《Sensor Tower：2024年全球旅行應用與品牌市場洞察報告（英文版）（33頁）.pdf》由會員分享，可在線閱讀，更多相關《Sensor Tower：2024年全球旅行應用與品牌市場洞察報告（英文版）（33頁）.pdf（33頁珍藏版）》請在三個皮匠報告上搜索。

1、2024 Travel Apps and Brands Market Insights 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower Introduction/Overview Clarification on Revenue and Download Data Sensor Towers revenue figures are derived from App Store and Google Play IAP estimates,excluding ad revenue,third-party Android app-stor

2、e sales,and direct sales from developer websites.Unless otherwise stated as net revenue,all figures reflect gross revenue(before platform deductions).Download estimates from Sensor Tower include only App Store and Google Play downloads,excluding pre-installs,duplicate downloads,and third-party Andro

3、id app-store data.Google Play is not available in mainland China.The report delivers a comprehensive analysis of the travel apps market on both the App Store and Google Play for 2024,including global downloads and revenue trends of travel apps for the past few years,downloads and MAU rankings of dom

4、inant travel apps in different markets,digital advertising trends of travel brands,and the performance of leading brands in Asia-Pacific Region.Additionally,the report includes a case study of T,a popular travel app and brand.2 2024 Sensor Tower Inc.-All Rights ReservedIntroduction/Overview Overview

5、 of the Travel Apps Market Performance of Travel Apps in Popular Markets Overview of the Digital Advertising for Travel Brands Case Study:T Key TakeawaysContents0204081519253 2024 Sensor Tower Inc.-All Rights ReservedOverview of the Travel Apps Market4 2022 Sensor Tower Inc.-All Rights Reserved 2024

6、 Sensor Tower Inc.-All Rights ReservedTravel Apps Downloads Trends from 2020 to 2024Global travel app downloads increased by 4.4%year-over-year from January to September 2024,with total downloads projected to surpass 2.8 billion by the end of the yearFrom 2020 to 2024,global travel apps downloads ha

7、ve increased steadily year by year.In the period from January to September 2024,downloads grew by 4.4%year-over-year,reaching 2.15 billion.It is projected that total downloads will exceed 2.8 billion by the end of 2024.At the same time,global in-app purchase revenue for travel apps has continued to

8、grow.From January to September 2024,travel apps revenue increased by 19.5%year-over-year,reaching$140 million.It is projected that total revenue for 2024 will exceed$180 million.Note:Data as of September 2024.Data source:Sensor Tower App Performance Insights.Global Travel Apps IAP Revenue from 2020

9、to 20240B1B2B3B20202021202220232024App StoreGoogle PlayDownloads Forecast$0B$0.1B$0.2B20202021202220232024App StoreGoogle PlayRevenue Forecast5 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedGlobal travel apps market experiences a peak in downloads and revenue e

10、very JulyDue to the impact of the COVID-19 pandemic,global travel app downloads fell to a historic low in April 2020.Since then,global travel app downloads and revenue have shown a cyclical upward trend in line with seasonal patterns.Every February,both downloads and revenue for travel apps reach th

11、eir annual low.From February to July,travel app downloads gradually increase,reaching an annual peak around July.Note:Data as of August 2024.Data source:Sensor Tower App Performance Insights.Monthly Revenue$0M$5M$9M$14M$18MMonthly Downloads0B0.1B0.3B2020/1/12020/3/12020/5/12020/7/12020/9/12020/11/12

12、021/1/12021/3/12021/5/12021/7/12021/9/12021/11/12022/1/12022/3/12022/5/12022/7/12022/9/12022/11/12023/1/12023/3/12023/5/12023/7/12023/9/12023/11/12024/1/12024/3/12024/5/12024/7/1DownloadsRevenueGlobal Travel Apps Downloads and In-App Purchases Revenue Monthly Trends from January to September 2024Apr

13、il 2020August 2020February 2021July 2021February 2022July 2022February 2023July 2023February 2024July 20246 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedGlobal Travel Apps Revenue Share from January to September 2024-By MarketsGlobal Travel Apps Downloads Shar

