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1、Autumn&Winter2024/2025 Monitoring Sentiment for Intra-European Travel Travel IntentionsPage 08Planning DetailsPage 30Travel ConsiderationsPage 40MethodologyPage 45Highlights&RecommendationsPage 03ContentsResearch highlightsWAVE 20 This report tracks intentions and short-term plans for domestic and i

2、ntra-European travel.It represents the 20th update of an ETC research project initiated in September 2020.The findings are based on data collected in September 2024 from respondents in ten key European markets,focusing on travel plans from October 2024 to March 2025.TRAVEL INTENTIONSEuropean travel

3、intentions remain high,with 73%of respondents planning to travel between October 2024 and March 2025,an increase of 6%compared to last year.Travel intention is strong across all generations;the most notable yearly increase is among Europeans aged under 45,with those aged 35-44 being the most likely

4、to travel(78%).39%of Europeans plan to travel between October and November 2024,and 33%consider visiting a neighbouring country.October(23%)and December(23%)are the most popular travel months.Half of Europeans(51%)plan to explore less-touristic destinations in the countries they will visit.Among tho

5、se planning to travel in the next six months,68%intend to take a leisure trip,15%will visit friends or relatives,and 8%will travel for business.As autumn arrives,Culture&Heritage(18%)and City Break(17%)trips take the lead,while Sun&Beach trips(14%)have dropped to the third place.TRIP PLANNINGIn the

6、upcoming months,38%of Europeans will take a single trip,while a significant 56%plan to travel multiple times.Younger Europeans(18-24 years old)are most likely to embark on several journeys(60%vs.42%for those 55+).Research highlightsTRIP PLANNING44%of Europeans have fully or partially booked their ne

7、xt trip,same as last autumn and 12%below the pre-summer booking rush recorded in May 2024(56%).Trips lasting 4-6 nights remain the most popular choice of Europeans(43%,up by 3%compared to last year)while travel budgets increase,with 39%of travellers planning on spending over 1,500 euros(+5%).Air tra

8、vel remains in high demand(53%),while car travel has dropped to its lowest recorded level(26%)since September 2020.Hotels are the top choice for 54%of Europeans,and short-term rentals steadily hold the second place(17%).The leading digital touchpoints for planning trips are travel websites(21%),sear

9、ch engines(21%),and online maps(15%).Meanwhile,the share of travellers using AI tools and platforms has grown to 7%,since spring 2024(+3%).TRAVEL CONCERNSDestination safety is the top consideration for Europeans when choosing a travel destination(18%),followed by stable weather and attractive bargai

10、ns or deals(12%for both).The cost of travel remains the leading concern for European travellers(19%),although decreased for three consecutive research waves(-3%compared to last year).Almost 4 out of 5 Europeans(79%)reported making some adjustments to their travel habits due to the changing climate.T

11、he most common habit is checking weather forecasts before finalising the travel plans(18%).WAVE 20 Recommendations Recommendations for destinationsfor destinations Travel intention has increased among travellers aged 18-24(+8%),along with the interest in taking multiple trips.This should encourage S

12、un&Beach and City Break destinations to target this demographic segment,attracting 17%and 16%,respectively.Despite being labelled as the“TikTok Generation”,focus should be placed on their preferred digital platforms:search engines(40%),travel websites(33%),and online maps(29%).The high level of inte

13、rest in lesser-known destinations(51%)and concerns about overtourism(9%)brings a great opportunity for off-the-beaten-path locations to highlight(and use as key marketing assets)both their welcoming local community and cultural uniqueness.Car travel is particularly popular for Nature&Outdoor holiday

14、s(41%).To reduce the need for personal vehicles,destinations could offer efficient shuttle services that run between key locations,popular nature sites,and trailheads.Safety is a key factor for travelers when choosing a destination(18%),and destinations should improve safety by implementing and rein

15、forcing health regulations,training employees on safety measures well as developing crisis management plans.Equally important is communicating these measures through the destinations website and social media,ensuring travelers are informed and feel reassured when deciding to visit.WAVE 20 Recommenda

16、tions Recommendations for businessesfor businesses Two out of five Europeans have chosen their destination but have not yet booked it(+3%compared to a year ago).Travel businesses should target this segment by offering limited-time attractive deals,exclusive benefits that require advance registration

17、,and other incentives for early-bird bookings.As Europeans increase their travel budgets,businesses can further develop premium sustainable experiences,such as buy-local luxury shopping,farm-to-table fine dining,upscale eco-lodges,or glamping in remote natural reserves.In response to unpredictable c

18、limate events and travellers sensitivity to such conditions,businesses can implement flexible cancellation policies,offering full or partial refunds in the event of extreme weather.Among Europeans who prefer LGBTQ+friendly destinations,53%have a travel budget exceeding 1,500 euros.Businesses caterin

19、g for these high-value travellers can strengthen their LGBTQ+profile by fostering a welcoming and inclusive environment,offering LGBTQ+sensitivity training for staff,and partnering with LGBTQ+organizations and travel influencers.WAVE 20 Reading the data Reading the data Data collection periodsAnalys

20、ed samples Total respondents:6,001 Respondents most likely to travel in the next six months:4,399 Respondents planning to travel internationally within Europe(not necessarily in the next six months):4,901WAVE 20Wave 17 8 May-4 June 2023Wave 182-17 April 2024Wave 1925 May-7 June 2024Wave 207-23 Septe

21、mber 2024Significant changesChanges are assessed with a 2.5%thresholdfor significance and marked with the following symbols:Travel timings for Wave 20 The following time periods should be used as a reference when interpreting the desired travel periodIn 1-2 months:October-November 2024In 3-4 months:

22、December 2024-January 2025In 5-6 months:February-March 2025Increase Decrease All data and insights refer to domestic andintra-European travel unless otherwise stated.Travel intentions01Europeans travel intention is up by 6%Europeans travel intention is up by 6%over September 2023over September 20236

23、9.4%67.6%75.4%75.7%73.3%10.8%12.8%9.9%9.3%10.6%19.8%19.6%14.7%15.0%16.1%May 23surveySept 23surveyApril 24surveyMay 24surveySept 24surveyLikely/Very LikelyNeutralUnlikely/Very Unlikely*Statistically significant difference vs a year ago(September 2023)Top three markets most likely to travel in the nex

24、t six monthsUKUK84%84%GERMANYGERMANY79%79%FRANCEFRANCE78%78%No.of respondents:6,001Q6.Do you plan to take an overnight trip domestically or within Europe in the next six months,either for personal or professional purposes?6%*Intention to travel in the next six months15%*4%*15%*11%*Travel sentiment i

25、s strong across all generations,Travel sentiment is strong across all generations,withwith the most the most notable yearly increase among Europeans aged below 45notable yearly increase among Europeans aged below 45Intention to travel in the next six months by age group22.0%16.0%12.6%16.5%15.3%14.1%

26、9.4%9.3%11.0%10.1%63.9%74.6%78.1%72.5%74.6%18-2425-3435-4445-5455Very unlikely/unlikelyNeutralLikely/very likelyQ6.Do you plan to take an overnight trip domestically or within Europe in the next sixmonths,either for personal or professional purposes?*Statistically significant difference vs a year ag

27、o(September2023)No.of respondents:6,0018%*7%*4%*9%*6%*6%*5%*71%of Europeans will travel by the end of the year71%of Europeans will travel by the end of the year38%38%34%45%39%39%32%44%39%32%15%20%17%12%21%8%9%5%5%9%May 23surveySept 23surveyApril 24surveyMay 24syrveySept 24surveyDo not know yetIn 5-6

28、 monthsIn 3-4 monthsIn 1-2 monthsOctober-NovemberDecember-JanuaryFebruary-MarchNo.of respondents:4,399Q9.When are you most likely to go on your next trip either in your country or within Europe?*Statistically significant difference vs a year ago(September 2023)23%16%23%9%8%12%9%OctoberNovemberDecemb

29、erJanuaryFebruaryMarchDo not know yetTravel periodTravel monthVisiting a neighbouring country is Visiting a neighbouring country is the most popular choice(33%)the most popular choice(33%)Where will Europeans travel within the next 6 months?Q10.Where do you plan to travel in the next 6 months?26%26%

30、28%28%25%30%32%32%31%33%29%28%29%27%28%12%10%10%11%10%4%4%3%4%3%May 23surveySept 23surveyApril 24surveyMay 24surveySept 24surveyWithin my countryTo a neighbouring countryTo a non-neighbouring European countryTo destinations outside EuropeDo not know yet61,4%Intend to travelwithinEuropeNo.of responde

31、nts:4,399*Statistically significant difference vs a year ago(September 2023)Intentions to visit the Mediterranean and Eastern Europe Intentions to visit the Mediterranean and Eastern Europe this autumn and winter slightly dropthis autumn and winter slightly drop53%20%13%4%3%44%19%14%9%10%41%18%15%7%

32、7%Southern/Mediterranean EuropeWestern EuropeNorthern EuropeCentral EuropeEastern EuropeAutumn 2022Autumn 2023Autumn 2024No.of respondents:4,901Statistically significant difference vs the previous year3%Definitions of the regions can be seen in the Methodology3%Preferred countries for the next Prefe

33、rred countries for the next intraintra-European tripEuropean trip Horizon October 24-March 25Spain6.9%France6.8%Italy6.2%Germany4.8%Austria4.7%Greece4.5%Croatia4.1%United Kingdom3.9%Portugal3.8%Belgium3.4%TOP 10 COUNTRIES No.of respondents:4,560*Please use this map as a reference onlyQ11.To which co

