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1、Mobile Publisher Trust Index(PTI)September 2024Publisher Trust Index|2024 PIXALATE,INC.|PIXALATE.COMAbout the PTI .3-5Apple App Store PTI highlights.6-10FAQs,Disclaimer.11-14TABLE OF CONTENTS2TABLE OF CONTENTSPixalates data science team analyzed 5.7B+global open programmatic impressions across 3.9M+

2、mobile apps from the Apple App Store as of September 2024.The Pixalate Publisher Trust Index is published monthly,highlighting the top apps based on Pixalates proprietary technology and methodology.The rankings can be segmented by app category,global regions(APAC,EMEA,LATAM,and North America),and at

3、 a country level.See more at SCOPE OF THIS REPORT3REPORT AUTHORSAmit ShettyVP ProductMelwin PoovakottuDirector Data SciencePublisher Trust Index|2024 PIXALATE,INC.|PIXALATE.COMThe monthly Pixalate Publisher Trust Index(PTI)report ranks Publishers by their estimated quality,for key CTV and Mobile pla

4、tforms.The estimate is based on Pixalates proprietary technology and methodology,applied to the billions of open programmatic impressions we see across our clients traffic.The PTI is available with detailed breakdowns across geographical regions,countries,categories and by device platforms(Mobile-Go

5、ogle Play&Apple iOS;CTV-Roku,Amazon Fire TV,Samsung and tvOS).In this report,we are going to focus on the main device platforms and geographical regions;the entire PTI is available on Pixalates website at https:/ more information about the methodology,please visit-https:/ Inventory Quality4ABOUT THE

6、 PUBLISHER TRUST INDEX(PTI)5About the Publisher Trust IndexThe PTI is a monthly report that provides a perspective of the quality of the apps that support programmatic advertising.The rankings are broken down into categories,including but not limited to,by region,country,app stores,and others.The as

7、sessment is based on various factors,such as:https:/ Score2.Popularity Score3.Ad Density Score4.Engagement ScoreProgrammatic Publishers Ranking on Apple App StoreSeptember 2024MobilePublisher Trust IndexPublisher Trust Index|2024 PIXALATE,INC.|PIXALATE.COM7 APACTop Mobile Apps for Programmatic Adver

8、tising on the Apple App Store,September 2024For a longer list,and to view app details,visit-https:/ Trust Index|2024 PIXALATE,INC.|PIXALATE.COM8EMEATop Mobile Apps for Programmatic Advertising on the Apple App Store,September 2024For a longer list,and to view app details,visit-https:/ Trust Index|20

9、24 PIXALATE,INC.|PIXALATE.COM9LATAMTop Mobile Apps for Programmatic Advertising on the Apple App Store,September 2024For a longer list,and to view app details,visit-https:/ Trust Index|2024 PIXALATE,INC.|PIXALATE.COM10North AmericaTop Mobile Apps for Programmatic Advertising on the Apple App Store,S

10、eptember 2024For a longer list,and to view app details,visit-https:/ Publisher Trust IndexPublisher Trust Index|2024 PIXALATE,INC.|PIXALATE.COMDEFINITIONSAs used herein,and per the MRC,“Invalid Traffic is defined generally as traffic that does not meet certain ad serving quality or completeness crit

11、eria,or otherwise does not represent legitimate ad traffic that should be included in measurement counts.Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic(spiders,bots,etc.),or activity designed to produce fraudulent traffic.”12FAQSHOW DOES A PUBLISHER GET

12、 RANKED?Pixalate analyzes data gathered from billions of programmatic advertising transactions.Publishers identified by this data are scored,and,if traffic exceeds predetermined thresholds,they are ranked against other publishers based on the number of impressions we process associated with those Pu

13、blishers.WHERE DOES PIXALATE SOURCE ITS DATA FROM?Pixalate analyzes advertising data from multiple sources across the entire advertising stack,across ad agencies and DSPs,to SSPs,exchanges,and publishers.Additionally,Pixalate also relies on other third parties for sourcing some relevant information

14、in order to augment its data set.ARE THE DATA SOURCES ALL YOUR CLIENTS?Many of our clients deploy our data analytics solution in order to gain valuable insights about the advertising opportunities and impressions trafficked by them or to them.Client-specific data is not exposed in these ratings,we o

15、nly use aggregated data sets to create our ratings.Publisher Trust Index|2024 PIXALATE,INC.|PIXALATE.COM13DISCLAIMERThe content of this report reflects Pixalates opinions with respect to the factors that Pixalate believes can be useful to the digital media industry.Any data shared is grounded in Pix

16、alates proprietary technology and analytics,which Pixalate is continuously evaluating and updating.Any references to outside sources should not be construed as endorsements.Pixalates opinions are just that,opinions,which means that they are neither facts nor guarantees.Pixalate is sharing this data

17、not to impugn the standing or reputation of any entity,person or app,but,instead,to report findings and trends pertaining to the time period studied.This reportincluding all content set forth hereinconstitutes Pixalate“Materials”under Pixalates Terms of Use,and is licensed subject toand conditioned

18、expressly uponcompliance with each of the applicable terms and conditions of such Pixalate Terms of Use.Pixalate is a global platform for privacy compliance,ad fraud prevention,and data intelligence in the digital ad supply chain.Founded in 2012,Pixalates platform is trusted by regulators,data researchers,advertisers,publishers,ad tech platforms,and financial analysts across the Connected TV(CTV),mobile app,and website ecosystems.Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic(SIVT)ABOUT PIXALATEStay CTLLFF