《MBO Partners：探索新前沿：2024年獨立工作者對生成式AI的認知態度及使用情況調研報告（英文版）（12頁）.pdf》由會員分享，可在線閱讀，更多相關《MBO Partners：探索新前沿：2024年獨立工作者對生成式AI的認知態度及使用情況調研報告（英文版）（12頁）.pdf（12頁珍藏版）》請在三個皮匠報告上搜索。

1、Exploring New Frontiers:How Independent Workers View and Use Generative AI in 2024Exploring New Frontiers:MBO AI Report 20242Since Open AIs ChatGPT exploded onto the scene in November of 2022,generative artificial intelligence(Gen AI)has been the fastest-growing technology application ever.Exploring

2、 New Frontiers:MBO AI Report 20243In simple terms,Gen AI systems allow users to ask questionscalled promptsand the Gen AI will provide human-like answers.Gen AI answers can include text,images,code,and other types of content.Because of the question-and-answer interfaces of most Gen AI systems,they a

3、re easy for people to use without specialized training.Gen AI is already impacting how work is done and is expected to have even larger impacts over the next decade.Gen AI offers many opportunities for freelancers and independent workers who embrace and leverage its capabilities to increase producti

4、vity and grow their businesses.But as is the case with any new technology,Gen AI also creates risks,especially for those who choose to avoid incorporating Gen AI into their work.ChatGPT weekly has more than 100 million users,with Open AIs Gen AI competitors(Anthropic Claude,Google Bard,Baidu ERNIE,e

5、tc.)also reporting millions of users.Gen AI has the potential to automate60-70%of the average workers activities*Gen AI could add as much as$15.7 trillionto global GDP by 2030*This brief covers the results of an MBO Partners and Emergent Research study on how independent workers(freelancers,independ

6、ent contractors,gig workers,the self-employed,etc.)view and use Gen AI in their work.This research included surveying 1,132 independent workers and 3,832 workers with traditional jobs on their views and use of Generative AI,and in-depth interviews with 21 independent workers who use Gen AI.See the M

7、ethodology section at the end of this brief for more details.*Global consulting firm McKinsey*PwCExploring New Frontiers:MBO AI Report 20244When asked about the impact of AI and ChatGPT on their work,just 8%of independents said their work is at risk of being replaced over the next five years(compare

8、d with 13%of traditional workers).Even looking out longer than five years,only 16%said their work is at risk of being replaced by AI(compared with 21%for traditional workers).Other studies have found similar results for those with traditional jobs.For example,Gallup reported that 22%of American work

9、ers worry that AI will replace them soon.The main explanation independent workers give for not fearing AI is they believe its not capable of replacing many important aspects of their work.Examples include customer interaction,manual tasks(when relevant),insight generation,creativity,and judgment.Ind

10、ependent Workers Dont Fear Gen AIIndependent workers also point to problems that current Gen AI systems have,including hallucinations(generating false information),data mistakes,a lack of common sense in their responses and a lack of transparency with how results are generated.Despite widespread med

11、ia reports about AI replacing workers,few independent workers are concerned about Gen AI taking their jobs.Impact of AI on Your WorkIndependent WorkersMy work is at risk of being replaced in the next 5 years8%My work is at risk of being replaced longer term more than 5 years16%Traditional WorkersMy

12、work is at risk of being replaced in the next 5 years13%My work is at risk of being replaced longer term more than 5 years21%Exploring New Frontiers:MBO AI Report 20245Research and Writing.Gen AI-powered tools help independent workers rapidly research topics,generate article outlines and drafts,and

13、format deliverables.Four in ten independent workers(39%)who use Gen AI report using it for these tasks.Creative Content and Presentations.Gen AI can produce completely original images,designs,graphics,and presentations with just a few user prompts.This allows independent workers to create visual con

14、tent,mock-ups,and other high-quality creative material quickly and efficiently.Almost one-third(32%)of independent workers who use Gen AI report using it for creative applications.Coding and Programming.The use of Gen AI coding assistants is widely used by programmers to help write code,autocomplete

15、 partial code builds,debug,pull in libraries,and more.About one in ten independent workers who use Gen AI use it for coding(9%).Marketing.Independent workers are using AI in marketing their own businesses and,if they provide marketing services to their clients,as part of their service offering.This

16、includes creating content for websites,blogs,email campaigns,and social media.Gen AI is also used for marketing-related data analysis and client presentations.About one quarter(27%)of independent workers reported using Gen AI for marketing purposes.Administrative Tasks.About one in four (24%)indepen

17、dent workers reported using Gen AI to help with a range of administrative tasks including workflow automation,proposal and contract generation.Independent workers report using Gen AI in a variety of applications,including:Independents Know(and Use)AIDespite its newness,almost three-quarters(74%)of i

18、ndependent workers we surveyed reported being familiar with Gen AI.Even more stunning,more than one-third(37%)reported using Gen AI in their work,with the majority(59%)of that group using Gen AI for more than one application.Independent workers use Gen AI to amplify their productivity to become more

19、 effective and efficient.Gen AI allows them to delegate repetitive and mundane tasks,providing them with more time to focus on more complex and value-adding aspects of their work.Exploring New Frontiers:MBO AI Report 202466In our interviews,independent workers consistently report their use of Gen AI

