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1、 2024 Xperi Inc.Q2 2024 TiVo Video Trends Report:North AmericaConsumers Getting Smarter as Fatigue Sets In Amidst the Re-bundling Marathon 2 2024 Xperi Inc.TiVo Q2 2024 Video Trends Report|IntroductionAs we look at the content ecosystem in Q2 2024,consumers are noticeably scaling back their spend on

2、 content and as a result,the number of sources they utilize for video.In this iteration of the Video Trends Report,we continue to see respondents supplement their video bundle and save money by turning to ad-supported services.In fact,the ratio of SVOD consumers utilizing lower-cost,ad-supported tie

3、rs has increased across the board,while the share of consumers utilizing ad-free SVOD services has dropped almost 18%year-over-year.The discovery dilemma,meanwhile,continues to worsen.In Q2,73%of consumers reported the need to use multiple apps in each viewing session(up from only 60%year-over-year)

4、while also reporting that recommendations were less relevant regardless of the source.As a result,consumers are evolving to the complexity of the marketplace and are addressing the seemingly endless amount of choices available by turning to lower-cost options and simplicity as their fundamental defi

5、nition of the“video bundle”evolves in tandem.2Table of ContentsVideo Service Bundle(s)3Consumer Spending Update 4Device Mix/Preferences 5Smart TV Ownership/Purchase Intent 6Discovery Dilemma Update 7Voice Control Update 8Daily Viewership Update 9OOH/In-Car Consumption 10Pay TV Update 11SVOD Update 1

6、2TVOD Update 13Free AVOD/FAST Update 14Social Video Update 15Advertising Sentiment Update 16Interactive Ad Awareness/Engagement 17Conclusion/Methodology 18TiVo Q2 2024 Video Trends Report|3 2024 Xperi Inc.TiVo Q2 2024 Video Trends Report|Average number of video sources reverting back to 2022 levelsQ

7、uality Perception By Screen%of respondents who watch each service who rate service as moderate to very good qualityPay TVSVOD(ad-free)SVOD(ad-supported)vMVPDFree AVOD/FASTTV network appsVideo Service Bundle(s)Average Total ServicesAvg Paid ServicesAvg Non-paid ServicesQ2 2023Q2 202410.99.16.95.7The

8、average number of sources that respondents consumed dropped across all generations except the Silent Generation.Echoing trends from previous years,however,younger respondents generally consume a higher number of sources.While the average number of sources among US respondents declined,Canada actuall

9、y saw an increase,from an average of 7 to an average of 8 sources.Similar to last year,household income does have an impact on the number of sources used,but it does not appear to be as substantial of a driver as demographics like age or geography.Average Number of Sources By Household IncomeAverage

10、 of total respondents$20k$200k+Q2 2023Q2 202451015Q2 2022Q2 2023Q2 202469.1%69.1%65.1%3TiVo Q2 2024 Video Trends Report|Q2 20229.96.73.24.03.478.6%77.4%74.5%74.2%60.8%72.6%75.1%66.7%59.4%60.4%53.1%66.7%63.3%56.2%2024 Xperi Inc.4 2024 Xperi Inc.TiVo Q2 2024 Video Trends Report|Spending gap between pa

11、y-TV subs and cord cutters continues to shrinkConsumer Spending UpdateSpending is down over$30 year-over-year,driven primarily by pay-TV subscribers.In contrast,broadband-only subscribers continue to pay more for all their video services.Average Total SpendPay-TV SubscribersBroadband-Only Subscriber

12、sQ2 2023Q2 2024$170.86$140.06$208.54$178.06Q2 2022$178.13$211.92$62.30$64.86$65.16However,the frequency in which respondents look to adjust their spend has declined across the board.More than a third of respondents noted that they have not looked at reducing their spend over the last six months.$100

13、k-$200kFrequency of Spending Adjustment By Income%of all respondents within each income bracket40%30%20%10%0%Under$20k$50k-$100k$200k+$20-$50kSimilar to previous trends,those with higher household incomes generally evaluate their spending more regularly than those at lower incomes.Once a year or les

14、sFrequency of Spending Adjustment%of all respondents40%30%20%10%0%Every monthTwice a yearNeverEvery few monthsOnce a year or lessEvery monthTwice a yearNeverEvery few monthsreduced their entertainment spending due to patterns of economic inflation.63%4TiVo Q2 2024 Video Trends Report|5 2024 Xperi In

15、c.TiVo Q2 2024 Video Trends Report|Respondents love TV on their TVsat the expense of all other devicesDevice Mix/PreferencesDevice usage remains relatively consistent between pay-TV and broadband-only subscribers.However,more broadband-only subscribers,over 57.0%,report using smartphones to view vid

16、eo content compared to 49.0%for pay-TV subscribers.TV Smartphone Tablet Computer81.0%78.9%81.3%50.6%60.2%51.8%29.2%30.9%25.3%36.6%37.3%33.7%Percentage of Respondents Who Watch on Each Device%of all respondents(check all that apply)Q2 2022Q2 2023Q2 2024Respondents continue to prefer watching video on

17、 their TVs by at least a 3x margin.TV Smartphone Tablet Computer73.4%63.7%69.9%13.6%18.8%14.7%4.6%6.6%6.1%7.6%9.4%8.0%Favorite Device to Watch Video%of all respondentsQ2 2022Q2 2023Q2 2024TVSmartphoneTabletBreakdown of Viewing by Content Length%of all respondents,distribution between short and long-

18、form on each device typeShort-formLong-form29.2%70.8%62.5%37.5%51.1%48.9%Younger generations watch long-form content on smartphones more often than those in older generations.The ratio of short-form and long-form viewing has remained consistent across all devices.3X 5TiVo Q2 2024 Video Trends Report

19、|6 2024 Xperi Inc.TiVo Q2 2024 Video Trends Report|Smart TV ownership remains consistent year-over-year;15%planning to buy in the next 6 months(and are mostly replacement TVs)The rate of Canadian smart TV ownership is catching up to the US,with 71.0%of Canadians noting that they own a smart TV in 20

20、24,compared to 66.0%in the spring of 2023.Smart TV ownership,however,has decreased slightly among Gen X,Millennials,and Gen Z while increasing among those of older generations.Furthermore,while the overall rate of smart TV ownership has been largely consistent year-over-year,rates of ownership remai

21、n positively correlated with income.currently own a smart TV,remaining relatively consistent with last springs 74.7%.73.1%Reasons to Buy a Particular Smart TVhave purchased a smart TV in the last 6 months,with 40.9%of those purchases consisting of upgrades from a non-smart TV(compared to 32.0%and 49

22、.4%respectively in Q2 2023).20.2%who recently purchased a smart TV consider the specific smart TV platform to be at least moderately important.49.7%are planning to a buy smart TV in the next 6 months.This is a decline of almost 10%(from 24.6%in Q2 2023).15.1%Importance of Smart TV Platform%of respon

23、dents who purchased a smart TV in the last six months56.9%43.1%plan to add an additional TVplan to replace a TVSmart TV Ownership/Purchase Intent31.7%Very Important15.8%Not Important11.5%Slightly Important22.0%Somewhat Important19.0%Moderately ImportantTop General FeaturesLow price/its on sale59.6%T

24、he TV has good reliability43.6%Brand/manufacturer has a good reputation39.6%Top Software FeaturesMajor streaming apps are already built in 45.1%Exclusive free TV services available29.8%Easily connect speakers/other devices from same brand 29.3%Top Hardware FeaturesGreat image quality/resolution63.2%

25、Large screen size55.4%Great quality audio/built-in speakers45.9%of respondents who are currently interested in purchasing a smart TV in the next six months 7 2024 Xperi Inc.TiVo Q2 2024 Video Trends Report|Top Methods of Discovery%of all respondentsWord of mouth/friends50.1%Streaming apps/home scree

26、n/carousel ads39.3%Commercials or ads that run during other shows40.6%Suggestions in my pay-TV channel guide or menus27.9%Print,outdoor and/or online banner advertisements14.3%Social media39.7%Emails or newsletters from streaming services9.6%News articles or stories outside social media9.7%Radio7.8%

27、Discovery dilemma getting worse.prone to browsing before landing on a show or movie,up slightly from 82%last year.84.5%noted that they always know exactly what they want to watch when they sit down to watch TV.This is down slightly from 17.8%in Q2 2023.15.5%report going into more than one app in a t

28、ypical viewing session,up 13%year-over-year,with 41.5%utilizing two or three apps.72.7%find it annoying to browse multiple apps before settling on something to watch,consistent with last year.48.0%When it comes to discovery methods,the percentage of those who find out about new TV shows or movies fr

29、om commercials has declined 3%year-over-year.In comparison,word of mouth and recommendations from friends continue to remain the most commonly used method of discovery.of daily content is discovered through recommendations that are organic/in daily life.44.1%of daily content is discovered through pe

30、rsonalized recommendations from a streaming video service.29.6%of daily content is discovered through popular/curated/“whats hot”recommendations from a streaming service.26.3%The relevance of content recommendations has gone down across the board,with respondents still finding organic recommendation

31、s to be more relevant than other forms of recommendations.use companion apps(other than IMDB),down from 25%in Q2 2023 and 21%in Q2 2022.18.2%Organic Recommendations Still Produce the Best Results.Usage of Companion Apps Declines by 7%YoYJustWatchTMDBReelGoodLetterboxdTVTimeTrakt.tvDiscovery Dilemma

32、Update+4.8%-2.9%YoY Change+2.3%+5.9%+1.0%-6.7%+6.9%-0.1%+0.7%8 2024 Xperi Inc.TiVo Q2 2024 Video Trends Report|Voice control usage down 9%year-over-yearVoice Control UpdateVoice Control Use by Generation%of all respondents within particular demographic categoryQ2 202310%Q2 2024Gen ZMillennialsGen XB

33、aby BoomersSilent Generation20%30%40%50%Voice Control Use by Device Type%of all respondents who use voice control(check all that apply)Smart TV61.7%Game console13.9%Streaming media player44.1%Set-top box or DVR16.6%Usage of voice control has declined most significantly with video game consoles and s

34、treaming media players.Frequency of Voice Control Use1x month0%20%30%of respondents who use voice control1x/week10%Every day40%35.9%35.7%11.1%11.1%6.3%Voice Control Usage and Awareness by Income%of all respondents within particular demographic category$20k$200k+Q2 2023Q2 202450%40%30%20%Across all i

35、ncome levels,more respondents note that they dont use voice control despite having a voice-enabled device.Among those who do continue to utilize voice control,the frequency with which they do so appears to be declining as well,with twice as many saying they only use it once a month or less compared

36、to this time last year.currently own an entertainment device that offers voice control,down about 6%since this time last year.42.2%use the voice control feature,down about 9%since spring of 2023.65.9%8TiVo Q2 2024 Video Trends Report|2024 Xperi Inc.-0.8%YoY Change-6.2%-15.1%-5.5%of voice control use

37、rs define their interaction as“non-conversational”,up 5.7%YoY.59.1%“Conversational”interaction with voice control declining18.4%of voice control users define their interaction as“conversational”,down 2.9%YoY.9 2024 Xperi Inc.TiVo Q2 2024 Video Trends Report|Daily viewership largely consistent;Import

38、ance of local news drops 5%YoYDaily Viewership Updatehours per day spent viewing video content.This is down slightly from 4.7 in Q2 2023.4.4 Pay TVSVODFree AVOD/FAST/Social VideovMVPDOther35.0%28.1%30.3%27.0%30.7%28.6%7.0%7.6%6.8%9.0%5.3%6.7%22.0%28.3%27.6%Percentage of Viewing Time Spent On Each Se

39、rvice%of daily viewing timeQ2 2022Q2 2023Q2 2024think local content is somewhat or very important compared to 59%in Q2 2023.54%of all time spent watching video is spent watching local content,compared to 22.6%in Q2 2023.21%SportsNewsWeather35.8%42.4%37.2%65.2%65.6%60.4%68.3%68.7%66.4%The Importance

40、of Local Content%of all respondentsQ2 2022Q2 2023Q2 2024 9TiVo Q2 2024 Video Trends Report|2024 Xperi Inc.10 2024 Xperi Inc.TiVo Q2 2024 Video Trends Report|Front Passengers57.1%of those who watch in car do so whileDEVICE TYPESmartphoneDashboard displayTablet63.9%9.7%15.7%27%of car owners report wat

41、ching video in the carRear Passengers58.5%of those who watch in car do so whileDEVICE TYPESmartphoneRear seat displayTablet44.1%15.8%27.8%OOH/In-Car ConsumptionTop Reasons for Watching Video In-Car%of respondents who watch video in-car(check all that apply)To pass the time while waiting in the car 4

42、9.6%To pass the time while commuting31.6%To keep children entertained45.1%To pass the time while filling up at the gas station26.8%To watch something immediately/couldnt wait to watch it later20.0%To pass the time on long road trips34.7%To pass the time while charging an electric vehicle18.4%of thos

43、e with a car report watching video in the car this is down about 13%from last years 38.7%.27.4%When looking at the breakdown of audio to video consumption,14.3%of time spent consuming media in the car is video.Of those who watch video in the car,over 79.3%do so at least a few times a month,this is r

44、elatively consistent with the 80.0%reported in Q2 2023.Respondents who watch video in-car spend 57.7%watching short-form content and 42.3%watching long-form,remaining consistent with last years breakdown.report watching content away from the home outside of the car,compared to 61%in Q2 2023.55.1%of

45、car owners own an electric vehicle.Of those,54%watch video to pass the time while charging.9.2%Types of video content watched while charging an electric vehicle%of respondents who watch video while charging(check all that apply)Short videos(YouTube,TikTok,etc.)69.3%Movies&TV shows57.7%Other videos(n

46、ews,sports,etc.)20.1%Social Video SVOD Free AVOD/FAST TVODPay TVStreaming SportsTV Network AppsViewership Out Of Home by Content Type%of respondents who watch video away from homeQ2 2023Q2 2024 32.8%37.6%23.7%22.1%14.1%10.4%10.7%10.0%8.7%7.6%4.6%3.3%2.4%2.2%10TiVo Q2 2024 Video Trends Report|2024 Xp

47、eri Inc.11 2024 Xperi Inc.TiVo Q2 2024 Video Trends Report|Top Concerns for Considering Cutting The CordPay TV churn potential slows;Respondents not as confident in vMVPDs as a replacementPay TV Viewing Habits73.2%of time on TV10.8%of time on smartphone6.7%of time on tablet9.3%of time on computer46.

48、3%Primetime viewing14.3%Morning viewing%of respondents who are planning to cancel pay-TV service(check all that apply)%of respondents who have pay-TV servicePay TV UpdateI may not be able to get all the entertainment I want31.6%I may have to subscribe to more streaming TV services27.6%Im not sure if

49、 cutting the cord will save me money after all25.5%I may not be able to watch local programming25.1%I may not be able to watch sports25.0%I may not be able to watch major live events 23.9%I may have to buy new entertainment components 21.4%Streaming video services are not as reliable as traditional

50、TV 13.0%I wont be able to skip ads10.9%are pay-TV subscribers down slightly from 71.1%in Q2 2023.67.7%plan to cut the cord within the next 6 months.This represents a decline of about 8%,from 27%in Q2 2023.19.6%When it comes to potential cord cutters preferred methods for watching live TV without cab

51、le,most still express a preference for a live TV streaming service,however,the share of those who expect to utilize these services has declined by roughly 7%year-over-year.Prospective Methods of Watching Live TV for Potential Cord Cutters%of respondents planning to cancel pay-TV serviceA live TV str

52、eaming service 53.4%Free,ad-supported services and apps 21.8%Free broadcast TV from an antenna 13.7%I will not watch live TV5.0%cut the cord once but later decided to resubscribe to traditional TV service again down from 28.3%in Q2 2023 and 25.3%in Q2 2022.22%11TiVo Q2 2024 Video Trends Report|12 20

53、24 Xperi Inc.TiVo Q2 2024 Video Trends Report|SVOD churn declines as more respondents turn to ad-supported tiersSVOD Updatestarted subscribing to a new service,down from 28.7%YoY.SVOD Viewing Habits67.9%of time on TV12.5%of time on smartphone8.1%of time on tablet11.5%of time on computer48.6%Primetim

54、e viewing11%Morning viewing%of respondents who have SVOD serviceutilize SVOD services.This is a slight decline from 88.0%this time last year.84%Of those respondents,the number of services with passwords shared.of SVOD users said they used a shared password for at least one service.32.8%canceled a se

55、rvice in the last 6 months,down from 24.3%YoY.18.5%19.2%Of those who use SVOD services.utilize ad-supported tiers,an increase from 48.0%in Q2 2023.64.3%Ways Respondents Anticipate Replacing SVOD Services%of respondents likely to cancel SVOD serviceI will replace them with different paid services21.9

56、%I will replace them with free,ad-supported services19.8%Top Reasons for Subscribing to a New SVOD Service%of respondents who subscribed to new service in last 6 monthsIt has a large library of good programming37.3%It has one specific show or movie I wanted to watch32.2%It has good original programm

57、ing 30.0%It offers episodes of an old favorite show21.3%I got a special deal or offer(free trial,etc.)19.3%OneTwoThreeFour+41.1%35.4%13.9%9.5%SVOD Services Respondents are Most Likely to Cancel%of respondents who subscribe to an SVOD service,top 10 includedNetflixPrime Video(Amazon)HuluDisney+HBO Ma

58、x PeacockParamount+Apple TV+YouTube Premium Discovery+subscribe to the“Disney Bundle.”22.0%of respondents with a short-term interest in switching broadband services noted they were“likely”or“much more likely”to keep their broadband service if the provider bundled additional streaming services with i

59、nternet.61.7%13 2024 Xperi Inc.TiVo Q2 2024 Video Trends Report|TVOD usage takes a hit in Q2 2024;Amazon remains firmly at the topTVOD UpdateTop TVOD Services%of respondents who use TVOD servicesuse a TVOD service.This is down about 6%from 50.8%in Q2 2023,seemingly driven primarily by a decrease amo

60、ng pay-TV subscribers.44.1%The share of pay-TV subscribers utilizing TVOD services has declined substantially,from 54.3%in Q2 2023 down to 45.7%this year.Broadband-only subscribers TVOD usage has remained relatively consistent,at 41.3%,compared to 41.9%in Q2 2023.Number of TVOD purchases per yearQ2

61、2022Q2 2023Q2 20249.111.37.3have not gone to the movie theater in over a year.46%In fact,only 32.2%report that theyll most likely see a new movie in the theater(down roughly 2%year-over-year),compared to 55.5%who would most likely wait to stream it.Reasons respondents prefer to stream new releases a

62、t homeIt costs us more than$30 to actually go to the movies46.7%Its too much of a hassle to go to the movie theater33.2%You cant pause the movie at the theater30.7%I have a great TV/sound system at home29.6%I have better snacks at home26.1%The movie theaters near me arent very good15.6%Movie theater

63、 seats are uncomfortable15.1%Other theatergoers are loud,rude,etc.14.9%You dont have to sit through ads and previews at home14.8%Covid-19 will never really be gone/I dont want to get sick10.9%Prime Video(Amazon)YouTubeApple TV Google Play Vudu Redbox Online 13TiVo Q2 2024 Video Trends Report|14 2024

64、 Xperi Inc.TiVo Q2 2024 Video Trends Report|Breakdown of FAST Consumption by Channel Type%of respondents who use free AVOD/FAST to watch live TV channelsGenre Channels(Crime,Reality,etc.)Binge channels News channels 24.2%27.7%28.4%23.7%22.1%20.6%Q4 2022Q2 2023Q2 2024 31.8%31.9%32.1%Free AVOD/FAST Vi

65、ewing Habits%of respondents who have free AVOD/FAST service65.7%of time on TV12.9%of time on smartphone9.1%of time on tablet12.2%of time on computer44.8%Primetime viewing12.4%Morning viewing67%of“Free”AVOD/FAST users tune into FAST Channelsuse at least one free AVOD/FAST service.This is down from ro

66、ughly two-thirds year-over-year.61.7%Top Free AVOD/FAST Services%of respondents who use free AVOD/FAST serviceof all free AVOD/FAST viewers noted watching some form of free live streaming TV or FAST channels,which in Q2 2024 accounts for roughly 51%the viewing time of all free AVOD/FAST services.Thi

67、s has remained relatively flat year-over-year.66.7%Pluto TVFreeveeTubiRoku Channel Samsung TV Plus CrackleCBC Gem VuduPlexGlobal TV Respondents watch an average of 5 different live TV channels.5 Channels 14TiVo Q2 2024 Video Trends Report|Free AVOD/FAST Update 2024 Xperi Inc.15 2024 Xperi Inc.TiVo Q

68、2 2024 Video Trends Report|30.0%of time on TV38.5%of time on smartphone11.1%of time on tablet20.3%of time on computer39.6%Primetime viewing13.2%Morning viewingPenetration of social video stays around 80%,YouTube gains in popularitywatch video via their social media and/or user-generated content netw

69、orks,this is a slight decline from 85.0%in the spring of 2023.79.5%Top UGC/Social Video Sources%of respondents who watch UGC contentSocial Viewing Habits%of respondents who watch social videoof time spent viewing social video is user-generated content,remaining consistent year-over-year.67.4%Once a

70、weekFrequency of UGC Consumption on TV%of respondents who watch UGC content40%30%20%10%0%NeverA few times a monthEvery dayOnce a monthQ4 2022Q2 2023Q2 2024A few times a week 15TiVo Q2 2024 Video Trends Report|Social Video Update 2024 Xperi Inc.16 2024 Xperi Inc.TiVo Q2 2024 Video Trends Report|Ad to

71、lerance increases overall;largely at parity across content typesAd Perception over Time%of all respondentsQ2 202210%Q2 2024Averse to ads(avoid watching ads during video)Tolerant of ads(dont mind watching ads sometimes)In favor of ads(I prefer to watch ads during video instead of paying)20%30%40%50%7

72、0%60%0%Q2 202364.5%22.2%13.3%noted that they are at least tolerant of ads,compared to 74.0%in Q2 2023.77.8%Ad tolerance appears to be inversely correlated with age,with younger generations reporting higher rates of ad-tolerance year-over-year.At the same time,ad-tolerance has increased among respond

73、ents with higher incomes.Free AVOD/FAST users report the excessive and repetitive nature of ads as top reasons for their ad-aversion.Ad Tolerance by Service Type%of respondents who use each type of serviceAverse to ads(avoid watching ads during video)Tolerant of ads(dont mind watching ads sometimes)

74、In favor of ads(I prefer to watch ads during video instead of paying)Pay TVSVOD(Ad-Supported)SVOD(Ad-free)Free AVOD/FASTvMVPDSocial Video/UGC23.7%63%13.3%17.0%69.5%13.6%24.3%64.2%11.5%20.7%65.1%14.2%26.8%60.9%12.3%22.1%65.3%12.6%16TiVo Q2 2024 Video Trends Report|Advertising Sentiment Update 17 2024

75、 Xperi Inc.TiVo Q2 2024 Video Trends Report|SALE!Interactive ad engagement reverts back to 2022 levels;QR codes see biggest dip year-over-yearQR code in a commercial,up from 35.8%YoY.45.5%Awareness of Interactive Ads%of all respondentsAd banner that appears over the bottom part of the video on your

76、TV,down from 36.8%YoY.33.3%Interactive video commercial,down from 36.8%YoY.24.3%Video game ad that includes interactive game elements or a short demo,down from 25.4%YoY.22.8%Ad where the main program gets shrunk into a smaller window on the TV,consistent YoY.22.2%Interactive Ad Engagement by Generat

77、ion%of each demo who has utilized the specified adUsed phone to scan QR code in TV show or commercialTapped interactive commercial on phone/tabletTried interactive game elements in video game adGen Z10%MillennialsBoomer20%30%0%Gen XSilentInteractive Ad Awareness/EngagementInteractive Ad Engagement%o

78、f all respondents30%20%10%Used phone to scan QR code in TV show or commercialTapped interactive commercial on phone/tabletTried interactive game elements in video game adQ2 2022Q2 2024Q2 202325%15%10%20%30%0%Interactive Ad Engagement by Income Level$20k$200k+%of each demo who has utilized the specif

79、ied ad40%18 2024 Xperi Inc.TiVo Q2 2024 Video Trends Report|TiVo seeks real consumer opinions to uncover key trends relevant to TV providers,digital publishers,advertisers and consumer electronics manufacturers for our survey,which is administered and examined biannually in this published report.We

80、share perspectives and feedback from viewers to give video service providers and industry stakeholders insights for improving and enhancing the overall TV viewing experience for consumers.TiVo has conducted a survey quarterly or biannually since 2012,enabling us to monitor,track and identify key tre

81、nds in viewing habits.Additionally,weve compiled opinions about Subscription Video on Demand(SVOD),Transactional Video on Demand(TVOD)and Advertising-Based Video on Demand(AVOD)providers,emerging technologies,connected devices,over-the-top(OTT)apps and content discovery features,including personaliz

82、ed recommendations and search.TiVo brings entertainment together,making it easy to find,watch and enjoy.We serve up the best movies,shows and videos from across live TV,on-demand,streaming services and countless apps,helping people to watch on their terms.For studios,networks and advertisers,TiVo ta

83、rgets a passionate group of watchers to increase viewership and engagement across all screens.TiVo is a wholly-owned subsidiary of Xperi Inc.Go to and enjoy watching.Learn more at .For more about this report,please contact .Visit TiVo on LinkedIn.MethodologyQ2 2024 Survey Size 4,490This survey was d

84、esigned by TiVo and conducted in Q2 2024 by a leading third-party survey service;TiVo evaluates the results and publishes this biannual report analyzing key trends across the TV industry.Geographic Regions U.S.,CanadaAge of Respondents 18+GlossaryPay TV Services that aggregate live and on-demand lin

85、ear television distributed over a cable,satellite,or managed IPTV platformvMVPD Virtual Multichannel Video Programming Distributor.Services that aggregate live and on-demand linear television distributed over the internet(also known as a“skinny bundle”)Free AVOD/FAST Free Advertising-Based Video on

86、Demand services,or,Free Ad-Supported Streaming TV.Services offering free live and/or on-demand streaming content with the inclusion of adsSocial Video/UGC User-generated content(UGC)and/or other video content delivered through a social media networkSVOD Subscription Video on Demand.Services offering

87、 on-demand streaming content in which users pay a subscription fee TVOD Transactional Video on Demand.Services offering streaming content for purchase or rental on a pay-per-view basis Pay-TV Subscribers Individuals who currently have a subscription to a pay-TV service providerBroadband-Only Subscribers Individuals who dont currently have a pay-TV subscription,but have a subscription to a broadband internet service providerConclusionConclusion/Methodology