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1、RUM DECEMBER 2024001 Cover DI Rum24.indd 1001 Cover DI Rum24.indd 119/11/2024 14:1819/11/2024 14:18This time last year rum seemed to be on the cusp of something very exciting.T e oracle that guides the hands of the multinational spirits groups seemed to think so,at least.Brown-Forman and Diageo each

2、 spent the GDP of an,admittedly tiny,island nation acquiring Diplomtico and Don Papa respectively,in deals that would likely raise more of an eyebrow if announced today.As it transpires,rum isnt immune to the spirits industrys wider struggles.Trends away from alcohol consumption and macroeconomic st

3、rife are turning people away from the category in its most valuable market I take a look at the US on page f ve.But its never all doom and gloom.For reasons to be optimistic,look no further than Clinton Cawoods insight into the categorys most forward-thinking innovators on page 22.Elsewhere,Shay Wat

4、erworth heads to the Dominican Republic via Madrid to catch up with Ron Matusalem as the brand celebrates 150 years(page 16),while I head to Scotland to speak to Calum Rae of Elizabeth Yard and get the lowdown on one of the newest(page 14).And if that doesnt raise the spirits,our local globetrotter

5、Tyler Zielinski can point you in the direction of a good,stif drink he rounds up the pick of the worlds rum cocktails on page 21.T e cautious optimism that tinted the previous DI Rum supplement has been replaced by a more sober assessment.T e never-ending march towards premiumisation has f nally rea

6、ched an obstacle and now producers must innovate and diversify if they are to be heading into 2026 in higher spirits.OLI DODDSUPPLEMENT EDITORA dif erent story to 2023EDITORIALEditorShay WBars Editor Hamish SWebsite Editor Oli Doddoli.doddagilemedia.co.ukDigital Marketing Executive Angel AReporter&E

7、ditorial Researcher Eleanor YArt Director Christine Freemanchristine.freemanagilemedia.co.ukArt Editor James Downjames.downagilemedia.co.ukProduction Editor Jaq BADVERTISINGCommercial Director Rob CSenior Account Manager Carmen Poel FPublisher Justin SEVENTSHead Of Events Sarah Burnet sarah.burnet E

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11、ER:Send address changes to:Drinks International,1637 Stelton Road,B-4,Piscataway,NJ 08854.MEDIA COVER PHOTOGRAPHY:LIZFERNANDEZG FROM THE EDITORdrinksint Drinks International Rum 2024 3 003 Leader DI Rum24.indd 3003 Leader DI Rum24.indd 319/11/2024 14:1919/11/2024 14:194 Drinks International Rum 2024

12、 CONTENTSNEWS 06 GI GETS BACKINGJamaican Spirits body supports ruling to grant GI designation for Jamaican RumLAUNCHES 08 PRODUCT NEWSA round-up of rums most significant recent releasesANALYSIS 10 PREMIUMISATIONHow the premium rum market is changing12 CLIMATE CHANGEHow hurricanes are affecting tradi

13、tional rum marketsPROFILES 14 ELIZABETH YARDThe Scottish brand using whisky knowledge for rum making16 MATUSALEMLooking back at 150 years of history and five generationsFEATURES18 INNOVATIONClinton Cawood looks at the brands breaking new ground21 RUM CLASSICSTyler Zielinski picks five classic cockta

14、ils worth travelling forJOIN US ONLINE OR BE SOCIAL DRINKSINT.COMDRINKSINT12141821004 Contents DI Rum24.indd 4004 Contents DI Rum24.indd 419/11/2024 14:0219/11/2024 14:02drinksint Drinks International Rum 2024 5 Lack of innovation is being blamed for marked declines in one of the rum categorys most

15、important markets.By Oli DoddANALYSIS Its been a disappointing few years for rum in the US market.While the country remains perhaps the categorys most important,its been on the decline.According to IWSR data,in 2023 the US accounted for 25%of the global volume share for premium and above rum sales,b

16、ut declined by 2%on the previous year.For standard and below rum,the country accounted for 12%of the global volume share in 2023,and here the declines are more pronounced the segment dropped by 6%in volume between 2022 and 2023 and is expected to continue to fall by 3%CAGR until 2028.And on a granul

17、ar level,the results are more alarming.The IWSRs US Navigator,which has tracked monthly volume data in the sates since 2019 reports that from January to July 2024,rum fell in the US by 5%compared to the same period in the previous year.The report points to a lack of innovation in the category.New pr

18、oducts have entered the market at a markedly slower rate than rival categories such as American whiskey and agave spirits,but perhaps equally important Rums struggles in the USThe lack of a standardised framework for production makes it harder for brands to convey a quality ladder across rum product

19、sMarten Lodewijksis that the category has found it more difficult to convey premium value in a market where 43%of sales are in flavoured rum.“The lack of a standardised framework for rum production makes it harder for brands to convey a quality ladder across rum products,”says Marten Lodewijks,presi

20、dent of IWSRs US division.“High-end rums,however,are relatively more affordable than high-end products in competing categories.Brands could lean into this,especially in the current economic climate.”Rums declines only slightly outpace a spirits market in a downward trend.The Wine&Spirits Wholesalers

21、 of America(WSWA)reports that the spirits category fell by 3.9%in volume in the 12 months through August 2024 and predicts that the negative trend will continue into 2025 as consumption continues to decline.However a silver lining could be found in the spirit-based RTD market.The sub-category now ac

22、counts for 16%of the US RTD market and in January to July 2024 recorded gains of 11%on same period of the previous year.Perhaps for rum in the US,the future could be pre-mixed.ISTOCK.COM/ANILAKKUS005 Analysis DI Rum24.indd 5005 Analysis DI Rum24.indd 519/11/2024 10:5719/11/2024 10:576 Drinks Interna

23、tional Rum 2024 JAMAICAN SPIRITS BODY ENDORSES GI DESIGNATIONNEWS BY OLI DODDThe Spirits Pool Association of Jamaica,the trade body for all the countrys rum distilleries,has announced its support for the Jamaica Intellectual Property Office(JIPO)and its ruling to grant a Geographical Indication desi

