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1、1O C T O B E R 2 0 2 42IN THIS REPORT3C L I C K T O J U M P T O S E C T I O NFRANCHISESINTERNATIONAL CONTENTSUCCESS-BASED RESIDUALBINGE VS.WEEKLYNETFLIX BOUNCEAWARDS IMPACTMACRO OVERVIEWSVOD BUNDLESYOUTUBE VS.SVODCHURN AND RETURNORIGINAL CONTENT VOLUME2024 HITSTOP ORIGINALS4Live music maintains its

2、prominent spot in the superfan experience.But how does touring in a specific market affect the local streaming consumption?In the following report,we analyze data across 50 artists,990 shows and 129 U.S.markets to find that the median event yielded a 42%growth in local DMA On-Demand Audio Streaming

3、during the week of an event.But genre matters.Read more to see which genres saw the biggest gains.We also explore the relationship between touring and gaming.For example,the announcement of Metallicas Fortnite takeover on June 12,2024,drove Global growth for not only six of the bands focus songs use

4、d in the game but for the bands catalog in general.Other data shared in the following report reveals the latest consumer behaviors surrounding gaming and music and offers a look at music listeners relationships with short-form videos at a genre-specific level.Welcome to the ShowScales of StreamingWe

5、lcome to the ShowThink Global,Act LocalVariants&ViabilityABOUT THE AUTHORABOUT LUMINATEABOUT VARIETY VIP+TYLER AQUILINA covers the streaming wars and their impact on the media/tech business for Variety Intelligence Platform.He was previously at Entertainment Weekly,where he wrote on,among many other

6、 topics,the film industry,streaming and worker issues in Hollywood.Luminate is the preeminent entertainment data and insights company,unleashing access to the most essential,objective and trustworthy information across music,film,television,gaming,shortform video and more.Its databases house informa

7、tion compiled from over 500 verified sources,managing upward of 20 trillion data points.Luminate is an independently operated company and a subsidiary of PME TopCo.,a joint venture between Penske Media Corporation and Eldridge.Variety VIP+is a digital subscription extension of the Variety entertainm

8、ent news brand focused on providing market research to the media and technology industries.Subscribers can access white papers,commentaries,newsletters and chart data created by a team of experienced analysts exploring topical issues and trends.5MACRO OVERVIEWO C T O B E R 2 0 2 4STREAMING HITS OR M

9、ISSES:WAS BIG SPENDING WORTH IT?6Perhaps the clearest indication that the streaming wars have ended is Netflixs decision to stop reporting quarterly subscriber totals starting in 2025.The race for subscribers is over;the size of an SVODs user base now matters only to the extent that it can deliver r

10、evenue and engagement.GLOBAL SUBSCRIBER GROWTH FOR MAJOR U.S.-BASED SVOD SERVICESFOR COMPANIES REPORTING SUBSCRIBERS EVERY QUARTERSOURCE:COMPANY REPORTS;NOTE:APPLE TV+,AMAZON PRIME VIDEO EXCLUDED DUE TO LACK OF TRANSPARENCY ON SUBS NUMBERS;HULU TOTALSDO NOT INCLUDE HULU+LIVE TV7Netflixs rivals are n

11、ow fighting for survival,pushing to turn streaming into a long term,profitable business to replace linear TV.Both Disney and Paramount posted positive quarterly DTC results in Q2 2024,but its now clear streaming profits cannot grow as fast as linear assets are shrinking,which will likely prolong the

12、 media sectors current pain.Even as some turn a profit,its unlikely every SVOD will survive as an independent entity.The increased propensity for bundling likely presages a contraction of the field as entertainment companies pursue further M&A moves.H1 2024 DIRECT-TO-CONSUMER SEGMENT EARNINGSSOURCE:

13、COMPANY REPORTS,VARIETY INTELLIGENCE PLATFORM ANALYSIS;NOTE:DATA REFLECTS CALENDAR YEAR 20248SVOD BUNDLESO C T O B E R 2 0 2 4STREAMING HITS OR MISSES:WAS BIG SPENDING WORTH IT?9The so-called Great Rebundling is a key post-streaming wars trend in the SVOD market.While theres still no indication that

14、 a true second coming of cable TV is at hand,the legacy media players have shown a renewed willingness to collaborate on joint streaming ventures.AVAILABLE&FORTHCOMING MAJOR SVOD BUNDLES IN U.S.FOR COMPANIES REPORTING SUBSCRIBERS EVERY QUARTERSOURCE:VARIETY INTELLIGENCE PLATFORM ANALYSIS;NOTE:DOES N

15、OTINCLUDE LIMITED PROMOTIONAL OFFERS10The July launch of a Disney+-Hulu-Max bundle marked a new frontier in the streaming era:the first direct bundling team-up of major SVOD rivals.More are likely on the way:Paramount is searching for a streaming partnership ahead of its sale and could reap signific

16、ant financial benefits from bundling with a partner such as Peacock.DISNEY DOMESTIC BUNDLES VS.STANDALONE SVOD SUBSCRIBERSSOURCE:COMPANY REPORTS;NOTE:INCLUDES U.S.AND CANADA SUBSCRIBERS11Its important that would-be bundlers weigh the additive qualities of strategic options,the better to minimize sub

17、scriber cannibalization.For instance,integrating Hulu content into Disney+vastly expanded the latter apps adult-oriented,generalized programming and thus significantly boosted Disneys“Duo Bundle”subscriptions.TOP CHOICES FOR STREAMING VIDEO BUNDLE%OF CONSUMERS WHO RANKED SERVICE IN TOP 5 PREFERRED F

18、OR INCLUSION IN SVOD BUNDLE SOURCE:FTI MEDIA SURVEY,MARCH 2024;BASE:U.S.CONSUMERS INTERESTEDIN SUBSCRIPTION BUNDLE;N=93112YOUTUBE VS.SVODO C T O B E R 2 0 2 4STREAMING HITS OR MISSES:WAS BIG SPENDING WORTH IT?13If one views the streaming wars as a battle of viewing time,the true victor would not be

19、Netflix but YouTube,which dominates U.S.streaming time on TVs as well as smartphones.YouTube defies easy classification,however,and its debatable whether it should be viewed in the same context as SVODs.Further complicating YouTubes position is its virtual MVPD YouTube TV,which carries the NFL Sunda

20、y Ticket package.With even this service feeling the sting of cord-cutting after the NFL season,parent Alphabet may need to weigh some changes,such as expanding its presence in SVOD aggregation.YouTube previously tried its hand at premium scripted series and seems unlikely to go down that road again

21、while its creators happily foot the bills for their own content.Still,with the subscription streaming wars transitioning into the engagement wars,YouTube is now Netflixs most formidable opponent.14AVERAGE DAILY WATCH TIME,BY PLATFORM AND AGEIN HOURS AMONG USERS OF EACH PLATFORM,MARCH 2024SOURCE:MIDG

22、15YOUTUBE QUARTERLY AD REVENUESSOURCE:COMPANY REPORTS16YOUTUBE TV ESTIMATED NET SUBSCRIBER ADDITIONSSOURCE:MOFFETTNATHANSON17CHURN AND RETURNO C T O B E R 2 0 2 4STREAMING HITS OR MISSES:WAS BIG SPENDING WORTH IT?18Its become clear that no SVOD besides Netflix is a permanent fixture of most consumer

23、s entertainment lineups,another factor cementing the companys streaming war victory.Data suggests the majority of U.S.viewers have not forged long-term relationships with other SVOD providers.This does not mean users arent subscribing to other services,simply that they tend to cycle through them.Per

24、 Antenna,gross subscriber additions and cancellations have risen in tandem since 2022,and about 25%of U.S.subs have canceled three or more SVODs in that time.Users have evidently grown more comfortable with the“churn-and-return”approach.SVOD U.S.SUBSCRIBER TENURE BY SERVICESOURCE:ANTENNA;NOTE:DATA A

25、S OF MARCH 2024;EXCLUDES FREE TIERS,MVPD/TELCO DISTRIBUTION,SELECT BUNDLES;INCLUDES ALL U.S.CONSUMERS ANTENNA HAS OBSERVED SUBSCRIBING TO GIVEN SERVICE19U.S.SVOD SUBSCRIBER BEHAVIORSOURCE:ANTENNA;NOTE:INCLUDES 41 U.S.-BASED SVOD SERVICES;EXCLUDES FREE TIERS,MVPD/TELCO DISTRIBUTION AND SELECT BUNDLES

26、20Churn is one key motivator for the ongoing bundling craze,as SVOD packages tend to yield more loyal subscribers.Given the current content slowdown,joining forces is streamers most economical option to maintain or boost their perceived value to consumers.SVODS RE-ENGAGING AUDIENCESSHARE OF H1 2024

