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1、E-commerce Merchandising Features adoption and index rankingTOP 50 DTC Furniture BrandsTable of ContentsIntroduction 4Furniture industry outlook 5DTC trends shaping the future of the furniture industry 7Key takeaways 10Methodology 12Analyzing E-commerce Merchandising Features for DTC Furniture Brand

2、s 13Product customization 16HD Zoom 17360-degree views/3D 18In-context imagery 19Augmented reality 20Mobile optimization 21Reviews 22Product Recommendations 23Dimension shots 24Social media activity 25Fabric Swatches 26Product page load speed 27Product visuals quality 28Product information detail 29

3、Checkout experience 30Filtering options 31UX benchmark study results from the three leading DTC furniture players 32TOP 50 DTC FURNITURE BRANDS E-commerce Merchandising Index 44TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 3IntroductionThe direct-

4、to-consumer(DTC)playbook has changed.The blueprint that worked in the mid-2010s,when businesses would raise venture capital and spend most of it on social media ads,doesnt work anymore.The market is now flooded with competition,and customer acquisition costs are sky-high.Moving forward,DTC brands th

5、at want to survive need to adjust to the new circumstances.Companies have realized that the cost of the product,plus labor,shipping,and marketing costs,might exceed the revenue made from the purchase.This is especially problematic for companies that sell low-purchase-frequency items such as furnitur

6、e.DTC furniture brands that were elbowing their way for attention in the crowded online space knew they needed a more sustainable growth strategy.Gone are the days of easy customer acquisition and cheap social media ads.DTC brands need to focus on understanding customer needs,building close connecti

7、ons with them,relying on first-party data,and creating engaging shopping experiences to set the foundation for future growth.To help you navigate the new landscape,weve analyzed the websites of the top 50 DTC furniture brands for 18 key drivers to see what they have in common.This report provides va

8、luable insights on essential e-commerce merchandising features that DTC furniture brands should adopt to achieve success.It is a helpful resource not only for DTC brands but also for any furniture company planning to enhance its digital presence to futureproof the business.TOP 50 DTC Furniture Brand

9、s 2023-E-commerce Merchandising features adoption and index ranking|page 4Furniture industry outlookThe number of customers who have purchased furniture online is on the rise.Data from Home Furnishings Business shows that the percentage of customers who have purchased furniture online has increased

10、significantly from 59%in 2019 to 72%in 2022,a 13-point jump.Have you purchased home furnishings online?0%10%20%30%40%50%60%70%80%Yes No Oct 2019 SurveySep 2022 SurveyAccording to the same research,46%of consumers reported purchasing furniture online from an omnichannel retailer,up from 40.5%in 2019.

11、Those buying from manufacturer websites also grew from 22.6%in 2019 to 27%in 2022.The growth area for online furniture purchases is clearly omnichannel retailers or brick-and-mortar retailers who have both a store and an online selling site the best of both worlds.The decline in internet furniture p

12、urchases during the period came from online-only businesses.While 37%reported buying from pure e-commerce players in 2019,that number dropped to 27%in 2022.Oct 2019 SurveySep 2022 SurveyCHARTFrom what type of seller did you make your online purchase?A brick-and-mortar retailer(a retailer who has an

13、existing store as well as an online selling site)The manufacturerAn online-only furniture dealer50%40%30%20%10%0%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 5According to Statista,furniture retail is a promising e-commerce segment that is foreca

14、st to generate more than 40 billion U.S.dollars in revenue by 2030.This lucrative potential is reflected in the steady increase in the average value of online orders of home furniture worldwide,which exceeded 500 U.S.dollars per order in the second quarter of 2022.What does all this mean for DTC fur

15、niture brands?It means the industry is poised for growth.However,DTC furniture brands will have to adjust their strategy to take a more significant piece of the market.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 6DTC trends shaping the future of

16、 the furniture industryThe difficulties over the past several years helped businesses understand that they need to avoid the grow-at-all-costs mentality and instead focus on sustainable scalability.The question is:how?Its time to rewrite the DTC playbook and focus on things that move the needle.Here

17、 are four areas DTC brands need to focus on to prepare for the next chapter.1.Focus on your productFor most leading DTC furniture brands,a distinct product portfolio is their strongest weapon.Businesses that want to succeed in the long run must put their principal effort into their product,ensuring

18、that it meets the needs of the market they focus on.Quality,design,and value are paramount.“The essential ingredient for success in furniture e-commerce is the product.Whether your proposition is low-cost or premium,your product must deliver the best possible quality and design for the price that th

19、e consumer is paying.”David Kohn,The Multichannel ExpertOnce you have your proposition nailed down,work on how you communicate this through every aspect of your website.If you have real clarity and can deliver this throughout your experience,it will make your website and digital marketing more effec

20、tive.2.Create an engaging digital experienceThe rise in online shopping raised awareness of an important topic:furniture e-commerce merchandising.The online shopping experience is crucial when it comes to e-commerce furniture sales.As a result,some of the most successful DTC furniture brands have re

21、defined the website experience using the power of 3D product visualization.The Danish DTC furniture brand Sofacompany sets new standards for furniture shopping experiences.Besides rich product pages equipped with 360-degree views,4K zoom,and augmented reality(AR),they also incorporate high-quality p

22、roduct visuals in their email marketing campaigns and across social media for a consistent digital experience.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 7+“SOFACOMPANY fully believes that it is important for customers to have a clear view of th

23、e products in a 360-degree view,where they can zoom in and see the details of the design and fabric/leather.Secondly,AR is super important.Before a customer is ready to buy or go to a showroom,they like to have an idea of how it would look in their home.Last but not least,we have a few modular sofas

24、 in our assortment.Our new configurator makes it so easy for the customer to“build”the sofa that they need.”Sren Kruse,CTO,SOFACOMPANY3.Embrace physical retailingWhile most DTC furniture brands started out as digital-only,many are seeing value in brick and mortar.Stores have become an important part

25、 of DTC brands strategies.As the price of acquiring customers online has grown exponentially,DTC brands are looking for alternative ways to attract attention one is opening a store.The reason:Opening a store helps DTC brands capture a slice of the market and build brand awareness.Its interesting to