14、e from January to September 2024-By MarketsDownloadsOthers11%South Korea2%Japan3%Southeast Asia8%Latin America8%China iOS10%United States14%India15%Europe29%RevenueOthers11%Japan3%China iOS3%Latin America5%United States38%Europe40%India,the United States,and China are the three largest markets globa

15、lly for travel app downloadsIndia is the largest individual market globally for travel apps downloads,contributing 15%of the total downloads from January to September 2024.The United States and China iOS market follow closely,contributing 14%and 10%of the total downloads,respectively.In terms of rev

16、enue,from January to September 2024,travel apps revenue from the European and United States markets accounted for 40%and 38%of the total global revenue,respectively.Note:Data as of September 2024.Data source:Sensor Tower App Performance Insights.7 2024 Sensor Tower Inc.-All Rights ReservedPerformanc

17、e of Travel Apps in Popular Markets8 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedTravel apps downloads and MAU ranking in Chinas iOS market from January to September 2024Note:Data from January to September 2024.Data source:Sensor Tower App Performance Insight

18、s.Downloads RankingMAU Ranking1?12306?1?2?2?3?3?4?4?12306?5?5?6?6?7?Tongcheng Network Technology7?China Mobile8?8?Tongcheng Network Technology9?Beijing Qunar Information Technology9?Beijing Qunar Information Technology10?10?With the easing of pandemic policies,the download of travel apps in the Chin

19、ese iOS market has gradually rebounded since Q1 2023,reaching its highest level since 2020 in Q3 2023,nearing 80 million downloads.The national railway ticketing system,?12306,experienced a month-over-month growth of 260%in downloads within the Chinese iOS market in 2023,approaching 43 million downl

20、oads.From January to September 2024,this app has risen to the top of the travel app download rankings in the Chinese iOS market.Due to its product matrix covering various aspects of users lives,?maintains its position as the leader in monthly active users among travel apps in the Chinese iOS market,

21、approaching 65 million users.This app also ranks third in downloads,consistent with its position from the same period last year.Quarterly Downloads0M30M60M90MQ1 2019Q3 2019Q1 2020Q3 2020Q1 2021Q3 2021Q1 2022Q3 2022Q1 2023Q3 2023Q1 2024Q3 2024Travel Apps Quarterly Downloads in Chinas iOS Market from

22、Q1 2019 to Q2 20249 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedDownloads RankingMAU Ranking1Google Maps Google1?WiFi WiFiShare2GO JapanTaxi2Google Maps Google3Suica East Japan Railway Company3Google Translate Google4Disneyland Disney4Suica East Japan Railway

23、 Company5Smart EX Central Japan Railway Company5B Booking Holdings6ANA All Nippon Airways6Uber Uber Technologies7Agoda A7GO JapanTaxi8Google Translate Google8Grab Grab Holdings9T T9?Catarizm10Universal Studios Japan Comcast10Disneyland DisneyQuarterly Downloads0M11M22MQ1 2019Q3 2019Q1 2020Q3 2020Q1

24、2021Q3 2021Q1 2022Q3 2022Q1 2023Q3 2023Q1 2024Q3 2024Beginning in Q1 2022,travel app downloads in the Japanese market have returned to an upward trajectory,with a year-over-year growth of 13%in Q3 2024,surpassing 20 million downloads.Google Maps downloads remain stable,ranking first in travel app do

25、wnloads in Japan from January to September 2024,while also securing second place in active user rankings.The local travel app Suica has seen month-over-month increases in downloads and active users of 10%and 14%,respectively,achieving third place in downloads and fourth place in active users.Travel

26、apps downloads and MAU ranking in Japan from January to September 2024Note:Data from January to September 2024.Data source:Sensor Tower App Performance Insights.Travel Apps Quarterly Downloads in Japan from Q1 2019 to Q2 202410 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Ri

27、ghts ReservedDownloads RankingMAU Ranking1Kakao T Kakao Corp1Kakao T Kakao Corp2T T2Grab Grab Holdings3NAVER Map NAVER Corp3?(?)?4T-money GO Tmoney Co4NAVER Map NAVER Corp5?WADcorp5KakaoMap Kakao Corp6KakaoMap Kakao Corp6?WITHINNOVATION Corp7Agoda A7B B8?WITHINNOVATION Corp8Google Maps Google9Korail

