《data.ai：2024移動市場報告（英文版）（52頁）.pdf》由會員分享，可在線閱讀，更多相關《data.ai：2024移動市場報告（英文版）（52頁）.pdf（52頁珍藏版）》請在三個皮匠報告上搜索。

1、#LEVELUPSTATE OF MOBILEGAMING 2024Market milestones,emerging trends,and exclusive insights1/521 Mobile Gaming in 2023:A Mixed Landscape of Declines and Breakout SuccessesIn 2023,gaming consumer spend declined by 2%to$107.3 billion with downloads falling to 88 billion,despite the success of console-q

2、uality IP games like Monopoly GO and EA SPORTS FC,the continued success of Genshin Impact,and the emergence of surprise hits like Gacha Life 2 and Eggy Party.Learn More 2 Fewer New Titles,Established Games DominateThe mobile gaming market is seeing fewer new releases,with established games leading i

3、n revenue and enjoying longer life cycles,as evidenced by past releases surpassing new ones in download volume,although spending on new titles is picking up in key markets.Learn More 3 Gaming Preferences:Age and Gender Influence Genre ChoicesYounger gamers prefer creative sandbox,racing,and RPG genr

4、es,older demographics favor solitaire,match 3,and slots,with match 3 and word puzzles attracting a female audience,and sports and battle RPGs skewing male.Learn More 4 Evolving Genres Reshape Mobile Gaming LandscapeHypercasual games dominate downloads,evolving with deeper mechanics for engagement,wh

5、ile innovative genres like Avatar Life and Party Royale challenge traditional leaders;strategy and RPG excel in monetization,with cross-play and connectivity enhancing mobile gaming engagement.Learn More 5 Global Reach:Publishers Win Markets with Quality and LocalizationChina HQd publishers,holding

6、a third of global gaming revenue,are making strides in international markets like Japan,overcoming domestic challenges through localized content and quality,positioning China as a leading force in mobile gaming.Learn More?533 BillionMobile Economy in 2023Ads?362BillionApp Store?171Billiondata.ai|EXE

7、CUTIVE SUMMARY2/522023 Mobile Landscape at a Glancedata.ai|EXECUTIVE SUMMARYYoY GrowthTrillionTotal HoursSpent5.1Android phones+6%14 Billion hourscollectively per day in 2023YoY Growth?362Mobile Ad Spend+8%Larger than the total economies of countries including Colombia,Finland and New ZealandBillion

8、YoY Growth5Daily Time SpentPer UserAndroid Phones;Weighted Average Among Top 10 Mobile-First Markets+6%1/3 of daily waking hoursHoursYoY Growth?107.3Games App StoreSpend-2%iOS,Google Play,Third-Party Android in China?204,000 spent per minute in 2023BillionYoY GrowthNew GameDownloads-2%iOS,Google Pla

9、y,Third-Party Android in China167,400 apps downloaded per minute in 202388Billion3/52Macro Mobile TrendsGame Genre TrendsMobile Game Consumption TrendsTop App&Games of 2023Contents010302044/5280 out of the 100 top publishers trust data.ai insights to grow their businessdata.ai|Our CustomersNote:Top

10、publishers by app store revenue|Source:data.ai IntelligenceGamingTechnologyRetail&E-commerceGig EconomyQSRMedia&Entertainment5/52Claim your free trial with no commitment.See Your data.ai PoweredPotential First-Hand,For Free.Get the top mobile app performance data for over 1 million apps with data.ai

11、s 10 Day Free Trial.6/52This report is powered byApp IQ&Game IQ Taxonomy1.2 Million Apps Classified/321 Subgenres Totaldata.ai Intelligence7/52Top Performers by Mobile Performance ScoreMobile Performance Score is the industrys first mobile scoring system thats like a credit score,but for apps.Get an

12、 executive overview on desktop or on the Pulse iOS app.Powered by data.ais App IQ and Game IQ TaxonomySource:data.ai Intelligence|Note:Worldwide,Mobile Performance Score for week ending 23rd December 2023data.ai|STATE OF MOBILE GAMING 20241101 Okey Plus98+12Lotsa Slots98-3DominoDreams97+14Quick Hit

13、Slotsby Dragonplay97+15POP!Slots97+1RankApp NameOverall MPSWeeklyChangeTop Performer for Genre:Track Trending apps by their MPS within your genre:Games|CasinoAcquisition ScoreEngagement ScoreMonetization ScoreSentiment Score1008060101 Okey PlusLotsa SlotsDomino DreamsQuick Hit Slots by DragonplayPOP

14、!SlotsCompare apps to see each quadrants performance by hovering over them.Apps may have the same MPS score,but their quadrant score may be different:8/52Apps with 80+MPS Capture More than 90%of Consumer Spend,80%of InstallsSource:data.ai Intelligence|Note:Excludes apps without a calculated Mobile P

15、erformance Score.Apps Mobile Performance Score calculated as the average weekly score in 2023 at the country/genre level.Worldwide100%90%80%70%60%50%40%30%20%10%0%Spend90+80-9070-8060-7050-60Consumer Spend by MPS ScoreDownloads by MPS ScoreWorldwide100%90%80%70%60%50%40%30%20%10%0%Downloads90+80-907

16、0-8060-7050-60data.ai|STATE OF MOBILE GAMING 20249/52See How Top Breakout Apps in 2023 Improved Their ScoresSource:data.ai Intelligence|Note:Mobile Performance Score at the genre level.Global Mobile Performance Scores for Select AppsEA SPORTS MLB TAP BASEBALL 2350607080901001-Oct-202215-Oct-202229-O

17、ct-202212-Nov-202226-Nov-202210-Dec-202224-Dec-20227-Jan-202321-Jan-20234-Feb-202318-Feb-20234-Mar-202318-Mar-20231-Apr-202315-Apr-202329-Apr-202313-May-202327-May-202310-Jun-202324-Jun-20238-Jul-202322-Jul-20235-Aug-202319-Aug-20232-Sep-202316-Sep-202330-Sep-202314-Oct-202328-Oct-202311-Nov-202325-

18、Nov-20239-Dec-202323-Dec-2023Overall ScoreAcquisition ScoreEngagement ScoreMonetization ScoreSentiment ScoreScores the Week of December 23,202391May 2023:TikTok Shop Seller Center becameavailable in the United States,joining other marketsin Southeast Asia and the United KingdomAcquisition ScoreEngag

19、ement ScoreMonetization ScoreSentiment Score1008060data.ai|STATE OF MOBILE GAMING 202410/52Mike HoltgreweHead of Sales,AppsConsumers are increasingly spending more time in apps,creating new opportunities for brands to build direct relationships with customers.Marketers who invest in developing seaml

20、ess app experiences and advanced app solutions are meeting consumer expectations and driving ROI for their businesses.Macro Mobile TrendsA mobile-centric world:app usage at an all time high.While spend in games feels the squeeze from inflation,app services buck recessionary headwinds.data.ai|STATE O

21、F MOBILE GAMING 202411/52Type somethingConsumer Spend in Mobile Gaming Fell 2%in 2023 to?107.3 Billion Downloads Dipped to Around 88 BillionIn 2023,well known IP games such as Monopoly GO and EA SPORTS FC Mobile Soccer saw breakout success as mobile games are now capable of offering console-quality

