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1、 deep dive into Americans opinions on health insurance and what they consider when selecting their insurance plans.USAUS health insurance rankings 2024US health insurance rankings 20242Contents01Key takeaways02Americans opinions on health insurance03How are Americans getting coverage?04Health insura

2、nce brand rankings05MethodologyContents3Key takeawaysThe majority of Americans(52%)say they dont fully understand their health insurance coverage.Confusing coverage:Higher income individuals are more likely to have employer-sponsored health insurance(72%),while lower income individuals are more like

3、ly to be covered by Medicare.Income effect:For Americans who use individual health insurance or Affordable Care Act plans,price and premiums are the most common factors taken into consideration when selecting a plan.The price you pay:Blue Cross Blue Shield is the most considered health insurance bra

4、nd with 23.9%of Americans who own private insurance plans considering it.Consideration king:eHealth has the highest level of Satisfaction among customers,with a net score of 70.8.Satisfaction leader:US health insurance rankings 2024Talk to a researcherExplore more data4How Americans feel about healt

5、h insuranceUS health insurance rankings 20245US health insurance rankings 2024YouGov Profiles:November 2024.Each generation:n 2,400.Current customers of AARP Medicare Plans from UnitedHealthcare(n 325),Aetna(n 400),Anthem Blue Cross(n 275),Blue Cross Blue Shield(n 925),Cigna(n 250),Humana(n 375),Kai

6、ser Permanente(n 150),UnitedHealthcare(n 625).AgeI have a hard time understandingwhat my health insurance covers18 to 2961%30 to 4456%45 to 6449%65+39%Agree:I have a hard time understanding what my health insurance covers52%The majority of Americans dont fully understand their health insurance cover

7、age48%48%52%48%53%46%46%46%14%3%6%14%9%18%9%6%38%48%42%39%37%36%44%49%UnitedHealthcareKaiser PermanenteHumanaCignaBlue Cross Blue ShieldAnthem Blue CrossAetnaAARP Medicare Plansfrom UnitedHealthcareCoverage confusion by current insurerAgreeNeither agree nor disagreeDisagreeI have a hard time underst

8、anding what my health insurance coversTalk to a researcherExplore more data6US health insurance rankings 2024YouGov Profiles:November 2024.Age 18-29(n 2,400),Age 30-44(n 6,000),Age 45-64(n 9,400),Age 65+(n 9,900).AgeThe federal government should make sure everyone has health insurance18 to 2977%30 t

9、o 4473%45 to 6467%65+60%Agree:The federal government should make sure everyone has health insurance70%AgeBeing insured for everything is important18 to 2964%30 to 4463%45 to 6459%65+57%Agree:Being insured for everything is important”61%Most Americans tend to believe that health insurance is importan

10、t and should be provided by the government7US health insurance rankings 2024AgeIf I could get away with it,Id have no insurance at all18 to 2945%30 to 4446%45 to 6440%65+36%43%AgeInsurance is for unlucky people18 to 2927%30 to 4423%45 to 648%65+5%Agree:Insurance is for unlucky people16%Agree:If I co

11、uld get away with it,Id have no insurance at allYouGov Profiles:November 2024.Age 18-29(n 2,400),Age 30-44(n 6,000),Age 45-64(n 9,400),Age 65+(n 9,900).Younger adults more likely to have a skeptical view of insuranceTalk to a researcherExplore more data8How are Americans getting their insurance,and

12、why?US health insurance rankings 20249Selecting health insurance providerWhich of the following health insurance plans do you currently have?Americans are most likely to have their insurance through their employer.YouGov Financial Services CategoryView,March October 2024:Health insurance plans owned

13、.Gen pop:n 22,000.Multiple selections of insurance plans allowed.43%40%18%11%8%3%2%1%Employer-Sponsored Health InsuranceMedicareMedicaidIndividual Health InsuranceAffordable Care Act(ACA)MarketplacePlans(Obamacare)TriCareChildrens Health Insurance Program(CHIP)Short-Term Health InsuranceUS health in

14、surance rankings 2024Employer-Sponsored Health InsuranceMedicareMedicaidIndividual Health InsuranceAffordable Care Act(ACA)Marketplace Plans(Obamacare)TriCareChildrens Health Insurance Program(CHIP)Short-Term Health InsuranceTalk to a researcherExplore more data10High income individuals are likely t