26、note that opening a physical store also helps brands enhance their e-commerce sales.“Selling just about any consumer product is really about being wherever the consumer is,now more than ever.So,no seller can afford to be just in one channel,be it online or in-store.Its why were seeing direct-to-cons

27、umer brands continue to open their own stores as well as expand their wholesale distribution through third-party sellers.”Warren Shoulberg,Contributing Editor to“Business of Home”and“The Robin Report”and his own blog,W4.Focus on organic growth and prioritize customer retentionGone are the days of ch

28、eap customer acquisition costs through paid social media.DTC furniture brands must focus on customer retention and scale their businesses through organic growth.This approach requires a lot of effort but it pays off.You have to put customers at the core of everything you do.Make business decisions a

29、nd choose technology with customers in mind.Your end goal should be creating an engaging furniture shopping experience that keeps customers coming back.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 8“Higher-ticket and more permanent product,such a

30、s furniture,brings with it a need for greater customer reassurance.The buyer wants to know that the product quality is good,that the company is reputable,that any service issues will be dealt with,that deliveries will be convenient,that the materials are sustainable,and others.Your website must comm

31、unicate all of this by using features like content,visual cues,and online chat to address the customers main concerns.”David Kohn,The Multichannel ExpertTOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 9Key takeawaysThe following is a summary of the

32、reports findings and the state of the furniture industry that reflects the importance of e-commerce merchandising for DTC brands.01 DTC brands are raising the bar in online shopping experiencesBuying furniture online has evolved significantly in recent years.Tools such as 360-degree views and augmen

33、ted reality have improved shoppers ability to visualize their purchases.Tech-savvy DTC brands are constantly raising the bar in online shopping experiences,thus accelerating the furniture industrys digital transformation.02 High-quality visuals are the hallmark of DTC furniture brandsResults from ou

34、r research show that 36 of the Top 50 DTC furniture brands have high-quality visuals on their product pages,up from 31 in 2022.Furniture is an incredibly visual industry,so having top-notch product visuals is a prerequisite for more online sales.03 Customization is crucial for DTC furniture brandsDT

35、C furniture brands have realized that by implementing a product configurator that allows customers to easily combine colors,fabrics,finishes,and other details,they can enhance the experience and boost conversions.Results from our research show that 45 out of the Top 50 DTC furniture brands have conf

36、igurators on their product pages.04 Context is a prerequisite for furniture salesLifestyle imagery is one of the top three most widely adopted features among the Top 50 DTC brands.According to our research,48 of the Top 50 DTC furniture brands have lifestyle images on their product pages.360TOP 50 D

37、TC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 1005 Technology is the backbone of memorable online shopping experiencesIn industries like furniture,where product aesthetics and details have a major influence on the buyers purchasing decision,companies have

38、 to create an engaging online shopping experience rich with features.As a result,some of the most successful DTC furniture brands have redefined the website experience using the power of 3D product visualization.06 Delightful mobile experience is a nonnegotiable for DTC brands Mobile is an integral

39、part of how consumers shop nowadays,and tech-savvy DTC brands are aware of the potential mobile commerce holds.Data from our research shows all of the Top 50 DTC furniture brands we analyzed have a well-optimized mobile experience.07 Customer retention is more important than ever As the price of acq

40、uiring customers online has grown exponentially,customer retention becomes a top priority.The DTC brands that create an engaging shopping experience will be well positioned to thrive in the upcoming years.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|p

41、age 11MethodologyThe Top 50 DTC Furniture Brands:E-commerce Merchandising Index Adoption&Ranking 2023 is an analysis of global DTC furniture brands websites.The report focuses on the primary digital merchandising features that affect their online presence and user experience.Weve analyzed the websit

42、es of 50 DTC brands for 18 features,including:product customization,HD zoom,360-degree views,alternate angles,detail shots,lifestyle imagery,dimension shots,augmented reality,reviews,recommendations,page load speed,mobile optimization,social media,checkout experience,product information detail,filte

43、ring options,fabric swatches,and product visuals quality.To measure the page load speed and web performance,we used Web Page Test(https:/www.webpagetest.org).Our research included some of the most successful DTC furniture brands when determined by significant estimated annual revenue,e-commerce merc

44、handising,and overall customer shopping experience.This research was conducted in April of 2023(Disclaimer).A more detailed explanation of some of the categories can be found in this report.The main goal of this report is to understand how e-commerce merchandising features drive a better customer ex

45、perience.This report is not indicative of the operational performance of the DTC brands,but it rather provides data and benchmarks which enable us to draw certain conclusions about the importance of different e-commerce merchandising features in DTC furniture brands success.TOP 50 DTC Furniture Bran

46、ds 2023-E-commerce Merchandising features adoption and index ranking|page 12Analyzing E-commerce Merchandising Features for DTC Furniture Brands If theres something DTC furniture brands know best,its how to create an engaging online shopping experience rich with features that pave the way to the“add

47、 to cart”button.So the question thats on everyones mind is:What is the secret blueprint DTC brands follow when designing their websites?It seems that there are certain patterns and features that many successful DTC furniture brands have in common.Lets check them out.TOP 50 DTC Furniture Brands 2023-

48、E-commerce Merchandising features adoption and index ranking|page 13Key Drivers and AdoptionPRODUCT CUSTOMIZATION90%HD ZOOM46%360-DEGREE VIEWS/3D34%ALTERNATE ANGLE98%DETAIL SHOTS92%IN-CONTEXT IMAGERY96%WEB AUGMENTED REALITY24%MOBILE OPTIMIZATION100%REVIEWS66%PRODUCT RECOMMENDATIONS82%DIMENSION SHOTS

49、80%SOCIAL MEDIA ACTIVITY96%REQUEST FREE SWATCHES78%PRODUCT INFORMATION DETAIL100%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 14CHECKOUT EXPERIENCEA seamless checkout experience has a clear flow.It is fast,easy for filling,and mobile-friendly.By

50、adjusting the checkout experience,DTC furniture brands can increase their cart conversions and capitalize on what could otherwise be lost sales.PAGE LOAD SPEED The longer it takes for your websites page to load,the more likely you are to lose visitors.Even a few extra seconds can make a significant

51、impact on your bottom line.A fast loading time is crucial for increasing conversion rates and sales revenue.PRODUCT VISUALS QUALITYWhile analyzing the product visuals quality of DTC furniture brands,we took into account the following features:image resolution,sharpness,lighting,ground shadows,post a

52、rtifacts,model realism,and material quality.FILTERING OPTIONSFilters are a great tool to narrow down high volumes of content and to surface the most relevant results.Using filters,DTC furniture brands can avoid the paradox of choice and help customers make a decision.Low 4%Low 10%Slow 28%High 72%Hig

53、h 38%High 62%Fast 36%Medium 24%Medium 52%Medium 38%Medium 36%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 15Product customizationThe strong desire for individuality,especially among younger generations,has made furniture customization a priority.