28、Talk?9KorailTalk?10?(?)?10Skyscanner SkyscannerQuarterly Downloads0M11M22MQ1 2019Q3 2019Q1 2020Q3 2020Q1 2021Q3 2021Q1 2022Q3 2022Q1 2023Q3 2023Q1 2024Q3 2024Since 2020,the download of travel apps in the South Korean market has remained relatively stable,reaching 14.5 million downloads in Q3 2024.Th

29、e local ride-hailing application,Kakao T,has topped both download and active user rankings.As of September 2024,Kakao T has accumulated nearly 58 million downloads,with a monthly active user(MAU)count of 14 million.During this period,T experienced an 18%month-over-month increase in downloads within

30、the South Korean market,rising to second place in the download rankings,making South Korea the largest individual market for this app.Travel apps downloads and MAU ranking in South Korea from January to September 2024Note:Data from January to September 2024.Data source:Sensor Tower App Performance I

31、nsights.Travel Apps Quarterly Downloads in South Korea from Q1 2019 to Q2 202411 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedDownloads RankingMAU Ranking1Grab Grab Holdings1Grab Grab Holdings2Google Maps Google2Google Maps Google3maxim PT.SITO3Google Translat

32、e Google4Gojek PT.GOTO GOJEK TOKOPEDIA TBK4Gojek PT.GOTO GOJEK TOKOPEDIA TBK5 Xanh SM GSM Green and Smart Mobility JSC5Traveloka Traveloka6Google Translate Google6maxim PT.SITO7T T7B Booking Holdings8Traveloka Traveloka8Waze Navigation&Live Traffic Google9Instabridge Instabridge Sweden AB9inDrive SU

33、OL INNOVATIONS10Agoda A10Agoda AIn Q2 2024,travel app downloads in the Southeast Asian market reached a historical high of nearly 61 million downloads(excluding third-party Android markets),with the Indonesian market contributing nearly 44%of the total downloads.From January to September 2024,Grab e

34、xperienced a month-over-month growth of 12%in downloads within the Southeast Asian market,maintaining its position as the leader in both download and active user rankings.The Russian ride-hailing application maxim ranked third in downloads,while the Vietnamese ride-hailing app Xanh SM saw a remarkab

35、le month-over-month increase of 120%in downloads,climbing to fifth place in the download rankings.Quarterly Downloads0M31M61MQ1 2019Q3 2019Q1 2020Q3 2020Q1 2021Q3 2021Q1 2022Q3 2022Q1 2023Q3 2023Q1 2024Q3 2024Travel apps downloads and MAU ranking in Southeast Asia from January to September 2024Note:

36、Data from January to September 2024.Data source:Sensor Tower App Performance Insights.Travel Apps Quarterly Downloads in Southeast Asia from Q1 2019 to Q2 202412 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedDownloads RankingMAU Ranking1Where is my Train Gopi V

37、ora1Where is my Train Gopi Vora2Rapido Rapido Bike Taxi2ixigo Trains Le Travenues Technology3Uber Uber Technologies3Google Translate Google4ixigo Trains Le Travenues Technology4Uber Uber Technologies5Ola ANI Technologies5Rapido Rapido Bike Taxi6Google Translate Google6Ola ANI Technologies7IRCTC Rail

38、 Connect IRCTC Official7ConfirmTkt Le Travenues Technology8ConfirmTkt Le Travenues Technology8MakeMyTrip MakeMyT9MakeMyTrip MakeMyT9IRCTC Rail Connect IRCTC Official10redBus Pilani Soft Labs10Google Maps GoogleIn Q2 2024,downloads of travel apps in the Indian market reached a historic high,exceeding

39、 110 million downloads(excluding third-party Android markets).The train travel app,Where is My Train,maintained its position at the top of both the download and active user rankings,with nearly 400 million active users in the Indian market as of September 2024(excluding third-party Android markets).