24、gnation for Jamaican Rum.The support arrives after the JIPO issued a ruling under the Protection of Geographical Indications Act in October preventing spirits aged outside of Jamaica from being classified as Jamaican Rum.In a statement,the SPA said:“This initiative marks an essential step for Jamaic

25、as rum producers,who are united in This initiative marks an essential step for Jamaicas rum producersSpirits Pool Associationtheir shared mission to uphold and defend the reputation of Jamaican rum.“Worthy Park,Hampden,Long Pond,Clarendon,Appleton and New Yarmouth Distilleries are among the local pr

26、oducers fully supporting this designation,which will help safeguard the brand value of Jamaicas rum industry and support JIPOs vision of protecting national products with distinct Jamaican heritage and value.”The office also stated that the GI guidelines were developed by many of the islands distill

27、ers over an eight-year period with the JIPO ruling taking a further four years.ISTOCK.COM/PEETERV006-007 News DI Rum24.indd 6006-007 News DI Rum24.indd 619/11/2024 14:2219/11/2024 14:22drinksint Drinks International Rum 2024 7 TAKAMAKA RUM ENTERS AUSTRALIABY ELEANOR YATESSeychelles rum brand Takamak

28、a is set to launch in Australia in the spring in collaboration with Dispatch Imports.The rums will be available initially in New South Wales and Victoria,with plans to launch nationwide later in 2025.Bernard dOffay,co-founder of Takamaka,said:“For us as a business and me personally,I am so excited t

29、o be launching in Australia.While a slightly bigger island than LOTTIE BARNARD WINS DIPLOMTICO ARTISANS OF TASTEBY OLI DODD Bartender Lottie Barnard of Below Stairs in Leeds has been crowned the UK champion of Diplomticos cocktail competition,The Artisans of Taste.Barnard won with her sustainable co

30、cktail Waste Not Want Not,beating competition from Juni Guthrie of Sexy Fish London,Steven Vaughan of Sora Deansgate Manchester,Jeanne Mathieu of Hide London,and Levi Charlery of Good-Things Southampton to win an immersive trip to Venezuela.The competition was judged by Christian Seale,senior brand

31、manager of Diplomtico ANGOSTURA SEES 10%PROFIT DECLINEBY OLI DODD Trinidad&Tobagos Angostura Holdings announced a year-on-year decline of 10%in its after-tax profit in the nine months to 30 September 2024.The company,which recently celebrated its bicentenary,has said that the results were driven in

32、part by an 8%decline in the standard rum segment in the local market.Meanwhile,Angostura saw gains in international markets,primarily through bitters sales.In a statement,Angostura chairman Terrence Bharath stated:“This growth was driven by increased sales in bitters of 28%in Australia,18%in Latin A

33、merica and 1%in North America The duty free business recorded growth of 31%in the premium rums segment.“This year-on-year growth was offset by declines in concentrated segments of the local market,resulting in an overall decline of$22.2m in revenue,or 3%over the comparative period in 2023.”Bharath c

34、ontinued:“The group implemented measures to ensure that there was no increase in total operating expenses,as evidenced by a$13.3 million or 6%reduction when compared to the prior year,reflecting prudent overall expense management.“Profit after tax was$94.4m,a decline of$10mn or 10%compared to the sa

35、me period in 2023.”UK,Sly Augustin of Trailer Happiness,and Christina Audrain,Brown-Forman sales executive.Speaking about the competition,Diplomtico global advocacy manager Javier Garcia said:“At Diplomtico rum,we care about our community,and visiting the home place rediscovering the heart of rum.“A

36、ll the Aritisans of Taste winners from 10 countries will enjoy this unforgettable experience intermingling education,Caribbean experience and lots of fun with the next generation of the industry.”our own,there is so much that ties our two countries together.Its taken a while,but to have found the ri

37、ght partners our launch with Dispatch fills me with enthusiasm and we cant wait to get started.”Based in Sydney,Dispatch manages a range of international spirits,including Compass Box Scotch and Muyu liquors.Takamaka is now available across four continents,after 2023 saw expansion into 17 new market

38、s.LOTTIE BARNARD006-007 News DI Rum24.indd 7006-007 News DI Rum24.indd 719/11/2024 14:2219/11/2024 14:228 Drinks International Rum 2024 PRODUCT NEWSLAUNCHES1.2.3.1.RON MATUSALEM LEFEBREBrand owner:Matusalem&CoMarkets:GlobalRRP:250,299,$324Cuban rum brand Ron Matusalem has launched the f rst bot ling

39、 in its Tributes Collection,which pays homage to the brands founding family.Lefebre is inspired by Claudio lvarez Lefebre,who led the company during Cubas Golden Age.T e rum itself has been aged in ex-Bordeaux barrels using a solera system.Just 2,000 bot les have been made available,with 250 set asi

40、de for the Spanish market.2.HAVANA CLUB X JONATHAN RAKSHABrand owner:Havana Club InternationalMarkets:Select marketsRRP:28Havana Club has announced a partnership with Canadian jewellery designer Jonathan Raksha to launch a limited-edition bot le of Havana Club Aejo 7 Aos.T e bot le features gold acc

41、ents and diamond-like details inspired by Havanas architecture.T e Havana Club Aejo 7 Aos x Jonathan Raksha bot le will be available at select retailers across 12 markets including the UK,Germany,Italy and Spain.3.BRUGAL COLECCIN VISIONARIA EDICIN 02Brand owner:Edrington Markets:Global RRP:80,95,$10

42、5Dominican rum brand Brugal has launched the second part of its limited-edition series,Coleccin Visionaria Edicin 02,Cof ee 02(45%abv).Only six batches will be distilled and sold worldwide,with less than 35,000 bot les available.T e release can be purchased in the UK from Berry Bros&Rudd,Master of M

43、alt and T e Whisky Exchange.4.KRAKEN DARK CARAMEL&CORNISH SEA SALT Brand owner:Proximo Spirits UK Markets:UK RRP:26 Kraken rum has introduced a limited edition to its range of rums an infusion of black spiced Caribbean rum,dark caramel and Cornish sea salt.Kraken Dark Caramel&Cornish Sea Salt(40%abv

44、)is available to purchase from amazon.co.uk and House of Spirits,as well as further UK retailers.4.008-009 Products DI Rum24.indd 8008-009 Products DI Rum24.indd 819/11/2024 14:0319/11/2024 14:03drinksint Drinks International Rum 2024 9 5.7.5.BARREL DROPBrand owner:Drop WorksMarkets:UKRRP:34.99Indep

45、endent English rum producer Drop Works has release its f rst barrel-aged rum,Barrel Drop.T e small-batch release blends rums from the distillerys column,double retort and pot stills,aged for 10 to 12 months in a variety of casks,including hybrid Portuguese and American oak casks which have been scra

46、ped,toasted and re-charred.Barrel Drop is the seventh new product from the brand since it opened its distillery in May 2023.6.ELIZABETH YARD SHERRY CASK EDITIONBrand owner:Holyrood DistilleryMarkets:UKRRP:34Edinburgh-based whisky distillery Holyrood has launched a Sherry Cask Edition in its Elizabet

47、h Yard rum port olio.T e release includes a single estate molasses rum from T e Philippines,a high ester pot still rum from Ghana and a cane juice rum from Vietnam,all blended and f nished in sherry casks at Elizabeth Yards Edinburgh home.7.TAKAMAKA LE CLOS NAPA LAZ Brand owner:Richard&Bernard dOf a

48、y Markets:Select European markets RRP:70,82 Seychelles-based Takamaka Rum has unveiled Le Clos Napa Laz(53.4%abv),the latest addition to its Le Clos series.Made from a blend of 100%unaged Seychelles sugarcane rums,just 408 bot les are available in select markets.Takamaka Le Clos Napa Laz will be ava

49、ilable in:France,Belgium,Slovakia,Germany,UK,Italy,Latvia,Sweden,Poland,Hungary,T e Netherlands and Spain.8.MOUNT GAY SINGLE ESTATE SERIESBrand owner:Rmy Cointreau Markets:Global RRP:337,403,$438 Mount Gay has introduced a second release of its Single Estate Series,the 24_02_Vt18d2(55%abv).Created b

50、y master blender Trudiann Branker,this is the f rst vintage within the series.It has been fully distilled in copper pot stills,then matured in American oak ex-bourbon barrels.T e fermentation process lasts around nine days,leading to a secondary fermentation that provides additional layers of f avou

51、rs.T e release is limited to 5,418 bot les and is available at T e Whisky Exchange.6.8.008-009 Products DI Rum24.indd 9008-009 Products DI Rum24.indd 919/11/2024 14:0319/11/2024 14:0310 Drinks International Rum 2024 While the drinking-less-but-better trend continues,many consumers are also tightenin

52、g their belts,leading brands to diversify across all price levels,finds Oli DoddDynamism at the top endPREMIUMISATION010-011 Premiumisation DI Rum24.indd 10010-011 Premiumisation DI Rum24.indd 1019/11/2024 14:0419/11/2024 14:04drinksint Drinks International Rum 2024 11 The past two decades have seen

53、 premiumisation become the mantra of the spirits industry.Almost every brand owners value strategy has been dictated by a trend line that only climbs and a consumer base that only wants two things better and less.This approach hasnt just been wishful speculation,consumers have been steadily developi

54、ng more expensive tastes,a trend that was accelerated rapidly by the Covid pandemic.That trend has now slowed consumers are still drinking less but,with current widespread economic pressures,now appear to be trading down.IWSR data shows volume of core premium spirits declined 3%in 2023 while the sup

55、er-premium-and-above price tiers showed no growth.But what about rum?Its largely a category that has banked on premiumisation more than most and 12 months ago pundits were hailing that the dominant era of the premium and above segment was just beginning with the IWSR expecting growth to continue at

56、4%CAGR until 2027.On the whole,the optimism has not been entirely without merit but deceleration of premiumisation is apparent.The IWSR reports that the total rum market grew by 1%CAGR between 2018 and 2023 and is expected to continue at the same pace until 2028.The premium and above sector outpaced

57、 the entire category,growing by 9%between 2018 and 2023,and is expected to continue to do so,growing by 3%CAGR between 2023 and 2028,albeit at a lower rate than was forecast last year and far below recent performances.“As you can see from the data,premium-and-above rum has grown significantly faster

58、 than standard-and-below over the past five years,”says Guy Wolfe,head of status spirits insights at the IWSR.“While growth at the higher end will be more modest over the forecast period,it will still outperform the lower end of the market.Overall,while premium-and-above rum is not expected to grow

59、at the same rates as previously,this remains the most interesting and dynamic part of the rum market.”As category growth decelerates across all price segments,being able to cater to as wide a range of the market as possible makes increasingly good sense.In the short term,brand owners and producers m

60、ay look to diversify their offerings across various sub-segments,enhancing consumer choice and fostering competitionRyan McFarland“Its true that some consumers are becoming more price-conscious,which could reshape the rum category in the coming years,”says Ryan McFarland,chief commercial and strateg

61、y officer at Drinksology Kirker Greer.“Rum has always been a diverse category,with a significant portion of consumption driven by mainstream and local brands.“In the short term,brand owners and producers may look to diversify their offerings across various sub-segments mainstream,premium and even su

62、per-premium enhancing consumer choice and fostering competition.“In the medium-to-long term,this approach can benefit the category,as rums versatility may attract new consumers,especially at accessible price points,creating a pathway toward premiumisation as consumers grow with the category.“While p

63、remiumisation in rum may be slowing currently,we do expect it to return over time.”McFarland adds:“At Kirker Greer Spirits,our strategic focus on an accessible premium positioning has proven advantageous.This approach enables consumers and venues to trade up.”NORMALISING UPTRADINGBrands that are abl

64、e to offer quality at a more accessible price may be the ones that come out best in the face of current market challenges.Havana Club and Flor de Caa both have seven-year aged flagship rums that offer fans a lot for a little more outlay and nod to a normalisation of uptrading among the rum consumer

65、base.“Our flagship Havana Club Aejo 7 Aos drives the continued premiumisation of the category and has led to a growing interest in quality aged rums,”claims Havana Club International chief executive Christian Barr.“This accessible premium offering is a powerful example of how premiumisation fuels gr

