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1、eventex.coEventexSofia-Barcelona-London-DubaiCompiled by Eventex Awards the most esteemed accolade in the world of events and experience marketing.The Eventex 2025 Events Industry Trends Report offers insight from the events industrys most prominent individuals,experts,and influencers about the tren

2、ds that are set to shape the events industry in 2025 and beyond.eventex.co|22025|Events Industry Trends ReportOvanes OvanessianCo-founder of Eventex AwardsA message from the Eventex Awards As the industry is wrapping up an eventful 2024,another exciting year is coming ahead.Event professionals have

3、taken artificial intelligence in stride,successfully incorporating it alongside other technologies to elevate events,experiences,services,and venues.As AI matures,the industry will see new challenges such as adopting sustainability across all event elements and touchpoints,transforming content to at

4、tract new generations,as well as adapting to budget constraints and global uncertainty.While overcoming these challenges wont be easy,it is also exciting,with the events industry having proven time and again that it can thrive during the most trying of times.This report is intended to give a glimpse

5、 into both the challenges and the opportunities ahead and help the events industry emerge stronger.Eventex Awards will continue to celebrate the ways the industry deploys creativity and innovation to rise above the challenges while preserving the magic of human connection that lies at the heart of e

6、very event.See you on the other side!co-foundereventex.co|32025|Events Industry Trends ReportWe asked the Eventex Awards 2025 jury members,who comprise some of the most influential figures in the events industry across the globe,to name their top 3 event industry trends for 2025.We sorted the respon

7、ses and summarized the results,outlining the most common trends,based on the number of responders.In addition to the top 3,the report also features other notable industry trends singled out by our contributors.Together,these observations give a broader and more comprehensive outlook of how 2025 will

8、 unfold for the events industry.Get ready.2025 promises to be a game-changer.Benoit Sauvage,CEO,Connect DMCReport methodology AI&technology SustainabilityContentChallengesPersonalizationWellnessPersonal connections&communityInclusivityBoutique eventsData-driven decision-makingOtherSummary of finding

9、s 20.65%18.48%11.96%10.87%8.7%8.7%6.52%4.35%4.35%3.26%2.17%eventex.co|42025|Events Industry Trends Reportremain at the forefront of upcoming industry trends,albeit with a different focus,compared to last year when the industry was just starting to explore the potential of artificial intelligence.202

10、5 vs.2024 AI and technologyremains a close second,with a focus on increased environmental regulations and more pressure from attendees.Sustainabilityreplaces personalization as the third-most-popular trend,reflecting a broader focus on the quality of attendee Content such as budget constraints have

11、moved up,putting even more pressure on event organizers.Challengeshas emerged as a major trend,pointing toward a more balanced approach to event schedules.Wellness eventex.co|52025|Events Industry Trends ReportAI&technology eventex.co|62025|Events Industry Trends ReportAs AI tools become more sophis

12、ticated,they will not only streamline operations but also drive significant ROI.Eunice Wong Chief Brand Consultant,Wowwowtankeventex.co|72025|Events Industry Trends Report#1|AI&technologyArtificial intelligence and technology remain the top industry trend set to shape the events industry in 2025 and

13、 beyond.Event professionals have adopted AI and will continue to do so as the technology matures and offers more applications to elevate events,experiences,and venues.Event and creative professionals will increase their use of AI to craft more immersive stories for attendees.AI will be largely used

14、for networking,helping attendees create meaningful connections and maximize their attendance ROI.AI will enhance the overall innovation and creativity in the events industry.AI&technology still at the forefront Events industry professionals expect other technologies in addition to AI to impact the i

15、ndustry going forward,transforming venues and creating more immersive experiences for attendees.Virtual and augmented reality will transform venues into dynamic interactive spaces.360-degree projection mapping will create immersive environments.Blockchain technology will make ticketing more secure a

16、nd transparent.Technology beyond AI These innovations are not just trends,they are shaping a more interactive,inclusive,and powerful event experience.The future ishere and it is awaitingour industry.Sujoy Cherian Creative Technologist,Serial Entrepreneur,and CEO,Option1liveIMMERSIVE TECHNOLOGYUSE OF

17、 AI USE OF AR/VR eventex.co|82025|Events Industry Trends ReportEventex Awards 2025 categories showcasing this trend:#1|AI&technologyeventex.co|92025|Events Industry Trends ReportSustainabilitySustainability will save you money,its betterfor the environment,and forheavens sake,weve all got to stop in

18、crementally removing temporary event infrastructure for repeat events.Derrin BrownCreative Alchemist|General Manager,The Mandala Socialeventex.co|102025|Events Industry Trends Report#2|SustainabilityWhile sustainability is again the runner-up to technology in terms of 2025 trends,its importance for

19、events is growing exponentially,covering every aspect of events.Sustainability becomes non-negotiable Event professionals worldwide are embracing more sustainable resources,shifting away from plastic and single-use prints.Eco-friendly practices such as zero-waste and locally sourced catering and bio

20、degradable decor will become more frequent.The industry will strive not just for short-term but for long-term sustainability.GREEN EVENTIn addition to the voluntary adoption of sustainability practices across the board,the events industry will likely need to accommodate regulatory and consumer requi

21、rements.2025 is likely to bring more sustainability regulations that impact the industry.Sustainability-conscious attendees will put pressure on event planners to avoid greenwashing at events.Consumers will seek brands and experiences that put a focus on sustainability.Demand for sustainability#2|Su

22、stainabilityEvents are catalysts for change and its important that our industry keeps up with the times.Shelby LuzziSenior Manager,Sustainability,Destination DCGREEN EVENTSUSTAINABILITY INITIATIVESUSTAINABLE DESTINATION eventex.co|112025|Events Industry Trends ReportEventex Awards 2025 categories sh

23、owcasing this trend:eventex.co|122025|Events Industry Trends ReportContentWe attend events built around having trust and content creators can build thatvalue and give that essential importanceto the events we are attending and alsooffer some authenticity.Keneisha WilliamsFounder,Black in Events Netw

24、ork eventex.co|132025|Events Industry Trends Report#3|Content High-quality content at events and experiences is emerging as a new major trend that will impact the industry,with attendees looking for more meaningful and memorable event journeys.There will be an emphasis on the quality versus the quan

25、tity of content.Content creators will be striving to deliver authenticity for attendees,particularly in terms of how brands are presented.Humor will gain more prominence as a tool to connect with attendees and audiences.A focus on content An interesting twist on the content trend is that content wil

26、l not only be delivered but in some cases,co-created to ensure a more immersive and interactive experience.There will be an emphasis on collaboration at events,rather than just consuming content.Attendees will increasingly expect more active rather than passive experiences.There will be a focus on p

27、articipant-generated content at events,not just interaction with content.Content co-creation#3|Content Its no secret that the public demands interaction so that they dont have to play the role of passive observer at an event.But one of the future trends will be thedemand for the audienceto become ac

28、tivecreators of the events content.Inese LukasevskaFounder,Luka AgencyCONTENT PRODUCTIONEVENT STORYTELLING INTERACTIVE PERFORMANCE Eventex Awards 2025 categories showcasing this trend:eventex.co|142025|Events Industry Trends ReportMore 2025 events industry trendsIndustry challenges|#4Wellness reshap

29、es event schedules|#5Personalization still matters|#6Building connections&community|#7Inclusivity that welcomes everyone|#8Boutique events for real outcomes|#9Data-driven decision-making|#10eventex.co|152025|Events Industry Trends ReportGeneration Z is expected to be a challenge of its own,with even

30、t professionals needing to figure out how to connect and engage with younger attendees,moving away from traditional means of communication.The Gen Z challenge BUDGET EVENT KICK-A*EXPERIENCEINFLUENCER MARKETING eventex.co|162025|Events Industry Trends ReportEventex Awards 2025 categories showcasing t

31、his trend:While the events industry seems to be resilient and strong,the global uncertainty continues.This is affecting our clients decision-making process and continues to put pressure on budgets.This,I believe,will continue for the foreseeable future.Dale Parmenter,CEO,DRPG Its a struggle to attra

32、ct Gen Z,Its a struggle to engage Gen Z,and its a struggle to have them participate.Its a struggle to connect with Gen Z.Hans Etman,Owner,Masters in ModerationMore 2025 events industry trends While the events industry has proven its resilience time and again,it still faces a multitude of challenges.

33、Global unrest is set to impact budgets across the board.Event professionals will need to get creative to operate within budget constraints.Supply chain issues and AI considerations are also expected to impact the work of event professionals.#4|Industry challenges NETWORKING EVENT MEETING DESIGNHEALT

34、HCARE&WELLNESS EVENT eventex.co|172025|Events Industry Trends ReportEventex Awards 2025 categories showcasing this trend:More 2025 events industry trends Wellness is gaining momentum and is expected to impact schedules and programming,pressuring event planners to pencil in more downtime for attendee

35、s.Attendees will be getting more time to socialize and network.Events will incorporate mindfulness activities and motivation techniques to create more respectful experiences for all participants.The very definition of wellness is expanding to include more elements.#5|Wellness reshapesevent schedules

36、 There will be a lot more downtime at meetings and scheduled breaksas well as water stationsand specialty mocktailsat receptions.Rachel RussellAssistant Director,Field Marketing,Ernst&YoungEXPERIENTIAL EVENTMore 2025 events industry trends Personal and individualized experiences have moved lower,how

37、ever,still remain a top 10 trend for 2025.Attendees will expect to have their own personalized journey at events,rather than follow the same track as a group.Technology will aid personalization,helping make each attendee feel unique and valued.Custom agendas,personalized gifts,and wellness experienc

38、es are becoming must-haves.#6|Personalization still matters EXPERIENTIAL EVENTAUDIENCE ENGAGEMENT TECHNOLOGY INTERACTIVE OUTDOOR EXPERIENCEeventex.co|182025|Events Industry Trends ReportEventex Awards 2025 categories showcasing this trend:For 2025,we are going to see that personalization is not just

39、 a buzzword but a must-have for attendee experiences.Audiences want eventsthat feel custom-madefor them.Yinka FreemanOwner,Triple Pocket EventsWhile personalization focuses on the individual,by definition,events and experiences are all about people being together and 2025 is expected to bring this s

40、pecific purpose of events into a sharper focus.The industry is set to see an uptick in face-to-face meetings.Organizers will need to“sell”feelings and a sense of belonging rather than just events and experiences.Attendees will be looking forward to having a community around events.#7|Building connec

41、tions&community More 2025 events industry trends We are still jam-packingcontent into our events.It is about connection versus content.Erika KulovitzFounder,CEO&Executive Producer,akire productionsCOMMUNITY ENGAGEMENT EVENT LOCAL SOLUTION EVENT COMMUNITY BUILDING&ENGAGEMENT eventex.co|192025|Events

42、Industry Trends ReportEventex Awards 2025 categories showcasing this trend:More 2025 events industry trends Personal and individualized experiences have moved lower,however,still remain a top 10 trend for 2025.Events industry professionals will need to create events where everyone is welcome.Gender-

43、neutral restrooms,sensory-free areas,accessible ramps,etc.will need to be provided for for true inclusion and accessibility.#8|Inclusivity that welcomes everyone INCLUSIVE EVENTSOCIAL GOOD EVENTPOSITIVE CHANGE EVENTeventex.co|202025|Events Industry Trends ReportEventex Awards 2025 categories showcas

44、ing this trend:Inclusivity is making surethat every delegate is welcome and is feeling welcomed.Sven BossuSven Bossu,CEO,AIPCINCENTIVE EVENT These intimate-sized events will look towards more calming,less tech-heavy-inspired settings.Darren KerrExecutive Project Director,Impactful Business Communica

45、tions through Powerful Experiences(UAE)In addition to the projected rise of in-person events,industry experts have also flagged more boutique events and small gatherings going forward.Small groups will be working together to produce real outcomes.People will be looking for more curated,exclusive,sin

46、gle-purpose events.#9|Boutique events for real outcomes INCENTIVE EVENT TEAM BUILDING PERSONAL EVENT eventex.co|212025|Events Industry Trends ReportEventex Awards 2025 categories showcasing this trend:More 2025 events industry trends More 2025 events industry trends While last year,data capture was

47、highlighted as a trend for 2024,next year will take the importance of data even further,at all event stages.Data will be used to craft personalized and more inclusive experiences for attendees.Data will be used to calculate event ROI,as well as event impact.Data will enable better real-time decision

48、s to improve the quality and outcome of events.#10|Data-driven decision-making ATTENDEE MANAGEMENT TECHNOLOGYEVENT REGISTRATION TECHNOLOGYDATA COLLECTION/EVENT ANALYTICS TECHNOLOGYeventex.co|222025|Events Industry Trends ReportEventex Awards 2025 categories showcasing this trend:Event professionals

49、can pivot and make decisions on-site for better experiences for our attendees.Lori PughDirector,Events Content and Strategic Engagement,Path to Purchase InstituteSo,step forward and claimyour place n the spotlight at eventex.co.eventex.co|232025|Events Industry Trends ReportConclusion The events ind

50、ustry is getting ready for an exciting year ahead,set to be shaped by technology,sustainability,and high-quality content as 2025s top trends.We at Eventex Awards meanwhile are looking forward to celebrating the creativity that will help event professionals as they face the new trends and challenges

51、head-on.A huge thank you to our contributorsWe would like to give a special thank you to every single individual who contributed to the report.Al Mercuro,Strategic Marketing&Client Engagement Advisor,Genesis ExhibitsBenoit Sauvage,CEO,Connect DMCCeleste Dalairac,ECD,IslaDagmara Chmielewska,Event Pro

52、ducer,Event Marketing&Public Relation Expert,Pearls&JeansDale Parmenter,CEO,DRPGDarren Kerr,Executive Project Director,Impactful Business Communications through Powerful Experiences(UAE)Dawid Bednarski,Creative Director,Imagine NationDeborah Gardner,CMP,CVP,CEO,Author,Keynote Speaker,DG INTERNATIONA

53、L,LLCDerrin Brown,Creative Alchemist|General Manager,The Mandala SocialDevon Pasha,Director,North America,Event Design Collective GmbHErika Kulovitz,Founder,CEO&Executive Producer,akire productionsEunice Wong,Chief Brand Consultant,WowwowtankEvan Babins,Manager,Event Production,ScotiabankHans Etman,

54、Owner,Masters in ModerationHctor A.Venegas,Managing Director&Owner,ngaging eetings Ltd.Inese Lukasevska,Founder,Luka AgencyJessica Willis,Executive Director,Create CommunitiesKeneisha Williams,Founder,Black in Events NetworkLori Pugh,Director,Events Content and Strategic Engagement,Path to Purchase

55、InstituteMaddalena Milone,CEO,Meeting PlannerNetty Thines,CEO,MediationOmar Kuwatly,International Marketing Head,Bombardier Aviation EMEARachel Russell,Assistant Director,Field Marketing,Ernst&YoungRonak Sheth,Chief Marketing Officer,360 ONEShelby Luzzi,Senior Manager,Sustainability,Destination DCSi

56、mona Basilicata,Global Head of Events,MSC Mediterranean Shipping Company SAStanislava Nedelcheva,Event Manager for Europe&UK,Tata Consultancy Services(TCS)Sujoy Cherian,Creative Technologist,Serial Entrepreneur,and CEO,Option1liveSven Bossu,CEO,AIPCTahira Endean,Head of Programme,The IMEX GroupYinka

57、 Freeman,Owner,Triple Pocket Eventseventex.co|12025|Events Industry Trends ReportTHE 15th GLOBAL EVENTEX AWARDSFounded in 2009,Eventex Awards has become the worlds top recognition for events and experience marketing.All this time we have been innovating,reinventing,and challenging the status quo its

58、 one of the key reasons why the biggest brands in the world choose to be part of Eventex Awards.Today,an Eventex award is a true symbol of excellence and easily the most recognizable accolade in the event industry,with participants from 90+countries across the globe.Our ultimate goal is to showcase

59、the industrys most outstanding achievements fascinating creativity in producing cutting-edge events and experiences,and top-quality products,venues,and services.About Eventex Awards The worlds biggest brands take part in Eventex Awards.THE 15th GLOBAL EVENTEX AWARDSThe Worlds#1 Awards for Events&Exp

60、erience Marketingeventex.co|242025|Events Industry Trends ReportENTER NOWeventex.coeventex.coPowered byTRY FOR FREEPOWERED BY EVALATOEventex Awards is powered by Evalato the next-generation awards management software that helps awards organizers around the world collect applications,empower judging,and pick the worthiest winners.heyeventex.coeventex.co