40、Rapido,a local ride-sharing app,experienced a month-over-month growth of nearly 35%in downloads during this period,rising to second place in the download rankings and surpassing Uber in the Indian ride-hailing market.Quarterly Downloads0B0.1BQ1 2019Q3 2019Q1 2020Q3 2020Q1 2021Q3 2021Q1 2022Q3 2022Q1

41、 2023Q3 2023Q1 2024Q3 2024Travel apps downloads and MAU ranking in India from January to September 2024Note:Data from January to September 2024.Data source:Sensor Tower App Performance Insights.Travel Apps Quarterly Downloads in India from Q1 2019 to Q2 202413 2022 Sensor Tower Inc.-All Rights Reser

42、ved 2024 Sensor Tower Inc.-All Rights ReservedDownloads RankingMAU Ranking1Google Maps Google1Google Maps Google2Uber Uber Technologies2Uber Uber Technologies3Waze Navigation&Live Traffic Google3B Booking Holdings4B Booking Holdings4Grab Grab Holdings5Airbnb Airbnb5Google Translate Google6DiDi Rider

43、 DiDi6Waze Navigation&Live Traffic Google7EasyPark Easy Park AS7Ola ANI Technologies8Qantas Airways Qantas Airways8Skyscanner Skyscanner9Google Translate Google9Airbnb Airbnb10Virgin Australia Virgin Australia Holdings10DiDi Rider DiDiIn Q3 2024,downloads of travel apps in Australia reached a histor

44、ic high,exceeding 10 million.The travel app market in New Zealand remained relatively stable,nearing 1.4 million downloads in Q3 2024.Google Maps and Uber secured the top two positions in both downloads and active user rankings for travel apps in the Australia-New Zealand market from January to Sept

45、ember 2024.B also performed steadily,ranking fourth in downloads and third in active users.The navigation app,Waze,experienced a month-over-month increase of 28%in downloads,rising to third place in the download rankings.Quarterly Downloads0M6M12MQ1 2019Q3 2019Q1 2020Q3 2020Q1 2021Q3 2021Q1 2022Q3 2

46、022Q1 2023Q3 2023Q1 2024Q3 2024New ZealandAustraliaTravel apps downloads and MAU ranking in Australia and New Zealand from January to September 2024Note:Data from January to September 2024.Data source:Sensor Tower App Performance Insights.Travel Apps Quarterly Downloads in Australia and New Zealand

47、from Q1 2019 to Q2 202414 2024 Sensor Tower Inc.-All Rights ReservedOverview of the Digital Advertising for Travel Brands15 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedTravel Brands Advertising Expenditures Trends in the United States,United Kingdom and Germa

48、ny from 2019 to 2024In the United States and European markets,digital advertising expenditures and impressions of travel brands are ascending year-over-year,and hitting a new height in 2024The United States continues to be the leading market for digital advertising expenditure by travel brands globa

49、lly.From January to September 2024,spending reached$2.55 billion,reflecting a 14%increase year-over-year.It is projected that total digital advertising expenditure for the full year 2024 will approach$3.5 billion.As investment increases,the exposure of digital advertisements for travel brands in the

50、 U.S.market has risen steadily.From January to September 2024,ad impressions exceeded 280 billion,marking a 9%year-over-year growth.It is projected that the total digital ad impressions for the full year 2024 will surpass 380 billion.Note:Data as of September 2024,with October to December data are e

51、stimates.Data source:Sensor Tower Digital Advertising Insights.Travel Brands Ad Impressions Trends in the United States,United Kingdom and Germany from 2019 to 2024$0B$1B$2B$3B$4B201920202021202220232024United StatesUnited KingdomGermany0B100B200B300B400B201920202021202220232024United StatesUnited K

52、ingdomGermany16 2024 Sensor Tower Inc.-All Rights ReservedAir New Zealand and Cathay Pacific Airways have emerged as the top Asia-Pacific travel brands in terms of digital advertising investment in the U.S.marketNote:Data as of September 2024.Data source:Sensor Tower Digital Advertising Insights.Avi

