《Attest：2025年英國食品飲料趨勢報告：雜貨零售品牌及消費者行為變化洞察（英文版）（15頁）.pdf》由會員分享，可在線閱讀，更多相關《Attest：2025年英國食品飲料趨勢報告：雜貨零售品牌及消費者行為變化洞察（英文版）（15頁）.pdf（15頁珍藏版）》請在三個皮匠報告上搜索。

1、2025 UK F&B trends reportConsumer trends for grocery brands and retailersIntroductionAs we focus on strategy for 2025,how have UK grocery shoppers habits and behaviours changed?This report looks at several years of data to answer the question.Its designed to help F&B brands and retailers with their

2、planning,providing essential insight for things like positioning and messaging,pricing and promotions,and new product development.The data delves into changing tastes and priorities,category trends,consumption patterns,and purchase drivers.In particular,we look at how data points have fluctuated in

3、the years post-Covid to understand what trends were influenced by the pandemic,and which ones are here to stay.SampleThe data in this report comes from a survey of 1,000 nationally representative working-age UK consumers conducted on the Attest platform in September 2024.It is benchmarked against co

4、mparable surveys from 2019,2021,2022 and 2023.Online grocery shopping is on the rebound The pandemic saw the popularity of online grocery shopping spike.In 2021,74.2%of Brits were doing at least some of their shopping online.But whats happened since then?Our data shows there was a big return to stor

5、es in 2022,with a lesser 54.2%ordering online.Today,online grocery shopping is trending upwards again,with 71.0%of consumers buying at least part of their groceries online.More specifically,we see a-16.8 percentage point decrease in the number of die-hard in-store shoppers(to 29.0%).This indicates t

6、hat sales channels are becoming more diversified.Where UK consumers shop for food Extra insightNearly 54%of consumers believe the best grocery deals are offered in-store.Gen Z shoppers(aged 18-24)especially hold this belief a perception retailers should work to changeIn store onlyMostly in storeEven

7、 split betweenin store and onlineMostly onlineOnline only29.0%32.7%30.1%7.4%0.7%Food inflation has slowed down compared to the previous few years but supermarket prices remain high.So what impact is this having on Brits weekly grocery spend?Compared with 2022,we see a+18.5 percentage point increase

8、in the number of consumers spending in excess of 100 on groceries per week(to 31.9%).The lowest spending consumers have been squeezed the most,with the percentage who previously spent 10-50 per week on food having declined by-18.8 percentage points to 24.3%:this would suggest consumers are no longer

9、 able to feed themselves on this amount.Amount UK consumers spend on groceries per weekExtra insightThe highest spenders are those aged 35-44:30.4%spend 110-150 per week on groceries,while 8.8%spend in excess of 150.10-5060-100110-150160-200More than 20024.3%43.8%24.7%4.4%2.8%Grocery spend has incre

10、asedShoppers are less thriftyConsumers are becoming less inclined to make special efforts to curb their grocery spending.In 2022,51.4%of shoppers were buying cheaper types of food,but in 2024 that figure has declined by-14.7 percentage points(to 36.4%).Likewise,we see a-12pp reduction in consumers t

11、rying to buy less food,to 21.9%.The most popular tactic for reducing spend is to buy cheaper brands but this practice has also declined by-7.8 percentage points(to 46.4%).Consumers are now less likely to make a trip to a cheaper supermarket:down by-5.2pp to 34.2%,suggesting the easing of inflation i

12、s making a difference.How UK consumers are cutting back on grocery spendExtra insightThe urgency to reduce grocery spend is waning;since last year theres been a-19.8 pp decline in consumers who are very likely to shop around to get the best deals(to 39.2%).Buying cheaper brands46.4%Buying cheaper fo

13、ods36.7%Shopping atcheaper stores34.2%Buying less food21.9%Sainsburys makes a comeback Sainsburys has chalked up the biggest growth in regular shoppers since 2022,with a+7.8 percentage point increase to 15.0%.However Tesco remains on top,favoured by 28.6%of shoppers(an increase of+6.2 percentage poi

