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1、The essentials of mobile app attributionA guide from start to finishEBOOKAPP GROWTH AWARDSMMP OF THE YEARContentsIntroduction:What is mobile attribution?312 reasons mobile attribution is important 4Attribution amidst the changing privacy landscape 6Part 1:How does mobile attribution work?7Understand

2、ing ad engagement 7The players:Who buys and sells ads?8How are ads bought and sold?9Part 2:How does an MMP provide attribution?10How MMPs communicate with apps10How an install is matched to a user 10Part 3:Making sense of attribution data 13Attribution windows 13Attribution waterfalls 15Attribution

3、in the new privacy era 18Cross-device attribution 20Next-gen measurement 21Part 4:Why is mobile attribution hard?22Problem 1:Fragmented user journeys 22Problem 2:No industry-wide standards for attribution 23Problem 3:Competing models of attribution 24Problem 4:Ad fraud is rampant and stealing budget

4、s 26Part 5:Benefits of working with a mobile attribution provider 27How a mobile attribution provider grows your app 27Real-world examples from Adjust clients 28Conclusion 29Grow faster with a mobile attribution provider 302The essentials of mobile app attributionTo make successful marketing decisio

5、ns,app developers and marketers use mobile attribution to understand better how users interact with their advertisements At its core,mobile attribution explains the journey a user took to install your app and the decisions they make in-app once they open itMobile attribution helps you follow a user

6、journey like the one below to determine which of your ads on which channels are capturing the most usersand which are bringing in the highest-value usersby monitoring post-install metrics like time in-app and in-app purchasesWhat is mobile attribution?Follow the user journeyFor example,a user views

7、your ad on their phone,and they can either tap it or keep scrolling Perhaps theyll see another ad later on a different channel and tap it to download your app on the app store Once the user opens the app,it becomes one of their favorites,and they make regular in-app purchasesUser viewsad on phoneTap

8、s adKeeps scrollingTaps adGoes toApp StoreDownloadsappSees 2nd adMobile attribution=User journey to install+in-app behavior3Levels completeRegistrationsPurchasesClicksTime in-appApp opensINTRODUCTION3The essentials of mobile app attributionDiscover where your users come fromDid they click on a paid

9、search ad or a social media post?Practice smart retargetingBuild campaigns targeted at users who tried your app but churned0104INTRODUCTION12 reasons mobile attribution is a must for app marketingFind your best-performing campaignsPinpoint the most effective ads and optimize themOptimize to maximize

10、 conversionUse analytics to remove failing ads and make your top ads even better02Get insights from aggregated dataMaximize insights from aggregated sources like Apples SKAdNetwork data and stay on top of the latest privacy changes0603Measure it allFrom daily active users to retention rates to lifet

11、ime values for different groups of users and more,measure the marketing metrics that matter to your app054The essentials of mobile app attributionLeverage every touchpointMeasure uplift as you see each networks true contribution to conversionKeep tabs on your networksEach ad network has different ru

12、les An attribution providor standardizes communication between you and your networksTest theoriesShould your app advertise more on Saturday morning or in a specific region?Test to find outCount your users only onceAn attribution provider ensures your data is correct and youre not paying ad networks

13、for the same user twice0807Protect your marketing budgetIterate and scale up the campaigns that work best,protect against fraud,and stop paying for fake installs or duplicate users120910Prove your ROILink your marketing efforts to your bottom line Zoom in on granular data while simultaneously benefi

14、ting from a holistic view of all your efforts115The essentials of mobile app attributionSimon“Bobby”DussartCEO“In light of expanding privacy regulations and greater app competition,savvy attribution is more relevant for app marketing than ever before Mobile attribution is the foundation of a marketi

15、ng teams tech stack,providing the data-driven insights they need to grow their app”The mobile app industry has become increasingly privacy-centric,with new regulations and frameworks coming into play to better protect user privacy and data protection While these privacy measures are necessary and go

16、od,they make mobile app attribution considerably more complex than beforeSince the rollout of Apples iOS 145 and the App Tracking Transparency(ATT)framework,advertisers are required to ask for user consent to access an iOS users device ID Similarly,Android device users who have chosen to delete thei

