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1、Brand Chem2025Trend Report2Table of ContentsMethodology01Our Trend MethodologyResearch MethodologyIntroduction02Brand ChemTrend Themes03 Brand Fusion Identity Osmosis Creative Catalysts34781828Whats Next 2025|Trend Report3We define trends based on their impact and lifespan,and through our Speeds of

2、Culture methodology,we make a key distinction between whats trending now(in the short-term)vs.being on-trend(in the long-term).For this trend report,we will focus on our longer-term trends,Trend Forces and Signals,that will shape 2025.Check out Year on TikTok 2024 as we scroll back to the years most

3、 memorable trends,creators and moments with our community.Want to learn more about Trends?Check out our Trend Dashboards on the TikTok Creative Center Read our Trend Reports in the Trends Hub on the TikTok Creative CenterCurious what took off in 2024?Our Trend MethodologyWhats Next 2025|Trend Report

4、TikTok Speeds of CultureTrend Moments Trend SignalsTrend ForcesCreative Prompts that quickly gain traction and buzz through high participationAn emerging user behavior or interest revealed through new content patternsEnduring,large-scale behavioral transformationTrending Now(short-term)On Trend(long

5、-term)4Research MethodologyThis report is heavily supported by data from the Global TikTok Marketing Science team gathered across multiple third party commissioned research studies utilizing mixed methods approaches often including quantitative online surveys,exposure to stimuli in a mock TikTok env

6、ironment,and/or advanced analytics.In this report,weve focused on studies from 2022 2024,which are most relevant,innovative,and speak to the larger trend forces at play in 2024.Research StudyMarketsSourceMethodologyUnlocking Business Impact through Personal and Cultural RelevanceUnited States,United

7、 Kingdom,and Australia TikTok Marketing Science,Business Impact Through Relevance,US,UK,AU,conducted by WARC,August 2024A 20-minute quantitative online survey to social and video users 18,paired with in-depth interviews with senior marketers and industry experts.The Science of Varied ContentUnited S

8、tates and Canada TikTok Marketing Science North America Value in Variety Study US,CA,conducted by Alter Agents,2023A 15-minute quantitative survey utilizing experimental design with in-context exposure and in-context simulated shopping to evaluate impact on brand outcomes via different content mixes

9、 on TikTok.The Science of Building Brands Across LanguagesUnited States and CanadaTikTok Marketing Science NA Multilingual Campaign Study US Results),conducted by NRG,2023A 20-minute quantitative survey to monthly TikTok users 18,utilizing ad exposure methodology of 4 different ads.The study used a

10、control set of english-only ads,and the same ad with a mix of Spanish treatments(voice-overs,text,music,etc).Global Diversity on TikTokFrance,Germany,Italy,United Kingdom,United StatesTikTok Marketing Science Global Diversity on TikTok Study,conducted by Flamingo Group,2022 Literature review to gain

11、 foundational definition of diversity,expert interviews to hypothesize how diversity works on TikTok,in-depth case study analysis to understand how brands can participate in it and a quantitative survey to TikTok users 18.Understanding Generative AI Perceptions on TikTokUnited States,United Kingdom,

12、IndonesiaTikTok Marketing Science Global Gen AI Consumer Perceptions and Usage Survey US,UK,ID via AYTM,April 2024.Base:TikTok and non-TikTok,18+users(n=1,495A 7-minute quantitative online survey of monthly TikTok users and monthly users of other social/video platforms who are familiar with Generati

13、ve AI.The Science of the TikTok Comment SectionUnited States,United Kingdom,CanadaTikTok Marketing Science Global TikTok Comment Section via AYTM US,UK,CA April 2024A 9-minute quantitative online survey to monthly TikTok users 18+via AYTM.The Science of Images on TikTokUnited States,Canada,United Ki

