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1、Table of contentsIntroduction 3U.S.furniture industry outlook 4Key findings 6Methodology 8Key drivers and adoption 9Top 15 furniture retailers 11Analyzing e-commerce merchandising features for furniture retailers 12Product customization 13HD zoom 14360-degree views/3D 15In-context imagery 16Dimensio

2、n shots 17Augmented reality(AR)18Video 19Reviews 20Product recommendations 21Mobile optimization 22Social media activity 23Product page load speed 24Product visuals quality 25Product information detail 26Checkout experience 27Filtering options 28UX benchmark study results from the 3 leading furnitur

3、e players 29IKEA 30Room&Board 34Joybird 40E-commerce merchandising adoption&index ranking 44IntroductionThe furniture industry has had a rough few years.Strategies and tactics developed over the past 12 to 24 months arent delivering the results they once did the rules have changed.To stay relevant,f

4、urniture retailers must create digital serendipity for their customers.Consumers expect greater convenience and empowerment to shop the way they want,where they want.Digital sits at the core of that promise.The proliferation of digital technology is giving customers access to an unprecedented amount

5、 of product information.Customers are doing their own“homework”before visiting a store,and by the time they enter the store,theyve already made a decision.That means that if furniture businesses want to have a say in a customers final decision,they must reinvent the online shopping experience to kee

6、p customers engaged.As the industry is in the throes of digitization,it is vital to look at the current infrastructure and consider the needs required to enable the next generation of technologies.Consumers want speed and convenience in their shopping journey,and both in-store and digital experience

7、s can play a huge role in meeting those expectations.Digital technologies are now woven into the fabric of life,and embracing technology can help you remove friction and empower the customer to make a confident purchasing decision.Cylindos Top 100 U.S.Furniture Retailers Report presents research on

8、the digital merchandising features and online experience of the biggest players in the space.We hope this report will bring new insights and perspectives that will help you set the foundation for future growth.Top 100 U.S.Furniture retailers|2024page 3U.S.furniture industry outlookThe U.S.economy ha

9、s been on one wild roller-coaster ride ever since COVID-19 started.Weve been dealing with supply chain disruptions,shifts in consumer demand,rampant inflation,and a whole lot of uncertainty.Its been a choppy ride,and the furniture industry is feeling every bump.Due to the supply chain disruptions,th

10、e prices of raw materials skyrocketed.On top of that,geopolitical tensions have driven up energy costs.All these developments led to one thing:Furniture retailers,already operating on razor-thin margins,were stuck between a rock and a hard place absorb these costs or pass them on to consumers.After

11、decades of status quo,we witnessed higher prices for everything from chic sofas to dining tables.Consumers already had the pressure of rising costs on essential goods,which made them hesitant to splurge on big-ticket items.However,flashes of good news are starting to add up.The furniture industry ha

12、s a history of bouncing back,and this time should be no different.As interest rates drop and new home construction picks up,demand will inevitably rise.Millennials are starting families and buying homes,with Gen Z hot on their heels.Top 100 U.S.Furniture retailers|2024page 4The pandemic brought many

13、 headaches,but it also catalyzed a major shift to e-commerce in the furniture world.According to Statista,the penetration rate in the furniture e-commerce market in the United States is forecast to continuously increase between 2024 and 2029 by a total of 8.4 percentage points.After the ninth consec

14、utive increasing year,the indicator is estimated to reach 39.37%and,therefore,a new peak in 2029.Moreover,the number of e-commerce users is forecast to experience significant growth in all segments through 2029.There is a continuous increase in the indicator across all segments.Notably,the Kitchen&D

15、ining Furniture segment achieves the highest value of 95.4 million users in 2029.The furniture industry has encountered many challenges in the last few years,yet leading furniture retailers have managed to stay resilient while investing further in creating a delightful customer experience online and

16、 in-store.As economic strains ease up and consumers fall back to more balanced spending,we can expect that the industry will likely recover and grow even further.Top 100 U.S.Furniture retailers|2024page 5Key findingsThe following is a summary of the findings from the report and the state of the furn

17、iture industry that reflect the importance of e-commerce merchandising for future growth.01 Consumers choose retailers that make it easyMost consumers research prices,reviews,and product information before they set foot into a store.Thats why offering convenience and ease in the digital shopping exp

18、erience is vital for retailers.To stand out,retailers must embrace digital technology that helps consumers make informed decisions and kindle memorable and meaningful purchase experiences.02 Rapid growth of 3D product visualization The results from our research show that 39%of the Top 100 U.S.furnit

19、ure retailers have 360-degree views on their product pages,up from 28%in 2022 and 17%in 2021.We are already in the era of 3D commerce,and moving forward,investing in high-quality product visualization will be table stakes for furniture retailers.03 Variety is the very spice of lifeConsumers love hav

20、ing options,but if there are too many of them,they can quickly become overwhelmed.Heres where product customization comes into the picture.The strong desire for individuality among customers has prompted retailers to provide them with the technology needed to customize furniture items without creati

21、ng a sense of choice paralysis.The number of U.S.furniture retailers out of the Top 100 with a product configurator has reached 77%,up from 53%in 2021.Top 100 U.S.Furniture retailers|2024page 604 Furniture is all about context and high-quality visualsThe rise of the visual economy brought a new way

22、of shopping.Customers expect a shopping experience that answers all their questions and product visuals are the backbone of high-converting product pages.Results from our research show that in-context imagery is one of the three most widely adopted features among the leading furniture retailers 98%o