66、owth,resulting in a notable 8%increase of our value growth in the 2024 fiscal year.“As global premiumisation becomes an embedded consumer behaviour,drinkers are trading up as standard to premium and premium-plus expressions,which is driving the value proposition accordingly premium has shifted from

67、a luxury to a norm,where consumers are willing to invest in products that resonate with their values.”And at the very pointy end of the value tree,while plenty of fine and rare bottlings command a hefty price tag,rum has always struggled a bit to be viewed in the same way as traditional big hitters

68、such as Scotch and cognac.“Status data shows that rum still only accounts for a very small proportion(1%)of total luxury spirits selling for$100+per bottle,”says Wolfe.“But the category grew by 10%in value between 2022 and 2023,aided by ongoing innovation.“New releases accounted for around a third o

69、f total status rum value in 2023.While this was a slowdown versus previous years,this largely reflects a broader deceleration across luxury spirits as a whole.”Its at that very top end where the rum category saw any double-digit growth between 2022 and 2023.While admittedly the category is starting

70、from a relatively small base,it is perhaps an indication that future analysis will espouse how whisky,cognac and rum became the collectors Big Three.In the meantime,it seems rums depth of high-quality trade-up bottlings may be the tonic the category needs to navigate turbulent markets,but total dedi

71、cation to premiumising portfolios appears to no longer be the only strategy.ISTOCK.COM/GANNAMARTYSHEVA010-011 Premiumisation DI Rum24.indd 11010-011 Premiumisation DI Rum24.indd 1119/11/2024 14:0419/11/2024 14:0412 Drinks International Rum 2024 Hurricanes are a regular occurrence in rum-producing co

72、untries and brands must continue to adapt as their frequency increases.Oli Dodd reportsRum in the eye of the stormANALYSISSince 1924,a total of 42 tropical cyclones have officially peaked as category five Atlantic hurricanes,the highest rating given to a storm that has top wind speeds of more than 1

73、58mph(254 km/h).These hurricanes frequently pass through some of rums most established and important regions,with Cuba,Jamaica,Puerto Rico,Central America and the Caribbean coast of South America often in their path.And while,over generations,rum producers have learnt to live with the seasonal occur

74、rence of destructive weather events,according to the UNs International Panel on Climate ISTOCK.COM/FRANKRAMSPOTT012-013 Hurricanes DI Rum24.indd 12012-013 Hurricanes DI Rum24.indd 1219/11/2024 10:5519/11/2024 10:55drinksint Drinks International Rum 2024 13 Change as the earth continues to warm,its u

75、nlikely there will be an increase in the number of tropical cyclones each year,but its“very likely”that storms will have higher rates of rainfall and higher top wind speeds,meaning a higher proportion of hurricanes would reach category four or five.The existing record already appears to support this

76、.Of the 42 category five storms that have happened in the last century,almost a quarter were since 2016.This year saw two Beryl in July and Milton in October both of which impacted rum production.Hurricane Beryl caused devastation in Jamaica where the storm killed at least four people and left much

77、of the island without power.J Wray&Nephew was quick to launch relief efforts in the area,deploying mobile generators and providing drinking water to local communities.The company itself was impacted.The heavy rains brought by the storm caused the dunder ponds where fermentation takes place to overfl

78、ow and become contaminated and production was shut down for“at least a month”,according to company chairman Jean-Philippe Beyer speaking to the Jamaica Observer.PERSISTENT CHALLENGESAccording to the brands owner,Campari Group,the disruptions due to Hurricane Beryl resulted in a 20%year-on-year decli

79、ne in revenue during the third quarter of 2024.A Campari Group spokesperson said:“Persistent challenges in the Americas,mainly in selected categories in the United States,and an extraordinary impact of the hurricane in Jamaica in the third quarter of the year,led to supply shortages in rum portfolio

80、s for both the local and the export markets.”Cuba is no stranger to the impacts of hurricanes.As recently as mid-November,the island experienced a nationwide blackout triggered by Hurricane Rafael.Speaking on the impact of hurricanes,Havana Club International chief executive Christian Barr tells Dri

81、nks International:“Havana Club,like many other businesses,operates in a region impacted by extreme weather events and natural disasters.“Our distillery was built to withstand severe weather conditions,allowing us to continue operations without disruption and prioritise the safety of our employees,wh

82、o are equipped with training and protocols.“We remain dedicated to safeguarding Cubas natural resources,people and investing in the future of the island.”Beyond direct destruction of parts of the distillery,sugarcane is very prone to storm damage.According to Louisiana State University sugarcane spe

83、cialist Kenneth Gravois in a conversation with Farm Progress,generally,farms within 50 miles(80km)of the eye of the storm can expect to see a 10-20%loss in yield but the total impact can be devastating.During Hurricane Ida in 2021,the BBC reported that“478 square kilometres of sugarcane crops in Lou

84、isiana were destroyed.This was around 26%of the total sugarcane harvest in the state.”While the storms of the 2024 season havent brought with them quite the same level of destruction as 2017,whats concerning is the increasing regularity with which the region is told to batten down the hatches and pr

85、epare for the worst.While the regions rum producers are well equipped to ride out even the worst storms,as they arrive with greater frequency producers must continue to adapt.Our distillery was built to withstand severe weather conditions,allowing us to continue operations without disruption and pri

86、oritise the safety of our employeesChristian BarrSUGARCANE FLATTENED BY A STORMISTOCK.COM/RUKAWAJUNG012-013 Hurricanes DI Rum24.indd 13012-013 Hurricanes DI Rum24.indd 1319/11/2024 10:5519/11/2024 10:5514 Drinks International Rum 2024 At Scotlands Elizabeth Yard,the principles of whisky making are a

87、pplied to the creation of cask-infl uenced rums.Oli Doddreveals the full pictureKindred spiritsHolyrood Distillery made news back in 2019 for becoming the fi rst malt whisky distillery to open in Edinburghs city centre for almost a century.Since then the brand has launched several celebrated single

