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1、Global and China Animation Industry Report,2019-2025June 2019METHODOLOGY Both primary and secondary research methodologies were usedin preparing this study.Initially,a comprehensive and exhaustivesearch of the literature on this industry was conducted.Thesesources included related books and journals

2、,trade literature,marketing literature,other product/promotional literature,annualreports,security analyst reports,and other publications.Subsequently,telephone interviews or email correspondencewas conducted with marketing executives etc.Other sourcesincluded related magazines,academics,and consult

3、ingcompanies.INFORMATION SOURCESThe primary information sources include Company Reports,and National Bureau of Statistics of China etc.STUDY GOAL AND OBJECTIVESThis report provides the industry executives with strategically significantcompetitor information,analysis,insight and projection on thecomp

4、etitive pattern and key companies in the industry,crucial to thedevelopment and implementation of effective business,marketing andR&D programs.REPORT OBJECTIVES To establish a comprehensive,factual,annually updated and cost-effective information base on market size,competition patterns,market segmen

5、ts,goals and strategies of the leading players in the market,reviews and forecasts.To assist potential market entrants in evaluating prospective acquisition and joint venture candidates.To complement the organizations internal competitor information gathering efforts with strategic analysis,data int

6、erpretation and insight.To suggest for concerned investors in line with the current development of this industry as well as the development tendency.To help company to succeed in a competitive market,and understand the size and growth rate of any opportunity.Room 801,B1,Changyuan Tiandi Building,No.

7、18,Suzhou Street,Haidian District,Beijing,China 100080 Phone:+86 10 82600828 Fax:+86 10 82601570 Copyright 2012 ResearchInChinaAbstractUp to date,the global animation market is still firmly dominated by the United States and Japan,followed by South Korea thatsprings up.The global animation output va

8、lue approximates USD250 billion,and records as much as USD500 billion or so ifperipheral products are taken into account.The Japanese animation market was worth over JPY2 trillion for the first time in 2017,thanks to the foreign animation boom and business diversification.South Koreas animation sale

9、s in 2017 was estimated to beKRW1 trillion(about RMB6 billion),of which KRW724 billion(about RMB4.3 billion)might come from online animation whosemarket size is expected to report KRW1 trillion by 2020.Chinas animation industry has been progressing apace over the recent years,with its output value s

10、urging from RMB88.2 billionin 2013 to RMB174.7 billion in 2018 and expectedly outnumbering RMB200 billion in 2019 and standing at RMB375 billion by2025.The output value of animation is largely contributed by the upstream content market and the downstream derivative market,ofwhich the market of deriv

11、atives hit about RMB76.4 billion in 2017,doubling that of the former.In Japan,the market size ofderivatives is generally 8-10 times that of the broadcast market,indicating great growth potentiality of Chinese animationderivative market.Users habit of paying for animation content is still being culti

12、vated.In 2018,paid works accounted for 22%of the top 50 animationworks on air by view.Joint broadcast and exclusive broadcast of premium content shared the paid head content,71%of whichwas covered by iQIYI that performed well in the animation payment field.In the future,animation will be integrated

13、into the paidcontent along with dramas and movies.With the better living standards of adolescents and the widespread ACG(anime,comics and games)culture in China,there is anenormous number of pan-ACG users in China,hitting nearly 350 million in 2018(including more than 200 million online animationuse

14、rs).The huge user base triggers huge demand for animations.Room 801,B1,Changyuan Tiandi Building,No.18,Suzhou Street,Haidian District,Beijing,China 100080 Phone:+86 10 82600828 Fax:+86 10 82601570 Copyright 2012ResearchInChinaRoom 801,B1,Changyuan Tiandi Building,No.18,Suzhou Street,Haidian District

15、,Beijing,China 100080 Phone:+86 10 82600828 Fax:+86 10 82601570 Copyright 2012ResearchInChinaThe animation industry has always been a hot spot for investment,but it is primarily dominated by strategic investors includingplatform giants(such as Tencent,iQiyi,NetEase and Bilibili)as well as film and t

16、elevision companies(mainly Enlight Media andWanda Media).Among them,Bilibili and Tencent have become important players in the animation investment,and they haveinvested in a number of companies with IP capacity or animation production capabilities.The report highlights the following:Definition,indus

17、try chain,business model,development characteristics,etc.of animation industry;Animation industry policy,industry status,scale,etc.of global and segmented markets(USA,Japan,South Korea);Development environment,market size,competition pattern,industrial base,etc.of Chinas animation industry;Chinas an