54、The home is a focal point in our lives,and people want to express their personalities through the items they choose for their living spaces.DTC brands recognized this opportunity and based their entire business models on offering the ability to configure their furniture online and create a unique pr

55、oduct that matches their needs and style.Customization is now a vital aspect of the online shopping experience.Not having the ability to see a piece of furniture in the exact color you like can be frustrating and lead to a poor user experience.According to Deloitte,42%of customers are interested in

56、furniture customization,and one in five consumers are willing to pay 20%more for a personalized or exclusive product.The good news:modern technology makes it easier to enable product customization and offer a personalized customer experience straight from the product pages.Allowing customers to comb

57、ine colors,fabrics,finishes,and other details in a few clicks with a simple product configurator can enhance their experience and increase your conversions.According to our research,45 of the Top 50 DTC furniture brands have a configurator on their product pages,proving that DTC brands know the impo

58、rtance of product customization.This is one of the most adopted features among DTC brands.Adoption rate90%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 16HD ZoomBuying furniture is not an easy task.The price point and the numerous details you need

59、 to choose make furniture shopping a real challenge.This is even more noticeable when it comes to online shopping.The first step toward creating a pleasant product page experience is focusing on high-quality visuals and the zoom feature.When customers cant see or touch a product,the next best thing

60、is to be able to see visuals from different angles and inspect details with a zoom feature.Baymards usability testing shows that 56%of users begin exploring product images as soon as they arrive on the product page.Unfortunately,in many cases,they face low-quality images and an insufficient level of

61、 zoom.According to the same research,low-quality images and images that couldnt be zoomed sufficiently to see product details were a cause of product page abandonment.You cant expect to increase your online sales if you dont show your products in as much detail as possible.The zoom feature mimics th

62、e way consumers would look at a product in a brick-and-mortar store.Research from UPS shows that 70%of users consider the zoom tool as a prime factor when deciding on their purchase.The specific nature of home furnishings makes superior visualization and impeccable zoom even more important.Showing o

63、ff product details in 4K can certainly increase purchase confidence or inspire a showroom visit.The results from our research show that 37 out of the Top 50 DTC furniture brands we analyzed have a zoom feature on their product pages.However,if we look at the quality,only 23 brands have HD zoom.The r

64、est of them have a zoom with a resolution below 1K.Today,when product visualization technology is so advanced,having an HD zoom is a must.This is especially true for DTC furniture brands that are known for the great online shopping experience they offer.Adoption rate46%TOP 50 DTC Furniture Brands 20

65、23-E-commerce Merchandising features adoption and index ranking|page 17360-degree views/3DOnline furniture shopping has advanced significantly in recent years,and the power of 3D product visualization has improved the customers ability to get a better picture of their purchase.An outstanding visual

66、experience is the best way to compensate for the lack of tactile sense.According to Google,people engage 50%more with 3D images of home goods than with static ones.Using 360-degree visuals on your product pages can emulate the“touch-and-feel”experience of shopping in-store.Data from Adobe shows that

67、 91%of individuals want the ability to turn products around in full 360-degree spin.Consumers love interactive shopping experiences.The family-owned luxury furniture brand Monte Design saw a 50%increase in average time on page after implementing customization with 360-degree views on its product pag

68、es.Going 3D is the most effective visual strategy to give your furniture business an edge.Unlike traditional product photography and other solutions that produce single-purpose visuals considered visualization expenses,investing in high-quality 3D models can help you futureproof your asset library w

69、ith an array of use cases.When choosing a product visualization solution,focus on high-quality visuals and asset versatility.This way,youll be able to repurpose your 3D assets for augmented reality,room planning,virtual staging,third-party marketplaces,Google shopping feeds,marketing campaigns,and m

70、uch more.According to our research,only 17 of the 50 DTC brands weve analyzed have 3D/360-degree product configurators on their website,leaving the vast majority without this feature.When it comes to additional visuals on the product page,the adoption rate is far better 49 of the Top 50 DTC furnitur

71、e brands have alternate angle images,and 46 have detail shots.Adoption rateAlternate anglesDetail shots34%98%92%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 18In-context imageryContext is everything in furniture visualization.If you want to tell

72、a story,there is no better way than using lifestyle imagery.The benefit is not only that you are promoting multiple products at once,but you help customers visualize how the piece of furniture complements the setting.Research from Baymard shows that 42%of users attempt to gauge the overall scale and

73、 size of a product from its product images.By providing in-scale images,you make it easier for customers to get a grasp of the product size.Years of research and discussions with furniture businesses have led us to the conclusion that in-context images are vital for furniture brands,and they invest

74、a lot of time,effort,and resources to get the best possible visuals.The whole process of staging and creating is daunting and requires great organizational skills,attention to detail,and good timing.Today,however,thanks to 3D,creating in-context imagery is much more cost-effective because you dont h

75、ave to transport furniture all around the world for a photoshoot.The best part is that you can show off your products in context and at scale with customizable lifestyle imagery.DTC furniture brands that want to stand out can always go the extra mile and produce engaging user experiences with intera

76、ctive lifestyle imagery where visitors can play with fabrics,materials,and finishes while visualizing the product in context.In all of our previous reports and research,lifestyle imagery was one of the most adopted features.This is the case with the Top 50 DTC furniture brands as well.According to o

77、ur research,48 of the 50 DTC brands weve analyzed have lifestyle imagery on their product pages,which confirms the importance of context for increased furniture sales.Adoption rate96%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 19Augmented realit

