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1、Loyalty RedefinedTurbocharge Customer Retention with High-Value ProgrammesNot to be distributed without permission.The data included in this document is accurate according to Passport,Euromonitor Internationals market research database,at time of publication:September 2023 CONNECT WITH US 2023 Eurom

2、onitor InternationalIn collaboration with Visa,Euromonitor International presents:Loyalty RedefinedTurbocharge Customer Retention with High-Value Programmes Euromonitor International1 Foreward 2 Executive Summary 3 Decoding the Loyal Consumer Segments 5 Explore the Untapped Power of Emotional Loyalt

3、y 9 Boost Rewards,Elevate Engagement 11 Inspire and Thrive:The Art of Customer Motivation 12 Go Mobile First 14 Think Omnichannel:Unlock the Path to Success 15 Tap into the Future Now 19 Summary 20 Appendix:Methodology and Sources Contents Euromonitor InternationalForewardRetaining customer loyalty

4、has never been more challenging.In a world where consumers are battling the rising cost of living combined with endless choice within a competitive marketplace,companies risk losing their edge.But with choice comes white space opportunities and the ability to look at integrating existing programmes

5、with payment solutions to foster more personalised relationships between the customer and the brand,leading to instant rewards through seamless interaction.The payment and rewards lifecycle are a key source of loyalty and engagement for brands within financial services and is rapidly changing.As the

6、 worlds trusted provider of payment solutions,Visa continues to be at the forefront of influencing consumer engagement.In collaboration with Visa,Euromonitor International the leading provider of global data insights and market research explore the new customer mindset on loyalty and aim to uncover

7、how brands and businesses can unlock the power of choice delivered through mobile and digital platforms and inform customer decisions.We expect this essential paper to provide insights needed to prepare for a new future how to segment the new customer,understand new patterns of behaviour,enrich cust

8、omers through loyalty and much more.We showcase how emerging engagement spaces such as Web 3.0 and gamification offer new challenges and significant opportunities for brands to redefine what loyalty means and get ahead of how to align with value propositions for their customers without playing catch

9、-up.You dont earn loyalty in a day.You earn loyalty day-by-day Jeffrey GitomerDenise Grabow Director,Globally Loyalty and Benefits Visa,San FranciscoDr.Nadejda Popova Senior Manager Loyalty Euromonitor International,LondonSachi Kimura Consultant Euromonitor International,Tokyo Euromonitor Internatio

10、nalConsumer expectations for instant service,seamless shopping experience and value for money alongside the digital transformation and the e-commerce revolution are transforming the business models of loyalty programs into more adaptable and innovative platforms.The growing mobile penetration and us

11、e of digital wallets further help drive convenience,expand consumer reach,and increase brand engagement and retention.In such a dynamic and highly competitive business environment,there is renewed interest in how loyalty programmes can support differentiation across all sales touchpoints,bringing mo

12、re return on investments and helping boost customer lifetime value.Installing more data-driven strategies-efficiency and hyper-personalisation assist businesses in modernising their platforms and launching newer schemes.Leveraging technological innovations to help stay at the forefront of change,bra

13、nds are adopting operational flexibility to improve customer experience.Web 3.0 has become a major disruptor of the status quo,transforming the future of rewards and value through digital assets,NFTs(non-fungible tokens)and cryptocurrencies;all while building exclusivity through brand communities,wh

14、ile tapping into immersive experiences and emotional loyalty with the help of metaverse,gamification and purpose-driven strategies.Executive Summary Euromonitor InternationalDecoding the Loyal Consumer Segments At the heart of any successful and high-performing loyalty program is staying close to th

15、e customer.Understanding the customer,their preference,and behaviours,and how best to respond and deliver unique and personalised rewards accordingly are paramount for any successful loyalty initiative.Euromonitor Internationals Voice of the Consumer Snapshot:Loyalty 2023 highlights three key loyalt

16、y consumer segments Loyalty Enthusiast,Loyalty Explorer and Loyalty Novice,and their attitudes towards loyalty programs.Respondents results from the survey indicate that offers and discounts rank high amongst the key drivers for participation in loyalty programs,across all three consumer segments.Re

17、ceiving offers and gifts continues to be consumers preferred rewards.Even though transactional motivation dominates,partially explained by the growing fears related to the rising cost of living,there is heightened interest in human interactions when it comes to customer service,increased convenience

18、,personalised experiences,and exclusivity for the consumer.Loyalty EnthusiastParticipate in five or more types of loyalty reward programmeLoyaltyExplorerParticipate in 2-4 types of loyalty reward programmeLoyaltyNoviceParticipate in one type of loyalty reward programme4 DecoDing the LoyaL consumer s

19、egments Euromonitor InternationalLoyalty EnthusiastLoyalty ExplorerLoyalty NoviceBelieves that the most features are to make my shopping process more convenient55%Prefers talking to a human to address customer service questions 72%Participates in Loyalty or Reward Programmes to discounts75%Prefers f

20、ree products versus experience32%Believes that the most infulential loyalty features are help me solve a problem/answer a question39%Participates in Loyalty or Reward Programmes to discounts 61%Believes that the most gifts for just being a customer29%Expects personalised experiences as an incentive

21、for sharing personal preferences 34%Participates in Loyalty or Reward Programmes to discounts 51%Euromonitor InternationalExplore the Untapped Power of Emotional Loyalty Loyalty programs are vital platforms for driving strong consumer engagement and supporting an effective user experience.They can b

22、e powerful tools for retaining and building an emotional connection with the customer throughout their shopping journey by bringing more value and satisfaction to earn trust.By cultivating brand advocates,loyalty schemes can be a major revenue generator for any business.According to Euromonitor Inte

23、rnationals Voice of the Industry:Digital Survey 2022,36.2%of the respondents state that deepening customer loyalty programmes will be a key commerce development for them in the next 12 months.Delivering personalised rewards,improving the customer journey,and offering instant gratification,seamless r

24、edemption processes and consistency across all channels of operation can further reinforce loyalty.However,consumers are increasingly capricious due to the progressive digitalisation and wealth of information,which can make them sway from one brand to another in a matter of seconds.As a result,acqui

25、sition and retention of new loyalty members becomes a difficult process.But responding to customer expectations with relevant and hyper-personalised offers and improving member experiences will reinforce a strong emotional bond between the brand and the consumer.Building emotional loyalty with the h

26、elp of purpose-driven strategies or actions,which support charitable and sustainability causes,or bolstering a sense of belonging through establishing brand communities,can also cultivate more brand followers.STRATEGY 16 expLore the untappeD power of emotionaL LoyaLty Euromonitor InternationalEmotio

27、nal and personalised experiences are valued by members when considering actual interaction with the company or brand.Euromonitors Voice of the Consumer:Digital Survey 2023 highlights that“Welcome me by name when I visit(in store or online)”,“Say thank you for being a customer”or“Recommend products b

28、ased on my needs”,are services expected by the consumers to make them feel appreciated and valued across the entire customer journey.Influential Loyalty Features of Loyalty or Rewards Programmes,2023%of global respondents Source:Euromonitor International Voice of the Consumer:Digital Survey,fielded

29、March-April 2023(n=20,079)0%5%10%15%20%25%30%35%40%45%None of the aboveEngage with me on social mediaHelp me solve a problem/answer a questionHold exclusive events for loyalty membersKeep me up to date on the latest news andproductsMake my shopping process more convenientOffer fun in-person experien

30、ces(eg,concert ormovie tickets)Offers or gifts just for being a customerPersonally recognize me based on my past visitsRecommend products to me based on my needsSay“thank you”for being a customerWelcome me by name when I visit(in store oronline)TotalMillennialsGeneration ZexpLore the untappeD power

31、of emotionaL LoyaLty 7 Euromonitor InternationalEuromonitors Voice of the Consumer Snapshot:Loyalty,2023 highlights that free products and rewards are some of the most effective tangible incentives that members value.Their sentiments are shaped by budgeting priorities due to the deepening economic u

32、ncertainty and inflation.These benefits resonate the most with 67%of lower-income households(i.e.,USD20,001-40,000),with an almost equal split between male and female respondents worldwide.Generation Z prefer discounts and offers,which accounts for 51%of global respondents,compared to 61%of Millenni

33、als and 66%of Generation X in 2023.Consumers are also becoming more selective in their choice of loyalty schemes,with only 30%signing up for a limited number of loyalty programs.Increasingly,consumers are focusing on what added value brands provide outside of the monetary proposition in the form of

34、personalised offerings and immersive experiences to help them alleviate loyalty overload,often ignoring generic marketing and irrelevant offers.Attitudes and Perceptions to Loyalty Programmes,2023%global respondents Source:Euromonitor International Voice of the Consumer Snapshot:Loyalty,fielded Marc

35、h-April,2023(n=15,875)16%20%22%25%28%29%30%32%33%I feel overwhelmed by the number of programmes I ampart ofI feel overwhelmed by communication from brandsI sign up for most loyalty programmes when promptedby a companyI believe loyalty programmes should be morepersonalizedI direct my spending in orde

36、r to earn more rewards witha specific programmeI prefer to use a few loyalty programmes to build loyaltyas opposed to manyI will only sign up for a limited number of loyaltyprogrammesI prefer free products versus experiencesI regularly sign up for loyalty programmes to earndiscounts and rewards8 exp

37、Lore the untappeD power of emotionaL LoyaLty Euromonitor InternationalAccording to the same survey,the top three categories that consumers participated with as part of loyalty programs in 2023 were grocery stores and supermarkets(47%),credit cards(28%)and drugstores or pharmacies(26%).Consumer Parti

38、cipation in Loyalty Programmes by Category,2023%of global respondents Source:Euromonitor International Voice of the Consumer Snapshot:Loyalty,fielded March-April,2023(n=20,079)Shopping for essential products which deliver value proposition has always been top of the agenda for consumers.With improve

39、d loyalty scheme functionalities,tailored promotions and pricing,and the convenience of shopping experiences such as free delivery or contactless checkout,grocery stores and supermarkets stand out from the crowd as the preferred choice.This,in turn,leads to an increased frequency of shopping and ris

40、ing popularity among different consumer segments.Traditionally,credit cards are associated with strong partnerships and diverse pools of rewards across different industries,segments,and services,which appeal to consumers.This is showcased through the survey results.How to Win?Loyalty programmes invo

41、lve a balancing act between transactional rewards and emotional engagements to help deliver uniqueness and affinity whilst at the same time,staying current.Embracing an integrated approach empowers deeper connections with members and cultivates a customer-centric loyalty scheme,which can deliver the

42、 most benefits for the business.Euromonitor InternationalWhen reviewing consumers shopping preferences in 2023,as part of the Euromonitor International Voice of the Consumer Snapshot:Loyalty Survey,we identified that 24%of the respondents tend to shop at stores or websites where they have a loyalty

43、card,membership,or credit card.This is favoured by 25%of female consumers compared to 23%of male consumers.26%of those female consumers aged 30-44 years old rely on loyalty cards,seeking to provide consistent discounts and savings,which in turn encourages increased frequency.In addition,25%of the re

44、spondents regularly selected strong or well-known brands,44%preferred to find bargains,and 26%preferred to shop in locally owned stores.Experiences and engagement activities can be a game changer for loyalty programs as they evoke stronger customer emotions,impressions and elevate satisfaction and e

45、xcitement by adding more appeal and uniqueness to loyalty propositions.They can help increase the emotional investment of the consumer with their preferred brand and create more memorable moments for the loyalty members.The results from the Euromonitor International Voice of the Consumer:Digital Sur

46、vey,2023 highlight that more than 77%of global respondents value real world experiences and 60%seek curated experiences which are tailored to their tastes.These findings can be used by businesses to help expand emotional drivers of their loyalty schemes.Boost Rewards,Elevate EngagementSTRATEGY 210 B

47、oost rewarDs,eLevate engagement Euromonitor InternationalConsumer Attitudes Towards Experiences,2023%global respondents Source:Euromonitor International Voice of the Consumer:Digital Survey,fielded March-April,2023(n=20,079)How to Win?Businesses that expand their proposition away from traditional ty

48、pes of rewards and embrace more engagement-based benefits and differentiated options will be able to maximise their reach and build more holistic loyalty schemes.These can be manifested by the organization through exclusive membership events,building a brand community of loyal customers,providing on

49、e-of-a-kind and memorable experiential rewards such as masterclasses,product co-creation,travel packages,health and wellness tutorials,early sales opportunities or priority access,and rewards that support social causes,amongst others.4655566064677277I value online virtual experiencesI shop in stores

50、 that create engaging experiencesIt is important to spend money on experiencesI seek curated experiences that are tailored to my tastesInternational products are more readily available to me now than theywere five years agoIt is important to experience cultures other than my ownI use technology to i

51、mprove my day-to-day lifeI value real world experiences01020304050607080 Euromonitor InternationalEuromonitor Internationals Voice of the Consumer Snapshot:Loyalty 2023 reveals that 38%of the respondents believe that loyalty rewards are unattainable or not valuable(30%),or that brands overload them

52、with too much information(25%),but with little assurance about the security of their personal data(25%).This is preventing long-term sustainable growth,which deters customer retention and instils more fatigue among members.Barriers to Participating in Loyalty Programmes,2023%global respondents Sourc

53、e:Euromonitor International Voice of the Consumer Snapshot:Loyalty,fielded March-April,2023(n=15,875)How to Win?Understanding the target audience and what motivates them is paramount for loyalty programs alongside tailored loyalty rewards to meet individual consumer needs to provide real value.Creat

54、ing personal connections,offering relevant and consistent incentives and recognition for choosing the brand,and supporting a simplified and seamless operating loyalty ecosystem are among the key motivators for engaged customers.Delivering a fair value exchange with the members or surprising them wit

55、h unexpected rewards can encourage repeat purchases.Tracking social media sentiments and perceptions will also help improve customer service and experience.Inspire and Thrive:The Art of Customer Motivation 38%30%25%25%24%23%19%18%13%2%18%It takes too long to earn a rewardThe rewards arent valuableI

56、receive too many communicationsI worry about the security of mypersonal informationProgramme requires too muchpersonal informationReward programme changes termstoo oftenProgramme structure is too difficult tounderstandEmployees are too aggressive inpromoting the programmeNot a good digital experienc

57、eOtherNone of the aboveSTRATEGY 3 Euromonitor InternationalWith the acceleration of digitalisation in various areas of consumers daily life,including their shopping activities and capabilities such as improved connectivity,speed,and convenience above all,has become top priority.Loyalty programmes ar

58、e therefore at a crossroads and under increased pressure to embrace this evolving global digital landscape and keep up with ever-changing consumer preferences.According to Euromonitor Internationals Digital Consumer data for the period 2017-2022,retail mobile commerce shows healthy growth with app-b

59、ased payments,covering 76%of the total retail mobile commerce market.This highlights the necessity for service providers to offer seamless payment processes as part of their loyalty programmers proposition as consumers are increasingly looking for convenience and less stressful ways to shop.Global R

60、etail Value Sales of M-Commerce by Platform,20172022Source:Euromonitor International Go Mobile First$0$500,000$1,000,000$1,500,000$2,000,000$2,500,000$3,000,000201720182019202020212022Retail-App M-CommerceRetail-Mobile Web M-CommerceSTRATEGY 4go moBiLe first 13 Euromonitor InternationalEven though m

61、obile payments and digital wallets have grown,lack of interest and trust,and security and fraud concerns can significantly hamper their ubiquitous adoption.Results from the Euromonitor Internationals Digital Consumer Survey 2023,indicate that the biggest impediments to consumers using mobile payment

62、s more widely are lack of trust of in-person mobile payments to keep consumers information safe(34%),the absence of interest(33%)and the lack of clear benefits over traditional payment options(29%).How to Win?The lack of knowledge or awareness about the relevance of mobile payments hampers user perc

63、eptions.These should be offset through the provision of cheaper and more seamless services and experiences that can support a greater digital footprint.Technology can be intimidating for many users across different markets,especially in countries with a high level of unbanked population,which requir

64、e more training to boost adoption.A consumers trust in a brand must be reinforced by honest and non-intrusive communication.Responsibly protecting,managing,and safeguarding consumer data throughout the whole customer journey is paramount.Consumers demand transparency and accountability that can help

65、 them assess risks by being members of loyalty programmes.Lack of privacy-safe infrastructure can lead to high rates of abandonment.Euromonitor InternationalThink Omnichannel:Unlock the Path to Success With customer retention being high on the agenda for market players across all channels and segmen

66、ts,and amid an evolving economic recession,insights into customer preferences and behaviour have primary significance for the evolution of loyalty schemes.Providing an integrated and optimised shopping experience across the whole customer journey(POS systems,online and mobile applications)and adapti

67、ng to members needs and requirements becomes an essential part for delivering effective loyalty services.Euromonitor Internationals Voice of the Consumer Snapshot:Loyalty,2023 highlights that by embracing technological innovations,businesses can trigger positive consumer sentiments about the overall

68、 shopping experience,which in turn leads to 36%increased brand confidence,32%word-of-mouth recommendations,and 31%of respondents writing positive reviews online.How to Win?Companies must reinforce a powerful omnichannel strategy,by delivering strong value exchange across all sale touchpoints.Ensurin

69、g consistency of offers can help provide instant access to rewards and services that can increase benefits for loyalty members and nurture brand advocacy.Its clear that banks need to adapt strategies that deliver to the high consumer expectations of superior experiences on any platform-especially mo

70、bile.Record-setting mobile commerce sales in 2022 were,and continue to be,a clear indication that e-commerce is rapidly changing.With 65%of consumers beginning their path to purchase on a smartphone,banks and e-commerce sites alike must meet customers where they are and deliver products which improv

71、e the digital shopping experience and provide loyalty-enhancing benefits like simplicity,convenience,and saving money.Jordan GlazierWildfire CEOSTRATEGY 5 Euromonitor InternationalGamification Bringing fun into the loyalty offer Gamification is a psychological tactic used by businesses to grab the a

72、ttention of their members and stimulate repeat consumer behaviour,reinvigorate dormant memberships and increase retention and engagement.Incorporating games as part of the loyalty programmes acts as an incentive for more motivated participation across wider audiences,not just digital nomads,and can

73、boost interactive entertainment and enhance experiences.This trend was embraced by 68%of global respondents taking part in the Euromonitor International Voice of the Consumer:Digital Survey 2023,stating that they use virtual reality(VR)and augmented reality(AR)to play games as part of their daily ac

74、tivities.Consumer Perceptions,Attitudes and Activities with Emerging Technologies,2023%global respondents Source:Euromonitor International Voice of the Consumer:Digital Survey,fielded March-April,2023(n=20,079)How to Win?From quests and quizzes,to prize giveaways across social media channels or as p

75、art of super apps,gamification drives customer involvement and competitiveness and installs a sense of accomplishment,all whilst elevating the brand image.The fun element is supported through heightened unpredictability that these games bring,while igniting and rewarding consumer curiosity.Gamificat

76、ion directly addresses some of the shortcomings of legacy loyalty schemes which are burdened by complexities of redemption rules and unattainable rewards.Tap into the Future Now Shop in a virtual environment that integrates sensory elements 36%Enter a holistic,immersive virtual world and take part i

77、n an experience that is not repeatable in real life36%Try out a new product or service in a virtual world before buying 42%Play games using AR and VR 68%Voice assistants providing personalised product information and suggested products 42%STRATEGY 616 think omnichanneL:unLock the path to success Eur

78、omonitor InternationalEuromonitor Internationals Voice of the Consumer:Lifestyles Survey 2023 highlights that Millennials and Baby Boomers play online games most frequently,with Egypt and Saudi Arabia having the highest share of respondents in these generation groups.This trend points to the importa

79、nce of gaming which continues to experience growing demand,supported by the rising smartphone penetration across regions.Online Gaming Frequency:Top 5 Largest Video Games Markets,2023%global respondents Source:Euromonitor International Voice of the Consumer:Lifestyle Survey,fielded January-February,

80、2023(n=40,691)Note:Share of respondents reporting playing online games 1-2 times a weekThe types of gamified rewards vary from newly developed brand currencies,NFTs,tokens,unlocking new levels as part of tiered rewards schemes to collecting points,new products,badges,or leader boards which nurture e

81、nigmatic experiences.The diversity of these benefits can help the business generate critical insights about their members,such as engagement levels across regions,preferred touchpoints,or demographics among others.0102030405060%EgyptSaudi ArabiaIndiaThailandTurkeyThe tokenisation of loyalty is revol

82、utionising the way brands incentivise,reward,and celebrate their most influential customers.By leveraging tokens and web3 mobile apps,brands can create fun and gamified loyalty programmes that incentivize not only purchases,but brand engagement,ultimately redefining and strengthening the customer re

83、lationship.By targeting new potential consumers with loyalty offers and tokens,a brand can expand a traditional loyalty program in a new way,as a net new customer acquisition and engagement channel.Tyler Moebius CEO of SmartMediathink omnichanneL:unLock the path to success 17 Euromonitor Internation

84、alWeb 3.0 Set to shape the future of loyalty Web 3.0 technology is set to help revamp the loyalty space,with the shiftfromcentralised loyalty platforms to decentralised networks,bringing higher customer engagement and retention.The use of blockchain-based digital assets,such asnon-fungibletokens(NFT

85、s),fungible tokens or cryptocurrencies,creates innovativeways of collecting and redeeming rewards,supporting exclusivity anda sense of community.It also provides seamless customer journey and member activity across different loyalty platforms.How to Win?By adding interactive and immersive experience

86、s in the metaverse as part of the loyalty program,brands can motivate specific behaviour,inspire further engagement and interaction with members across different consumer segments and boost purchasing frequency.Using game elements and innovations such as Web 3.0-Powered technologies and leveraging t

87、he power of social media can increase social interactions between members,streamline cost-effective redemption processes and positively impact customer retention.Loyalty Programs Compared:Traditional vs Web 3.0-Powered Loyalty ProgramFeatures Traditional Web 3.0-Powered Rewards Points,miles,discount

88、s,cashbackNFTs,experiences,discounts,cashback,digital assets,collectablesRewards value Fixed valueDependent on market demandPlatforms Centralised Decentralized/InteroperabilityObjectivesSales/PurchasesCustomer engagement/Partnership expansionRedemption periodPredefined redemption period Instant grat

89、ification/FlexibleInfrastructureSingle company walletMulti-company wallet PersonalisationOne-size-fits-allHyper-personalisedValue captureAcquisition and retentionAcquisition,activation,retention,brand awarenessFocusFragmented and Market/Segment-basedCommunity-based Source:Euromonitor International f

90、rom trade sources, 18 think omnichanneL:unLock the path to success Euromonitor InternationalSupercharging loyalty with the help of AI and hyper-personalisation Delivering a hyper-personalized loyalty offering on the back of predictive analytics and aggregation of data from across all sales touch poi

91、nts,supported by Web 3.0 interoperable ecosystems,adds a true competitive advantage for brands.It can help deliver higher efficiency for dated loyalty structures or support problem solving and prevention.Artificial intelligence and the Internet of Things are recognised as vital technologies that wil

92、l have critical impact on business operations for the next five years by global respondents who took part in Euromonitor Internationals Voice of the Industry:Digital Survey data.How to Win?Embracing AI and personalisation can help deliver real-time rewards and services at scale,and boost consumer li

93、fetime value(LTV).AI can facilitate automation which not only decreases costs but entirely reshapes the customer experience by delivering convenience.For example,voice activation or facial recognition can fine-tune the reward offering of loyalty programmes.Technologies Impacting Businesses in the Ne

94、xt Five Years,2022%global respondents Source:Euromonitor International Voice of the Industry:Digital Survey,fielded in November 2022(n=644)52.5%63.5%Internet of Things Artificial Intelligence Euromonitor InternationalTechnological advancements will continue to empower the evolution of loyalty progra

95、mmes and their business models.Companies must embrace effective loyalty-building efforts and capitalise on these emerging technologies to help foster a powerful competitive edge,retain customers,and garner new leads.Developing winning customer loyalty in times of rising acquisition costs and changin

96、g consumer preferences,which pressurises retention levels,is a challenging task.Leveraging a unified“phygital”loyalty program,where digital meets physical,will help support customers needs and drive greater user satisfaction.Innovation and new age tools can create winning opportunities but only afte

97、r rigorous assessment of consumer requirements and needs,clear business objectives,resource capabilities and the brands long-term technology roadmap.Key points Embrace the Digital Era:Harness the power of mobile and cutting-edge technology Connect on a deeper level:Unleash emotional loyalty with inn

98、ovative engagement strategies Evolve to thrive:Stay relevant through new services and immersive experiencesThere is no better time to reinvent a companys loyalty programme.Navigating through these changes and keeping an open mind can showcase the role of technological innovations for the business,bu

99、t also help market players to quickly adapt their loyalty schemes amid the growing disruption.Summary Euromonitor InternationalVoice of the Consumer Snapshot:Loyalty 2023Survey delivers powerful insights to help you better understand consumer attitudes,preferences and interactions with loyalty progr

100、ams across different channels in 40 key markets.Geographic CoverageAfrica:Morocco,Nigeria,South AfricaAsia Pacific:China,Hong Kong(China),India,Indonesia,Japan,Malaysia,Philippines,Singapore,South Korea,Taiwan,Thailand,Vietnam Australasia:Australia,New Zealand Eastern Europe:Poland,Russia(not includ

101、ed in 2022 and 2023)Middle East:Egypt,Saudi Arabia,United Arab Emirates Latin America:Argentina,Brazil,Chile,Colombia,Mexico,Peru North America:Canada,USA Western Europe:Belgium,Denmark,France,Germany,Italy,Netherlands,Spain,Sweden,Turkey,United Kingdom Respondents and Sample Size:1,000 respondents

102、per market(40,000 respondents in total)Representative of online consumers aged 15-65+Voice of the Consumer SnapshotLoyalty 2023 results are pulled from two of Euromonitors annual surveys,Voice of the Consumer:Lifestyle and Voice of the Consumer:Digital.Appendix:Methodology and SourcesappenDix:methoD

103、oLogy anD sources 21 Euromonitor InternationalVoice of the Consumer:Digital Survey Digital Survey examines how technological advances are forever altering the way consumers browse and buy products,services and entertainment in the digital era,thus allowing an organisation to understand the evolution

104、 of the consumer experience and digitised path to purchase.Geographic CoverageAfrica and the Middle East:South Africa,United Arab EmiratesAsia Pacific:China,India,Indonesia,Japan,South Korea,ThailandAustralasia:Australia Eastern Europe:Poland,Russia(not included in 2022 and 2023)Latin America:Brazil

105、,Chile,MexicoNorth America:Canada,USA Western Europe:France,Germany,Sweden,United Kingdom Respondents and Sample Size 1,000 respondents per market(20,000 respondents in total)Representative of online consumers aged 15-65+Voice of the Consumer:Lifestyles Survey Voice of the Consumer:Lifestyles Survey

106、 analyses key aspects of consumers in a variety of settings including at home,at work,in-stores and online across 40 key markets.Geographic CoverageAfrica:Morocco,Nigeria,South AfricaAsia Pacific:China,Hong Kong(China),India,Indonesia,Japan,Malaysia,Philippines,Singapore,South Korea,Taiwan,Thailand,

107、Vietnam Australasia:Australia,New Zealand Eastern Europe:Poland,Russia(not included in 2022 and 2023)Middle East:Egypt,Saudi Arabia,United Arab Emirates Latin America:Argentina,Brazil,Chile,Colombia,Mexico,Peru North America:Canada,USA Western Europe:Belgium,Denmark,France,Germany,Italy,Netherlands,

108、Spain,Sweden,Turkey,United Kingdom 22 appenDix:methoDoLogy anD sources Euromonitor InternationalRespondents and Sample Size 1,000 respondents per market(40,000 respondents in total)Representative of online consumers aged 15-65+Voice of the Industry:Digital Survey Professionals across a range of indu

109、stries,interested in how digital transformation and technological investment will impact commerce were invited to participate in this survey during November 2021.1,000 professionals participated in the survey globally.AboutEuromonitor International Euromonitor International is the worlds leading pro

110、vider of global business intelligence,market analysis and consumer insights.We partner with you to provide the right report,database or custom solution to support decisions and grow your business.Our Loyalty offer responds to the challenges of marketplace disruption and changing consumer preferences

111、.Providing crucial pricing data across industries and categories,our leading insights helps you build effective omnichannel loyalty programmes and a winning loyalty strategy.Visit, for further details.VisaVisa is a trusted network and world leader in digital payments,working to remove barriers and connect more people to the global economy.Visas purpose is to uplift everyone,everywhere by being the best way to pay and be paid.Visa partners with Wildfire and SmartMedia on Loyalty Solutions.For more about Visa Loyalty programs please contact your Visa representative or view V