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1、 December 2024,IDC#US49786923e IDC MarketScape IDC MarketScape:Worldwide Product Information Management Applications for Commerce 20242025 Vendor Assessment Heather Hershey THIS EXCERPT FEATURES SALSIFY AS A LEADER IDC MARKETSCAPE FIGURE FIGURE 1 IDC MarketScape Worldwide Product Information Managem

2、ent Applications for Commerce Vendor Assessment Source:IDC,2024 2024 IDC#US49786923e 2 Please see the Appendix for detailed methodology,market definition,and scoring criteria.ABOUT THIS EXCERPT The content for this excerpt was taken directly from IDC MarketScape:Worldwide Product Information Managem

3、ent Applications for Commerce 2024-2025 Vendor Assessment(Doc#US49786923).IDC OPINION Consistent,Compliant Product Information Is Essential for Multichannel Digital Commerce The demand for accurate,complete,and captivating product information spans the entire customer journey,from initial exploratio

4、n to purchase,usage,and advocacy.This continuum is critical for fostering strong customer relationships and engendering loyalty.Product information management(PIM)solutions empower brands to deliver impactful product storytelling and sustain loyalty while scaling their digital reach.Modern PIM syste

5、ms go beyond traditional data organization,streamlining the flow of rich,precise,and relevant product information across channels to enhance customer experiences at every touch point,where clear,immersive product content is crucial to stand out in a crowded field.PIM systems emerged in the late 1990

6、s and early 2000s as businesses sought more efficient ways to manage product data across multiple channels.Early PIM solutions focused on basic data storage and standardization,ensuring product information remained consistent across catalogs and platforms.Although these initial systems were function

7、al,often resembling enhanced Excel interfaces,they left room for more sophisticated tools.Over time,PIM has evolved to incorporate AI and ML,boosting data management and syndication capabilities.Advanced AI drives content generation,metadata creation,and predictive tools for search and recommendatio

8、ns,positioning PIM as an increasingly dynamic asset in digital commerce.The contemporary generation of PIM solutions has a meticulous design with digital commerce in mind.Commerce-oriented PIM applications establish a unified source of product truth in commerce,addressing the following critical need

9、s:Enhancing product presentations with images,videos,augmented reality,and various forms of rich content crucial for effective merchandising 2024 IDC#US49786923e 3 Distributing product information and content across various platforms,from proprietary online stores to digital marketplaces,with their

10、specific product classifications Creating portals to streamline the sharing of product information and content across a companys distribution channels Improving visibility in search engine results and on retailer and marketplace platforms through optimized data algorithms Utilizing analytics for inf

11、ormed decision-making in product merchandising,thereby increasing conversion rates Seamlessly integrating with fundamental commerce services,such as inventory management,order management,and marketing automation systems In B2C/direct-to-customer(DTC)digital commerce,consumers demanding rich product

12、information,including high-quality images,videos,and customer reviews,accessible across diverse platforms In B2B,the fact that each stakeholder is,in their personal lives,a likely consumer with elevated expectations driving demand for B2C-like experiences in B2B Todays PIM systems support real-time

13、collaboration across teams,ensuring product information remains consistent and responsive to market changes.With integrations that enable faster localization,compliance,and customization,PIM is evolving into a strategic asset that allows brands to swiftly adapt to customer preferences and regulatory

14、 demands in diverse regions,ultimately positioning them for long-term resilience and innovation.IDC MARKETSCAPE VENDOR INCLUSION CRITERIA The vendor list for this evaluation included 19 vendors,representing those most reflective of a typical PIM buyers selection shortlist for digital commerce use ca

15、ses.Inclusion criteria include:The vendor should have at least 20 active customers reporting$20 million or more in annual revenue.The vendor must syndicate product data into a minimum of five different major commerce channels,including(but not limited to)websites,marketplaces,and/or social commerce.

