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1、2024 Annual Global Issues Index022024 Annual Global Issues IndexIntroductionFrom 2020 to 2024,the world has undergone profound change.Weve witnessed the seismic impact of the COVID-19 pandemic,shifting healthcare priorities,a rise in global mental health conditions,political turmoil,surges in crime,

2、and a worsening drug problem.02032024 Annual Global Issues IndexEconomic landscapes have been tumultuous,marked by inflation and debt crises,while pollution and environmental degradation is sparking heightened international dialogue.Alongside these challenges,ongoing human rights struggles have emph

3、asized the global imperative for social justice and equity.03042024 Annual Global Issues IndexWhile Semrush has a strong history of providing search volume data to numerous publications,companies,and organizations,the AGII underscores the critical need to uncover trends in the most pressing issues o

4、f our time.Our aim is to provide businesses,marketers,and community members with the insights needed to understand This comprehensive study utilizes data from over 200 million panelists,processed with advanced machine learning algorithms,to deliver highly accurate and trusted search volumes on a wid

5、e range of topics across various time periods and geographic regions.In response to these dynamic global shifts,Semrush,a leader in online visibility and digital marketing,launches its second edition of the Annual Global Issues Index(AGII).year-over-year changes and interest in what issues affect us

6、 most everyday,while inspiring positive change.As the global community seeks ways to contribute to societal improvement,it is more important than ever to highlight and rank the most searched societal issues around the world.By tracking these interests over time,we can offer measurable evidence of so

7、cietys major concerns,by country,and unlock ideas on how those nations can tackle such concerns head on.With the September 2024 United Nations General Assembly(UNGA)79 approaching,the AGII seeks to promote dialogue among global leaders and offer valuable insights to everyone committed to making a di

8、fference.052024 Annual Global Issues IndexThis analysis included families of keywords,phrases,and queries(in English and the primary language of each country)related to issues from the United Nations Sustainable Development Goals,Corporate Social Responsibility(CSR)commitments,and the most covered t

9、opics by global news networks.The AGII explores 24 core societal issues to identify the Top 10 most searched topics in 35 countries worldwide.Utilizing the Semrush we analyzed the total volume of Google searches for these 24 issues over the past five years.Methodology05We ranked each issue based on

10、its overall search volume by year to highlight trends in what people care about most in their countries and how these concerns have evolved over time.Keyword Magic Tool 062024 Annual Global Issues IndexThe 24 issues analyzed were:Abortion&reproductive rightsClean Water,sanitation,and waterway conser

11、vationSustainability&climate changeDomestic Violence,including family abuse and resource supportWar on Drugs,including legal and illegal substance abuseEnergy,including affordable and renewable energyFood Security&hungerGun Control,including arms violence and weapon policyHealthcare,including access

12、 to affordable health insuranceHomelessness,including shelters and low income housingHuman Trafficking,including sex traffickingInflation,including cause,rate,and recessionLGBTQ+Rights&gender equalityMental Health,including anxiety and depressionMigration,including refugee crisis,deportation,and asy

13、lum seekingMisinformation,including fake news and conspiracyPollution,including waste managementPoverty,including rate and linePrivacy,including cybersecurity and data protectionPublic Health,including Covid and governmental actionRacism,including systemic and racial discriminationUnemployment,inclu

14、ding assistance and access to jobsEducation,including access to afford-able,online,and tertiary educationCollege Debt,including student loans and loan forgiveness072024 Annual Global Issues IndexThis year,weve once again collaborated with Columbia University Professor Jeremy Kagan to provide expert

15、insights on the findings.The AGII goes beyond surface-level analysis,delving deeper into the global landscape to equip world leaders,international businesses,NGOs,and government agencies with a reliable resource for creating,enhancing,or expanding initiatives that benefit the communities they serve.

16、Additionally,it serves as a vital tool for marketers and business owners,empowering them to develop more impactful campaigns and CSR initiatives that address the evolving needs of their local communities.By uncovering these trends,the AGII offers valuable insights into societal priorities and action

17、able strategies for fostering positive change.082024 Annual Global Issues Index02 Introduction05 Methodology09 Global Issues Ranking11 Summary of Findings13 Afghanistan14 Argentina15 Australia16 Belgium17 Brazil18 Canada19 Egypt20 France21 Germany22 Ghana23 Haiti24 India25 Israel26 Italy27 Japan28 L

18、ebanon29 Mexico30 Netherlands31 New Zealand32 Nigeria33 Norway34 Pakistan35 Saudi Arabia36 Singapore37 South Africa38 South Korea39 Spain40 Sweden41 Switzerland42 Turkey43 Ukraine44 United Arab Emirates45 United Kingdom46 United States47 Venezuela48 ConclusionTable ofContents 092024 Annual Global Is

19、sues IndexSearch volume is an amazing way to gain insights on what the population of a country(or multiple countries)are concerned withpeople with access to the internet turn to search to solve problems and to get more information on topics of interest and debate.The trends we see over time give us

20、a sense of the changing priorities and relative importance of common topics across nations.Global Issues RankingJeremy Kagan Professor102024 Annual Global Issues IndexThrough detailed analysis of search volumes and rankings across 35 countries in this study,we calculated an aggregate score for each

21、issue.One of the primary benefits of the AGII is its compilation of the Top 10 most searched societal issues worldwide.Mental HealthWar on DrugsPublic HealthPollutionSustainabilityEducationUnemploymentMigrationEnergyInflation010203040506070809102902872772251941658179626100+1+1-200+1+1-2IssueAggregat

22、e ScoreYoY Change(20232024)RankingUsing a weighted system where the highest-ranked issue received the highest score,descending accordingly,we unveiled the Top 10 global issues searched in 2024,ranked from 1 to 10 based on these scores.112024 Annual Global Issues IndexSummary of FindingsIn 2024,the m

23、ost searched societal issues across the globe were Mental Health and War on Drugs,maintaining their leadership positions from 2023.Sustainability,which was the third most searched global issue in 2023,dropped two rankings this year,while Public Health and Pollution climbed by one position each.In th

24、e United States,Unemployment and Mental Health stayed atop the list of the most searched issues in 2024.0102030405Abortion and Inflation related searches spiked in the US,both climbing two spots,while searches for Sustainability and College Debt halved from 2023 to 2024.European concerns about Racis

25、m,Unemployment,and War on Drugs grew this year,while interest in Sustainability and Pollution declined from 2023.122024 Annual Global Issues IndexIn Asia,Public Health related searches increased in 2024,while the region saw a notable decline in interest for Sustainability,likely a result of the popu

26、lar environmental protection policies already in place.Oceania experienced similar trendlines in searches from 2023 to 2024,with Mental Health and Public Health retaining the top spot in both Australia and New Zealand,while Unemployment concerns grew by 10%year over year.In Africa and the Middle Eas

27、t,the issues gaining the steepest increases in searches were for Education and Energy,while those regions are experiencing declining year over year interest in Sustainability and College Debt.Around the world,Abortion and Racism are starting to gain sharp momentum in the 35 countries analyzed,compar

28、ed to the growth rate of all other societal issues,and both are nearing entrance into the Top 10 by aggregate for the first time.06070809132024 Annual Global Issues IndexAfghanistan“Public Health and Mental Health were top of mind for Afghans this year,likely a result of the restrictions and challen

29、ging conditions placed on the population under Taliban rule.Sustainability dropped four spots from its leadership position in 2023,which may further indicate the populations increasing focus on their own health and safety,rather than environmental degradation around the country.”Jeremy Kagan142024 A

30、nnual Global Issues IndexArgentina“Even with a significant rise in searches for new President Javier Milei,Argentina remained relatively consistent in what their population was searching for across the last 12 months.With monumental problems of inflation,unemployment,and poverty wracking the country

31、,residents instead searched more for War on Drugs and Public Health,mostly of the news coming out Rosariothe third largest city has become a hotbed for trafficking and violence,with homicides skyrocketing to five times the national average in 2024.”Jeremy Kagan152024 Annual Global Issues IndexAustra

32、lia“Australians remained consistent in their search history over the last 12 months on the issues they care about the most,however,healthcare related searches escalated by 10%in 2024.This was likely a result of the attention from the federal governments announcement to increase spending on care as a

33、n overall percentage of their budget across the next 40 years,and individual complaints of higher medical,doctor,and hospital fees.”Jeremy Kagan162024 Annual Global Issues IndexBelgium“War on Drugs remained the primary concern for Belgians in 2024,likely driven by a significant increase in drug-rela

34、ted activities,particularly in Antwerp.Public Health,the top concern during COVID-19,has stabilized to third place due to post-pandemic recovery efforts and improvements in healthcare systems.Meanwhile,the increase in Sustainabilitys ranking could be linked to recent extreme weather events,such as h

35、eatwaves,which have heightened public awareness of climate change.Mental Health remains a significant concern,with ongoing reports of stress and burnout in the country.”Jeremy Kagan172024 Annual Global Issues IndexBrazil“In 2024,the War on Drugs has firmly taken center stage as Brazils biggest conce

36、rn,a clear reflection of the ongoing battle with drug-related violence that continues to plague the cities.Public Health,which once held the top spot during the height of COVID-19,has now slipped to third as the healthcare system stabilizes,thanks in part to vaccination rates surpassing 80%.But lets

37、 not overlook Mental Healthmore than a third of Brazilians are still turning to search for help dealing with anxiety and depression,a sign of the deep societal challenges we are facing globally.”Jeremy Kagan182024 Annual Global Issues IndexCanada“In 2024,Mental Health remains the number one concern

38、for Canadians.About 30%of Canadians over the age of 18 are grappling with anxiety or depressionan alarming increase from years prior.Pollution remains a close second,with worsening air quality in cities like Toronto,particularly due to wildfires.The War on Drugs continues to haunt the country,with o

39、pioid deaths rising by 20%in some regions,a grim extension of the crisis from 2023.”Jeremy Kagan192024 Annual Global Issues IndexEgypt“In 2024,Public Health once again topped concerns in Egypt and outpaced other issues by more than any other year.The number one position should not obscure the signif

40、icant increase in absolute search volume,almost doubling in the last five years.This started during the pandemic but its persistence may be a result of the low standard of care provided by the public health system,exacerbated by a lack of staffing,and a deepening lack of funding by the Egyptian gove

41、rnment.Mental Health concerns jumped to third place,reflecting a growing awareness of well-being in a country where economic stress and social pressures are high.Meanwhile,Education climbed one ranking,moving to second place as Egyptians continue to grapple with issues like teacher shortages and ris

42、ing tuition fees.”Jeremy Kagan 202024 Annual Global Issues IndexFrance“In 2024,Frances interest in the War on Drugs held steady as the top societal concern,reflecting drug-related arrests up 7%in cities like Paris and Marseille.Homelessness has surged in public interest,jumping to third place,driven

43、 by a 130%increase in the homeless population since 2020.Public Health remains a high concern,but has slipped slightly as the post-pandemic urgency wanes.Meanwhile,concerns about Pollution have decreased,even as air quality issues persist in cities like Paris and Lyon.”Jeremy Kagan 212024 Annual Glo

44、bal Issues IndexGermany“In 2024,Germanys focus on Migration has noticeably decreased,dropping two ranks despite the country still being a key destination for refugees,with over 1.1 million Ukrainian refugees recorded since the war began.This shift reflects a stabilization in public concern,as issues

45、 like the War on Drugs and Public Health dominate search interest.Public Health remains critical,with Germanys healthcare system facing continued pressure,and Mental Health stays significant,with 25%of the population reporting ongoing stress and anxiety.”Jeremy Kagan 222024 Annual Global Issues Inde

46、xGhana“In 2024,Public Health regained the top of Ghanas concerns,driven by ongoing challenges in healthcare access and their reputation as one of the worlds worst countries for adequate emergency health services.Mental Health climbed overall,reflecting increasing awareness of psychological distress,

47、with reports indicating that around 41%of Ghanaians experience mental health issues.Pollution remains a critical issue,particularly in urban areas,where air quality continues to deteriorate and Energy concerns are growing,as the country faces persistent power supply issues,commonly known as dumsor,a

48、ffecting daily life and economic activities.”Jeremy Kagan232024 Annual Global Issues IndexHaiti“The ongoing humanitarian crisis in Haiti has been worsening in 2024 as gang warfare,drug trafficking and gun violence take center stage.Searches for The War on Drugs increased more rapidly than any other

49、issue in the country across the last 12 monthssmuggling networks are on the rise and the countrys 1,100 mile coastline makes it extremely difficult for Haitis Coast Guard to intercept the growing illicit drug trade.”Jeremy Kagan 242024 Annual Global Issues IndexIndia“The biggest red flag in India ac

50、ross 2024 was the rise in search volume for Public Health,which climbed two ranks and received nearly 3 million searches every month.Reports emerged this year of a rise in infant deaths due to a lack of sufficient healthcare,and the nationwide system remains severely underfunded.Personal concerns ma

51、y have risen to the forefront during elections in the worlds largest democracy.”Jeremy Kagan252024 Annual Global Issues IndexIsrael“In 2024,Israel experienced a surge in immigration as a result of the war,so its not surprising to see Migration more than double in search volume from last year.As an e

52、xample,theres been a 510%increase in applications from French citizens who want to migrate to Israel since October 2023.Israel also saw an increase in searches for the War on Drugs,with reports that Israel is now the number one consumer of opioids per capita.”Jeremy Kagan262024 Annual Global Issues

53、IndexItaly“In 2024,Italys focus on the War on Drugs remained strong,holding the top spot as public concern continues over drug-related issues,particularly with a 15%increase in drug seizures reported in major cities.Mental Health climbed to second place,reflecting growing awareness and concern as ne

54、arly 30%of Italians report experiencing anxiety and depression.Racist incidents and attempts to mitigate issues in the soccer world (AC Milan and others)may be why we see a rise in searches in this area.”Jeremy Kagan272024 Annual Global Issues IndexJapan“Japan is widely renowned for its traditional

55、values,conservative culture and an inherent social shame for those that use drugs.However,in recent years,drug use has been on the rise,and arrests for young people using drugs is climbing,so its clear why the War on Drugs was the countrys top ranked issue.Mental health searches remain high as the c

56、ountry had a fifth straight record year of work induced mental disorders reflecting a challenging work culture.Also of note,Pollution climbed by one rank in the last 12 months with air pollution now causing over 44,000 deaths each year from power plants,industrial facilities,and automobiles.”Jeremy

57、Kagan282024 Annual Global Issues IndexLebanon“Environmental degradation has been a hot-button issue for Lebanon in recent years,and the trend continued in 2024.The national population has been subject to smog and poor air quality due to factors like diesel generators in cities,and the burning of low

58、 quality fuel and garbage.Waste management is becoming a significant problem,as well as water pollution,and scarcity of drinking water.Much of these challenges are symptoms of political challenges and economic crises which make solving these problems more challenging.”Jeremy Kagan292024 Annual Globa

59、l Issues IndexMexico“In 2024,Mexicos struggle with the War on Drugs continued to dominate public concern,holding its position as the top issue,with high profile cartel violence and arrests of key leaders.Meanwhile,Mental Health remains a significant concern,reflecting the toll that ongoing violence

60、and social issues are taking on the population.Issues like depression and anxiety and Post Traumatic Stress Disorder(PTSD)are on the rise,but search interest is extremely high as people are looking for solutions in a country that has very limited access to such solutions.”Jeremy Kagan302024 Annual G

61、lobal Issues IndexNetherlands“In 2024,the War on Drugs took center stage in the Netherlands,outranking concerns like Public Health and Mental Health.The surge in drug-related crime left many Dutch citizens increasingly worried about safety and the ongoing specter of organized crime particularly in t

62、he cities of Amsterdam,Utrecht,and Eindhoven.A recent study indicated that these three cities have some of highest concentrations of cocaine,MDMA,and cannabis in their wastewater,compared to 100 other cities across Europe.”Jeremy Kagan312024 Annual Global Issues IndexNew Zealand“In 2024,Public Healt

63、h remains the top concern in New Zealand,reflecting the countrys ongoing efforts to address healthcare challenges post-pandemic,although overall searches are down significantly from their peak.Meanwhile,Mental Health continues to be a significant focus,with nearly 35%of adults experiencing anxiety o

64、r depression symptoms,up from previous years.The War on Drugs has also maintained its importance as a highly searched issue,as drug-related harm and enforcement costs remain high in the country,particularly with increased use of synthetic drugs by younger generations .”Jeremy Kagan322024 Annual Glob

65、al Issues IndexNigeria“In 2024,Public Health returned to the top of Nigerias public concerns,reflecting ongoing challenges in healthcare delivery,particularly in the aftermath of the COVID-19 pandemic and recurring outbreaks of diseases like cholera.Mental Health,which was previously in the lead,rem

66、ains a critical issue,with a significant portion of the population continuing to face stress and trauma,exacerbated by economic instability and insecurity.Education has risen in importance,now ranking third compared to fifth spot last year,while search interest in sustainability has dropped signific

67、antly in volume while staying in the top 5.”Jeremy Kagan332024 Annual Global Issues IndexNorway“In 2024,Sustainability continues to be the leading concern in Norway,reflecting the nations strong commitment to environmental issues,especially as the country aims to cut greenhouse gas emissions by at l

68、east 50%by 2030.Norways huge sovereign wealth fund continues to make high profile investment decisions with a green lens.War on Drugs has risen in importance,now ranking second,while Mental Health remains a critical focus,as searches remain high in a country where 1 in 5 people report mental health

69、problems.”Jeremy Kagan342024 Annual Global Issues IndexPakistan“In 2024,War on Drugs has become Pakistans top concern,overtaking Public Health,as drug-related issues,particularly in urban centers,continue to rise.Meanwhile,Education has gained significant attention,moving up by two ranks,reflecting

70、the growing focus on improving access to quality education in the country.Mental Health remains a key issue,driven by the psychological impacts of economic instability and social challenges.These concerns are against a background of economic and political crises,with poverty,inflation,and unemployme

71、nt all creating concerns about access to health care and food.”Jeremy Kagan352024 Annual Global Issues IndexSaudi Arabia“In 2024,Public Health continues to dominate concerns in Saudi Arabia,reflecting the ongoing focus on healthcare improvements under Vision 2030.This priority is underscored by the

72、governments investment in healthcare infrastructure and efforts to combat diseases like diabetes and heart conditions.Mental Health remains a significant issue,particularly as awareness grows around anxiety and depression,which have been on the rise.”Jeremy Kagan362024 Annual Global Issues IndexSing

73、apore“In 2024,Public Health and Mental Health remains Singapores top concern,driven by ongoing initiatives under the National Mental Health and Well-being Strategy,which aims to expand mental health services and improve public health outcomes.Meanwhile,the War on Drugs gained prominence,with a 25%in

74、crease in search volume,and a 10%increase in drug-related arrests over the last 12 months.More than half of the arrests were Singaporeans under the age of 30,highlighting the governments continued efforts to combat drug abuse in younger generations.”Jeremy Kagan372024 Annual Global Issues IndexSouth

75、 Africa“In 2024,College Debt remained the top concern in South Africa,which soared by a whopping 63%in search volume year over year.Student debt in the country has ballooned to about R16.5 billion,leaving many students unable to graduate or provide for themselves,and cuts to aid make education out o

76、f reach for many.Mental Health continues to be a significant issue too,as financial stress exacerbates anxiety and depression,which according to reports affects over 60%of South Africans.Meanwhile,Sustainability has held steady in importance,though it has taken a backseat to more immediate financial

77、 and mental health crises.”Jeremy Kagan382024 Annual Global Issues IndexSouth Korea“In 2024,Public Health continues to be South Koreas top concern,reflecting ongoing worries about healthcare access and the long-term impacts of the COVID-19 pandemic.Pollution remains a pressing issue,and the War on D

78、rugs has gained more attention,rising to third place as drug-related crimes have seen a significant increase.Mental Health remains a critical issue,though its focus has slightly decreased,even as South Korea grapples with one of the highest suicide rates among OECD countries.”Jeremy Kagan392024 Annu

79、al Global Issues IndexSpain“In 2024,Spains battle against drug-related crime took center stage,holding firm as the nations top concern.Its clearSpaniards are increasingly fed up with the escalating drug problems in cities like Barcelona and Madrid.Public Health made a surprising comeback to second p

80、lace,driven by ongoing debates around healthcare reforms.Meanwhile,Mental Health has solidified its place in the national psyche,with nearly 20%of the population reporting anxiety and depression.”Jeremy Kagan402024 Annual Global Issues IndexSweden“In 2024,Swedens focus on Public Health returned to t

81、he top spot,reflecting ongoing concerns over healthcare accessibility and quality.The War on Drugs saw a notable decline in rank despite similar search interest as Mental and Public Health both spiked.Mental Health remained a crucial issue,holding steady as the second most pressing concern given tha

82、t over 20%of Swedes are now reporting mental health challenges.Meanwhile,Pollution has gained more attention,likely due to increased awareness of environmental issues,particularly in urban areas.”Jeremy Kagan412024 Annual Global Issues IndexSwitzerland“In 2024,Switzerlands War on Drugs remained the

83、most searched concern,with a notable increase in focus as drug-related issues continue to escalate.Mental Health stayed in second place,reflecting ongoing public concern,as one in five Swiss residents report experiencing significant mental health challenges,according to recent studies.Public Health

84、has regained some ground,climbing to third place,likely driven by the countrys aging population and the increased strain on healthcare services.Meanwhile,Sustainability dropped by 27%in year over year searches,but it still remains a key issue.”Jeremy Kagan422024 Annual Global Issues IndexTurkey“In 2

85、024,Turkeys War on Drugs continues to dominate public concern,with a huge increase in search interest over the last two years,as a 7%increase in drug-related arrests as the country shows it remains a critical transit hub for narcotics between Asia and Europe.Public Health has gained importance,drive

86、n by concerns over healthcare quality and rising antimicrobial resistance,while Sustainability has slightly declined in focus,though it remains significant amid ongoing industrial and urban challenges,as Pollution climbed 50%in volume to join the top 5.”Jeremy Kagan432024 Annual Global Issues IndexU

87、kraine“In 2024,Ukraines focus on Mental Health remained paramount,and it almost doubled in search volume from last year.With over 15 million Ukrainians reporting a deterioration in their mental health since the start of the war,this issue has become a national crisis,particularly as the war continue

88、s to disrupt lives and displace millions.At the same time,concerns about Pollution remain significant,as environmental degradation worsens.The escalating challenges highlight a country grappling with both the visible and invisible scars of war.”Jeremy Kagan442024 Annual Global Issues IndexUnited Ara

89、b Emirates“In 2024,the War on Drugs surged to the most significant public concern in the UAE,reflecting increasing awareness and government action against drug-related issues.Alarmingly,the average age of drug addiction in the UAE is 1420 year olds,of which officials are blaming social media platfor

90、ms as fuel for increased abuse in young adults.Sustainability,which had been a leading concern,has slightly declined but remains crucial as the UAE continues its ambitious environmental initiatives.”Jeremy Kagan452024 Annual Global Issues IndexUnited Kingdom“In the UK,Mental Health and Public Health

91、 featured prominently as the most searched issues across 2024.Sustainability saw declining interest,but the War on Drugs and Unemployment jumped up in the rankings.Notably,the unemployment rate in the UK rose from 3.9%to 4.4%in the last 12 months.Meanwhile,Migration climbed 3 ranks in 2024 to re-ent

92、er the Top 10 after a three-year absence.New data from the Office for National Statistics showed that the population in the UK grew by 685,000 in 2024,with 1.2 million immigrants coming into the country,and 532,000 people departing.”Jeremy Kagan462024 Annual Global Issues IndexUnited States“In 2024,

93、Abortion re-entered the Top 10 most searched issues as the topic has been on the ballot and the Supreme Court rulings have resulted in several state by state actions.Sustainability took a back seat in search volume,and so too College Debt,particularly since the issue receded slightly in the wake of

94、college debt forgiveness announcements.The largest concern in the US remains Unemployment,which tracks with news that the countrys unemployment rate is now 4.1%,the highest its been since November 2021,and many companies announced layoffs.”Jeremy Kagan472024 Annual Global Issues IndexVenezuela“Venez

95、uelans are exhibiting consistent concerns with big picture national issues around the War on Drugs,Pollution,and Public Health,while Migration,Abortion and Unemployment interest grew in the last 12 months.Racism dropped three rankings from 2023 to 2024,likely a positive impact from the countrys rece

96、nt criminalization of racial discrimination.Ongoing political turmoil and a disputed election will no doubt impact ongoing search results.”Jeremy Kagan482024 Annual Global Issues IndexConclusionThe second Annual Global Issues Index by Semrush and Columbia Professor Jeremy Kagan sheds light on the mo

97、st important issues of our time.While theres several ways to gauge the health of a country(e.g.population segment surveys,political debate,trending news,nation-wide protests),we believe search volume is a more effective,more inclusive,and more representative measure of a societys concerns.48492024 A

98、nnual Global Issues IndexPeople turn to search to find answers to their most pressing concerns and take action,revealing their authentic intentions,unlike social media and surveys which people often respond to or answer aspirationally.Search provides an unfiltered raw feed of a populations true conc

99、erns.With individuals and organizations displaying both interest and a desire for impact,we believe that tracking this interest over time can provide measurable evidence of a society working to address these major issues.The insights can be used by businesses,governments,marketers,and individuals to

100、 consider the change they want to make,whether its introducing a new CSR initiative,creating a new service,donating to communities in need,or partnering with other organizations to drive positive change.This years study gave us a remarkable sense of the changing priorities and relative importance of

101、 societal issues in each continent,and revealed a particular groundswell of concern around Mental Health and the War on Drugs,as well as renewed focus on improving Public Health and reducing Pollution.As a digital marketing leader,Semrush is proud to offer this resource to marketers at businesses of

102、 all sizes,as it may inspire them to create tailor-made campaigns for their audiencesaudiences who increasingly care about the social causes of companies theyre buying from,rather than just the quality or benefits their products bring.502024 Annual Global Issues IndexPlease feel free to reference th

103、is study in part,or in full,in any content following its publication.For credit and fair use,please reference the study at the following link: For further information,please reach out to or visit We hope the Index provides a clearer picture on what populations care most about in their society.Semrush plans to co-author this study with Columbia Professor Jeremy Kagan in September every year,with the intent to look back at the past five years.