78、yCustomer experience has changed quite a bit over the last few years,and so too has the technology required to facilitate it.The rise of augmented reality redefined online furniture shopping.A study by Magna Media Trials found that 85%of respondents said they would be interested in using AR for furn

79、iture shopping.This underscores just how serious augmented reality is becoming.Customers are excited to use this form of mobile engagement to get immersive shopping experiences.Some of the leading furniture players have already introduced AR solutions,allowing customers to insert virtual objects,suc

80、h as sofas,tables,and chairs,into their homes and immediately see how the furniture would look.This way,customers can virtually“try out”furniture,not worrying about bad decisions and removing a huge weight from their shoulders before the big purchase.According to Interior Define,customers that engag

81、e with AR are eight times more likely to convert than customers that choose not to engage.With Google and Apples heavy investments in augmented reality,this technology will become an even more ingrained part of the online experience going forward.Room scanning will be even easier,and the rendering o

82、f 3D assets will become more photoreal.Its safe to say that AR is slowly becoming an inevitable part of the furniture buying process.When it comes to the type of AR experience,web-native AR will be the new normal as mobile AR apps soon become obsolete.Downloading an app just to visualize a piece of

83、furniture,which is not a frequent purchase,asks for too much effort from the customers side,and customers always prefer effortless options.Our research shows that even though augmented reality is one of the hottest topics in the industry,only 13 of the Top 50 DTC furniture brands have implemented an

84、 AR solution.Looking at the type of solution,web-native augmented reality is more popular among DTC brands 12 DTC brands have web AR,and only one has an AR app.It will be interesting to see how web-native AR will influence the adoption rate in the future.Adoption rate24%TOP 50 DTC Furniture Brands 2

85、023-E-commerce Merchandising features adoption and index ranking|page 20Mobile optimizationThe number of smartphone users in the world today is 6.92 billion,which translates to 86.29%of the worlds population owning a smartphone.Mobile is quickly becoming the most critical part of the omnichannel exp

86、erience.To remain competitive,DTC brands need to do more than create a mobile-responsive website.According to eMarketer,retail m-commerce sales will account for 43.4%of total retail e-commerce sales in 2023,up from 41.8%in 2022.As consumers rely more on mobile devices for shopping,it becomes crucial

87、 for DTC brands to provide user-friendly and well-designed mobile websites.Heres the thing:59%of shoppers say that being able to shop on mobile is important when deciding which brand or retailer to buy from,as reported by Google.Mobile is an integral part of how consumers shop nowadays,from browsing

88、 and research to comparison and purchasing.According to Google,60%of home and garden shoppers use mobile searches for ideas about what to buy before they head into a store.This is why having an exceptional mobile experience is a must for every furniture business,whether traditional or digital-first.

89、According to Statista,more than 50%of all web traffic is coming from mobile devices,which is one more reason to pay extra attention when optimizing for mobile to ensure that visitors who open your site from their mobile devices have a great experience.Theres no doubt that mobile-first will become th

90、e norm.Thats why its no surprise that all of the 50 DTC brands we analyzed in our latest report have a mobile-optimized website.Adoption rate100%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 21ReviewsCustomers today are constantly looking for unbi

91、ased feedback to help them decide whether they should buy a product.Product ratings and reviews have become major purchasing decision factors.Its no surprise that nearly nine out of ten consumers worldwide read reviews before buying products.Data from BrightLocal shows that nearly half(49%)of all co

92、nsumers say they trust the reviews they read online as much as personal recommendations.When it comes to big-ticket purchases like furniture,product reviews are even more important.According to eMarketer,when researching an expensive item online,online ratings and reviews were the most common source

93、s respondents consulted,more so than word of mouth,in-store sales associates,or social networks.The importance of reviews cannot be denied not having reviews on your product pages can be a deal-breaker for customers.According to Stackla,58%of consumers have left an e-commerce store without purchasin

94、g because the site didnt contain any customer reviews or photos.On top of that,data from Trustpilot shows that 62%of consumers say they would not buy from brands that censor online reviews.The direct relationship with customers makes DTC brands more exposed to negative reviews.However,you shouldnt w

95、orry about negative reviews too much.The best way to prevent them is to make sure that you offer the highest quality products and delightful customer experiences.Besides this,responding to negative reviews can create positive results.Statistics show that of the customers who received a response from

96、 a company after posting a negative comment,33%turned around and posted a positive review,while 34%deleted the original negative review.More than half(33)of the Top 50 DTC furniture brands from our research have reviews on their product pages.There are some great examples of companies that leverage

97、product reviews and user-generated content across social media,and this should be a best practice for every DTC furniture brand because of the power reviews have on decision-making.This bed is the best investment Ive made for my bedroom!Not only is it stylish,but its also incredibly comfortable.Ive

98、been getting the best sleep of my life since I started using it.Sarah I was a little hesitant to buy this bed because it seemed a bit pricey,but Im so glad I did!Its well-made,sturdy,and the perfect size for my bedroom.The only downside is that it took a little while to put together,but it was worth

99、 the effort.Michael I absolutely love this bed!Its so comfortable and the design is really chic.The only downside is that its a bit lower to the ground than Im used to,but thats a small price to pay for such a great piece of furniture.Emily Adoption rate66%TOP 50 DTC Furniture Brands 2023-E-commerce

100、 Merchandising features adoption and index ranking|page 22Product recommendationsProduct recommendations allow customers to find relevant products quickly and easily by generating personalized offers based on their browsing and purchasing behavior.According to Barilliance Research,product recommenda

101、tions account for up to 31%of e-commerce site revenues.Whats more,as reported by Forbes,56%of online shoppers are more likely to return to a website that recommends products.Its no surprise that consumers are more likely to shop with businesses that recognize,remember,and provide them with relevant

102、offers and recommendations.From recently viewed products and products from the same collection to products that go well together and recommendations based on buyers behavior,product recommendations allow brands to personalize their online shopping experience.Besides recommendations on product pages,

103、adding recommendations during the checkout process can help you make an upsell and increase the average order value(AOV)by proposing products compatible with the item that the consumer has added to their shopping cart.According to Barilliance,implementing personalized product recommendations can imp