16、The vendor must meet IDCs definition of a PIM application for commerce in terms of the functionality it supports,including the ingestion,management,and publication/syndication of product information(both structured data and unstructured content)to facilitate digital commerce(see the Market Definitio

17、n section and refer back to Figure 1).2024 IDC#US49786923e 4 The vendors PIM application should qualify as SaaS or cloud enabled.The vendor must go to market as a PIM application for digital commerce,specifically seeking B2C and B2B online merchants.This IDC MarketScape assessment seeks a PIM capabl

18、e of supporting the broadest range of possible use cases for digital commerce,whether B2B,B2C,or some combination thereof.ADVICE FOR TECHNOLOGY BUYERS Technology buyers should consider the following:Emphasize scalability and flexibility:Choose scalable PIM solutions that can handle growing volumes o

19、f product data and expand into new markets or channels without performance degradation.Flexibility in managing diverse product information types and structures is also important.Demand robust data quality and governance features:Ensure the PIM platform offers strong data quality management tools,inc

20、luding automated data validation,standardization,and enrichment capabilities.Effective governance controls are essential for maintaining data accuracy and consistency across channels.Seek comprehensive commerce integration capabilities:The PIM system should seamlessly integrate with existing enterpr

21、ise resources,such as enterprise resource planning(ERP),customer relationship management(CRM),digital asset management(DAM),and ecommerce platforms.This will facilitate a unified approach to data management and minimize the need for custom integration efforts.Prioritize ease of use and collaboration

22、:It is vital to have a user-friendly interface that supports efficient collaboration among marketing,product management,sales,and IT teams.Look for features that streamline workflows,such as task assignments,progress tracking,and approval processes.Learn how to maximize advanced analytics and report

23、ing tools:Choose PIM solutions that offer insightful analytics and reporting capabilities,enabling businesses to understand product performance,customer preferences,and market trends,crucial elements for informing decision-making and strategic planning.Ensure global market readiness:For organization

24、s operating internationally,the PIM system must support multilingual data management,localization workflows,and compliance with global standards,facilitating smoother entry and operation in diverse markets.2024 IDC#US49786923e 5 Assess vendor commitment to continuous improvement and customer success

25、:Investigate the vendors road map for future developments,including updates,new features,and technological advancements.A commitment to continuous improvement indicates a solution that will evolve alongside emerging market demands and technologies.Consider the total cost of ownership(TCO):Beyond the

26、 initial purchase price,evaluate the TCO,including implementation,training,support,and maintenance expenses.A PIM system that offers a clear and compelling return on investment over time is preferable.Technology buyers can better navigate the complex landscape of product information management solut

27、ions by focusing on specific aspects tailored to PIM systems.The right PIM system will streamline data management processes and empower organizations to enhance product visibility,improve customer experiences,and drive sales in digital commerce.VENDOR SUMMARY PROFILES This section briefly explains I

28、DCs key observations resulting in a vendors position in the IDC MarketScape.While every vendor is evaluated against each of the criteria outlined in the Appendix,the description here provides a summary of each vendors strengths and challenges.Salsify After a thorough evaluation of Salsifys strategy

29、and capabilities,IDC has positioned the company in the Leaders category within this 20242025 IDC MarketScape for product information management applications for commerce.Salsify is a privately held vendor specializing in product experience management software.It began operations in 2012 and has its

30、headquarters in Boston,Massachusetts,United States.On April 13,2022,the company secured$200 million in Series F funding,which TPG led,with a pre-money valuation of$1.8 billion.Permira and six other investors also participated.In September 2020,the company raised$150 million,led by Warburg Pincus.Qui

31、ck facts about Salsify:Employees:550 Industry focus:CPG,grocery,FMCG,health/beauty/cosmetics,home goods,hardlines,apparel,retail,distributor/reseller,healthcare,smart devices/IoT,manufacturing,and telco/communications 2024 IDC#US49786923e 6 Cloud:The PIM/PXM is cloud native and multitenant at the AW

32、S application,database,and infrastructure levels.Pricing model:The company offers Salsify PXM Advance in three editions Core,Enterprise,and Enterprise Plus to meet the needs of various PIM use cases,such as data management,syndication,analytics,and customers needs across business units and geographi

33、es.Customers can choose from several add-on modules for enhanced content,GDSN,and industry-specific accelerators,allowing customized purchasing that aligns with their needs and growth over time.Partner ecosystem:Has 60 implementation and 110 technology partners for PXM Ideal customer size:SMBs throu

34、gh large enterprises APIs:All externally relevant functionality is surfaced via RESTful APIs,with increasing support for GraphQL.Syndication channels:Alibaba,Amazon(1P and 3P),Amazon Business,Amazon FBA,ASOS,Best Buy,Carrefour,Cdiscount,eBay,Facebook Checkout,Fruugo,Google Shopping,Home Depot,Houzz,

