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1、2024 South Korean Mobile Gaming Market Insights 2024 Sensor Tower Inc.-All Rights ReservedExecutive SummaryThis comprehensive report offers a deep dive into the South Korean mobile gaming landscape for 2024,with a primary focus on the App Store and Google Play ecosystems.Our analysis covers recent r

2、evenue and download trends in the South Korean mobile gaming sector,shifts in revenue and user acquisition across various game genres,rankings of top-performing games and leading publishers,impact of international mobile games on the South Korean market,and global expansion trends of South Korean mo

3、bile games.Additionally,we present a detailed case study of Lucky Defense,a breakout hit,to illuminate key success factors in this competitive market.Revenue and Downloads Methodology The revenue data compiled by Sensor Tower represents estimated in-app purchase(IAP)estimates from the App Store and

4、Google Play.This data does not include ad monetisation revenue,revenue from third-party Android markets,or direct payments made through other channels such as the publishers website.Unless explicitly stated as net revenue,the data reflects gross revenue(i.e.,before deducting platform fees).The downl

5、oad data compiled by Sensor Tower represents estimated downloads from the App Store and Google Play.This data does not include pre-downloads,repeat downloads,or downloads from third-party Android markets.Google Play is not available in mainland China.2 2024 Sensor Tower Inc.-All Rights ReservedExecu

6、tive Summary Overview of the South Korean Mobile Gaming Market Top Mobile Games and Publishers Performance of Foreign Games in South Korea and Local Games Overseas Case Study:Lucky Defense Key HighlightsTable of Contents0204081417243 2024 Sensor Tower Inc.-All Rights ReservedOverview of the South Ko

7、rean Mobile Gaming Market4 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedSouth Korean Mobile Game Download Trends (Q1 2023-Q2 2024)South Korean Mobile Gaming Market:Q3 2024 Sees 17%Increase in Downloads,3%Rise in RevenueIn Q3 2024,the South Korean mobile gaming

8、 market experienced a 17%quarter-over-quarter increase in downloads,reaching nearly 130 million.For the first three quarters,total downloads amounted to 350 million,with Google Play accounting for 70%of the total.In Q3 2024,South Koreas mobile game in-app purchase(IAP)revenue saw a modest 3%quarter-

9、over-quarter increase,reaching nearly$1.24 billion.For the first three quarters,total IAP revenue amounted to$3.7 billion,with 75%of the revenue generated on Google Play.Note:Data spans Q1 2023 to Q3 2024.Source:Sensor Tower App Performance Insights0B0.07B0.14BQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Q2 2

10、024Q3 2024App StoreGoogle PlaySouth Korean Mobile Game IAP Revenue Trends (Q1 2023-Q2 2024)$0B$0.7B$1.4BQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Q2 2024Q3 2024App StoreGoogle Play5 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedSouth Korean Mobile Game IAP Revenue(Jan

11、-Oct 2024)-By GenreSouth Korean Mobile Game IAP Revenue Share and YoY Growth(Jan-Oct 2024)-By GenreRPGStrategy PuzzleSportsActionSimulationCasinoArcade$0B$0.7B$1.4B$2.1BRevenueOthers8%Simulation4%Action4%Sports5%Puzzle7%Strategy 20%RPG52%-14%YoY+37%YoY-18%YoY+13%YoY+69%YoY-20%YoYStrategy Games See 6

12、9%Revenue Growth,RPGs Dominate with 52%ShareRPGs remain the highest-grossing genre in South Korea,generating over$2.1 billion from January to October 2024 and contributing 52%of total mobile game revenue.Strategy games excelled in 2024,with revenue growing 69%year-over-year.This growth was driven by

13、 titles such as Last War:Survival,Whiteout Survival,Brawl Stars,and Lucky Defense,which effectively combine strategic elements with casual gameplay and innovative monetisation strategies,attracting a broad player base and achieving significant revenue gains.Note:Data current as of October 2024.Sourc

14、e:Sensor Tower App Performance Insights6 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedSouth Korean Mobile Game Downloads(Jan-Oct 2024)-By GenreSouth Korean Mobile Game Download Share and YoY Growth(Jan-Oct 2024)-By GenrePuzzleRPGArcadeSimulationStrategy Lifest

15、yle TabletopAction0M45M90MDownloadsOthers7%Action5%Tabletop5%Lifestyle 5%Strategy 9%Simulation13%Arcade14%RPG19%Puzzle23%+7%YoY-26%YoY+23%YoY+4%YoY-16%YoY-28%YoY+13%YoY+19%YoYStrategy Games Drive 23%Growth in Downloads,Puzzle Games Continue to Lead OverallPuzzle games,led by titles such as Block Bla

16、st!,remain the most downloaded genre in South Koreas mobile game market.From January to October 2024,puzzle game downloads increased by 7%year-over-year to 88 million,representing 23%of total mobile game downloads.Strategy game downloads in South Korea saw significant growth of 23%in 2024,propelled

17、by the success of games like Last War:Survival and the introduction of new titles including Lucky Defense and Squad Busters.Note:Data current as of October 2024.Source:Sensor Tower App Performance Insights7 2024 Sensor Tower Inc.-All Rights ReservedTop Mobile Games and Publishers8 2024 Sensor Tower

18、Inc.-All Rights ReservedNew Mobile Games Make Waves in South Koreas Top 100 RankingsNote:Data current as of October 2024 Source:Sensor Tower App Performance InsightsInsights from the Global Leader in Mobile Game and App ISouth Koreas Top 10 New Mobile Games by Revenue and Downloads(Jan-Oct 2024)Reve

19、nue Rankings1Solo Leveling:AriseNetmarble Games Corp.Lord NineSmilegateLucky Defense111%ROM:Remember Of MajestyKakao Games Corp.AFK JourneyLilith GamesWuthering WavesKURO GAMESRAVEN 2Netmarble Games Corp.CookieRun:Tower of AdventuresDevsistersZenless Zone ZeromiHoYoArthdal Chronicles:Three ForcesNet

20、marble Games Corp.2345678910Note:Rankings based on Sensor Tower estimates for South Korean App Store and Google Play Store mobile game revenue and downloads from January to October 2024.South Koreas mobile gaming market remained vibrant in 2024,with 17 new titles entering the Top 100 revenue ranking

21、s and 45 new games breaking into the Top 100 download charts.Domestic publisher Netmarble Games made a strong showing,with three new releasesSolo Leveling:Arise,RAVEN 2,and Arthdal Chronicles:Three Forcesall securing spots in the Top 10 revenue rankings for new games.Solo Leveling:Arise,an action-ba

22、sed IP mobile game,dominated the South Korean revenue chart,generating over$45 million and claiming the title of highest-grossing action mobile game for the period.Globally,it amassed an impressive$140 million within six months of launch.Smilegates new MMORPG,Lord Nine,ranked second in revenue,becom

23、ing South Koreas highest-grossing new RPG with$43 million in earnings.Publisher 111%s tower defense game Lucky Defense surged to the top of the download rankings while securing third in revenue,emerging as South Koreas highest-grossing new strategy game during this period.Download Rankings1Lucky Def

24、ense111%Rules of BattleUjoy GamesSquad BustersSupercellSolo Leveling:AriseNetmarble Games Corp.SNK NEWLEAP SOFTAlley Restaurant TycoonBuff StudioCookieRun:Tower of AdventuresDevsistersAFK JourneyLilith GamesSudokuMocaSoul Strike!Idle RPGCom2uS Holdings Corp23456789109 2024 Sensor Tower Inc.-All Righ

25、ts ReservedInsights from the Global Leader in Mobile Game and App ISouth Koreas Top 10 Mobile Games by Revenue and Downloads(Jan-Oct 2024)1Lineage MNCSOFTLast War:SurvivalFirst FunLegend of MushroomJoy Net GamesOdin:Valhalla RisingKakao Games Corp.Whiteout SurvivalCentury GamesRoyal MatchDream Games

26、Lineage WNCSOFTLineage 2MNCSOFTBrawl StarsSupercellEA SPORTS FC Mobile SoccerElectronic Arts&NEXON Company2345678910Revenue RankingsNote:Rankings based on Sensor Tower estimates for South Korean App Store and Google Play Store mobile game revenue and downloads from January to October 2024.1Last War:

27、SurvivalFirst FunLegend of MushroomJoy Net GamesLUCKY DEFENSE111%Block Blast!Hungry StudioRoyal MatchDream GamesMNoriworksRules of BattleUjoy GamesSquad BustersSupercellBrawl StarsSupercellMelon Maker:Fruit GameSUPERBOX Inc2345678910Download Rankings-0.3%+3.3K%+2.9K%-17%+59%+81%+266%-26%-27%-20%+346

28、%+372%+59%+7%+3.2K%+84%+125%Last War and Legend of Mushroom Lead Revenue Growth in South Korean Mobile Gaming MarketNote:Data current as of October 2024 Source:Sensor Tower App Performance InsightsIn South Koreas 2024 mobile gaming landscape,Last War:Survival and Legend of Mushroom emerged as the cl

29、ear frontrunners,ranking second and third in revenue as well as claiming the top two spots on the downloads chart,respectively.Last War:Survival,a post-apocalyptic 4X strategy game launched by FirstFun in August 2023,experienced explosive growth in 2024.South Korea proved to be a key market,with the

30、 games revenue skyrocketing 33-fold year-over-year from January to October 2024,reaching$250 million and accounting for 21.4%of its global revenue.Joy Net Games idle RPG Legend of Mushroom successfully penetrated the South Korean market,generating$140 million in revenue during this period,accounting

31、 for 31%of the games global earnings.Other notable performers included Century Games Whiteout Survival,Dream Games Royal Match,and Supercells Brawl Stars,all of which demonstrated impressive revenue growth.10 2024 Sensor Tower Inc.-All Rights ReservedInsights from the Global Leader in Mobile Game an

32、d App ISouth Koreas Top 10 Mobile Game Publishers by Revenue and Downloads(Jan-Oct 2024)Revenue Rankings1NCSOFTKakao Corp.Netmarble GamesNEXON CompanyFirstFunJoy Net GamesCentury GamesmiHoYoSupercellNHN Corp.2345678910Note:Rankings based on Sensor Tower estimates for South Korean App Store and Googl

33、e Play Store mobile game publisher revenue and downloads from January to October 2024.Download Rankings1SayGamesAzur Interactive GamesvoodooSupercellABI Games StudioJoy Net GamesEmbracer GroupSUPERSONIC STUDIOSNoriworks2345678910Ujoy GamesNCSOFT,Kakao,and Netmarble Lead Mobile Game Publisher Revenue

34、 Rankings in South KoreaNote:Data current as of October 2024 Source:Sensor Tower App Performance InsightsSouth Korean mobile game publishers NCSOFT,Kakao Corp,and Netmarble Games secured the top three in the countrys mobile game publisher revenue rankings for the first ten months of 2024.The classic

35、 MMORPG mobile games Lineage M,Lineage 2M,and Lineage W continued to dominate South Koreas mobile game revenue rankings during this period.By late October,these titles had amassed global revenues of$4.2 billion,$1.8 billion,and$900 million,respectively,cementing NCSOFTs position at the top of the pu

36、blisher revenue rankings.Netmarble Games saw its revenue rise 16%year-over-year,propelled by new releases such as Solo Leveling:Arise and RAVEN 2.This growth boosted the company to third place on the publisher revenue chart.Several international publishers,such as FirstFun,Joy Net Games,Century Game

37、s,miHoYo,and Supercell,broke into the Top 10 revenue rankings.FirstFun made a particularly notable debut,claiming fifth place thanks to the exceptional performance of its sole mobile game,Last War:Survival.11 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedNew Re

38、leases Drive Revenue Growth in South Korean RPG Mobile Game Market;Lord Nine Leads Among New RPG TitlesTop 10 RPG Mobile Games in South Korea by Revenue and Growth(Jan-Oct 2024)Revenue Ranking1Lineage MLegend of MushroomOdin:Valhalla RisingLineage WLineage 2MGoddess of Victory:NikkeHonkai:Star RailG

39、enshin ImpactLord NineNIGHT CROWS2345678910Revenue Growth Ranking1Legend of MushroomLord NineROM:Remember Of MajestyAFK JourneyWuthering WavesRAVEN 2CookieRun:Tower of AdventuresArthdal Chronicles:Three ForcesSoul Strike!Idle RPGMU Monarch2345678910Note:Data current as of October 2024.Source:Sensor

40、Tower Game InsightsMarket Share of RPG Mobile Game IAP Revenue in South Korea(Jan-Oct 2024)-By Sub-genreRPG RevenueOthers4%Open World Adventure4%Turn-based RPG5%Idle RPG14%Squad RPG16%MMORPG57%In South Koreas RPG mobile game market,the MMORPG sub-genre remains dominant,generating$1.23 billion in rev

41、enue from January to October 2024 and accounting for 57%of total RPG mobile game revenue.New releases are fuelling revenue growth in South Koreas RPG mobile game category.Eight of the Top 10 RPG mobile games by revenue growth from January to October 2024 were new titles,with Lord Nine emerging as th

42、e highest-grossing new RPG in the market.12 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedTop 10 Strategy Mobile Games in South Korea by Revenue and Growth(Jan-Oct 2024)Revenue Ranking1Last War:SurvivalWhiteout SurvivalBrawl StarsLUCKY DEFENSETFT:Teamfight Tact

43、icsAge of OriginsTop WarThe Battle CatsClash of ClansLeague of Legends:Wild Rift2345678910Last War:SurvivalRevenue Growth Ranking1Brawl StarsWhiteout SurvivalLUCKY DEFENSEThe Play of GenesisDoodle MagicBangBang SurvivorSword of Convallaria:For This World of PeaceSamgukji Origin 22345678910Watcher of

44、 RealmsRevenue Trends for Strategy Mobile Games in South Korea(Jan-Oct 2024)-By Sub-genre4X StrategyMOBA Tower DefenseReal-Time Strategy$0$0.3B$0.6B-20%+85%+219%+93%4X Strategy,MOBA,and Tower Defense Games See Revenue Surge in South Korean Market;Last War Leads in Both Revenue and GrowthIn South Kor

45、eas strategy mobile game market,sub-genres including 4X strategy,MOBA,and tower defense games experienced significant year-over-year revenue increases of 85%,219%,and 93%respectively,contributing to a substantial boost in overall strategy game revenue.4X strategy games Last War:Survival and Whiteout

46、 Survival,MOBA game Brawl Stars,and tower defense game Lucky Defense showed exceptional revenue growth in the South Korean market,claiming the top four in both revenue and growth rankings.Note:Data current as of October 2024.Source:Sensor Tower Game Insights13 2024 Sensor Tower Inc.-All Rights Reser

47、vedPerformance of Foreign Games in South Korea and Local Games Overseas14 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedTop 10 Foreign Mobile Games in South Korea By Revenue (Jan-Oct 2024)South Korea:A Key Battleground in the Global Mobile Gaming Market,Particu

48、larly Strategy and RPGsSouth Korea continues to be a crucial market for global mobile game expansion.In the period from January to October 2024,several strategy and RPG titles dominated the top ten revenue rankings.Notable entries included strategy games like Last War:Survival,Whiteout Survival,and

49、Brawl Stars,alongside RPGs such as Legend of Mushroom,NIKKE,Honkai:Star Rail,and Genshin Impact.Particularly impressive were Last War:Survival(strategy)and Legend of Mushroom(RPG),which secured the top two in both revenue and download charts for foreign mobile games in South Korea.These games are at

50、 the forefront of a growing trend towards hybridcasual and mid-core mobile games in the region.Top 10 Foreign Mobile Games in South Korea By Downloads(Jan-Oct 2024)Last WarLegend of MushroomWhiteout SurvivalRoyal MatchBrawl StarsEA SPORTS FC MobileRobloxGoddess of Victory:NikkeHonkai:Star RailGenshi

51、n Impact$0B$0.1B$0.3BLast WarLegend of MushroomBlock Blast!Royal MatchRules of BattleSquad BustersBrawl StarsWhiteout SurvivalRobloxHero Clash0M2.5M5MNote:Data current as of October 2024.Source:Sensor Tower App Performance Insights15 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-

52、All Rights ReservedTop 10 South Korean Mobile Games by Overseas Revenue(Jan-Oct 2024)Netmarble Games and Supercent Emerge as Leading South Korean Publishers on Global StageFrom January to October 2024,Netmarble Games saw six of its titles rank in the top ten for overseas revenue among South Korean m

53、obile games.Five of these,including Jackpot World,each generated over$100 million in overseas revenue during this period.Top 10 South Korean Mobile Games by Overseas Downloads (Jan-Oct 2024)During the same period,Supercent achieved similar success in terms of downloads,with six of its games ranking

54、in the top ten for overseas downloads among South Korean mobile games.Pizza Ready!,Snake Clash!,and Outlets Rush claimed the top three in the download rankings.DoubleDownJackpot WorldLotsa SlotsCash FrenzySummoners WarMarvel Contest of ChampionsSolo Leveling:AriseMapleStory MThe Seven Deadly SinsDou

55、bleU Casino$0B$0.1B$0.2BPizza Ready!Snake Clash!Outlets RushDr.DrivingTanghulu MasterSolo Leveling:AriseBurger Please!Paper Delivery BoyWater Sort QuestSuper Slime0B0.09B0.18BNote:Data current as of October 2024.Source:Sensor Tower App Performance Insights16 2024 Sensor Tower Inc.-All Rights Reserve

56、dCase Study:Lucky Defense17 2024 Sensor Tower Inc.-All Rights ReservedLucky Defense111%Setting:High FantasyArt Style:2D CartoonCamera POV:Top-DownGame Genre:StrategySub-genre:Tower DefenseProduct Model:HybridcasualRelease Date:May 2024Theme:Combat ArenaGame Tags:Character Collection,Multiplayer PvPM

57、onetization:Ads,Gacha,Subscription,Live Ops,Ad Removal,Currency Bundles,Game TaxonomySource:Sensor Tower App Performance InsightsPublisher:111%(South Korea)Global Downloads:4.6 millionGlobal IAP revenue:$47 millionStarter Pack,Loot Box,and Season Pass18 2022 Sensor Tower Inc.-All Rights Reserved 202

58、4 Sensor Tower Inc.-All Rights ReservedLucky Defenses Global Cumulative Downloads0M2.5M5MMay 2024Jun 2024Jul 2024Aug 2024Sep 2024Oct 2024Google PlayApp StoreLucky Defenses Global Cumulative IAP Revenue$0M$25M$50MMay 2024Jun 2024Jul 2024Aug 2024Sep 2024Oct 2024Google PlayApp StoreDownloadsOthers32%So

59、uth Korea68%RevenueOthers18%South Korea82%Lucky Defense Sees Rapid Growth in South Korea,Achieving Nearly 4.6 Million Downloads and$47 Million in RevenueLaunched in late May by South Korean publisher 111%,Lucky Defense has quickly gained traction.The game offers a unique twist on tower defense,featu

60、ring two-player cooperative gameplay and innovative mechanics like randomized summoning,synthesis,and hero recruitment.This blend of accessibility and challenge has resonated with players.As of October 2024,just five months post-launch,Lucky Defense has achieved impressive metrics,including nearly 4

61、.6 million global downloads and$47 million in global IAP revenue.South Korea has proven to be the games primary market,accounting for 68%of total downloads and 82%of total IAP revenue.Note:Data current as of October 2024.Source:Sensor Tower App Performance Insights19 2022 Sensor Tower Inc.-All Right

62、s Reserved 2024 Sensor Tower Inc.-All Rights ReservedPublisher 111%s Quarterly IAP Revenue Trend (Q1-Q3 2024)Global Tower Defense Games and Publishers IAP Revenue Rankings(Jul 2024)$0M$16M$32MQ1 2024Q2 2024Q3 2024Lucky DefenseRandom Dice DefenseOthersBangBang SurvivorLucky DefenseArknightsWatcher of

63、 Realms$0M$11M$21MSPGame111%YostarMoonton$0M$11M$21MMobile GamesPublishersLucky Defense Drives Publisher 111%to Remarkable Revenue Growth,Securing Second Place in Global Tower Defense Game Revenue Rankings for JulyThe launch of Lucky Defense fueled publisher 111%s global revenue growth,with quarter-

