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1、US EditionMicro-Credentials Impact Report 2024Insights from Higher Education Leaders202030401Table of contentsIntroduction 301Adoption trends 41.Micro-credentials adoption 52.Credit-eligible micro-credentials 73.Accreditation support 94.Campus growth strategies 1002US outcomes 121.Job readiness 132.

2、University of Texas Permian Basin spotlight 153.Lifelong learning 164.Engagement and satisfaction 18 5.Retention 19 6.Hawaii Pacific University spotlight 207.Brand and reputation 218.Boise State University spotlight 2203Challenges and solutions in the US 231.Barriers for non-adopters 242.Barriers fo

3、r adopters 263.Scaling success 2704Appendix 281.Career Academy 292.Career Academy offering 303.ACE-recommended courses on Coursera 314.GenAI-enhanced Professional Certificates 325.Methodology 336.About Coursera 347.Endnotes 35302030401IntroductionIntroductionAcross the United States(US),micro-creden

4、tials are transforming the future of education.Ninety-seven percent of US campus leaders offering micro-credentials say these credentials strengthen students long-term career outcomes.Additionally,95%say they will be an important part of higher education in the near future.1 Im thrilled to present t

5、he Micro-Credentials Impact Report 2024:US Edition,which illustrates how micro-credentials can enhance student satisfaction,strengthen institutional brand,and influence enrollment and retention.The insights featured are based on a comprehensive Coursera survey of 330+higher education leaders in the

6、US,part of a larger global survey of 1,000+leaders across 850+institutions.Micro-credentials emerged with the rise of digital learning in the early 2000s.2 In 2010,short-term,nondegree certificates accounted for 41%of all credentials awarded by US community colleges.3 By 2019,that number rose to 71%

7、.4 The advent of massive open online courses(MOOCs)happened early in academia,but online platforms like Coursera popularized the format.Tech giants eventually launched their own career credentials,often in partnership with online providers,to help students build job skills.Coursera,for example,began

8、 offering Professional Certificates,a type of micro-credential from industry leaders such as Google,IBM,and Meta.Weve come a long way since the inception of career credentials.The insights in this report reveal the increasing integration and expansion of micro-credentials in higher education.Current

9、ly,51%of US leaders offering micro-credentials say they provide credit-bearing options,while 76%indicate plans to do so within the next five years.This trend underscores the growing importance of micro-credentials across US campuses.Leading accrediting bodies such as the American Council on Educatio

10、n(ACE)support this movement by recommending specific Professional Certificates on Coursera for academic credit.Our report presents new research in the understudied field of micro-credentials,and the outcomes they drive on campus.As higher education evolves,I encourage you to explore the insights ahe

11、ad to equip students for workforce success and drive growth for your institution.Marni Baker Stein Chief Content Officer at CourseraCredit adoption for US institutions that offer micro-credentials of leaders offering micro-credentials say they provide credit-bearing options say their institution pla

12、ns to integrate or expand for-credit micro-credentials in the next five yearsX.1X.2X.1X.251%76%4Adoption trends502030401Micro-credentials adoptionInstitutions that offer micro-credentialsQuestion:Does your institution offer micro-credentials?(Yes responses)GlobalUnited StatesX.1X.2 Adoption trends|M

13、icro-credentials adoptionThe majority of US higher education leaders say their institutions are integrating and growing their use of micro-credentialsOver half(58%)of US leaders say their institutions are complementing their curriculum with micro-credentials,allowing students to develop applicable,j

14、ob-ready skills while earning their degree.Institutions currently offering micro-credentials view them as powerful engagement tools and are actively increasing their use.Seventy-one percent of higher education leaders say that after implementing micro-credentials,their institution expanded its offer

15、ings to offer additional micro-credentials,or provide more students with access to micro-credentials.This demonstrates the positive impact and growing importance of micro-credentials in higher education.What is a micro-credential?A micro-credential,such as a Professional Certificate on Coursera,is a

