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1、Andrey ZvyagintsevCourtesy of PradaMens Spring Summer 25Fashion Weeks ReportAfter seasons dominated by political and social reflections,the Spring Summer 25 menswear collections delve into the nuanced exploration of modern masculinity.This season,designers explore themes of sports,utility,nautical e

2、legance,and the seamless blend of home and streetwear,all while seeking serenity and refinement.Athletic influences were prominent,with Kolor,Wooyoungmi,and Martine Rose drawing inspiration from everyday sports culture.Baseball and rugby references infused collections with comfort and sophistication

3、,highlighting the dynamic interplay between sportswear and streetwear.This season underscores how practicality and energy can translate into versatile,stylish wardrobes for the modern man.Simultaneously,a resurgence of nautical romance brought maritime charm to the runway.Dolce&Gabbana and MSGM show

4、cased tailored blazers,crisp white trousers,and sailor-inspired tops,evoking the luxurious spirit of yachting life.This fusion of heritage and contemporary design offered a sophisticated take on the nautical theme.Utility made a bold statement with neon workwear elements.Designers like Bluemarble an

5、d Martine Rose introduced utility jackets,cargo pants,and overalls,combining functionality with vibrant colors,setting a tone where practicality meets audacity.The Sleep to Street trend reflected the seamless transition from home comfort to street sophistication.Luxurious fabrics like silk and cashm

6、ere were used in relaxed fit trousers and flowing robes,paired with structured blazers and crisp shirts.Walter Van Beirendonck and J.W.Anderson epitomized this theme,offering stylish solutions for modern lifes demands.Color palettes varied from bold burgundy,cobalt blue,and cream in sports collectio

7、ns to deep navy,crisp white,and vibrant red in nautical themes.Pastels like blush pink and baby blue added a soothing element to the Sleep to Street collections,balancing tranquility with urban dynamism.Key shapes included V-neck jumpers,bomber jackets,and polo shirts,reinterpreted for timeless eleg

8、ance and contemporary flair.Accessories like bucket hats,loafers,and maxi bags complemented the themes,blending practicality with style.In essence,SS25 marks a season of harmonious blending.Designers have woven together themes of athleticism,maritime adventure,industrial utility,and relaxed comfort,

9、creating collections that resonate with the complexities of modern masculinity.Each piece is not just fashion but a profound statement on identity,making this season a rich tapestry of refinement and existential exploration.JW ANDERSONSporty Sophistication:The Journey of Modern StyleEdito INDEX123 T

10、hematic Trend AnalysisStandout colors,prints,fabrics,silhouettes,and accessories of the season and the evolution of previous themesPetar PetrovStar TrendsSee how the most common trends were adapted in different waysPRADAThematicTrends Analysis1FENDISports Takes FashionFashion Hits a Homerun4.2.3.5.1

11、.1.FENDI2.KOLOR3.LOUIS VUITTON4.WOOYOUNGMI5.MARTINE ROSEFashion Hits a Homerun4.3.1.2.4.1.KOLOR2.LOUIS VUITTON3 WOOYOUNGMI4.MARTINE ROSESports and fashion,two distinct realms,continually influence and merge with one another,creating a dynamic interplay that evolves with each season.Athletes and spor

12、ts events undeniably set fashion trends,and this season was no exception as the Mens SS25 Fashion Week prominently showcased sports influences.With a nod to the American lifestyle,baseball and rugby references were evident in the collections from Kolor,Wooyoungmi,and Martine Rose.This season,designe

13、rs drew inspiration from the normalcy of everyday sports culture,infusing their collections with the practical and familiar elements of these beloved games.The result is a smart,comfortable,and functional blend of sportswear and streetwear,with a touch of playful sophistication.This highlights how t

14、he energy and practicality of the field can be translated into contemporary fashion,offering a versatile and stylish wardrobe for the modern man.Sports Takes FashionKey ColorsBurgundyCobalt Blue-2%In Summer 25 vs.last yearMagnitude MEDIUMSegmentation MAINSTREAMRunway Share:X%-2%In Summer 25 vs.last

15、yearMagnitude BIGSegmentation MAINSTREAMRunway Share:X%Sports Takes FashionScope of trend forecasting:Men,Europe.Runway share calculated among all runway images from Milan&Paris.Cream+0,9%In Summer 25 vs.last yearMagnitude BIGSegmentation TRENDYRunway Share:X%Sports Takes FashionKey Colors1.PRADA2.J

16、ORDAN LUCA3.DSQUARED24.KOLOR5.WHITE MOUNTAINEERING2.4.3.5.1.The color palette features tones of Burgundy for mainly tops,knits and rugby shirts.Shades of cream are prominently featured in the more upscale looks from shows as Jordan Luca,Dunhill and Louis Vuitton,providing a refined and classic sport