53、ation brands are the most common type among the leading Asia-Pacific travel brands in the U.S.market.From January to September 2024,nearly half of the top 20 Asia-Pacific travel brands by advertising expenditure in this market were aviation companies.Among them,Air New Zealand topped the list of Asi

54、a-Pacific travel brands in digital advertising expenditure,followed by Hong Kongs Cathay Pacific Airways in second place.Asia-Pacific Travel Brand Advertisers Digital Advertising Expenditure in the U.S.Market Ranking for January to September 2024RankIconAdvertisersRankIconAdvertisers1Air New Zealand

55、11Japan Airlines2Cathay Pacific Airways12Qantas Airways3Tourism Australia13Singapore Airlines4Genting Group14Philippine Airlines5Air India15Singapore Tourism Board6ANA(All Nippon Airways)16InterGlobe Aviation7Intrepid Group17T8New Zealand Tourism Board18Sentosa Development Corporation9Wego Travel19A

56、siana Airlines10Destination NSW20Japan National Tourism Organization17 2024 Sensor Tower Inc.-All Rights ReservedDistribution of Digital Advertising Expenditure by Leading Asia-Pacific Travel Brand Advertisers in the U.S.Market from January to September 2024-By ChannelAir New ZealandCathay Pacific A

57、irways Tourism AustraliaGenting GroupAir IndiaAll Nippon Airways0%25%50%75%100%FacebookInstagramDesktop DisplayLinkedinYouTubeTikTokOTTOthersFacebook,Instagram,and LinkedIn are the primary advertising channels for leading Asia-Pacific travel brandsNote:Data as of September 2024.Data source:Sensor To

58、wer Digital Advertising Insights.Facebook and Instagram are the primary advertising channels for leading Asia-Pacific travel brands such as Air New Zealand,Genting Group,Air India,and All Nippon Airways in the U.S.market.From January to September 2024,the combined advertising spend on Facebook and I

59、nstagram for these four brands exceeded 60%,with Air India and All Nippon Airways surpassing 75%.In contrast,Cathay Pacific Airways allocated 61%of its digital advertising budget to LinkedIn,aiming to attract more business professionals.18 2024 Sensor Tower Inc.-All Rights ReservedCase Study:T19 202

60、4 Sensor Tower Inc.-All Rights ReservedTTMonthly Active Users(MAU)0M3M5M8M10MMonthly Downloads0M2M3M2013/8/12014/1/12014/6/12014/11/12015/4/12015/9/12016/2/12016/7/12016/12/12017/5/12017/10/12018/3/12018/8/12019/1/12019/6/12019/11/12020/4/12020/9/12021/2/12021/7/12021/12/12022/5/12022/10/12023/3/120

61、23/8/12024/1/12024/6/1DownloadsMAUGlobal Monthly Downloads and Active User Trends of T from August 2013 to August 2024Downloads and active users of T have continued to grow rapidly in recent years20 2024 Sensor Tower Inc.-All Rights ReservedTs Global Cumulative Downloads by MarketDownloadsOthers14%H

62、ong Kong,Taiwan and Macau12%United States7%Japan7%South Korea13%Europe19%Southeast Asia28%65%of Ts total downloads originate from Asia,with South Korea emerges as the highest contributor to these downloadsNote:Data as of September 2024.Data source:Sensor Tower App Performance Insights.Download estim

63、ates from Sensor Tower include only App Store and Google Play downloads,excluding pre-installs,duplicate downloads,and third-party Android app-store data.Google Play is not available in mainland China.Asia serves as the primary market for T,accounting for 65%of the total global downloads.Within this

64、 region,Southeast Asia,South Korea,Japan,Hong Kong,Taiwan,and Macau contributed to 28%,13%,7%,and 12%,of the downloads respectively.In contrast,Europe and the United States account for 19%and 7%of the total global downloads,respectively.21 2024 Sensor Tower Inc.-All Rights ReservedT topped the downl

65、oad rankings for travel apps in South Korea for Q3 2024,and ranked among the top 10 travel apps by downloads in Japan and Southeast AsiaSouth Korea1T-money GOTmoney Co23456AgodaAKakaoMapKakao CorpWITHINNOVATION CorpUberUber TechnologiesKorailTalk78910WADcorpNAVER MapNAVER CorpTTKakao TKakao CorpJapa