23、f the Top 100 U.S.furniture retailers have lifestyle images on their product pages.05 Life is too short for unpleasant experiencesLets be real:Customers today have sky-high expectations,and theyre not shy about it.If they have a negative digital experience with your brand,youre not getting a second

24、chance.One glitchy website,a slow-loading page,or poor product imagery can cost you a website visit and potential sale.In this cutthroat market,its all about rich e-commerce merchandising features that create a seamless,engaging customer experience.Top 100 U.S.Furniture retailers|2024page 7Methodolo

25、gyThe Top 100 U.S.Furniture Retailers E-commerce Merchandising Index and Adoption and Ranking 2024 analyzes U.S.furniture retailers websites.The report focuses on the primary digital merchandising features that affect their online presence and user experience.Weve analyzed the websites of 100 retail

26、ers for 18 key drivers of success,including:product customization,HD zoom,360-degree views,alternate angles,detail shots,lifestyle imagery,dimension shots,augmented reality,videos,reviews,recommendations,page load speed,mobile optimization,social media,checkout experience,product information detail,

27、filtering options,and product visuals quality.To measure the page load speed and web performance of the Top 100 U.S.retailers,we used Web Page Test(webpagetest.org).Our research included some of the largest furniture retailers in the United States,determined by significant estimated annual revenue,p

28、hysical store footprint,and engaging website experience.This research was conducted in October 2024(Disclaimer).A more detailed explanation of some of the categories can be found in this report.The main goal of this report is to understand how e-commerce merchandising features drive a better custome

29、r experience.This report is not indicative of the operational performance of the retailers.Rather,it provides data and benchmarks that enable us to draw certain conclusions about the importance of different e-commerce merchandising features in furniture retailers success.Top 100 U.S.Furniture retail

30、ers|2024page 8Key drivers and adoptionProduct customization77%HD zoom41%3D/36039%Alternate angle100%Detailed shots96%Web augmented reality 22%In-context imagery98%Dimension shots55%Reviews69%Product recommendations97%Video35%Social media activity100%Fast page load37%Mobile optimization98%Top 100 U.S

31、.Furniture retailers|2024page 9Product visuals qualityWhile analyzing the product visuals quality of furniture retailers,we took into account the following features:image resolution,sharpness,lighting,ground shadows,post artifacts,model realism,and material quality.Product information detail When it

32、 comes to online furniture shopping,some of the most important product information includes product description,delivery information,and return policy.Checkout experienceA seamless checkout experience has a clear flow.It is fast,easy for filling,and mobile-friendly.By adjusting the checkout experien

33、ce,furniture retailers can increase their cart conversions and capitalize on what could otherwise be lost sales.Filtering optionsFilters are a great tool to narrow down high volumes of content and to surface the most relevant results.Using filters,furniture retailers can avoid the paradox of choice

34、and help customers make a decision.45%High78%High53%High6%Low49%Medium22%Medium47%Medium64%High10%Low26%MediumTop 100 U.S.Furniture retailers|2024page 10918988.58886.586.585.58584.58281.58180.5808074767880828486889092IKEA USARoom&Board,Inc.JoybirdCrate and BarrelInterior DefineAmerican FreightEthan

35、AllenGardner-White FurnitureLa-Z-BoyABC Carpet&HomeKey Home FurnishingsHavertys FurnitureAshley FurnitureFurniture RowRaymour&Flanigan FurnitureTop 15 furniture retailersTop 100 U.S.Furniture retailers|2024page 11Analyzing e-commerce merchandising features for furniture retailersWhen a company takes

36、 a thoughtful approach to defining its e-commerce experience,it makes great headway on the road to becoming a leader in the furniture industry one that can futureproof its business and sustain growth by addressing customer needs.To help you achieve that,were diving headfirst into the must-have merch

37、andising features that will set you apart from the competition.Well explore everything from eye-catching visuals and product customization to HD zoom and augmented reality that actually make customers want to hit the“add to cart”button.Spoiler alert:Its not just about making your website look good i

38、ts about creating a shopping experience that resonates.Buckle up as we break down the best practices,the traps,and the downright quirky aspects of furniture merchandising online,arming you with insights to turn casual browsers into loyal buyers.Lets get to it!Leg finishUpholsteryTop 100 U.S.Furnitur

39、e retailers|2024page 12Product customizationHave you ever wondered what some of consumers biggest online furniture shopping frustrations are?Four in 5 people(80%)find it frustrating not being able to visualize products in different colors when shopping for furniture online.In a world where aesthetic

40、s and details can make or break a sale,furniture retailers must step up their game to create an engaging online experience that nudges customers to make a purchase.One major way to do this?Product customization.With everyone craving a touch of individuality,offering customizable options can give you

41、 a competitive edge.After all,people want their homes to reflect who they are,not just be a showroom of mass-produced pieces.Product customization77%According to our research,77%of the Top 100 U.S.retailers have a configurator for product customization on their product pages.This number is similar t

42、o the results from our 2022 research when 76%of the retailers had product configurators.Fabric:249/093Finish:ChromeLeather:Noble Aniline CognacFinish:Warm blackTop 100 U.S.Furniture retailers|2024page 13HD zoomA survey from Furniture News shows that when it comes to the appetite for more engaging on

43、line shopping experiences supported by new technologies,the ability to zoom in on product details tops the list.This craving to inspect the slightest product details,such as the texture or the pattern of a product,shows that people want more than just a standard click-and-buy.Theyre after an immersi

44、ve journey powered by the latest tech and features.So,if youre not investing in ways to make your online store pop,you might just be leaving money on the table.Your job is to redefine the shopping experience using 4K zoom,mimicking the sensation of experiencing rich,velvety texture and soft cushions

45、.HD zoom41%Our research shows that only 41%of the Top 100 U.S.furniture retailers have an HD zoom feature on their product pages.Next are 53%of retailers with a zoom resolution below 1K,and 6%dont have a zoom feature.Top 100 U.S.Furniture retailers|2024page 14360-degree views/3DResearch from Forrest

46、er shows that 76%of furniture firms have already adopted 3D product visualization technology.However,the industry isnt just dipping its toes into digital waters its diving in.Nearly 60%of furniture businesses are pushing the envelope further,expanding their use of this game-changing tool more than a

47、ny other technology.This is no surprise whatsoever.We are already in the decade of 3D commerce.Having high-quality 3D visualization is table stakes nowadays.What will set apart the great from the good is the cohesiveness and longevity of their 3D visualization strategy:Make sure you can leverage you

48、r 3D assets across many different use cases and make sure they are high-fidelity and built for the future.According to our research,39%of the U.S.Top 100 retailers have 360-degree viewers on their product pages,which is higher compared to 2022,when only 28%had this feature.3D/36039%When it comes to

49、additional visuals on the product page,the adoption rate is significantly better 96%of retailers have detail shots,and all top 100 U.S.furniture retailers have alternate angle images on their product pages.Alternate angle100%Detailed shots96%Top 100 U.S.Furniture retailers|2024page 15In-context imag

50、eryHave you ever looked through a furniture catalog and noticed how seeing a sofa in context makes you want to buy the entire room?Thats the power of lifestyle imagery.Furniture is all about context.Not only do lifestyle images help you get a grasp of the products features(color,fabric,size),but the

51、y also help visualize how the product looks in a real-life setting.The ever-growing need for fresh content,especially lifestyle imagery,poses a huge challenge for furniture retailers.The good news is that with 3D product visualization,furniture retailers can scale their content creation without brea

52、king the bank.From product feed visuals and detail shots to checkout thumbnails and marketing materials,lifestyle imagery can redefine the overall customer experience with stunning visuals.In-context imagery98%In-context imagery is traditionally one of the most adopted features in all our reports.Th

53、is is also the case with the Top 100 U.S.retailers.According to our research,98%of retailers have lifestyle imagery on their product pages,confirming the importance of context for increased furniture sales.Top 100 U.S.Furniture retailers|2024page 16Dimension shots One of the biggest hurdles customer

54、s face when buying furniture is getting the size right.And that doesnt mean just making sure the sofa fits the living room,but will it fit through the door or the elevator?This isnt just a customer nightmare its a total stumbling block for furniture businesses,too.If your product doesnt fit,youre st

55、aring down the barrel of a complicated,wallet-draining return process.Heres where dimension shots come in handy.Combining dimension shots with a 360-degree view of the product,4K zoom,alternate images,detail shots,and customizable lifestyle imagery will take your product page to the next level,helpi

56、ng you create an engaging website experience that converts visitors into buyers.Dimension shots55%Our research shows that 55 of the Top 100 U.S.furniture retailers have dimension shots on their product pages.Even though this feature is rarely top of mind when it comes to digital merchandising,it mak

57、es a huge difference,especially in furniture e-commerce.90”36”19”35”29”Overall 90w x 36d x 35hSeating 81w x 24d x 19hArm Height 4.5 x 29Bolster Pillow 24 x 6DLeg 7hTop 100 U.S.Furniture retailers|2024page 17Augmented reality(AR)The reputation that AR has that its more a gimmick rather than a helpful

58、 tool was partially because of the misconception that it would replace the work of measuring the space and comparing that against product dimensions.And thats not the purpose of augmented reality.What makes AR valuable for the furniture industry is the fact that these are complex objects that can be

59、 difficult for a consumer to picture in their space.AR is one more tool in a marketers toolbox that will help customers get a better understanding of the product and envision how it would look in their space.The reasoning behind this is quite simple:1.Mobile phones became almost like an extension of

60、 the human body,and 2.Customers are hungry for immersive shopping experiences that can simplify decision-making.To remove the barriers even further,web-native AR allows customers to bring their favorite pieces to life without downloading an app,making the experience even more delightful.However,our

61、research shows that only 22%of the Top 100 U.S.furniture retailers have implemented a web-native augmented reality solution,and we have a long way to go until AR hits the mainstream.Web augmented reality 22%Top 100 U.S.Furniture retailers|2024page 18VideoDid you know that when retailers add videos t

62、o product pages,conversion rates increase by up to 80%?Plus,mobile shoppers spend 88%more time on sites with videos,as reported by Retail TouchPoints.Video content can seriously level up your product pages,but only if users can find them.Discovery is key when it comes to video.If users cant locate t

63、he videos,they cant watch them.In other words,where you place product videos matters.A lot.Users generally expect videos,360-degree views,and similar visual content to be placed together in the image gallery as they complement the product images.So if you invest a lot of money in product video creat

64、ion and you are not placing videos next to the main product images on your product page,youre throwing money out the window.Video35%Results from our research show that more and more retailers are implementing videos on their product pages.More than one-third(35%)of the U.S.Top 100 furniture retailer

65、s have videos on their product pages.Top 100 U.S.Furniture retailers|2024page 19ReviewsHave you ever bought a big-ticket item without checking the reviews first?This question alone can help you grasp the importance of adding customer reviews to your product pages.According to eMarketer,when research

