories and markets?Am I licensing my brand effectively?Have I fully op

221、timised my brand portfolio?Am I carrying dead weight?Should I transfer my brand immediately?Is a masterbrand strategy the right choice for my business?+Brand Positioning +Brand Architecture+Franchising&Licensing +Brand Transition+Marketing Mix Modelling +Sponsorship StrategyQuestions we can help ans

222、wer:Brand Strategy Make branding decisions with your eyes wide open.Consulting ServicesBrand Finance India 100 55Sustainability and ESG have never been more important considerations for marketers,finance professionals,and the brands they serve.Our sustainability services bring clarity,allowing you t

223、o make the right decisions to add value,protect yourself from risk,and do the right thing.+Perceptions Evaluation and Tracking +Sustainability ROI Analysis +Competitor Insights and Positioning Recommendations +Materiality Exercises +Stakeholder Engagement and Workshops +Sustainability Reporting and

224、Disclosure Support How important is sustainability in driving the choices of customers,employees,and investors?Which sustainability issues are most relevant to my brand?How sustainable is my brand perceived to be versus competitors?What is the potential value of enhancing perceptions?Could value be

225、at risk?If so,how much?How do I secure investment or budget allocation?How do I improve performance and perceptions?Questions we can help answer:Brand Sustainability Understand perceptions and align them with performance.Consulting ServicesBrand Finance India 100 56Sponsorships are often amongst the

226、 most extensive,influential,and expensive brand building activities a company can undertake.We use the same techniques applied in brand valuation,such as research,financial modelling,and strategic analysis.This approach helps marketing and finance managers to understand the effectiveness of sponsors

227、hips and maximise ROI.Advertising equivalency,and traditional research interpretation of sponsorships,fails to adequately address key questions around brand building and value creation.Brand Finance takes a broader view to understand sponsorships in the context of achieving brand and business object

228、ives.Can I develop a sponsorship strategy to match commercial objectives?Is the partnership a good fit?What is the short-term impact on business performance?What impacts there on long-term brand building metrics?What is my financial return from the sponsorship investment?Should the partnership be re

229、newed,and if so,at what price?How does my sports partnership compare to the market?Questions we can help answer:Sponsorship ServicesMaximise value from your sponsorships.Consulting Services+Sponsorship Strategy+Partnership Opportunity Analysis+Return on Investment Analysis+Partnership Tracking+Sport

230、s Investment Due Diligence+Sponsorship Prospectus building+Activation Measurement&StrategyBrand Finance India 100 57Brand Dialogue Limited is a member of the Brand Finance Plc Group.With strategic planning and creative thinking,we develop communications plans to create dialogue with stakeholders tha

231、t drives brand value.Our approach is integrated,employing tailored solutions for our clients across PR and marketing activations,to deliver strategic campaigns,helping us to establish and sustain strong client relationships.We also have a specific focus on geographic branding,including supporting na

232、tion brands and brands with a geographical indication(GI).Brand Dialogue Services+Brand&Communications Strategy+Campaign Planning+Market Research&Insights+Media AnalysisResearch,Strategy&Measurement+Promotional Events+Conference Management+Native Advertising+Retail MarketingMarketing&Events+Crisis C

233、ommunications+Brand Positioning&Reputation+Corporate Social Responsibility+Geographic BrandingStrategic Communications+Press Releases+Bespoke Publications,Blogs&Newsletters+Marketing Collateral Design+Social Media ContentContent Creation+Media Relations+Press Trips&Events+Strategic Partnerships&Infl

234、uencer Outreach+Social Media ManagementPublic Relations&CommunicationsFor further information on our services and valuation experience,please contact your local representative:Market ContactEmailAfricaJeremy Sampsonj.sampsonbrandfi Asia Pacifi cAlex Haigha.haighbrandfi AustraliaMark Crowem.crowebran

235、dfi BrazilEduardo Chavese.chavesbrandfi CanadaLaurence Newelll.newellbrandfi China Scott Chens.chenbrandfi Denmark/Norway/SwedenCristobal Pohle Vazquezc.pohlebrandfi East Africa Walter Seremw.serembrandfi FranceBertrand Chovetb.chovetbrandfi Germany/Austria/SwitzerlandUlf-Brun Drechselu.drechselbran

236、dfi IndiaAjimon Francisa.francisbrandfi IrelandAnnie Browna.brownbrandfi ItalyMassimo Pizzom.pizzobrandfi MexicoLaurence Newelll.newellbrandfi Middle EastAndrew Campbella.campbellbrandfi NigeriaTunde Odumerut.odumerubrandfi PhilippinesGary de Ocampog.deocampobrandfi PolandKonrad Jagodzinskik.jagodzi

237、nskibrandfi PortugalPilar Alonso Ulloap.alonsobrandfi RomaniaMihai Bogdanm.bogdanbrandfi South AmericaPilar Alonso Ulloap.alonsobrandfi SpainPilar Alonso Ulloap.alonsobrandfi Sri LankaDhanushika Shanmuganathand.shanmuganathanbrandfi SwedenMike Rocham.rochabrandfi TurkeyMuhterem Ilgnerm.ilgunerbrandfi United KingdomAnnie Browna.brownbrandfi USALaurence Newelll.newellbrandfi VietnamQuyen Luongq.luongbrandfi Brand Finance Network Brand Finance India 100 59Contact usT:+44(0)20 7389 9400E:W: