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1、Artificial IntelligenceAugust 2024Background&MethodologySurvey Method Online SurveyRegional Coverage NationalField Timing May 24 June 6,2024Screening Criteria 18+years of ageTOTAL SAMPLE SIZE:N=1,550To understand audience engagement with AI,ThinkNow conducted a quantitative research study among a na

2、tionally representative sample of US adults.2Key Findings74%of respondents report familiarity with Artificial Intelligence technology.Familiarity is particularly high among Asian,Gen Z,and Millennial segments.AI is perceived to be best utilized in scientific research and analysis,daily life applicat

3、ions,and business productivity tools.AI is primarily viewed as a beneficial tool and supportive asset.Half of participants report that they interact with AI-powered virtual assistants daily.Usage is less prevalent among Non-Hispanic Whites and Boomers compared to other demographic groups.Nearly 9 in

4、 10 respondents feel that AI education is important.Virtually all feel in favor of or neutral that AI development be regulated.Tech companies and the government are perceived as the entities that should oversee AI regulations.Consumers are split regarding the future of AI while the majority is eithe

5、r optimistic(54%)or neutral(26%),20%are feeling pessimistic.Hispanics show more optimism regarding AIs future.3Detailed Findings48%9%6%3%7%7%3%8%11%18%18%16%12%20%6%14%16%27%48%47%43%52%51%38%46%51%56%26%26%35%33%22%49%37%25%6%Total MarketHispanicsAfricanAmericansAsiansN.H.WhitesGen Z18-26Millennial

6、s27-42Gen X43-58Boomers59-77Very familiarSomewhat familiarNot very familiarNot familiar at allArtificial Intelligence technology is widely recognized and utilized across generations,except for Boomers.People across different generations and ethnicities report at least some familiarity with AI techno

7、logy.Less than 1 in 10 are not familiar at all.How familiar are you with the technology called AI or Artificial Intelligence?5Base Size:(n=1,550)(n=500)(n=250)(n=250)(n=500)(n=242)(n=472)(n=440)(n=343)TOP TWO BOX74%73%78%85%73%87%83%76%62%Arrows indicate significant difference at 95%confidence level

8、 against total market.6Study respondents perceive that AI is currently being best used in three areas:scientific research and analysis,daily life applications,and business productivity tools.In your opinion,what is the best current use of Artificial Intelligence?Base:(n=1,151)25%24%22%18%5%6%Scienti

9、fic research and/or analysisDaily tasks(customer service,scheduling,navigation,etc.)Business and productivity toolsEntertainment(recommendations,gaming,etc.)Not sureNone of the aboveArrows indicate significant difference at 95%confidence level against total market.7The publics understanding of AI is

10、 largely centered on its potential as a valuable tool and supportive resource.When compared to other generational cohorts,Boomers express a more pronounced emphasis on the ethical use of AI and the protection of personal information in the face of data collection.TOTAL MARKETHispanicsAfricanAmerican

11、sAsiansN.H.Whites Gen Z18-26Millennials27-42Gen X43-58Boomers59-77Helpful tools and assistants68%64%68%58%59%67%62%49%Something essential for the future44%40%50%35%45%38%40%34%Ethics about the use of the information26%27%36%38%35%29%34%49%Powerful machines that may surpass humans31%32%39%38%41%39%32

12、%34%Complex data33%36%45%32%41%34%35%29%Loss of privacy due to data collection22%19%28%40%26%33%28%46%A potential threat to my job17%15%25%26%23%27%21%16%Science fiction robots/Terminator11%16%20%15%17%19%15%13%Other1%-1%2%-1%2%3%Not sure1%4%3%4%2%2%3%6%Base:(n=1,151)(n=364)(n=194)(n=202)(n=351)(n=2

13、08)(n=396)(n=330)(n=199)Average number of ideas selected:2.82.52.53.33.03.02.62.53.760%39%36%36%34%34%22%16%1%3%Which of these options best describe your idea of Artificial Intelligence?Base:Familiar with AIArrows indicate significant difference at 95%confidence level against total market.8Arrows in

14、dicate significant difference at 95%confidence level against total market.Half of those who reported being familiar with AI also report that they interact with AI-powered virtual assistants at least once a day.Usage of AI-powered virtual assistants is most prevalent among Millennials than other age

15、groups;Boomers report the lowest proportion of daily users.Hispanics and African Americans are more likely than Asians and NH Whites to report daily usage of virtual assistants.How often do you interact with an AI-powered virtual assistant(e.g.,Alexa,Siri,Google Assistant,etc.)?Base:Familiar with AI

16、Once a day or more(Net)54%66%63%57%50%51%70%52%39%TOTALMARKETHispanicsAfricanAmericansAsiansN.H.WhitesGen Z18-26Millennials 27-42Gen X 43-58Boomers 59-77(n=1,151)(n=364)(n=194)(n=202)(n=351)(n=208)(n=396)(n=330)(n=199)6%3%6%2%8%4%4%9%7%17%11%11%13%21%12%13%9%36%31%31%31%35%29%39%30%30%24%28%36%28%31

17、%25%24%31%29%27%18%19%24%19%17%21%22%23%6%Total MarketHispanicsAfricanAmericansAsiansN.H.WhitesGen Z18-26Millennials27-42Gen X43-58Boomers59-77Very comfortableSomewhat comfortableNeutralNot very comfortableNot comfortable at all9Arrows indicate significant difference at 95%confidence level against t

18、otal market.Approximately half of respondents are comfortable with AI integration into daily life.Boomers and Non-Hispanic Whites expressed lower comfort levels.A notable 39%of Gen Z expressed neutrality towards AI integration in daily life.How comfortable do you feel knowing that AI is currently us

19、ed in many everyday tasks/apps?Base:Familiar with AITOP TWO BOX46%55%52%50%42%45%53%52%33%Base Size:(n=1,151)(n=364)(n=194)(n=202)(n=351)(n=208)(n=396)(n=330)(n=199)1%1%4%1%2%1%1%1%12%9%10%11%14%13%19%4%9%59%55%49%46%69%71%46%72%63%27%36%39%43%15%16%34%23%24%Total MarketHispanicsAfricanAmericansAsia

20、nsN.H.WhitesGen Z18-26Millennials27-42Gen X43-58Boomers59-77Very comfortableSomewhat comfortableNeutralNot very comfortableNot comfortable at all10Arrows indicate significant difference at 95%confidence level against total market.TOP TWO BOX86%91%88%89%84%87%80%95%87%Base Size:(n=274)(n=108)(n=52)(n

21、=31*)(n=74)(n=42*)(n=111)(n=85)(n=32*)The majority of those who use AI-powered virtual assistants feel comfortable using them.But there is ample room to improve on comfort levels as the proportion who feels very comfortable is notably smaller than the proportion who feels somewhat comfortable.How co

22、mfortable are you interacting with these virtual assistants?Base:Use AI-powered virtual assistants multiple times a day*Caution:Small base size NH Whites and Gen Z are the least likely to report feeling very comfortable interacting with virtual assistants.11Arrows indicate significant difference at

23、95%confidence level against total market.Nearly 9-out-of-10 respondents emphasize the importance of AI education.The perceived importance of educating the public about AI increases with age.How important do you think it is to educate the public about AI?Base:Familiar with AI1%1%1%1%1%2%2%3%1%1%5%2%1

24、%10%9%15%8%8%16%10%12%4%30%29%20%30%36%39%31%26%26%57%60%62%61%54%39%56%60%70%Total MarketHispanicsAfricanAmericansAsiansN.H.WhitesGen Z18-26Millennials27-42Gen X43-58Boomers59-77Very importantSomewhat importantNeutralNot very importantNot mportant at allTOP TWO BOX87%89%82%91%90%78%87%86%96%Base Si

25、ze:(n=1,151)(n=364)(n=194)(n=202)(n=351)(n=208)(n=396)(n=330)(n=199)Gen Zers show lower levels of concern about AI education compared to other age groups,likely driven by their self-reported level of familiarity with AI.12Arrows indicate significant difference at 95%confidence level against total ma

26、rket.1%1%3%1%4%2%3%3%5%6%3%5%3%16%19%21%12%14%21%20%17%8%32%36%26%44%32%31%34%30%31%47%43%50%41%48%39%43%48%57%Total MarketHispanicsAfricanAmericansAsiansN.H.WhitesGen Z18-26Millennials27-42Gen X43-58Boomers59-77Very importantSomewhat importantNeutralNot very importantNot mportant at allHow importan

27、t do you think it is to regulate the development of AI?Base:Familiar with AITOP TWO BOX79%79%76%85%80%70%77%78%88%Base Size:(n=1,151)(n=364)(n=194)(n=202)(n=351)(n=208)(n=396)(n=330)(n=199)While 88%of Boomers believe AI regulation is either very or somewhat important,this figure drops to 70%among Ge

28、n Zers.Asians are the least likely to consider regulation on AI development as very important.13Arrows indicate significant difference at 95%confidence level against total market.Respondents identify tech companies and the government as the primary entities responsible for AI regulation.One in seven

29、 is uncertain as to who should be responsible for the safe development of AI.Who should be responsible for the safe development of AI?Base:Familiar with AI30%The Government32%Tech companies14%Independent scientific bodies9%International organizations like the UN14%Not sure14Arrows indicate significa

30、nt difference at 95%confidence level against total market.Overall,are you optimistic or pessimistic regarding the future of AI?Base:Familiar with AIConsumers are split with regard to the future of AI while the majority is either optimistic(54%)or neutral(26%),20%are feeling pessimistic.7%2%5%2%9%6%5

31、%8%8%13%8%10%8%17%13%9%10%19%26%23%30%25%25%29%26%28%22%31%42%26%51%29%29%34%27%35%23%25%29%14%20%23%26%27%16%Total MarketHispanicsAfricanAmericansAsiansN.H.WhitesGen Z18-26Millennials27-42Gen X43-58Boomers59-77Very optimisticSomewhat optimisticNeutralSomewhat pessimisticVery pessimisticTOP TWO BOX5

32、4%67%55%65%49%52%60%54%51%Base Size:(n=1,151)(n=364)(n=194)(n=202)(n=351)(n=208)(n=396)(n=330)(n=199)NH Whites and Boomers report the most pessimistic outlook;Hispanics the most optimistic.AppendixParticipant ProfileTOTAL MARKETMaleFemaleHispanicsAfrican-AmericansAsiansN.H.Whites Gen Z18-26Millennia

33、ls27-42Gen X43-58Boomers59-77(A)(B)(C)(D)(E)(F)(G)(H)(I)(J)GENDERFemale48%-100%49%50%50%50%43%50%50%48%Male48%100%-49%50%50%50%44%48%50%48%Other(Net)4%-2%-13%3%-4%AGE18 to 2616%14%14%20%F18%14%13%100%-27 to 4227%27%28%37%F31%36%F24%-100%-43 to 5825%26%26%26%25%26%26%-100%-59 to 7728%28%28%15%21%24%3

34、3%CD-100%Median age4748473943435123345167ETHNICITYHispanic/Latino19%16%18%100%-25%26%17%10%Black,African-American13%14%13%-100%-18%15%15%10%Asian6%6%5%-100%-9%5%8%4%White(Non-Hispanic)61%63%61%-100%48%52%59%74%REGIONSNortheast17%18%16%14%16%21%18%21%17%17%16%Midwest21%22%19%10%18%C12%25%CDE18%17%19%

35、25%South38%33%45%A38%E57%CEF24%36%E40%39%41%34%West24%27%B21%38%DF9%43%DF21%D21%26%22%24%Base:(1,550)(n=739)(n=801)(n=500)(n=250)(n=250)(n=500)(n=242)(n=472)(n=440)(n=343)Letter indicate significant difference at 95%confidence level.16TOTAL MARKETHispanicsAfricanAmericansAsiansN.H.Whites Gen Z18-26M

36、illennials27-42Gen X43-58Boomers59-77Scientific research and/or analysis29%28%22%25%20%25%25%29%Daily tasks(customer service,scheduling,navigation,etc.)23%23%31%23%28%22%25%23%Business and productivity tools28%18%23%20%20%27%23%16%Entertainment(recommendations,gaming,etc.)13%23%15%18%24%20%14%14%Not

37、 sure3%5%5%6%7%1%8%6%None of the above4%3%4%8%2%5%5%13%Base:(n=1,151)(n=364)(n=194)(n=202)(n=351)(n=208)(n=396)(n=330)(n=199)17Boomers report the highest proportion of those who believe that there is currently no practical application for AI.In your opinion,what is the best current use of Artificial

38、 Intelligence?Base:Somewhat/Very familiar with AI25%24%22%18%5%6%Arrows indicate significant difference at 95%confidence level against total market.18Arrows indicate significant difference at 95%confidence level against total market.14%expressed ambiguity regarding who should be the regulatory autho

39、rity regarding AI.Gen Zers were significantly more likely than Boomers to advocate for UN oversight of AI regulation.Who should be responsible for the safe development of AI?Base:Familiar with AITOTAL MARKETHispanicsAfricanAmericansAsiansN.H.Whites Gen Z18-26Millennials27-42Gen X43-58Boomers59-77Tec

40、h companies34%40%38%31%34%33%29%30%The Government28%27%33%31%29%25%31%37%Independent scientific bodies16%12%15%14%9%18%14%15%International organizations like the UN11%6%7%9%20%9%6%3%Other1%2%3%1%-1%2%1%Not sure10%13%3%15%7%14%18%14%Base:(n=1,151)(n=364)(n=194)(n=202)(n=351)(n=208)(n=396)(n=330)(n=199)32%30%14%9%1%14%