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1、 EXECUTIVE SUMMARY Embedded Analytics Buyers Guide Software Provider and Product Assessment 2024 Information Services Group,Inc.2 ISG Buyers Guide:Embedded Analytics Embedded Analytics The processes and technology of the analytics and data software industry play an instrumental role in enabling an e

2、nterprises business units and IT to optimize data in both tactical and strategic ways.To accomplish this,organizations must provide workers with technology that can access the data,generate and apply insights from analytics,communicate the results and support collaboration as needed.ISG Research def

3、ines Embedded Analytics as the ability to incorporate analytic applications,or portions thereof,into other business applications and business processes.It includes application programming interfaces that interact with analytic applications,including metadata and provisioning.It also involves the abi

4、lity to rebrand analytics components to match other organizational applications.For many years,analytics providers offered large,monolithic applications that were difficult to embed in other applications.APIs for accessing and interacting with these applications were extremely limited.As overall app

5、lication architectures evolved toward microservices,analytics providers followed suit and evolved the products into related services and components.This change made individual components more easily accessible and required software providers to create APIs between components.As the market penetratio

6、n of analytics products plateaued,providers recognized the opportunity to publish the APIs to reach a larger user base via embedded analytics.Today,nearly all analytics providers have rich APIs and a strategy for embedding.Analytics embedded in business processes and applications are more accessible

7、 to line-of-business workers,and analyses are easier to perform in part because the application collects and assembles data.Our research shows that data preparation can be the most time-consuming step in the analytical process,and embedded analytics can dramatically reduce or eliminate this step.Ana

8、lysis is also easier to consume because there is no need to switch context between the business application and an analysis tool.Perhaps more importantly,analytics embedded within applications can more easily lead to action.For instance,if an analysis suggests a change in pricing,the appropriate log

9、ic,if included,can make those changes.If an analysis identifies a marketing campaign for a specific customer segment,the technology can perform the segmentation and launch the.campaign.For these reasons,we expect that through 2026,more than two-thirds of line-of-business workers 2024 Information Ser

10、vices Group,Inc.3 ISG Buyers Guide:Embedded Analytics will have immediate access to cross-functional analytics embedded in activities and processes,helping make operational decision-making more efficient and effective.This Buyers Guide focuses on the challenge of delivering analytics and business in

11、telligence in the context of business processes and applications.These needs are substantialmore than one-half of organizations(53%)report that users of analytics tools cannot perform analyses without IT involvement.Our research on cloud-based analytics,predictive analytics,data preparation and big

12、data analytics shows strong interest in embedded delivery of those capabilities.Analytics providers understand the need to deliver embedded analytics;most have been developing and enhancing APIs and other mechanisms to integrate analytics more tightly into business processes and applications.However

13、,it can be challenging for analytics and business intelligence software providers to package and deliver the capabilities in a way that makes them easy to embed into other applications and processes.Providers have made significant strides to overcome these challenges because organizations recognize

14、the importance of embedded analytics.Nearly three-quarters of participants in our Analytics and Data Benchmark Research consider embedded analytics important.Software providers must offer tools for defining data models and accessing data from applications and other data sources.These tools will like

15、ly support a different audience than typical analytics tools.An application development team,for instance,would create the framework for line-of-business workers to perform analyses.In addition,the tools must provide mechanisms to integrate inputs to and outputs from the analytical processes with ot

16、her applications.Embedded analytics also requires programmatic access to the management and administration functions to minimize installation and maintenance of the system for line-of-business personnel.Enterprises are aware of the value of embedded analytics.The next step is to embrace it by determ

17、ining the embedded analytics capabilities offered in currently deployed software and comparing those with what other providers offer.Evaluating embedded analytics also requires an assessment of the underlying analytics capabilities.Great APIs and software development kits can only do so much if the

18、foundation of underlying analytics is weak.Consequently,this Buyers Guide combines a comparison of embedded analytics capabilities with core analytics capabilities to determine the providers overall rankings.Enterprises can then use this report to help guide purchasing decisions and conversations wi