17、r advertising ID in their privacy settings will prevent advertisers from leveraging this approach in attribution because the Google Advertising ID(GAID)simply wont be available Device IDs are the easiest way to identify mobile users for marketing purposes While its ideal if users opt-in and provides

18、 advertisers with this more granular datatypically in exchange for greater personalizationits not necessary to have this data for successful app campaigns and attribution For example,SKAdNetwork(SKAN)is Apples privacy-driven attribution framework that provides aggregated attribution data to advertis

19、ers,allowing them to analyze and extract campaign performance metrics without any device-level data or ids Leveraging the right technologies,advertisers can fully optimize strategies to gain the most granular possible insights for the most effective campaign optimizationDevice-level attribution stil

20、l makes up the lions share of mobile attribution,but as we head toward a privacy-oriented future,marketers need to be prepared With the right attribution provider,marketers can comprehensively understand these privacy changes and adapt their marketing,technologies,and apps for optimaland fully compl

21、iantperformanceINTRODUCTIONAttribution amidst the changing privacy landscape6The essentials of mobile app attribution PART 1How does mobile attribution work?Understanding ad engagementImagine youre playing a game on your iPhone,and a video ad pops up within the game You watch the video,and at the en

22、d,click the CTA button“Download now”to download the new game The link takes you to the games App Store page,but first,it briefly redirects you through the attribution provider Adjust This redirect occurs in milliseconds,but its the critical step in how Adjust receives and reports the first data poin

23、tthe engagement with the ad Device ID:A string of numbers and letters that identifies every individual smartphone or tablet in the worldfor opted-in users IP address:A specific address that devices use to communicate with one another via the internet User agent:A line of text that identifies a users

24、 browser and operating system Timestamp:The time the user clicked on the ads link First install:When the app was first openedMobile attribution flow exampleIn this example,AppLovin is the ad network and Adjust is the attribution providerThe user downloads the appAppLovin shows an ad on an users devi

25、ceAdjust collects attribution dataThe user clicks on the ad and is sent to the App StoreAdjust tells AppLovin that a click and install have occurredAn app(the advertiser)buys traffic on AppLovin7The essentials of mobile app attributionWhen a user downloads an app,the attribution provider receives:Th

26、e mobile advertising ecosystem consists of two main groups:buyers and sellers Those who wish to buy mobile ad space include app developers,ad exchanges,agencies,and demand-side platforms On the opposite side,publishers and supply-side platforms sell ad space to buyers via ad networks Both advertiser

27、s and publishers trust an attribution provider,also known as a mobile measurement partner(MMP),like Adjust,to act as the neutral third party that attributes credit to an ad campaigns source(s)The mobile ad players:Who buys and sells ads?Mobile advertising buyers and sellersPublishersSSPsAd networksA

28、d exchangesDSPsApp developersAgenciesMMPBuy sideSell sideThe essentials of mobile app attribution89Cost per install(CPI)is a predetermined price that the advertiser pays to the ad network every time a user clicks on a specific ad and downloads their app This model is the most common cost model among

29、 mobile advertisersHow are mobile ads bought and sold?143Cost per click(CPC)is a model in which the advertiser pays for every single ad click,regardless of whether or not the click leads to a conversion Cost per mille(CPM)uses the French word for 1,000:“mille”,to describe the model in which an adver

30、tiser pays per 1,000 impressions In other words,the advertiser pays every time 1,000 people are recorded viewing an ad CPM is often used to promote brand awarenessAs smartphone penetration increases yearly,the global mobile advertising market is expected to reach US$3905 billion by 2028 With million

31、s of apps across app stores,competition among apps and ad space is fierce App developers and marketers use attribution providers to help them determine if theyre earning any return on their investment To do so,they typically use one of the four major cost models detailed here2Cost per action(CPA),as

32、 the name suggests,is a model in which advertisers pay after a user completes a designated post-install event These events could be purchasing a subscription,completing a gaming level,or signing up for an app THE FOUR MAJOR COST MODELS FOR MOBILE ADVERTISING9The essentials of mobile app attribution1