66、n1Smart EXCentral Japan Railway Company23456ANAAll Nippon AirwaysDisneylandDisneyGoogle MapsGoogleGoogle TranslateGoogleBBooking Holdings78910AgodaASuicaEast Japan Railway CompanyTTGOJapanTaxiTravel Apps Q3 2024 Downloads Rankings in South Korea,Japan,and Southeast Asia.Data Source:Sensor Tower App

67、Performance InsightsSoutheast Asia1Xanh SMGSM Green and Smart Mobility JSC23456TTGoogle TranslateGoogleGoogle MapsGoogleAgodaAInstabridgeInstabridge Sweden AB78910GojekPT.GOTO GOJEK TOKOPEDIA TBKmaximPT.SITOTravelokaTravelokaGrabGrab Holdings22 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor

68、Tower Inc.-All Rights ReservedQ3 2024 SOV Rankings for Travel App Advertising on AdMob and YouTube Platforms in South Korea and JapanSouth Korea-AdMobT Skyscanner Agoda 0%60%South Korea-YouTubeT Agoda G car 0%70%Japan-AdMobT skyticket AirTrip 0%70%Japan-YouTubeT skyticket B 0%40%0M4M8M12MJan 2024Feb

69、 2024Mar 2024Apr 2024May 2024Jun 2024Jul 2024Aug 2024Sep 2024InstagramFacebookYouTubeOthersTs Digital Ad Impressions in the U.S.Market for January to September 2024T advertised extensively in South Korea and Japan,topping the Share of Voice(SOV)rankings for travel app advertising across multiple pla

70、tformsIn Q3 2024,T topped the SoV for travel app advertising on the AdMob and YouTube platforms in South Korea and Japan,significantly outperforming the second and third-ranked apps.In the U.S.market,T has also engaged in extensive advertising,with Instagram and Facebook accounting for 44%and 36%of

71、the total ad impressions,respectively.Note:Data as of July 2024.Data source:Sensor Tower App Performance Insights.23 2024 Sensor Tower Inc.-All Rights ReservedTs localized advertising materials emphasise the price advantages and high quality of booking flights and hotelsData Source:Sensor Tower App

72、Advertising Insights24 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedKey TakeawaysFrom January to September 2024,global downloads of travel apps increased by 4.4%year-over-year,reaching 2.15 billion downloads.Between 2020 and 2024,downloads of global travel app

73、s have steadily risen each year.For the period of January to September 2024,travel app downloads saw a 4.4%year-over-year increase,totalling 2.15 billion downloads.It is projected that the total downloads for the year 2024 will exceed 2.8 billion.Global travel apps downloads exhibit cyclical fluctua

74、tions,with a peak occurring every July.Both downloads and revenue of global travel apps show a seasonal upward trend.February marks the annual low for both downloads and revenue,after which there is a continuous increase,culminating in an annual peak around July.India,the United States,and China are

75、 the three largest markets for global travel apps downloads India ranks as the largest market for travel apps downloads,contributing 15%of the total downloads from January to September 2024.The United States and China iOS market follow closely,with the United States contributing 14%,while Chinas con

76、tribution stands at 10%.25 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower APAC Insights TeamNan Lu Senior Director Marketing,APAC San FranciscoRui Ma Senior Analyst,APAC HubeiYena You Mobile Insights Strategist SeoulHideyuki Tsuji Mobile Insights St

77、rategist TokyoSara Tan Marketing Operations,APAC SingaporeDonny Kristianto Principal Market Insights Manager Singapore26 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower About UsGlobal Data Coverage Our platform provides the most comprehensive data on downloads and in-app revenue in the mobile

78、 market,with the App Stores global data coverage reaching 99%Sensor Tower is a leading and reliable enterprise mobile market insight consulting service platform,aiming to provide enterprises,publishers and developers around the world with comprehensive data performance,user usage and advertising tre