66、ing an expensive item online,online ratings and reviews were the most common sources respondents consulted,more so than word of mouth,in-store sales associates,or social networks.The benefit of having product reviews on your product pages is twofold.First,it reinforces customers confidence that they

67、 are making the right decision.Second,user-generated content serves to help customers further envision the product in a realistic environment.Data shows that 69%of the Top 100 U.S.retailers from our research have reviews on their product pages.Besides the fact that reviews instill confidence,they gi

68、ve social media teams an abundance of content they can share across social media.Some of these companies feature great examples of leveraging product reviews and user-generated content as part of their social media strategy.Reviews69%Top 100 U.S.Furniture retailers|2024page 20Product recommendations

69、By this point,product recommendations have become a web convention in e-commerce.In all our previous analyses,they were one of the most adopted e-commerce merchandising features.From recently viewed products and products from the same collection to products that go well together and recommendations

70、based on buyers behavior,product recommendations allow brands to personalize their online shopping experience.And this is not just for the product page!Adding product recommendations during the checkout process can help you make an upsell and increase the average order value.However,you need to stri

71、ke just the right balance to avoid defocusing customers from completing their purchase.To achieve that,you have to add hyper-relevant and compatible product recommendations to what they already have in their cart.Product recommendations97%Results from our research show that 97%of the Top 100 U.S.fur

72、niture retailers have product recommendations on their product pages.You might also like:Top 100 U.S.Furniture retailers|2024page 21Mobile optimizationWhenever we need to buy something,whether thats new shoes or a new sofa,we immediately turn to our phones to do the research.Research from Furniture

73、News shows that 46%of people favor mobile/smartphones when shopping online,followed by 25%who prefer laptops,14%who use tablets,13%who use desktop computers,and 1%who use smartwatches(yes,you read that right,smartwatches).The mobile/smartphone is the online shopping platform of choice for every age

74、group(apart from those aged 65+),which means that having a well-optimized mobile website is no longer just nice to have its a must.So,if you want to succeed in todays world,you have to optimize your mobile and omnichannel experience and ensure smooth integration across all platforms to cater to the

75、modern,mobile-savvy consumer.Our research shows that 98%of the Top 100 U.S.furniture retailers have a well-optimized mobile website experience.Mobile optimization98%Top 100 U.S.Furniture retailers|2024page 22Social media activityDigital native generations are known to spend a significant amount of t

76、ime on social media,tapping into newer buying behavior such as social commerce.Thats why social media activity is not just a question of brand image but rather an important touchpoint in the furniture buyer journey.Social media is all about standing out and thats no easy task considering the never-e

77、nding feeds where you have to compete for customers attention.Thats why you need stunning visuals.You can step up your social media game by using high-quality visuals,detail shots,lifestyle imagery,360-degree visuals,GIFs,and other engaging types of content.Social marketing is the gift that keeps on

78、 giving for marketers who continue to explore ways of harnessing both paid-for and organic social media.It seems like U.S.furniture retailers are aware of the importance of social media nowadays.Our research shows that all of the Top 100 U.S.furniture retailers have an active presence on at least on

79、e social media channel.Social media activity100%Design your own!Check out our vast selection of fabrics and leathers and find the perfect match with our product configurator20%on all leatherupholstered itemsnew fabricsnow availablecustomize nowTop 100 U.S.Furniture retailers|2024page 23Product page

80、load speedSlow loading time can completely deteriorate the customer experience.And the impact doesnt stop there.A slow website can have a number of negative consequences,including increased bounce rate,lower conversion rate,reduced SEO ranking,and decreased customer satisfaction.You might think,what

81、 difference can a second make?The problem is that web pages dont have loading bars,and visitors dont know if the delay will be a few milliseconds or 15 seconds and the back button is right there.Another thing to remember is that todays customers more often browse from their mobile devices,so the pag

82、e load speed is even more critical.Improving site speed increases progression rates on almost every step of the mobile purchase journey from the homepage to the checkout.Fast page load37%To measure the page load speed and web performance of the Top 100 U.S.furniture retailers,we used Web Page Test(w

83、ebpagetest.org).The results show that 37 of the retailers have a load speed below five seconds.Forty-six retailers have between five and 10 seconds load speed.And for 17 of the analyzed furniture retailers,it takes more than 10 seconds for a page to load fully.Top 100 U.S.Furniture retailers|2024pag

84、e 24Product visuals qualityDid you know that poor imagery is one of consumers biggest online furniture shopping frustrations?Data shows that 91%of consumers said encountering“poor imagery”frustrated them,and this frustration was most pronounced among 18-24-year-olds(96%).This is no surprise.High-qua

85、lity imagery is the backbone of online furniture shopping.Results from a Furniture News survey confirm that high-quality imagery is important to consumers when shopping for furniture online.More than a quarter(26%)said that better,more interactive product visuals would encourage them to spend.Accord

86、ing to Pinterest,over 85%of consumers put more importance on visual information than text information when shopping online for furniture.High quality product visuals45%While analyzing the product visuals quality of U.S.furniture retailers,we took into account the following features:image resolution,

87、sharpness,lighting,ground shadows,post artifacts,model realism,and material quality.The results from our research show that 45 of the Top 100 U.S.furniture retailers have high-quality visuals,followed by 49 with medium quality and six with low product visuals quality.Top 100 U.S.Furniture retailers|