22、graphics and gameplay experiences.Hit Open World RPG Genshin Impact continued to break new grounds,crossing$4 Billion in all-time consumer spend in Q1 2023.Puzzle and Hypercasual games like Block Blast Adventure Master and Attack Hole were key download drivers,but 2023 saw some surprise hits such as

23、 Avatar Life Simulation game Gacha Life 2,and Party Royale game Eggy Party,making major gains in downloads and usage.Source:data.ai Intelligence|Note:Downloads across iOS,Google Play and third-party Android in China combined;Time spent is Android phones only;Spend is gross inclusive of any percent t

24、aken by the app storesMonitor market movements day-by-day with a data.ai account to get the scoop on the latest shifts and emerging opportunities.MACRO MOBILE TRENDSMobile Game Consumer Spend GrowthWorldwide$120B$100B$80B$60B$40B$20B020202020-2021Growth2021-2022Growth2022-2023Growth2023$100.53B$15.2

25、9B-$6.32B-$2.19B$107.31BWorldwide80B60B40B20B020202020-2021Growth2021-2022Growth2022-2023Growth202379.68B3.39B6.65B-1.83B87.89BMobile Game Download Growthdata.ai|STATE OF MOBILE GAMING 202412/52WorldwideOver 1.1 B Downloads,?1.5B Spend Spent Per Week on Mobile Games Globally in 2023Source:data.ai In

26、telligence|Note:Downloads and consumer spend are across iOS and Google Play.iOS only for China.MACRO MOBILE TRENDS Average Weekly Downloads and Consumer Spend for Mobile Games Each Month2020-20230208M417M625M833M1,042M1,250M2020-Jan2020-Mar2020-May2020-Jul2020-Sep2020-Nov2021-Jan2021-Mar2021-May2021

27、-Jul2021-Sep2021-Nov2022-Jan2022-Mar2022-May2022-Jul2022-Sep2022-Nov2023-Jan2023-Mar2023-May2023-Jul2023-Sep2023-NovMonthDownloadsConsumer Spend0$200M$400M$600M$800M$1,000M$1,200M$1,400M$1,600M$1,800M2020-Jan2020-Mar2020-May2020-Jul2020-Sep2020-Nov2021-Jan2021-Mar2021-May2021-Jul2021-Sep2021-Nov2022

28、-Jan2022-Mar2022-May2022-Jul2022-Sep2022-Nov2023-Jan2023-Mar2023-May2023-Jul2023-Sep2023-NovMonthdata.ai|STATE OF MOBILE GAMING 202413/52Top Markets by Mobile Game Downloads per StoreGoogle PlayiOS App StoreIndiaBrazilIndonesiaRussiaUnited StatesMexicoTurkeyPhilippinesVietnamIraqPakistanEgyptBanglad

29、eshArgentinaThailandColombiaGermanyAlgeriaFranceMalaysia05,000M10,000M9,392M4,294M3,282M2,433M2,352M2,279M1,828M1,605M1,498M1,292M1,238M1,102M1,027M918M865M762M628M623M571M495M2023United StatesChinaJapanUnited KingdomVietnamRussiaBrazilFranceGermanySaudi ArabiaCanadaMexicoTurkeyIndiaThailandAustrali

30、aItalySouth KoreaTaiwanPhilippines05,000M10,000M2,078M1,172M355M337M307M296M254M224M209M202M173M166M164M149M140M132M123M121M109M87M2023India,Brazil and Indonesia are the Worlds Biggest Mobile Game Markets by Google Play DownloadsEmerging markets like India,Brazil,and Indonesia offer fertile ground f

31、or both local and international mobile game publishers and investors,setting the stage for exceptional growth in the years ahead.The expanding middle classs growing adoption of smartphones will remain a key catalyst for growth.With advancements in technology and enhanced mobile connectivity,gaming h

32、as become more accessible than ever.data.ai customer?Size the market and keep tabs on fast-growing areas of opportunity in data.ai.MACRO MOBILE TRENDSSource:data.ai Intelligence|Note:Downloads across iOS,Google Play,iOS only for China;data.ai|STATE OF MOBILE GAMING 202414/52Top Markets by Mobile Gam

33、e Consumer Spend per StoreGoogle PlayiOS App StoreUnited StatesSouth KoreaJapanGermanyUnited KingdomTaiwanFranceCanadaAustraliaBrazilItalyTurkeySpainThailandPolandHong KongNetherlandsIndonesiaMexicoMalaysia0$5,000M$10,000M$15,000M$9,176M$5,030M$4,394M$1,833M$1,121M$1,059M$876M$669M$546M$537M$475M$38

34、8M$346M$335M$332M$328M$324M$312M$253M$232M2023United StatesChinaJapanTaiwanSouth KoreaUnited KingdomCanadaAustraliaGermanyHong KongFranceThailandSaudi ArabiaSwitzerlandItalySingaporeVietnamNetherlandsBrazilRussia0$5,000M$10,000M$15,000M$14,840M$11,207M$8,441M$2,384M$1,366M$1,080M$869M$796M$789M$687M

35、$475M$316M$267M$237M$228M$221M$201M$181M$176M$172M2023United States Tops the Mobile Game Market by App Store Consumer SpendIn 2023,AMERs key markets such as United States and Canada saw lower spend in Games compared to the year prior,by around-1%.Asia Pacific(APAC)remained the worlds biggest region

36、for consumer spend in mobile games accounting for over 49%of market share in 2023,down from 51%in 2022.The GCR Region shrank nearly 16%year-over-year,while other established markets such as South Korea,bucking the trend by growing around 21%year-over-year.data.ai customer?See which verticals and mar

37、kets are growing the fastest with Market Size,part of data.ai Intelligence.MACRO MOBILE TRENDSSource:data.ai Intelligence|Note:Consumer Spend across iOS,Google Play,iOS only for China;Spend is gross inclusive of any percent taken by the app storesdata.ai|STATE OF MOBILE GAMING 202415/52Type somethin

38、gGlobal Mobile Ad SpendAll Eyes On Mobile:Ad Spend Set to Fly Past?400B in 2024Attention marketers:Mobile will continue to take a larger share of the advertising wallet as more time than ever before is spent in apps.Total hours will reach 5.1 trillion in 2023 on Android phones alone.Ad spend growth

39、will bounce back a bit from the slower growth in 2023,though it will remain below the rates seen between 2019 and 2022.Are videos the future of captivating your audiences attention?YouTube and TikTok continue to gain consumer attention and outpace to social networks by average time spent per user.Pl

40、an with confidence:Read our 5 Mobile App Predictions for 2024.MACRO MOBILE TRENDSSource:data.ai Intelligence.$450B$400B$350B$300B$250B$200B$150B$100B$50B0201920202021202220232024F$190B$240B$295B$336B$362B$402B30%20%10%0201920202021202220232024F22.6%26.3%22.9%14.0%7.5%11.0%Year-over-Year Growth5-YR C