104、rove cart abandonment by up to 4.35%.Product recommendations have been around for more than two decades.Today,thanks to advances in technology,we are witnessing the rise of personalized,predictive product recommendations.Using AI technology,companies can give product recommendations based on who the

105、 user is and in what context they are viewing your site.Recommendations are widely adopted among DTC brands 41 of 50 DTC furniture brands weve analyzed have some sort of recommendation on their product pages.Most of them are for related products from the same collections,but a few companies have adv

106、anced recommendation engines for a more personalized experience.You might also likeAdoption rate82%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 23Dimension shotsOne of the biggest hurdles customers face when buying furniture is getting the size r

107、ight.And that doesnt mean just making sure the sofa fits the living room,but will it fit through the door or the elevator?This is a stumbling block for furniture businesses as well.If the product doesnt fit,you will have to go through the extremely complicated and expensive process of product return

108、s.Heres where dimension shots come in handy.Displaying the dimensions of the product can make you more trustworthy in your customers eyes.It will not only make the size of the product more distinct but also give the customer enough information to make the right decision.On top of that,customers gene

109、rally prefer obtaining their information from visuals rather than specifications and long product descriptions.Combining dimension shots with a 360-degree view of the product,4K zoom,alternate images,detail shots,and customizable lifestyle imagery will take your product page to the next level,helpin

110、g you create an engaging website experience that converts visitors into buyers.Unlike in the past when creating dimension shots required spending extra time and resources on creating additional imagery,today,advanced product visualization platforms allow furniture businesses to insert lines,add the

111、dimensions,and export ready-made assets they can use anywhere.Our research shows that 40 of the Top 50 DTC furniture brands have dimension shots on their product pages.This is one more feature that is rarely top of mind during digital merchandising,but it makes a huge difference,especially in furnit

112、ure e-commerce.Adoption rate80%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 24Social media activityIn 2023,an estimated 4.89 billion people are using social media worldwide,a number projected to increase to almost six billion in 2027,according to

113、 Statista.Social media is the best place to find customers.They spend a lot of time scrolling through the never-ending feed,searching for inspiration.Improved traffic,lead generation,and growing fan loyalty are among the top three reasons why marketers see value in social media.If you want to be not

114、iced,make sure to use visuals that tell a story.You can step up your social media game by using high-quality visuals,detail shots,lifestyle imagery,360-degree-view GIFs,and other engaging types of content.Your social media content will generate 94%more views if it contains visual elements,which prov

115、es that people prefer to engage with content thats both informative and pleasing to the eye.Data from HubSpot shows that marketers leverage an average of four social media platforms in their roles.Facebook is the most used social media platform,leveraged by 64%of marketers,followed by Instagram(58%)

116、,YouTube(57%),Twitter(43%),TikTok(42%),and LinkedIn(33%).Knowing that 60%of Pinners have used Pinterest to make decisions for home decor purchases,and 30%of online shoppers say they would be likely to purchase from a social media network,its up to you to step up your social media game and leverage t

117、he great potential it has for your furniture business.It seems like DTC furniture brands are aware of the importance of social media nowadays.Our research shows that 48 out of the Top 50 DTC furniture brands have an active presence on at least one social media channel.Adoption rate96%TOP 50 DTC Furn

118、iture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 25Fabric swatchesBridging the online-offline gap in the furniture industry can be very challenging.Luckily,advanced 3D product visualization with 360-degree images and augmented reality helps customers visualize the

119、products and see how they would fit in their homes.Adding HD zoom to your product pages can show customers the texture of the material up close.But what more can you do to close the circle and create the best possible online shopping experience?Offer fabric swatches.Fabrics are not always two-dimens

120、ional,and in some cases,the texture of a fabric may be just as important as the color itself.Thats why offering swatches is one of the most effective ways to drive interest and boost sales.Consumers are more likely to buy your product if they know what they are getting.While this might be a little c

121、omplicated for furniture retailers,for DTC furniture brands that own the whole manufacturing process,this is a no-brainer.Imagine customers ordering swatches and feeling the fabric,plus using AR to see if the item fits in their home.This closes the online-offline gap and makes shopping for furniture

122、 online the new normal.Its important to note that ordering swatches shouldnt increase the time of the purchasing cycle.If youre offering fabric swatches,make sure to deliver them within a couple of days.Have a process in place and reassure customers that ordering swatches will not prolong the purcha

123、se but rather ease their decision-making process.According to our research,39 of the Top 50 DTC furniture brands offer the option to order swatches.In most cases,they are free of charge.Adoption rate78%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page

124、 26Product page load speedPage load speed needs to be a top priority for all furniture businesses in the upcoming decade.Consumers expect instant gratification,so product pages that take too long to load will eventually hurt your bottom line.Research from Portent shows that the first five seconds of

125、 page load time have the highest impact on conversion rates.Website conversion rates drop by an average of 4.42%with each additional second of load time.Its no secret that page load speed is a deal-breaker for many customers.According to Unbounce,nearly 70%of consumers admit that page speed influenc

126、es their likelihood of buying.Another thing to remember is that todays customers more often browse from their mobile devices,so the page load speed is even more critical.Improving site speed increases progression rates on almost every step of the mobile purchase journey from the homepage to the chec

127、kout for the majority of brands.Decreasing mobile site load times by just one-tenth of a second results in major performance gains.According to Google,a 0.1-second improvement in mobile site speed increases conversion rates by 8.4%for retail.To measure the page load speed and web performance of the

128、Top 50 DTC Furniture Brands,we used Web Page Test(https:/www.webpagetest.org).The results show that 18 of the Top 50 DTC furniture brands have a load speed below five seconds.Eighteen brands have between five and 10 seconds load speed.And for 14 of the analyzed DTC furniture brands,it takes more tha

129、n 10 seconds for a page to load fully.Fast loadspeed36%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 27Product visuals qualityVisuals trigger emotions.We are wired to process images 60,000 times faster than text,and 90%of information transmitted t

130、o the brain is visual.As retail is slowly moving to the online world,one of the biggest challenges is how to recreate the visual elements of your products in an online environment in a way that competes with physically viewing products in-store.The right visual elements can help you close the gap be

