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1、 2023 Nielsen Consumer LLC.All Rights Reserved.SOUTH KOREA ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,September 20242 2023 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround temperature check of the channel and the consumers who

2、 visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses interested in the channel.These monthly upd

3、ates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this September 2024 issue,we surveyed 750 consumers(aged 19+)between 23rd 7th October.These consumers were situated across all the Korea regions and must typically visit

4、On Premise venues at least once within a 3-month period.CGAS MONTHLY CONSUMER PULSE 2023 Nielsen Consumer LLC.All Rights Reserved.Increase in visitation to the On Premise Visitation to the On Premise has slightly increased,therefore supporting stability during the month of September Continuing to vi

5、sit the On PremiseFollowing a decrease in the last wave,there has been a slight increase in visitation to the On Premise(91%+3pp)and has remained stable across Food-led(79%)and Drink-led channels(45%).The On Premise is consistently providing security for suppliers However,are you targeting the most

6、suitable consumers,occasions and channels with your portfolio?Beer consumption remains stableConsumers are continuing to enjoy beer in the On Premise,and this has remained stable(59%).Wine has seen a slight increase in the On Premise(+5pp)vs the 2024 average.Are consumers driven by category loyalty

7、and what are your brands doing to support consumer decisions?Satisfaction is highConsumers are satisfied with wait times for drinks(71%)and the cleanliness of venues they are visiting(68%).There is a high satisfaction across various drinks categories including 79%of consumers found Highball to be go

8、od value for money,79%of consumers found cocktails and highball to be an exciting category and 84%of consumers were satisfied with the quality of serve for cocktails.How are you ensuring that your brand meets the high satisfaction experienced?Trended metrics 2023 Nielsen Consumer LLC.All Rights Rese

9、rved.Premiumisation in the On Premise is divided between brand catgegoryConsumers are driven to premiumisation via brands and define it by price,flavour and brand recognitionDefining premiumisationConsumers expect a high price point,distinct flavour and recognizable branding in order to define what

10、premium is to them in the On Premise.High price points are expected to reflect the quality of the brand/drink,whilst flavour and brand recognition are key in determining whether a drink/brand can be considered premium.It is important for brands to have a strong image and unique flavour.How are you u

11、pselling and educating consumers on premium products available?Opposition between brand and categoryConsumers are polarised when it comes to choosing premium drinks with an even split between those who choose a more premium category(43%)and those who stick with their usual category but do choose a m

12、ore premium brand(45%).Is your On Premise portfolio diverse enough to capture these competing needs?Special occasions and channels(36%)are more likely to consume premium drinks/brands within hotels and are less likely to at food-led channels e.g.restaurants(22%).Typically,special occasions are more

13、likely to drive consumers to choose a premium brand/drink(54%)to create a more enjoyable experience.How are you catering to specific occasions within these channels to increase consumers opting for premium options?Hot topic 2023 Nielsen Consumer LLC.All Rights Reserved.On Premise visitation6 2023 Ni

14、elsen Consumer LLC.All Rights Reserved.SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT SEPTEMBER 2024 SAMPLE:750PLEASE SELECT ALL OF THE FOLLOWING STATEMENTS WHICH APPLY TO YOUProportion of consumers visiting the On Premise94%95%96%97%95%95%95%88%91%86%91%90%87%89%86%87%78%79%46%44%48%51%53%46%5

15、2%46%45%JanFebMarAprMayJuneJulyAugSepHave visited the On Premise in the last monthHave been out to eat in the last monthHave been out for a drink in the last month7 2023 Nielsen Consumer LLC.All Rights Reserved.SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT SEPTEMBER 2024 SAMPLE:75045%Plan to g

16、o out to drink in the next month73%Plan to go out to eat in the next monthAND DO YOU PLAN ON VISITING BARS AND RESTAURANTS TO EAT AND/OR DRINK IN THE NEXT MONTH?Proportion of consumers planning to visit the On Premise next month91%of consumers plan to make a visit to the On Premise next month8 2023

17、Nielsen Consumer LLC.All Rights Reserved.ON WHICH DAY(S)OF THE WEEK HAVE YOU VISITED A BAR,RESTAURANT OR OTHER SIMILAR VENUE OVER THE PAST MONTH?SOURCE:CGA MONTHLY ON PREMISE CONSUMER Pulse+REPORT SEPTEMBER 2024 SAMPLE:6819%11%15%12%47%62%27%MondayTuesdayWednesdayThursdayFridaySaturdaySundayDays of

18、the week visitedSeptemberAugust 2023 Nielsen Consumer LLC.All Rights Reserved.WHAT TIMES OF DAY HAVE YOU BEEN VISITING BARS,RESTAURANTS AND SIMILAR VENUES OVER THE PAST MONTH?Proportion of consumers visiting the On Premise at each daypart over the past month3%4%26%24%13%14%65%63%37%40%8%8%Aug-24Sep-

19、24Brunch(before 12pm)Lunch(12pm-2pm)Mid-afternoon(2pm-5pm)Early evening(5pm-8pm)Late evening(8pm-10pm)Late night(after 10pm)SOURCE:CGA MONTHLY ON PREMISE CONSUMER Pulse+REPORT SEPTEMBER 2024 SAMPLE:678 2023 Nielsen Consumer LLC.All Rights Reserved.HOW MUCH HAVE YOU SPENT ON EATING AND DRINKING OUT O

20、VER THE PAST MONTH?Average monthly spend in the On Premise per consumerSOURCE:CGA MONTHLY ON PREMISE CONSUMER Pulse+REPORT SEPTEMBER 2024 SAMPLE:661-681262,753.00270,069.0030,000.00130,000.00230,000.00330,000.00430,000.00530,000.00630,000.00730,000.00830,000.00930,000.00Aug-24Sep-2411 2023 Nielsen C

21、onsumer LLC.All Rights Reserved.HOW OFTEN HAVE YOU VISITED BARS,RESTAURANTS AND SIMILAR VENUES OVER THE PAST MONTH?4Times in the past monthOn average consumers have visited the On Premise-1pp vs August 202449%59%49%41%2%1%Aug-24Sep-24MonthlyWeeklyDailyProportion of consumers visiting the On Premise

22、at each frequencySOURCE:CGA MONTHLY ON PREMISE CONSUMER Pulse+REPORT SEPTEMBER 2024 SAMPLE:681 2023 Nielsen Consumer LLC.All Rights Reserved.HOW SATISFIED WERE YOU WITH EACH OF THE FOLLOWING AREAS ON YOUR MOST RECENT VISIT TO A BAR,RESTAURANT OR SIMILAR VENUE?SOURCE:CGA MONTHLY ON PREMISE CONSUMER P

23、ulse+REPORT SEPTEMBER 2024 SAMPLE:741-591 48%57%61%62%64%68%71%46%34%33%33%30%27%25%6%9%6%6%6%5%4%Staff knowledgeOverall value for moneyWait time on foodQuality of serviceQuality of overall experienceCleanliness&hygieneWait time of drinksVery Satisfied/SatisfiedNeutralVery Dissatisfied/DissatisfiedC

24、onsumer satisfaction with each of the following on their most recent On Premise visit 2023 Nielsen Consumer LLC.All Rights Reserved.Category consumption 2023 Nielsen Consumer LLC.All Rights Reserved.4%8%8%8%9%14%14%16%19%25%30%36%42%59%Chinese liquorEnergy drinksSpiritsJeodojuSake/CheongjuDistilled

25、sojuTakjuWhiskyCocktailsWine(including sparkling wine)HighballSoft/hot drinks(including tonic)Standard sojuBeerSOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT SEPTEMBER 2024 SAMPLE:681 14Drink choice of those who have visited the On Premise in the past month(Indexed vs 2024 average)WHICH OF THE

26、FOLLOWING DRINKS HAVE YOU DRANK IN BARS AND/OR RESTAURANTS IN THE PAST MONTH?+2pp-1pp-2pp+4pp+5pp+3pp+1pp-1pp=pp+1pp+1pp+2pp-1pp-1pp15 2023 Nielsen Consumer LLC.All Rights Reserved.HAVE YOU TRIED A NEW DRINK WHEN EATING OR DRINKING OUT OVER THE PAST MONTH?50%Yes50%NoTrying new drinks in the On Premi

27、se SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT SEPTEMBER 2024 SAMPLE:681 2023 Nielsen Consumer LLC.All Rights Reserved.WHICH OF THE FOLLOWING CATEGORIES HAVE YOU TRIED A NEW DRINK IN,IF YOU HAVE TRIED A NEW DRINK IN MORE THAN ONE CATEGORY THEN PLEASE SELECT ALL THAT APPLY(Can be drink type,b

28、rand and/or flavour etc.)(Top 10)9%10%10%14%16%17%19%21%29%30%Sake/CheongjuTakjuEnergy drinksWhiskyCocktailsStandard sojuWineSoft/hot drinks(including tonic)BeerHighballSOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT SEPTEMBER 2024 SAMPLE:584 2023 Nielsen Consumer LLC.All Rights Reserved.Proport

29、ion of consumers drinking each category on their most recent On Premise visitTHINKING ABOUT YOUR MOST RECENT VISIT TO A BAR,RESTAURANT OR SIMILAR VENUE,WHICH OF THE FOLLOWING CATEGORIES DID YOU DRINK?SOURCE:CGA MONTHLY ON PREMISE CONSUMER Pulse+REPORT SEPTEMBER 2024 SAMPLE:750 6%7%7%10%11%13%17%19%2

30、3%33%49%Sake/CheongjuDistilled sojuEnergy drinksTakjuWhiskyCocktailsWine(including sparkling wine)Soft/hot drinks(including tonic)HighballStandard sojuBeer 2023 Nielsen Consumer LLC.All Rights Reserved.49%59%59%60%62%65%67%67%67%68%71%73%73%79%35%29%30%33%37%29%24%27%22%21%18%24%22%17%16%12%11%7%2%7

31、%10%6%11%11%11%3%4%4%Distilled sojuStandard sojuSpiritsSoft/hot drinks(including tonic)Wine(including sparkling wine)BeerEnergy drinksCocktailsSake/CheongjuChinese liquorWhiskyTakjuJeodojuHighballVery Satisfied/SatisfiedNeutralVery Dissatisfied/DissatisfiedSOURCE:CGA MONTHLY ON PREMISE CONSUMER Puls

32、e+REPORT SEPTEMBER 2024 SAMPLE:19-368HOW SATISFIED WERE YOU WITH THE DRINK(S)THAT YOU HAVE HAD ON YOUR MOST RECENT VISIT ACROSS EACH OF FOLLOWING MEASURES?Value for money 2023 Nielsen Consumer LLC.All Rights Reserved.HOW SATISFIED WERE YOU WITH THE DRINK(S)THAT YOU HAVE HAD ON YOUR MOST RECENT VISIT

33、 ACROSS EACH OF FOLLOWING MEASURES?HOW EXCITING THE DRINK WASSOURCE:CGA MONTHLY ON PREMISE CONSUMER Pulse+REPORT SEPTEMBER 2024 SAMPLE:19-36142%53%57%60%60%64%68%69%70%70%72%73%79%79%47%37%36%36%29%28%28%25%27%25%24%22%19%20%11%9%7%4%11%8%4%6%4%5%4%6%2%1%Chinese liquorSpiritsStandard sojuSoft/hot dr

34、inks(including tonic)Sake/CheongjuDistilled sojuBeerWhiskyWine(including sparkling wine)JeodojuTakjuEnergy drinksHighballCocktailsVery Satisfied/SatisfiedNeutralVery Dissatisfied/Dissatisfied 2023 Nielsen Consumer LLC.All Rights Reserved.HOW SATISFIED WERE YOU WITH THE DRINK(S)THAT YOU HAVE HAD ON Y

35、OUR MOST RECENT VISIT ACROSS EACH OF FOLLOWING MEASURES?THE OVERALL QUALITY OF THE SERVE(E.G.GLASSWARE AND SERVICE)SOURCE:CGA MONTHLY ON PREMISE CONSUMER Pulse+REPORT SEPTEMBER 2024 SAMPLE:18-36656%56%60%61%62%62%66%68%70%70%72%76%77%84%39%36%35%36%35%30%32%25%26%25%25%22%20%16%6%8%5%3%4%8%2%7%5%5%2

36、%1%3%0%Chinese liquorEnergy drinksSoft/hot drinks(including tonic)BeerStandard sojuDistilled sojuSake/CheongjuTakjuSpiritsJeodojuWhiskyHighballWine(including sparkling wine)CocktailsVery Satisfied/SatisfiedNeutralVery Dissatisfied/Dissatisfied 2023 Nielsen Consumer LLC.All Rights Reserved.Hot Topic:

37、What does premiumisation mean to consumers?2023 Nielsen Consumer LLC.All Rights Reserved.PLEASE DESCRIBE IN YOUR OWN WORDS WHAT DETERMINES WHETHER A DRINK IS“PREMIUM”TO YOU?OPEN TEXTSummary of key themes on what consumers think premium meansSOURCE:CGA MONTHLY ON PREMISE CONSUMER Pulse+REPORT SEPTEMB

38、ER 2024 SAMPLE:750 Price stands out as the most important to consumers when deciding what they consider“premium”“The thrill of high quality and price”“I think the price is premium from 20,000 won or more”“If the price is high”Flavour and brand recognition are often recognised factors that determine

39、if a drink or brand is considered premium“Drinks that are made from organic sources or have a good effect unlike regular drinks”“As a brand that everyone recognizes,I think that a drink that you can enjoy without worrying about taste,aroma,or price is a premium.”“The taste is unique,and the quality

40、is high.”2023 Nielsen Consumer LLC.All Rights Reserved.IF YOU ARE LOOKING TO TREAT YOURSELF WITH A PREMIUM(MORE EXPENSIVE)DRINK,WHICH OF THE FOLLOWING WOULD YOU TYPICALLY BE MOST LIKELY TO DO?Premium drink choiceChoose a different drink category to normal43%Choose a more expensive/premium brand in t

41、he same drink category45%I wouldnever treat myself to a premium(more expensive)drink12%SOURCE:CGA MONTHLY ON PREMISE CONSUMER Pulse+REPORT SEPTEMBER 2024 SAMPLE:750 2023 Nielsen Consumer LLC.All Rights Reserved.WHICH OF THE FOLLOWING DO YOU EXPECT FOR A DRINK TO BE CONSIDERED“PREMIUM”?Consumers expe

42、ctations of premium drinksSOURCE:CGA MONTHLY ON PREMISE CONSUMER Pulse+REPORT SEPTEMBER 2024 SAMPLE:75041%41%41%33%24%19%15%12%Expertlyprepared/madeSomething unique to avenueContains high qualityingredientsIt being rare/hard tofindSomething that has abuzz about itSomething thatshowcases localbrands/

43、produceInstagrammable/hasa wow factorTheatrical serve 2023 Nielsen Consumer LLC.All Rights Reserved.IN WHICH OF THE FOLLOWING TYPES OF VENUE WOULD YOU BE MOST LIKELY TO CHOOSE PREMIUM(MORE EXPENSIVE)DRINKS?Channels where consumers are more likely to choose premium drinksSOURCE:CGA MONTHLY ON PREMISE

44、 CONSUMER Pulse+REPORT SEPTEMBER 2024 SAMPLE:661 13%14%15%16%20%22%22%23%24%28%36%Fusion barKorean BBQ restaurantsBeer speciality storeKorean traditional restaurantsRooftop barJapanenese restaurantsMalt/cocktail barHoliday resortVIP/Members clubLounge barHotel 2023 Nielsen Consumer LLC.All Rights Re

45、served.ON WHICH OF THE FOLLOWING TYPES OF OCCASION WOULD YOU BE MOST LIKELY TO CHOOSE PREMIUM(MORE EXPENSIVE)DRINKS WHEN VISITING BARS,RESTAURANTS OR OTHER SIMILAR VENUES?Occasions when consumers are more likely to choose premium drinksSOURCE:CGA MONTHLY ON PREMISE CONSUMER Pulse+REPORT SEPTEMBER 20

46、24 SAMPLE:6618%10%11%11%15%15%24%44%45%54%An event in a venue(e.g.quiz,karaoke)After work drinksRelaxed/quiet drinksLive musicFormal mealBusiness meetingRelaxed/quiet drinksRomantic mealCelebration(e.g.wedding)Special occasion(e.g.birthday,anniversary)On Premise SegmentationCGA ON PREMISE SOLUTIONSE

47、ssential Services to support your On Premise Strategies Consumer Insights+Robust insights tracking behaviour,habits,and preferences of consumers in the On Premise+Understand brand and category consumption to build selling stories for your portfolio+Highlight channel visitation and national account e

48、ngagement to support your key account teams and conversations with retailers+Understand the size and shape of the South Korean On Premise+Build strategies catering to the ever-changing outlet dynamics shaping the channel+Determine which channels are in growth or decline+Integrate Outlet Index to bet

49、ter your conversations with distributors and retailersOn Premise Measurement+Statistically robust model providing volumetric measurement of alcohol sales in bars and restaurants+Use as a barometer for Brand and Category performance in any market+Track KPIs such as brand and category share,competitiv

50、e benchmarking,volume and value velocity(Rate of Sale),total distribution points and priceLIVE NOWLIVE NOWCOMING Q3 2024 2023 Nielsen Consumer LLC.All Rights Reserved.JAEPIL SOHNClient Solutions Director Jaepil.SJO STEPHENSON-THOMPSONClient DirectorJo.StephensonTFind out how build a successful On Premise strategyFor more information on how CGA by NIQ can help your business grow in the South Korean On Premise,get in touch:Sign up to receive On Premise news&Insights for the South Korean market,hereADAM GRIMSenior Client Success and Insight ManagerAdam.GBased locally in South KoreaUK based