19、th providers about the roadmap for embedded analytics.The market continues to evolve,but organizations can realize value today that will improve analytics processes.2024 Information Services Group,Inc.4 ISG Buyers Guide:Embedded Analytics The ISG Buyers Guide for Embedded Analytics evaluates softwar

20、e providers and products in the three key areas of data,analytics and communications.It includes much of the criteria used in our Overall Analytics and Data Buyers Guide but emphasizes the capabilities that support integration and customization.This research evaluates the following software provider

21、s that offer products that address key elements of embedded analytics as we define it:Alibaba Cloud,AWS,Cloud Software,Domo,GoodData,Google,IBM,Idera,Incorta,Infor,insightsoftware,Microsoft,MicroStrategy,Oracle,Qlik,SAP,SAS,Sisense,Salesforce,ThoughtSpot and Zoho.2024 Information Services Group,Inc.

22、5 ISG Buyers Guide:Embedded Analytics Buyers Guide Overview For over two decades,ISG Research has conducted market research in a spectrum of areas across business applications,tools and technologies.We have designed the Buyers Guide to provide a balanced perspective of software providers and product

23、s that is rooted in an understanding of the business requirements in any enterprise.Utilization of our research methodology and decades of experience enables our Buyers Guide to be an effective method to assess and select software providers and products.The findings of this research undertaking cont

24、ribute to our comprehensive approach to rating software providers in a manner that is based on the assessments completed by an enterprise.The ISG Buyers Guide for Embedded Analytics is the distillation of over a year of market and product research efforts.It is an assessment of how well software pro

25、viders offerings address enterprises requirements for embedded analytics software.The index is structured to support a request for information(RFI)that could be used in the request for proposal(RFP)process by incorporating all criteria needed to evaluate,select,utilize and maintain relationships wit

26、h software providers.An effective product and customer experience with a provider can ensure the best long-term relationship and value achieved from a resource and financial investment.In this Buyers Guide,ISG Research evaluates the software in seven key categories that are weighted to reflect buyer

27、s needs based on our expertise and research.Five are product-experience related:Adaptability,Capability,Manageability,Reliability,and Usability.In addition,we consider two customer-experience categories:Validation,and Total Cost of Ownership/Return on Investment(TCO/ROI).To assess functionality,one

28、of the components of Capability,we applied the ISG Research Value Index methodology and blueprint,which links the personas and processes for embedded analytics to an enterprises requirements.The structure of the research reflects our understanding that the effective evaluation of software providers

29、and products involves far more than just examining product features,potential revenue or customers generated from a providers marketing and sales efforts.We believe it is important to take a comprehensive,research-based approach,since making the wrong choice of embedded analytics technology can rais

30、e the total cost of ownership,lower the return on investment and hamper an enterprises ability to reach its full performance potential.In addition,this approach can reduce the projects development and deployment ISG Research has designed the Buyers Guide to provide a balanced perspective of software

31、 providers and products that is rooted in an understanding of business requirements in any enterprise.2024 Information Services Group,Inc.6 ISG Buyers Guide:Embedded Analytics time and eliminate the risk of relying on a short list of software providers that does not represent a best fit for your ent

32、erprise.ISG Research believes that an objective review of software providers and products is a critical business strategy for the adoption and implementation of embedded analytics software and applications.An enterprises review should include a thorough analysis of both what is possible and what is

33、relevant.We urge enterprises to do a thorough job of evaluating embedded analytics systems and tools and offer this Buyers Guide as both the results of our in-depth analysis of these providers and as an evaluation methodology.2024 Information Services Group,Inc.7 ISG Buyers Guide:Embedded Analytics

34、How To Use This Buyers Guide Evaluating Software Providers:The Process We recommend using the Buyers Guide to assess and evaluate new or existing software providers for your enterprise.The market research can be used as an evaluation framework to establish a formal request for information from provi