16、 certification that focuses on a specific set of learning outcomes in a narrow field of learning,and is completed over a shorter time period.5 A Professional Certificate is an industry-recognized micro-credential designed to equip learners with the skills and knowledge necessary for specific jobs or

17、 industries.Offered by top companies,entry-level and advanced programs can be completed in three to 12 months.Learners build skills such as project management,data analysis,and programming.Additionally,they gain access to career support like job search guides,rsum assistance,interview practice,and a

18、 community of peers and alumni to ensure long-term career success.51%58%602030401Adoption trends|Micro-credentials adoptionThe rapid advancement of technologies like generative AI(GenAI)further emphasizes the need for micro-credentials.Students are eager to develop new skills to secure sought-after

19、jobs upon graduation.Two-thirds of business leaders agree,saying they wouldnt hire someone without AI skills.6 The surge in interest is clear in the growth of GenAI course enrollments on Coursera,which quadrupled from one enrollment per minute in 2023 to four per minute in 2024.7Micro-credentials ex

20、pansionQuestion:For institutions that offer micro-credentials,after implementing micro-credentials,did your university expand its programs to offer them to more students,or to offer additional micro-credentials?(Yes responses)GlobalUnited StatesX.1X.2 2/3 of business leaders say they wouldnt hire so

21、meone without AI skills73%71%702030401Adoption trends|Credit-eligible micro-credentialsTheres a shift toward offering academic credit for micro-credentialsInstitutions have a unique opportunity to meet evolving student needs with flexible,job-relevant skills by offering academic credit for micro-cre

22、dentials.This trend is already gaining momentum,with 51%of higher education leaders from institutions offering micro-credentials providing credit-bearing options.The demand for career credentials is undeniable.Sixty-five percent of US higher education leaders say students are more likely to enroll i

23、n degree programs that recognize academic credit for micro-credentials.Students agree,with 74%stating theyre more likely to enroll in a degree program that includes industry micro-credentials.8Credit options at institutions offering micro-credentialsQuestion:Does your institution currently offer aca

24、demic credit for micro-credentials?(Yes responses)GlobalUnited StatesX.1X.2 Insights in actionMicro-credentials are offered at a higher rate in the United States,but the country is slightly behind the global rate of providing them for credit.Higher education leaders can generate enrollment and reten

25、tion by developing strategies that turn industry-recognized certificate completion into academic credit.74%of students say theyre more likely to enroll in a degree program that includes industry micro-credentialsCredit-eligible micro-credentials53%51%802030401Adoption trends|Credit-eligible micro-cr

26、edentialsEnrollment at institutions offering micro-credentialsQuestion:Students are more likely to enroll in learning programs that offer academic credit for micro-credentials.(Agree or strongly agree)GlobalUnited StatesX.1X.2 Institutions are taking note of this demand,with 76%prepared to meet thes

27、e expectations by expanding their use of for-credit micro-credentials in the next five years.This shift toward offering academic credit for micro-credentials can not only attract students seeking career-focused learning,but also position institutions as leaders in bridging the gap between academia a

28、nd industry.75%65%902030401Adoption trends|Accreditation supportACEs partnership with Coursera will play an increasingly crucial role in assuring that non-traditional learning and industry training meets the rigorous standards deserving of academic credit.By providing a consistent and trusted framew

29、ork for evaluation and value recognition,we can help industry and academia speak the same language,scale for-credit learning across entire systems of higher education,and equip large populations of students for jobs of the future.Ted Mitchell President,American Council on Education(ACE)76%of institu

30、tions are prepared to expand their use of for-credit micro-credentials in the next five yearsAccreditation bodies and frameworks pave the way for credit-bearing micro-credentialsHigher education leaders recognize the importance of credit recommendations.Nearly half(47%)believe external support,such

31、as recommendations from organizations like the American Council on Education(ACE)or the Foundation for International Business Administration Accreditation(FIBAA)can significantly promote internal buy-in and accelerate the adoption of credit-bearing micro-credentials.On platforms like Coursera,leadin

32、g accrediting organizations such as ACE already recommend select courses for credit.This is a powerful testament to the quality,rigor,and integrity of the online learning experience underpinning every assessment,course,and credential from the worlds top universities and companies on Coursera.Campuse

33、s can leverage credit-recommended content to easily select and integrate micro-credentials into curricula,positioning themselves as leaders in relevant,dynamic education.Explore ACE-recommended Professional Certificates on Coursera here.Accreditation support1002030401Adoption trends|Campus growth st

34、rategiesGrowth strategies at US institutions not offering micro-credentialsQuestion:Select the top three considerations for your institutions growth strategy.(Select all that apply)Improved career prospects for studentsImproved career prospects for studentsImproved career prospects for studentsIncre

35、ase in student enrollment and retentionIncrease in student enrollment and retentionIncrease in student enrollment and retentionEnhanced student satisfaction and involvementEnhanced student satisfaction and involvementEnhanced student satisfaction and involvementAmplification of the institutions bran

36、d image and reputationAmplification of the institutions brand image and reputationAmplification of the institutions brand image and reputationStrengthened relationships with alumniStrengthened relationships with alumniStrengthened relationships with alumniIncreased innovation among students and facu

37、ltyIncreased innovation among students and facultyIncreased innovation among students and facultyNew revenue streamsNew revenue streamsNew revenue streams34%27%19%16%14%13%5%Micro-credentials emerge as a growth accelerator for institutions that dont offer micro-credentialsAs US-based higher educatio

38、n leaders pursue strategies to grow their institutions,their top three considerations include improving career prospects for students,increasing enrollment and retention,and enhancing student satisfaction.Institutions that dont currently offer micro-credentials recognize their potential to address t

39、hese priorities.57%of these leaders say their campuses are likely to adopt micro-credentials in the next five yearsCampus growth strategiesThats why 57%of leaders from these institutions say their campuses are likely to adopt micro-credentials in the next five years to better support these goals.As

40、youll see in the next section,micro-credentials are already delivering impressive results in these key areas.The vast majority of leaders at campuses that currently offer micro-credentials agree that they prepare students for the workforce,while boosting enrollment,retention,and satisfaction.1102030

41、401Adoption trends|Campus growth strategiesAlthough the US leads in overall micro-credential offerings,it trails behind the rest of the world in new micro-credential integration:Insights in actionCampus leaders in the US are ahead of the global micro-credential implementation rate.To further drive t

42、his initiative and enhance student employability,education leaders should develop actionable strategies for integrating industry-aligned micro-credentials into existing curricula.Adoption plans at institutions not offering micro-credentialsQuestion:How likely is it that your institution will adopt m

43、icro-credentials in the next five years?(Likely or very likely)GlobalUnited StatesX.1X.2 Keep reading to discover global perspectives on how micro-credentials are driving positive outcomes in higher educationand can help institutions achieve their growth goals.68%57%12US outcomes1302030401Job readin

44、essUS outcomes|Job readiness 8 in 10 higher education leaders agree that micro-credentials prepare students for the workforceMicro-credentials prepare students for jobs upon graduation by equipping them with skills todays employers demand.Micro-credentials are a powerful tool for universities to equ

45、ip students with the skills employers seek.Eighty-one percent of higher education leaders offering micro-credentials agree that students with a micro-credential are more likely to be job-ready compared to those without.Students echo this sentiment,with 86%agreeing or strongly agreeing that earning a

46、 Professional Certificate will help them stand out to employers and land a job upon graduation.9 The most popular Professional Certificates on Coursera align closely with the top target roles learners are pursuing,10 which also correspond to the highest number of job openings in the US.11Employers a