17、s aesthetic that exudes timeless sophistication.Conversely,for those seeking a bolder,more vibrant interpretation of this aesthetic,cobalt blue makes a striking appearance.Sports Takes FashionKey PrintsThick stripes-5%In Summer 25 vs.last yearMagnitude MEDIUMSegmentation EDGY AND MAINSTREAMRunway Sh

18、are:X%Text and Drawing-2%In Summer 25 vs.last yearMagnitude BIGSegmentation EDGYRunway Share:X%Sports Takes FashionKey Prints1.FENDI2.DUNHILL3.3 PARADIS4.DOUBLET5.WOOYOUNGMIThe theme seamlessly integrates classic preppy prints,showcasing stripes of varying thicknesses on knits and adding a timeless

19、yet contemporary touch to the ensembles.Channeling a nostalgic,almost collegiate sporty vibe,graphic text prints are featured,especially on bomber and baseball jackets.This trend extends to sweatshirts and jersey tops,infusing these pieces with a playful and youthful energy.The blend of traditional

20、preppy patterns with bold,old-school graphics creates a captivating fusion of styles,celebrating the enduring appeal of sporty,collegiate aesthetics 2.4.3.5.1.Sports Takes FashionKey FabricsKnitNylonLeatherScope of trend forecasting:Men,Europe.Runway share calculated among all runway images from Mil

21、an&Paris.+1%In Summer 25 vs.last yearMagnitude BIGSegmentation TRENDYRunway Share:X%-4%In Summer 25 vs.last yearMagnitude BIGSegmentation TRENDY AND EDGYRunway Share:X%-6%In Summer 25 vs.last yearMagnitude BIGSegmentation EDGYRunway Share:X%Sports Takes Fashion Key Fabrics1.WOOYOUNGMI2.FENDI3.3.PARA

22、DIS4.LOUIS VUITTON5.FENDIA long-standing staple in sportswear fabrics is Nylon who this season makes a notable appearance in collections from brands such as Wooyoungmi and 3.Paradis.Renowned for its durability and sleek finish,embodying both functionality and style.In contrast,knits offer a laid-bac

23、k,casual allure that beautifully counterbalances the sophistication of other materials.Embracing the aesthetic of a sports team coach,leather takes a commanding presence in outerwear.Bomber jackets,in particular,are adorned with leather details,exuding an air of authority and timeless style.2.4.3.5.

24、1.3.Bomber JacketV-Neck JumperPolo-shirtsKeyShapesV-neck Jumper The V-neck jumpers have become a staple in the athletic world,particularly in sports like baseball or tennis,where they are often worn as part of the uniform.The V-neck jumper,observed in shows including Fendi,Prada,and JW Anderson,pair

25、ed with either relaxed shorts or trousers captures a touch of timeless elegance,seamlessly integrating sportswear elements with fashion.Chic and Athletic1.FENDI2.PRADA3.JW ANDERSON4.AMIRI5.DOUBLET2.3.4.FluctuatingMen-2%3.4.5.In Summer 25 vs.last yearDECREASINGMagnitude MEDIUMSegmentation EDGY1.Bombe

26、r JacketThe bomber jacket,originally designed for military pilots,has long been associated with a sporty aesthetic.Its lightweight,durable construction makes it ideal for active wear.The piece brings back the more retro aspect of the Sports Takes Fashion aesthetic.However,brands like Jordan Luca and

27、 Auralee elevate the cool elements of the design by crafting it in silk,adding an extra touch of elegance.A Touch Of Retro1.3 PARADIS2.SACAI3.WOOYOUNGMI4.JORDAN LUCA5.AURALEE2.3.4.3.4.5.1.Watch OutMen-4%In Summer 25 vs.last yearDECREASINGMagnitude MEDIUMSegmentation EDGYPolo-ShirtsPolo shirts emerge

28、d as a standout in the Sports Takes Fashion trend,capturing attention across numerous runway shows from all kinds of brands.This versatile garment were showcased in an array of fabrics,from sleek nylon and fine gauge knits to soft cotton blends,highlighting their adaptability and appeal.Designers pl

29、ayed with colors,patterns,and styling techniques to create sporty yet classy looks.The Posh Supporter1.CRAIG GREEN2.BILLIONAIRE3.WALES BONNER4.FENDI5.DOLCE&GABBANA2.3.4.3.4.5.1.Consistent riserMen+3%In Summer 25 vs.last yearINCREASINGMagnitude BIGSegmentation EDGY AND MAINSTREAMFlat Sole SneakersCap

30、sDuffle BagsKeyAccessoriesCapsThe classic baseball cap has taken on a new role this year,appearing not only in casual ensembles but also paired with shirts,ties,and coats.This trend underscores how elements from the sports industry continue to influence and inspire the fashion world.Fendi incorporat

31、ed baseball caps into more than 10 looks and by integrating this accessory into more formal attire,designers have demonstrated its versatility and enduring appeal.Elevating the Game1.FENDI2.DOUBLET3.MOSCHINO4.MARTINE ROSE5.BIANCA SAUNDERS2.3.4.3.4.5.1.Slim Sole SneakersFlat sole sneakers are dominan