131、tween a physical product and your online representation of it.Improving the quality of your images can result in a conversion rate that is up to three times higher than that of low-quality images.When it comes to product page visuals,consistency is the key.However,producing the same quality content

132、with product photography is very challenging.Thats why many furniture retailers turn to CGI(computer-generated imagery).Thanks to advanced technology,the level of quality is so high that you wont be able to recognize the difference between a rendering and an actual photograph.Research from Intent La

133、b notes that 59%of consumers believe that visual information is more important than textual information when shopping online.This number is significantly higher for online furniture shopping 85%of customers put more importance on visual information than text information.Companies that want to stay r

134、elevant in the long run have to embrace evolving shopping habits and equip their online stores with capabilities that simplify the path to purchase for online customers.While analyzing the product visuals quality of DTC furniture brands,we took into account the following features:image resolution,sh

135、arpness,lighting,ground shadows,post artifacts,model realism,and material quality.The results from our research show that 36 of the Top 50 DTC furniture brands have high-quality visuals,followed by 12 with medium quality and only two with low product visuals quality.High qualityvisuals72%TOP 50 DTC

136、Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 28Product information detailAnswering as many questions as possible on your product page will pave the way for more“add to cart”clicks.Thats why its essential to include all the information customers need to make

137、 a decision about buying a big-ticket item like furniture.Research from Salsify shows that 70%of consumers chose a lack of product information as a reason they left a page on an e-commerce site.When it comes to online furniture shopping,some of the most important product information details are prod

138、uct description,delivery information,and return policy.Product descriptionEven though visuals tell the story in a more appealing and attention-grabbing way,product descriptions are an essential part of every e-commerce furniture product page.Unfortunately,theyre often overlooked.Many DTC furniture b

139、rands underestimate the great opportunity to present the features and the benefits of the product in the best possible way and influence a purchasing decision.Delivery informationDelivery information about cost and speed is a crucial part of every online purchase.This is even more emphasized when pe

140、ople buy big-ticket items.Not adding information about the expected time of delivery or the shipping cost might lead to an abandoned cart.Smart DTC furniture brands add this information on the product page,thus making it easy for customers to decide whether the delivery time and costs fit their expe

141、ctations.Return policyThe first thing that comes to customers minds when shopping online is whether the return process is easy.According to the Baymard Institute,an unsatisfactory return policy is one of the top ten reasons for cart abandonment.Customers need the reassurance that even if they dont l

142、ike the product they bought,theyll be able to return it.Thats why having a simple,transparent,and fair return policy can encourage customers to make the purchase.Looking at the results of our research,we can see that all of the Top 50 DTC furniture brands we analyzed have enough information on their

143、 product pages.Delivery ReturnsCareHigh productinformation100%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 29Checkout experienceThe checkout process is the last step in the path to purchase and the moment when all the efforts pay off.However,it c

144、an often turn out to be a stumbling block.Two out of the top five reasons for cart abandonment are related to the checkout process,according to data from Baymard.Not having a guest checkout option(24%)and a lengthy,complicated checkout process(18%)are the two biggest pain points.Nearly 70%of online

145、shopping carts are abandoned.However,this number is significantly higher for the furniture industry.Data from Dynamic Yield shows that in March 2023,the cart abandonment rate in the Home&Furniture category was 80.99%.By optimizing the checkout experience to deliver a straightforward and transparent

146、process,DTC furniture brands can increase their conversions and capitalize on what could otherwise be lost sales.A seamless checkout experience could be the success formula for better conversions.But where do you start?Give customers the chance to choose between registering and guest checkout.Also,f

147、ind a smart way to encourage them to give you their personal information.Offer an incentive or a personalized experience.Another thing that is very important for a pleasant checkout experience is to show an image of the product your visitor is buying in the shopping cart.This way,you will avoid conf

148、usion and reduce the number of returned items due to the wrong color,size,or even the wrong product.Also,dont forget to ask for an email early in the checkout process,no matter if the customer has an account or wants to check out as a guest.Without an email,you cannot launch your abandoned cart emai

149、l series,which according to Klaviyo,can earn back 3%14%of lost sales.With more and more users shopping on smartphones,its imperative to design a mobile checkout flow that not only follows the best practices for e-commerce user experience but is also optimized for the capabilities and constraints of

150、mobile devices.The results from our research show that 31 of the Top 50 DTC furniture brands have a pleasant checkout experience.$3.2101$3.210Good checkoutexperience62%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 30Filtering optionsPeople love ha

151、ving the power of choice,especially when shopping.However,having too many choices often leads to feeling overwhelmed and stuck otherwise known as choice paralysis.According to Zoovu,more than half(54%)of consumers have stopped purchasing products from a brand or retailer website because choosing the

152、 right product was too difficult.In fact,42%admitted to abandoning a planned purchase altogether because there was too much choice.When done right,e-commerce product filtering helps visitors narrow down a selection and find products they might be interested in based on specific features(e.g.,size,co

153、lor,category).Only a small number of visitors that come to your website know exactly what theyre looking for.Having tools like a search bar and product filtering that can help find a specific product will create a pleasant browsing experience and lead them down the purchasing funnel.Unlike brick and

154、 mortar,where customers can ask for a“large right bumper sectional in mauve velvet,”when it comes to online furniture shopping,you have to create an experience that will lead them to the product theyve imagined.Besides adding specific filters for different product categories,make sure to promote imp

155、ortant filters,allow applying multiple filtering values from the same filter type,and truncate filtering values where there are too many options.According to our research,19 of the Top 50 DTC furniture brands have advanced filtering options.This means that more than half of them have average quality

156、 or even poor filtering options on their product feed.Living room xFabric xColor xGood filteringoptions38%TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 31UX benchmark study results from the three leading DTC furniture playersTo understand the elem

157、ents of an effective online furniture shopping experience,we dissect the online buyer journey of the three companies from our Top 50 DTC Furniture Brands report that have the highest ranking based on the number of adopted features and quality of product visuals.SofacompanySofacompany is an online-fi

158、rst retailer on a mission to challenge the furniture industry by making high-quality Danish design available to all.What makes Sofacompany so special is the delightful end-to-end customer journey across channels.In our Top 50 DTC Furniture Brands report,Sofacompany has the highest digital merchandis