18、imation industry chain,upstream,midstream and downstream enterprises,and user preference survey data;Scale,structure,trends,etc.of Chinas animation production and distribution markets(TV animation,animated film,anime games,new media animation);Scale,pattern,etc.of Chinas derivatives market(animation

19、 toys,animation clothing,theme park,brand licensing);Operation,development strategy,etc.of 8 foreign and 10 Chinese animation related enterprises.Room 801,B1,Changyuan Tiandi Building,No.18,Suzhou Street,Haidian District,Beijing,China 100080 Phone:+86 10 82600828 Fax:+86 10 82601570 Copyright 2012Re

20、searchInChinaTable of contentsRoom 801,B1,Changyuan Tiandi Building,No.18,Suzhou Street,Haidian District,Beijing,China 100080 Phone:+86 10 82600828 Fax:+86 10 82601570 1.Overview of Animation Industry1.1 Definition1.2 Industrial Chain1.3 Business Model1.4 Economic Characteristics1.5 Development Feat

21、ures2.Global Animation Industry Development2.1 Overview2.1.1 Support Policy2.1.2 Market Pattern2.2 United States2.2.1 Overview2.2.2 Development History2.2.3 Industrial Chain Analysis2.3 Japan2.3.1 Overview2.3.2 Development History2.3.3 Industrial Chain Analysis2.3.4 Production Costs2.4 South Korea3.

22、China Animation Industry Development3.1 Development Environment3.1.1 Policy Environment3.1.2 Industry Environment3.2 Market Size3.2.1 Output Value3.2.2 User Scale3.3 Enterprises Analysis3.3.1 Major Participants3.3.2 Production Type3.3.3 Media Type3.3.4 Integrated Type3.4 Competition Pattern3.4.1 For

23、eign Enterprises Layout in China3.4.2 Capital Interest3.5 Animation Industry Base4.Structure of and Analysis on Chinas Animation Industry Chain4.1 Industry Chain:Upstream,Midstream,Downstream4.2 Upstream Producers4.2.1 Content Production4.2.2 Animation Production4.3 Midstream Service Providers4.3.1

24、Anime Release and Broadcast4.3.2 Animation Derivative Industry4.4 Downstream Users5.Animation Production and Distribution Markets in China5.1 TV Animation5.1.1 Scale5.1.2 Structure5.2 Animated Film5.2.1 Scale5.2.2 PatternTable of contentsRoom 801,B1,Changyuan Tiandi Building,No.18,Suzhou Street,Haid

25、ian District,Beijing,China 100080 Phone:+86 10 82600828 Fax:+86 10 82601570 5.3 Cartoon Game5.4 Comic5.5 New Media Market5.5.1 Overview5.5.2 Characteristics5.5.3 Profit Model5.5.4 Industrial Subject5.5.5 Market Demand5.5.6 Market Size5.5.7 Trends6.China Animation Derivative Industry6.1 Overview6.2 A

26、nimation Toy6.2.1 Scale6.2.2 Pattern6.3 Animation Apparel6.3.1 Scale6.3.2 Pattern5.3.3 Enterprise6.4 Theme Park6.4.1 Overview6.4.2 Major Enterprises6.5 Brand Authorizing6.5.1 Market Scale6.5.2 Characteristics and Existing Problems6.5.3 Trends7.Typical Enterprises in Global Animation Industry7.1 Disn

27、ey7.1.1 Profile7.1.2 Main Business7.1.3 Development Course7.1.4 Operation7.1.5 Business Model7.1.6 Competitive Advantages7.2 Bandai Namco Group7.2.1 Profile7.2.2 Development Course7.2.3 Operation7.2.4 Development Strategy7.3 Hasbro7.3.1 Profile7.3.2 Development Course7.3.3 Brand Introduction7.3.4 Op

28、eration7.3.5 Development Plan7.4 Toei Animation7.4.1 Profile7.4.2 Development Course7.4.3 Operation7.5 Others7.5.1 DreamWorks7.5.2 Pixar Animation7.5.3 Sotsu7.5.4 Studio GhibliTable of contentsRoom 801,B1,Changyuan Tiandi Building,No.18,Suzhou Street,Haidian District,Beijing,China 100080 Phone:+86 1

29、0 82600828 Fax:+86 10 82601570 8.Typical Enterprises in Chinas Animation Industry8.1 Guangdong Alpha Animation And Culture Co.,Ltd.8.1.1 Profile8.1.2 Development Course8.1.3 Operation8.1.4 R&D Expense8.1.5 Competitive Advantages8.1.6 Strategic Layout8.1.7 Performance Forecast8.2 Meisheng Cultural&Cr