27、U.S.PLATFORM VIEWERS WHO DID NOT WATCH PLATFORM IN H2 2023 SOURCE:SAMBA TV,NOTE:BASED ON RESEARCH PANEL OF 3 MILLION U.S.SMART TVS BALANCED AND WEIGHTED TO U.S.CENSUS;DATA MEASURED AT HOUSEHOLD LEVEL21ORIGINAL CONTENT VOLUMEO C T O B E R 2 0 2 4STREAMING HITS OR MISSES:WAS BIG SPENDING WORTH IT?22Th

28、e post-peak TV contraction continued in the first half of the year,exacerbated by strikes-related fallout.Total original series output on U.S.SVODs fell 13%year-over-year in H1 2024,with Disney+seeing the biggest proportional dropoff among the major platforms(plunging 65%).The industry may never aga

29、in see the levels of original content volume precipitated by the streaming wars.While this will likely benefit companies balance sheets,it will deal a profound blow to a creative community still awaiting a return to the peak TV“normalcy”that was never going to be sustainable in the long term.TOTAL O

30、RIGINAL SERIES OUTPUT ON U.S.SVOD SERVICES,H1 2020-24SOURCE:LUMINATE FILM&TV,VIP+ANALYSIS;NOTE:EXCLUDES KIDS CONTENT;TOTALS INDICATE NUMBER OF UNIQUE ORIGINAL SERIES RELEASED JAN 1-JUNE 30 OF GIVEN YEAR23GLOBAL SVOD NEW SERIES COMMISSIONS BY MAJOR MEDIA&TECH COMPANIESSOURCE:AMPERE COMMISSIONING;NOTE

31、:EXCLUDES THEATRICAL MOVIES,AMAZON FREEVEE,MINITV24Still,new SVOD series commissions ticked upward at several companies earlier this year,most notably Netflix and Amazon.While content output is unlikely to resurge to peak levels,it should at least rise from the post-strikes nadir seen this year.U.S.

32、SVOD ORIGINAL SERIES BY SERVICE H1 2023-2024SOURCE:LUMINATE FILM&TV,VIP+ANALYSIS;NOTE:EXCLUDES KIDS CONTENT;TOTALS INDICATE NUMBER OF UNIQUE ORIGINAL SERIES RELEASED JAN 1-JUNE 30 OF GIVEN YEAR252024 HITSO C T O B E R 2 0 2 4STREAMING HITS OR MISSES:WAS BIG SPENDING WORTH IT?26Netflix continues to d

33、ominate the original content space through its unrivaled scale and engagement.U.S.viewing time for its H1 2024 top performer Fool Me Once bested the most-watched series from any other platform in the U.S.,Prime Videos Fallout,by more than 50%.Still,Prime Video is finally starting to come into its ow

34、n through a commitment to broadly targeted,IP-based content.The massive reach of Amazon Prime is also a factor,of course,but the SVODs past underwhelming performance has shown that scale is nothing without a solid content strategy.MOST-WATCHED ORIGINAL STREAMING TV SEASONS IN U.S.,H1 2024BY MINUTES

35、STREAMED SOURCE:LUMINATE STREAMING VIEWERSHIP;NOTE:DATA COMPILED DEC.29,2023-JUNE 27,202427While estimated views(a titles viewing time divided by its runtime)are becoming more widely utilized as a streaming viewership currency,the importance of time spent on a platform means raw viewing time should

36、still be considered when weighing a titles success,especially given the inexactitude of the“views”metric.MOST-WATCHED ORIGINAL STREAMING MOVIES IN U.S.,H1 2024SOURCE:LUMINATE STREAMING VIEWERSHIP;NOTE:DATA COMPILED DEC.29,2023-JUNE 27,202428U.S.SVODS TOP ORIGINAL TV SEASONS,H1 2024SOURCE:LUMINATE ST

37、REAMING VIEWERSHIP;NOTE:“SHARE OF VIEWING TIME”REFERS TO SEASONS PERCENTAGE OF TOTAL ORIGINAL SERIES MINUTES STREAMED ON THE SERVICE DEC.29,2023-JUNE 27,202429TOP ORIGINALSO C T O B E R 2 0 2 4STREAMING HITS OR MISSES:WAS BIG SPENDING WORTH IT?30Luminate data reveals the vast gap between the top U.S

38、.streaming series and the rest of the field.On almost all of the major SVODs,the platforms 20 most-watched original TV seasons accounted for the overwhelming majority of original series viewership in 2023 and the first half of 2024.The disparity even among the top shows is striking.On Disney+in H1 2

39、4,for instance,the 10 most watched seasons captured more than 65%of viewing time;the next 10,less than 13%.This indicates media companies grossly overspent on little-watched peak TV content in a poorly considered“flood the market”strategy.2023 SHARE OF ORIGINAL SERIES VIEWERSHIPSOURCE:LUMINATE STREA

40、MING VIEWERSHIP;NOTE:DATA COMPILED DEC.30,2022-DEC.28,2023;PERCENTAGES MAY NOT SUM TO 100%DUE TO ROUNDING31The question now becomes whether streamers can hold on to their users while releasing far fewer titles.Execs inclinations may be to lean into blockbuster,IP-based content as a solution,but top

41、performers can still be unpredictable(see British crime drama Fool Me Once on Netflix).SHARE OF ORIGINAL SERIES VIEWERSHIP,H1 2024SOURCE:LUMINATE STREAMING VIEWERSHIP NOTE:DATA COMPILED DEC.29,2023-JUNE 27,2024;PERCENTAGES MAY NOT SUM TO 100%DUE TO ROUNDING32FRANCHISESO C T O B E R 2 0 2 4STREAMING

42、HITS OR MISSES:WAS BIG SPENDING WORTH IT?33Disneys over-reliance on two franchise pillars has begun to backfire,with Disney+engagement sagging amid waning interest in Marvel and Star Wars series.The success of Young Adult book adaptation Percy Jackson reinforces the notion,also seen at the box offic

43、e,that fresher-to-the screen IP is needed to win over viewers.DISNEY+STAR WARS SERIES PREMIERE VS.FINALE U.S.VIEWERSHIPESTIMATED VIEWS IN FIRST 30 DAYS SOURCE:LUMINATE STREAMING VIEWERSHIP;NOTE:ESTIMATED VIEWS DETERMINED BY DIVIDING MINUTES STREAMED IN FIRST 30 DAYS BY EPISODE RUNTIME IN MINUTES;*“B

44、OOK OF BOBA FETT”PREMIERE DATA COMPILED FOR FIRST 30 DAYS OF 2022,AS DATA UNAVAILABLE PRIOR TO JAN.1,2022(SERIES PREMIERED DEC.29,2021)34H1 2024 SHARE OF U.S.DISNEY+ORIGINAL SERIES VIEWERSHIPSOURCE:LUMINATE STREAMING VIEWERSHIP;NOTE:DATA COMPILED DEC.29,2023-JUN 27,2024;PERCENTAGES MAY NOT SUM TO 10

45、0%DUE TO ROUNDING35IP is only becoming more important to content strategies in the post-peak TV landscape,with the reduction in output necessitating higher viewership per series.Thus,the TV industrys morph into full blockbuster mode is solidifying.For instance,Netflix is pursuing more franchise play

46、s with its original IP,having proven hit series can elevate spinoffs and vice versa.(Reality competition series Squid Game:The Challenge fueled a viewership surge for the original.)Spinoffs of hits such as Wednesday are in development,too,even as riskier series like Baby Reindeer continue to succeed

47、.SQUID GAME:Q4 2023-Q1 2024 WEEKLY U.S.VIEWERSHIPHOURS VIEWED IN WEEK ENDED.SOURCE:LUMINATE STREAMING VIEWERSHIP;NOTE:WEEKS COVER FRIDAY-THURSDAY PERIOD ENDING ON GIVEN DATE36INTERNATIONAL CONTENTO C T O B E R 2 0 2 4STREAMING HITS OR MISSES:WAS BIG SPENDING WORTH IT?37While Hollywood crews await a

48、production rebound,current trends suggest a shrinking of the U.S.entertainment industry may be imminent as film and TV production goes increasingly global at the expense of stateside work.Many legacy media companies have pulled back on local originals for international markets as part of their broad

49、er spending cutbacks,but Netflix and Amazon are plowing ahead with overseas productions to grow their global footprints while flattening overall spending.Non-U.S.TV shows and movies accounted for around 70%of both Netflix and Amazons original content commissions in Q1,per Ampere data.NON-ENGLISH-LAN

50、GUAGE TV TITLES RELEASEDSOURCE:LUMINATE FILM&TV;NOTE:2024 FIGURES YEAR-TO-DATE AS OF JUNE 3038If these patterns hold,in other words,Hollywood could be faced with a prolonged work drought while the biggest content providers shift their spending to markets where production and labor are cheaper and le

51、ss regulated not unlike what befell the auto and manufacturing sectors.NON-U.S.CONTENT SHARE OF ORIGINAL COMMISSIONSSOURCE:AMPERE COMMISSIONING;NOTE:EXCLUDES THEATRICAL MOVIES,AMAZON FREEVEE,MINITV39NON-ENGLISH-LANGUAGE SHARE OF SVOD SERIES RELEASEDSOURCE:LUMINATE FILM&TV,VARIETY INTELLIGENCE PLATFO

52、RM ANALYSIS;NOTE:EXCLUDES KIDS CONTENT;*DATA THROUGH JUNE 3040SUCCESS-BASED RESIDUALO C T O B E R 2 0 2 4STREAMING HITS OR MISSES:WAS BIG SPENDING WORTH IT?41The WGA and SAG-AFTRA won a success-based streaming residual bonus in last years labor negoti ations,received if a title reaches the equivalen

53、t of views from 20%of its plat forms domestic subscriber base in its first 90 days of availability.While blockbuster series like Bridgerton can easily achieve this,even smaller streamers most successful shows face more difficulty.SVOD TOP BINGE-RELEASE SERIES QUALIFICATION FOR RESIDUALVIEWERSHIP DAT

54、A IS U.S.ONLY SOURCE:LUMINATE STREAMING VIEWERSHIP,VARIETY INTELLIGENCE PLATFORM ANALYSIS;NOTE:ESTIMATED VIEWS DETERMINED BY DIVIDING HOURS STREAMED IN SEASONS FIRST 90 DAYS OF AVAILABILITY BY SEASONS TOTAL RUNTIME IN HOURS;SHARE OF SUBS DETERMINED BY DIVIDING ESTIMATED VIEWS BY PLATFORMS DOMESTIC S

55、UB BASE AS OF JULY 1,2023;*DATA AS OF 60 DAYS OF RELEASE42Case in point:Per Luminate data,Peacocks most-watched original to date comedy series Ted couldnt reach the required threshold.Meanwhile,summertime marquee release The Bear Season 3 took nearly two months to cross the 20%mark,something Bridger

56、ton S3 achieved in under 30 days with just four episodes.With streamers now required to disclose their data to the guilds,it will soon be clear to the creative community how few SVOD series achieve substantial viewership.Evolving the residual model to create more sustainable economic conditions for

57、creatives is important for the industrys long-term health.SVOD VIEW THRESHOLD FOR WGA SUCCESS-BASED STREAMING RESIDUAL,H1 2024ESTIMATED DOMESTIC VIEWS REQUIRED TO EARN RESIDUAL,FOR TITLES RELEASED JULY 1,2023-JUNE 30,2024 SOURCE:COMPANY REPORTS,ENTERTAINMENT STRATEGY GUY,VARIETY INTELLIGENCE PLATFOR

58、M ANALYSIS;NOTE:FIGURES DERIVED BY DETERMINING 20%OF SERVICES DOMESTIC SUBSCRIBER BASE AS OF JULY 1,2023,AS PER WGA 2023 MBA;*SUBSCRIBER BASE USED WAS ESG ESTIMATE43BINGE VS.WEEKLYO C T O B E R 2 0 2 4STREAMING HITS OR MISSES:WAS BIG SPENDING WORTH IT?44While the binge-release strategy looked to be

59、on its last legs not long ago,streamers have reembraced it even amid their engagement struggles.Prime Video,which had pivoted toward weekly rollouts in recent years,opted to drop high-profile 2024 series such as Fallout all at once.The corresponding viewership patterns are not exactly surprising:All

60、-episodes releases tend to hit higher peaks and fall off quickly,while weekly rollouts are more stable week to week.These peaks allow streamers to tout a shows success easily but sacrifice the sustained engagement and subscriber tenure of a weekly release a trade-off of debatable value.WEEKLY MINUTE

61、S VIEWED,FOR WEEKLY RELEASESSOURCE:LUMINATE STREAMING VIEWERSHIP;NOTE:“WEEK 1”REFERS TO FIRST FULL FRIDAY-TO-THURSDAY PERIOD OF EPISODES AVAILABILITY45EPISODE SHARE OF VIEWING TIME FOR BINGE RELEASESIN FIRST FULL WEEK OF AVAILABILITYSOURCE:LUMINATE STREAMING VIEWERSHIP;NOTE:“FIRST FULL WEEK”IS FIRST

62、 FRIDAY-TO-THURSDAY PERIOD FOLLOWING SEASON RELEASE46Perhaps Netflixs“batch”release strategy dropping episodes in two groups with about a monthlong gap,thus keeping viewers on the hook at least two months for marquee shows including Bridgerton could become the new default,providing a desirable middl

63、e ground.WEEKLY MINUTES VIEWED,FOR BINGE RELEASESSOURCE:LUMINATE STREAMING VIEWERSHIP;NOTE:“WEEK 1”REFERS TO FIRST FULL FRIDAY-TO-THURSDAY PERIOD OF EPISODES AVAILABILITY47NETFLIX BOUNCEO C T O B E R 2 0 2 4STREAMING HITS OR MISSES:WAS BIG SPENDING WORTH IT?48The so-called“Netflix Bounce,”a massive

64、viewership surge after joining the SVODs catalog(la Suits),is one of streamings most coveted success stories.Yet the bounce is rarer than the hype suggests;former Peacock exclusive Girls5eva,for instance,peaked with its first full week on Netflix in March and sank thereafter.That said,Netflix unques

65、tionably allows titles to reach a wider audience than they would on almost any other platform.The streamer has thus regained its status as an in-demand licensing destination,recently hosting such crown-jewel IP as HBOs Sex and the City.2023 GLOBAL MOST-WATCHED SERIES ON NETFLIXBY ESTIMATED VIEWS ACR

66、OSS ALL AVAILABLE SEASONS SOURCE:NETFLIX“WHAT WE WATCHED”REPORTS,WHATS ON NETFLIX,VARIETY INTELLIGENCE PLATFORM ANALYSIS49GIRLS5EVA WEEKLY U.S.VIEWERSHIP AFTER NETFLIX DEBUTBY MINUTES STREAMEDSOURCE:LUMINATE STREAMING VIEWERSHIP50Data suggests certain types of series are more likely to thrive on Net

67、flix:procedurals and other shows with well-worn genre trappings,such as crime or legal dramas(see Showtimes Your Honor,which exploded in June).The content market is shifting accordingly,with Netflix recently ordering its first original medical procedural.YOUR HONOR WEEKLY U.S.VIEWERSHIPMONTH BEFORE&

68、AFTER NETFLIX DEBUT,BY MINUTES STREAMED SOURCE:LUMINATE STREAMING VIEWERSHIP51AWARDS IMPACTO C T O B E R 2 0 2 4STREAMING HITS OR MISSES:WAS BIG SPENDING WORTH IT?52Awards evidently still have some sway over TV audiences:Top Emmy-winning shows Beef,The Bear and Succession saw noticeable upticks in s

69、treaming viewership around the Jan.15 ceremony,while The Bear S3(released after its Emmy wins)saw its debut ratings handily top those of the previous season(released before).The impact of Emmy nominations is less clear,but nods in top categories generally also lead to viewership bumps.Its likely tha

70、t awards attention still serves as an effective differentiator amid the flood of TV content available to SVOD consumers.EMMY-WINNING SHOWS DAILY MINUTES STREAMEDFOR MONTH OF JAN.15 CEREMONYSOURCE:LUMINATE STREAMING VIEWERSHIP532024 OUTSTANDING DRAMA SERIES EMMY NOMINEES WEEKLY MINUTES STREAMEDBEFORE

71、 AND AFTER JULY 17 NOMINATIONS ANNOUNCEMENT 2024 OUTSTANDING COMEDY SERIES EMMY NOMINEES WEEKLY MINUTES STREAMEDBEFORE AND AFTER JULY 17 NOMINATIONS ANNOUNCEMENT SOURCE:LUMINATE STREAMING VIEWERSHIPSOURCE:LUMINATE STREAMING VIEWERSHIP54Similarly,almost all of the 2024 Best Picture Oscar nominees saw

72、 increased digital viewership the week of the ceremony,with most of the biggest surges occurring for those streaming(or,in the case of Poor Things,debuting)on major SVODs at the time.Awards have lost relevance but are not yet irrelevant.STREAMING VIEWS FOR BEST PICTURE NOMINEES BEFORE AND AFTER OSCA

73、RSSOURCE:LUMINATE STREAMING VIEWERSHIP;NOTE:INCLUDES TRANSACTIONAL VOD(APPLE TV,AMAZON RENTALS,ETC.);VIEWS ESTIMATED BASED ON DIVIDING TITLES MINUTES STREAMED BY RUNTIMEINTERESTED IN A DEMO?LEARN MORE ABOUT OUR INDUSTRY-LEADING FILM AND TV METADATA,AS WELL AS OUR NEW STREAMING VIEWERSHIP(M)OFFERING.F I N D O U T M O R E