88、2024page 25Legs:WallnutUpholstery:Crave irish creamSee care guideProduct information detailIf you want to boost those“add to cart”clicks,answering as many questions as you can right on your product page is the way to go.When it comes to big-ticket items like furniture,customers need all the info the

89、y can get to make that buying decision.According to research from Salsify,a whopping 70%of consumers bail on e-commerce sites because they cant find enough product information.When it comes to online furniture shopping,the essentials are clear:Product descriptions,delivery info,and return policies a

90、re non-negotiable.Make sure youve got those bases covered if you want to keep shoppers engaged.Product descriptions may not grab attention like visuals,but theyre crucial for every e-commerce furniture page too many retailers overlook this golden opportunity to showcase product features and benefits

91、.Delivery info is equally vital,especially for big-ticket items not sharing shipping costs and timelines can lead to abandoned carts.And lets not forget the return policy customers need to know that returning a product will be hassle-free.A clear and fair return policy can be the reassurance they ne

92、ed to hit that“buy”button.Product information detail78%Looking at the results of our research,we can see that 78 of the Top 100 U.S.furniture retailers we analyzed have enough information on their product pagesDelivery options:Product returns:Up to 30 days return policyPay and collectStore pickupDel

93、iveryTop 100 U.S.Furniture retailers|2024page 26Checkout experienceThe checkout process is the last step in the path to purchase and the moment when all the efforts pay off.However,it can often turn out to be a stumbling block.Two out of the top five reasons for cart abandonment are related to the c

94、heckout process,according to data from Baymard.Not having a guest checkout option(26%)and a lengthy,complicated checkout process(22%)are the two biggest pain points.Over 70%of online shopping carts are abandoned.However,this number is significantly higher for the furniture industry.Data from Dynamic

95、 Yield shows that in September 2024,the cart abandonment rate in the Home&Furniture category was almost 80%.By optimizing the checkout experience to deliver a straightforward and transparent process,furniture retailers can increase their conversions and capitalize on what could otherwise be lost sal

96、es.Checkout experience53%The results from our research show that more than half(53%)of the Top 100 U.S.furniture retailers have a pleasant checkout experience.Top 100 U.S.Furniture retailers|2024page 27Filtering optionsPeople love having choices when they shop,but too many options can lead to choice

97、 paralysis.According to Accenture,73%of consumers feel overwhelmed by the volume of available options.Moreover,74%of consumers abandoned purchases because they felt overwhelmed.Thats where smart e-commerce product filtering comes in it helps visitors zero in on what theyre interested in based on fea

98、tures like size,color,and category.Lets face it:Most visitors dont know exactly what they want.So,having tools like a search bar and product filters can make their browsing experience way more enjoyable and guide them toward a purchase.Unlike in brick-and-mortar stores,where customers can ask for sp

99、ecifics,your online furniture shop needs to create a seamless experience that leads them to their dream product.To do this,offer filters tailored to different categories,promote key filters,allow multiple selections from the same filter type,and keep options manageable to avoid overwhelming shoppers

100、.Filtering options64%According to our research,64 of the Top 100 U.S.furniture retailers have advanced filtering options.This means that more than one-third of them have average quality or even poor filtering options on their product feed.Upholstery:Leather XChairs XColor:XTop 100 U.S.Furniture reta

101、ilers|2024page 28To understand the elements of an effective online furniture shopping experience,we dissect the online buyer journey of the three companies from our Top 100 U.S.furniture retailers report that have the highest ranking based on the number of adopted features and quality of product vis

102、uals.UX benchmark study results from the 3 leading furniture playersTop 100 U.S.Furniture retailers|2024page 29IKEA IKEA is a Swedish-founded,multinational group that offers a wide range of well-designed,functional home furnishing products.Besides the affordable furniture,theyre known for sustainabl

103、e sourcing of cotton and wood and a democratic design approach.In our Top 100 U.S.Furniture Retailers report,IKEA ranks first with the highest e-commerce merchandising index(91).The results from our research show that IKEA has all the analyzed features and high-quality visuals.On the homepage,there

104、are thumbnail images of different product categories that customers can explore to find what they need.Besides this,on the home page,customers can find seasonal offerings,popular categories,Instagram inspiration,and sustainability tips and ideas.Once you select the product category,youll see the pro

105、duct feed with different filtering options:seats,shape,materials,color,price,etc.Beside the product thumbnail,you can see a lifestyle image when hovering.Under each product,there is information about the price,as well as available colors,that you can preview by picking out a color without opening th

106、e product detail page.Top 100 U.S.Furniture retailers|2024page 30When you enter the product detail page,on the left,you can see multiple product images,room scenes,3D view,and close-up shots.On the right,you can see price information,different colors available,and delivery information.Below the prod

107、uct images,there are different recommendations based on similar products,compatible products,recently viewed products,as well as products from the same line.The product details,size,and reviews are displayed as pop-up windows that open on click.Besides the basic five-star reviews,you can see the ave

108、rage rating and also information about value for money,product quality,appearance,and whether the product works as expected.Top 100 U.S.Furniture retailers|2024page 31IKEA also allows you to filter by the number of stars and also sort reviews by selecting most recent,oldest,highest rated,lowest rate

109、d,and most helpful.When you click the“add to cart”button,you can see a pop-up with product recommendations.IKEA has this pop-up on the mobile version as well.Before the checkout,you can see the image of the product in the specific color youve selected and price information.The customer can easily ad

110、d more products from the recommendations.IKEA gives the customers a guest checkout option but also reminds them to log in for faster and easier checkout,listing all the benefits of creating an account.Top 100 U.S.Furniture retailers|2024page 32On the checkout page,the customer can review the order a

111、nd then fill in the three steps:Add a zip code to see available delivery and pickup options,enter personal details,and choose a payment method.At this point,customers can also book TaskRabbit assembly.This is a for-hire service that helps IKEA customers to get their furniture assembled.The overall s

112、hopping experience on the IKEA website is pleasant.Better consistency in the visuals and arrangement of images on the product detail page would make the consideration process much easier.Also,the pop-ups for certain parts of the experience,like product reviews,description,and size,work well on deskt

113、op but are not the best solution for mobile shopping.Top 100 U.S.Furniture retailers|2024page 33Room&BoardWith more than four decades of experience,Room&Board is one of the leading modern furniture players focused on American craftsmanship and the use of sustainable materials.In our Top 100 U.S.Furn

114、iture Retailers report,Room&Board has the second-highest digital merchandising index(89).The results from our research show that Room&Board has all the analyzed features and high-quality visuals.On the homepage,there is a navigation bar with a drop-down menu,and once you select a category,you can se

115、e featured product categories presented with lifestyle images.When browsing on mobile,youll notice a hamburger menu in the top left corner where you can choose product categories.Once you select the product category,youll see the product feed with different filtering options:fabric,size,reclining an

116、d modular option each presented with a thumbnail image.On the left side,you can choose whether you want to see bestsellers,highest rated,newest,or filter products alphabetically or by price.Under each image on the product feed,there is information about the price range,number of colors,sizes,and fin

117、ishes that you can choose from,as well as the number of reviews.Top 100 U.S.Furniture retailers|2024page 34When you enter the product detail page,on the left,you can see multiple product images or get a 360-degree view of the selected product.Room&Board has a full-screen mode where customers can exp

118、lore the product in 360 degrees and zoom in on the details.Besides the rich e-commerce merchandising features on its product pages,Room&Board allows customers to use AR and see how a furniture item fits in their space.Visitors can experience AR straight through the browser without the need to downlo

119、ad an app,which removes friction and creates a smooth and seamless customer experience.Top 100 U.S.Furniture retailers|2024page 35On the right side,there is a product configurator where customers can select the size,fabric,leg style and finish,etc.The different options are shown with a thumbnail ima

120、ge,which makes the customization simple and straightforward.Below the fold,there is a manual control carousel with different lifestyle images and shoppable content.Room&Board also has product videos,as well as detailed product descriptions and dimensions.Top 100 U.S.Furniture retailers|2024page 36On

121、 the product page,customers can also see a section with personalized recommendations for other complementary products that look good with the selected item.Top 100 U.S.Furniture retailers|2024page 37At the bottom of the page,customers can read reviews and filter them by most recent,most helpful,lowe

122、st rated,highest rated,oldest,or reviews with images.When you click the“add to cart”button,you can see a pop-up with product recommendations.Room&Board has this pop-up on the mobile version as well.Before the checkout,you can see the products in your shopping cart,the total price,the expected delive

123、ry date based on the zip code,as well as reminders for the financing options and returns and guarantee policies.Customers can also see product recommendations for other products they may like.Top 100 U.S.Furniture retailers|2024page 38Room&Board uses cart thumbnails in the exact color the customer h

124、as chosen,which decreases the number of product returns.Removing products from the cart is simple and straightforward.Customers can sign in or check out as a guest.Theres a five-step process on the checkout page where customers fill in the delivery address,delivery details,billing address,contact pr

125、eferences,and payment information.The overall shopping experience on the Room&Board website is pleasant,straightforward,and rich,with engaging features such as 360-views,augmented reality,product configurator,and shoppable content.All these elements create a seamless customer experience and ease the

126、 decision-making process.Top 100 U.S.Furniture retailers|2024page 39Joybird Joybird specializes in high-quality,customizable furniture in modern and mid-century styles.As a technology-centric company,they are committed to developing innovative digital experiences that facilitate one-on-one conversat

127、ions with users.In our Top 100 U.S.Furniture Retailers report,Joybird has the third-highest digital merchandising index(88.5).The results from our research show that Joybird has all the analyzed features and high-quality visuals.There is a navigation bar with a drop-down menu that opens on hover whe

128、n you enter the home page.When browsing on mobile,youll notice a hamburger menu in the top left corner where you can choose product categories.When you open the product feed,you can see visuals for different products.Under each image,there is information about the price as well as color options that

129、 you can choose from and get a thumbnail preview without entering the product detail page.Besides category filters,there are many other filtering options like material,style,features,width,etc.On the right side,you can filter products by color or choose whether you want to see new arrivals or filter

130、 products alphabetically or by price.Top 100 U.S.Furniture retailers|2024page 40When you open the product detail page,there are thumbnail images below the main visual that change on hover.This is different on mobile,as customers can swipe to go through the images.Besides the main visual,there are li

131、festyle images,a video,alternate angles,and dimension shots.Customers can also zoom in and view the product in 4K.On the right side,there is price information and a product configurator where customers can choose between popular,velvets,pet-friendly,safeguarded,and sustainable materials.As you scrol

132、l down the product detail page,youll notice the sticky header with a price and a“customize”button.Below the configurator,the customer can get more information like product description,dimensions,reviews,and product care.Furthermore,theres information about the delivery below the“add to bag”button.To

133、p 100 U.S.Furniture retailers|2024page 41Customers can visualize Joybirds products in their space using web-native augmented reality.This way,customers can virtually try out furniture,not worrying about bad decisions and removing a huge weight from their shoulders before the big purchase.Joybird giv

134、es customers recommendations based on products that pair well with the selected product but also similar products that the customer may like.When you click the“add to bag”button,there is a pop-up with a small thumbnail image of the product,total price,and an option to check out or share the cart wit

135、h friends and family.There is also a tab with recently viewed products.Top 100 U.S.Furniture retailers|2024page 42When you click the“checkout”button,the default option is to check out as a guest,where customers are first asked for their email address.Theres also a sign-in option for users who alread

136、y have a Joybird account.At the top,theres a progress bar with five stages:email,shipping,delivery,protection,and billing.The overall shopping experience on the Joybird website is clean,pleasant,and engaging.There is great consistency in the visuals and buyer journey across devices,which gives custo

137、mers confidence when making a purchase.The mobile experience is optimized and functional.Top 100 U.S.Furniture retailers|2024page 43IKEA USA1 4 3.39High High High High91Room&Board,Inc.2 10.02High High Med High89Joybird3 5.30High High High High 88.5Crate and Barrel4 2 6.79High High High High88Interio

138、r Define5 4 25.58High High Med High 86.5American Freight6 666.04High High Med High 86.5Ethan Allen7 47.97High High High High 85.5Gardner-White Furniture8 7 2.47High High High High85La-Z-Boy9 5 16.91Med High High High 84.5ABC Carpet&Home10 6716.19High High High High82Key Home Furnishings11new7.65Med

139、High High High81.5Havertys Furniture12 162.69High High High High81Ashley Furniture13 3 6.10High High High High 80.5Furniture Row14 78.33Med High High High80Raymour&Flanigan Furniture15 218.53High High High High802024 RankingChange from 2022Cylindo Index HD zoomProduct customization3D/360 Alternate a

140、nglesDetailed shots Web ARIn-context imageryDimension shotsReviewsProduct recommendationsVideoSocial media activityProduct page load speed(s)Checkout experienceProduct information detail Filtering optionsProduct visuals qualityE-commerce merchandising adoption&index rankingPage 1/7Top 100 U.S.Furnit

141、ure retailers|2024page 44Couch Potatoes16new 9.65Med High Med High79Pottery Barn17 10 9.76High High Med High79City Furniture18 83.80High High High High77.5Paddy O Furniture19 65.86High High Med High77,5Blu Dot20 25 3.36Med High Med High77Design Within Reach21 22 19.82High High High High77Turk Furnit

142、ure22 52.86High High High Med 76.5Bassett Furniture Industries,Inc.23 294.04High High High High 75.5Harbour Outdoor24 626.40High High Med High 75.5Bobs Discount Furniture25 9 8.83High High High Med75Living Spaces26 8 5.21Med High High High75Mor Furniture for Less27 6 6.50Med High High High 74.5Resto

143、ration Hardware28 2 7.67High High Med High 74.5Home World29 304.63High High High High 73.52024 RankingChange from 2022Cylindo Index HD zoomProduct customization3D/360 Alternate anglesDetailed shots Web ARIn-context imageryDimension shotsReviewsProduct recommendationsVideoSocial media activityProduct

144、 page load speed(s)Checkout experienceProduct information detail Filtering optionsProduct visuals qualityE-commerce merchandising adoption&index rankingPage 2/7Top 100 U.S.Furniture retailers|2024page 45Jeromes Furniture30 22 2.37Med High Med Med73.5Rooms To Go31 29 5.54Med Med High High 72.5West El

145、m32 1 9.09High High High High71.5Kirklands33 112.40High High High Med 70.5Lovesac34 59.24Med HighLowMed 70.5Nebraska Furniture Mart35 34 6.48High High High High70Conlins36 45.94Med High High High70Steinhafels37 520.70Med High High High 69.5John V Schultz Furniture38new 7.18Med High High High69Meadow

146、 Blu39new2.58High HighLowHigh 68.5World Market40 158.14Med High Med High 68.5Value City Furniture41 178.06Med High High High 67.5Jennifer Furniture42 223.80Med High High High 67.5American Signature43 31 9.07High High High Med67Jordans Furniture44 36.76Med High High Med672024 RankingChange from 2022C

147、ylindo Index HD zoomProduct customization3D/360 Alternate anglesDetailed shots Web ARIn-context imageryDimension shotsReviewsProduct recommendationsVideoSocial media activityProduct page load speed(s)Checkout experienceProduct information detail Filtering optionsProduct visuals qualityE-commerce mer

148、chandising adoption&index rankingPage 3/7Top 100 U.S.Furniture retailers|2024page 46Darvin Furniture&Mattress45 132.71High High High Med67Canales Furniture46new8.55High Med High Med 66.5HOM Furniture47 9 27.68Med High High Med 66.5One Kings Lane48 15.16High High High Med66Wayside Furniture49 28.15Hi

149、gh High High High 65.5Slumberland50 123.71High High High Med 65.5Walker Furniture51new5.66Med Med High Med65Baers Furniture52 2 6.31High Med High Med65Serena&Lily53 349.62Med High Med High 64.5Furniture&ApplianceMart54 65.85Med High High High64Morris Furniture Co.55 328.47Med High High Med64Aarons56

150、 375.39Med High Med High 63.5RC Willey57 20 2.25High High High Med63Arhaus58 2316.68High High High High 62.5Homemakers Furniture59 72.98High High High High61.52024 RankingChange from 2022Cylindo Index HD zoomProduct customization3D/360 Alternate anglesDetailed shots Web ARIn-context imageryDimension

151、 shotsReviewsProduct recommendationsVideoSocial media activityProduct page load speed(s)Checkout experienceProduct information detail Filtering optionsProduct visuals qualityE-commerce merchandising adoption&index rankingPage 4/7Top 100 U.S.Furniture retailers|2024page 47Bed Bath&Beyond Inc.60 173.8

152、5High High High Med 60.5Mathis Brothers Furniture61 35 21.26Med High High Med 60.5Frontgate62 42 20.68Med High Med Med 58.5Stickley Furniture63 128.82Med MedLowMed 58.5Conns64 96.21Med High High Med58Schewels Home65 23.06Med High High Med58Cantoni66 83.60Med Med High Med58Seldens67 163.29High High H

153、igh Med58Pier 1 Imports68 2117.12High High Med Med57Gallery Furniture69 12 3.66High High Med Med 56.5AllModern70new4.45Med High HighLow56.5Watsons71 52.32Med High Med Med56Dania Furniture72 263.45High High High Med56Schneidermans73new2.97Med Med High High 55.5C.S.Wo&Sons Ltd.74 183.22High High High

154、High 55.52024 RankingChange from 2022Cylindo Index HD zoomProduct customization3D/360 Alternate anglesDetailed shots Web ARIn-context imageryDimension shotsReviewsProduct recommendationsVideoSocial media activityProduct page load speed(s)Checkout experienceProduct information detail Filtering option

155、sProduct visuals qualityE-commerce merchandising adoption&index rankingPage 5/7Top 100 U.S.Furniture retailers|2024page 48Turners Furniture75new2.99High High High Med 55.5Chair King76 8 11.22Med High High Med55American Furniture Warehouse77 3 26.50Med High High Med 54.5El Dorado Furniture78new2.63Hi

156、gh High Med Med 53.5Fortunoff Backyard Store79 7.59Med High Med Med 52.5Star Furniture80 1713.25High Med Med Med 52.5Jonathan Adler81 2417.11Med Med Med Med51.5Calico82 2713.48High MedLowMed50Belfort Furniture83 132.11Med High High Med 49.5WG&R Furniture84 22 4.66High Med High Med 49.5BEL Furniture8

157、5 39.73Med MedLowMed49Boston Interiors86 36.39High Med High Med 48.5Kanes Furniture87 127.28High Med Med Med 47.5Haynes Furniture88 35.29Med High High Med47Exclusive Furniture89 572.91High Med MedLow462024 RankingChange from 2022Cylindo Index HD zoomProduct customization3D/360 Alternate anglesDetail

158、ed shots Web ARIn-context imageryDimension shotsReviewsProduct recommendationsVideoSocial media activityProduct page load speed(s)Checkout experienceProduct information detail Filtering optionsProduct visuals qualityE-commerce merchandising adoption&index rankingPage 6/7Top 100 U.S.Furniture retaile

159、rs|2024page 49Kittles Furniture90 52.95High MedLowMed46Miskelly Furniture91 3 14.42Med High High Med44Lacks Furniture92new 9.39High Med HighLow44Grand Home Furnishings93new5.80Med Med Med Med 43.5American Factory Direct Furniture94 99.56Med MedLowMed 43.5Walter E.Smithe95 279.77Med High Med Med 40.5

160、Bernie&Phyls Furniture96 183.43Med High Med Med 40.5Kimbrells97new3.63Med MedLowLow39.5Walkers Furniture98 59 2.92High High High Med 38.5Hudsons Furniture99 52.65Med MedLowLow36Regency Furniture100 103.95Med MedLowLow352024 RankingChange from 2022Cylindo Index HD zoomProduct customization3D/360 Alte

161、rnate anglesDetailed shots Web ARIn-context imageryDimension shotsReviewsProduct recommendationsVideoSocial media activityProduct page load speed(s)Checkout experienceProduct information detail Filtering optionsProduct visuals qualityE-commerce merchandising adoption&index rankingPage 7/7Top 100 U.S

162、.Furniture retailers|2024page 50About Chaos CylindoA world leader in 3D visualization technology,Chaos is defining visualization by offering accessible tools,simplifying and accelerating workflows,and empowering visual storytelling for artists,architects,designers,and other creative professionals.As

163、 a product of the Chaos portfolio,Cylindo is a 3D product visualization platform designed to support visual commerce.Hundreds of furniture companies partner with Chaos Cylindo to get superior product visuals across the entire furniture buyer journey.The platform goes beyond high-quality product visu

164、alization and gives furniture businesses versatile assets they can leverage across multiple touchpoints.Cylindo is the catalyst that drives delightful shopping experiences,helping retailers and brands show more and sell more.Using the Cylindo Platform,companies have increased conversion rates by ove

165、r 36%and average order value by 88%while reducing visualization costs by 58%on average.For more information,visit and chaos-.Request a demoWant to be up-to-date on the latest news in the furniture industry?Sign up to our newsletterSign up 2024 Copyright Cylindo.No copyrighted materials may be reprod

166、uced and redistributed without prior consent from Cylindo.Disclaimer:This report has been created by Cylindo from sources and in a manner that it believes is reliable,but Cylindo cannot guaranty that the sites,images,analysis,or the results of the report are representative or that there is no inaccuracy.Cylindo research publications consist of opinions of Cylindo and are not statements of fact.Cylindo disclaims all warranties,express or implied,with this respect to this report,including the warranties of merchantability and fitness for a particular purpose.