64、over-quarter increases of 308%and 166%in Q2 and Q3 2024,respectively.Q3 revenue neared$32 million,with Lucky Defense becoming the publishers primary revenue generator.In July 2024,Lucky Defense saw a 28%revenue surge,exceeding$11 million.It claimed second in global tower defense game revenue,behind

65、only SPGames BangBang Survivor.This performance elevated publisher 111%to second among tower defense game publishers by revenue.Note:Data current as of September 2024.Source:Sensor Tower App Performance Insights20 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedL

66、ucky Defense South Korean Market User Gender and Age Distribution(Q3 2024)Lucky Defense South Korean Market User Profiles(Q3 2024)Likelihood of belonging to user profile compared to general population(%)GenderFemale15%Male85%Age Distribution0%25%50%18-2425-3435-4445-5455+2%13%46%22%17%Core GamersCas

67、ual GamersFlexible PayersManga&Anime Lovers0%125%250%375%500%131%149%202%488%Lucky Defense Primarily Attracts Core Male Gamers Aged 35-44,While Also Appealing to Casual PlayersIn Q3 2024,Lucky Defense predominantly attracted male players in the South Korean market,accounting for 85%of the user base.

68、Age distribution analysis showed that players aged 35-44 made up 46%of users,highlighting the strong appeal of the tower defense and casual synthesis gameplay to players with higher spending potential.In terms of user profiles,Lucky Defense primarily appeals to mid-core and hardcore mobile gamers.Ho

69、wever,thanks to its casual gameplay elements,various random strategies,and“monster clearing”themed advertising,the game also attracts casual mobile gamers,serving as a key strategy for expanding its user base.Source:Sensor Tower Audience Insights21 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sen

70、sor Tower Inc.-All Rights ReservedLucky Defenses YouTube Platform Mobile Game SOV and Ranking(Jun 2024)Lucky Defense Initially Relied on YouTube and Other Platforms for Advertising,Later Shifting to Organic Downloads as Primary SourceDuring its initial launch,Lucky Defense relied on advertising to b

71、oost downloads,with AdMob and YouTube as primary platforms.From June 6 to June 20,2024,the game consistently ranked among the top 6 in mobile game Share of Voice(SOV)on YouTube in the South Korean market.Source:Sensor Tower App Advertising Insights&Audience InsightsLucky Defenses Download Source Tre

72、nds(May-Sep 2024)Mobile Game SOV0%6%12%Mobile Game SOV Ranking2024/6/62024/6/82024/6/102024/6/122024/6/142024/6/162024/6/182024/6/20RankSOV%1623450%35%70%May 2024Jun 2024Jul 2024Aug 2024Sep 2024OrganicPaidWebIn later stages,Lucky Defense gradually reduced its reliance on advertising.Capitalizing on

73、its creative gameplays appeal to players,the proportion of organic downloads increased from 45%in May to 68%in September.22 2024 Sensor Tower Inc.-All Rights ReservedLucky Defense Features Two-Player Tower Defense+Synthesis Creative Gameplay,Emphasizing the Satisfaction of Heroes Clearing MonstersSo

74、urce:Sensor Tower App Advertising Insights23 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedKey TakeawaysIn Q3 2024,South Korean mobile game downloads surged by 17%quarter-over-quarter,nearly hitting 130 million.Cumulative downloads for the first three quarters

75、reached 350 million.Financially,Q3 2024 witnessed a modest 3%quarter-over-quarter increase in mobile game IAPs,approaching$1.24 billion.Total revenue for the first three quarters hit$3.7 billion,with Google Play contributing 75%of the total.Throughout 2024,RPGs dominated,accounting for over 52%of So

76、uth Korean mobile game revenue,while strategy game revenues expanded by 69%year-over-year.From January to October 2024,the South Korean mobile game market saw remarkable growth across sub-genres:4X strategy games increased by 85%,MOBA titles by 219%,and tower defense games by 93%,collectively drivin

77、g a 69%surge in strategy game revenues.The South Korean mobile game ecosystem remains vibrant,with innovative new titles propelling market expansion.Notably,17 new games entered the Top 100 revenue rankings,while 45 secured positions in Top 100 download charts.Standout performers included Solo Level