34、untry(ies)do you plan to travel next?No.of respondents:4,901Over half of Europeans plan to Over half of Europeans plan to explore lesserexplore lesser-known destinations known destinations within the countries they will visitwithin the countries they will visitQ12.Thinking of the next country you in

35、tend to visit,in what type of destination,within it,do you plan to spend most of your time?No.of respondents:4,399Type of destination for the coming trip48.6%38.4%13.0%A major tourist destinationwith well-known attractionsA destination which is lesspopular among touristsA remote or off-the-beaten-pa

36、th destination 51,4%Top 5 marketsfavouring tourism hotspotsItalyItaly59%59%UKUK56%56%SwitzerlandSwitzerland48%48%Top 5 markets favouring lesser-known or remote locationsPoland Poland 64%64%Austria Austria 57%57%Netherlands Netherlands 56%56%FranceFrance48%48%Belgium Belgium 48%48%Germany Germany 54%

37、54%Spain Spain 53%53%Q1.Which European countries have you visited in the past three years(2022-2023-24)?Q11.To which country(ies)do you plan to travel next?NOTE:The sample includes respondents with past experience or future intentions to visit the destinations.It excludes domestic travellers.Total N

38、o.of cases:7,428 17%15%15%14%12%11%10%10%10%8%70%73%69%74%77%73%73%72%70%70%13%12%16%12%11%16%17%18%20%22%SpainFranceAustriaBelgiumGermanyItalyUKGreecePortugalCroatiaRepeat visitorsVisited in the past but not nowNew visitorsCroatia,Portugal,and Greece draw new travellers,while Spain,France,Croatia,P

39、ortugal,and Greece draw new travellers,while Spain,France,and Austria maintain interest among the repeat visitorsand Austria maintain interest among the repeat visitorsPast and future visitors per destination-Top 10 most popular destinations68%of Europeans plan leisure 68%of Europeans plan leisure t

40、rips trips in the next in the next 6 months,while 6 months,while onlyonly 8%8%will travel for business will travel for business 67.6%69.1%73.8%70.2%68.1%13.7%14.6%11.9%13.6%15.1%8.7%7.8%6.0%8.4%7.6%9.6%7.8%8.1%7.3%8.6%May 23surveySept 23surveyApril 24surveyMay 24surveySept 24surveyOtherFor an event(

41、sports,festival,etc.)For businessTo visit friends/relativesFor leisureTop 3 markets to take a leisure tripItalyItaly79%79%UKUK78%78%FranceFrance77%77%Q8.For what reason are you most likely to travel within Europe next?No.of respondents:4,399Results for business trip per country are indicative due to

42、 small sample bases*Statistically significant difference vs a year ago(September2023)Top 3 markets to take a business tripSwitzerlandSwitzerland13%13%BelgiumBelgium12%12%AustriaAustria10%10%5%*Purpose of travel4%*As autumn arrives,As autumn arrives,c cultureulture&heritage&heritage and city break tr

43、ips take the leadand city break trips take the leadEuropeans desire to enjoy nature,gastronomy and culture remains stable compared to September 2023Q16.What type of leisure trip within Europe are you most likely to undertake next?Q5.Which of the following travel experiences will you look for during

44、your next trip to Europe?No.of respondents:4,39916.6%15.3%14.7%14.6%13.5%7.9%4.8%3.6%3.0%2.7%2.6%Enjoy natural landscapesGastronomic experiencesDive into local cultureSightseeingLearn about history andcultureActive experiencesSPA&WellnessAcquire new skillsPartake in a live music eventAttend a sports

45、 eventA spiritual experiencePreferred travel experiences in the next 6 monthsPreferred type of leisure trip in the next six monthsPopular types of trips and experiencesPopular types of trips and experiencesCulture&HeritageCity BreakSun&BeachNature&OutdoorsAGE GROUPS MOST INTERESTED IN THIS TYPE OF T

46、RIPMOST COMMON LENGTH OF STAY&BUDGETTOP EXPERIENCESTO TRY TOP DESTINATIONS23%5522%25-34&35-4430%5522%35-4431%5522%35-4427%5520%25-3451%4-6 nights50%4-6 nights35%7-9 nights40%4-6 nights34%500-1000 26%500-1000 28%500-1000 28%500-1000 18%Sightseeing 16%Gastronomic experiences16%Enjoy natural landscapes

47、16%Dive into local culture18%Enjoy natural landscapes16%Gastronomic experiences14%Dive into local culture14%Sightseeing25%Enjoy natural landscapes15%Gastronomic experiences13%Dive into local culture12%Learn about history 21%Learn about history 18%Sightseeing17%Dive into local culture15%Gastronomic e

48、xperiences20%up to 3 nights33%up to 3 nights34%4-6 nights25%7-9 nights20%1001-1500 22%up to 500 24%1001-1500 20%1001-1500 Analysis of preferred types of leisure trip by age,length of stay,budget,types of experiences and preferred destinationsNo.of respondents:4,39911%France 8%Italy 8%Germany5%Spain1

49、5%Spain9%Greece6%Italy6%Trkiye6%Austria5%France5%Germany5%Croatia8%France7%Italy6%Spain5%UKAustrians travel plansAustrians travel plansTravel horizon:October 2024-March 2025*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)63%60%1

50、4%18%23%22%Sept 23Sept 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGH

51、BOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET26%34%31%9%Up to 3 4-6 7-12More than1216%27%17%24%15%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSTOP EUROPEAN DESTINATIONS*PLAN TO VISITHAVE VISITED BEFOREGermany 8%4%Italy 7%4%Croatia 5%4%Greece 5%4%France 4%3%21%25%30

52、%24%3%*34%October-November 2426%December 24-January 2521%February-March 2516%City Break16%Wellness&Relaxation15%Nature&OutdoorsNumber of nightsTotal budget per person 29%28%14%With familyWith partnerSolo*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of r

53、espondents per country)4%*3%3%3%3%*5%*3%*31%22%25%13%*Statistically significant difference vs a year ago(September 2023)6%6%6%3%9%3%*5%5%4%Belgians travel plansBelgians travel plansTravel horizon:October 2024-March 2025*Based on total sample,without reference to domestic tripsNo.of respondents:500(t

54、otal sample of respondents per country)65%68%13%11%21%21%Sept 23Sept 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING C

55、OUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET20%34%34%13%Up to 3 4-6 7-12More than1213%21%16%28%22%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSTOP EUROPEAN DESTINATIONS*PLAN TO VISITHAVE VISITED BEFOREFrance 12%6%Italy

56、 7%4%Germany 5%4%Spain 5%4%Netherlands 5%3%22%25%31%22%32%October-November 2427%December 24-January 2519%February-March 2518%Nature&Outdoors13%Culture&Heritage13%Sun&BeachNumber of nightsTotal budget per person 32%28%12%With partnerWith familySolo*Based on total sample,without reference to domestic

57、tripsNo.of respondents:500(total sample of respondents per country)3%*28%29%20%14%6%3%*Statistically significant difference vs a year ago(September 2023)4%6%3%3%3%*5%5%*4%*3%3%5%Britons travel plansBritons travel plansTravel horizon:October 2024-March 2025*Based on total sample,without reference to

58、domestic tripsNo.of respondents:500(total sample of respondents per country)73%84%12%9%15%7%Sept 23Sept 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TR

59、AVEL PERIODSWHERE TO?WITHIN MY COUNTRYOUTSIDE EUROPEANOTHER EUROPEAN COUNTRYINTENDED LENGTH OF STAY AND BUDGET23%35%36%7%Up to 3 4-6 7-12More than1216%31%23%23%7%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSPLAN TO VISITHAVE VISITED BEFORESpain 14%14%France 9%9%Italy 8

60、%7%Greece 7%7%Germany 6%4%30%16%35%19%5%*41%October-November 2427%December 24-January 2526%February-March 2531%City Break24%Sun&Beach9%Culture&HeritageNumber of nightsTotal budget per person 40%33%12%With partnerWith familySolo*Based on total sample,without reference to domestic tripsNo.of responden

61、ts:750(total sample of respondents per country)10%*8%4%*9%9%*62%23%11%3%*Statistically significant difference vs a year ago(September 2023)4%7%5%7%*TOP EUROPEAN DESTINATIONS*Dutch travel plansDutch travel plansTravel horizon:October 2024-March 2025*Based on total sample,without reference to domestic

62、 tripsNo.of respondents:500(total sample of respondents per country)62%65%15%12%23%22%Sept 23Sept 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL P

63、ERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET17%32%39%12%Up to 3 4-6 7-12More than1214%29%20%23%14%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSPLAN TO VISITHAVE VISITED BEFORESpain 7%3%Germ

64、any 7%6%Belgium 6%6%Austria 6%4%UK 6%2%27%21%28%24%9%*33%October-November 2424%December 24-January 2523%February-March 2519%Sun&Beach17%City Break16%Nature&OutdoorsNumber of nightsTotal budget per person 30%28%15%With partnerWith familySolo*Based on total sample,without reference to domestic tripsNo

65、.of respondents:500(total sample of respondents per country)3%*3%7%3%5%*20%37%19%13%*Statistically significant difference vs a year ago(September 2023)8%4%5%3%TOP EUROPEAN DESTINATIONS*French travel plansFrench travel plansTravel horizon:October 2024-March 2025*Based on total sample,without referenc

66、e to domestic tripsNo.of respondents:500(total sample of respondents per country)63%78%12%9%25%13%Sept 23Sept 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPU

67、LAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET12%44%36%7%Up to 3 4-6 7-12More than1212%23%21%31%13%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSPLAN TO VISITHAVE VISITED BEFOREIta

68、ly 8%7%Spain 7%8%Croatia 7%5%Greece 5%4%UK 5%4%19%17%40%24%26%October-November 2432%December 24-January 2525%February-March 2524%Culture&Heritage18%Nature&Outdoors14%Sun&BeachNumber of nightsTotal budget per person 35%34%10%With partnerWith familySolo5%*Based on total sample,without reference to dom

69、estic tripsNo.of respondents:750(total sample of respondents per country)39%19%29%11%4%*Statistically significant difference vs a year ago(September 2023)8%6%15%*3%12%5%*8%5%8%*8%4%10%4%4%*6%*4%TOP EUROPEAN DESTINATIONS*Germans travel plansGermans travel plansTravel horizon:October 2024-March 2025*B

70、ased on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)62%79%13%8%24%13%Sept 23Sept 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but tr

71、ip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET17%38%38%7%Up to 3 4-6 7-12More than1214%24%20%31%11%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRI

72、PSPLAN TO VISITHAVE VISITED BEFOREAustria 10%8%Spain 7%5%Italy 6%6%Trkiye 5%4%France 5%7%30%28%34%8%47%October-November 2433%December 24-January 2517%February-March 2520%Sun&Beach14%Nature&Outdoors13%Wellness&RelaxationNumber of nightsTotal budget per person 38%35%10%With partnerWith familySolo8%*Ba

73、sed on total sample,without reference to domestic tripsNo.of respondents:750(total sample of respondents per country)11%13%*5%35%28%25%12%3%11%*Statistically significant difference vs a year ago(September 2023)7%6%6%5%3%16%*5%8%*4%9%4%*8%6%7%6%*4%*TOP EUROPEAN DESTINATIONS*Italians travel plansItali

74、ans travel plansTravel horizon:October 2024-March 2025*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)75%77%12%10%13%13%Sept 23Sept 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedTrip partia

75、lly bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET25%51%22%2%Up to 3 4-6 7-12More than1218%33%20%21%9%500501-1.0001.001-

76、1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSPLAN TO VISITHAVE VISITED BEFOREFrance 12%10%Spain 9%8%UK 6%5%Germany 6%6%Austria 5%4%14%13%47%26%27%October-November 2435%December 24-January 2521%February-March 2541%Culture&Heritage10%Nature&Outdoors8%Sun&BeachNumber of nightsTotal budget

77、per person 41%34%7%With partnerWith familySolo4%*Based on total sample,without reference to domestic tripsNo.of respondents:750(total sample of respondents per country)28%27%32%7%3%*Statistically significant difference vs a year ago(September 2023)5%4%10%*4%4%3%*3%TOP EUROPEAN DESTINATIONS*Poles tra

78、vel plansPoles travel plansTravel horizon:October 2024-March 2025*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)73%70%8%10%19%20%Sept 23Sept 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTrip fully bookedT

79、rip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET15%39%37%9%Up to 3 4-6 7-12More than1216%23%20%29%12%500501-

80、1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSPLAN TO VISITHAVE VISITED BEFOREItaly 7%5%Germany 6%5%Spain 6%3%Czech Republic 5%5%Croatia 5%5%15%20%41%24%29%October-November 2424%December 24-January 2523%February-March 2519%City Break16%Culture&Heritage11%Coast&SeaNumber of nig

81、htsTotal budget per person 37%28%11%With familyWith partnerSolo*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)3%3%*24%27%30%12%*Statistically significant difference vs a year ago(September 2023)4%4%6%TOP EUROPEAN DESTINATIONS*S

82、paniards travel plansSpaniards travel plansTravel horizon:October 2024-March 2025*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)75%76%14%11%11%13%Sept 23Sept 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELT

83、rip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET23%49%24%4%Up to 3 4-6 7-12More than1218%30

84、%21%21%10%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSPLAN TO VISITHAVE VISITED BEFOREFrance 13%15%Italy 12%12%Portugal 9%10%UK7%4%Germany 5%6%14%13%53%20%4%*28%October-November 2433%December 24-January 2520%February-March 2533%City Break25%Culture&Heritage10%Nature&O

85、utdoorsNumber of nightsTotal budget per person 44%33%7%With partnerWith familySolo5%*Based on total sample,without reference to domestic trips6%No.of respondents:500(total sample of respondents per country)5%*5%34%19%36%6%*Statistically significant difference vs a year ago(September 2023)4%5%6%3%*4%

86、TOP EUROPEAN DESTINATIONS*Swiss travel plansSwiss travel plansTravel horizon:October 2024-March 2025*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)64%63%15%12%22%25%Sept 23Sept 24Likely/Very LikelyNeutralUnlikely/Very UnlikelyI

87、NTENTION TO TRAVELTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yetTRAVEL READINESSPOPULAR TRAVEL PERIODSWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET17%39%32%12%Up to 3 4-6

88、7-12More than1214%19%17%24%26%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP 3 TYPES OF TRIPSPLAN TO VISITHAVE VISITED BEFOREBelgium 6%4%France 6%4%Austria 5%4%Germany 5%4%Italy 5%3%24%33%28%15%39%October-November 2430%December 24-January 2518%February-March 2513%City Break12%Sun&Beach1

89、1%Wellness&RelaxationNumber of nightsTotal budget per person 30%26%16%With familyWith partnerSolo*Based on total sample,without reference to domestic tripsNo.of respondents:501(total sample of respondents per country)3%*29%27%22%14%4%6%*Statistically significant difference vs a year ago(September 20

90、23)8%3%4%8%5%*8%3%4%*6%3%*TOP EUROPEAN DESTINATIONS*Planning the details0238%36%41%33%33%36%23%21%16%5%10%7%2024202320221 trip2 trips3+tripsOther56%of Europeans plan to take56%of Europeans plan to takemultiple trips in the coming 6 monthsmultiple trips in the coming 6 monthsNumber of intended trips

91、within Europe in the next six months*Statistically significant difference vs a year ago(September 2023)No.of respondents:4,399Q7.How many trips do you plan to take in the next 6 months,within Europe?The younger generation plans to take trips more often than older travellers:60%of travellers aged 18-

92、24 plan to take multiple trips.This drops to 42%among Europeans over 55.56%Number of intended trips within Europe by preferred travel companion*Statistically significant difference vs a year ago(September 2023)No.of respondents:4,39942.2%41.0%30.8%33.6%35.9%33.9%33.1%29.5%18.0%20.9%30.1%30.3%3.2%3.0

93、%3.7%4.1%With my partnerWith my familyWith friendsBy myselfDo not know yet3+trips2 trips1 trip34%of travellers37%of travellers13%of travellers11%of travellersQ7.How many trips do you plan to take in the next 6 months,within Europe?3%*4%*4%*3%4%*4%*More Europeans plan to travel with familyMore Europe

94、ans plan to travel with family,and,and 55%of families are planning to take multiple trips55%of families are planning to take multiple trips55%44%of Europeans have fully/partially booked their trip 44%of Europeans have fully/partially booked their trip 12%below this years pre12%below this years pre-s

95、ummer booking rushsummer booking rushQ19.Please select a response which best describes the planning for your next tripNo.of respondents:4,399Planning status for the next trip29.7%21.9%30.1%33.0%24.4%13.1%10.8%9.9%9.7%9.5%13.5%12.5%12.4%13.4%10.4%28.9%37.1%34.5%30.7%40.1%14.7%17.7%13.0%13.2%15.6%May

96、23surveySept 23surveyApril 24surveyMay 24surveySept 24surveyI have not yet chosen where I will travel next I have chosen where I want to go but not yet booked/arranged my tripI have booked/arranged the accommodation for my next tripI have booked/arranged the transportation for my next tripI have boo

97、ked/arranged all travel and accommodation components for my next trip52%56%Advanced booking is often linked to longer trips:38%of travellers planning a trip of up to 6 nights have fully/partially booked their trip,compared to 56%among those planning a trip of over 12 nights45%56%*Statistically signi

98、ficant difference vs a year ago(September 2023)3%*44%A growing number of Europeans are planning trips of 4A growing number of Europeans are planning trips of 4-6 nights(+3%)6 nights(+3%)and the share of travellers planning to spend over 1,500 euros rises by 5%and the share of travellers planning to

99、spend over 1,500 euros rises by 5%Intended length of stayTotal planned budget per person21%39%32%8%17%27%21%23%11%20%43%32%6%14%27%20%26%13%Up to 3 nights4-6 nights7-12 nightsOver 12 nightsUp to 500 501-1,000 1,001-1,500 1,501-2,500 Over 2,500 September 23 surveySeptember 24 surveyQ17.What would be

100、the length of your next overnight trip?Q18.How much do you intend to spend on your next overnight trip(per person,including accommodation,transportation and travel activities)?No.of respondents:4,3993%*3%*3%*Statistically significant difference vs a year ago(September 2023)Budget allocation by lengt

101、h of trip Budget allocation by length of trip The budget is per person,per trip,including accommodation,transportation and travel activitiesNo.of respondents:4,399Q17.What would be the length of your next overnight trip?Q18.How much do you intend to spend on your next overnight trip(per person,inclu

102、ding accommodation,transportation and travel activities)?3 nights4-6 nights7-12 nights 54Over 12 nights7-12 nights4-6 nightsUp to 3 nights16.4%15.2%12.5%14.9%12.7%28.9%22.2%26.5%28.8%28.4%17.8%18.9%19.0%19.5%23.8%23.2%29.8%25.8%25.9%26.0%13.7%14.0%16.2%10.9%9.1%18-2425-3435-4445-54 54Over 2,500 euro

103、s1,501-2,500 euros1,001-1,500 euros501-1,000 eurosUp to 500 eurosNo.of respondents:4,39945%35%37%42%44%37%Q17.What would be the length of your next overnight trip?Q18.How much do you intend to spend on your next overnight trip(per person,including accommodation,transportation and travel activities)?