35、ders on products and customer experience and will shorten the cycle time when creating an RFI.The steps listed below provide a process that can facilitate best possible outcomes.1.Define the business case and goals.Define the mission and business case for investment and the expected outcomes from yo

36、ur organizational and technological efforts.2.Specify the business needs.Defining the business requirements helps identify what specific capabilities are required with respect to people,processes,information and technology.3.Assess the required roles and responsibilities.Identify the individuals req

37、uired for success at every level of the enterprise from executives to frontline workers and determine the needs of each.4.Outline the projects critical path.What needs to be done,in what order and who will do it?This outline should make clear the prior dependencies at each step of the project plan.5

38、.Ascertain the technology approach.Determine the business and technology approach that most closely aligns to your enterprises requirements.6.Establish software provider evaluation criteria.Utilize the product experience:Adaptability,Capability,Manageability,Reliability and Usability,and the custome

39、r experience in TCO/ROI and Validation.7.Evaluate and select the technology properly.Weight the categories in the technology evaluation criteria to reflect your enterprises priorities to determine the short list of software providers and products.8.Establish the business initiative team to start the

40、 project.Identify who will lead the project and the members of the team needed to plan and execute it with timelines,priorities and resources.2024 Information Services Group,Inc.8 ISG Buyers Guide:Embedded Analytics The Findings All of the products we evaluated are feature-rich,but not all the capab

41、ilities offered by a software provider are equally valuable to types of workers or support everything needed to manage products on a continuous basis.Moreover,the existence of too many capabilities may be a negative factor for an enterprise if it introduces unnecessary complexity.Nonetheless,you may

42、 decide that a larger number of features in the product is a plus,especially if some of them match your enterprises established practices or support an initiative that is driving the purchase of new software.Factors beyond features and functions or software provider assessments may become a deciding

43、 factor.For example,an enterprise may face budget constraints such that the TCO evaluation can tip the balance to one provider or another.This is where the Value Index methodology and the appropriate category weighting can be applied to determine the best fit of software providers and products to yo

44、ur specific needs.Overall Scoring of Software Providers Across Categories The research finds Oracle atop the list,followed by Microsoft and SAP.Companies that place in the top three of a category earn the designation of Leader.Oracle has done so in six categories;SAP and Microsoft in five;and AWS,Do

45、mo,Google,IBM and Qlik in one category.The overall representation of the research below places the rating of the Product Experience and Customer Experience on the x and y axes,respectively,to provide a visual representation and classification of the software providers.Those providers whose Product E

46、xperience have a higher weighted performance to the axis in aggregate of the five product categories place farther to the right,while the performance and weighting for the two Customer Experience categories determines placement on the vertical axis.In short,software providers that place closer to th

47、e upper-right on this chart performed better than those closer to the lower-left.The research places software providers into one of four overall categories:Assurance,Exemplary,Merit or Innovative.This representation classifies providers overall weighted performance.PerformanceProvidersOverallEmbedde

48、d AnalyticsGradeSource:ISG ResearchEmbedded Analytics Buyers Guide 2024 Information Services Group,Inc.OracleMicrosoftSAPIBMDomoSalesforceZohoQlikMicroStrategyGoogleAWSSisenseSASThoughtSpotIderainsightsoftwareCloud SoftwareAlibaba CloudIncortaGoodDataInforA-A-B+B+B+B+B+B+B+B+B+B+BBBBB-B-B-B-B-86.5%8

49、2.1%79.8%78.6%78.4%76.8%74.1%73.5%72.9%72.2%70.4%70.3%68.5%68.1%64.9%62.5%61.6%61.4%60.2%57.9%57.2%LeaderLeaderLeader 2024 Information Services Group,Inc.9 ISG Buyers Guide:Embedded Analytics Exemplary:The categorization and placement of software providers in Exemplary(upper right)represent those th

50、at performed the best in meeting the overall Product and Customer Experience requirements.The providers rated Exemplary are:Domo,IBM,Microsoft,MicroStrategy,Oracle,Qlik,Salesforce,SAP and Zoho.Innovative:The categorization and placement of software providers in Innovative(lower right)represent those

51、 that performed the best in meeting the overall Product Experience requirements but did not achieve the highest levels of requirements in Customer Experience.The providers rated Innovative are:Google and Sisense.Assurance:The categorization and placement of software providers in Assurance(upper left

52、)represent those that achieved the highest levels in the overall Customer Experience requirements but did not achieve the highest levels of Product Experience.The providers rated Assurance are:Infor and ThoughtSpot.Merit:The categorization of software providers in Merit(lower left)represents those t

53、hat did not exceed the median of performance in Customer or Product Experience or surpass the threshold for the other three categories.The providers rated Merit are:Alibaba Cloud,AWS,Cloud Software,GoodData,Idera,Incorta,insightsoftware and SAS.We warn that close provider placement proximity should

54、not be taken to imply that the packages evaluated are functionally identical or equally well suited for use by every enterprise Alibaba CloudAWSCloud SoftwareDomoGoodDataGoogleIBMIderaIncortaInforinsightsoftwareMicrosoftMicroStrategyOracleQlikSalesforceSAPSASSisenseThoughtSpotZohoSource:ISG Research

55、Embedded Analytics Buyers Guide 2024 Information Services Group,Inc.Customer ExperienceProduct ExperienceASSURANCEMERITEXEMPLARYINNOVATIVEEmbedded AnalyticsISG Buyers Guide 2024 Information Services Group,Inc.10 ISG Buyers Guide:Embedded Analytics or for a specific process.Although there is a high d

56、egree of commonality in how enterprises handle embedded analytics,there are many idiosyncrasies and differences in how they do these functions that can make one software providers offering a better fit than anothers for a particular enterprises needs.We advise enterprises to assess and evaluate soft

57、ware providers based on organizational requirements and use this research as a supplement to internal evaluation of a provider and products.2024 Information Services Group,Inc.11 ISG Buyers Guide:Embedded Analytics Product Experience The process of researching products to address an enterprises need

58、s should be comprehensive.Our Value Index methodology examines Product Experience and how it aligns with an enterprises life cycle of onboarding,configuration,operations,usage and maintenance.Too often,software providers are not evaluated for the entirety of the product;instead,they are evaluated on

59、 market execution and vision of the future,which are flawed since they do not represent an enterprises requirements but how the provider operates.As more software providers orient to a complete product experience,evaluations will be more robust.The research results in Product Experience are ranked a

60、t 80%,or four-fifths,of the overall rating using the specific underlying weighted category performance.Importance was placed on the categories as follows:Usability(5%),Capability(40%),Reliability(5%),Adaptability(20%)and Manageability(10%).This weighting impacted the resulting overall ratings in thi

61、s research.Oracle,Microsoft and Domo were designated Product Experience Leaders.While not a Leader,Salesforce was also found to meet a broad range of enterprise product experience requirements.PerformanceProvidersProduct ExperienceEmbedded AnalyticsGradeSource:ISG ResearchEmbedded Analytics Buyers G

62、uide 2024 Information Services Group,Inc.OracleMicrosoftDomoSalesforceSAPIBMSisenseZohoQlikMicroStrategyGoogleSASAWSIderaThoughtSpotinsightsoftwareCloud SoftwareIncortaAlibaba CloudGoodDataInforA-A-B+B+B+B+B+B+B+B+B+B+B+B+BBBB-B-B-C+LeaderLeaderLeader68.0%65.1%62.9%62.8%61.6%60.3%58.8%58.7%58.1%57.9

63、%57.2%56.7%55.9%55.6%53.1%52.7%50.8%49.6%47.4%46.3%44.8%2024 Information Services Group,Inc.12 ISG Buyers Guide:Embedded Analytics Customer Experience The importance of a customer relationship with a software provider is essential to the actual success of the products and technology.The advancement

64、of the Customer Experience and the entire life cycle an enterprise has with its software provider is critical for ensuring satisfaction in working with that provider.Technology providers that have chief customer officers are more likely to have greater investments in the customer relationship and fo

65、cus more on their success.These leaders also need to take responsibility for ensuring this commitment is made abundantly clear on the website and in the buying process and customer journey.The research results in Customer Experience are ranked at 20%,or one-fifth,using the specific underlying weight

66、ed category performance as it relates to the framework of commitment and value to the software provider-customer relationship.The two evaluation categories are Validation(10%)and TCO/ROI(10%),which are weighted to represent their importance to the overall research.The software providers that evaluat

67、ed the highest overall in the aggregated and weighted Customer Experience categories are Oracle,SAP and IBM.These category Leaders best communicate commitment and dedication to customer needs.Software providers that did not perform well in this category were unable to provide sufficient customer cas

68、e studies to demonstrate success or articulate their commitment to customer experience and an enterprises journey.The selection of a software provider means a continuous investment by the enterprise,so a holistic evaluation must include examination of how they support their customer experience.Perfo

69、rmanceProvidersCustomer ExperienceEmbedded AnalyticsGradeSource:ISG ResearchEmbedded Analytics Buyers Guide 2024 Information Services Group,Inc.OracleSAPIBMDomoMicrosoftQlikMicroStrategyZohoSalesforceThoughtSpotInforGoogleAWSSASSisenseAlibaba CloudGoodDatainsightsoftwareIncortaCloud SoftwareIderaA-A

70、-A-A-A-B+B+B+B+B+BBBBB-B-B-B-C+C+C+LeaderLeaderLeader17.3%17.1%17.0%16.6%16.4%16.2%15.7%15.5%15.2%15.0%13.5%13.4%13.1%12.9%12.3%12.2%12.1%11.6%11.2%11.0%10.2%2024 Information Services Group,Inc.13 ISG Buyers Guide:Embedded Analytics Appendix:Software Provider Inclusion For inclusion in the ISG Buyer

71、s Guide for Embedded Analytics in 2024,a software provider must be in good standing financially and ethically,have more than 50 dedicated Workers and at least$50 million in annual or projected revenue verified using independent sources,sell products and provide support on at least two continents,and

72、 have at least 100 customers.The principal source of the relevant business units revenue must be software-related,and there must have been at least one major software release in the last 12 months.The product must be actively marketed as an analytics product that can be customized and embedded in ot

73、her applications.It must be capable of accessing data from a variety of sources,modeling the data for analysis,analyzing the data using a variety of techniques,communicating the results in a variety of ways and supporting the data and analytics processes within an organization.The research is design

74、ed to be independent of the specifics of software provider packaging and pricing.To represent the real-world environment in which businesses operate,we include providers that offer suites or packages of products that may include relevant individual modules or applications.If a software provider is a

75、ctively marketing,selling and developing a product for the general market and it is reflected on the providers website that the product is within the scope of the research,that provider is automatically evaluated for inclusion.All software providers that offer relevant embedded analytics products an

76、d meet the inclusion requirements were invited to participate in the evaluation process at no cost to them.Software providers that meet our inclusion criteria but did not completely participate in our Buyers Guide were assessed solely on publicly available information.As this could have a significan

77、t impact on classification and ratings,we recommend additional scrutiny when evaluating those providers.2024 Information Services Group,Inc.14 ISG Buyers Guide:Embedded Analytics Products Evaluated Provider Product Names Version Release Month/Year Alibaba Cloud DataV Quick BI 6.0 5.0.1 June 2023 Apr