15、o have employer-sponsored health insuranceUS health insurance rankings 2024YouGov Financial Services CategoryView,March October 2024:Health insurance plans owned.Low income:n 7,300.Middle income:n 10,500.High income:n 2,500.Top 5 insurance plans owned:IncomeRankLower Income:200%Median1MedicareEmploy

16、er-Sponsored Health InsuranceEmployer-Sponsored Health Insurance51%57%72%2MedicaidMedicareMedicare34%35%24%3Employer-Sponsored Health InsuranceIndividual Health InsuranceIndividual Health Insurance18%11%11%4ACAMedicaidACA10%9%6%5Individual Health InsuranceACAMedicaid10%7%4%11Americans with ACA cover

17、age more price sensitive than those with individual health insuranceUS health insurance rankings 2024YouGov Financial Services CategoryView,March October 2024:Important features in health insurance.Adults 18+with individual healthcare plans:n 2,700.18+ACA plan holders:n 1,500.22%35%42%45%52%55%58%59

18、%63%63%76%21%38%43%46%56%46%47%57%53%61%72%Telehealth servicesCoverage for special servicesPreventive care and wellness programsCoverage limits and exclusionsCoverage optionsOut-of-Pocket maximumCopayments and coinsuranceNetwork of healthcare providersDeductiblesPrescription drug coveragePrice and p

19、remiumsIndividual Health InsuranceACAWhat is important to you when choosing an insurance provider?Talk to a researcherExplore more data12US health insurance rankings 2024YouGov Financial Services CategoryView,March October 2024:Add-ons/Riders in health insurance.Adults 18+with individual healthcare

20、plans:n 2,700.18+ACA plan holders:n 1,500.Add-ons/Riders in health insurance13%10%14%15%18%29%26%30%35%44%12%12%23%23%30%30%34%38%42%52%Chiropractic careMaternity coverageCritical illness coverageHospital indemnity coverageAccident coverageMental health coverageWellness programsVision coverageDental

21、 coveragePrescription drug coverageIndividual Health InsuranceACAAmericans with individual health insurance are more likely to pay for add-ons than those with ACA coverage13US health insurance rankings 2024YouGov Financial Services CategoryView,March October 2024:Health insurance claims made in the

22、last 12 months.18-29 year olds:n 1,300.30-44 year olds:n 3,400.45-64 year olds n 6,900.65+:n 10,200.Insurance claims made in the last 12 months51%23%31%25%26%20%24%66%36%45%37%33%25%29%81%56%57%45%44%24%19%86%68%55%52%43%21%6%75%50%50%42%39%23%18%Prescription medicationDiagnostic tests and imagingPr

23、eventive careSpecialist visitsIllness care with primary care providerEmergency care servicesMental health services18-29 year olds30-44 year olds45-64 year olds65 and olderAllHow do claim types differ by age group?Talk to a researcherExplore more data14Higher income groups are more likely to make cla

24、ims for preventative careUS health insurance rankings 2024YouGov Financial Services CategoryView,March October 2024:Health insurance claims made in the last 12 months.Lower income:n 9,200.Middle income:n 11,900.Higher income:n 2,700.Insurance claims made in the last 12 months65%44%38%35%35%22%18%65%

25、44%46%38%34%18%14%66%47%55%39%33%18%16%Prescription medicationDiagnostic tests and imagingPreventive careSpecialist visitsIllness care with primary care providerEmergency care servicesMental health servicesLower income:less than 75%of the medianMiddle income:between 75%and 200%of the medianHigher in

26、come:higher than 200%of the medianLower income:less than 75%of the median15Introducing:Explore detailed insights from the financial services sector with our new tool.US health insurance rankings 2024Consumer:Navigate the dynamic landscape of consumer finance trends,from data sharing to technology pr

27、eferences.Credit:Uncover valuable insights into credit card preference and uptake of deferred payment services,such as Buy Now Pay Later(BNPL).Insurance:Dive into the features that matter most to consumers across different insurance types and understand the triggers for switching insurance providers