33、0PART 2How does an MMP provide attribution?How mobile attribution providers communicate with appsTo establish communication between an app and an attribution provider like Adjust,an app developer must install Adjusts software development kit(SDK)The SDK allows the app to communicate with Adjusts ser

34、vers in real-time,letting developers monitor app installs,sessions,and eventsMobile attribution uses multiple methods to help app developers and marketers follow the user journey regarding install and post-install events The following attribution methods each differ in how they gather attribution da

35、taAdjusts SDK is open-source,meaning its freely available code Check out Adjusts SDK documentation or find it on GithubMobile attribution methods1 Deterministic attribution2 Probabilistic modeling3 Aggregated privacy attributionHow an install is matched to a user10The essentials of mobile app attrib

36、utionDETERMINISTIC ATTRIBUTIONDeterministic attribution uses a unique identifier to connect user actions and events to specific campaigns and channels This attribution method allows marketers to confidently link a campaign to a specific app installFor Android,this unique identifier is the Google Adv

37、ertising ID(GAID)and for Apple,its the identifier for Advertisers(IDFA)Note that IDFA is available only if the user opts in,and Android users can opt out of ad-personalization and,therefore,the sharing of GAID with advertisers In addition to GAID matching,Android app developers can utilize another d

38、eterministic attribution method:Google Play Referrer The Google Play Install Referrer allows for the attribution of clicks on Google Play Store app pages to app downloads on Android devicesDeterministic attribution is still the most prominent method mobile marketers use,as once they have opted-in de

39、vice IDs,they can gain accurate,granular insights regarding their campaigns performance and deliver targeted and retargeted ads to potential app users Deep dive:GAID and IDFA and install referrersWhat happens when iOS users do not opt-in to allow tracking via IDFA?The good news is that attribution f

40、or these iOS users is still possible via Apples SKAdNetwork(SKAN)framework SKAN attribution data provides anonymized and aggregated insights so marketers can measure campaign success without user-level data Well dive more into SKAN below!11The essentials of mobile app attributionPROBABILISTIC MODELI

41、NGAGGREGATED PRIVACY ATTRIBUTIONProbabilistic modeling is used as an alternative attribution method when a deterministic identifier isnt available This attribution technique uses machine learning to support a statistical approach to measurement Since the rollout of iOS 145,probabilistic modeling in

42、the iOS context is limited to owned media,cross-promotion,and consented web-to-app flowsCurrently,probabilistic modeling is still available as a fallback for all sources on Android mobile devices For example,impressions of an ad on a web browser do not deliver device identifiers So,if youre running

43、a web-based campaign targeting mobile devices and the Google Install Referrer isnt available,probabilistic modeling would be a viable attribution techniqueWhile device-level attribution still reigns in the mobile app realm,new privacy frameworks are reshaping attribution to be less reliant on device

44、-level data Instead,these new frameworks gain insights from aggregated data,which has been collected and combined into a larger,more generalized form,to measure campaign effectiveness without the need for device-level data SKAdNetwork(SKAN)is Apples API-based,privacy-centric framework for attributio

45、n and ad measurement The attribution data provided is aggregated and not linked to an individual device ID As SKAN data is provided by Apple and is therefore entirely in line with their privacy guidelines,it doesnt require user consentPrivacy Sandbox on Android is Googles privacy-forward framework f

46、or measuring advertising performance on Android By providing aggregated install and event data,Privacy Sandbox on Android allows for safer and more transparent advertising within Android devices while minimizing the use of the device ID Information regarding the full rollout is expected by the end o

47、f 2024Deep dive:SKAdNetwork and Privacy Sandbox on Android12The essentials of mobile app attributionPART 3Making sense of attribution dataNow that weve discussed the different attribution methods,lets dive into how attribution works in app marketingThe default window of 24 hours is used for an impre

48、ssion-based attribution window.This window is shorter than the click-based window as the period in which an impression-based ad can influence conversion is considered to be shorter.The industry standard default for click-based attribution windows is 7 days.Attribution windowsAn attribution window,or

49、 lookback window,is a predetermined time frame in which a publisher can claim that a click or impression led to an install Installs that occur inside the agreed-upon windoweg,7 days are considered non-organic and attributed to the campaign or source that drove the conversion The length of an attribu