47、re also taking notice of the value of micro-credentials as they increasingly focus on skills-based hiring.Our last report revealed that employers are 74%more likely to hire a candidate with a Professional Certificate,as this helps hiring teams solve two top challenges:identifying and validating appl

48、icants skills.12 86%of students agree that earning a Professional Certificate will help them stand out to employers and land a job upon graduationJob outcomes at institutions offering micro-credentials Question:Students with micro-credentials are more likely to be job-ready upon graduation than thos

49、e without micro-credentials.(Agree or strongly agree)GlobalUnited StatesX.1X.2 87%81%1402030401Meeting employer demands at institutions offering micro-credentialsQuestion:Micro-credentials equip my institution to meet employer demands for job-related skills in our students.(Agree or strongly agree)G

50、lobalUnited StatesX.1X.2 US outcomes|Job readiness Ninety-three percent of higher education leaders both globally and in the US agree that micro-credentials equip their institutions to meet employer demands for job-specific skills,like project management and data analysis.By offering micro-credentia

51、ls,these institutions provide their students with the competencies todays employers seek,making graduates more job-ready.Upskilling is imperative for learners to thrive in a rapidly changing workforce.Explore skill insights,like the increasing demand for GenAI,at the global,regional,and country leve

52、ls.Get report93%93%1502030401The University of Texas Permian Basin Institution spotlightThe University of Texas Permian Basin leverages for-credit micro-credentials to prepare students for jobsThe University of Texas Permian Basin(UTPB)is revolutionizing business education by integrating Professiona

53、l Certificates on Coursera into its curriculum.The certificates contribute up to 1520%of academic credit awarded for various courses.Management Information Systems(MNGT3333)includes select courses from the Google IT Support Certificate,while Digital Marketing Analytics(MRKT 4304)leverages the Google

54、 Data Analytics Certificate,equipping students with in-demand skills.Additionally,the Google Project Management Certificate has been integrated into Project Management Elements(MNGT 4307),a core requirement for all Management majors.These initiatives have boosted enrollment,increased students engage

55、ment,and enhanced students job market competitivenessreflecting the value students place on acquiring industry-aligned skills throughout their academic journey.“Students are so excited to share their accomplishments on LinkedIn,”says Dr.Lili Gai,Chair of Management,Marketing,and Industrial Technolog

56、y Department.UTPBs commitment to data-driven improvement and industry partnerships ensures the ongoing relevance of for-credit micro-credential offerings,aligning with the UT Systems goal of equipping 60%of working-age Texans with post-secondary credentials by 2030.To address the skills gap in Texas

57、 workforce,UTPB partners with Coursera to offer credit-bearing micro-credentials.Keep readingUS outcomes|University of Texas Permian Basin spotlightCompleting the Google Data Analytics Certificate under Dr.Gai was a pivotal part of my coursework,and significantly enhanced my career prospects post-gr

58、aduation by distinguishing me from other candidates.The program equipped me with essential skills in data analysis,visualization,and interpretation,enabling effective data-driven decisions.As a Business Relationship Manager,I now use these skills to better understand client behavior and tailor strat

59、egies for stronger relationships and success.Natalie Pickrom Class of Spring 20241602030401Almost all higher education leaders say micro-credentials encourage lifelong learningIn addition to strengthening students long-term career outcomes like job stability and higher earning potential,micro-creden

60、tials also help alumni,faculty,and others further their careers.Ninety-seven percent of both global and US-based higher education leaders from institutions offering micro-credentials agree that these credentials strengthen students long-term career prospects.In fact,micro-credentials provide valuabl

61、e upskilling opportunities for everyone on campus.Ninety-five percent of campus leaders from institutions offering micro-credentials agree that they help alumni,faculty,and other professionals further their own careers,as they upskill to meet the evolving demands of academia.Student career outcomes

