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1、3D product visualization:Use cases for furniture manufacturersFrom brand unification and assets for the retail network to improving processes and DTC channel support.The furniture industry is on the cusp of major change.Todays business buyers look for the same digital experiences and features they e

2、ncounter as consumers.Therefore,furniture manufacturers have to be aware that their website is a destination for business buyers as well as end customers,which means they should create a pleasant digital experience for a dual audience.In an environment where habits and practices have changed so quic

3、kly and will likely continue to do so,furniture manufacturers need a clear view of what their business buyers and end customers want and what steps they should take to address their needs.Traditional face-to-face interactions have given way to sales and customer service by digital means.To keep up w

4、ith the changes,furniture manufacturers need an engaging website experience supported by high-quality visualization and product details that simplify decision-making.On top of that,the need for fresh visual content for different channels and platforms has grown radically in recent years.This guide d

5、ives into the game-changing world of 3D product visualization,where your stunning designs can shine across every channel,from unifying your brands look and feel across various platforms to creating top-notch assets for your retail network.Plus,well explore how these visuals can streamline your proce

6、sses and fuel your direct-to-consumer(DTC)efforts.Running a successful furniture business requires understanding how to navigate the business climate effectively.Moving forward,3D product visualization will be the leading edge for furniture manufacturers.Introduction3D product visualization use case

7、s for furniture manufacturers.0204 Brand awareness05 Social media06 Paid advertising and media07 Email campaigns08 Retail network09 High-resolution images and promotional materials10 3D models11 Digital fabric swatches12 Catalogs13 Spec sheet download14 Trade shows Table of contents15 Direct-to-cons

8、umer(DTC)channel16 Filtering options17 Product listing page18 Product detail page19 360-degree views20 4K zoom21 Product customization 22 Lifestyle imagery23 Dimension shots 24 Product recommendations 25 Mobile optimization 26 Augmented reality 27 Checkout thumbnails28 Visuals for marketplaces29 Imp

9、roving processes30 Replacing traditional product photography31 Speeding up go-to-market strategy32 Unifying brand image across channels3D product visualization use cases for furniture manufacturers.033D product visualization is a powerful tool for boosting brand awareness in the furniture industry,a

10、nd its something you must prioritize in todays business world.From stunning social media visuals that make your furniture impossible to scroll past to compelling email marketing campaigns packed with high-quality product images that tell a story,3D product visualization allows potential buyers to en

11、vision your pieces in their own spaces.This isnt just about looking good;its about building a brand presence that sticks in peoples minds.If you want to stand out in a crowded market and leave a lasting impression,3D visualization is your ticket to the big leagues!Brand awarenessSocial mediaSocial m

12、edia platforms have evolved into search engines,making it easier for users to discover new brands and products.To cater to the new way of product discovery,furniture businesses must use social media to capture customers attention and inspire their next purchase.This raises the need for fresh content

13、,especially lifestyle imagery,which can be time-consuming and costly to create.Heres where 3D product visualization can help.Using 3D lifestyle imagery,you can easily ramp up your content production,getting fresh content for your social media channels in just a few clicks.Combine lifestyle imagery,d

14、etail shots,alternate angle images,silo shots,group shots,colorway shots,and concept product shots to show your products in different styles and settings.Brand awarenessAcacia Live Edge Table(120cm)Cleveland Leather Dining Chair3D product visualization use cases for furniture manufacturers.05Paid ad

15、vertising and mediaPaid advertising plays a pivotal role in the furniture buyers journey by increasing brand visibility.And this is true for both B2B buyers and end consumers.Through targeted campaigns on platforms like social media,search engines,and relevant websites,you can effectively reach your

16、 target audience with tailored messages and compelling visuals highlighting product features,promotions,and unique selling points.By strategically deploying paid advertising,you can drive traffic to your website,generating initial interest and engagement that initiates the buyers journey toward cons

17、ideration and eventual purchase.Use 3D product visuals for paid advertising to enhance engagement and provide realistic and customizable depictions to get B2B buyers and end customers interested in your product offering.NEWcollectionsee moreBrand awareness3D product visualization use cases for furni