30、eative Corp.,Ltd.8.2.1 Profile8.2.2 Development Course8.2.3 Products8.2.4 Operation8.2.5 Development Strategy8.2.6 Performance Forecast8.3 Huawei Technology Co.,Ltd.8.3.1 Profile8.3.2 Development History8.3.3 Operation8.3.4 R&D Expense8.3.5 Development Strategy8.3.6 Performance Forecast8.4 Fantawild

31、 Holdings Inc.8.4.1 Profile8.4.2 Operation8.4.3 Business8.4.4 Strategy8.5 Taomee Holdings Limited8.5.1 Profile8.5.2 Development Course8.5.3 Business8.6 Zhejiang Zhongnan Animation Co.Ltd8.6.1 Profile8.6.2 Operation8.6.3 Major Customers&Suppliers8.6.4 R&D Investment8.6.5 Development Strategy8.7 JY An

32、imation8.7.1 Profile8.7.2 Operation8.7.3 Major Customers&Suppliers8.7.4 R&D Investment8.7.5 Development Strategy8.8 Others8.8.1 Toonmax Media Co.,Ltd.8.8.2 Tencent Animation8.8.3 CCTV Animation.Com8.8.4 Uyoung Media Industrial Chain of Animation IndustryBusiness Model of Animation IndustryCharacteri

33、stics of Industrial Culturalization and Cultural IndustrializationThemes included in Classic Cartoon Images in America and JapanBroadcast of Classic Cartoon ImagesCorrelation Effects of Animation IndustrySupport Policy and Influence of Animation Industry in Developed NationsSupport Measures of Overs

34、eas Animation IndustryThree Tiers of Global Animation IndustryMajor Countries Animation DevelopmentDevelopment History of American Animation IndustryNumber of Animated Films Released in the United States,2000-2018Animation Industrial Chain in United StatesProduction Costs of Major U.S.Animation Stud

35、iosAuthorization Scale of Major Global Animation Companies,2018Japans Animation Market Size,2010-2018Overseas Revenue of Japans Animation Industry and Proportion,2010-2018Japans Animation Market Structure in A Broad Sense,2010-2018Japans Animation Market Structure in A Narrow Sense,2010-2018Producti

36、on Duration of Kid/Family Animation and Late-night TV Animation in Japan,2010-2017Box Office Earnings of Theatrical Animation in Japan,2010-2017Number of Theatrical Animation Works and Their Production Minutes in Japan,2010-2017Japans Revenue from Animation Videogram,2010-2017Japans Revenue from Ani

37、mation Distribution via the Internet,2010-2017Distribution of Japanese Animation StudiosDevelopment History of Japanese Animation IndustryJapanese Animation Industry ChainTable of contentsRoom 801,B1,Changyuan Tiandi Building,No.18,Suzhou Street,Haidian District,Beijing,China 100080 Phone:+86 10 826

38、00828 Fax:+86 10 82601570 Investment Chain of Animation Industry in JapanMid-term Production Price of Japanese Animation Companies(by Process),2018Scale of South Koreas Main Animation and Derivatives Exports,2013-2018Policies on China Animation IndustryStructure of Chinese Residents Consumption Expe

39、nditure in China,2018Investments in Chinas Culture and Entertainment Industry,2013-2018Total Value of Animation Industry and Growth Rate in China,2015-2025EACG User Scale in China,2013-2018Distribution of Chinese Animation Enterprises,2018Major Participants in Animation IndustryRepresentative Compan

40、ies in China Animation Industrial ChainMajor Animation Images and Producers in China,2013-2018Government Subsidies in China Animation IndustryChinas Animation Production Costs,2015-2018Six Animation Satellite TV Channels in ChinaMajor Listed Companies in Animation Derivative IndustryRevenue and Net

41、Income of Major Chinese Animation Derivatives Enterprises,2014-2018Growth in Revenue and Net Income of Major Chinese Animation Derivatives Enterprises,2014-2018Structure of Animation Content Consumer Market in China,2018Number of Chinese Animation Companies Securing Financing,2010-2018Financing of C

42、hina Animation Industry,2016-2018Types of Animation Industry Bases in ChinaAnimation Industrial Base List in ChinaOperation Mode of China Animation Industry BaseChinas Animation Industry ChainChinese Original Animation Companies and Their Representative WorksChinese Original Animation Production Com

43、panies and Their Contract ProductsDistribution Channels of Chinese Animation ProductsTable of contentsRoom 801,B1,Changyuan Tiandi Building,No.18,Suzhou Street,Haidian District,Beijing,China 100080 Phone:+86 10 82600828 Fax:+86 10 82601570 Main Business Models of Chinese Original Animation Companies