50、tion window most often depends on whether its measuring clicks or impressionsDeep dive:Attribution windowsIMPRESSION-BASED WINDOWS CLICK-BASED WINDOWS 2407HOURSDAYS1313The essentials of mobile app attributionSelf-attributing networks windowsDEFAULT LOOKBACK WINDOWS FOR SELF-ATTRIBUTING NETWORKSSelf-

51、attributing networkClick-through lookback windowImpression-based lookback windowMeta7 days24 hoursGoogle Ads30 days24 hoursTikTok For Business7 days24 hoursSnapchat28 days24 hoursX(formerly Twitter)7 days24 hoursYahoo7 days24 hoursApple Search Ads30 daysN/AEvery self-attributing network(SAN)has its

52、own default lookback window Weve listed the default lookback windows for the major SANs below However,an attribution provider can independently verify whether or not the install should be attributed to a SANDeep dive:Self-attributing networks14The essentials of mobile app attribution15Attribution wa

53、terfallsAn attribution waterfall helps a marketer see which advertising source or combination of marketing efforts caused a user to perform an action MMPs use attribution waterfalls to examine every touchpointimpressions,clicks,installs,and eventsto give credit for attribution As most of todays mark

54、eters use over 14 platforms to engage users,its vital they identify which ones bring in the most valuable users In doing so,they know how best to optimize their ad spendingAt Adjust,we prioritize clicks over impressions because we consider click engagements more deliberate The order of the attributi

55、on waterfall here illustrates how Adjust works backward from the most robust information to the least information necessary to confirm an attribution Attribution waterfall at Adjust1 Click-based attribution 2 Impression-based attribution3 OrganicNote:This attribution waterfall is specific to Android

56、 devices or opted-in iOS users15The essentials of mobile app attribution16The attribution waterfall in practiceNON-ASSISTED INSTALL ATTRIBUTION EXAMPLE Picture this:A user viewed an ad on TikTok right before they installed your app,but a click occurred on Meta property Facebook a day before the inst

57、all So,how is attribution awarded?According to the attribution waterfall,the platform with the click would be awarded credit for the installs as its the more intentional user engagement Therefore,Meta property Facebook is attributed with the install because the engagement was a clickQ:But does this

58、mean you shouldnt allocate any future ad spend to TikTok?No!Many marketers look only at their attributed channels when optimizing ad spend However,in this case,Meta doesnt deserve all the credit By not giving partial credit to the other touch points along the user journey that“assisted”the install,m

59、arketers wont know how best to allocate their ad spend across all their channelsMon.Tue.Wed.Thu.Fri.Sat.Sun.Mon.ATTRIBUTED CHANNELINSTALLAttribution windowATTRIBUTED ENGAGEMENTNON-QUALIFYING ENGAGEMENTNon-assisted installApple Search AdsFacebookTikTok16The essentials of mobile app attribution17ASSIS

60、TED INSTALL ATTRIBUTION EXAMPLE An assisted install means that multiple ad engagementsclicks or impressions across channels contributed to the final install in a given attribution windowIn this example,we can see that Meta received the attribution because it was a click However,both Google Ads and T

61、ikTok received partial attribution credit for assisting the installAssisted installs play an essential role in the cross-channel nature of todays user journey By monitoring assisted installs,marketers can examine the full-funnel impact of their marketing channels and optimize their cross-channel str

62、ategies for successMon.Tue.Wed.Thu.Fri.Sat.Sun.Mon.ATTRIBUTED CHANNELASSISTING CHANNELINSTALLAttribution windowATTRIBUTED ENGAGEMENTAssisted installASSISTASSISTApple Search AdsFacebookGoogle AdsTikTokNON-QUALIFYING ENGAGEMENTASSISTING CHANNELAdjust found that 29%of 27 billion installs over 2 months

63、were assisted29%17The essentials of mobile app attribution18Attribution in the privacy eraAs attribution moves beyond device-level data,newer privacy frameworks enable measurement and campaign optimization based on aggregated data sets and insightsIOS ATTRIBUTION:SKANWhile Apples ATT opt-in rates ar