41、AGR:16.2%data.ai|STATE OF MOBILE GAMING 202416/52Type somethingThe 2023?1 Billion ClubMore than 1,500 apps and games generated over$10 million dollars annually in 2023.219 surpassed$100 million and 13 surpassed$1 billion annually.Economic headwinds disproportionately impacted top games:The number of

42、 games with more than$10 million in consumer spend bounced back,roughly even with the previous high in 2021.The number of games earning$100 million or$1 billion have yet to reach the highs from 2021.Source:data.ai Intelligence|Note:Consumer Spend across iOS,Google Play,iOS only for China;Spend is gr

43、oss inclusive of any percent taken by the app storesLearn how to isolate changes in the competitive landscape to make informed strategic decisions specific to your business.Number of Apps Surpassing Annual Global Consumer SpendMACRO MOBILE TRENDS1,6001,20080040002012201320142015201620172018201920202

44、02120222023305353515621695289751393898501925521899587924ApplicationsGames$10 Million$100 Million$1 Billion20015010050020122013201420152016201720182019202020212022202367871161411585917460164691501284020122013201420152016201720182019202020212022202322324447494667data.ai|STATE OF MOBILE GAMING 202417/5

45、2Meet the New Entrants to the?1 Billion Club in 2023Four new apps joined the annual$1 billion club in 2023 with Royal Match leading the way.This was a strong bounce back after no apps entered the club in 2022.No non-game app reached$1 billion in annual global consumer spend until Tinder in 2020.Five

46、 more apps have reached this milestone since,including two new additions this year(Google One and Max).Type somethingHow did these new entrants monetize so effectively?data.ais In-App Purchase SKU data reveals which in-app purchases drove these breakout performances.MACRO MOBILE TRENDSApps to Reach?

47、1 Billion in Annual Global Consumer Spend for the First TimeSource:data.ai Intelligence|Note:Consumer Spend across iOS,Google Play,iOS only for China;Spend is gross inclusive of any percent taken by the app stores20132014201520162017201820192020202120222023Candy Crush SagaPuzzle&DragonsClash of Clan

48、sMonster StrikeHonor of KingsFate/Grand OrderLineage 2 RevolutionPokmon GOROBLOXCoin MasterGame for PeaceTinderPUBG MobileTikTokGenshin ImpactYouTubeDisney+Uma MusumePretty DerbyRoyal MatchGoogle OneMaxGardenscapes0New Apps0New Apps0New Apps0New Appsdata.ai|STATE OF MOBILE GAMING 202418/52Mobile Gam

49、e Consumption TrendsDemand for games at all-time high,yet spending on in-game purchases cools.data.ai offers market industry benchmarking and competitive insights that are an essential aid to companies that desire to be at the forefront.Complementing our own analytics,it offers side by side view of

50、market data that affords us the opportunity to maintain a competitive edge,to remain innovative and to have the ability to pivot as the fast paced gaming market requires.data.ai|STATE OF MOBILE GAMING 2024Matt LiuHead of NetEase Games Overseas Publishing19/52First Time,Then Money:App Spend ClimbsDur

51、ing Disposable Income Squeeze as Mobile Takes a Larger Share of WalletSource:data.ai Intelligence and OECD|Note:Consumer Spend across iOS,Google Play;Spend is gross inclusive of any percent taken by the app stores.Disposable income growth and consumer spend growth are both indexed to Q1 2017.Househo

52、ld disposable income data from the Organisation for Economic Co-operation and Development(OECD)and available through Q2 2023.MOBILE GAME CONSUMPTION TRENDSGames spend is closely tied to disposable income and took a hit in 2022 and 2023 as a result.Apps which could represent more need-to-have service

53、s,prove more resilient and mirror consumer behavior more similar to how people treat their cable bills,especially as consumers become more comfortable paying on mobile.Games Consumer Spend Growth vs Disposable Income Growth IndexApps Consumer Spend Growth vs Disposable Income Growth IndexUnited Stat

54、es11.051.101.151.201.2511.41.82.22.632017 Q12017 Q22017 Q32017 Q42018 Q12018 Q22018 Q32018 Q42019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q2Disposable IncomeGames Consumer SpendDisposable IncomeGames Consumer SpendUnited

55、States11.11.21.313572017 Q12017 Q22017 Q32017 Q42018 Q12018 Q22018 Q32018 Q42019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q2Disposable IncomeApplications Consumer SpendDisposable IncomeApplications Consumer Spenddata.ai|ST

56、ATE OF MOBILE GAMING 202420/52Japan Tops in iOS App Store Spending Per Device,While Most Regions Return to Pre-Pandemic Spending LevelsNumerous markets experienced a surge in mobile app store revenue,fueled by the pandemic-induced boost in mobile gaming and the expansion of payment methods,including

57、 credit/debit cards,direct carrier billing,and various popular digital wallets.In 2023,core mobile game genres in Western and East Asia markets experienced revenue drops,despite an increase in downloads.This downturn in spending is linked to challenges like reduced targeting capabilities and a slugg

58、ish global economy.data.ai customer?Highlight areas of resilience in a down market with a data.ai account through our advanced taxonomies,App IQ and Game IQ.iOS App StoreGoogle Play$15$10$50JapanSingaporeSouth KoreaUnited StatesAustraliaCanadaChinaUnited KingdomGermanyFranceThailandSaudi ArabiaTurke

59、yVietnamMexicoBrazilIndonesiaArgentinaIndia2020202120222023Average Monthly Consumer Spend in Mobile Games Per Device Population in Select MarketsSource:data.ai IntelligenceNote:Consumer Spend across iOS,Google Play,iOS only for China;Spendis gross inclusive of any percent taken by the app storesMOBI

60、LE GAME CONSUMPTION TRENDSdata.ai|STATE OF MOBILE GAMING 202421/52TotalEating out/takeawayPersonal care&beautyHobbies/crafts/art suppliesBooks/streaming/musicClothing/accessoriesNon-mobile games(Console,PC)TravelMobile games(in-game purchases)Educational materials,courses,seminarsSeeing movies/plays

61、/live musicGym membership&fitness shopping010203040506070809010010096.294.593.791.288.286.386.38382.879.7IndexTotalNone of the aboveSpending in fewer games overallSpending in more games overallSpending less frequentlySpending more frequentlyPurchasing in bulkPurchasing discounted or on-sale itemsSto

62、pping all spend in games05%10%15%20%25%30%35%40%45%37.6%27.9%4.9%16.7%3.8%4.6%20.3%11.9%Percentage of ResponsesMobile Game Developers Need to Adapt IAP Strategies to Budget-Conscious ConsumersSource:Mistplay|Note:For genre-specific data,Kids,Sports,and Racing genres have fewer than 100 respondents r

63、epresented.Methodology:All data is collected from a survey of 2,000 mobile gaming spenders on Android,aged 18+,in the US and Canada in the Mistplay platform in Q4 2023-Q1 2024.Whales:$100+USD lifetime spend in games through through Mistplay;Dolphins:$10-$99.99 USD lifetime spend in games through Mis

64、tplay;Minnows:100 Skews Towards Demographic GroupTop Games by MAU Most Likely to Be Playedby Age Groupdata.ai|STATE OF MOBILE GAMING 202425/52United States50100150Simulation Sports(Summon-Ba?le(StTeam Ba?le(RPG)Location RPG(RPG)Build-Ba?le(StratArcade Racing(RacTeam Deathmatch Ba?le Royale(ShooMOBA(

65、Action)Party Royale(Party)Runner(Action)Creative Sandbox(.io(Hypercasual)Mafia/Betrayal(PaMusic(Hypercasual)Slots(Casino)Pet(Simulation)Solitaire(Tabletop)Word(Puzzle)M3(Match)FemaleMaleUnited States1Pokmon GO(RPG|Location RPG)ROBLOX(Simulation|Creative Sandbox)2Minecraft Pocket Edition(Simulation|C

66、reativeSandbox)Gacha Life 2(Simulation|Avatar Life)3Geometry Dash(Action|Platformer)Subway Surfers(Action|Runner)4Call of Duty:Mobile(Shooting|TeamDeathmatch)Candy Crush Saga(Match|M3)5Among Us!(Party|Mafia/Betrayal)Monopoly GO:Family Board Game(Party|Luck Ba?le)MaleFemaleMatch 3 and Word Puzzle Gam

67、es Tend to Skew Towards Female Audience,While Sports,Summon Battle Strategy and Team Battle RPG Skew MaleSource:data.ai Intelligence|Note:2023,Android Phone.Average of Demographic Index:measure of demographic cohort compared to the overall population)among top 20 apps by average MAU per Genre.Gender

68、 represented as Male and Female only and is not representative of all gender identitiesMOBILE GAME CONSUMPTION TRENDS2023|Average Gender Index Among Select SubgenresIndex 100 Skews Towards Demographic GroupTop Apps by MAU by Likelihood of Usedata.ai|STATE OF MOBILE GAMING 202426/52Leading the Game:C

69、hina Going Global Publishers Dominate with One-Third Share of Worldwide Gaming RevenueChinas mobile gaming sector has swiftly expanded to become the global leader,yet its growth has plateaued due to heightened competition and regulatory challenges.However,for Chinese game publishers,international ma

70、rkets offer valuable avenues for expansion and revenue generation,catering to publishers across the spectrum.An increasing number of Chinese game publishers are achieving success both domestically and internationally,with Japan emerging as a particularly lucrative market.Chinese publishers have mana

71、ged to secure nearly a quarter of the market share in Japan,highlighting their significant impact and success in global expansion.Chinas rise as a top mobile gaming producer,notably excelling in Japan,is attributed to its focus on adaptable,localized content and superior game quality,outperforming c

72、ompetitors from the US and South Korea.MOBILE GAME CONSUMPTION TRENDSSource:data.ai Intelligence|Note:Consumer Spend across iOS,Google Play,iOS only for China;Spend is gross inclusive of any percent taken by the app stores2023|Distribution of Publisher Parent HQ Game Consumer Spend,iOS&Google Play C

73、ombinedWorldwide100%80%60%40%20%0%202120222023$29,962M$15,937M$12,708M$7,004M$3,862M$2,989M$15,036M$30,268M$13,919M$10,634M$6,681M$3,844M$2,481M$13,754M$27,252M$14,387M$10,455M$6,978M$4,302M$2,964M$14,569MConsumer Spend ShareParent HQChinaUnited StatesJapanSouth KoreaIsraelIrelandOthersdata.ai|STATE

74、 OF MOBILE GAMING 202427/52Leverage Branded Keywords in Your Games ASO Strategy As They Dominate Organic Search TrafficThe mix of branded versus generic keywords and local and English keywords vary by market.It is important to know the market differences when both taking your game into new markets a

75、nd maximizing search traffic from the app stores in each target market.You can offensively target competitor branded keywords through paid ads or defensively ward off competitors by bidding on your own search term to maximize your presence on the results page.data.ai customer?Improve your organic an

76、d paid UA strategies with data.ais Keyword Search solutionsMOBILE GAME CONSUMPTION TRENDSSource:data.ai Intelligence|Note:iPhones;ranked by average Search VolumeTop Gaming Related Keywords by Search VolumeiPhone|2023United States1roblox86%89%ROBLOX(Simulation|Creative Sandbox)2minecraft81%82%Minecra

77、ft Pocket Edition(Simulation|Creative Sandbox)3call of duty 80%82%Call of Duty:Warzone(Shooting|Ba?le Royale)4call of duty80%82%Call of Duty:Mobile(Shooting|Team Deathmatch)5games79%81%Gardenscapes by Playrix(Match|M3-Meta)6among us78%81%Among Us!(Party|Mafia/Betrayal)7games!78%80%Rope Savior 3D(Hyp

78、ercasual|Puzzle)8+games78%80%Water Sort Puzzle(Hypercasual|Puzzle)9games+78%80%Happy Color(Tabletop|Coloring)10+games78%80%Count Masters(Hypercasual|Action)KeywordRankKeywordAvg SearchVolumeMax SearchVolumeTop Game ByAvg Keyword RankPowered by data.ais Game IQ Taxonomydata.ai|STATE OF MOBILE GAMING

79、202428/52 Game Genre TrendsDemand for games at all-time high,yet spending on in-game purchases cools.data.ai is a huge help for mobile game practitioners,allowing us to keep up with industry trends.With market size and business insight data,we can quickly understand global market trends and conduct

80、in-depth comparative analysis with leading products.data.ai|STATE OF MOBILE GAMING 2024Dongke WangMarketing Director29/52Who are the Leaders by Downloads?Source:data.ai Intelligence|Note:Downloads across iOS,Google Play.iOS Only for China.Spend is gross inclusive of any percent taken by the app stor

81、esGAME GENRE TRENDS2023|Worldwide Top Mobile Game Genres by Downloads|Powered by data.ais Game IQ TaxonomyYoY Downloads-7.5%YoY IAP Spend+52.9%28%of All Downloads0.5%of All IAP Spend10.5 B in DownloadsYoY Downloads+0.7%YoY IAP Spend-5.3%18%of All Downloads9.5%of All IAP Spend5.5 B in DownloadsYoY Do

82、wnloads-12.1%YoY IAP Spend-10.3%9%of All Downloads5.8%of All IAP Spend4.3 B in DownloadsYoY Downloads+0.1%YoY IAP Spend+10.8%7%of All Downloads0.7%of All IAP Spend16.4 B in Downloads#2-Simulation#3-Action#4-Kids#1-HypercasualWorldwideHypercasualSimulationActionKidsPuzzleMatchRacingTabletopShootingSp

83、ortsRPGCasinoStrategyPartyPuzzleActionSimulation.ioMusicShootingOthersDrivingCreative SandboxPetIdleOthersRunnerOpen WorldPlatformerOthersCreative WorldOthersWordOthersM3-MetaOthersArcade RacingSimulation RacingOthersPvE ShootingOthersSimulation SportsOthersOthersOthers4X March-Ba?leOthersOthersYoY

84、Downloads+4.9%YoY IAP Spend+1.8%5%of All Downloads1.6%of All IAP Spend3.1 B in DownloadsYoY Downloads+6.7%YoY IAP Spend+16.3%5%of All Downloads12.6%of All IAP Spend2.6 B in DownloadsYoY Downloads-1.4%YoY IAP Spend-7.4%4%of All Downloads0.8%of All IAP Spend2.5 B in DownloadsYoY Downloads+5.7%YoY IAP

85、Spend+4.8%4%of All Downloads2.0%of All IAP Spend3.1 B in Downloads#6-Match#7-Racing#8-Tabletop#5-Puzzledata.ai|STATE OF MOBILE GAMING 202430/52Type something6.9%Thief Puzzle6.8%A?ack Hole6.0%My Perfect Hotel5.1%Indian Bikes Driving 3D2.7%ROBLOX2.6%8 Ball Pool2.3%Bridge Race2.2%Hill Climb Racing2.0%T

86、ra?ic Rider1.9%Subway Surfers1.9%Rope Hero:Vice Town1.8%Doll Dress Up:Sweet Girl1.8%Toca Life:World1.7%My Talking Tom 21.7%Magic Tiles 31.6%Beach War1.4%Words Of Wonders1.3%Idle Lumber Empire1.2%Lords Mobile1.2%Call of Duty:MobileShare of Total#1 AppHypercasual Games Continue to Drive the Largest Sh

87、are of DownloadsHypercasual games as a genre have seen a boom in demand.As the market becomes increasingly competitive,we expect more hypercasual games to evolve in terms of blending mechanics to create deeper engagement.Hypercasual games have been a great user acquisition funnel for many publishers

88、 and now we expect the focus to shift partially to building depth and engagement since they have acquired a significant footprint.Innovative Genres such as Avatar Life(Gacha Life 2)and Party Royale(Eggy Party)are poised to disrupt incumbent market dominance.Remain ahead of competitors with market sp

89、ecific insights segmented by sub-genre,using data.ais unique Game IQ taxonomy.GAME GENRE TRENDSSource:data.ai Intelligence|Note:Among non-gaming apps;Downloads and spend across iOS&Google Play and China is iOS only.Time spent is Android phones only;Spend is gross inclusive of any percent taken by th

90、e app stores;Based on Game IQ primary categorization as of Jan 4,2024Top 20 Global Game Subgenres by Downloads in 2023WorldwideHypercasual|PuzzleHypercasual|ActionHypercasual|SimulationSimulation|DrivingSimulation|Creative SandboxSports|Simulation SportsHypercasual|.ioRacing|Arcade RacingRacing|Simu

91、lation RacingAction|RunnerAction|Open WorldSimulation|Dress Up&LifestyleKids|Creative WorldSimulation|PetHypercasual|MusicShooting|PvE ShootingPuzzle|WordSimulation|IdleStrategy|4X March-Ba?leShooting|Team Deathmatch00.5B1B1.5B2B2.5B3B3.5B4B4.5Bdata.ai|STATE OF MOBILE 202431/52Discover Which Game Ge

92、nres are the Most SaturatedSource:data.ai Intelligence|Note:Downloads across iOS,Google Play.China is iOS only.Genre breakdown based on data.ai Game IQ Taxonomy as of January 4th,2024GAME GENRE TRENDS2023|Top Genre Per Market Concentration by DownloadsWorldwidePartyOtherShootingSportsMatchTabletopSt

93、rategyRacingPuzzleRPGActionCasinoKidsSimulationHypercasual0%20%40%60%80%100%23.3%45.8%30.9%18.2%38.8%43.1%15.8%19.9%64.3%15.4%23.7%60.9%12.9%20.2%66.9%11.6%19.9%68.4%10.8%31.9%57.3%9.5%22.8%67.7%8.3%13.4%78.3%8.0%17.1%74.8%7.4%15.6%77.1%10.3%85.2%10.6%85.4%10.3%85.7%7.6%90.3%Top 3 Game Share of Mark

94、etTop 20 Share of MarketRest of MarketTop 3 Games 20%40%60%80%100%31.39%65.38%12.01%42.10%40.98%27.64%65.56%25.28%68.29%9.91%33.17%52.57%27.92%64.52%29.02%61.44%20.43%67.87%29.69%60.37%12.01%20.92%26.81%40.27%19.58%69.24%19.14%29.34%45.40%24.43%69.94%32.21%52.63%13.03%55.30%27.44%2 YrsShare of Downl

95、oads by Time Since ReleaseTop Genre by Market Concentrationdata.ai|STATE OF MOBILE GAMING 202432/52Who are the Leaders by Consumer Spend?Source:data.ai Intelligence|Note:Consumer spend across iOS,Google Play.iOS Only for China.Spend is gross inclusive of any percent taken by the app storesGAME GENRE

96、 TRENDS2023|Worldwide Top Mobile Game Genres by Consumer Spend|Powered by data.ais Game IQ TaxonomyWorldwideRPGStrategyMatchCasinoSimulationActionShootingPartySportsTabletopMMORPGTeam Ba?leIdle RPGPuzzle RPGLocation RPGOpen World RPGOthers4X March-Ba?leOthersM3-MetaM3MergeOthersSlotsOthersCreative S

97、andboxFarmingIdol Training SimOthersMOBAOthersBa?le RoyaleLuck Ba?leSimulation SportsOthersOthersOthersYoY IAP Spend-3.8%YoY Downloads+19.7%30%of All IAP Spend3%of All Downloads$10.7 B in(IAP)SpendYoY IAP Spend-11.7%YoY Downloads+2.2%13%of All IAP Spend2%of All Downloads$10.2 B in(IAP)SpendYoY IAP S

98、pend+16.3%YoY Downloads+6.7%13%of All IAP Spend5%of All Downloads$8.3 B in(IAP)SpendYoY IAP Spend-0.1%YoY Downloads-1.5%10%of All IAP Spend$24.5 B in(IAP)Spend#2-Strategy#3-Match#4-Casino#1-RPGYoY IAP Spend-5.3%YoY Downloads+0.7%10%of All IAP Spend18%of All Downloads$4.7 B in(IAP)SpendYoY IAP Spend-

99、10.3%YoY Downloads-12.1%6%of All IAP Spend9%of All Downloads$3.8 B in(IAP)SpendYoY IAP Spend-21.3%YoY Downloads-6.0%5%of All IAP Spend4%of All Downloads$3.3 B in(IAP)SpendYoY IAP Spend+84.4%YoY Downloads+6.7%4%of All IAP Spend$7.7 B in(IAP)Spend#6-Action#7-Shooting#8-Party#5-Simulationdata.ai|STATE

100、OF MOBILE GAMING 202433/52Type somethingShare of Total#1 App10.1%Evony8.9%Lineage M8.7%Honkai:Star Rail6.4%Jackpot Party Casino5.4%Royal Match3.9%Candy Crush Saga3.5%Honor of Kings3.3%Pixel Heroes3.2%Coin Master2.8%Game For Peace2.7%Professional Baseball Spirits A2.4%Monster Strike2.2%ROBLOX1.9%Town

101、ship1.8%Pokmon GO1.6%Call of Duty:Mobile1.6%Uma Musume Pre?y Derby1.5%Genshin Impact1.2%Merge Mansion1.0%Clash of ClansWorldwideStrategy|4X March-Ba?leRPG|MMORPGRPG|Team Ba?leCasino|SlotsMatch|M3-MetaMatch|M3Action|MOBARPG|Idle RPGParty|Luck Ba?leShooting|Ba?le RoyaleSports|Simulation SportsRPG|Puzz

102、le RPGSimulation|Creative SandboxSimulation|FarmingRPG|Location RPGShooting|Team DeathmatchSimulation|Idol Training SimRPG|Open World RPGMatch|MergeStrategy|Build-Ba?le0$1B$2B$3B$4B$5B$6B$7B$8B$9BStrategy and RPG are Among the Most Successful Genres for Game MonetizationCasino genres have been the l

103、eading genre in markets including the United States and Canada,but in recent years Strategy and RPG Games have encroached on market share.Top genres such as 4x March-Battle,MMORPG and Battle Royale tend to feature online multiplayer mechanics indicating an appetite for connection and social experien

104、ces exists across the gaming spectrum.Cross-play features are becoming increasingly prominent in the top games the ability to access the same game progress across devices(whether on mobile or console,for instance)appears to be on the rise,as is playing against players using different platform versio

105、ns of the same game.Navigate macroeconomic headwinds:Spot high-growth markets on a weekly basis with a data.ai account.Drill down deeper with our Game IQ taxonomy in each market.GAME GENRE TRENDSSource:data.ai Intelligence|Note:Among gaming apps;Consumer spend across iOS&Google Play and China is iOS

106、 only.Spend is gross inclusive of any percent taken by the app stores;Based on Game IQ primary categorization as of Jan 4,2024Top 20 Global Game Subgenres by Consumer Spend in 2023data.ai|STATE OF MOBILE GAMING 202434/52Monopoly GO a Standout Launch for the Party Genre Source:data.ai Intelligence|No

107、te:Consumer spend across iOS,Google Play,iOS only for China;Spend is gross inclusive of any percent taken by the app stores.Genre breakdown based on data.ai Game IQ Taxonomy as of January 4th,2024GAME GENRE TRENDS2023|Top Genre Per Market Concentration by Consumer SpendWorldwideTop 3 Games Share of

108、Consumer Spend by Time Since ReleaseTop Genre by Market ConcentrationPartyOtherShootingActionMatchRacingSportsSimulationTabletopKidsPuzzleHypercasualStrategyCasinoRPG0%20%40%60%80%100%81.0%15.0%75.6%20.5%58.2%34.7%7.1%53.1%34.0%12.9%43.6%35.1%21.3%42.5%41.2%16.3%38.0%35.8%26.2%35.1%23.2%41.7%34.5%38

109、.3%27.2%33.9%16.9%49.2%33.9%29.3%36.8%19.8%32.9%47.3%14.9%42.4%42.7%12.2%34.2%53.5%12.1%28.3%59.6%Top 3 Game Share of MarketTop 20 Share of MarketRest of Market20%40%60%80%100%40.8%59.1%97.3%94.5%94.4%8.1%90.9%14.4%8.8%76.7%8.7%87.3%20.3%75.9%94.6%11.2%87.3%7.3%91.2%10.0%56.9%31.5%20.4%76.8%7.5%91.9

110、%12.5%23.5%59.4%2 Yrsdata.ai|STATE OF MOBILE GAMING 202435/52Which Game Subgenres Defy Global Trends?Source:data.ai Intelligence|Note:Downloads and consumer spend across iOS and Google Play.iOS Only for China.Spend is gross inclusive of any percent taken by the app storesGAME GENRE TRENDSTop Breakou

111、t Gaming Subgenres:2023 vs 2022WorldwideRPG|Team Ba?leSimulation|Weapon SimulatorPuzzle|Tile-MatchingMatch|ConnectTilesStrategy|4XMarch-Ba?leHypercasual|PuzzleHypercasual|.ioSimulation|DrivingHypercasual|ActionHypercasual|Simulation-300M0191.98M151.37M148.42M144.68M134.47M-187.49M-213.79M-216.81M-41

112、5.72M-616.68MHonkai:Star RailGun Simulator&LightsaberBlock Blast AdventureMasterTriple TileLords MobileThief PuzzleBridge RaceIndian Bikes Driving3DA?ack HoleMy Perfect Hotel#1 Game By DownloadsDOWNLOADS#1 Game By Consumer SpendCONSUMER SPENDCoin MasterRoyal MatchHonkai:Star RailPixel HeroesProfessi

113、onal BaseballSpirits AUma Musume Pre?yDerbyGenshin ImpactGame For PeaceLineage MEvonyWorldwideParty|Luck Ba?leMatch|M3-MetaRPG|Team Ba?leRPG|Idle RPGSports|SimulationSportsSimulation|IdolTraining SimRPG|Open WorldRPGShooting|Ba?leRoyaleRPG|MMORPGStrategy|4XMarch-Ba?le0$800M$1,196.54M$1,131.86M$487.9

114、1M$464.59M$366.74M-$441.32M-$523.83M-$943.08M-$1,006.19M-$1,086.19Mdata.ai|STATE OF MOBILE GAMING 202436/52Type something13.9%ROBLOX9.0%Free Fire8.5%Mobile Legends:Bang Bang4.3%Candy Crush Saga3.9%EA SPORTS FC MOBILE 24SOCCER2.8%Call of Duty:Mobile2.4%Royal Match1.8%Lords Mobile1.6%DRAGON BALL LEGEN

115、DS1.5%Parking Jam 3D1.5%Solitaire-Grand Harvest1.4%Words Of Wonders1.4%Township1.2%Ludo King1.2%Car Parking Multiplayer1.2%Clash of Clans1.1%Happy Color1.0%SAKURA School Simulator1.0%Pokmon GO1.0%Mob ControlShare of Total#1 AppConnectivity,User-Generated Content,and Social Interactions Set to Boost

116、Mobile Gaming EngagementThe top three subgenres in terms of player engagement are those that require substantial data bandwidth and continuous connectivity,highlighting the critical need for mobile games to maintain an always online,always connected environment to ensure optimal gaming experiences.M

117、obile has enabled core games to become more casual in nature given the device specs and user interface.Yet,mobile phones are powerful enough to stand up to the core game experience and enable cross-platform play.Connected games are the biggest driver of overall consumer spend in mobile games and we

118、predict will be a key area of growth in 2024 and beyond.Be the first to spot potential breakout apps in your sector with detailed genres and subgenres from data.ais Game IQ TaxonomyGAME GENRE TRENDSSource:data.ai Intelligence|Note:Among gaming apps;Time spent is Android phones only;Based on Game IQ

119、primary categorization as of Jan 4,2024Top 20 Global Game Subgenres by Time Spent in 2023WorldwideSimulation|Creative SandboxShooting|Ba?le RoyaleAction|MOBAMatch|M3Sports|Simulation SportsShooting|Team DeathmatchMatch|M3-MetaStrategy|4X March-Ba?leRPG|Team Ba?leHypercasual|PuzzleTabletop|SolitaireP

120、uzzle|WordSimulation|FarmingTabletop|LudoSimulation|DrivingStrategy|Build-Ba?leTabletop|ColoringSimulation|Avatar LifeRPG|Location RPGHypercasual|Action010B20B30B40B50B60Bdata.ai|STATE OF MOBILE GAMING 202437/52Creative Sandbox Games Led Growth in Gaming Hours SpentLike in previous year,Creative San

121、dbox games such as Roblox and Minecraft dominate growth in many markets Globally,time spent grew 12%from 2023 to 2022.In Brazil,usage in Sports Simulation games grew by over 65%year-over-year,driven by one of 2023 top performers,EA SPORTS FC MOBILE 24 SOCCER.Conversely,Match 3 games were among the b

122、iggest losers of 2023 seeing time spent decline by around 14%globally,despite being the#4 largest subgenre by time spent share.The Action MOBA subgenre continues to dominate in terms of player engagement,with significant growth rates of 44%in Brazil,14%in Thailand,and 5%in Indonesia,underscoring its

123、 enduring popularity and expanding player base in these regions.data.ai customer?Spot leading indicators.Monitor granular market movements of where consumers are spending time day-by-day with a data.ai account through App IQ and Game IQ.GAME GENRE TRENDSSource:data.ai Intelligence|Note:Android phone

124、s;Top apps ranked by Smartphone MAUWorldwideSimulation|Creative SandboxSports|Simulation SportsAction|MOBAMatch|Connect TilesTabletop|ChessSimulation|Avatar LifeRPG|Location RPGStrategy|Summon-Ba?leRPG|MMORPGMatch|M3-2,000M02,000M4,000M6,000M6,837.23M2,763.40M1,221.46M1,094.38M923.47M-1,259.18M-1,27

125、9.88M-1,281.34M-1,527.99M-3,160.06M#1 GameBy Total HoursTop Breakout Gaming Subgenres by Hours Spent2023 vs 2022ROBLOXEA SPORTS FC MOBILE24 SOCCERMobile Legends:BangBangTriple TileCSAKURA School SimulatorPokmon GOClash RoyaleFantasy WestwardJourneyCandy Crush SagaPowered by Game IQdata.ai|STATE OF M

126、OBILE GAMING 202438/52Type somethingSource:data.ai Intelligence|Note:Top apps by year-over-year download and consumer spend growth across iOS and Google Play.MAU Growth on iPhone and Android Phone.Games apps are classified using data.ais Game IQ taxonomy as of Jan 4,2024.2023 Top Games&Breakout Rank

127、ings by Market|GamesDownload dataAMER-DownloadsSubway Surfers(Action|Runner)Monopoly GO:Family Board Game(Party|Luck Ba?le)Monopoly GO:Family Board Game(Party|Luck Ba?le)Free Fire(Shooting|Ba?le Royale)ROBLOX(Simulation|Creative Sandbox)ROBLOX(Simulation|Creative Sandbox)Free Fire(Shooting|Ba?le Roy

128、ale)ROBLOX(Simulation|Creative Sandbox)Free Fire(Shooting|Ba?le Royale)Free Fire(Shooting|Ba?le Royale)Gacha Life 2(Simulation|AvatarLife)ROBLOX(Simulation|Creative Sandbox)ROBLOX(Simulation|Creative Sandbox)Free Fire(Shooting|Ba?le Royale)Free Fire(Shooting|Ba?le Royale)ROBLOX(Simulation|Creative S

129、andbox)Block Blast AdventureMaster(Puzzle|Tile-Matching)ROBLOX(Simulation|Creative Sandbox)ROBLOX(Simulation|Creative Sandbox)ROBLOX(Simulation|Creative Sandbox)Block BlastAdventure Master(Puzzle|Tile-Matching)Subway Surfers(Action|Runner)Subway Surfers(Action|Runner)Stumble Guys(Party|Party Royale)

130、Subway Surfers(Action|Runner)Free Fire(Shooting|Ba?le Royale)Ludo Club(Tabletop|Ludo)Ludo King(Tabletop|Ludo)Royal Match(Match|M3-Meta)C(Tabletop|Chess)Stumble Guys(Party|Party Royale)Gacha Life 2(Simulation|AvatarLife)Subway Surfers(Action|Runner)Parchisi STAR(Tabletop|BoardGame)Royal Match(Match|M

131、3-Meta)Stumble Guys(Party|Party Royale)My Perfect HotelEA SPORTS FC12345WorldwideUnited StatesCanadaMexicoBrazilArgentinaColombiaChilePeruGAME GENRE TRENDSdata.ai|STATE OF MOBILE GAMING 202439/52Top Features Loved by Gamingdata.ai|STATE OF MOBILE GAMING 202440/52As privacy requirements continue to a

132、ffect the efficiency of acquiring users,mobile gaming companies are rethinking how to approach audience growth.IP,Transmedia,and enhanced focus on Community will be key levers for further growth,while the Digital Markets Act will open new opportunities through increased competition across iOS and An

133、droid.Luis de la CamaraVP of Marketing at RovioTop Apps&GamesCommunity,connection and self-expression in a video-first world.data.ai|STATE OF MOBILE GAMING 202441/52Worldwide1TikTokEntertainment|Short Videos1TikTokEntertainment|Short Videos1FacebookSocial Media|Social Networks2InstagramSocial Media|

134、Media Sharing Networks2YouTubeEntertainment|Video Sharing2WhatsApp MessengerSocial Media|Communication3FacebookSocial Media|Social Networks3Disney+Entertainment|OTT3InstagramSocial Media|Media Sharing Networks4WhatsApp MessengerSocial Media|Communication4TinderSocial Media|Dating4Facebook MessengerS

135、ocial Media|Communication5CapCutPhoto&Video|Video Editing5Google OneUtility&Productivity|File Management5TikTokEntertainment|Short Videos6TelegramSocial Media|Communication6Max:Stream HBO,TV,&MoviesEntertainment|OTT6TelegramSocial Media|Communication7SnapchatSocial Media|Media Sharing Networks7picco

136、maBooks&Reference|Comics7AmazonShopping|E-Commerce8WhatsApp BusinessBusiness|Business Communication8Bumble AppSocial Media|Dating8SpotifyEntertainment|Music&Audio9Facebook MessengerSocial Media|Communication9LinkedInBusiness|Integrated Career Platform9XSocial Media|MicroBlogging10ThreadsSocial Media

137、|MicroBlogging10AudibleBooks&Reference|Audio Books10SnapchatSocial Media|Media Sharing NetworksDOWNLOADSCONSUMER SPENDMONTHLY ACTIVE USERS2023 Rankings by Market|Top AppsNote:Downloads and consumer spend based on combined iOS App Store and Google Play.MAU based on Combined iPhone and Android Phone M

138、onthly Active Users;Excluding pre-installed Apps.Market-level rankings.App Genres are classified using data.ais App IQ taxonomy.as of Jan 4,2024.data.ai|STATE OF MOBILE GAMING 202442/52Worldwide1Subway SurfersAction|Runner1Candy Crush SagaMatch|M31ROBLOXSimulation|Creative Sandbox2Free FireShooting|

139、Ba?le Royale2Honor of KingsAction|MOBA2Free FireShooting|Ba?le Royale3ROBLOXSimulation|Creative Sandbox3ROBLOXSimulation|Creative Sandbox3Candy Crush SagaMatch|M34Ludo KingTabletop|Ludo4Royal MatchMatch|M3-Meta4Subway SurfersAction|Runner5Candy Crush SagaMatch|M35Coin MasterParty|Luck Ba?le5Minecraf