104、photoAir travel remains in high demand,Air travel remains in high demand,while car twhile car travel drops to its lowestravel drops to its lowest-recorded level(26%)recorded level(26%)Preferred modes of transport for intra-European travel50.3%55.1%53.5%53.0%28.6%28.2%27.9%25.8%12.1%9.6%10.6%13.0%4.4

105、%3.4%3.8%3.9%3.9%3.2%3.6%4.0%Sept 23surveyApril 24surveyMay 24surveySept 24surveyBy ship or ferryBy busBy trainBy carBy airQ13.Which of the following modes of transport would you most consider using during your next trip within Europe?Statistically significant difference vs a year ago(September 2023

106、)No.of respondents:4,399Austria Austria 42%42%GermanyGermany38%38%NetherlandsNetherlands35%35%UKUK74%74%SpainSpain71%71%ItalyItaly65%65%Top driving marketsTop marketsto take a plane54%of Europeans prefer hotels,while short54%of Europeans prefer hotels,while short-term rentals maintain steady demand

107、at 17%term rentals maintain steady demand at 17%30.0%28.4%30.0%27.9%26.2%24.4%24.1%25.5%25.0%23.3%16.7%17.2%17.0%15.4%17.2%10.3%9.9%8.9%11.1%10.3%8.4%8.6%7.7%8.6%9.4%5.9%4.7%4.2%6.1%5.9%3.5%5.5%5.1%4.6%6.4%0.8%1.5%1.6%1.3%1.3%Hotel chain or resortIndependent hotel/resortShort-term rental via online

108、platformFriends and/or familyOther paid serviced accommodationHostel/motelCamping/caravanOther54%May 23 surveySept23 surveyApril 24 surveyMay 24 surveyPreferred type of accommodationQ14.Which of the following types of accommodation would you most consider staying at during your next trip within Euro

109、pe?No.of respondents:4,508Of those travelling to visit friends and relatives,55%will choose paid accommodation and 39%will stay with friends/family.*Statistically significant difference vs a year ago(September 2023)Sept24 surveyTravel websites and search engines are top digital tools Travel websites

110、 and search engines are top digital tools for Europeans planning tripsfor Europeans planning tripsQ20.Which digital tools have you used(or will use)to plan your trip within Europe in the next 6 months?No.of respondents:4,399Online search enginesOnlinemapsTravelwebsites12%10%21%15%21%SocialMediaDesti

111、nation/Service website7%5%4%VideosInfluencers/blogsGenerative AI platformsAI for itinerary planningPreferred digital tools for planning the next trip3%AI for trip planning appeals more to Millennials:53%of travellers using AI tools for trip planning are aged 25-44.Travel considerations 03Destination

112、 safety is crucial for 18%of Europeans,Destination safety is crucial for 18%of Europeans,while 21%prioritise bargains and costs at destinationswhile 21%prioritise bargains and costs at destinationsEuropeans top criteria in choosing a travel destinationQ4 What criteria will play the most important ro

113、le in choosing your next holiday destination?*This question was changed from W18 onwardsNo.of respondents:6,00117.5%12.3%12.3%9.9%8.9%8.6%8.2%7.8%7.2%3.8%2.6%The destination issafe to visitPleasant andstable weatherBargains andattractive dealsFriendly andwelcoming localsThe destination isnot crowded

114、Destinations withlower cost of livingInfrastructure fortravellers withdiverse needs anddisabilitiesPreserved naturaland culturalheritageDirect transportroutesPossibility toaccess by trainThe destinationpromotes equalrights for LGBTQ+Low travel costs:21%14.8%14.8%Economic situation and personal finan

115、ces13.2%13.2%The ongoing conflict between Russia and Ukraine9.8%9.8%Extreme weather events9.2%9.2%Too many visitors at the destinations I want to visit8.8%8.8%Disruptions in transport options due to strikes or under-staffingWhat do European travellers worry about?What do European travellers worry ab

116、out?Concerns about travel price inflation decreased(-3%)for the third straight wave18.8%18.8%Rise in the overall cost of my trip due to inflation8.68.6%Potential impacts on travel safety due to tensions in the Middle East6 6.4%.4%Booking and cancellation policies(refunds,etc.)5.2%5.2%The environment