88、malts,a gin and,perhaps surprisingly,has become one of rums most celebrated new blenders.The decision to enter the rum space began at the brands maturation warehouses on the outskirts of the Scottish capital.PROFILE 014-015 Profile Elizabeth Yard DI Rum24.indd 14014-015 Profile Elizabeth Yard DI Rum

89、24.indd 1419/11/2024 10:5419/11/2024 10:54drinksint Drinks International Rum 2024 15 Rum as a category is so often thought of as the Wild West of spirits.Thats why we use casks,and only casks,to influence the flavour of our rumsCalum Rae“Royal Elizabeth Yard,in Kirkliston,West Lothian,was establishe

90、d in 1946 as a Royal Naval Victualling Depot,”explains Calum Rae,distillery manager at Holyrood.“Unit 6,where we currently store our casks,was originally the rum store responsible for issuing the fleets daily rum ration.The final official rum issue to the Royal Navy took place on Friday 31 July 1970

91、 and after this Unit 6 remained vacant until 2019,when we took over the space.Given the buildings rich history with rum,it felt only natural for us to launch a rum bottling brand alongside our whisky and gin offerings.”SPACE FOR EXPERIMENTATIONElizabeth Yard has become a space where Holyrood can exp

92、eriment with maturation and finishes.Given the brands whisky roots,cask selection tends to follow Scotch trends ex-sherry casks are common,as is American oak.“Our mantra at Holyrood is test,learn,improve,repeat,”says Rae.“This is the motivation behind everything we do.As a team,we are passionate abo

93、ut continuing to learn new techniques and push the boundaries of what is possible in whisky.“When we launched Elizabeth Yard,it was an opportunity to show our stripes regarding maturation before we had mature whisky.“Rum provides us with a creative and experimental outlet there are fewer rules,and t

94、herefore fewer limitations to what we can do with flavour.With that being said,we wanted there to be a distinct relationship between Elizabeth Yard rums and our approach to whisky making,utilising the same principles we apply to all of our whisky.“Rum as a category is so often thought of as the Wild

95、 West of spirits.Thats why we use casks,and only casks,to influence the flavour of our rums.There are no hidden additives,all of our Elizabeth Yard rums contain no added sugar,no added flavours,and no added colour.“The other benefits are of course,that we have access to wonderful rum-seasoned casks

96、for our whisky,and that weve had a head start in understanding the maturation conditions in our warehouse,to inform our subsequent whisky maturations.”When it comes to the liquids,the brand exclusively partners with rum producers that use sugarcane grown locally to them and typically from less-well-

97、established regions the brands signature blend that runs across its core range features a single estate molasses rum from the Philippines,high ester pot still rum from Ghana and a cane juice rum from Vietnam.“When it comes to selecting which rums to bottle and release,we approach Elizabeth Yard in t

98、he same way that we approach all our spirits flavour comes first,”says Rae.“We had two objectives when we began,first to source incredible-tasting rum that would lend itself to maturation in casks,and second,to shine a light on the quality,diversity and breadth of rum produced all over the world.”An

99、d as it transpires,the team at Holyrood have something of a knack for blending rum.Since launching,the brand has collected nine medals at the International Spirits Challenge,including a gold and a double gold for its South Pacific 2004 bottling.“Recognition from the ISC is hugely important to us win

100、ning,or even just being nominated,means a great deal for a smaller brand like us.Its judged blindly,which means that it helps to represent the liquid in an honest fashion and helps give our liquid credibility as well as providing reassurance to customers.”014-015 Profile Elizabeth Yard DI Rum24.indd

101、 15014-015 Profile Elizabeth Yard DI Rum24.indd 1519/11/2024 10:5419/11/2024 10:5416 Drinks International Rum 2024 Shay Waterworth traces the story of a family company which still honours its traditions of innovating today Ron Matusalem:150 years of historyPROFILECuba is synonymous with rum.Several

102、of the industrys biggest names have historical ties with the Caribbean island and Ron Matusalems 150-year-old story began in Santiago de Cuba when Spanish immigrant Pablo Nonell bought his own distillery in 1872.There he developed the Matusalem name and was one of the fi rst to introduce solera agei

103、ng in rum.In 1888 the business was passed to his nephews,Enrique and Benjamin Camp,who established E Camp&Co.In the early 20th century,a member of the lvarez family married one of the Camp nephews,leading to a joint venture between the two families in Cuba.From 1925 to 1935,many rum brands on the is

104、land,including Ron Matusalem,fl ourished due to the tourism boom caused by Prohibition in the US.In 1942 Claudio lvarez Soriano took over,modernising and expanding the brand internationally.However,between 1951 and 016-017 Ron Matusalem DI Rum24.indd 16016-017 Ron Matusalem DI Rum24.indd 1619/11/202

105、4 14:0619/11/2024 14:06drinksint Drinks International Rum 2024 17 Lefebre is a tribute to my great-grandfather,who spearheaded the company during Cubas legendary golden age,culminating in its successClaudio lvarez Renaud1956,Claudio,his father Claudio lvarez Lefebre and Eduardo Camp all passed away.

106、Combined with the hostile situation in Cuba,Claudios widow,Carmen Delfina Salazar Snchez,left with her four children for Miami.The lvarez and Camp families attempted to revive the company in the US but were divided.It wasnt until the 1990s,after several legal disputes between the brands heirs,that C

107、laudio lvarez Salazar,the son of lvarez Soriano and Carmen Salazar,took over Ron Matusalem.During his tenure the brands facilities were moved to the Dominican Republic.THE BRAND TODAYToday the brand is led by fifth-generation family member Claudio lvarez Renaud,the son of lvarez Salazar.Matusalem is

108、 sold in more than 70 countries and the brand is one of the most respected in the upper-premium sector.With production in the Dominican Republic and head offices in Madrid,Matusalem has become a truly global brand.On top of its significant export network,the brand features regularly in Drinks Intern

109、ationals Brands Report,meaning its one of the bestselling rum brands in the worlds best bars.Its 15-year-old has been the flagship rum over the past century while Gran Reserva 23 sits in the ultra-premium bracket.In 2022,to celebrate its 150th anniversary,450 bottles of Matusalem Sublime were offere