35、Instacart,Instagram Checkout,JD.com,Kroger,Mercado Libre,Mirakl,Marketplacer,Newegg,Poshmark,Rakuten,Saks Fifth Avenue,Shopify stores,Staples,Target,Target Marketplace,TikTok Shop,Walmart,Walmart Marketplace,Wayfair,Wish,YouTube Shopping,and Zalando;works with customers to determine a well-suited me

36、thod of syndication Strengths Comprehensive PXM Network:Salsifys PXM Network facilitates collaboration between brands and retailers by enabling efficient product content syndication that meets specific channel requirements.PIM/system of record:Salsifys PIM provides strong governance,taxonomy,and hie

37、rarchy capabilities while remaining flexible enough to support omni-channel data management.It can store a golden product information record while transforming those records to meet endpoint requirements quickly and at scale.GenAI:Salsify integrates generative AI that can leverage structured and uns

38、tructured content to generate photos,videos,and other rich media to enhance customer experience with a product.Salsify can generate metadata automatically.Salsifys extensible Workflow allows integrations with third-party AI systems and providers or partners to independently build customer solutions.

39、2024 IDC#US49786923e 7 Challenges Limited Automated Insights availability:The Automated Insights module provides valuable feedback but is only available for selected retailers,limiting its utility for some users.Complex user experience:The platforms extensive features and customization options may l

40、ead to a steep learning curve for new users who do not use Salsifys partners or professional services for accelerated implementation or training.This could potentially hinder adoption and efficient use across teams.Currently lacks digital product passports(DPP)and declaration of design and performan

41、ce(DDP)compliance automations:Users can configure DPP in Salsify,but automation of DPP and DDP is not available.This is a priority on Salsifys road map.Consider Salsify When Consider Salsify when you are an organization of any size needing a comprehensive PXM solution that is popular in omni-channel

42、 product content management,syndication,and digital shelf optimization.Salsify suits businesses seeking robust analytics,generative AI capabilities,and a strong partner ecosystem to support their product experience management needs.APPENDIX Reading an IDC MarketScape Graph For the purposes of this a

43、nalysis,IDC divided potential key measures for success into two primary categories:capabilities and strategies.Positioning on the y-axis reflects the vendors current capabilities and menu of services and how well aligned the vendor is to customer needs.The capabilities category focuses on the capabi

44、lities of the company and product today,here and now.Under this category,IDC analysts will look at how well a vendor is building/delivering capabilities that enable it to execute its chosen strategy in the market.Positioning on the x-axis,or strategies axis,indicates how well the vendors future stra

45、tegy aligns with what customers will require in three to five years.The strategies category focuses on high-level decisions and underlying assumptions about offerings,customer segments,and business and go-to-market plans for the next three to five years.2024 IDC#US49786923e 8 The size of the individ

46、ual vendor markers in the IDC MarketScape represents the headcount of each individual vendor within the specific market segment being assessed.IDC MarketScape Methodology IDC MarketScape criteria selection,weightings,and vendor scores represent well-researched IDC judgment about the market and speci

47、fic vendors.IDC analysts tailor the range of standard characteristics by which vendors are measured through structured discussions,surveys,and interviews with market leaders,participants,and end users.Market weightings are based on user interviews,buyer surveys,and the input of IDC experts in each m

48、arket.IDC analysts base individual vendor scores,and ultimately vendor positions on the IDC MarketScape,on detailed surveys and interviews with the vendors,publicly available information,and end-user experiences in an effort to provide an accurate and consistent assessment of each vendors characteri

49、stics,behavior,and capability.Market Definition PIM applications provide a centralized platform for managing product and service data in digital commerce.Organizations use them to ensure consistency and quality in product data and content.PIM applications collect information from various sources and

50、 consolidate/format it into a single source of product information.They identify and fix problematic data and push product information to various digital and physical channels involved in customer journeys.PIM applications originating from the data integration and intelligence market can be a subcat

51、egory of or related capability to product-focused MDM.PIM applications originated from the persuasive content management market to bring rich content to the product experience.PIM applications from digital commerce vendors reflect the need for more all-encompassing systems than standalone catalog so

52、ftware.In summary,the key functions of PIM applications are:Ingestion:PIM applications provide UIs,connectors,and APIs that enable organizations to import product data and content from various sources,including files,other enterprise systems,supplier systems,and data pools.An important aspect of ing