78、il 2024 AWS Amazon QuickSight October 2024 October 2024 Cloud Software Spotfire 14.4 June 2024 Domo Domo October 2024 October 2024 GoodData GoodData Cloud GoodData Cloud Native October 9 GoodData.CN.3.20 October 2024 Google Looker/Looker Studio Pro 24.18/October 31 October 2024 IBM IBM Cognos Analyt

79、ics 12.0.4 October 2024 Idera Yellowfin 9.13.0.1 October 2024 Incorta Incorta Data Direct Platform;Incorta Cloud 2024.7.2 July 2024 Infor Infor Birst 2024.x October 2024 insightsoftware Logi Symphony 24.3 October 2024 Microsoft Power BI October 2024 Update(2.137.751.0)October 2024 MicroStrategy Micr

80、oStrategy ONE 11.4.9 September 2024 Oracle Oracle Analytics Cloud;Oracle Analytics Server 2024 F24230-25 September 2024 Qlik Qlik Cloud;Qlik Sense 1.174.9 May Release October 2024 May 2024 Salesforce Tableau Cloud,Tableau Server,Tableau Embedded Analytics,Tableau Data Management,Tableau Advanced Man

81、agement,Tableau Desktop,Tableau Prep,Tableau Mobile 2024.3 October 2024 2024 Information Services Group,Inc.15 ISG Buyers Guide:Embedded Analytics SAP SAP Analytics Cloud Q3 2024(2024.15)August 2024 SAS SAS Viya 2024.10 October 2024 Sisense Sisense Fusion L2024.3 October 2024 ThoughtSpot ThoughtSpot

82、 Analytics 10.3.0.cl/9.8.0sw October 2024 Zoho Zoho Analytics 6.0 September 2024 2024 Information Services Group,Inc.16 ISG Buyers Guide:Embedded Analytics Providers of Promise We did not include software providers that,as a result of our research and analysis,did not satisfy the criteria for inclus

83、ion in this Buyers Guide.These are listed below as“Providers of Promise.”Provider Product$50M Revenue 50 Workers 100 Customers Available Information Kyvos Kyvos Insights No Yes Yes Yes OpenText Magellan Yes Yes Yes No Pyramid Analytics Pyramid No Yes Yes Yes Sigma Computing Sigma No Yes Yes Yes 2024

84、 Information Services Group,Inc.17 ISG Buyers Guide:Embedded Analytics About ISG Software Research ISG Software Research provides authoritative market research and coverage on the business and IT aspects of the software industry.We distribute research and insights daily through our community,and we

85、provide a portfolio of consulting,advisory,research and education services for enterprises,software and service providers,and investment firms.Our premier service,ISG Software Research On-Demand,provides structured education and advisory support with subject-matter expertise and experience in the so

86、ftware industry.ISG Research Buyers Guides support the RFI/RFP process and help enterprises assess,evaluate and select software providers through tailored Assessment Services and our Value Index methodology.Visit to sign up for free community membership with access to our research and insights.About

87、 ISG Research ISG Research provides subscription research,advisory consulting and executive event services focused on market trends and disruptive technologies driving change in business computing.ISG Research delivers guidance that helps businesses accelerate growth and create more value.For more i

88、nformation about ISG Research subscriptions,please email contactisg-.About ISG ISG(Information Services Group)(Nasdaq:III)is a leading global technology research and advisory firm.A trusted business partner to more than 900 clients,including more than 75 of the worlds top 100 enterprises,ISG is comm

89、itted to helping corporations,public sector organizations,and service and technology providers achieve operational excellence and faster growth.The firm specializes in digital transformation services,including AI and automation,cloud and data analytics;sourcing advisory;managed governance and risk s

90、ervices;network carrier services;strategy and operations design;change management;market intelligence and technology research and analysis.Founded in 2006 and based in Stamford,Conn.,ISG employs 1,600 digital-ready professionals operating in more than 20 countriesa global team known for its innovative thinking,market influence,deep industry and technology expertise,and world-class research and analytical capabilities based on the industrys most comprehensive marketplace data.For more information,visit isg-.