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1、 2024 NetApp,Inc.All rights reserved.2024 DATA COMPLEXITY REPORT2025:AIS MAKE OR BREAK MOMENT FOREWORD 2024 NetApp,Inc.All rights reserved.22025 will be a make or break year for AI to achieve world changing outcomes in some cases for better,in some for worse.In an effort to surpass competition,globa

2、l business leaders and organizations will make remarkable investments to fully optimize their data for AI in 2025.From AI talent to data management and infrastructure,all eyes will be on technology teams to deliver exceptional return on investment.But as AI scales,so too will security threats and su

3、stainability challenges.Companies will be under incredible pressure as they aim to strike the critical balance between AI transformation,security and sustainability.The NetApp 2024Data Complexity Report is a global view into how AIwill impact organizations in 2025.The report offers insights to help

4、businesses leverage AIs potential,while navigating the complexities and risks that accompany this transformative technology.NETAPP DATA COMPLEXITY REPORTCHAPTER 1AI Investment:Will AI Break the Bank?CHAPTER 2Data Silos:Will Siloed Data Impede AI Success?AIS MAKE OR BREAK MOMENT OVERVIEWCHAPTER 3Data

5、 Security:Will Cyber Threats Scale Along with AI?CHAPTER 4Data Sustainability:Is AI Putting the Planet at Risk?40%of global tech executives believe that unprecedented investment in AI and data management will be required in 202579%of global tech executives believe unifying data is essential or very

6、important for achieving top AI outcomes in 202541%of global tech executives predict security threats will significantly increase due to advancement in AI34%of global tech executives say AI adoption will drive major shifts in corporate sustainability processes 2024 NetApp,Inc.All rights reserved.3AI

7、INVESTMENT:WILL AI BREAK THE BANK?2024 NetApp,Inc.All rights reserved.CHAPTER 14 2024 NetApp,Inc.All rights reserved.5Gabie Boko,Chief Marketing Officer at NetApp 2024 NetApp,Inc.All rights reserved.2025 is shaping up to be a defining year for AI.Businesses are making significant AI investments to d

8、rive innovation and efficiency,but these efforts will only succeed if global tech executives can address the mounting challenges of data complexity,security and sustainability.Intelligent data infrastructure,with unified data storage at its core,will be key to unlocking AIs potential.“”52 IN 3 COMPA

9、NIES ACROSS THE GLOBE SEE THEIR DATA AS FULLY OR MOSTLY OPTIMIZED FOR AI65%Fully or Mostly Optimized 2024 NetApp,Inc.All rights reserved.How optimized is your businesss data for AI in terms of connectivity,accessibility,relevance,security,and compliance?Fully or mostly optimizedSomewhat optimizedNot

10、 optimizedOnly 9%see their data as not optimized,with 26%saying its somewhat optimized6DESPITE BEING OPTIMIZED FOR AI,2025 WILL REQUIRE UNPRECEDENTED INVESTMENT IN AI AND DATA MANAGEMENT 2024 NetApp,Inc.All rights reserved.40%of global tech executivesbelieve that unprecedented investment in AI and d

11、ata management will be required for their companies in 20257EVEN COMPANIES THAT SEE THEMSELVES AS CURRENTLY OPTIMIZED FOR AI ANTICIPATE UNPRECEDENTED 2025 INVESTMENT 2024 NetApp,Inc.All rights reserved.38%of companies currently optimized for AI anticipate unprecedented investment in 2025,compared to

12、 43%of those not optimized for AIAnticipate unprecedented investment38%65%currently optimizedCompanies that see themselves as fully or mostly optimized 35%not optimizedCompanies that see themselves as somewhat or not optimized for AIAnticipate unprecedented investment43%80%10%20%30%40%50%60%70%80%90

13、%INDIAJAPANSINGAPOREUSUKAUSTRALIA/NEW ZEALANDGERMANYFRANCESPAINTHERE IS A CLEAR GLOBAL DIVIDE BETWEEN AI LEADING AND AI LAGGING COUNTRIES 9Countries with data fully or mostly optimized for AI:LeadersIndia69%Japan 60%Singapore 85%US64%UK74%Australia/NZ76%LaggardsFrance65%Germany47%Spain55%Fully or mo

14、stly optimizedSomewhat optimized 2024 NetApp,Inc.All rights reserved.AI leading countries have fully or mostly optimized their data to make AI effective or competitive How optimized is your businesss data for AI in terms of connectivity,accessibility,relevance,security,and compliance?LEADERSNot opti