32、t in the Sports Take Fashion trend,frequently paired with tube socks or baseball socks,as showcased in the Billionaire SS25 show.While the trend itself isnt entirely novel,it marks a shift from the era of chunky sneakers to a more minimalist approach.These sneakers blend comfort with style,making th

33、em versatile enough to be styled with both sportier and dressier apparel.This move towards sleek,understated footwear emphasizes a balance between practicality and fashion.Stepping Up1.WHITE MOUNTAINEERING2.DUNHILL 3.BILLIONAIRE4.WALES BONNER5.FENDI2.3.4.3.4.5.1.Watch OutMen+1%In Summer 25 vs.last y

34、earINCREASINGMagnitude MASSIVESegmentation MAINSTREAM AND TRENDYDuffle BagRenowned for their spacious interiors and versatile design,these bags are ideal for both gym sessions and weekend getaways.This season,designers have reimagined the classic duffle,incorporating luxurious materials like leather

35、 and suede,and adding sophisticated details such as polished hardware and refined stitching.For Multiple Occasions1.MAGLIANO2.PRADA 3.WALES BONNER4.DRIES VAN NOTEN5.DUNHILL2.3.4.3.4.5.1.ColorsMaterialsAccessoriesBrandsShapesSports Take Fashion-Starter PackNeon WorkwearUtility Wear with a Touch of Ne

36、on4.2.3.5.1.1.BLUEMARBLE2.MSGM3.PRADA4.MARTINE ROSE5.ERLColorsMaterialsAccessoriesBrandsShapesNeon Workwear-Starter PackNautical Romance Waves of Elegance4.2.3.5.1.1.DOLCE&GABBANA2.CHARLES JEFFREY LOVERBOY3.GIORGIO ARMANI4.DENZIL PATRICK5.MSGMColorsMaterialsAccessoriesBrandsShapesNautical Romance -S

37、tarter PackSleep to StreetSnooze&Stride4.2.3.5.1.1.WALTER VAN BEIRENDONCK2.J.W ANDERSON3.WHITE MOUNTAINEERING4.IFM PARIS5.DRLE DE MONSIEURColorsMaterialsAccessoriesBrandsShapesSleep to Street-Starter PackStarTrends 2DIOR MENSometimes trends transcend themes and aesthetics.In this section,we review t

38、rends so visible that they are expressed through the different themes that we have identified.It is important to understand the subtle differences to best adapt a theme to your brand DNA and own audience.Utility Jackets1.WOOYOUNGMI2.KENZO3.DRIES VAN NOTEN1.2.3.At the Menswear Fashion Week 2025,utili

39、ty jackets emerged as a unifying trend across all distinct themes:In sports take fashion,they provided a practical edge for active lifestyles,while the jackets rugged functionality was a perfect fit for neon workwear.Nautical romance saw them blending utility with a maritime aesthetic,while sleep to

40、 street embraced their comfort and versatility for everyday wear.The+8%growth in utility jackets compared to the previous year indicates their strong appeal,among all segments:Mainstream,Trendy&Edgy.+8%In Summer 25 vs.last yearMagnitude MEDIUMSegmentation:MAINSTREAM,TRENDY&EDGYScope:Europe,men.Sleep

41、 to StreetUtility Jackets4.2.3.5.1.1.JOEONE2.NAMESAKE3.MARINE SERRE4.GIORGIO ARMANI5.DRLE DE MONSIEURNeon WorkwearNautical RomanceSports Take FashionPastels1.GUCCI2.KIDILL3.QASIMI1.2.3.Pastels emerged as a unifying trend that appeared as subdued elegance and hushed hues.In sports take fashion,pastel

42、 shades provided a modern,light-hearted touch to activewear and for industrial workers,these soft hues added a surprising yet appealing contrast to rugged workwear giving it a relaxed element.Nautical romance saw pastels enhancing the dreamy maritime vibe,while sleep to street embraced them perfectl

43、y for their calming and cozy aesthetic.Although subtle,Pastels took center stage this season.+3%In Summer 25 vs.last yearMagnitude BIGSegmentation:MAINSTREAM,TRENDY&EDGYScope:Europe,men.Sleep to StreetPastels4.2.3.5.1.1.DENZIL PATRICK2.8ON83.SIMON CRACKER4.TAAK5.QASIMINeon WorkwearNautical RomanceSp

44、orts Take Fashion1.The key thread running through the SS25 shows lied in sporty and casual inspiration.We have drawn from this idea 4 major themes-Sports Take Fashion-Neon Workwear-Nautic Romance-Sleep to Street2.Utility Jackets,Pastels,Leather,Aquamarine,Stripes,Suede,were the star trends of the season,meaning they were present in nearly every runway show,spotted in all of our key themes.These trends are must-have menswear styles for an upcoming SS25 collection assortment.KeyTakeawaysSeaPradaTo learn more about Heuritech,Request a demoyou can also request a demo: