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1、THE LATEST TRENDS IN ECOMMERCE PLATFORMSMARCH 2024Compliments of Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.RETAILCOMMERCE 360OVERVIEW 3AS TECH SPENDING INCREASES IN 2024,SO WILL INTEREST IN AI 8B2B ECOMMERCE TECHNOLOGY ADJUSTS TO BUYE

2、RS DEMANDS 16CONCLUSION 22ABOUTThe authors 23Digital Commerce 360 25SPONSOR ARTICLEHumant Element 6Retailers factor in features,cost as they find the right ecommerce platform for themCHARTSOVERVIEWThinking about some of the newer technologies to come to market,which describes your current interest l

3、evel?4AS TECH SPENDING INCREASES IN 2024,SO WILL INTEREST IN AI Will your spending on ecommerce technology and services increase,decrease or remain the same over the next year?9What are your main reasons for spending more on ecommerce technology over the next year?10On a scale of 1-10 where 10 is co

4、mpletely satisfied,how satisfied are you with your platforms performance in 2023?11What are your top five ecommerce technology budget priorities over the next year?12RETAILCOMMERCE 360 Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.The nat

5、ure of retail requires constant adaptation to markets,to technology,to supply chains and more.For the past three years,historic recalibrations taking place across the world have come in waves,through surges in online buying,through supply chain disruptions and through inflation.Then,on Nov.30,2022,O

6、penAI launched ChatGPT.Throughout 2023,ChatGPTs debut reverberated across industries.Artificial intelligence(AI)and large language models(LLMs)were not new concepts,but ChatGPT brought the terms into new offices and living rooms(and,of course,living room offices).Microsoft,thanks to its investment i

7、n OpenAI,began integrating ChatGPT into its software,including now Dynamics 365 Commerce,which uses Microsoft 365 Copilot.In the meantime,other ecommerce platforms have launched their own AI-enabled features.Adobe is using it to bolster its Live Search capabilities.Shopifys Magic offering promises n

8、ew ways to personalize ecommerce sites and lighten workloads on the backend.NetSuite Commerce is using AI to power recommendations and ease decision-making for its clients.And those announcements were just grains of sand in an expanding beach of new updates that have dominated tradeshow presentation

9、s and press release headlines.The 2024 edition of Digital Commerce 360s Ecommerce Platforms Report could easily have a catalogue of just these AI announcements from the past year.But that would not have provided a full story about the state of the infrastructure that powers online retail.OVERVIEWTHE

10、 LATEST TRENDS IN ECOMMERCE PLATFORMS4 Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.RETAILCOMMERCE 360OVERVIEWAt a time when economic turbulence and layoffs are still washing through the retail industry,the marketing and hype(though not

11、all of it is hype)behind new features speaks to real and immediate needs.Merchants with smaller teams than they had one year ago are looking for ways to ease workloads while remaining competitive.Small retailers who never had large teams to begin with are looking for ways to punch above their weight

12、.All the while,ecommerce platforms are looking to expand their lists of clients as well,bringing lessons from B2C ecommerce to the world of B2B.This report will introduce you to the retailers,platforms,and analysts that the Digital Commerce 360 team spoke with while assessing the ecommerce platform

13、landscape at the beginning of 2024.Thanks to our ongoing research for the Top 1000,we already know which platforms are most popular among North Americas largest online retailers.We know who these platforms major clients are,and we have a reasonable idea of the sales volumes that flow through them.TH

14、INKING ABOUT SOME OF THE NEWER TECHNOLOGIES TO COME TO MARKET,WHICH DESCRIBES YOUR CURRENT INTEREST LEVEL?Artificial Intelligence(AI)33.33%15.56%Marketing Automation11.11%28.89%Machine Learning15.56%31.11%Internet of Things(IoT)15.56%51.11%Voice Commerce8.89%53.33%Augmented Reality6.67%57.78%Virtual

15、 Reality11.11%66.67%Source:Digital Commerce 360.Based on 78 Respondents Using with good results Using but limited results Consider for 2023/2024 No plans to invest22.22%33.33%26.67%17.78%13.33%11.11%6.67%28.89%26.67%26.67%15.56%24.44%24.44%15.56%RETAILCOMMERCE 360THE LATEST TRENDS IN ECOMMERCE PLATF

16、ORMSOVERVIEW5At the same time,we already knew that AI was everywhere.But who is really using it?Is it working?And what are the use cases that justify its place as a priority for new investments?(We have the survey data to back that up,too.)2024 will be a year of experimentation for these platforms a

17、nd the retailers that use them.There is a cautious optimism in the air about the opportunities these investments will unlock.If those expectations are met,it is possible that this year will be just the beginning of new buildouts and new ways of customizing and catering to the next generation of onli

18、ne shoppers.Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.SPONSORED ARTICLERETAILERS FACTOR IN FEATURES,COST AS THEY FIND THE RIGHT ECOMMERCE PLATFORM FOR THEMAn executive conversation with Ben Lorenz,managing director and co-founder,Huma

19、n ElementEcommerce platforms are constantly changing.As they continue to innovate with new tools and tactics to boost sales including AI-generated content retailers need to integrate new systems to upgrade their ecommerce websites.From there,they can capitalize on what the platform offers to create

20、smooth experiences for their customers.To discuss how merchants select ecommerce platforms,Digital Commerce 360 spoke with Ben Lorenz,managing director and co-founder at Human Element.How do an ecommerce platforms features factor into when a merchant should upgrade?Were reaching this bell curve wher

21、e were starting to get a lot of feature parity between the ecommerce platforms that are out there.Were entering an age where upgrading to an ecommerce platform falls under either a return on investment decision,or a comfortability factor with the team.And so right now,we do a lot in terms of determi

22、ning what the return on investment is,what the total cost of ownership is,and how the licensing works out between each one of the platforms.How does Human Element go about creating more user-friendly,self-serviceable customer experiences for its clients ecommerce sites?Well do a conversion analysis

23、first.Well use analytics to do this,and well see where in the purchase process people are falling off.It could be a time-on-task issue,or it could be a time-on-page issue that doesnt lead to a conversion.You need a human in place to start to digest that information,understand what type of tests,what

24、 type of factors youre looking for that will smooth the transaction out so you can convert at the best rate possible.One thing ecommerce platforms in general are doing very well is they have built off-the-shelf templates that are already taking advantage of some of these types of things.Ecommerce pl

25、atforms investments in artificial intelligence continue to grow.Where does AI matter most at the moment?On the software level,there are some helpers within the coding platforms we use.We use a system that allows a plug-in for AI to generate repeatable tasks.If our coders are working on building a fo

26、rm inside of a web page,the AI assistant will say,“It looks like youre trying to build a form.Just tell me what the fields are and well build the form for you.”On the marketing level,product-description details are becoming AI-driven,so we dont have to manually write descriptions for 10,000 products

27、.Its also getting some traction in search engine optimization(SEO)how youre tagging pages and keywords.Its recognizing and can change those elements on the fly to represent what searches are coming in.How might merchants decide which platform makes sense for their businesses?You can draw the line by

28、 assessing how comfortable you are as a company with having a software-as-a-service(SaaS)product.You technically dont have a tangible product,so we see customers balk a little bit at that.In the case of B2C customers,its a lot easier to go with shared base code.On the flip side,a B2B customer has so

29、me pretty highly customized rules,and so the ecommerce system has to play nicely with how the ERP system wants to do things like negotiated pricing.Almost any platform can do the job you need it to do.The hardest part is finding a partner in a systems integrator you can work with,that you trust,and

30、that you feel is a part of your team.That selection process is as important as a platform discussion.Best-in-class eCommerce websites and custom integrations for B2B and B2C businesses eCommerce Website Builds eCommerce Website Service&Support Strategy&Consulting ERP Integrations Experience Design D

31、ata&Analytics Service&Support Technical SEO Service&Support Digital Marketinghuman-866.922.2561infohuman-?RETAILCOMMERCE 360In ecommerce,some business needs remain perennial.Retaining existing customers and attracting new ones will always be core motivators.Nevertheless,the technology and tools that

32、 businesses invest in can change.Digital Commerce 360 surveyed readers about their technology priorities in 2024,asking what they expect to do,why,and how satisfied they are with their current ecommerce platforms.The results offered a glimpse at how prominently artificial intelligence(AI)features in

33、 business decisions right now,as well as what changes online retailers want to make in their technology stacks.The survey reflected answers from 122 respondents in Q4 2023,asking them to look ahead to the new year.Participants included ecommerce service providers and web-only/web-mostly retailers,as

34、 well as retail chains or store-based retailers,consumer brand manufacturers and others.COMPANIES EXPECT TO SPEND MORE More than half(57.0%)of those responding expected to spend more on ecommerce technology in 2024 than they did in 2023,according to the survey results.Only 13.9%anticipated decreases

35、 in spending,29.1%said they thought spending would remain the same.Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.AS TECH SPENDING INCREASES IN 2024,SO WILL INTEREST IN AIRETAILCOMMERCE 360THE LATEST TRENDS IN ECOMMERCE PLATFORMSAS TECH SP

36、ENDING INCREASES IN 2024,SO WILL INTEREST IN AI9 Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.The size of increases appeared to be modest with 31.1%expecting to spend 5.1%-10%more on technology in 2024.Another 29.7%projected spending to

37、increase by 5%or less.Only 5.41%indicated they would increase spending by more than 50%.In allocating these 2024 budgets,respondents heavily prioritized similar goals.ATTRACTING NEW CUSTOMERS WHILE KEEPING OLD ONES The most widely cited reasons for technology spending in 2024 related to two simple,u

38、nderlying objectives.49.3%of respondents want to attract new customers,while 45.1%wish to improve the customer experience they provide.28.2%said explicitly that they are focused on retaining their existing customers.Other common responses appeared to flow from these ambitions,with 40.9%desiring impr

39、oved conversion rates and 31.0%articulating that they want to generate more sales from repeat customers.In more nuanced answers related to user experience,respondents also replied that they want to improve site performance,speed and efficiency(32.4%),as well as better personalize shopping experience

40、s(31.0%).Source:Digital Commerce 360.Based on 78 RespondentsWILL YOUR SPENDING ON ECOMMERCE TECHNOLOGY AND SERVICES INCREASE,DECREASE OR REMAIN THE SAME OVER THE NEXT YEAR?Increase56.25%Decrease13.75%Remain the same30.00%RETAILCOMMERCE 360THE LATEST TRENDS IN ECOMMERCE PLATFORMSAS TECH SPENDING INCR

41、EASES IN 2024,SO WILL INTEREST IN AI10 Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.Meanwhile,the areas where companies are investing to achieve those ends vary.INTEREST IN EMERGING TECHNOLOGIES In aligning budgets with new technologies,

42、companies were more likely to know which technologies they would not invest in in 2024 than which technologies they would consider for new investments.Asked where they had no plans to invest,virtual reality(66.7%),augmented reality(57.8%),voice commerce(53.3%)and internet of things(51.1%)appeared as

43、 answers by more than half of the questions respondents.WHAT ARE YOUR MAIN REASONS FOR SPENDING MORE ON ECOMMERCE TECHNOLOGY OVER THE NEXT YEAR?Check all that apply.Attract new customers49.30%Improve customer experience45.07%Improve conversion rate40.85%Improve site performance,speed and efficiency3

44、2.39%Generate more sales from repeat customers30.99%Better personalize shopping experiences30.99%Retain existing customers28.17%Optimize product information26.76%Support more cross-channel shopping and marketing/merchandising19.72%Improve mobile shopping experience18.31%Generate more traffic and sal

45、es through mobile commerce16.90%Other(please specify)5.63%None of the above5.63%Source:Digital Commerce 360.Based on 78 RespondentsRETAILCOMMERCE 360THE LATEST TRENDS IN ECOMMERCE PLATFORMSAS TECH SPENDING INCREASES IN 2024,SO WILL INTEREST IN AI11 Copyright 2024 Digital Commerce 360&Vertical Web Me

46、dia LLC.All rights reserved.Content published March 2024.At the other end of the confidence spectrum,only one technology showed up in more than 20%of participants answers as both something they are already using with good results(33.3%)and are actively considering for new investment(28.9%).That was

47、AI.AI outperformed all other new technology fields on the survey,demonstrating both awareness and interest among online retailers.It is also an area where retailers expend to spend.HIGHEST BUDGET PRIORITIES AI may not have ranked No.1 for everyone in the survey,but 15.9%of those answering did say it

48、 was one of their top budget priorities going into the new year.The real No.1 was content management(31.8%).That was followed by search engine optimization(23.8%),website performance management(23.8%),customer relationship management(22.2%)and online marketing(22.2%).Other priorities were mixed,with

49、 PIM and other product data management(20.6%)and ecommerce platform(19.1%)also proving to be on retailers minds.ECOMMERCE PLATFORM SATISFACTION Asked how they feel about their current ecommerce platforms,satisfaction seemed to be the norm,with only 27.3%of those answering saying that they intend to

50、switch to a new platform in 2024.That confidence was reflected when respondents were asked to characterize how effective their technology investments had been in driving conversions in 2022.More than half said their ecommerce platform investments were either very effective(28.6%)or at least somewhat

51、 effective(40.8%).That rate of very effective responses by category was topped only by site search(30.6%).ON A SCALE OF 1-10 WHERE 10 IS COMPLETELY SATISFIED,HOW SATISFIED ARE YOU WITH YOUR PLATFORMS PERFORMANCE IN 2023?Source:Digital Commerce 360.Based on 78 RespondentsTen=High satisfactionOne=Low

52、satisfaction4 and 2=0.00%Ten14.63%Seven14.63%Five14.63%One9.76%Eight19.51%Six12.20%Nine9.76%Three4.88%RETAILCOMMERCE 360THE LATEST TRENDS IN ECOMMERCE PLATFORMSAS TECH SPENDING INCREASES IN 2024,SO WILL INTEREST IN AI12Among survey takers,the most checked BigCommerce(11.4%)or SAP Hybris(11.4%)as the

53、 ecommerce platform on which their site was built.Magento/Adobe(9.1%),Oracle(9.09%),Salesforce Commerce Cloud(9.1%)and WooCommerce(9.1%)were also among the most used.6.8%used Shopify,while another 6.8%cited a custom-built solution.Asked to rate their levels of satisfaction with their ecommerce platf

54、orms on a 1-10 scale,with 10 being completely satisfied,the vast majority of respondents(85.4%)rated themselves at five or higher.14.6%selected 10.For those considering a switch to a new platform,however,some pointed to specific technologies that would influence their choices.Copyright 2024 Digital

55、Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.WHAT ARE YOUR TOP FIVE ECOMMERCE TECHNOLOGY BUDGET PRIORITIES OVER THE NEXT YEAR?Select up to five priorities.Content management31.75%Search engine optimization23.81%Website performance management23.81%Customer rela

56、tionship management22.22%Online marketing22.22%PIM and other product data management20.63%Ecommerce platform19.05%Order management19.05%Web analytics19.05%Affiliate marketing17.46%Marketplace/channel management (selling on third-party marketplaces)17.46%Site search17.46%Artificial intelligence15.87%

57、Personalization15.87%Omnichannel14.29%Warehouse and fulfillment management14.29%Customer reviews/ratings11.11%Supply chain management11.11%International ecommerce services9.52%Payment,security systems and fraud prevention9.52%Customer service software7.94%Email marketing7.94%Sales tax management7.94

58、%Fulfillment services6.35%Social media6.35%Web hosting/cloud services4.76%Source:Digital Commerce 360.Based on 78 RespondentsRETAILCOMMERCE 360THE LATEST TRENDS IN ECOMMERCE PLATFORMSAS TECH SPENDING INCREASES IN 2024,SO WILL INTEREST IN AI13The most selected category was headless commerce/microserv

59、ices approach(41.7%),showing an openness to that option.Commercial software hosted internally(25.0%)was also cited,with no one selecting internally developed and internally hosted.Asked to name which platform they would consider most strongly as a new alternative,only 12 participants opted to share,

60、but answers varied widely.Oracle was chosen twice,with BigCommerce,custom-built solutions,Magento/Adobe,Shopify,Shopify Plus,VTEX,Weblinc/Workarea and other individually submitted answers all showing up once each.WHY RETAILERS LOOK TO OUTSIDE VENDORS More than half of those survey takers(56.3%)said

61、they typically use a vendor to implement new technology instead of trying to do so in-house.And the most common reason for doing so was simple.84.0%said they just do not have in-house expertise at their companies.The other most common responses were needing a vendor specialized in a specific field(4

62、4.0%)and the speed of project completion(40.0%).Cost savings from using an outside vendor also appeared on 24.0%of responses.As for what they were getting from those vendors,AI also appeared high on this list on 28.0%of answers.No.1 in this section of the survey was customer relationship management(

63、32.0%).AI was right behind with ecommerce platform(28.0%),email marketing(28.0%)and web analytics(24.0%)also showing up in more than one-fifth of responses.Survey participants evaluating their vendors from the past year also appeared to have had their expectations met with in recent projects,with 64

64、.0%saying those projects went as expected.Only 16.0%thought their projects with vendors had gone poorly.Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.RETAILCOMMERCE 360THE LATEST TRENDS IN ECOMMERCE PLATFORMSAS TECH SPENDING INCREASES IN

65、2024,SO WILL INTEREST IN AI14Characterizing those experiences,34.5%of respondents said their projects with vendors had been on time and on budget,with 21.7%saying the projects were on time and over budget.Asked what they looked for when choosing a vendor,the two most-cited factors on the survey were

66、 a responsive team(59.1%)and working well with a clients other technology systems(59.1%).Close behind were great references,technology that is easy to implement and use,willingness to negotiate on contract terms,and guaranteed response times when things go wrong(all 45.5%).Copyright 2024 Digital Com

67、merce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.M800.MELISSA(635-4772)Download EbookRETAILCOMMERCE 360Todays B2B buyers a rapidly increasing number of them digital-first expect a personalized,quick and easy online experience that helps them complete complex online o

68、rders.As these desires compound,B2B ecommerce technology options can help sellers fit the bill.Over the past several years,significant change slammed into B2B commerce,setting a new performance bar that has left some B2B companies reaching for digital success while others have leaped ahead.At the sa

69、me time,the digital technology underlying successful B2B digital commerce strategies has also forged ahead.B2B ecommerce platforms and extended ecosystems for engaging with customers,managing supply chains and fulfilling customer orders have become more flexible and scalable,with various deployment

70、options and cost levels now available.B2B ecommerce strategy and technology,of course,have steadily evolved over the last 20-plus years.But the combination of the COVID-19 pandemic,which shifted significant volumes of B2B business online,and the Copyright 2024 Digital Commerce 360&Vertical Web Media

71、 LLC.All rights reserved.Content published March 2024.B2B COMMERCE TECHNOLOGY ADJUSTS TO BUYERS DEMANDSRETAILCOMMERCE 360THE LATEST TRENDS IN ECOMMERCE PLATFORMSB2B COMMERCE TECHNOLOGY ADJUSTS TO BUYERS DEMANDS17 Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content

72、published March 2024.emergence of young,digital-first B2B buyers and procurement managers accelerated B2B ecommerce adoption.A DIFFERENT WORLD FOR ECOMMERCE TECHNOLOGYFortunately for buyers and sellers,B2B ecommerce technology has also made sharp gains,ushering in many more options driven by the clo

73、ud and API-based integrations for deploying online ways to connect with customers.“Its just a different world now,”says Mark A.Pickett,a former senior digital commerce executive at the multibillion-dollar ecommerce companies Staples and MSC Industrial Supply Co.Pickett is now the founding partner of

74、 Black Phoenix Group,a firm that is helping manufacturers like Chicago-based H&K Perforating Cos.go digital.Pickett says executives overseeing ecommerce technology and strategy today have more options to deploy and modify digital commerce platforms.H&K Perforating,for example,is deploying a“no-code”

75、Webflow platform,which provides a graphical interface for launching a website on which H&K can plug in ecommerce and other applications.With APIs ubiquitous as tools of ecommerce technology integration and becoming easier to use for sharing data among software applications,many ecommerce platform ve

76、ndors are more flexible in working with clients who may want to pursue a composable deployment strategy,choosing and implementing technology applications from multiple sources.“Its just a different world now.”Mark A.Pickett,founding partner,Black Phoenix Group RETAILCOMMERCE 360THE LATEST TRENDS IN

77、ECOMMERCE PLATFORMSB2B COMMERCE TECHNOLOGY ADJUSTS TO BUYERS DEMANDS18 Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.“For the past few years,weve been isolating and making independently available key functions or services of our platform,

78、”says Jamus Driscoll,CEO of Elastic Path,a provider of a headless commerce platform that uses APIs to connect customer-facing interfaces like transactional websites and mobile apps with an ecommerce engine and enterprise resource planning software for such B2B companies as Konica Minolta,Keysight Te

79、chnologies and Illumina Inc.By keeping the customer-facing interfaces independent of but connected to the back-end systems,companies can modify their front ends without having to modify software code on their back ends.PERSONALIZED B2B MERCHANDISINGThe increasingly common use of APIs and microservic

80、es is taking the headless approach to a higher level of flexibility and customization under the composable commerce strategy of choosing microservices applications from multiple vendors catering to specific functions,such as personalized B2B merchandising and voice-activated ordering.Ash Trasi,Illum

81、inas director of IT and digital experience,says the biotech products company uses Elastic Paths mix of headless and composable technology options to deploy customized applications,including a shipping scheduler designed to let customers split bulk orders of biotech materials across multiple delivery

82、 dates.He adds that using APIs and microservices is faster and less costly than the more traditional route of writing software code under a legacy ecommerce platform.Cargo Crew,which manufactures uniforms and sells them online to restaurants,hotels and other businesses,is using a headless/composable

83、 platform from commerce tools to deploy highly personalized ecommerce portals for corporate clients.For instance,THE LATEST TRENDS IN ECOMMERCE PLATFORMSB2B COMMERCE TECHNOLOGY ADJUSTS TO BUYERS DEMANDS19a portal may have a custom ordering feature that lets buyers place bulk orders broken out by dif

84、ferent uniform requirements and sizes,says Mike Sharp,chief product officer at commercetools.He and others say the overall goal of modern ecommerce platforms is to provide client companies with the right combination of technology applications that adds value to their customers ecommerce experience.D

85、EPLOYING ECOMMERCE TOOLS THAT GENERATE VALUE“Technology solutions in a composable world are plentiful,accessible and affordable for anyone,”says Joe Albrecht,CEO of B2B digital agency Xngage.“Its not a matter of company size,but of maturity and approach.Companies should identify the right set of too

86、ls,technologies and fit for their near-term and future needs.”He points to such emerging commerce applications as voice-activated online ordering for B2B buyers that can be plugged into a composable ecommerce platform,freeing them having to punch orders into a laptop or mobile device.“Organizations

87、need to shift their mindset away from we need an ecommerce platform to take orders online to our customers demand innovative touchpoints,”Albrecht says.Still,some ecommerce practitioners and advisors may balk at the idea of taking on the tasks of managing what can be an extensive set of APIs and mic

88、roservices in a composable strategy.And for B2B ecommerce,with all its complexity of products and orders,a fully composable approach can be impractical,asserts Jay Schneider,founder and CEO of digital agency B2B Squared.Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.C

89、ontent published March 2024.“Where composable elements add value,you can bring those in.”Jay Schneider,CEO,B2B SquaredRETAILCOMMERCE 360THE LATEST TRENDS IN ECOMMERCE PLATFORMSB2B COMMERCE TECHNOLOGY ADJUSTS TO BUYERS DEMANDS20The key is finding the right mix of technology,he says.“A number of ecomm

90、erce technology vendors have been working to provide a platform that decouples a lot of the functionality around catalogs,account management,checkout and some other things into an API environment,such that where composable elements add value,you can bring those in,”he says,adding:“Site search is a r

91、eally great example because platform vendors are not always able to invest in search the way it should be,and when you look at the value of plugging in a third-party search it can be significant in terms of conversions and revenue.”He adds that Algolia is one plug-in that has developed a helpful AI-

92、enhanced B2B search platform designed to personalize results for B2B buyers.LOOKING AHEAD More vital B2B plug-in applications are on the way,Albrecht says.“The next 10 years will be powered by those cloud-native technology vendors who offer business value over technology and do so with a truly agile

93、 and composable ecosystem,allowing customers and services partners to engineer solutions quickly,efficiently,and by focusing on making customer experiences disruptive,”he says.“Without a doubt,this will include AI-powered experiences and voice-controlled interactions and much more.It is going to be