64、e increasing,app marketers can also measure and optimize their iOS campaigns with the privacy-preserving SKAdNetwork(SKAN)The attribution data from SKAN is relayed from the device to Apple and then to ad networks,developers,and MMPs The installs of these users will never be connected to user or devi

65、ce-level data While you can implement SKAN on your own,its recommended to partner with an MMP offering robust iOS solutions to help you get the most insights out of your SKAN attribution data to drive growth on iOS As newer versions of SKAN are rolled out,an MMP can help you prepare for and adapt to

66、 each one Deep dive:What is SKAdNetwork?and Mastering SKAN:The essentials for iOS successWithin a SKAN postback,marketers can receive:Conversion values containing attribution data Source/Campaign ID(info on campaign,creative,and placement)Publisher/Ad Network ID18The essentials of mobile app attribu

67、tion19ANDROID ATTRIBUTION:GOOGLE PRIVACY SANDBOX ON ANDROIDGoogle is also moving toward greater user privacy with its Privacy Sandbox on Android,an attribution framework designed to work without any cross-app identifiers,including the GAID This means deterministic signals about users behavior will n

68、o longer be comprehensively available,but also,they will no longer be needed to perform mobile app attribution for Android devices By partnering with an MMP thats implemented Googles Attribution Reporting API and is participating in early testing,app developers and marketers can receive aggregated i

69、nstall and event dataAs Google Privacy Sandbox on Android continues its multi-year development,partner with an MMP like Adjust that allows you to explore and develop your marketing strategies for the privacy-first frameworkDeep dive:What is Googles Privacy Sandbox on Android?and Decoding Google Priv

70、acy SandboxCurrently in beta,Google Privacy Sandbox on Android provides conversion measurement in two report types:1 Event reports:Impression and ad-click attribution,providing upper-funnel data like campaign,creative,and click ID,etc2 Aggregatable reports:Attribution for lower-funnel data such as r

71、evenue,number of purchases,etc19The essentials of mobile app attribution20Cross-device attributionThe average user journey now spans across multiple channels and devices In addition to embracing newer platforms like TikTok and Snapchat,mobile app marketers should consider alternative channels like c

72、onnected TV(CTV)or PC and console for gaming apps Doing so will expand your apps reach,allowing you to find users you might not otherwise be able to capture Cross-device marketing is a must for forward-thinking marketers To ensure success,utilize an MMP that allows you to collect and analyze your da

73、ta across channels and devices By partnering with a comprehensive measurement suite like Adjust,marketers can get a 360 overview of their marketing efforts and act faster with all their data in one placeAdjust provides cross-channel and cross-device measurement20The essentials of mobile app attribut

74、ion21Attribution Connect the source(s)of an install or event to the marketing effort(s)or channel(s)to know how to optimize your campaigns in the short-term,looking at creative,country,etc Incrementality Understand the impact of a specific key performance indicator to test new channels,campaigns,and

75、 markets Know the channels that are cannibalizing organic vs campaigns driving paid liftMMM Media mix modeling allows you to forecast the best allocation of your budgets across all of your marketing efforts using statistical analysis to predict your ROI based on your online and offline marketing ini

76、tiativesDeep dive:Attribution,incrementality,and MMMLooking ahead:Next-gen measurement solutionsFor successful and future-proof attribution,todays marketers should explore incorporating traditional attribution methods with newer measurement methodologies like incrementality and media mix modeling(MM

77、M)In doing so,they can optimize results for both the short-term and the long-term for greater ROI and enhanced sustainabilityThe three pillars of next-gen app measurementSHORT-TERM OPTIMIZATION MID-TERM OPTIMIZATION LONG-TERM OPTIMIZATION 21The essentials of mobile app attributionPART 4Why is mobile

78、 attribution hard?SOLUTION:ADJUST SDK FOR ROBUST CROSS-DEVICE ATTRIBUTIONPROBLEM 1:FRAGMENTED USER JOURNEYSThe mobile user journey can stretch across smartphones,connected TVs,tablets,PC/laptop,and even gaming consoles Imagine shopping for furnitureyou may see an ad on your CTV or tablet,browse opti

79、ons in a few shopping apps or on the internet browser on your phone,and then ultimately purchase from your desktop Following this trail can seem daunting for marketers,especially if the marketing data on each channel is siloed and not viewed comprehensivelyThe Adjust SDK lets you follow the user jou