14、nts).Meanwhile,German discounter Aldi has registered a-12.2 percentage point decline in committed shoppers.Now,only 13.7%of Brits say they shop mostly at Aldi,which reflects consumers dwindling motivation to seek out cheaper groceries.UK consumers most shopped at supermarketsExtra insightTesco and L

15、idl over-index for being popular among Gen Z shoppers:37.6%and 17.4%of 18-24-year-olds habitually use these supermarkets.28.6%TescoAsdaSainsburysAldiLidlMorrisonsMarks andSpencerCo-OpIcelandWaitrose18.4%15.0%13.7%11.0%6.5%1.8%1.6%1.5%1.5%Opportunity for own brand has weakened In line with stabilisin

16、g food prices,the opportunity for own brand products is starting to decline.While consumers remain overwhelmingly likely to purchase supermarket branded goods(88.3%),the percentage who state they are very likely to purchase them has declined by -7.8 percentage points since last year.This finding is

17、in line with data from 2023 which showed that only 25.6%of shoppers would definitely stick with own brand products if price wasnt an issue.This trend means greater opportunity for premium household brands to win back market share.UK consumers likelihood to purchase supermarket own brand productsExtr

18、a insightThe influence of price on product selection has lessened.In 2022,57.6%ranked price their first priority,versus 46.8%today.Meanwhile,the influence of quality/taste has notably increased.Very likelySomewhat likelyNeither likely nor unlikelySomewhat unlikelyVery unlikely52.3%36.0%9.6%1.9%0.2%M

19、eat-eating is back in vogueThere are signs that veganisms growth is tailing off(and meat-avoidance in general).The percentage of Brits who identified as meat-eaters in 2021 was 63.2%,but today that figure has risen to 74.7%.Flexitarianism has also declined by-7.6 percentage points since its peak(to

20、15.6%).Meanwhile,pure veganism has declined from 3.3%in 2021 to a miniscule 1.8%in 2024.This is reflected in purchasing habits:since 2021,the percentage of consumers who say they purchase plant-based meat has declined by-4.3 percentage points to 20.6%,while purchasing of plant-based milk remains sta

21、tic at 26.2%.How UK consumers describe their dietsExtra insightJust over 17%of consumers say theyre actively trying to reduce their meat consumption,which is an-8.8pp decline compared with 2019.Meateater74.7%Flexitarian15.6%Vegetarian4.8%Pescatarian3.0%Vegan1.8%Drinkers arent embracing no and low op

22、tionsThe sober curious movement suffered a blow during the pandemic.In 2019,23.9%of Brits identified as teetotal.But drinking skyrocketed when Covid confined us to our homes,and by 2021 the number of non-drinkers had declined to 14.1%.Today,16.2%of consumers describe themselves as teetotal,showing l

23、ittle growth,while the percentage of occasional drinkers stays static at 44.4%.Overall,it looks like trends in alcohol remain consistent with 2021,although the consumption of low and alcohol-free beers,wines and spirits has increased moderately,by+2.1 percentage points to 16.2%.How UK consumers desc

24、ribe their alcohol consumptionExtra insightGen Z lead the way in the sober stakes:26.2%describe themselves as teetotal versus only 17.0%of those aged 26-34.Teetotal16.2%Drink on the weekend21.8%Drink several times a week12.3%Drink most days5.2%Occasional drinker44.4%Healthy eating is trending upUK c

25、onsumers are becoming more conscious about what they put on their plates:since 2021,the number of Brits who say they eat unhealthy meals more than twice a week has decreased by-29.9 percentage points(to 21.3%).Unhealthy snacking has also seen a dramatic decline of-26.6pp.The majority of consumers(57

26、.6%)now eat unhealthy snacks just two times a week or less.The healthiest eaters are Brits aged 55-64(only 11.6%regularly eat unhealthy meals),while Gen Z are the biggest snackers(55.0%snack frequently).How often UK consumers eat unhealthy mealsExtra insightCooking from scratch more than twice a wee

27、k has declined by-8.7pp(to 82.6%),highlighting an opportunity for healthy convenience foods.Most days3-5 days per weekOnce or twice a weekLess than once a week7.3%14.0%49.3%29.4%Salt and fat are less of a concernWhile sugar is still a key concern for UK consumers,the percentage who are trying to red

28、uce their intake of salt and fat has notably declined since 2019.Today,27.5%of shoppers say they are actively trying to cut down on salt(a decline of-13.5 pp),while we see a-10.6 percentage point reduction in shoppers focused on fat(to 34.9%).With a lot of talk in the news around ultra processed foo

29、ds(UPFs),its no surprise that nearly 30%of consumers are trying to cut down their intake of food additives.While we do not have historic data to benchmark this figure against,its likely this trend will continue to grow.UK grocery shoppers health goalsExtra insightJust over 66%of consumers say they c

30、heck a products nutritional information,showing the importance of clear labelling.Reduce sugar intake49.5%Increase fruit/vegetable consumption48.8%Reduce fat intake34.9%Reduce food additives intake29.7%Reduce salt intake 27.5%Increase fibre/whole grain25.7%Protein is driving sales Protein is increas

31、ing its reputation as a hero ingredient:since 2021,theres been a+15.2 percentage point increase in Brits purchasing food and drink containing added protein(to 34.8%).Probiotics have also increased in popularity as an additive:we see a+8.9 percentage point uptick in consumers shopping for products co

32、ntaining probiotics(to 29.1%).On the flip side,CBD has failed to take flight as an additive:only 6.4%of consumers currently purchase food and drink containing CBD(a reduction of-1.8pp compared with 2021).UK consumers purchasing products with health additives Extra insightGen Z over-index for buying

33、added-protein products,and 44.3%say they actively look for products with ingredients to support fitness and strength.Food and drink with added protein34.8%29.1%6.4%Food and drinkcontaining probioticsFood and drinkcontaining CBDUnpackaged goods are losing their appeal One grocery trend thats lost ste

34、am is buying unpackaged goods or refills.In 2021,35.2%said it was something they actively tried to do.Today,that figure has declined by-12.2 percentage points to 23.0%.Other trends that are starting to recover after taking a dive in 2022 are buying locally-produced food and drink(up+9.8pp to 40.6%)a

35、nd buying from environmentally-friendly brands(up+4.8pp to 26.6%).Meanwhile,buying in-season produce has recorded steady growth since 2021,rising+4.8 percentage points to 41.8%,making it the top environmental intention for UK shoppers today.UK consumers active intentions when grocery shoppingExtra i

36、nsightYoung shoppers show significantly higher intent to purchase from green F&B brands,while older shoppers are more motivated to buy in-season produce.41.8%40.6%26.6%23.0%22.8%Buy in-season produceBuy locally-producedfood and drinkBuy from environmentallyfriendly brandsBuy unpackedproducts/refills

37、Buy organicCost of food is now more important than plastic packagingTheres been a huge shift in consumers priorities when it comes to what they think are the most pressing issues for the food industry to address.Back in 2021,plastic packaging was top of mind for Brits,but concern about this has drop

38、ped by a huge-23.0 percentage points.Plastic packaging is now only the fourth most-pressing issue in the eyes of the consumer.Meanwhile,concern about the cost of food has shot up by+18.1 percentage points,making it the main issue consumers want tackled.New to the survey this year,food additives come

39、s straight in at number three(behind food waste).Issues of most concern to UK grocery shoppersExtra insightA consistent level of concern around food waste since 2021 indicates its an issue that warrants long term investment and action.Cost of foodFood wasteFood additivesPlastic packagingClimate changeObesityFood safetyAnimal welfare31.6%17.2%11.3%9.7%9.1%7.1%7.0%6.9%Need to understand how these trends affect your F&B brand?Speak to a research expert