15、mizedLAGGARDS90%10%20%30%40%50%60%GLOBAL TECH EXECUTIVES INDICATED INCREASING DATA OPTIMIZATION BENEFITS OTHER IT INVESTMENTS,OUTWEIGHING THE NEED FOR INCREASED INVESTMENT Increased investment from increasing data optimizationBenefit from increasing data optimizationAI software,data management solut

16、ions and compute power see the greatest benefit from data optimization 2024 NetApp,Inc.All rights reserved.Which of the following AI investments do you believe would benefit from increased data optimization?Which of the following AI investments do you believe will see an increase as a result of inve

17、sting more in data optimization?-6%-5%-6%-5%-3%AI SOFTWARE AND SOLUTIONSDATAMANAGEMENTDATA INFRASTRUCTURECOMPUTEPOWERTALENT 10 2024 NetApp,Inc.All rights reserved.DATA SILOS:WILL YOUR DATA IMPEDE AI SUCCESS?CHAPTER 211The success of AI hinges on how well an organization can harness its data.Unfortun

18、ately,data silos often act as barriers,preventing businesses from accessing the full potential of their information.Breaking down these silos is critical to driving AI outcomes.Sandeep Singh,Senior Vice President&General Manager of Enterprise Storage at NetApp 2024 NetApp,Inc.All rights reserved.“”1

19、2 2024 NetApp,Inc.All rights reserved.DATA UNIFICATION IS SEEN AS CRITICAL TO AI OUTCOMES79%believe unifying data is essential or very important for achieving top AI outcomes in 202513 2024 NetApp,Inc.All rights reserved.88%OF COMPANIES WHOSE DATA IS OPTIMIZED FOR AI CONSIDER UNIFIED DATA IMPORTANTv

20、ersus only 61%of companies that are somewhat or not at all optimizedConsider unifying data as important88%Consider unifying data as important61%65%Currently OptimizedCompanies who see themselves as fully or mostly optimized35%Not OptimizedCompanies who see themselves as somewhat or not optimized for

21、 AI14Only 23%of companies that prioritize unifying data say they wont reach their goals,vs 30%of companies that dont prioritize unifying data Companies that dont prioritize unifying data(21%)Companies that prioritize unifying data(79%)2024 NetApp,Inc.All rights reserved.COMPANIES THAT PRIORITIZE UNI

22、FYING DATA ARE MORE LIKELY TO REACH THEIR AI GOALS IN 202523%wont reach their 2025 AI goals due to data silos30%wont reach their 2025 AI goals due to data silos150%10%20%30%40%50%INVESTING IN DATA IS THE TOP PRIORITY FOR COMPANIES TO ACHIEVE AI SUPERIORITY AND COMPETITIVE ADVANTAGETech executives pr

23、ioritize data management or infrastructure 2X as much as other AI-related investments-and that priority is growing in the futureFuture Top PriorityCurrent Top Priority 2024 NetApp,Inc.All rights reserved.AI SOFTWARE AND SOLUTIONSTALENT COMPUTE POWERWhat is your top priority in terms of current and f

24、uture investment toward achieving AI superiority and/or a competitive advantage?DATA MANAGEMENTOR INFRASTRUCTURE16EVERY COUNTRY IS INCREASING THEIR DATA MANAGEMENT OR INFRASTRUCTURE INVESTMENTS EXCEPT INDIA,REFLECTING INDIAS PREVIOUS INVESTMENTS,LEADING OTHER COUNTRIES IN AI ADOPTION*NetApp 2024 Clo

25、ud Complexity Report 2024 NetApp,Inc.All rights reserved.Future Top PriorityCurrent Top PriorityPercentage of tech executives who see data management or infrastructure as their top priority in terms of current and future investment toward achieving AI superiority and/or competitive advantage 0%10%20

26、%30%40%50%INDIAJAPANSINGAPOREUNITEDSTATESUNITEDKINGDOMAUSTRALIA/NEW ZEALANDGERMANYFRANCESPAIN17DATA SECURITY:WILL CYBER THREATS SCALE ALONG WITH AI?CHAPTER 3 2024 NetApp,Inc.All rights reserved.18Needs to be designed and quote to be finalizedIn 2025,organizations need confidence that their security

27、posture will scale alongside AI.The best way to maintain data privacy and security in the face of growing threats is with an intelligent data infrastructure that integrates built-in security capabilities.Pravjit Tiwana,Senior Vice President&General Manager of Cloud Storage at NetApp 2024 NetApp,Inc.

28、All rights reserved.“”19TECH EXECUTIVES ANTICIPATE AI ADOPTION WILL BRING A SIGNIFICANT INCREASE IN SECURITY THREATS IN 2025 2024 NetApp,Inc.All rights reserved.41%of global tech executives predict security threats will significantly increase due to advancement in AI20 DATA PRIVACY AND SECURITY THRE

29、ATS ARE SEEN AS THE TOP COMPLEXITY CONCERNS IN BOTH 2023 AND 2024Data privacy(21%)isthe top cause of complexity,followed by security threats(17%)and compliance(16%),with cost,siloed data,and skills gaps each at 15%0%5%10%15%20%25%COMPLIANCE AND GOVERNANCECOST PRESSURESSILOED AND BESPOKE STORAGE INFR

30、ASTRUCTURESKILLS GAPSDATA PRIVACYSECURITY THREATS20242023 2024 NetApp,Inc.All rights reserved.What is the top ranked cause of complexity in your data storage infrastructure?21 2024 NetApp,Inc.All rights reserved.AI ADOPTION HAS ESCALATED SECURITY RISKS GLOBALLY,WITH LEADERS FACING FAR MORE SECURITY

31、CHALLENGES THAN LAGGARDSAI leading countriesare almost 2X as likely to see increased security challenges compared to AI lagging countries69%Note an increase in security challengesGLOBALHas the rise in AI adoption led to an increase or decrease in security challenges for your business?0%10%20%30%40%5

32、0%60%70%80%90%INDIAJAPANSINGAPOREUNITEDSTATESUNITEDKINGDOMAUSTRALIA/NEW ZEALANDGERMANYFRANCESPAINLEADERSLAGGARDSIncreaseNet NeutralDecrease22What is the stress impact of security challenges due to AI adoption on IT professionals?AI-DRIVEN SECURITY CHALLENGES ARE A TOP GLOBAL STRESSOR FOR TECH EXECUT

33、IVESSecurity challenges from AI adoption are stressing executives at every level0%10%20%30%40%50%60%70%OWNER,C-LEVELEXECUTIVESVP/VP/GENERALMANAGERDIRECTOR 2024 NetApp,Inc.All rights reserved.Number one stressor or significant stressorPredictable challengeNone59%Noted security challenges as asignific

34、ant or number one stressor230%10%20%30%40%50%60%But there are signs that security measures are working:cybersecurity as thetop priority is down 17%since 2023RANSOMWARE PROTECTION AND CYBERSECURITY REMAIN A GLOBAL PRIORITY FOR BOARD AND C-SUITE EXECUTIVESHow much is ransomware protection/cybersecurit

35、y prioritized at the c-suite and board-level at your company?20232024 2024 NetApp,Inc.All rights reserved.38%of C-Suite and Board Level Executives Cite Protection and Cybersecurity as The TopPriority-17%THE TOP PRIORITYA HIGH PRIORITY BUT NOT THE TOPA PRIORITY BUT NOT HIGHNOT A PRIORITY Not A Priori

36、tyA Priority But Not HighA High Priority But Not The TopThe Top Priority24DATA SUSTAINABILITY:IS AI PUTTING THE PLANET AT RISK?CHAPTER 4 2024 NetApp,Inc.All rights reserved.25AIs transformative potential will significantly impact corporate sustainability processes.To scale effectively,companies must

37、 prioritize the right partners who are committed to sustainable practices and can help offset AI-related emissions.Nicola Acutt,Chief Sustainability Officer&Vice President of ESG at NetApp 2024 NetApp,Inc.All rights reserved.“”26INCREASED DATA MANAGEMENT DUE TO RISING AI DEMANDS COULD CREATE A TIPPI

38、NG POINT FOR SUSTAINABILITY EFFORTS 2024 NetApp,Inc.All rights reserved.Corporate Sustainability ProcessesGovernment Energy Policies and Investment34%of global tech executives say AI adoption will drive major shifts in corporate sustainability processes33%of global tech executives say AI adoption wi

39、ll drive new government energy policies and investment270%10%20%30%40%50%60%70%INDIAJAPANSINGAPOREUNITEDSTATESUNITEDKINGDOMAUSTRALIA/NEW ZEALANDGERMANYFRANCESPAIN 2024 NetApp,Inc.All rights reserved.Low or ZeroSomewhat HighHigh or Extremely HighWhat is the impact of increased data and computation du

40、e to the rise of AI on your companys sustainability initiatives(e.g.carbon footprint)?THE RISE OF AI HAS A HIGH OR EXTREMELY HIGH IMPACT ON COMPANIES CARBON FOOTPRINTSAI leading countries see greater sustainability impact than AI lagging countries due to higher AI adoption GLOBAL50%Say AIs Impact Is

41、 High to Extremely HighLEADERSLAGGARDS280%10%20%30%40%50%60%70%80%90%WHILE REDUCING CARBON FOOTPRINT REMAINS A TOP PRIORITY GLOBALLY,ITS IMPORTANCE DECLINED YEAR OVER YEAR 2024 NetApp,Inc.All rights reserved.-12%How important is it for your company to decrease its carbon footprint as part of its sus

42、tainability measures?72%of tech execs across the globe said decreasing carbon footprint is extremely or very important a 12%decreasefrom 202320242023EXTREMELY OR VERY IMPORTANTSOMEWHATIMPORTANTNOT TOO IMPORTANT OR NOT IMPORTANT29GLOBALLY,SUSTAINABILITY IS SEEN AS AN IMPORTANT FACTOR IN FLASH STORAGE

43、 DECISIONS 2024 NetApp,Inc.All rights reserved.35%of companies rank sustainability as very important when choosing a flash storage vendor35%of companies rank sustainability as very importantWhere do you rank sustainability of their products when choosing a flash storage vendor?A little or not import

44、antSomewhat ImportantVery Important300%10%20%30%40%50%60%INDIAJAPANSINGAPOREUNITEDSTATESUNITEDKINGDOMAUSTRALIA/NEW ZEALANDGERMANYFRANCESPAIN 2024 NetApp,Inc.All rights reserved.Where do you rank sustainability of their products when choosing a flash storage vendor?Somewhat ImportantVery ImportantA L

45、ittle Bit Important Or Not ImportantAI LEADING COUNTRIES ARE MORE LIKELY TO PRIORITIZE SUSTAINABILITY WHEN CHOOSING A FLASH STORAGE VENDOROn average,nearly 30%of lagging countries say sustainability is only a little bit important,which is double the global average(15%)LEADERSLAGGARDS31NETAPP DATA CO

46、MPLEXITY REPORTAI INVESTMENTDATA SILOSKEY TAKEAWAYSDATA SECURITYDATA SUSTAINABILITY 2024 NetApp,Inc.All rights reserved.40%believe that unprecedentedinvestment in AI and data management will be required for their companies in 20252 in 3 companies across theglobe see their data as fully or mostly opt

47、imized for AI38%of companies currentlyoptimized for AI anticipate unprecedented investment in 2025,compared to 43%of those not optimized for AI79%believe unifying data isessential or very important for achieving top AI outcomes in 202588%of companies whose data isoptimized for AI consider unifying d

48、ata important versus only 61%of companies that are somewhat or not at all optimizedInvesting in data is the top priorityto achieve AI superiority and competitive advantage.50%say the rise of AI has a highor extremely high impact on companies carbon footprints34%say AI adoption will drivemajor shifts

49、 in corporate sustainability processes33%say AI adoption will drive newgovernment energy policies and investmentBut there was a 12%decline inreducing carbon footprint as a top priority41%predict security threats willsignificantly increase due to advancements in AIAI leading countries are almost2xas

50、likely to see increased security challenges compared to AI lagging countriesSecurity challenges are a topglobal stressor,as a result of AIBut cybersecurity is down 17%asthe top priority since 20232025 will require unprecedented investment in AI and data managementData unification is seen as critical

51、 to AI outcomesAI adoption will bring a significant increase in security threats in 2025Rising AI demands could create a tipping point for sustainability efforts32Steve McDowell,Chief Analyst and Founder at NAND Research 2024 NetApp,Inc.All rights reserved.“As organizations accelerate their adoption

52、 of AI,the complexity of managing data has emerged as both a challenge and an opportunity.NetApps 2024 Data Complexity Report underscores a critical shift:businesses that embrace intelligent data infrastructure and prioritize security are not only future-proofing but also gaining a competitive edge

53、in the AI era.”332025 is AIs make or break moment,and the foundation for success is your data.To unlock the full potential of AI while navigating its challenges,your data must be connected and optimized.Explore how you can take a unified approach to AI data and build an intelligent data infrastructu

54、re that breaks down silos and simplifies management at NetApp,Inc.All rights reserved.34 2024 NetApp,Inc.All rights reserved.RESEARCH METHODOLOGYIn November 2024,NetApp partnered with Wakefield Research to conduct aquantitative researchstudy of 1,300 tech and data executives at businesses in 9market

55、s:US,EMEA(UK,France,Germany,Spain),and APAC(Australia/New Zealand,India,Singapore,Japan).At the time of completion,all participants held positions that were classified as“director-level and above”and worked across IT,IT infrastructure,cloud infrastructure,data science,and data engineering departments.Included RolesITIT InfrastructureCloud InfrastructureData EngineeringCIOCTOSREITOpsStorage Admins DevOps/CloudOps Cloud Architects Data Scientists Data EngineersIncluded Titles Included VerticalsTechnologyFinancial ServicesManufacturing HealthcareMedia&Entertainment35