44、Scale of Users Interested in Weibo Animation,2016-2018Gender Ratio of Weibo Animation Users,2017-2018Educational Background of Weibo Animation UsersAge of Weibo Animation Users,2017-2018Geographical Distribution of Weibo Animation UsersPrimary Interest Distribution of Weibo Animation UsersSecondary

45、Interest Distribution of Weibo Animation UsersWomens Favorite Top 10 Weibo Animation GenresMens Favorite Top 10 Weibo Animation GenresMonthly Average Consumption of Weibo Animation UsersYears That Weibo Animation Users Spent on AnimationWeekly Average Time That Weibo Animation Users Spent on Animati

46、onMonthly Average Consumption of Weibo Animation UsersCity Distribution of Male Animation Users Born after 1995Number of China-made Cartoons,2013-2018Duration of China-made Cartoons,2015-2025EQuantity Structure of Chinese TV Animation(by Theme),2018Duration Structure of Chinese TV Animation(by Theme

47、),2018Broadcast Time of TV Animation in China,2011-2018Chinas TV Animation Imports and Exports,2017Animated Film Production in China,2015-2025EAnimated Film Screenings in China,2012-2019Animated Film Viewers in China,2012-2019Animated Film Releases in China,2010-2019Box Office Earnings of China Anim

48、ated Film Market,2010-2019Box Office Earnings from China-made Animated Films as a Percentage of Total from Animated Films,2010-2025ENumber of China-made Animated Films with the Box Office of over RMB50 million,2010-2018Table of contentsRoom 801,B1,Changyuan Tiandi Building,No.18,Suzhou Street,Haidia

49、n District,Beijing,China 100080 Phone:+86 10 82600828 Fax:+86 10 82601570 Regional Structure of Animated Films in China,2018Online Games Market Size in China,2011-2025EStructure of Online Games Market Size in China,2013-2019Number of Comic Readers in China,2015-2025ETop 10 Chinese Comic Works on New

50、 Media Distribution Channel of AnimationPayment Models of Comic Content in ChinaIntroduction of Mainstream Independent Animation Websites in ChinaChinas Smartphone Ownership by AgeNetwork Animation Coverage(by Age),2018Chinas Internet Comics User Scale,2015-2025EChinas Animation Derivatives Market S

51、ize,2015-2025EChinas Animation Derivatives Market Share by Segment,2016/2018Chinas Animation Toy Market Size and YoY,2015-2025ECompetition Pattern of Chinas Animation Toy Market,2018Chinas Animation Apparel Market Size,2015-2025ESupply Structure of Animation Apparel in China,2018Chinas Exported Anim

52、ation Apparel as a Percentage of Export Destination Consumption Amount,2018Domestic Animation Apparel Enterprises in ChinaDistribution of Disneyland Parks in the WorldPassenger Flow of Shanghai Disney ResortShenzhen Huaqiangs Theme ParksChinas Animation Brand Licensing Market Size,2015-2025EChinas B

53、rand Licensing Market Structure,2018Profile of DisneyMain Business Units of DisneyGlobal Business Distribution of DisneyDevelopment History of DisneySelected Financials of Disney,FY2012-FY2018Table of contentsRoom 801,B1,Changyuan Tiandi Building,No.18,Suzhou Street,Haidian District,Beijing,China 10

54、0080 Phone:+86 10 82600828 Fax:+86 10 82601570 Revenue and Operating Income of Disney by Business,FY2014-2018Revenue Structure of Disney by Region,FY2014-2018Animation Business Architecture of DisneyValue Chain of Disney BrandIndustry Structure of Disney BrandBusiness Model of DisneyBusiness Units o

55、f Bandai Namco GroupBusiness Model of Bandai Namco GroupDevelopment History of Bandai Namco GroupMilestones of Bandai Namco GroupSelected Financials of Bandai Namco Group,FY2011-FY2018Revenue and Operating Income of Bandai Namco Group(by Business),FY2015-FY2018Development Plan of Bandai Namco Group,

56、FY2019Revenue Structure of Bandai Namco Group by Region,FY2019Medium Term Development Planning of Bandai Namco GroupDevelopment Goals of Bandai Namco GroupIntroduction of HasbroBusiness Industrial Chain of HasbroDevelopment History of Bandai Namco GroupDevelopment Phases of Hasbro BrandsBrands of Ha

57、sbroSelected Financials of Hasbro,2013-2018Revenue Breakdown of Hasbro by Product,2014-2018Revenue Breakdown of Hasbro by Business,2014-2018Branding Plan of HasbroKey Promotion Brands of Hasbro,2015Operations of Toei AnimationGlobal Presence of Toei AnimationTable of contentsRoom 801,B1,Changyuan Ti

