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1、A NOTE FROM EDUARD MONTSERRAT(CEO)Stream Hatchets Video Game Live-Streaming TrendsQuarterly Report is a culmination of the biggest trends,stories,and insights from the live-streaming and video gamesindustry for Q1 2024.Want to be among the first to hear aboutfuture reports?Subscribe to our newslette

2、r today!Stream Hatchet works with a consortium of industry-leadinganalysts and business leaders to understand key trendsrelated to the impact of live-streaming audiences on gamingcreators,esports and the broader video games industry.“We hope you enjoy our Q1 2024 videogame live-streaming insights re

3、port.We are eager to continue to offermarket leading insights in the videogame streaming industry,and arethankful for our partners continuedsupport and guidance in framing thisunique data set for those working in thevideo games industry.”ABOUT STREAM HATCHETSQ1 2024 REPORTOur latest quarterly report

4、 offers a detailed outlook intothe past and current state of the live video gamestreaming market,and its relevance to the popularity ofstreaming platforms,game publisher IP,popular media,and creators.Key takeaways include:Live-streaming viewership is up 10%from Q1 2023 to8.2 billion hours watched,in

5、dicating a resurgence inthe industry since the post-pandemic dip.While many of the smaller platforms in the marketare losing viewership,big players like Twitch,andYouTube Gaming continue to grow.Steam was abreakout star in Q1,doubling its hours watched.NewSouth Korean platform,Chzzk,helped AfreecaTV

6、 toovertake Twitchs influence in the country.Palworld was the top Q1 game launch by a mile-with 95M hours watched in its first 30 days,itoutperformed mega-popular Hogwarts Legacy(Q12023s big star)by 25M hours watched.For the first time since2021,Q1 live-streamingviewership is up.Global viewershipacr

7、oss all platformscombined grew 10%from Q1 2023 to 8.2Bhours watched.Q1 2024s viewership is128%and 61%greaterthan Q1 2019 and Q12020s viewership,respectively.Q1 20193.6BQ1 20205.1B+42%Q1 20219.4B+84%Q1 20228.9B-5%Q1 20237.4B-16%Q1 20248.2B+10%STEAM69%TWITCHYOUTUBE GAMINGOTHERKICKAFREECATV16.5%3.5%1.8

8、%4.7%5.7B1.4B289M364M151M4.4%388MTwitch maintains its hold asthe top platform.However,itsoverall market share hasdecreased 5 percentagepoints to 69%from 74%.YouTube Gamings hourswatched grew 19%YoY,andits share increased just overone percentage point to16.5%.After just 1 year on the market,Kick has

9、launched to the 3rdmost-watched platform with4.4%of the market share.Steam doubled its hourswatched YoY and now holdsthe 5th top spot.STEAMTwitch and YouTube Gaming continue to grow as the mostpopular platforms for live-streaming,up 3%and 19%in hourswatched YoY,respectively.Their average audiences a

10、lso continueto grow,with YouTube Gamings up 19%.Steam,traditionally known as a game distribution platform,hasmade strides in establishing itself as a viable streaming platform,growing 109%in hours watched YoY.New platforms have also contributed significantly,including Kick,hosting many gambling stre

11、amers,and Chzzk from Naver,actingas a replacement for Twitch in South Korea.Platforms tracked include Twitch,YouTube Gaming,Kick,AfreecaTV,Steam,Facebook Gaming,Chzzk,Rumble,Trovo,Openrec,Nonolive(shut down March 10,2024),NaverTV,Rooter,Bigo Live,Mildom,DLive,Loco,VK,and Kakao TV.5.7B+3%1.4M+19%364M

12、289M+6%151M+109%115M-54%114M76M33M-38%13M-2%9.7M-51%8.5M-73%7.5M-84%7.4M2.9M-41%1.1M-4%555K-97%136K+17%26.5K-75%On December 6th,2023,Twitchannounced its future departurefrom the South Korean market onFebruary 27th,2024 due to highoperating costs.Immediately,theplatforms average viewership ofKorean-s

13、peaking channels began toplummet.South Korean mainstay AfreecaTVpicked up some of the marketshare,surpassing Twitchs AMA bythe end of the year.Naver-backed Chzzk wasintroduced into the market asanother alternative.In its first fullmonth of being tracked by StreamHatchet,it grew to 78K averageviewers

14、 and outpaced Twitch.Bythe end of Q1,Chzzk has hit a highof 82K average viewers,closing inon AfreecaTVs 117K.200K100K150K50K23DEC 423DEC 1824JAN 124JAN 1524JAN 2924FEB 1224FEB 2624MAR 1124MAR 25TWITCHAFREECATVCHZZKDEC 6THTWITCH DEPARTUREANNOUNCEMENTFEB 27THTWITCH DEPARTUREOFFICIALChzzk was officiall

15、y launched in open beta on December 19th,2023,and Stream Hatchet began tracking the platform viewership on January 18th,2024.82K117K7K14K9.8K9K8.6K5.7K5.2K5.2K5.1K4.5K4.2K3.3K3.2K10.2K3.8K5.4K1.9K1K5.7K5.7KTWITCHCHZZK1.3K123Top channels on Chzzk were selected by AMA,requiring a minimum of 50 hours o

16、f airtime.Chzzk data tracking for individual streamers began on February 1,2024,giving two months of data.For comparison,the final viewership months on Twitch were analyzed,with most creators finishing by the end of February,except fortwo who left before Q1.7 out of the top 10 creatorson Chzzk saw a

17、n increasein average viewership afterswitching to the platformfrom Twitch,with 6 of thetop 10s AMA growing byover 100%.The well-known League ofLegends and Lost Arkstreamer saw thesecond-highest increase inAMA with 324%andlanded as the top Chzzkchannel with an AMA ofover 14K.GTA V reclaimed its top s

18、potfrom League of Legends,up26%from Q4 2023.7 of the top 10 games grew inhours watched this quarter,with an average growth of 31%.Counter-Strike saw a huge72%growth,driven primarilyby esports viewership.Escape from Tarkov morethan doubled its viewershipQoQ to land on this quartersleaderboard.590MGRA

19、ND THEFT AUTO V#1526MLEAGUE OF LEGENDS#2COUNTER-STRIKE299M#3VALORANT298M#4FORTNITE235M#5DOTA 2165M#6COD:WARZONE145M#7MINECRAFT144M#8ESCAPE FROM TARKOV136M#9APEX LEGENDS113M#10*Not including Chzzk because of the lack of a full quarter of data.The Action/Shooter Palworldwas the most-watched Q1game lau

20、nch with over 95Mhours watched in its first 30days,surpassing mega-popular release HogwartsLegacy(Q1 2023)by 25Mhours watched.Palworldwas the#12 most-watchedgame in Q1 overall,despitebeing released 19 days intothe quarter.Supermarket Simulator wasthe slow burn of the quarter,with only 8%of its hours

21、watched in the first week,but it became the 5th most-watched game released inQ1.*Not including Chzzk because of the lack of a full quarter of data.PalworldHelldiversIITekken 8EnshroudedSupermarketSimulatorNightingaleWWE 2K24DragonsDogma IIFinal FantasyVII RebirthLike a Dragon:Infinite Wealth95.2M44.

22、6M23.6M23.4M20M17.4M15.7M9.6M7.1M6.4MFIRST 30 DAYSFIRST WEEK%FIRST WEEK EARLY ACCESS54%47%44%59%8%90%53%60%84%29%FPS games grew 25%in hourswatched in Q1 to the top spot,thanks mostly to the esportsviewership of Counter-Strike andVALORANT.The Driving/Racing category alsogrew about 24%,driven mostly b

23、yincreased GTA V viewership withthe announcement of the nextgame in the series.The Gambling genre had thehighest growth,jumping 8 spotsto#13.Since its ban on Twitch,Kick has taken on the majority ofgambling viewership,with 66Mhours watched of Slots andCasino games in Q1.#1#6#2#7#3#8#4#9#5#101.3B695M

24、1.2B661M1.1B612M889M564M768M444MFIRST-PERSONSHOOTER+25%+24%+13%-6%+7%+37%+3%+15%+2%+20%DRIVING/RACINGNON GAMINGSHOOTERACTION-ADVENTUREACTIONMOBAROLE-PLAYINGBATTLEROYALESIMULATION*Not including Chzzk,because of the lack of a full quarter of data.Steam reached its highestquarterly hours watchedever wi

25、th 151M hourswatched and 69.3Kaverage viewers.7 of the top 10 gameswatched on Steam hadrelease dates in Q1,and 1game still pending release.Many of the top games onSteam this quarter werestreamed by thedevelopers or publishersmarketing their games.Counter-StrikeEnshroudedDragonsDogma IIRealm of InkEu

26、ro TruckSimulator 213.7M9.4M4.9M4.3M3.7M39.1%7%4.3%77.9M3.6B963MTOTAL HOURS WATCHEDTOTAL HOURS WATCHEDTOTAL HOURS WATCHEDThe figures represent the breakdown of the top 100 games by hours watched on each platform that had release data available,categorized into new releases forQ1 2024 and other games

27、.39%of Steams overallviewership,or 30.5Mhours watched,camefrom new gameslaunched in Q1,indicatingdevelopers and publishershave taken to Steam toshow off their new andupcoming game releases.In contrast,7%and 4.3%of Twitch and YouTubeGamings viewership,respectively,accountedfor Q1 game releasestreams.

28、Gaules hours watched grew almost78%QoQ across both his Twitch andYouTube channels,primarily driven byco-streaming CS tournaments such asthe PGL Copenhagen.The bulk of hisviewership is from his Twitch channel,which hit a peak of 208K in Q1.Jynxzis hours watched doubled in Q1,catapulting him to the#2

29、spot.Thecreator is mostly known for hisRainbow Six Siege streams,and hewas the top Six Invitational co-streamer.Variety streamer caseoh_ is a notableaddition to the top 10 this quarter,enchanting his audience with hisfunny and self-deprecating personality.Gaules37.5M+5+10+1+20+4-3-5-229.3M26M25.2M24

30、.7M23.5M20.8M18.8M18.7M17.1MJynxzixQcAdinRossKaiCenatfps_shakaibai加藤純一caseoh_Papaplatte10M20M30M40M*Not including Chzzk,because of the lack of a full quarter of data.Streaming on bothTwitch and Kick,Amouranth was ableto reclaim her#1 spotwith 5.4M hourswatched.Kyedaes viewershipjumped 49%in Q1,hermo

31、st popular streamsbeing her VALORANTesports co-streams.ASMR streamer IJenzmore than doubledher viewership in Q1and QTCinderellarejoined the top 10,with 57%of herviewership from TheStreamer Awards.Amouranth5.42M+1+8+1+11+11-2-3-+54.09M4.04M3.89M3.33M3.31M3.11M3.06M3.06M2.45MKyedaemiraEmiruValkyraeriv

32、ers_ggExtraEmilyJinnyttyIJenzQTCinderella2M1M4M5M6M-1*Not including Chzzk because of the lack of a full quarter of data.Pekora Ch.兎reclaimed her top spot witha 41%increase in hourswatched in Q1.柊 joined Twitch inSeptember of 2023,growing532%this quarter with themajority of his viewershipfrom GTA V s

33、treams.Okayu and Koseki Bijou arealso new entrants to the top10,whose majorityviewership came fromPalworld streams.Pekora Ch.兎田10.0M+1+1+2+85+27+12+2-2+3+39.10M8.49M7.17M6.53M5.20M5.01M4.34M3.37M3.32M葉Kuzuha ChannelKoyori ch.博衣-holoX-Miko Ch.Subaru Ch.大空ironmouse柊Okayu Ch.貓又Koseki Bijou Ch.hololive-

34、EN6M4M2M8M10M12M*Not including Chzzk because of the lack of a full quarter of data.HOURS WATCHEDThe total number of hours the audience watched the channel over the selectedtimeframe.PEAK CONCURRENT VIEWERSThe maximum number of viewers watching the channel at the same time reachedwithin the selected

35、timeframe.AVERAGE CONCURRENT VIEWERSThe average number of viewers watching the channel during the broadcasting timewithin the selected timeframe.AIRTIMEThe amount of time that a channel broadcasted live in hours.Stream Hatchet provides data from the top videogame streaming sites via a robust busines

36、sintelligence platform.We power insightful,informeddecisions leading to innovation and growth throughthe aggregation of dynamic,granular data.GameSquare Holdings Inc.(NASDAQ:GAME)(TSXV:GAME)is a vertically integrated,internationaldigital media,entertainment and technologycompany,which leverages an a

37、udience of over 290million followers.GameSquares leading audience andplatform enables global brands to connect withgaming and youth culture audiences.GameSquaresend-to-end platform includes Code Red Esports Ltd.,an esports talent agency serving the UK;GCN,a digitalmedia company focusing on the gamin

38、g and esportsaudience based in Los Angeles,USA.;Cut+Sew(Zoned),a gaming and lifestyle marketing agency based in LosAngeles,USA;Complexity Gaming,a leading esportsorganization operating in the United States;FourthFrame Studios,a multidisciplinary creative productionstudio;Mission Supply,a merchandise and consumerproducts business;Frankly Media,programmaticadvertising;Stream Hatchet,leader in live gaming andesports streaming analytics;and Sideqik,a socialinfluencer marketing platform.For more information,please visit .