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Global Ad Spend Forecasts|May 2024Country ForecastYearGDP(source:imf.org)Ad Spend GrowthDigital Ad Spend Growth20245.0%4.8%7.8%117.8 123.4 128.7 133.4 5.14.84.33.60.02.04.06.08.010.00.040.080.0120.0160.020232024f2025f2026fGlobal Ad Spend Forecasts|May 2024Global Ad Spend Forecasts|May 202420232024f2025f2026f$B13.812.110.79.3-11.2-11.9-12.1-12.3-12.8-12.0-11.2-10.420232024f2025f2026fTotal TV91.4 98.5 105.1 111.0 7.27.86.85.60.02.04.06.08.010.00.040.080.0120.020232024f2025f2026fGlobal Ad Spend Forecasts|May 2024Global Ad Spend Forecasts|May 202419