28、.Investment:Identify and understand the barriers preventing potential investors from entering the market.YouGov FinancialServices CategoryView Get startedhttps:/ insurance buzz and impression leadersUS health insurance rankings 2024Evaluating insurance brand buzz and impression among all Americans17

29、US health insurance rankings 2024RankHealth insurance brandNet buzz score(gen pop)1Blue Cross Blue Shield9.92UnitedHealthcare9.93Humana7.84AARP Medicare Plans from UnitedHealthcare7.05Aetna5.76Cigna4.07Anthem Blue Cross3.48eHealth2.89Blue Shield of California2.210Kaiser Permanente1.6Buzziest insuran

30、ce brands:top 10Explore brand trackinghttps:/ BrandIndex USA:November 1,2023 October 31,2024(Gen pop:n 26,150).Q:Over the past two weeks,which of the following insurance carriers have you heard something POSITIVE/NEGATIVE about(whether in the news,through advertising,or talking to friends and family

31、)?18Most improved:net buzz scoreUS health insurance rankings 2024RankHealth insurance brand2024 net buzz(gen pop)2023 net buzz(gen pop)Change in net buzz(gen pop)1Aetna5.73.4+2.32UnitedHealthcare9.97.7+2.23Cigna4.01.9+2.14Humana7.86.3+1.55Blue Cross Blue Shield9.98.5+1.4YouGov BrandIndex US:November

32、 1,2023 October 31,2024 vs November 1,2022 October 31,2023(Gen pop:n 26,150).Q:Over the past two weeks,which of the following insurance carriers have you heard something POSITIVE/NEGATIVE about(whether in the news,through advertising,or talking to friends and family)?19US health insurance rankings 2

33、024RankHealth insurance brandNet impression score(gen pop)1Blue Cross Blue Shield24.82UnitedHealthcare16.03Aetna10.94Humana10.15AARP Medicare Plans from UnitedHealthcare9.36Anthem Blue Cross7.77Cigna6.98Blue Shield of California3.39eHealth3.210Kaiser Permanente2.4Highest net impression scores:top 10

34、Explore brand trackinghttps:/ BrandIndex US:November 1,2023 October 31,2024(Gen pop:n 26,150).Q:Overall,of which of the following insurance carriers do you have a POSITIVE/NEGATIVE impression?20Most improved:net impression scoreUS health insurance rankings 2024RankHealth insurance brand2024 net impr

35、ession(gen pop)2023 net impression(gen pop)Change in net impression(gen pop)1Aetna5.73.4+2.32UnitedHealthcare9.97.7+2.23Cigna4.01.9+2.14Humana7.86.3+1.55Blue Cross Blue Shield9.98.5+1.4YouGov BrandIndex US:November 1,2023 October 31,2024 vs.November 1,2022 October 31,2024.(Gen pop:n 26,150).Q:Overal

36、l,of which of the following insurance carriers do you have a POSITIVE/NEGATIVE impression?21US health insurance rankings 2024Health insurance consideration and intent leadersEvaluating consideration and intent among Americans with private insurance coverage22US health insurance rankings 2024RankHeal

37、th insurance brand%of private plan owners considering1Blue Cross Blue Shield23.9%2UnitedHealthcare19.3%3Humana17.0%4Cigna14.3%5Aetna14.2%6Anthem Blue Cross10.5%7AARP Medicare Plans from UnitedHealthcare9.1%8Kaiser Permanente5.9%9Blue Shield of California4.5%10eHealth1.2%Most considered insurer:top 1

38、0Explore brand trackinghttps:/ BrandIndex US:November 1,2023 October 31,2024(Private plan owners:n 700).Q:When you are in the market next to acquire a new insurance policy,from which of the following would you consider acquiring a new policy?23US health insurance rankings 2024RankHealth insurance br

39、andPurchase intent(%of private plan owners)1Blue Cross Blue Shield10.2%2UnitedHealthcare5.4%3Humana5.1%4Aetna4.1%5Anthem Blue Cross3.3%6AARP Medicare Plans from UnitedHealthcare2.9%7Cigna2.8%8Kaiser Permanente1.5%9Blue Shield of California0.8%10eHealth0.1%Highest purchase intent:top 10Explore brand