94、an exciting time.”Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.“Organizations need to shift their mindset away from we need an ecommerce platform to take orders online to our customers demand innovative touchpoints.”Joe Albrecht,CEO,Xnga

95、ge RETAILCOMMERCE 360WHAT PROJECTS CAN WE CREATE?Thought Leadership&Custom Research Reports Case Studies Benchmarking Data Webinars Charts&Infographics NEW for 2024!Executive Video InterviewDigitalC World of Possibilities To Tell Your Story&Broaden Your ReachCustom solutions for leading companies.Le

96、ts build yours today!RETAILCOMMERCE 360No company is exactly like another company.And that means no two companies will have the same requirements of their ecommerce platform or exactly the same existing systems that will have to work with a new platform.Success starts with understanding your company

97、s requirements and existing technology in detail,then finding a vendor that meets your most important needs and implementing the new platform in a gradual,methodical manner.Keep in mind Flaths recommendation:“Be patient.”Ecommerce is increasingly complex,and that means the systems that enable online

98、 selling have more features and must connect to more systems.That also means there are many departments within an organization that have a stake in the new platform.By listening carefully to all stakeholders and making inevitable modifications along the way,B2C and B2B companies can successfully upg

99、rade their ecommerce platforms and sell online with greater success.Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.CONCLUSIONEvery replatforming project is uniqueRETAILCOMMERCE 360RETAILCOMMERCE 360THE LATEST TRENDS IN ECOMMERCE PLATFORMS2

100、3 Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.The Latest Trends in B2B Ecommerce Report includes key featured articles published directly from the full Ecommerce Platforms Report.Learn more about the full report DIGITAL COMMERCE 360 RES

101、EARCHFARNIA GHAVAMIExecutive Vice President,Digital StrategyFABBAS HALEEMAssociate EditorAJONATHAN LOVEAssociate Data AnalystJJAMES REEVESMarket Research AnalystJJAMES RISLEYResearch Data Manager and Senior AnalystJJILL SUCHOMELData AssistantJBRIAN WARMOTHDirector of Editorial,RetailBABOUT THE AUTHO

102、RSBrian Warmoth is the director of editorial,retail,for Digital Commerce 360.He has more than 15 years of experience in journalism and B2B media,including roles at Inside,American City Business Journals Inno sites and Industry Dives family of verticals.Brian has an M.S.in journalism from Northwester

103、n University and a B.A.in English from the University of Illinois Urbana-Champaign.Don Davis is editor at large at Digital Commerce 360,where hes worked since 2007.Before joining Digital Commerce 360,he was group editor in the payments group of SourceMedia.He also has held reporting and editing posi

104、tions at Manufacturing Systems magazine,The Associated Press and The Springfield Union daily newspaper in Springfield,Mass.He is a magna cum laude graduate of Yale with a degree in political science and economics.Paul Demery is a contributing editor to Digital Commerce 360|B2B.Prior to DC360B2B,he w

105、as managing editor of Internet Retailer magazine.In earlier work,he was editor-in-chief/associate publisher of Electronic Commerce World magazine,which covered business-to-business applications of internet technology in multiple industries;he also covered various industries for other magazines and n

106、ewspapers.Brian Warmoth Director of Editorial,Retail B Don Davis Editor at Large D Paul Demery Contributing Editor,B2BP Access exclusive content,benefit from personalized site features,and unlock exceptional savings.TAILOR YOUR ECOMMERCE JOURNEY DIGITAL COMMERCE 360 MEMBERSHIPSDigitalC of ecommerce

107、experience and unique relationships built along the wayACCESSUnlock mountains of exclusive content from research reports and database rankings to charts and articlesEXPERTISEAnalysis straight from the brightest minds and most respected leaders in ecommerce journalism and research rankings to charts

108、and articlesCHOICEA variety of membership levels and add-ons to match your access with your actual needsSAVINGSExceptional benefits for accessible prices (because quality content shouldnt break the bank)Digital Commerce 360 Your ecommerce data compass for over 20 yearsRETAILCOMMERCE 360THE LATEST TR

109、ENDS IN ECOMMERCE PLATFORMS25 Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published March 2024.ABOUT DIGITAL COMMERCE 360 RESEARCHOver the last two decades,Digital Commerce 360 Research has become a global leader in ecommerce research and data,helping a wid

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