53、estion is mapping data and content from these sources to product hierarchies in the PIM.Management:PIM applications enable organizations to define product hierarchies or taxonomies,product attributes and variants,and relationships between products.These applications manage structured and unstructure

54、d(content)product information and generally support enrichment for multiple 2024 IDC#US49786923e 9 languages,geographies,and channels.Key capabilities include setting up and enforcing data validation rules,deduplicating product records,identifying and connecting product variants,and managing the dat

55、a quality process.Generally,PIM applications provide capabilities for task management(review and approval)and potentially more advanced workflow to support the completion of product information,along with analytical dashboards/reporting that guide people responsible for product data quality.Vendors

56、are starting to leverage AI/ML to partially automate some of these tasks.Syndication/publication:PIM applications provide various export options that enable organizations to distribute product information to downstream channels and distribution partners.These may include export to files,connectors t

57、o digital commerce systems,integrations to data pools and popular digital marketplaces,and portals.A key requirement for customers selling through digital marketplaces is the ability to map export formats to the specific product hierarchies and taxonomies each specific marketplace requires.LEARN MOR

58、E Related Research IDC MarketScape:Worldwide Configure Price Quote(CPQ)Applications for Commerce 20242025 Vendor Assessment(IDC#US50608124,December 2024)Worldwide Digital Commerce Platform Forecast,20242028:Bots for Everyone at the End of eCommerce Democratization(IDC#US52611824,October 2024)Worldwi

59、de Order Management and Orchestration Applications Forecast,20242028:Slow Growth for Specialists in the Era of Platform Consolidation(IDC#US52611924,October 2024)Worldwide Order Management and Orchestration Applications Market Shares,2023:The Dawn of AI-Optimized Customer-Centric Order Experiences w

60、ith a Sustainable Edge(IDC#US52530324,September 2024)Worldwide Digital Commerce Applications Market Shares,2023:The Year Omni-Channel Commerce Came Roaring Back(IDC#US52537724,September 2024)IDC ProductScape:Worldwide Configure,Price,Quote Applications for Selling Professional Services,2024(IDC#US52

61、350224,June 2024)IDC ProductScape:Worldwide Configure,Price,Quote Applications for Selling Recurring Services,2024(IDC#US51490424,June 2024)IDC ProductScape:Worldwide Configure,Price,Quote Applications for Selling Products,2024(IDC#US52350124,June 2024)2024 IDC#US49786923e 10 IDC MarketScape:Worldwi

62、de Enterprise Headless Digital Commerce Platforms 2024 Vendor Assessment(IDC#US50626423,June 2024)IDC MarketScape:Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment(IDC#US49742623,March 2024)IDC MarketScape:Worldwide Enterprise B2B Digital Commerce Applications 20232024 Ve

63、ndor Assessment(IDC#US49742523,December 2023)Synopsis This IDC study comprehensively evaluates leading product information management(PIM)solutions for multichannel digital commerce.As the demand for accurate,engaging product content intensifies across B2B and B2C sectors,businesses must adopt advan

64、ced PIM systems to meet customer expectations,improve operational efficiency,and drive revenue.This assessment equips technology buyers with the critical insights necessary to identify the best-fit PIM solutions,considering scalability,flexibility,and integration capabilities,among other factors.The

65、 document evaluates 19 vendors,analyzing their ability to deliver robust PIM capabilities such as content syndication,AI-driven analytics,and seamless integration with commerce systems.It also offers actionable guidance for buyers,focusing on scalability,data quality,and global market readiness.By r

66、eading this document,buyers gain a strategic framework to navigate the evolving PIM landscape and select a solution that enhances product storytelling,optimizes digital reach,and sustains competitive differentiation.Product information management has become a cornerstone of digital commerce,enabling

67、 brands to deliver the rich,accurate,and engaging product content that modern buyers demand,says Heather Hershey,director,Digital Commerce Strategy at IDC.As digital channels proliferate and customer expectations rise,the PIM market continues to evolve,integrating advanced technologies such as AI to

68、 support seamless content syndication,personalization,and global scalability.Organizations that invest in robust PIM solutions are better equipped to optimize their digital presence,enhance customer trust,and drive revenue growth across both B2B and B2C ecosystems.ABOUT IDC International Data Corpor

69、ation(IDC)is the premier global provider of market intelligence,advisory services,and events for the information technology,telecommunications,and consumer technology markets.With more than 1,300 analysts worldwide,IDC offers global,regional,and local expertise on technology,IT benchmarking and sour

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