58、andi Building,No.18,Suzhou Street,Haidian District,Beijing,China 100080 Phone:+86 10 82600828 Fax:+86 10 82601570 Development History of Toei AnimationProduction Process of Cartoon Images of Toei AnimationRevenue of Toei Animation by Business,FY2011-FY2018Revenue of Toei Animation by Market Segment,

59、FY2011-FY2018Revenue of Toei Animation(by Region),FY2011-FY2018Box Office Results of Dreamworks Movies,1998-2018Development History of Pixar Animation StudiosBox Office of Animated Films of Pixar AnimationPixar Movies to Be Released,2017-2025EBasic Information of SotsuBusiness Introduction of SotsuD

60、evelopment History of SotsuRevenue and Net Income of Sotsu,FY2012-FY2018Box Office of Animated Films of Studio GhibliDevelopment History of Guangdong Alpha Animation and Culture,2011-2019Revenue and Net Income of Guangdong Alpha Animation and Culture,2009-2018Revenue Structure of Guangdong Alpha Ani

61、mation and Culture(by Business),2010-2018Animation Toy Output and Sales Volume of Guangdong Alpha Animation and Culture,2014-2018Revenue Structure of Guangdong Alpha Animation and Culture(by Region),2006-2018Gross Margin of Guangdong Alpha Animation and Culture(by Business),2010-2018R&D Costs and%of

62、 Total Revenue of Guangdong Alpha Animation and Culture,2011-2018Development History of Business Industrial Chain of Guangdong Alpha Animation and CultureCapital Distribution of Guangdong Alpha Animation and Culture,2010-2019Revenue and Net Income of Guangdong Alpha Animation and Culture,2016-2020ED

63、evelopment History of Meisheng Cultural&CreativeMeisheng Cultural&Creatives Apparel ProductsRevenue and Net Income of Meisheng Cultural&Creative,2013-2018Revenue Structure of Meisheng Cultural&Creative(by Business),2017-2018Table of contentsRoom 801,B1,Changyuan Tiandi Building,No.18,Suzhou Street,H

64、aidian District,Beijing,China 100080 Phone:+86 10 82600828 Fax:+86 10 82601570 Revenue Structure of Meisheng Cultural&Creative(by Region),2013-2018Operational Data of Major Subsidiaries of Meisheng Cultural&Creative,2018Revenue and Net Income of Meisheng Cultural&Creative,2016-2020EDevelopment Histo

65、ry of Huawei TechnologyRevenue and Net Income of Huawei Culture,2013-2019Revenue Structure of Huawei Culture(by Business),2014-2018Revenue Structure of Huawei Culture(by Region),2013-2018Operational Data of Major Subsidiaries of Huawei Culture,2018H1R&D Costs and%of Total Revenue of Huawei Culture,2

66、013-2019Revenue and Net Income of Huawei Culture,2016-2020EIndustrial Bases of FantawildRevenue and Net Income of Fantawild,2014-2019Revenue Structure of Fantawild(by Business),2014-2019Top 5 Clients of Fantawild,2018Top 5 Suppliers of Fantawild,2018Theme Park Distribution of Fantawild in ChinaCultu

67、re Content Products and Service of FantawildDevelopment Plan of FantawildDevelopment History of TaomeeBusiness Introduction of TaomeePartners of Zoland AnimationRevenue and Net Income of Zhejiang Zoland Animation,2013-2019Revenue and Gross Margin of Zhejiang Zoland Animation(by Business),2013-2019Zh

68、ejiang Zoland Animations Revenue from Top 5 Customers and%of Total Revenue,2018Top 5 Suppliers of Zhejiang Zoland Animation,2018R&D Costs and%of Total Revenue of Zhejiang Zoland Animation,2013-2019Revenue and Net Income of JY Animation,2013-2019Table of contentsRoom 801,B1,Changyuan Tiandi Building,

69、No.18,Suzhou Street,Haidian District,Beijing,China 100080 Phone:+86 10 82600828 Fax:+86 10 82601570 Revenue and Gross Margin of JY Animation(by Business),2013-2019JY Animations Revenue from Top 5 Customers and%of Total Revenue,2018Top 5 Suppliers of JY Animation,2018R&D Costs and%of Total Revenue of

70、 JY Animation,2013-2019Business Structure of Toonmax MediaPartners of Toonmax MediaDevelopment Overview of CCTV Animation Co.,LtdDevelopment History of Uyoung MediaMain Businesses of Uyoung MediaMajor IP Works of Uyoung MediaTable of contentsRoom 801,B1,Changyuan Tiandi Building,No.18,Suzhou Street,

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