40、trackinghttps:/ BrandIndex US:November 1,2023 October 31,2024(Private plan owners:n 700).Q:From which of the brands you selected for your consideration set would you be most likely to acquire a new policy?24US health insurance rankings 2024Health insurance customer satisfaction leadersEvaluating cus

41、tomer satisfaction among current and former customers of each brand25US health insurance rankings 2024RankHealth insurance brandNet customer satisfaction score1eHealth70.82AARP Medicare Plans from UnitedHealthcare61.73Humana43.94Kaiser Permanente39.55UnitedHealthcare39.16Blue Cross Blue Shield38.87B

42、lue Shield of California37.38Aetna34.89Anthem Blue Cross32.810Cigna31.4Most satisfied customers:top 10Explore brand trackinghttps:/ BrandIndex US:November 1,2023 October 31,2024(Current and former customers:n 500).Q:Of which of the following insurance carriers would you say that you are a“SATISFIED/

43、DISSATISFIED CUSTOMER”?26Most improved:net satisfactionscoreUS health insurance rankings 2024RankHealth insurance brand2024 Customer satisfaction net score2023 Customer satisfaction net scoreChange in customer satisfaction net score1Blue Shield of California37.325.2+12.12Cigna31.421.7+9.73Kaiser Per

44、manente39.530.5+9.04Aetna34.831.2+3.65UnitedHealthcare39.135.9+3.2YouGov BrandIndex US:November 1,2023 October 31,2024 vs.November 1,2022 October 31,2023.(Current and former customers:n 500).Q:Of which of the following insurance carriers would you say that you are a“SATISFIED/DISSATISFIED CUSTOMER”?

45、US health insurance rankings 202427Build a complete picture ofyour brandExplore brand trackingGain a deep understanding of your brand health and performance against top competitors in your industry with YouGovs brand and campaign tracking solutions.Track key metrics,measure campaign effectiveness,an

46、d access real-time insights into what people think,feel,and say about your brand.https:/ consumer insights in this report are sourced via YouGov Profiles and YouGov Financial Services CategoryView,while the brand rankings come from YouGov BrandIndex.The attitude statements at the onset of the report

47、 come from YouGov Profiles,representing a 52-week rolling average of consumer views dating back to November 2023.The health insurance usage and claims data were drawn from YouGov Financial Services CategoryView,with the referenced data collected continuously from March through to October 2024.The ta

48、rget group includes Americans who are 18+and filters further based on age range,income levels,and health insurance coverage.The health insurance brand rankings in this report are sourced from YouGovs always-on brand tracker,YouGov BrandIndex.The rankings include the top 10 brands across buzz,impress

49、ion,satisfaction,purchase consideration and purchase intent.MethodologyThe insights in this report have been sourced via syndicated datasets YouGov Profiles,YouGov CategoryView,and YouGov BrandIndex.When analyzing customer satisfaction,we looked at survey respondents who said they currently or previ

50、ously received health insurance coverage from the selected brand.To qualify as a top ranked brand,brands must have scores available for at least 183 days between November 1,2023,and October 31,2024.A minimum base size of 300(n)is required.To qualify as a top improver,brands must have scores for at l

51、east 18 months(548 days)between November 1,2022,and October 31,2024.Improvers are ordered on the percentage-point differences in their scores.In cases where the change in scores is the same,the current scores are used as a secondary metric to determine their ranking.A minimum base size of 300(n)is r

52、equired for improvement rankings as well.US health insurance rankings 2024Talk to a researcherExplore more dataYouGov,2024,all rights reserved.All materials contained herein are protected by copyright laws.Any storage,reproduction or distribution of such materials,in whole or in part,in any form wit

53、hout the prior written permission of YouGov is prohibited.This information(including any enclosures and attachments)is propriety and confidential and has been prepared for the exclusive use and benefit of the addressee(s)and solely for the purpose for which it is provided.We make no representations,

54、warranties or guarantees,whether express or implied,that the information is accurate,complete or up to date.We exclude all implied conditions,warranties,representations or other terms that may apply and we will not be liable to you for any loss or damage,whether in contract,tort(including negligence),breach of statutory duty,or otherwise,even if foreseeable,arising under or in connection with use of or reliance on the information.We do not exclude or limit in any way our liability to you where it would be unlawful to do youhttps:/