159、ing index(88.5).The results from our research show that Sofacompany has all the analyzed features and product pages rich with high-quality visuals.On the homepage,there is a navigation bar with a drop-down menu that opens on hover.When browsing on mobile,youll notice a hamburger menu in the top left

160、 corner where you can choose product categories.Once you select the product category,you can see thumbnail images for different products.There is information about the price and different product colors under each image.Besides this,youll see different filtering options:price,color,designer,and righ

161、t/left facing.On the right side,you can choose whether you want to see the most popular or newest or filter products,depending on the name,price,or which side they are facing.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 32When you open the produc

162、t detail page,on the left,you can see multiple product images,including lifestyle imagery,alternate angle images,and detail shots.Using the product configurator,customers can choose from a wide range of materials with different colors,patterns,and textures,as well as leg options.Whats more,there is

163、an engaging 360-degree viewer and 4K HD zoom that lets customers scrutinize the details.On the right,there is price information and the ability to choose up to five free fabric samples.The mobile experience with the 360-degree product configurator is equally pleasant and user-friendly.Another featur

164、e customers can enjoy while browsing the Sofacompany website is the“View in your space”button,which allows them to visualize the product in their home using augmented reality without downloading an app.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page

165、 33When you click the“add to basket”button,there is a pop-up with a thumbnail image of the product,the total price,and the option to check out or continue shopping.Below the checkout information,there are product recommendations.When you go to the checkout page,you can see a cart summary,add your de

166、livery information,and choose a delivery method.Customers can choose between a curbside pickup,pickup from the warehouse,or getting the product delivered to their address.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 34The overall shopping experie

167、nce on the Sofacompany website is clean and pleasant.Rich e-commerce merchandising features such as 360-degree views,augmented reality,and 4K zoom make online shopping engaging.There is great consistency in the visuals and buyer journey across devices,which makes customers confident when making a pu

168、rchase.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 35FESTFEST is a Dutch interior brand that offers affordable,high-end design and the best possible service without the high-end price tag.The brand is known for its comfortable and stylish made-t

169、o-order sofas with minimalist designs and contemporary finishes.In our Top 50 DTC Furniture Brands report,FEST has the second-highest digital merchandising index(87).The results from our research show that FEST has all the analyzed features except product reviews.On the homepage,there is a navigatio

170、n bar with a drop-down menu that opens on hover.When browsing on mobile,youll notice a hamburger menu in the top left corner where you can choose product categories.Once you select the product category,you can see thumbnail images for different products.Under each image,there is information about th

171、e price as well as color options that you can choose from and get a thumbnail preview without entering the product detail page.Besides this,there are plenty of filtering options on the product feed.You can filter products based on color,type,price,height,width,and depth.On the right side,you can sor

172、t products alphabetically,by price,or see the newest options and bestsellers.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 36When you open the product detail page on the left,you can see a 360-degree view of the selected product and a 4K zoom.Belo

173、w the 360-degree visual,there are multiple product images,including high-quality lifestyle visuals and alternate-angle images.The mobile experience with the 360-degree product configurator is equally pleasant and user-friendly.Customers can also explore the product using the full-screen mode or use

174、the“view in your room”button to see how the product fits their home with the power of augmented reality.Depending on the device they are using,customers will get different experiences.By clicking the“view in your room”button,customers who browse through a desktop computer will get a QR code they can

175、 scan with their mobile phone to explore the product using augmented reality.This way,FEST creates a seamless experience powered by AR regardless of the device the customer is using.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 37At the bottom of

176、the product page,customers can find different product recommendations tailored to their tastes.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 38Before the checkout,you can see the products in your shopping cart,the total price,the expected delivery

177、 date,as well as reminders for the financing and payment options.The overall experience on the FEST website is clean,pleasant,and engaging.The high-quality visuals and rich merchandising features make the shopping experience user-friendly and delightful.The mobile experience is well optimized and fu

178、nctional.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 39Interior DefineInterior Define is a digitally native furniture brand offering the most elevated and customized online furniture shopping experience.Since 2014,they have been delighting custo

179、mers with customizable sofas available through their stunning website and Guideshops.In our Top 50 DTC Furniture Brands report,Interior Define has the third-highest digital merchandising index(86.5).The results from our research show that Interior Define has all the analyzed features except product

180、reviews.The first thing you notice when you open Interior Defines website is a navigation bar with different product categories,each with a thumbnail image,to help customers find what they are looking for in just a few clicks.After you select a product category,you notice straightforward filtering o

181、ptions,where customers can pick the length,material,shape,and collection of the product.At the same time,under each thumbnail image,they have information about the number of fabrics and leg options for the particular product.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption

182、 and index ranking|page 40When you open the product detail page(PDP),on the left,you can see alternate angles,zoom in to scrutinize details,or get a 360-degree view of the selected product.Besides the click-to-zoom feature,Interior Define has a full-screen mode where customers can zoom in on the det

183、ails.Another best practice with a 360-degree view is to indicate its presence on the PDP.This is especially important for your mobile browsing experience.Interior Define solves this with an arrow circle illustration.On the right side,there is a product configurator where customers can select the fab

184、ric,legs,depth,size,cushions,etc.When customers open Interior Defines website on mobile,they can also click the“view in room”button and visualize the product in their home using augmented reality straight through the browser without the need to download an app,which removes friction and creates a sm

185、ooth and seamless customer experience.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 41At the bottom of the product page,there is a recommendation section with designer favorites,including the most important product details like price,number of fab

186、rics,and leg options.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 42Interior Define uses cart thumbnails in the exact color the customer has chosen,which decreases the number of product returns.On the checkout page,customers fill in the shipping

187、information and payment information.The last step is an order confirmation.The overall shopping experience on the Interior Define website is pleasant,simple,and straightforward.With great design and seamless user experience,the website creates a great flow through the purchasing funnel.Customers hav

188、e all the information needed to make a buying decision,and the user journey is fully optimized from start to finish.TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 43Sofacompany135.19HighHighMedHigh88.5FEST243.95HighHighHighHigh87Interior Define325.