14、ngdom,Indonesia,and BrazilTikTok Marketing Science Global Carousel Images on TikTok Survey via AYTM,August 2024.Base:TikTok users 18 Q9(n=2100A 9-minute quantitative online survey to monthly TikTok users 18+as well as TikTok creators 18,defined as those who have posted on TikTok in the P12M via AYTM

15、.Whats Next 2025|Trend Report5C O N F I D E N T I A L&P R O P R I E T A R Y Sofia HernandezGlobal Head of Business Marketing at TikTok The creative storytelling opportunities on TikTok are endless,and this next year will bring the TikTok community even closer together.6BRAND CHEM6Whats Next 2025|Tre

16、nd ReportIts not magic,its chemistry,or as we call it at TikTok,Brand Chem-a balance of listening,adapting,and transforming.When brands open up to fresh creator communities and intentionally create spaces for real engagement,theyre not just connectingtheyre tapping into the pulse of their audience.T

17、his approach builds networks that inspire deeper understanding and unlock new levels of trust and creativity,driving cultural relevance in ways that matter to both your communities and your business.In 2024,brands like yoursembraced creative bravery;piqued global curiosity,bet onunhinged storytellin

18、g(looking atyou Nutter Butter),and bridged thetrust gap between consumers and brands with creators.Revisit the Whats Next 2024 Report to understand all these references).As we move into 2025,were here toguide you and your brands toward becoming more culturally resonant by giving creators and communi

19、ties greater creative ownership.Well teach you how to unlock richer insights,uncover stronger truths,and provide faster paths to connection and chemistry.Through themes like Brand Fusion,Identity Osmosis,and Creative Catalysts,this years trend report brings you more actionable insights,showing how a

20、udiences are responding and how brands are adapting to shape Whats Next 2025.7A wider pool of creators for your brand builds relevance across niches.Content that sparks conversations with consumers build genuine trust.Are you ready to adapt to the new demands of your consumers for more?Consumers wil

21、l pay attention to the brands that are always there for them.Signal 1:Creator SpreadSignal 2:Trust FundSignal 3:Constant ConfidantBRAND FUSIONPeople are sharing their niche POVs to connect with global audiences.Female inclusivity will be integral to brands bottom lines.Are you evolving your brand id

22、entity to meet dynamic consumer values?Creators are redefining traditional life-stage marketing with more intimate personal goals.Signal 1:Power of PerspectivesSignal 2:Girls are GirlingSignal 3:In OUR EraIDENTITY OSMOSISAI will give brands a creative edge by enabling faster ideation and production.

23、Brands exploring fresh ways to remix their content will expand their identity.Are you exploring new efficiency tools to take more exciting creative risks?The comment section is the new focus group.Signal 1:AI Eases EverydaySignal 2:Remix RecycleSignal 3:Comment to CartCREATIVE CATALYSTSWhats Next 20

24、25;TLDRNew bonds.Bigger impact.We have the formula.BRAND CHEMWhats Next 2025|Trend Report8BrandFusionWhats Next 2025|Trend Reportnoun;/brand fyzhn/A dynamic state where a brand gains renewed vigor,becoming more responsive and ready to build lasting bonds9More nuance and inclusivity isnt just for con

25、tent.Getting representation right,means getting connection right and it applies to brands too.Brands who want to build lasting bonds with their consumers need to bridge the gap between representation and connection in advertising.Ameneh AtaiGM,Audience Measurement,Nielsen Whats Next 2025|Trend Repor

26、t10Campaign ObjectiveDrive Impulse PurchaseBoost engagement with custom codes and exclusive offers for creators to share,rewarding prompt sharing and audience interaction.Vertical IntegrationBeautyLOreal Paris expanded its creator pool by partnering with science comedian mister.emerson to humorously

27、 promote their sunblock as top sun protection.As communities seek trusted voices,more people are becoming creators,from quiet reviewers to quirky characters.Its not about the loudest voice,but increasing the number of creators,sometimes even by 50%to drive impact at scale.Trend Signal 1Source:TikTok

28、 Marketing Science North America Value in Variety Study US,CA 2023,conducted by Alter AgentsWhats Next 2025|Trend ReportThe traditional 70/20/10 marketing budgets are not designed to influence at the pace content creation and expectations are happening.A wider pool of creators for your brand builds

29、relevance across niches.Creator SpreadWhats HappeningWhats NextTikTok users like when brands partner with a variety of creators.2 out of 311C O N F I D E N T I A L&P R O P R I E T A R Y Visual Cues:Not Over EditedDitch the over-editing,audiences favor a less-polished,authentic aesthetic when creator

30、s are sharing unfiltered experiences with a brand.Sonic Identity:CML Commercial Music Library)Encourage creators to leverage sounds from the CML for seamless Spark ads activation.Creator SpreadqandkiyaLove our squad!squadbustersIn ActionSupercells new game Squad Busters is designed to welcome both s

31、easoned gamers and newcomers.Their creator strategy mirrors this,involving gamers and non-gamers alike.Creative Applications-GamingAmplifier Communities#Granfluencers#CoupleGoalsWhats Next 2025|Trend ReportTikTok One Creator MarketplaceWhether a marketer needs creator ads quickly at scale,or they wa

32、nt an in-depth collab,TikTok One Creator Marketplace has many new features to make finding the right creators,easier.Creative Solution12Campaign ObjectiveDrive In-store TrafficBrands enhance in-store shopping with exclusive products,events,and authentic stories involving customers and creators.Verti

33、cal IntegrationFinancial ServicesTo understand the financial fluency of their customers,RBC Bank partnered with TikTok to launch a talk show with creators to share and resolve their emotions around money.Through street interviews,behind-the-scenes moments,or shared insights,brands can foster trust a

34、nd a sense of community.This interactive approach shifts from one-way communication to a strategy where audiences feel heard and valued,offering valuable insights for deeper connections.Trend Signal 2Source:TikTok Marketing Science,Business Impact Through Relevance,US,UK,AU,conducted by WARC,August

35、2024Whats Next 2025|Trend ReportBrands focused on bold,statement-driven marketing that prioritized making a splash.Content that sparks conversations with consumers build genuine trust.Trust FundWhats HappeningWhats NextOf TikTok users feel thatbrands that showcase their personality through content a

36、re more relevant to them.40%13C O N F I D E N T I A L&P R O P R I E T A R Y Visual Cues:IRL In Real Life)Real life takes center stage in these videos,as brands meet their consumers where they are-at events,on the street,or in store.Sonic Identity:Lets TalkIts all about the customers voice for this t

37、rend signal.Ensure the mic audio is high quality to capture all of the excitement.LIVE allows for brands and creators to interact directly with their fans,and new audiences too,building deeper dialogue and loyalty.Trust FundIn ActionAuto brand Renault invited the world to their WHAT THE FIVE SHOW to

38、 celebrate Renault 5 ETech with French artists emblematic of street culture and contemporary art,via TikTok LIVE.Creative Applications-AutoAmplifier Communities#LIVELIVE EventsConnect with your audience in real time with LIVE Events-answer questions,generate excitement,and spark conversation!Creativ

39、e Solution14Campaign ObjectiveRebrandingLean on your community to understand how theyre evolving to inform your own brand growth and evolution-learn their new needs,language,and motivations.Vertical IntegrationBeautyTo stay connected with their audience,Star Face keeps an always-on presence with org

40、anic/paid content to connect with consumers in everyday moments and emotions.As communities and creators grow closer to the brands they love,they expect brands to act as consistent partners,investing in shared growth.Brands are connecting with supportive and joyful messaging to create year-round sof

41、t-sell moments.Trend Signal 3Source:TikTok Marketing Science,Business Impact Through Relevance,US,UK,AU,conducted by WARC,August 2024Whats Next 2025|Trend ReportAudiences are wary of brands only coming to them when they have something to sell.Consumers will pay attention to the brands that are alway

42、s there for them.Constant ConfidantWhats HappeningWhats NextOf social/video platform users say a brand becomes relevant to them when it demonstrates understanding of their needs.45%15C O N F I D E N T I A L&P R O P R I E T A R Y Visual Cues:Human EmotionWhether by adding expressive eyes and lips to

43、your product or placing a mascot at the forefront,create a character that audiences can connect with.Sonic Identity:Music is EverythingSort through mood playlists in the CML to find the right tone that fits the conversation.As return to office becomes the new norm,new baddies are sharing the outfits

44、,routines,snacks,and resources that get them through a relatable work day.Constant ConfidantimdrebrownCalling all aspiring and current HBCU students!Sour Patch KidsIn ActionSour Patch Kids created their Mischief for Change scholarship for HBCU students,supporting their growth and quest for higher ed

45、ucation.Creative Applications-CPGAmplifier Communities#CorporateBaddiePartner ConnectA platform that connects marketers with vetted production partners who are TikTok experts making it easier for them to generate a high volume of great content.Creative Solution16C O N F I D E N T I A L&P R O P R I E

46、 T A R Y To drive app installs in the UAE,Western Union partnered with TikTok Creative Exchange to develop the most resonant creative for their audience.Case StudyThis is a TikTok case study and is solely for informational purposes.Past performance does not guarantee or predict future performance.Wh

47、ats Next 2025|Trend ReportWestern UnionChallengeWU only had an animated asset but wanted to test new styles for its TikTok audience.SolutionTTCX partners developed a handful of creative hypotheses to test the impact of different,more native styles to TikTok:Narrative+TestimonialNarrative+Educational

48、Narrative+DemoThrough showcasing their app UI with TTCX+Green Screen Effect+TikTok Styles,WU was able to produce content with stronger results.Impact70%lower CPI vs.control creative2.9x better CVR vs.control creative17C O N F I D E N T I A L&P R O P R I E T A R Y Optimizing your Creative Supply Chai

49、nGenerating concepts and crafting a creative directionIdeationTracking engagement and ROI to inform future strategiesMeasurementDefining objectives,developing briefsPlanningCreating,editing and exporting content assetsProductionScaling content for different platforms,channels,and marketsDeliveryRevi

50、ew and approvals involving key stakeholdersApprovals020401030506At its core,the creative supply chain is a system involving people,processes,and technology.Understanding and optimizing at every stage unlocks greater opportunity for culturally relevant content to be created,faster:18IdentityOsmosisWh

51、ats Next 2025|Trend Reportverb;/den(t)d azmoses/Brands are organically integrating evolving consumer values,allowing these shifting ideals to reshape their identity 19Whats Next 2025|Trend ReportOur Identities are culturally mediated and,therefore,constantly evolving.To understand the dynamics of id

52、entity,we must see people beyond the demographical labels we assign them and view them as the social animals that we areconstantly negotiating and constructing our expression of self.Dr.Marcus CollinsAuthor&Professor,University of Michigan 20Campaign ObjectiveLaunch a ProductBrands can use POV story

53、telling to highlight a products journey,showcasing its creation and deepening audience affinity.Vertical IntegrationGamingAll POVs matter on TikTok,even those of a mosquito.Gaming brand Volley Games tapped into the trending empathy of a mosquito to show how their games brings people together.Seeming

54、ly niche POVslike Latino boyfriend perspectives,youre breaking up with me but.,and showcasing people with disabilities slaying in daily lifeare fostering new communities as users explore,laugh,and connect,building a more inclusive and empathetic global community.Trend Signal 1Source:TikTok Marketing

55、 Science,Business Impact Through Relevance,US,UK,AU,conducted by WARC,August 2024.Whats Next 2025|Trend ReportWe once had a limited view of real-life representation,shaped by what marketers deemed relatable or sellable.People are sharing their niche POVs to connect with global audiences.Power of Per

56、spectivesWhats HappeningWhats NextOf social/video platform users sayTikTok helps them discover new topics/trends they didnt know they liked.81%21C O N F I D E N T I A L&P R O P R I E T A R Y Visual Cues:Direct Eye ContactThis style of video is typically shot from the perspective of the beholder,crea

57、ting the effect that youre directly interacting with the viewer.Sonic Identity:Custom SoundThe brand created a custom upbeat sound for creators to easily leverage in the video to share their stories of pride positivity.The LGBTQIAP+community on TikTok has developed a unique culture,shaping it as a p

58、latform for authentic self-expression,activism,and a vibrant sense of belonging.Power of PerspectivesOi_Oficial#HistriasdeOrgulhoOi#LGBTQIAP+In ActionIn#HistriasdeOrgulhoOi Stories of Pride Oi),the operator used Branded Mission to invite users to share how the internet inspired their own journey to

59、self-expression.Creative Applications-TelCoAmplifier Communities#LGBTQIAPTikTok Symphony-Dubbing FeatureDubbing in Symphony Creative Studio lets brands reach a global audience in their native language,boosting engagement,accessibility,and emotional connection.Creative Solution22Campaign ObjectiveDri

60、ve LoyaltyBrands can drive loyalty by embracing TikToks femininomenon,partnering with women,empowering the male ally,and celebrating sisterhood and self-care.Vertical IntegrationFinancial Services/SportsIn partnership with magazine Flagrant and female owned sports bar,The Sports Bra,Cash App hosted

61、a community event to celebrate the WNBA finals together,in style.Girlhood on TikTok is broadening to include diverse topics as women empower each other to critique societal norms.Its not just about pink bows or girl bossing;all narratives from pay transparency to asmr hairstyles,affordable dupes to

62、designer splurges are celebrated by women ready to buy on TikTok.Trend Signal 2Source:TikTok Marketing Science Global Diversity on TikTok 2022 conducted by Flamingo GroupWhats Next 2025|Trend ReportFor years,girlhood was seen as a one-dimensional concept,dismissed as superficial and wrapped in a pin

63、k bow.Female inclusivity will be integral to brands bottom lines.Whats HappeningWhats NextOf women on TikTok feel its easy for new communities to connect and bond around shared life experiences on the platform.72%Girls areGirling23C O N F I D E N T I A L&P R O P R I E T A R Y Visual Cues:Quick Trans

64、itionsUtilize rapid transitions and striking visual elements to highlight womens multifaceted lives.Sonic Identity:Girl Pop EraHyperpop and girl pop are making a strong comeback,led by viral TikTok hits like Tinashes Nasty on the CML.The Women in STEM community on TikTok connects and empowers female

65、 innovators through educational content,support,and inspiration,withits own unique aesthetic.Girls are GirlingsydneysimoneeThis is for the girlsFinancial ServicesCreators and brands are building new networks around what“girlhood means to them,highlighting the things that are personal to them,and fin

66、ding global support.Creative Applications-Build CommunityAmplifier Communities#WomenInSTEMTikTok Symphony-Re-fresh FeatureEffortlessly create multiple versions from a single video asset by swapping music,text,and other details.Creative Solutions24Campaign ObjectiveGenerate Qualified LeadsUnderstandi

67、ng consumers personal milestones allows marketers to engage them during key moments of change and growth,guiding them through significant purchases and decisions.Vertical IntegrationTravelInspired by creator travelsbytash,users are sharing 30 before 30 bucket lists,highlighting their top travel dest

68、inations and activities they wish to achieve before reaching the milestone.As users share struggles like student debt and the challenges of homeownership,brands are prompted to reconsider traditional life-stage marketing.Now,consumers prioritize achievements related to mental health,personal happine

69、ss,and individual growth.Trend Signal 3Source:TikTok Marketing Science,Business Impact Through Relevance,US,UK,AU,conducted by WARC,August 2024Whats Next 2025|Trend ReportTraditional milestones clashed with past societal norms,leaving people with FOMO and anxiety about falling behind.Creators are re

70、defining traditional life-stage marketing with more intimate personal goals.In OUR EraWhats HappeningWhats NextOf social/video platform users said culturally relevant content showcases authentic lifestyles/experiences of people like me.50%25C O N F I D E N T I A L&P R O P R I E T A R Y Visual Cues:W

71、ords of AffirmationAlthough audiences are sharing personal goals,were all in this together.The community uses positive words and tips to uplift one another.Sonic Identity:Calming audiosCalming audios in videos create space for reflection,allowing viewers to focus on the text or feelings being commun

72、icated.People are sharing their 5pm to 9am schedules,outside of their daily 9am to 5pm jobs,showcasing more of their personal passions vs.their identity tied to work.In OUR Eradoordash#5to9In ActionWith more people exploring side hustles to make ends meet or follow their passions,DoorDash promotes d

73、ashing as a way to reach personal goals faster.Creative Applications-Food DeliveryAmplifier Communities#5to9Insights Spotlight Connect with your TikTok rep for availability!Tracks popular trends among specific audiences,based on their interests and search data,so marketers can really see what viewer

74、s are into.Creative Solutions26C O N F I D E N T I A L&P R O P R I E T A R Y Connecting with global audiences at scaled and efficient manner with Symphony Custom Avatars.Case StudyThis is a TikTok case study and is solely for informational purposes.Past performance does not guarantee or predict futu

75、re performance.VietJetChallengeMaintain cost efficiencyGrow global presenceSolutionSymphony Custom Avatars:AI-generated avatars,using authorized footage of brand ambassadors,captured key traits aligned with the brand image.Leveraging multilingual capabilities,they expanded global reach,connecting wi

76、th both English and non-English-speaking audiences for more inclusive and impactful messaging.ImpactDelivered customised messages with an expected uplift in ad recall and considerationWhats Next 2025|Trend Report27C O N F I D E N T I A L&P R O P R I E T A R Y Emerging CommunitiesCommunities on TikTo

77、k function like vibrant conversations that continually evolve and branch out into new niches,fostering a dynamic exchange of ideas.These communities shape their own lingo,aesthetics,and styles that are distinctly unique to the platform,yet they remain inclusive,inviting everyonebrands includedto joi

78、n in,explore,and co-create.#hopecore#AffirmationsShare words of positivity to inspire new habits and outlooks#MomTokA community to support you through tough moments and celebrate the small wins#SelfCareSharing rituals on how to relax and recharge#SportsTokLeagues,sports fans,and brands are sharing h

79、ow sports inspire hope and bring people togetheris all about spreading positivity andoptimism on TikTok#DeluluEven when we know its not true,we still root for delulu to be the solulu#CorporateBaddiesCelebrates those thriving in the corporate world while serving style and confidence#FinanceBroStarted

80、 as workplace stereotypes but now spill into everyday life#OfficeSirenRevamping 90s and 2000s office fashion with a modern twist#WomeninSTEMCelebrating women working in traditionally male dominated fields#retrogamingBringing the nostalgia of classic games back to life#granfluencersOlder generations

81、are connecting with audiences of all ages#y2kA blend of futuristic and fun fashion that defined the turn of the millennium#mobwifeA response to quiet luxury,this aesthetic embraces all the gaudy glamour of old noir mafia films#corporatetokBringing new energy and community intoour everyday working li

82、ves#nostalgiacoreConnecting audiences drawing inspirationfrom the pastWhats Next 2025|Trend Report28Creative CatalystsWhats Next 2025|Trend Reportnoun;/krdiv kadlst/Untapped tools for marketers to ideate,build,learn,and take more exciting creative risks than ever before29Whats Next 2025|Trend Report

83、Creativity lies in empowering anyone with intuitive tools that transform bold ideas into content that stands out.With Adobe Express,were introducing quick and easy ways for marketers at all ability levels to harness Adobes creative and generative AI superpowers.Our larger goal is to open up untapped

84、 opportunities for our customers to explore,learn and take creative risks that will resonate with their audiences like never before.Aubrey CattellVP,Developer Platform&Partner Ecosystem,Adobe 30Campaign ObjectiveDrive App DownloadBrands are leveraging AI to create personalized customer experiences i

85、n their apps,tailoring content and offerings to match each customers preferences.Vertical IntegrationB2BBusiness owners are being open and honest on how theyre leveraging AI to improve their everyday operations,unlocking new creativity,but also new connection with audiences to learn more about them.

86、AIs potential can spark anxiety,but TikTok is turning it into excitement.Users and brands embrace AI for tasks like styling outfits,visualizing dream home renovations,illustrating Ancient Rome,or sparking script ideas with Symphony Assistant.This playful,creative approach makes AI feel less like sci

87、-fi and more like a fun,helpful tool for daily life.Trend Signal 1Source:TikTok Marketing Science Global Gen AI Consumer Perceptions and Usage Survey US,UK,ID via AYTM,April 2024 Base:TikTok and non-TikTok,18+users(n=1,495Whats Next 2025|Trend ReportAI was often met with skepticism and fear,driven b

88、y uncertainty about its impact.AI will give brands a creative edge by enabling faster ideation and production.AI Eases EverydayWhats HappeningWhats NextTikTok users are more likely to say they are excited to see Generative AI used in more ads(vs.other platform users).1.4x31C O N F I D E N T I A L&P

89、R O P R I E T A R Y Visual Cues:Animation ReimaginedCreatives are leveraging AI to reimagine characters,places,and even concepts into cute animated formats to tell new stories.Sonic Identity:VoiceoversAI voices are lending a new dimension to storytelling with dynamic accents,tones,languages,and more

90、 options.Spanish floptok.Championed by the LBTQ community,theyve built their own lingo,memes,and characters within the#potaxie universe.AI Eases EverydaylidlLa leyenda de la Puchaina adicta a comprar en LidlIn ActionLidl has embraced the#potaxie trend by using AI tools to creatively reimagine the sh

91、opping experience,tapping into a fictional avocado-inspired universe.Creative Applications-GroceryAmplifier Communities#potaxieSymphony AssistantYour creative assistant,powered by data.Ask whats trending on TikTok to get real-time insights into emerging trends and instantly turn them into creative c

92、oncepts and scripts ready for filming.Creative Solutions32Campaign ObjectiveGenerate Qualified LeadsBrands focused on lead generation use versioning to deliver a consistent message across formats,keeping their audience engaged without causing fatigue.Vertical IntegrationAutoTraditional auto commerci

93、als are a heavy,pricey,and time consuming lift.Experimenting with versioning allows for auto retailers to continuously sweat the same assets in new creative contexts.With traditional seasons fading due to on-demand shopping(e.g.#summerween in June),marketers can experiment with various messages and

94、formats without audience fatigue.Formats like Image Ads allow for brands to quickly hop into trends and tell new stories.Trend Signal 2Source:TikTok Marketing Science Global Carousel Images on TikTok Survey via AYTM,August 2024.Base:TikTok users 18 Q9(n=2100Whats Next 2025|Trend ReportMarketing asse

95、ts once had short shelf lives,leading to underutilization,inefficiencies,and higher costs.Brands exploring fresh ways to remix their content will expand their identity.Remix RecycleWhats HappeningWhats NextOf TikTok users enjoy seeing a mix of images and video on TikTok.76%33C O N F I D E N T I A L&

96、P R O P R I E T A R Y Visual Cues:Meme-worthyMemes are having a renaissance on TikTok as creators and brands add their own adaptation to trending memes,photos are worth a thousand laughs again.Sonic Identity:Play AroundIf leveraged for the photo mode style,the beat of the music no longer needs to al

97、ign to the transitions of a normal video.Mimicking the emergency popularity of blind boxes,Image Ads and posts have a“surprise and delight element as users swipe left to see whats next.Remix Recyclelos.anngeles#Seoul#SeoulItineraryIn ActionRemoving the pressure of capturing every travel moment with

98、video,users are sharing tried and true travel tips with Image Ads and posts.Creative Applications-TravelAmplifier Communities#BlindBoxImage Ads“Versioning doesnt just mean changing the story angle.It also means shaking up the format.Give Image Ads a try and see how it resonates.Creative Solutions34C

99、ampaign ObjectiveLaunch a Product/Re-launchLeverage community feedback to build trust around your product launch by showing how it was designed for them or by evolving an existing product based on their input.Vertical IntegrationRetailRothys went directly to the comments to learn about their communi

100、tys needs first-hand and credited them upon the products release.On TikTok,brands are using real-time feedback from comments to innovate.Whether updating products or adding new flavors,comments drive consumer-brand collaboration.This gives users a voice in product development,building trust and turn

101、ing them into loyal advocates.Trend Signal 3Source:TikTok Marketing Science Global TikTok Comment Section via AYTM US,UK,CA April 2024Whats Next 2025|Trend ReportBrands traditionally launch products relying on traditional focus groups methods that can be costly,and add wasted time to development.The

102、 comment section is the new focus group.Comment to CartWhats HappeningWhats NextOf TikTok users say brands should use the comment section to better understand their consumers.68%35C O N F I D E N T I A L&P R O P R I E T A R Y Visual Cues:Brag About ItWhen brands launch or update a product based on T

103、ikTok comments,users want to see their impact and the results.Sonic Identity:SoundOn ArtistsPartner with emerging artists through our SoundOn program to create custom sounds and versions of their top hits.Theres a wide variety of#foodie content on TikTok,with niches ranging from#proteinmaxing to#asm

104、rsnacking,but the#recipes community stands out for its shared experimentation and discovery.Comment to CartwingstopDidnt think you could love me more huhIn ActionDue to popular demand from their community,Wingstop upgraded Hot Honey Rub to a permanent menu flavor,and their TikTok comments section we

105、nt wild!Creative Applications-QSRAmplifier Communities#RecipesWhats Next 2025|Trend ReportSpark AdsLet your community voices continue to shine by seamlessly amplifying videos by creators and brand fans.Creative Solutions36C O N F I D E N T I A L&P R O P R I E T A R Y Seamlessly creating more adverti

106、sing assets with Symphony Creative Studio.Case StudyThis is a TikTok case study and is solely for informational purposes.Past performance does not guarantee or predict future performance.Whats Next 2025|Trend ReportMeokyChallengeGenerate more creative variation for same suite of productsSolutionIn t

107、he control group,Meoky used their 2 business as usual assets and in the test group,a combination of their business as usual assets,coupled with assets produced by TikTok Symphony.Creative Studios Generate&Remix was leveraged to automatically generate variations using product links to highlight diffe

108、rent product featuresImpact1.8x higher number of purchases13%higher return on ad spend ROAS37C O N F I D E N T I A L&P R O P R I E T A R Y What are emerging communities in vertical/category?Creator Spread BetWhats a creative challenge about vertical/category Ican ask my audience?Trust FundWhats a fu

109、n content idea to cheer up my audience?Constant ConfidantWrite a script tocelebrate breaking up with a toxic exInOUR EraWhats trending in#girlhood?Girls are GirlingWhat are popular POV videos right now?Power of PerspectivesHow should I reply to a constructive comment from my audience?Commentto CartS

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