18、ture manufacturers.06Email campaignsEmail marketing is still one of the most effective marketing tools.The tricky part is to stand out in a crowded inbox and capture customers attention the moment they open your email.Marketers are under constant pressure to create effective email campaigns that con

19、vert.The biggest hurdle?Finding the right visuals for each email campaign.With 3D product visualization,you can forget about these struggles.The ability to create lifestyle imagery at scale will allow you to get the visuals you need for your next product launch campaign,seasonal campaign,or personal

20、ized campaign.Enrich your email marketing campaigns with high-quality visuals,product recommendations,lifestyle imagery,and GIFs to urge readers to take the next step.Brand awareness3D product visualization use cases for furniture manufacturers.07If youre a furniture manufacturer,in many cases,the f

21、irst touchpoint customers will have with your brand will be through your retailer network.Thats why providing them with top-notch assets like 2D and 3D models,catalogs,and digital fabric swatches isnt just nice to have;its a must.Imagine trying to sell a stunning new sofa without high-quality imager

22、y or an easy way to showcase its fabric options tough,right?By equipping your retailers with all the tools they need,you empower them to present your products confidently,leading to better sales and happier customers.Plus,it keeps your brand top of mind and builds trust.In a world where first impres

23、sions count,dont leave your retailers hanging give them the resources they need to crush it.Retail networkHigh-resolution images and promotional materialsProviding high-quality images and promotional materials is a prerequisite for the success of your retail network and your success as well.By provi

24、ding high-resolution product photos in various settings to ready-to-use brochures,posters,and digital ads for online campaigns and in-store promotions,manufacturers can empower their retailers to sell more effectively,ultimately driving better sales and customer satisfaction.Use 3D product visualiza

25、tion to prepare complete packages with high-quality visuals,lifestyle imagery,and templates for seasonal promotions to empower your retailer network to sell more.Retail networkShare 3D product visualization use cases for furniture manufacturers.093D modelsFurniture manufacturers often offer the opti

26、on to download 3D models or product images.All this is made possible by having high-quality product visualization and building a future-proof asset library that you can use for different purposes.If you empower your network to sell more,you will sell more as well,strengthening relationships with you

27、r dealers and building a strong brand.These models help retailers showcase products in a way that flat images just cant match,making it easier for customers to visualize how the furniture fits into their own spaces.Plus,having these digital assets allows retailers to quickly adapt to different marke

28、ting channels,whether its an e-commerce site or a virtual reality showroom.Provide your retailer network with high-quality 3D models of your products for online listing and augmented reality(AR)experiences.Its all about making the selling process smoother and more engaging,ultimately driving those s

29、ales numbers up.Retail network3D product visualization use cases for furniture manufacturers.10Digital fabric swatchesSamples can be an effective way to drive interest and boost sales.Consumers are more likely to buy your product if they know what they are getting.There are so many different colors

30、and textures,which make every fabric unique.Offering impeccable 3D product visualization with HD zoom lets customers examine every detail,ultimately making an informed purchasing decision.Digital swatches give retailers the ability to showcase a full range of materials,making it easier for customers

31、 to envision their perfect setup.This interactive experience not only simplifies the decision-making process but also helps retailers present a more polished,professional image.When it comes to fabric swatches,the role of 3D product visualization is twofold.First,it can help you create high-quality

32、digital swatches that you can showcase on your website to help retailers understand the size of your portfolio.Second,you can distribute the digital fabric swatches to your retailer network to support their efforts and help them boost sales.Retail network3D product visualization use cases for furnit

33、ure manufacturers.11CatalogsEveryone in the furniture business knows how hard it is to create a product catalog.Adding new collections requires organizing photoshoots and getting the visuals to create the catalog in the first place.The most daunting part is that once you get your lifestyle shots,you

34、 cant make any additional changes.3D lifestyle imagery solves this problem,allowing furniture businesses to showcase their beautiful product portfolio with different colors and fabrics while saving time and money.You can easily create product catalogs for you and your retailer network without the li

35、mitations(and costs!)of traditional product photography.3D product visualization allows you to create lifestyle imagery at scale,which can completely revolutionize the process of creating catalogs.Use 3D product visualization to create lifestyle imagery in different configurations and settings for y

36、our product catalogs.This way,you can save costs but also significantly speed up the go-to-market strategy.Retail network3D product visualization use cases for furniture manufacturers.12Spec sheet downloadOne particular feature that furniture brands often have on their product pages is the ability t

37、o download PDF spec sheets.Knowing that furniture is an incredibly visual industry,product specifications need to go beyond the benefits and high-level descriptions and include top-notch visuals of the products.However,the whole process of creating specifications can be frustrating.Having to take ph

38、otos of all your product variations just to add them to the specifications is time-consuming and costly.This is where 3D product visualization comes in handy.Thanks to advanced technologies,3D visualization vendors offer a programmatic process of creating effective product spec sheets by incorporati

39、ng high-quality visuals.Create visually rich product spec sheets on autopilot.With 3D product visualization,you can embed high-quality visuals into the product spec sheet(PDF)programmatically,thus saving time and money.Retail network3D product visualization use cases for furniture manufacturers.13Tr

40、ade shows While trade shows are a driving force behind the success of furniture manufacturers,preparing for one can feel daunting.From logistics and booth design to product launches and promotional campaigns,the efforts that go into a well-organized trade show presence require months of planning and

41、 preparation.The good news is companies can use the power of 3D product visualization to speed up and enhance their trade show preparation.The ability to engage visitors,showcase products in high-quality resolution,and compensate for limited showroom space has put 3D product visualization at the for

42、efront of the new trade show experience.3D product visualization helps overcome space limitations and creates an endless aisle experience that visitors will enjoy.Use displays,kiosks,and tablets during a furniture market to allow visitors to browse products that are not in the showroom.You can displ

43、ay a full range of items that visitors can interact with via a product configurator to see different variations.If you want to go the extra mile,use AR to help trade show visitors bring products to life on the spot.Retail network3D product visualization use cases for furniture manufacturers.14The DT

44、C model is nothing new.Its been around for over a decade now.While there are significant advantages when selling through a retailer network,there are also some things that you have to compensate for.The brand is one of them.Even though youre not selling white-label products to your retailers,the fac

45、t that you dont have control over the communication with customers takes away a part of your brand image.DTC brands communicate directly with customers so they can tell their brand story exactly as they envision it.On top of that,they also get customer feedback in real time.Over the past few years,f

46、urniture manufacturers have increasingly embraced the direct-to-consumer business model alongside traditional retail.Thanks to technology,the rise of digital-native brands,and the shift in consumers expectations,today,were witnessing successful DTC furniture brands with remarkable online shopping ex

47、periences.Direct-to-consumer(DTC)channelFiltering optionsTPeople love having the power of choice,especially when shopping.However,having too many choices often leads to feeling overwhelmed and stuck otherwise known as choice paralysis.When done right,product filtering helps visitors narrow down a se

48、lection and find products they might be interested in based on specific features(e.g.,size,color,category).Unlike brick and mortar,where customers can ask for a“large right bumper sectional in mauve velvet,”when it comes to online furniture shopping,you have to create an experience that will lead th

49、em to the product theyve imagined.Add advanced filtering options,such as types,styles,sizes,dimensions,and fabrics.3D product visualization allows you to create high-quality digital fabric swatches that can be used to enable customers to search for products with specific fabrics and colors.DTC chann

50、el3D product visualization use cases for furniture manufacturers.16Product listing pageProduct listing pages guide potential customers through their browsing and purchasing journey.These pages not only organize products effectively but also serve as landing points that need to be optimized for user

51、experience and search engine visibility.But what is the secret of captivating product listing pages?If you browse the product listing pages of some of the leading furniture businesses,youll notice they have one thing in common:stunning visuals.High-quality and consistent visuals on these pages enhan

52、ce the overall aesthetic appeal,build credibility,and ease decision-making.Product listing pages give your customers a peek into theproduct detail page.Besides the product name,price,and fabric options available,ensure your product listing pages have high-quality and consistent visuals.If you want t

53、o take your product listing pages to the next level,offer customers the ability to change the angle of the product visuals.For example,customers might want to see a preview of the back of an office chair before opening a product details page.DTC channel3D product visualization use cases for furnitur

54、e manufacturers.17Product detail pageProduct detail pages serve as the digital showroom for potential customers by providing a comprehensive view of the product and detailed information that aid customers in making informed purchasing decisions.This page not only showcases the aesthetic appeal of th

55、e furniture piece but also highlights its features,dimensions,materials used,and customization options available.Moreover,an effective product detail page can significantly improve search engine optimization(SEO)and attract organic traffic,ultimately boosting sales and overall business growth.Equip

56、your product detail pages with high-quality visuals,lifestyle imagery,360-degree views,4K zoom,dimension shots,alternate angle images,and detail shots to boost customers confidence.To take the experience to the next level,add augmented reality,allowing customers to bring products to life and see how

57、 they would look in a real-life setting.DTC channel3D product visualization use cases for furniture manufacturers.18360-degree viewsWhen it comes to the online furniture purchasing journey,an outstanding visual experience is the best way to compensate for the lack of tactile sense.Shoppers want a 36

58、0-degree view of anything theyre going to buy,and this is especially true for big-ticket items such as furniture.Using 360-degree visuals on your product pages can emulate the“touch-and-feel”experience of shopping in-store.Giving customers the ability to see the product from every angle pushes them

59、closer to the“add to cart”button or to a showroom visit.Add 360-degree views on your product detail pages to create an immersive experience that closely mimics the in-store shopping experience.Allow buyers to inspect the product from all angles to provide them with a more realistic sense of size,sha

60、pe,and design details.DTC channel Product detail page 3D product visualization use cases for furniture manufacturers.194K zoomOne crucial step in creating a pleasant product page experience is focusing on high-quality visuals and the zoom feature.When customers cant see or touch a product,the next b

61、est thing is being able to see visuals from different angles and inspect details with a zoom feature.You cant expect to increase your online sales if you dont show your products in as much detail as possible.The zoom feature mimics the way consumers would look at a product in a brick-and-mortar stor

62、e and allows customers to scrutinize product details.When implementing 4K zoom on your product detail pages,ensure the quality of the images is high resolution,the zoom functionality is intuitive and responsive across different devices,and the zoom level is balanced to provide enough detail without

63、compromising load times or overwhelming the user interface.DTC channel Product detail page 3D product visualization use cases for furniture manufacturers.20Product customization The strong desire for individuality among people has made customization a priority,especially for furniture businesses.The

64、 home is a focal point in our lives.As a result,people want to express their personalities through the items they choose for their living spaces.However,without the right tools,the process of finding the perfect piece of furniture can be daunting.The good news is that today,technology makes it easie

65、r to enable product customization and offer a personalized customer experience straight from the product pages.Ensure the customization options are clearly presented and easy to navigate so customers can effortlessly choose variations such as fabric colors,wood finishes,or size adjustments.Its cruci

66、al to provide accurate visual representations of each customization choice through high-quality images or digital renderings,allowing customers to preview how their selections will appear in real life.DTC channel Product detail page 3D product visualization use cases for furniture manufacturers.21Li

67、festyle imagery Creating lifestyle imagery at scale is a major drawback of traditional photography.But while in the past,businesses had to compromise between the quality of lifestyle imagery and the cost of it,today,the advancement of 3D product visualization has simplified the process,enabling furn

68、iture businesses to create photorealistic lifestyle imagery without going through the daunting process of organizing a photoshoot.Cost efficiency,flexibility,environmental control,and turnaround time are just some of the advantages of 3D lifestyle imagery over traditional photography.The best part i

69、s you can create lifestyle imagery at scale,which is almost a prerequisite in todays visual world.Use the advantages of 3D product visualization to equip your product detail pages with different types of lifestyle imagery,including wall product shots,hero shots,group shots,detail shots,scale shots,c

70、olorway shots,and concept product shots.DTC channel Product detail page 3D product visualization use cases for furniture manufacturers.22Dimension shots One of the biggest hurdles customers face when buying furniture is getting the size right.And that doesnt just mean making sure the sofa fits the l

71、iving room,but will it fit through the door or the elevator?Unlike in the past when creating dimension shots required spending extra time and resources on creating additional imagery,today,advanced product visualization platforms allow furniture businesses to insert lines,add dimensions,and export r

72、eady-made assets they can use anywhere.Customers generally prefer obtaining their information from visuals rather than specifications and long product descriptions.Combine dimension shots with a 360-degree view of the product,4K zoom,alternate images,detail shots,and customizable lifestyle imagery t

73、o take your product page to the next level by creating an engaging website experience that converts visitors into buyers.DTC channel Product detail page 3D product visualization use cases for furniture manufacturers.23Product recommendations Product recommendations allow customers to find relevant p

74、roducts quickly and easily by generating personalized offers based on their browsing and purchasing behavior.From recently viewed products and products from the same collection to products that go well together and recommendations based on buyers behavior,product recommendations allow you to persona

75、lize the online shopping experience.Today,thanks to advances in technology,we are witnessing the rise of personalized,predictive product recommendations powered by AI technology.Besides recommendations on product pages,add recommendations during the checkout process to make a cross-sell and increase

76、 the average order value(AOV)by proposing products compatible with the item that the consumer has added to their shopping cart.Use high-quality 3D product visuals to create a consistent look.DTC channel Product detail page 3D product visualization use cases for furniture manufacturers.24Mobile optim

77、ization During the research phase,furniture shoppers primarily browse on their mobile devices.Data from Dynamic Yield shows that 61%of consumers use mobile devices when searching for furniture.Simplify the navigation by implementing a user-friendly menu thats easy to navigate on smaller screens.Cons

78、ider using a hamburger menu to save space.Ensure that the search bar is prominent and easy to use,allowing users to find products quickly.To speed up the checkout process,minimize the number of fields in forms and use autofill where possible.Additional optimizations such as one-click payment options

79、 and guest checkout will help you reduce friction in the purchasing process.For product feed visuals that change on hover on the desktop version,consider adding carousel visuals that allow customers to swipe left and right.On the product details page,make sure to implement touch gestures for the pro

80、duct visuals pinch or double tap to zoom and slide to drag.DTC channel3D product visualization use cases for furniture manufacturers.25Augmented reality Augmented reality(AR)allows customers to visualize how different furniture pieces will look and fit in their living spaces.This interactive experie

81、nce helps buyers assess how well a piece complements their existing decor and space,making it easier to make informed decisions and reducing the uncertainty often associated with purchasing furniture.The rise of web-native AR has enabled seamless customer experience.Furniture buyers can access AR st

82、raight from their browser without the need to download an app just to visualize a piece of furniture.Always look for opportunities to maximize your technology investments.Solutions such as augmented reality have the power to transform the whole buyers journey and are not limited to the product detai

83、l page only.Use AR for email campaigns,retargeting campaigns,swatch boxes with QR codes,order confirmation emails,and other touchpoints in the buyers journey.DTC channel3D product visualization use cases for furniture manufacturers.26Checkout thumbnailsThe browsing experience often feels detached fr

84、om the checkout experience.Furniture brands include a lot of product visuals and convincing copy in the browsing experience,but they seem to forget the importance of the checkout process,burdening the page with form fields and instructions.This is where cart abandonment happens.One of the most commo

85、n mistakes is using the same thumbnail for all product variations,which might confuse the customer and even force them to leave your website.Using API,you can create a pleasant checkout experience by showing a thumbnail image of the product your visitor is buying with a checkout call to action.Displ

86、aying product thumbnails of the selected product in the mini cart and during the checkout process allows instant verification that the customer picked the right product,which boosts customer confidence and helps to wrap up the checkout process.DTC channel3D product visualization use cases for furnit

87、ure manufacturers.27Visuals for marketplacesTheres fierce competition brewing across online marketplaces.If you want to stand out,think of visuals as the flashy storefront that grabs shoppers attention from the get-go.High-quality visuals can turn a browsing session into a buying frenzy,helping you

88、showcase your products in all their glory.With the ability to present intricate details and realistic textures,3D visuals let potential buyers envision that sleek sofa in their living room before they even hit“add to cart.”Start investing in top-notch 3D rendering technology to elevate your product

89、images.This way,youll unify your brand identity across different touchpoints and stand out from the competition,which is the first step toward getting your products picked.DTC channel3D product visualization use cases for furniture manufacturers.28Investments in 3D product visualization are long ove

90、rdue for many manufacturers whove long had a mentality anchored in old-fashioned B2B sales without thinking about the importance of brand awareness and digital presence.Fortunately,those days are gone.Today,more and more furniture manufacturers are well aware of the importance of 3D product visualiz

91、ation for streamlining processes and improving efficiencies.From replacing traditional product photography and producing high-quality visuals at scale to speeding up go-to-market strategy and unifying brand image across channels,forward-thinking furniture manufacturers reap the benefits of investing

92、 in 3D product visualization.Improving processesReplacing traditional product photographyFor many years,traditional photography has been the favorite product visualization option for furniture companies.However,digital disruption has brought a more flexible and cost-effective alternative with better

93、 output quality.Today,a lot of companies have replaced traditional product photography with 3D visuals.The rise of 3D product visualization has pointed out the inefficiencies and weaknesses of traditional product photography.Thanks to advanced technology,computer-generated imagery(CGI)often shows co

94、lors more correctly than photography.The best part:the level of control and flexibility with 3D visualization is unmatched.High-quality 3D assets are the starting point for other 3D product visualization technologies such as augmented reality,virtual reality,and space planning.In a world where rich

95、content is the new imperative,being able to reuse content across platforms can be a game changer.Improving processes3D product visualization use cases for furniture manufacturers.30Speeding up go-to-market strategy3D product visualization can significantly speed up the go-to-market process for furni

96、ture manufacturers by streamlining marketing activities.Instead of waiting weeks or even months to produce physical samples before youre able to organize product photoshoots,you can create and modify realistic 3D models in a fraction of the time.This allows you to instantly repurpose 3D product visu

97、als for marketing materials,online listings,and social media eliminating the need for costly photoshoots.The result?A faster launch cycle that gets your furniture into customers homes while the competition is still scrambling to catch up.Rely on 3D product visualization to create visuals in differen

98、t configurations at scale and create lifestyle imagery to build up hype for your new product collections.Use 3D product visuals in your email marketing campaigns and across social media,and refresh your product catalogs in just a few clicks.Improving processesPublish 3D product visualization use cas

99、es for furniture manufacturers.31Unifying brand image across channelsFurniture manufacturers are juggling with so many different channels and platforms.They need to have a top-notch online presence,good visual representation across their retailer network,high-quality visuals for different marketplac

100、es,and the list goes on.Heres where 3D product visualization can help.3D product visualization can be the backbone for a cohesive brand experience across all touchpoints and channels for furniture manufacturers.By creating high-quality,consistent 3D models,brands ensure that every visual representat

101、ion whether on their own website,in retail showrooms,or across third-party marketplaces maintains the same look and feel.Use 3D visuals to present your products with the same level of detail and appeal,whether in an online ad or a physical display.This way,you can reinforce brand identity and instil

102、l trust in consumers,who can expect to see the same stunning furniture design no matter where they encounter it.Improving processes3D product visualization use cases for furniture manufacturers.32About Chaos CylindoA world leader in 3D visualization technology,Chaos is defining visualization by offe

103、ring accessible tools,simplifying and accelerating workflows,and empowering visual storytelling for artists,architects,designers,and other creative professionals.As a product of the Chaos portfolio,Cylindo is a 3D product visualization platform designed to support visual commerce.Hundreds of furnitu

104、re companies partner with Chaos Cylindo to get superior product visuals across the entire furniture buyer journey.The platform goes beyond high-quality product visualization and gives furniture businesses versatile assets they can leverage across multiple touchpoints.Cylindo is the catalyst that dri

105、ves delightful shopping experiences,helping retailers and brands show more and sell more.Using the Cylindo Platform,companies have increased conversion rates by over 36%and average order value by 88%while reducing visualization costs by 58%on average.For more information,visit and chaos-.Request a demoWant to be up-to-date on the latest news in the furniture industry?Sign up to our newsletterSign up 2024 Copyright Cylindo.No copyrighted materials may be reproduced and redistributed without prior consent from Cylindo.