117、al footprint of my travelNo.of respondents:6,001Q3.What currently concerns you the most about travelling within Europe?3%5.05.0%Demonstrations and protests against tourism*Statistically significant difference vs a year ago(September 2023)4%Europeans are adjusting their travel habits Europeans are ad

118、justing their travel habits according to climate changeaccording to climate change18.0%14.4%14.2%11.7%9.6%8.4%21%79%Have not changed anyhabitsHave adopted at leastone changeEuropeans who changed their behaviours due to climate changeMost popular changes of habits due to climate changeQ21.How has the

119、 changing climate(heavy rains,heatwaves,wildfires,lack of snow,etc.)have been influencing your travel habits?No.of respondents:6,001Travel habits of older Europeans tend to be less affected by the climate:36%of Europeans aged over 55 have not changed their habits due to climate change,vs.12%among tr

120、avellers aged 18-24As autumn arrives,concerns about extreme temperatures cool down,and travellers focus more on checking weather forecasts.27%Monitor weather forecasts before finalising plans Avoid destinations with extreme temperaturesChoose destinations with milder temperaturesOpt for activities n

121、ot reliant on weatherChange in holiday monthsLook for activities with weather guaranteeProjected travel behaviours of Projected travel behaviours of EuropeansEuropeans for their next holiday for their next holiday Q22.Which of the following actions are you most likely to take during your next trip i

122、n Europe?No.of respondents:6,00119.6%15.6%14.6%9.3%8.2%8.0%6.1%4.7%4.6%3.9%3.5%Try locally sourcedfood and cuisineShop from smalllocal storesEnjoy populartourist attractionsand entertainmentLive like a local,interact with localsParticipate in localevents andfestivalsIndulge ininternationalcuisine fr

123、om well-known restaurantchainsUse tourist servicesand avoid localinteractionsTake reusablepackagingActively minimizethe environmentalimpact of the tripTake single-usepackagingShop forinternationallyrenowned brandsBehaviours that can be considered responsibleBehaviours without a sustainable character

124、MethodologyMethodologyMethodology The report is the result of online market research of Europeans who took at least two overnight trips during the last three years(2021-2023/24)Distribution/data collection period:Wave 16:8 May-4 June 2023;sample=6,002/Wave 17:11-26 September 2023;sample=5,993/Wave 1

125、8:2-17 April 2024;sample=5,859/Wave 19:25 May-7 June 2024;sample=5,955/Wave 20:07-23 September 2024,sample=6,001 Countries:Germany,United Kingdom,France,Netherlands,Italy,Belgium,Switzerland,Spain,Poland and Austria Languages:English,French,German,Italian,Spanish,Polish and Dutch Research themes exa

126、mined:travel personas(one question),travel concerns and impact of external shocks on travel(eight questions),and travel intentions,preferences and trip planning(fourteen questions)48%of the Wave 20survey respondents are male,and 52%are female.Sample size and age groups are listed below:AgeCountryTot

127、alUKITESATFRDEPLBECHNL18-248870441049692568512512988925-34136112731141281521061251121801,23835-44126134103109140150120103109861,18045-5413816810572146168927582661,1125526226617510124018812611273391,582Total7507505005007507505005005015006,001 European regions:Southern/Mediterranean Europe:France,Croa

128、tia,Cyprus,Greece,Italy,Malta,Monaco,Montenegro,Portugal,San-Marino,Slovenia,Spain,Trkiye.Western Europe:Austria,Belgium,Germany,Luxembourg,Netherlands,Switzerland Northern Europe:Denmark,Finland,Iceland,Ireland,Norway,Sweden,the UK Central Europe:Czech Republic,Hungary,Poland,SlovakiaAlbania,Bosnia

129、-Herzegovina,North Macedonia,Belarus and Moldova are excluded from the regional analysis for comparability reasons since they were introduced in 2024Copyright 2024European Travel Commission(ETC)Study on Monitoring Sentiment for Intra-European TravelAll rights reserved.The contents of this report may

130、 bequoted,provided the source is given accurately andclearly.While we encourage distribution via publicly accessiblewebsites,this should be done via a link to ETCscorporate website,www.etc-corporate.orgData sources:This report is based on research conductedby MINDHAUS(www.mindhaus.gr)and should be i

131、nterpreted by users according to their needs.Please note that while every possible effort has been made to ensure the data in this report is accurate,it is not possible to eliminate every margin of error.Published by the European Travel CommissionRue du March aux Herbes,61,1000 Brussels,BelgiumWebsi

132、te:www.etc-corporate.orgEmail:ISBN No:978-92-95107-75-5Cover photo:bbernard on Shutterstock Photo ID:2167789421This project is co-funded by the European Union.Views and opinions expressed are,however,those of the author(s)only and do not necessarily reflect those of the European Union or European Commission.Neither the European Union nor the European Commission can be held responsible for them.