78、ing:Arise,Lord Nine,and Lucky Defense,which topped the new game revenue rankings from January to October 2024.24 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower APAC Insights TeamNan Lu Senior Director Marketing San FranciscoRui Ma Senior Analyst She

79、nzhenYena You Mobile Insights Strategist SeoulHideyuki Tsuji Mobile Insights Strategist TokyoSara Tan Marketing Operations Singapore25 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower About UsGlobal Data Coverage Our platform provides the most comprehensive data on downloads and in-app revenue

80、 in the mobile market,with the App Stores global data coverage reaching 99%Sensor Tower is a leading and reliable enterprise mobile market insight consulting service platform,aiming to provide enterprises,publishers and developers around the world with comprehensive data performance,user usage and a

81、dvertising trends in the global mobile market.Store Data Acquisition Data from the App Store and Google Play Store obtained via the API is updated on a daily basisAccurate Data Index Multiple industry validation of product benchmarking milestone event data error of 5%Product Function Innovation Our

82、platform continues to update product features to better serve partners and customers26 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower SolutionsSensor Tower App Performance Insights For those who need visibility into the mobile app ecosystem Enjoy in

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84、nal share of voice(SOV)across apps and the biggest mobile app ad networks,top advertisers,publishers,creatives,and more.Sensor Tower Audience Insights For those who need visibility into your existing,competitor,and potential new audiences Enjoy insight into:which apps consumers are actually interact

85、ing with(app engagement)AND which ads theyre seeing(ad exposure).Sensor Tower Digital Advertising Insights For those who need visibility into the digital ad ecosystem Gain insight into:ads served,spend and impression estimates,SOV,and more across key channels,like:Facebook,Instagram,X(formerly Twitt

86、er),OTT,YouTube,display,video,and others.27 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedPathmatics by Sensor Tower Retail Media Insights For those who need industry-first insight into on-and off-site retail media network investments Enjoy insight into:ad spen

87、d,media mix,share of wallet,impressions,and SOV for brands and products across retailers gaining a coveted view into the co-branded digital ad ecosystem and retail media networks.Sensor Tower Advanced Usage Insights For those who need the deepest look into app user engagement Enjoy insight into:sess

88、ions per user;time spent;time of day;days used per time period;new,retained,resurrected,and churned user trends;and cohort usage overlap.Sensor Tower Gaming Insights For those who need the deepest look into the mobile gaming ecosystem Enjoy insight into:downloads,revenue,RPD,and ARPDAU beyond the to

89、p-level category(Lifestyle&Puzzle)and can drill deeper into genres(Puzzle,Arcade,etc.)and sub-genres(Swap,Word,etc.).Pathmatics by Sensor Tower Premium Add-OnSensor Tower Add-OnsSensor Tower Solutions28 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower

90、 Platform For those who prefer to access your data from our award-winning insights platform We provide users with a single login to our market insights platform and train users according to your specifications.Sensor Tower Connect For those who need your data integrated with other platforms,models,a

91、nd tools We bring the raw data straight to you with minimal technical requirements and setup.Access the data via Snowflake,our API,or a scheduled data feed.Sensor Tower Labs For those with the most unique and blue sky data needs Partnering with Labs gives you first access to data not available in ou

92、r platform unmodeled panel data,correlated raw data,and more.Collaborate with Labs to create exceptional,off-market data solutions.Data DeliveryServicesSensor Tower Custom For those who need your Data classified,organized,or reported a bit differently Custom is the tailored data solution that powers

93、 your unique insights needs.We build a custom data solution just for you;you drive how we categorize,organize,and report the data.Sensor Tower Solutions29 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower is the leading solution for mobile marketers,app developers,and industry analysts who dema

94、nd competitive insights on the mobile economy.Sensor Towers product suite includes:App Intelligence,Store Intelligence,Ad Intelligence,and Usage Intelligence.L O N D O NS A N F R A N C I S C OK O R E AC H I N AContact Info: SensorTower About UsJ A PA N30 2024 Sensor Tower Inc.-All Rights ReservedThi

95、s report and all original content contained within are wholly owned by Sensor Tower,Inc.2024.Modification,republication,distribution,or other unauthorized usage violate this copyright,unless express permission has been granted.App icons,images,and other branding assets are property of their respecti

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