79、nds in the global mobile market.Store Data Acquisition Data from the App Store and Google Play Store obtained via the API is updated on a daily basisAccurate Data Index Multiple industry validation of product benchmarking milestone event data error of 5%Product Function Innovation Our platform conti

80、nues to update product features to better serve partners and customers27 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower SolutionsSensor Tower App Performance Insights For those who need visibility into the mobile app ecosystem Enjoy insight into:app

81、 rankings,downloads,and revenue;active users,demographics,retention,sessions,and time spent;app ratings and reviews,keywords,search ads,and more.Sensor Tower App Advertising Insights For those who need visibility into paid user acquisition strategies Enjoy insight into:global and regional share of v

82、oice(SOV)across apps and the biggest mobile app ad networks,top advertisers,publishers,creatives,and more.Sensor Tower Audience Insights For those who need visibility into your existing,competitor,and potential new audiences Enjoy insight into:which apps consumers are actually interacting with(app e

83、ngagement)AND which ads theyre seeing(ad exposure).Sensor Tower Digital Advertising Insights For those who need visibility into the digital ad ecosystem Gain insight into:ads served,spend and impression estimates,SOV,and more across key channels,like:Facebook,Instagram,X(formerly Twitter),OTT,YouTub

84、e,display,video,and others.28 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedPathmatics by Sensor Tower Retail Media Insights For those who need industry-first insight into on-and off-site retail media network investments Enjoy insight into:ad spend,media mix,sh

85、are of wallet,impressions,and SOV for brands and products across retailers gaining a coveted view into the co-branded digital ad ecosystem and retail media networks.Sensor Tower Advanced Usage Insights For those who need the deepest look into app user engagement Enjoy insight into:sessions per user;

86、time spent;time of day;days used per time period;new,retained,resurrected,and churned user trends;and cohort usage overlap.Sensor Tower Gaming Insights For those who need the deepest look into the mobile gaming ecosystem Enjoy insight into:downloads,revenue,RPD,and ARPDAU beyond the top-level catego

87、ry(Lifestyle&Puzzle)and can drill deeper into genres(Puzzle,Arcade,etc.)and sub-genres(Swap,Word,etc.).Pathmatics by Sensor Tower Premium Add-OnSensor Tower Add-OnsSensor Tower Solutions29 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower Platform For

88、those who prefer to access your data from our award-winning insights platform We provide users with a single login to our market insights platform and train users according to your specifications.Sensor Tower Connect For those who need your data integrated with other platforms,models,and tools We br

89、ing the raw data straight to you with minimal technical requirements and setup.Access the data via Snowflake,our API,or a scheduled data feed.Sensor Tower Labs For those with the most unique and blue sky data needs Partnering with Labs gives you first access to data not available in our platform unm

90、odeled panel data,correlated raw data,and more.Collaborate with Labs to create exceptional,off-market data solutions.Data DeliveryServicesSensor Tower Custom For those who need your Data classified,organised,or reported a bit differently Custom is the tailored data solution that powers your unique i

91、nsights needs.We build a custom data solution just for you;you drive how we categorise,organise,and report the data.Sensor Tower Solutions30 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower is the leading solution for mobile marketers,app developers,and industry analysts who demand competitive

92、 insights on the mobile economy.Sensor Towers product suite includes:App Intelligence,Store Intelligence,Ad Intelligence,and Usage Intelligence.L O N D O NS A N F R A N C I S C OS O U T H K O R E AC H I N AContact Info: SensorTower About UsJ A PA N31 2024 Sensor Tower Inc.-All Rights ReservedThis re

93、port and all original content contained within are wholly owned by Sensor Tower,Inc.2024.Modification,republication,distribution,or other unauthorised usage violate this copyright,unless express permission has been granted.App icons,images,and other branding assets are property of their respective p

94、ublishers and are used expressly for the purpose of editorial commentary.If you would like to republish any of the data contained in this report,please email for further information on how to do so.Were always happy to work with news organizations to provide custom data,insights and commentary.Contact press- for help.Sensor Tower Terms of UseInterested in our latest mobile insights?Read and download new analysis of the mobile ecosystem at