189、74HighHighHighMed86.5Monte Design Group4117.33HighHighHighMed86Joybird529.47HighHighHighHigh86Optisofa6141.98HighHighMedHigh86Inside Weather7117.08 HighHighHighMed85.5Castlery864.48HighHighMedHigh85.5ARTICLE FURNITURE913.50HighHighHighHigh85Loaf1087.48HighHighHighHigh83.5Swoon Editions117.03HighHigh

190、MedHigh81.5S1236.34HighHighHighHigh80.5Lovesac13811.56HighHighMedMed80Rose And Grey1416.35HighHighMedHigh79.5Branch1539.79HighHighHighMed76.5Burrow16111.30HighHighHighMed76.5Serena&Lily1747.72HighHighMedMed76.52023 RankingChange from 2022Cylindo Index HD ZoomProduct customization360-degree views/3DD

191、etailed shotsAlternate anglesIn-context imageryWeb augmented realityMobile optimizationReviewsProduct recommendationsDimension shotsSocial media activityRequest free swatchesProduct page load speedProduct visuals qualityProduct information detailCheckout experienceFiltering optionsTOP 50 DTC FURNITU

192、RE BRANDS E-commerce Merchandising-Adoption&Index RankingPage 1/3TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 44.mdd18New9.28HighHighHighMed76McGee&Co.19New24.46 HighHighMedMed76The Inside20815.47 HighHighHighMed76Modloft21112.69MedHighHighHigh75

193、POLYWOOD2269.51HighHighHighHigh75Kardiel2385.66MedHighHighHigh74Yardbird241710.80 HighHighHighMed73Benet25New6.11HighHighHighMed72Sklum26102.11HighHighHighHigh71.5Hem27111.62HighHighHighHigh71Skagerak2891.72HighHighHighMed69Novogratz Furniture29116.56HighHighHighMed67.5Floyd Design30913.82HighHighHi

194、ghMed67.5Unruh Furniture3163.92HighHighMedMed67Poly&Bark32824.37 MedHighHighHigh67Zinus3364.11HighHighHighHigh66.5Apt2B34119.33MedHighHighHigh66.5TOP 50 DTC FURNITURE BRANDS E-commerce Merchandising-Adoption&Index RankingPage 2/32023 RankingChange from 2022Cylindo Index HD ZoomProduct customization3

195、60-degree views/3DDetailed shotsAlternate anglesIn-context imageryWeb augmented realityMobile optimizationReviewsProduct recommendationsDimension shotsSocial media activityRequest free swatchesProduct page load speedProduct visuals qualityProduct information detailCheckout experienceFiltering option

196、sTOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 45Sofas by Saxon3572.20MedHighHighMed66Warm Nordic3672.61HighHighHighMed65Feather Home3727.51HighHighMedLow64.5Sundays Company38414.60 HighHighHighMed63Make Nordic39New38.17HighHighMedMed62.5Willow&Ha

197、ll40103.67MedHighMedLow62.5Txtur41New2.88HighHighMedMed56.57Thavenue4215.26MedHighHighMed55.5BenchMade Modern43211.13HighHighMedLow55.5Perch&Parrow4472.19MedHighMedMed53Coddle4515.39MedHighHighLow52Sixpenny46514.36MedHighMedMed51.5Distinctive Chesterfields4731.66MedHighMedMed43.5D4813.37MedHighMedHi

198、gh43Bixby&Ball49New10.74LowHighMedMed37.5Simplicity Sofas501 1.69LowHighHighLow32.5TOP 50 DTC FURNITURE BRANDS E-commerce Merchandising-Adoption&Index RankingPage 3/32023 RankingChange from 2022Cylindo Index HD ZoomProduct customization360-degree views/3DDetailed shotsAlternate anglesIn-context imag

199、eryWeb augmented realityMobile optimizationReviewsProduct recommendationsDimension shotsSocial media activityRequest free swatchesProduct page load speedProduct visuals qualityProduct information detailCheckout experienceFiltering optionsTOP 50 DTC Furniture Brands 2023-E-commerce Merchandising feat

200、ures adoption and index ranking|page 46TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 47FURNITUREBRIEFINGSpowered by CylindoWant to be up-to-date on the latest news in the furniture industry?Sign up to our newsletterSign up 2023 Copyright Cylindo A

201、pS.No copyrighted materials may be reproduced and redistributed without prior consent from Cylindo ApS.About CylindoCylindo is the fastest-growing 3D product visualization platform for commerce.The story of Cylindo was born back in 2012 with one idea in mind:to make product visualization easy.Today,

202、hundreds of furniture companies use Cylindo to get superior product visuals across the entire furniture buyer journey.Our platform goes beyond high-quality product visualization and gives furniture businesses versatile assets they can leverage across multiple touchpoints.Powering four quintillion pr

203、oduct variations and 10 million unique users per month,Cylindo is the catalyst that drives delightful shopping experiences,helping retailers and brands show more and sell more.Using the Cylindo Platform,companies have increased conversion rates by over 36%and average order value by 88%while reducing

204、 visualization costs by 58%on average.We believe in expressing the beauty of products through the art of 3D visualization.We treat our clients as our partners.As their visualization guide,we strive to provide the ultimate experience,from great onboarding to an effective content creation process and

205、setup selection on the platform to final delivery and distribution of beautiful product visuals.About Chaos A world leader in 3D visualization technology.In 2022 Cylindo was acquired by Chaos.Chaos develops 3D visualization technology for architecture,engineering,construction,product design,manufact

206、uring,and media and entertainment.We create intuitive and powerful workflows for architects,artists,and designers in any industry.Our research and development is leading the way towards a truly comprehensive end-to-end visualization ecosystem to meet the evolving needs of our customers.Headquartered

207、 in Karlsruhe,Germany,Chaos is now the largest global 3D visualization company,with more than 700 employees and offices worldwide.Request a demoDisclaimer:This report has been created by Cylindo from sources and in a manner that it believes is reliable,but Cylindo cannot guaranty that the sites,imag

208、es,analysis,or the results of the report are representative or that there is no inaccuracy.Cylindo research publications consist of opinions of Cylindo and are not statements of fact.Cylindo disclaims all warranties,express or implied,with this respect to this report,including the warranties of merchantability and fitness for a particular purpose.