110、d to the market and in late 2024 Lefebre was launched as the brands first edition of its Tributes Collection.Aged for 23 years in ex-Bordeaux wine casks,just 2,000 bottles entered the market,making these limited-edition rums highly sought after,particularly within the trade.Claudio lvarez Renaud say

111、s:“Lefebre is a tribute to my great-grandfather,who spearheaded the company during Cubas legendary golden age,culminating in its success.His name,Claudio lvarez Lefebre,inspired this exceptional limited edition that honours our traditions.Lefebre hearkens back to our first applications of the solera

112、 system using French oak,adding more refined notes.”As well as producing rare rums,Matusalem is known for its innovative approach.In 2021 it launched Inslito,the industrys first ros rum.Using carbon filtration and secondary ageing in ex-Tempranillo wine casks,the rum was blended with its Gran Reserv

113、a 15 to create a rum with a pink hue,inspired by Provence ros.All of the innovation and rare releases are created by master blender Cynthia Vargas,who has recently completed a European tour specifically to discuss her work with different wood types and the ageing process of Matusalem.Having joined t

114、he company in early 2022,Vargas is the first master blender not to come from the lvarez family and is playing a key role in leading the brand in the next 150 years.CLAUDIO LVAREZ SALAZARCARMEN SLAZAR AND CLAUDIO LVAREZ SORIANOPHOTOS:MATUSALEM.COM016-017 Ron Matusalem DI Rum24.indd 17016-017 Ron Matu

115、salem DI Rum24.indd 1719/11/2024 14:0619/11/2024 14:06From innovative f nishes and ageing processes to unexpected f avour combinations,producers are using some unusual techniques to expand their rums horizons.Clinton Cawood reportsPushing rums boundariesINNOVATIONbrands Santa Teresa 1796 expression

116、for three months.“Developing this unique process in-house posed the challenge of balancing the coff ees bold intensity with the rums natural fl avour profi le,”says North America brand director Edwin Hincapie,adding that the result is well suited to cocktails like the Carajillo and Espresso Martini,

117、as well as for sipping neat.The release,Hincapie says,was informed by trends in the spirits industry,particularly the rise of coff ee-based cocktails.“Were defi nitely seeing a surge in innovation across the rum category,and this is likely to continue as consumer interest in unique styles and new fl

118、 avour experiences grows,”adds Hincapie.“In the US especially,rum enthusiasts are increasingly drawn to rums that bring something distinctive to the table,whether through unique ageing processes,bold fl avour combinations,or a story that refl ects heritage and craft smanship.”CASK INFLUENCEOn the su

119、bject of unique ageing processes,English rum producer Drop Works recently turned its attention to what the cask was made from,rather than focus on its former contents.Th e result was the creation of what founding director Lewis Hayes calls“a world-fi rst rum barrel”,with the casks head and body made

120、 from two diff erent types of wood.“We envisioned that the Portuguese oak would impart raisin notes,with the American oak bringing the ice cream cue tasting notes of rum ISTOCK.COM/MEDITERRANEAN18 Drinks International Rum 2024 In a category famed for its breadth of production methods,not to mention

121、places of origin,rum producers are still fi nding new ways to push the envelope,whether its through the use of new techniques,unusual casks,or revisiting the spirits raw materials.Here are some of the sectors most pioneering recent releases.In 2023,Dominican rum brand Brugal unveiled the fi rst edit

122、ion of its Coleccin Visionaria.It introduced a process that the brand claimed was unique,in which oak casks were toasted with cacao beans.The beans were removed before the casks were fi lled,while the infl uence of the toasting remained.This release was followed by Edicin 02,this time with the casks

123、 toasted using Dominican Arabica coff ee.“Our passion and pioneering spirit allows us to off er unique rums that challenge category conventions with innovative cask toasting techniques,”says Brugals maestro ronera,Jassil Villanueva Quintana,who developed the technique.“We believe that with this seri

124、es Brugal is playing its part in raising the profi le of Dominican rum,fostering greater innovation that is helping to inspire and attract new consumers into the rum category.”Also bringing coff ee into the equation recently,in a more overt way,is Venezuelas Santa Teresa.To create its new Santa Tere

125、sa Arabica Coff ee Cask Finish,cold-brew coff ee made from premium Arabica coff ee beans and four-year-old rum was aged in American white casks.These were then used to fi nish the 018-019 Innovation DI Rum24.indd 18018-019 Innovation DI Rum24.indd 1819/11/2024 14:0719/11/2024 14:07drinksint Drinks I

126、nternational Rum 2024 19 DROP WORKS LEWIS HAYESand raisin ice cream.”Its just one of the casks used to age the Nottinghamshire distillerys latest release,Barrel Drop,matured for just 12 months.“This quick turnaround demonstrates how Drop Works operates,and we will continue to push boundaries to brin

127、g rums that are complex,layered and downright delicious,”says Hayes.The pioneering approach at Drop Works extends beyond its cask programme too,including the use of an exclusive yeast for fermentation,as well as copper stills that are,according to Hayes,the largest of their kind in Europe.The latest

128、 release from multi-country blend Black Tot,meanwhile,makes use of the solera system traditional in Spain,in which ageing occurs across multiple tiers.Black Tot Historic Solera Rum starts out as the brands Finest Caribbean,a blend of rums from Guyana,Barbados and Jamaica,which is then aged for an av

129、erage of two years in first-fill oloroso and Pedro Ximnez sherry butts.“Sherry casks of today are very different to those of 15 or 20 years ago,giving you big flavours that are,for me,sometimes not integrated enough,”says founder Sukhinder Singh.“We got to a point after two years where we had what w

130、e needed,but wanted to mellow those flavours out.”The traditional solera system offers a number of benefits.“Theres some maturation,but more mellowing,bringing flavours together,reducing those heavy oak notes and also giving us long-term consistency,”Singh adds.“Youre always taking a part out,and pu

131、tting fresher liquid into the old liquid,so it integrates and marries slowly over time.”Others,meanwhile,are making use of casks from different spirits categories when creating new rum expressions.Master blender Joy Spence describes the creation of Appleton Estate 8 Year Old Double Cask as a milesto

132、ne for the distillery,its first cask-finish release.After eight years of ageing,the rum was finished in casks that previously held 18-year-old Speyside single malt whisky.“The idea was born from my own personal love of single malt whisky,as Ive always seen clear parallels between the making of singl

133、e malts and premium aged rums,”says Spence,who describes an encounter with an 18-year-old Speyside single malt,many years ago at a spirits event in the UK,that planted the seed for this release.Practically,the timing was challenging,she says,given the need to coordinate the emptying and shipping of

134、the 60 casks from Scotland across the Atlantic to Jamaica.“It took several years to get the logistics and timing just right,but eventually the magic became a reality.”Expect more interesting releases from Appleton.“We are always exploring ways to innovate,and were fortunate to have an incredible inv

135、entory of ageing rums that allows us to do so,”says Spence.“Weve certainly had a few exciting ideas as weve worked on this release.”For Goslings in Bermuda,a recent release involved not only the use of former rye whiskey barrels,but also a multi-year blending process.The brands Family Reserve Old Ru

136、m,introduced in 2003,takes the same blend as flagship Goslings Black Seal Rum and ages it for at least 16 years in once-used bourbon barrels.For this latest release,the first extension to Family Reserve,a quantity of this rum was transferred every year,at the eight-year mark,into former rye casks fo

137、r a further eight years.The final product,Goslings Family Reserve Old Rum Rye Barrel Finish,combines multiple years,namely 2018,2019,and 2020.“We found that this multi-year blend perfectly balanced the subtle rye whiskey notes with the rums unique character,enhancing the flavour without overwhelming

138、 it,”says vice-president Malcom Gosling Jr.“With the super-premium segment of the rum category experiencing rapid growth,were seeing more innovation than ever before in cask finishes,ageing methods and blending techniques,”adds Gosling.“We remain committed to exploring each of these areas.”PEACHY OU

139、TCOMEThe use of Sauternes casks to mature whisky isnt exactly new,but using one to age some Isle of Man-distilled rum has proven to be inspired,resulting in Outlier Distilling Companys Millions Of Peaches Three Year Old Manx Rum.“Up until the end of 2023 it smelled incredible but was quite aggressiv

140、e on the palate,”says co-founder Ian Warborn-Jones.“An awful lot of this business is being bloody-minded and backing yourself,because we were pretty sure this one was going to be a write-off”Warborn-Jones is working on a sequel that will be“similar but different”,expected to be available in late 202

141、5,as well as releasing a limited-edition Christmas pudding liqueur entitled Jingle Berries for this years festive season.Theres more to rum innovation than casks,of course.Grenadas Renegade Rum is evidence of this,starting with its initial unaged releases,each made from a single field of cane,either

142、 pot or small-batch column distilled.These were followed by aged expressions.The latest from Renegade now brings blending into the picture,starting with Single Farm Cuves,and leading to Cuve Nova.A permanent addition to the range,it blends different terroirs,farms and distillation methods.Theres als

143、o an unaged version,Cuve Aura,aimed at mixing.“These are full-on rums real cane flavour,expressed at their fullest,”says head of brand for Renegade Mark Newton.“It is our belief that there can be no real provenance from those ubiquitous sources of molasses,and therefore certainly no terroir,which is

144、 our specific interest,which is why we focus on cane only.”Another producer placing greater emphasis on cane is Indias Radico Khaitan.For its new Kohinoor Reserve Indian Dark Rum,only fresh cane juice from the north Indian winter season is used.To tie this further to its place of origin,the rum is m

145、atured in American oak casks previously used for maturing Indian single malt,before some time in former cognac and vermouth casks.“Provenance is becoming increasingly important,not only in rum but in all other spirits as well,”says Sanjeev Banga,president of international business at Radico Khaitan.

146、“To make a mark,brand owners need to constantly innovate and experiment with raw materials,processes,casks and more,to offer something unique.”018-019 Innovation DI Rum24.indd 19018-019 Innovation DI Rum24.indd 1919/11/2024 14:0719/11/2024 14:07drinksint Drinks International Rum 2024 21 Tyler Zielin

147、kski trawls the world to discover the drinks that are worth the journey and whyThe rum cocktail bucket list:five serves worth travelling forRUM COCKTAILSIt takes a lot to make a cocktail worth travelling for.After all,flights arent cheap and the fleeting pleasures of flavour can only be so enticing.

148、But that tune starts to change when the bar in which a cocktail is served has greater historical or pop culture significance that ups the ante.In other words,theres some substantial magic of the space beyond the contents of a cocktail glass.Maybe you can sit in the same booth at the Artesian where R

149、ihanna once spent an evening guzzling cocktails,or possibly its enjoying a popular cocktail in the place where it was created,such as having a Hanky Panky at the American Bar at The Savoy.As Simone Caporale,co-owner of Sips and owner of Boadas in Barcelona,says,its all about context.“Having a Bellin

150、i at Harrys Bar in Venice where the cocktail was created is worth travelling for;but having a Bellini elsewhere,even if its at a beautiful hotel bar in London,is perhaps not worth travelling for,”says Caporale.“Why?Because the context is different.”When it comes to eating and drinking,where you enjo

151、y your food and drink and who prepares it for you makes all the difference.Anyone who has tried to make their grandmothers red sauce recipe at home,only to discover that“it just tastes different”,is familiar with this phenomenon.And so,the context,in addition to the deliciousness,is imperative for a

152、 cocktail to be worth journeying for.For adventurous rum lovers,weve curated five must-have rum cocktails around the world all of which,both modern and old,are exceptional in taste,with that destination-worthy je ne sais quoi.Theres some substantial magic of the space beyond the contents of a cockta

153、il glass021-023 Five Cocktails DI Rum24.indd 21021-023 Five Cocktails DI Rum24.indd 2119/11/2024 14:0819/11/2024 14:0822 Drinks International Rum 2024 RUM COCKTAILSMojito at Caf La Trova,Miami#INGREDIENTS:White Cuban rum,fresh lime juice,fresh mint leaves,soda water,Angostura bitters to garnishAt Ca

154、f La Trova in Miamis Little Havana neighbourhood,guests arent just served by bartenders,theyre served by cantineros a rare breed of rigorously trained bartender who champions Cuban cocktail history through a robust repertoire of memorised recipes and techniques.With fewer than 1,500 cantineros remai

155、ning around the world,its a title held with great pride and,as a travelling cocktail enthusiast,tracking down one of these unicorns is nearly impossible unless you know where to find them.Luckily at La Trova,where the well-groomed cantineros deftly mix cocktails while shimmying and shaking to the be

156、at of Latin tunes,the staff is full of these adept bartenders who know how to mix a fine Daiquiri or Mojito.And its the latter cocktail on Caf La Trovas classic-led list that should be on the bucket list of any nomadic barfly.“At Caf La Trova,our Mojito Criollo is restoring the reputation of this cl

157、assic Cuban cocktail,which is often mistaken for a mere spiked lemonade,”says cantinero Andy Cabrera,son of the bars owner Julio Cabrera.“What makes our Mojito Criollo truly special,though,is the experience.Served by our seasoned cantineros bartenders with over two decades of experience in Cuba youl

158、l sip this iconic drink while enjoying live music,and perhaps even joining the dancing on stage.A Mojito at Caf La Trova is more than a drink its an experience every visitor should savour.”Escape(If You Like Pia Coladas)at Ave at Kimpton Seafire Resort+Spa,Grand Cayman#INGREDIENTS:Escape rum blend,C

159、oco Lopez,fresh pineapple juice,lime juice,cavaA modern classic in the making.The decadent serve,which falls somewhere between the creamy and carbonated Ramos Gin Fizz and the cult classic Pia Colada,debuted on Aves menu in 2019 and never left.If it did,the people would revolt;its that impressive.Th

160、e best part,and why its destined for greatness,is its replicability.The Escape is a simple blend of fresh lime and pineapple juices(the latter is especially delicious in the cocktails Caribbean home),Coco Lopez(the superlative coconut cream)and pineapple and coconut-infused white rum,topped with spa

161、rkling wine.“Being an inside Caribbean Mediterranean fine dining experience Pato ex-head bartender and I gave ourselves a brief to create a Pia Colada-esque drink that would be suitable for pre-dinner,but still encapsulate the Escapism of the classic sand-in-the-toes favourite,”says Jim Wrigley,beve

162、rage manager at the Kimpton Seafire Resort+Spa,about the popular cocktail.Served in a refined flute glass and garnished with a stripe of toasted coconut-demerara sugar blend designed to look like sand,the Escape is the full package.A marriage-worthy tipple that,surely,lives rent-free in the brains o

163、f all those whove lapped up rounds of it.021-023 Five Cocktails DI Rum24.indd 22021-023 Five Cocktails DI Rum24.indd 2219/11/2024 14:0819/11/2024 14:08drinksint Drinks International Rum 2024 23 Boadas at Boadas,Barcelona#INGREDIENTS:Cuban rum,sherry,orange curaao,Dubonnet,CampariA trip to Boadas,Bar

164、celonas oldest cocktail bar which opened in 1933,is a requisite pilgrimage for any rum cocktail enthusiast or history lover.Its founder,Miguel Boadas,first learned his trade at El Floridita in Havana a bar known for its airy,thrown Daiquiris,charming ambiance and life-size bronze statue of Ernest He

165、mingway,a regular of Floridita,positioned in his favourite spot at the end of the bar.In 2022,once Simone Caporale of Sips(The Worlds Best Bar 2023)fame was handed the reins to Boadas,this temple of rum cocktails and thrown Martinis a nod to the bars Cuban roots was finally restored to its 1930s glo

166、ry days.In addition to the bartenders getting a rejuvenated look with their striking,pastel green blazers,Caporale also revived some historic recipes for the bars menu its classic Boadas cocktail,included.“The Boadas has always been made with Cuban rum,Dubonnet,orange curaao and a dash of bitters,”s

167、ays Caporale.“But the palates of cocktail drinkers have changed since the 1930s when the drink was created,so we have adjusted the recipe to appeal to the modern palate with a bit of sherry and Campari.”To have a Boadas at its namesake bar is as spiritual an experience as a Catholic finally making i

168、t to the Vatican except the former is a dash more intoxicating.Champagne Pia Colada at Coupette,London#INGREDIENTS:Rum blend,coconut sorbet,pineapple juice,pineapple cordial,champagnePop by Buckingham Palace,take a ride on the London Eye,eat a sausage roll from Borough Markets Ginger Pig,and drink a

169、 Champagne Pia Colada at Coupette.Since its debut on the bars opening menu in 2017,this simply delicious blended drink mixed with chilled Champagne has rapidly climbed its way to legendary status,and anyone who has laid lips on a glass of it knows why.Its frighteningly delicious.“Its hard to define

170、what a modern classic is or would be in todays bar landscape,but the reason our signature Colada has become really popular and crossed borders is its accessibility,”explains Franck Dedieu,creative director at Coupette.“Guests know what to expect from a taste point of view,but the champagne brings an

171、 unusual balance to the drink,making you want another one instantly.”Daiquiri at El Floridita,Havana#INGREDIENTS:Cuban rum,fresh lime juice,cane sugar,maraschino liqueurFirst opened in 1817 under the name Pia de Plata,and renamed El Floridita in 1914,this world-famous bar is the birthplace of the bl

172、ended Daiquiri.As such,like it was for the author Ernest Hemingway for whom the bar was a favourite haunt a journey to El Floridita must be filled with a minimum of three(for context,Hemingways record is said to be 16 double Daiquiris,but wisdom suggests that volume is superfluous).The Floridita Dai

173、quiri blends Cuban white rum(Havana Club),lime juice,cane sugar and a touch of maraschino liqueur with crushed ice and is served up in a coupe.For the cocktail faithful,and even celebrities such as Pierce Brosnan and the late Sean Connery who,in proper Bond fashion,were familiar with the iconic Floriditas historical significance and deemed it worthy of a visit,a journey to the Daiquiris spiritual home is one worth considering.ISTOCK.COM/DIY13021-023 Five Cocktails DI Rum24.indd 23021-023 Five Cocktails DI Rum24.indd 2319/11/2024 14:0819/11/2024 14:08