20、 increases their productivity and saves them time,with most reporting productivity improvements in the 15%-30%range.Most Independent Workers Using Gen AI Find it Useful and ProductiveThis is consistent with the findings of other studies on Gen AIs impact on worker productivity.Percentage of Independ

21、ent Workers Reporting Gen AI as Useful26%Extremely Useful25%Very Useful34%Somewhat Useful15%Not UsefulTop Gen AI Applications for Independent Workers(%Application Use by Independent Workers Using Gen AI)40%30%20%10%0%WritingCreativeApplicationsMarketingAdmin/ProductivityProgramming39%32%Research34%2

22、7%24%9%Exploring New Frontiers:MBO AI Report 20246Exploring New Frontiers:MBO AI Report 20247Many independent workers are finding ways to incorporate Gen AI into daily tasks and increase their productivity.This has not gone unnoticed by independent workers who are not using Gen AI.Of those reporting

23、 they are not currently users of Gen AI,62%say they will be users of Gen AI over the next two years.Coupled with almost all(97%)of current users saying they will continue to use Gen AI,this results in the share of independent users using Gen AI doubling to 73%over the next 2 years.Most Independent W

24、orkers Plan to Use Gen AI in the FutureThe Share of Independent Workers Using Gen AI Expected to Double Over the Next 2 Years37%73%Currently Use Gen AIPlan to Use or Continue to Use Gen AI Overthe Next 2 YearsIn our interviews with independent workers who use Gen AI,we asked for their best practices

25、 on how to get started using Gen AI.Below is a synthesis of their advice.Start small and stay focused on productivity:We consistently heard in our interviews that starting small and experimenting with simple use cases to improve productivity is the best way to begin using Gen AI.Because Gen AI tools

26、 are easy to use,its easy to try to do too much too soon or be distracted by applications that add little or no value.Try different Gen AI tools:Although ChatGPT has almost become synonymous with Gen AI,there are many Gen AI tools,and other tools may be better options.Getting Started with Gen AIEval

27、uate the results of your experiments:Analyze the results of your experiments to see where Gen AI can add value to your work and improve your efficiency.Scale by incorporating Gen AI into more workflows:After developing a few simple,successful Gen AI applications,start deploying Gen AI more widely in

28、 your work.Consider new work areas and business models:Once comfortable with Gen AI,consider how it can be used to enter new markets and develop new business models.Exploring New Frontiers:MBO AI Report 20248While Gen AI tools are easy to use,it takes time,testing,practice and refinement to become g

29、ood at using them effectively.Our interviewees also pointed out the biggest mistake independent workers make when starting to use Gen AI:being disappointed by early Gen AI use and giving up.Exploring New Frontiers:MBO AI Report 20248Exploring New Frontiers:MBO AI Report 20249Already,millions of inde

30、pendent workers regularly use Gen AI to improve their productivity and provide increased value to their clients.Millions more will soon join this group.This makes independent workers a large and growing source of experienced,on-demand AI talent organizations can tap to augment their existing AI capa

31、bilities and introduce new and innovative ways of using AI.Independent Workers With Gen AI Skills Provide a Large and Growing Talent Pool for Hiring OrganizationsThe rapid proliferation of Gen AI use by independent workers has just started.Gen AI tools are being built into productivity software from

32、 Microsoft,Adobe,and most other software firms.The Independent Worker Shift to Gen AI is Just BeginningMore specialized Gen AI tools and vertical market applications are also quickly becoming available.Most of these Gen AI tools are either free add-ins to existing software applications(Microsoft Cop

33、ilots,for example),or low cost.Because of this,they are easily accessible to independent workers.The growing availability of these tools,coupled with productivity gains experienced by independent workers who are using Gen AI,mean usage by independent workers is all but guaranteed to increase.But in

34、addition to creating new opportunities for independent workers,Gen AI also creates risks.The biggest of these risks is failing to embrace Gen AI or falling behind in its use.According to Harvard Professor and AI expert Karim Lakhani,“AI Wont Replace Humans But Humans With AI Will Replace Humans With

35、out AI.”This warning applies to independent workers,as well.Exploring New Frontiers:MBO AI Report 202410Exploring New Frontiers:MBO AI Report 202410We used Anthropics Claude to help us with background research,report outlines,first drafts,and drafting interview questions.We also used Microsoft Bings

36、 Gen AI Copilot and Perplexity for background research.These tools provide source references,which is useful when conducting and validating background research.We estimate that using Gen AI increased our project productivity by roughly 20%.How We Used Gen AI in This StudyLike many independent worker

37、s,we used Gen AI tools to assist us with this research project.Exploring New Frontiers:MBO AI Report 202411MethodologyThe findings in this research brief come from the 2023 MBO Partners State of Independence in America study survey,which was fielded in July of 2023.This is the 13th consecutive year

38、this study has been conducted.For the 2023 study,6,575 residents of the U.S.(aged 18 and older)were surveyed,including 1,132 independent workers and 3,832 workers with traditional jobs.The survey results were weighted to reflect the demographics of the U.S.In addition to the survey,interviews were c

39、onducted with 21 independent workers who actively use Gen AI.About MBO PartnersMBO Partners is a deep job platform that connects and enables independent professionals and microbusiness owners to do business safely and effectively with enterprise organizations.Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working.For more information,visit our website.