80、rney across all your devices and channels,getting accurate attribution on mobile,web,CTV,PC,and console This means you can:1 Measure all your marketing efforts in one place,monitoring everything from paid to owned and offline marketing 2 Feel secure knowing that Adjust is ePrivacy certified and upho

81、lds the strictest global privacy laws by ensuring total compliance in everything we do3 Seamlessly connect to all the partners you use,as Adjust offers easy integrations with all major SANsAdjust provides cross-channel and cross-device measurementCTVPC/consoleWeb appsMobile appsThe essentials of mob

82、ile app attribution22PROBLEM 2:INDUSTRY-WIDE STANDARDS FOR APP ATTRIBUTION DO NOT EXIST Every ad network has its own criteria for attribution and differing attribution window settings This can lead to multiple sources claiming the same install,forcing the advertiser(you!)to pay twice for the same in

83、stall Major networks like Meta and Google report their own attribution data to clients But as these networks earn money for attribution,most app developers and marketers prefer to work with a neutral,third-party measurement platform rather than the network itselfSOLUTION:REAL-TIME ACCURATE ANALYTICS

84、 FROM ADJUST Providing accurate,real-time attribution data is central to everything Adjust does Our method for matching installs automatically deduplicates users(to prevent you from paying for the same user twice)and creates a set of fair and unbiased standards across the networks you work with Get

85、a holistic overview of your marketing performance and monetary metrics to see how your different channels impact each other Then,you best allocate ad spend Plus,view all your metrics in one place to make smarter decisions faster!23The essentials of mobile app attribution24PROBLEM 3:THERE ARE COMPETI

86、NG MODELS OF ATTRIBUTIONFirst-touch attribution Awards credit to the first point of contact a user has with a campaignLast-touch attribution Gives credit to the final point of contact a user has with a campaignMulti-touch attribution Assigns varying weights to different traffic sources for an advert

87、ising interaction,leading to multiple channels being awarded when a user interacts with a campaignThe most common ways to attribute mobile app users:100%100%50%0%0%0%0%25%25%0%0%0%0%0%0%24The essentials of mobile app attribution25SOLUTION:SIMPLIFY ATTRIBUTION MODELING WITH ADJUST Adjust eases the ch

88、allenge of attribution modeling for advertisers We believe the best attribution model is the last-click attribution model Not only is it the current industry standard for mobile measurement,but we also consider the last clicked ad as the source that effectively led to the installHowever,there are mu

89、lti-channel situations when other engagements should also be considered,such as in CTV campaigns Our CTV AdVision solution allows marketers to analyze the power of assisting channels on their mobile and CTV campaigns Were also strong advocates for enabling view-through-attribution(VTA)to unlock full

90、-journey insight into the path to conversion and visibility over which channels most effectively uplift other channels For example,on the right,you can see how VTA tells us that a CTV ad impacted a mobile ad engagementDeep dive:Gaining visibility with view-through attributionHOUR 0 User views a mobi

91、le adHOUR 4 User views ad on CTVHOUR 8 User clicks on mobile adCTV COMES IN FOR THE ASSIST3 VTA PROVIDES INSIGHT ON THE IMPACT OF A CTV AD25The essentials of mobile app attribution26PROBLEM 4:AD FRAUD IS RAMPANT AND STEALING BUDGETS By 2028,digital ad fraud is projected to cause advertisers a loss o

92、f US$172 billion In the mobile ad fraud space,fraudsters most often generate fake clicks or engagements on behalf of a user without their knowledge This significantly impacts not only attribution reporting accuracy but also a marketers budget As fraudsters evolve their methods,marketers need to part

93、ner with an MMP to help them detect and prevent fraud before they pay for any fake installs or engagementsSOLUTION:ADJUSTS FRAUD PREVENTIONAdjust is the only MMP on the market to offer proactive,real-time fraud prevention,meaning that fraudulent installs are rejected by Adjust before you pay for the

94、m Other MMPs will try to offer“post-install”fraud detection,but this can be too late,hurting your data and budgets and leaving you to haggle with networks for a refund on lost campaign spend Our preventative technology and advanced reporting eliminate all major types of ad fraud and ensure accurate