140、t Pocket EditionSimulation|Creative Sandbox6Royal MatchMatch|M3-Meta6Genshin ImpactRPG|Open World RPG6Mobile Legends:Bang BangAction|MOBA7Block Blast Adventure MasterPuzzle|Tile-Matching7Gardenscapes by PlayrixMatch|M3-Meta7Ludo KingTabletop|Ludo88 Ball PoolSports|Simulation Sports8Monopoly GO:Famil

141、y Board GameParty|Luck Ba?le8Stumble GuysParty|Party Royale9My Talking Tom 2Simulation|Pet9Pokmon GORPG|Location RPG9EA SPORTS FC MOBILE 24 SOCCERSports|Simulation Sports10Race MasterHypercasual|Racing10Game For PeaceShooting|Ba?le Royale10PUBG MOBILEShooting|Ba?le RoyaleDOWNLOADSCONSUMER SPENDMONTH

142、LY ACTIVE USERS2023 Rankings by Market|Top GamesNote:Downloads and consumer spend based on combined iOS App Store and Google Play.MAU based on Combined iPhone and Android Phone Monthly Active Users;Excluding pre-installed Apps.Market-level rankings.Game Genres are classified using data.ais Game IQ t

143、axonomy.as of Jan 4,2024.data.ai|STATE OF MOBILE GAMING 202443/52WorldwideCompanyHQTop Apps by DownloadsCompanyHQTop Apps by Consumer Spend1MetaUnited StatesInstagram1GoogleUnited StatesYouTube2GoogleUnited StatesYouTube2ByteDanceChinaTikTok3ByteDanceChinaTikTok3DisneyUnited StatesDisney+4MicrosoftU

144、nited StatesMicrosoft Teams4Match GroupUnited StatesTinder5Alibaba GroupChinaA5Warner Bros.DiscoveryUnited StatesMax:Stream HBO,TV,&Movies6AmazonUnited StatesAmazon6AmazonUnited StatesAudible7InShot IncChinaInShot7TencentChinaTencent Video8TencentChinaWeChat8MicrosoftUnited StatesLinkedIn9ABISHKKING

145、Hong KongHome Workout-No Equipments9Kakao piccoma CorpJapanpiccoma10WalmartUnited StatesPhonePe10BumbleUnited StatesBumble AppDOWNLOADSCONSUMER SPEND2023 Rankings by Market|Top Companies-AppsSource:data.ai Note:Combined iOS and Google Play;China is iOS only;Market-level rankingsdata.ai|STATE OF MOBI

146、LE GAMING 202444/52WorldwideCompanyHQTop Apps by DownloadsCompanyHQTop Apps by Consumer Spend1Azur Interactive GamesCyprusWormsZone.io1TencentChinaHonor of Kings2TencentChinaSubway Surfers2Activision BlizzardUnited StatesCandy Crush Saga3OneSoftVietnam1945 Air Forces3PlayrixIrelandGardenscapes by Pl

147、ayrix4Unity TechnologiesUnited StatesBridge Race4miHoYoChinaGenshin Impact5SayGamesCyprusRace Master5NetEaseChinaEggy Party6Embracer GroupSwedenPhone Case DIY6Take Two InteractiveUnited StatesEmpires&Puzzles7BabyBusChinaIce Cream Bar Factory7PlaytikaIsraelBINGO Blitz8Take Two InteractiveUnited State

148、sParking Jam 3D8NetmarbleSouth KoreaMarvel Contest of Champions9VoodooFranceMob Control9Moon ActiveIsraelCoin Master10Jinke Culture-Outfit7ChinaMy Talking Tom 210ScopelyUnited StatesMonopoly GO:Family Board GameDOWNLOADSCONSUMER SPEND2023 Rankings by Market|Top Companies-GamesSource:data.ai Note:Com

149、bined iOS and Google Play;China is iOS only;Market-level rankingsdata.ai|STATE OF MOBILE GAMING 202445/52In the dynamic world of mobile gaming,SciPlays rise epitomizes agility,strategic focus,and player-centricity.In 2023,we achieved elevated ARPPU,robust retention and impressive player-to-payer con

150、version,all attained by fine tuning our products and tailoring marketing campaigns to better align with players needs and preferences.Market data,including data provided by data.ai,has played a critical role in shaping SciPlays strategy by providing valuable insights into industry trends,consumer be

151、havior and competitive landscapes.It serves as a foundation for informed decision-making,risk assessment,opportunity identification and understanding our current and future market position.Noga HalperinChief Revenue OfficerAt Orange,we offer a wide range of mobile applications across our footprint i

152、n Europe and Africa.These apps are essential for our customers to access our services and engage with us.To continuously optimize every step of the conversion funnel,data.ai Intelligence helps us in benchmarking the market,getting inspired,and fine-tuning our apps.This is key for our growth strategy

153、.Jean-Pierre CombeHead of Orange Mobile AppsCustomer Testimonialdata.ai|STATE OF MOBILE GAMING 202446/52Launching a new game on the market,regardless of the category or size,continues to be very challenging.There is no recipe that guarantees success.It is essential to develop in-house structures tha

154、t allow us to obtain and analyze solid data,as well as receive constant input from the market.Following best practices in the different fields mitigates risks and results in slow but steady growth.Jeannie OdremanDirector Mobile PublishingCustomer Testimonialdata.ai|STATE OF MOBILE GAMING 2024We main

155、ly use data.ai for market research and competitor analysis.Among other things,data.ai is extremely useful in identifying emerging dating markets with global potential and benchmarking the effectiveness of our monetization strategy among our peers.Benjamin LorthioisChief Revenue Officer47/52Since its

156、 launch in 2018,Dreame has been widely cherished by users worldwide.We are delighted to serve as advocates for online literature,creating a spiritual haven for enthusiasts and creators alike.Additionally,we have accompanied numerous writing enthusiasts on their journey to becoming professional autho

157、rs.Outstanding content not only garners favor among local readers but also possesses the power to transcend borders,races,and languages.We are committed to building a diverse content ecosystem,continuing to inspire talented writers to create high-quality content and bring joy to literature enthusias

158、ts.Customer Testimonialdata.ai|STATE OF MOBILE GAMING 202448/52Disclaimerdata.ai is a mobile market estimate service provider.data.ai is not registered in any investment advisory capacity in any jurisdiction globally,and does not offer any legal,financial,investment or business advice.Nothing contai

159、ned in this communication,or in any data.ai products,services or other offerings,should be construed as an offer,recommend-ation,or solicitation to buy or sell any security or investment,or to make any investment decisions.Any reference to past or potential performance is not,and should not,be const

160、rued as a recommendation or as a guarantee of any specific outcome.You should always consult your own professional legal,financial,investment and business advisors.View Report Methodology49/52Continue the conversation in thedata.ai|CommunityDive deeper into the Gaming SOM report by joining the data.ai Gaming Community Group and connect with gaming professionals from around the world.Ask question,share insights,and build your network today.Keep the conversation going with this QR code:50/5251/52Request a Demodata.ai52/52