95、attribution Additionally,were constantly evolving our fraud protection offerings to stay ahead of the latest fraud trends so you dont have toCheck out Adjusts Fraud Prevention solution26The essentials of mobile app attributionPART 5Benefits of working with a mobile attribution providerHow a mobile a

96、ttribution provider grows your appComplete fraud protection Protect your budgets and data from fraud so you dont pay for fake or organic installsSmart automation Automate your bid and budgets and set up smart alerts that monitor your KPIs for you so you can save valuable timeGrowth opportunity detec

97、tion Insightful visualizations and dashboards help you quickly pinpoint which campaigns drive the results you wantComprehensive marketing Remove data silos with all your data in one place This unified view will let you see which mix of channels works bestConfident budget allocation With accurate ana

98、lytics and reporting,prove ROI on your efforts and know where to spend your future ad budgetsEasy aggregated attribution Measure iOS campaigns seamlessly with SKAN and get help preparing for Google Privacy Sandbox on Android 27The essentials of mobile app attribution28WhoFocusResultsIn their wordsMa

99、rketing team at Nestles Nescaf 3in1 NEAPPCompare performances across all campaigns and platforms Hit 15 million downloads 171K monthly active users“We manage our campaigns across multiple platforms and channels We wanted to see and compare them all in one place Looking at our results,Adjust has been

100、 the right product for us in optimizing our budgets,channeling our efforts,and tracking channel performance to the right place”Serkan Oguz Senior Brand Manager,Turkey,NestlApp developer and publisher WidogameConnect app events to specific marketing campaigns Increased installs by 4,900%Grew revenue

101、by 2,200%“We were impressed with the number of metrics our team could track We love that Adjust is actively developing every day and offering new features”Lana Phung CMO,WidogameGrowth manager team fromUncover user needs throughout the user journey Reduced user acquisition costs by 57%Increased in-a

102、pp events post signup by 76%“Thanks to Adjust,we can now analyze funnel efficiencies from ad impressions to lead conversion,giving us a better understanding of user needs and improving overall cost-effectiveness We now have a data-driven approach to running multiple campaigns with tons of ad groups

103、and ads”Shravan Shenoy Senior Growth Marketing Manager,AffinidiReal-life examples of how apps use mobile attribution providers28The essentials of mobile app attribution29Investing in a mobile attribution provider is an investment in your apps future success With more apps being added to app stores d

104、aily,competition is constantly increasing To get ahead,you need a strong mobile attribution provider to deliver accurate attribution data for all of your marketing campaignsacross channels,campaigns,frameworks,and devices Having all your data in one place will increase your marketing efficiency by a

105、llowing you to remain agile and provide you with a comprehensive overview of your marketing You can make data-driven decisions faster,protect your data and budgets from fraud,and see which mix of channels works best to grow your app business You will always be empowered to optimize your campaigns wi

106、th confidenceAdditionally,you wont be alone when new privacy frameworks come into play Youll be ahead of your competitors because your attribution provider will guide you through any industry changes so you can keep measuring your marketing success while staying privacy-compliant So,scale your app t

107、he right way,with the right data and the right attribution providerAdjust Request your demoCONCLUSIONGrow faster with a mobile attribution provider29The essentials of mobile app attributionReady to start smart attribution?Talk with one of our experts to see how easy and successful attribution can be

108、 with the leading mobile measurement and analytics platform Adjust.Request a demoJoin 135,000+apps who trust Adjust for growth30The essentials of mobile app attributionadjustcomadjustcomAdjust,an AppLovin(NASDAQ:APP)company,is trusted by marketers around the world to measure and grow their apps acro

109、ss platforms,from mobile to CTV and beyond Adjust works with companies at every stage of the app marketing journey,from fast-growing digital brands to brick-and-mortar companies launching their first apps Adjusts powerful measurement and analytics suite provides visibility,insights and essential tools that drive better results Adjust is owned by AppLovin(NASDAQ:APP),and is headquartered in Berlin,GermanyLearn more about Adjust at:wwwadjustcomABOUT ADJUST