62、at institutions offering micro-credentialsQuestion:Micro-credentials can strengthen long-term career outcomes for students.(Agree or strongly agree)GlobalUnited StatesX.1X.2 US outcomes|Lifelong learningLifelong learning97%97%1702030401US outcomes|Lifelong learningCommunity outcomes at institutions

63、offering micro-credentialsQuestion:Micro-credentials can help alumni,faculty,and other professionals further their careers.(Agree or strongly agree)GlobalUnited StatesX.1X.2 At Meta,we believe micro-credentials are the future of lifelong learning.They provide accessibility and focus on in-demand ski

64、lls that empower individuals to adapt and thrive in a rapidly evolving job market.Vikas Wadhwani Director of Learning and Certifications,Meta For example,with three out of four faculty reporting their institutions are unprepared for AI-related changes,13 micro-credentials may offer a solution by sup

65、porting upskilling in emerging fields like GenAI.By acquiring new skills through micro-credentials,faculty can teach new subjects,update course content,and prepare students for an AI-driven future.View Courseras GenAI-enhanced Professional Certificates in the appendix.96%95%1802030401US outcomes|Eng

66、agement and satisfaction90%of US learners report feeling better about themselves and more optimistic about their future after completing courses on CourseraEngagement and satisfactionStudent engagement and satisfaction at institutions offering micro-credentialsQuestion:Micro-credentials can increase

67、 student engagement and satisfaction.(Agree or strongly agree)GlobalUnited StatesX.1X.2 Top Professional Certificates by enrollment1.Google Data Analytics 2.Google Project Management3.Google IT Support4.Google UX Design5.Google Digital Marketing&E-commerce6.Google IT Automation with Python7.Google C

68、ybersecurity8.IBM Data Science9.Meta Social Media Marketing10.Meta Front-End DeveloperMicro-credentials increase student satisfaction,according to 8 in 10 higher education leadersHigher education leaders see micro-credentials as a path to happier students,with 82%agreeing they boost satisfaction and

69、 engagement.US learners themselves share this positive view,as 90%report feeling better about themselves and more optimistic about their future after completing courses on Coursera.14 Micro-credentials positive impact on student satisfaction is clear:Learners not only gain valuable skills,but also a

70、 sense of accomplishment that extends beyond the classroom.87%82%1902030401Micro-credentials can boost retention,according to 3 in 4 higher education leadersSeventy-five percent of higher education leaders believe that micro-credentials can support student retention.By providing students with target

71、ed,career-focused learning opportunities,micro-credentials can help keep them engaged and motivated throughout their academic journey.“Micro-credentials offer a compelling value proposition for students seeking flexible,personalized,and career-focused education.By providing modular learning pathways

72、,institutions can attract a wider pool of learners and improve student retention by meeting their diverse needs and career aspirations,”says Rav Ahuja,CCO&Global Program Director,IBM Skills Network.For students who have paused their academic journeys,micro-credentials and credit for prior learning o

73、ffer a compelling path back to their degrees.A recent survey found that 78%of stop-out students would be more likely to return if they could receive credit for their prior learning.15 Similarly,75%expressed increased interest if stackable micro-credentials were available.16 These findings highlight

74、the potential of micro-credentials to not only retain current students but also re-engage those who have taken a break from their studies.By embracing micro-credentials and ensuring their value within degree programs,institutions can attract a broader pool of learners and improve their overall reten

75、tion rates.Student retention at institutions offering micro-credentialsQuestion:Micro-credentials can support student retention.(Agree or strongly agree)GlobalUnited StatesX.1X.2 US outcomes|RetentionRetention78%of stop-out students would be more likely to return if they could receive credit for the

76、ir prior learning80%75%2002030401Hawaii Pacific UniversityInstitution spotlightHawaii Pacific University has successfully connected coursework with micro-credentialsHawaii Pacific University(HPU)has integrated Professional Certificates on Coursera into its undergraduate business school,MBA,and MS in

77、 Business Analytics programs to address students growing demand for practical,career-aligned education.Within one year of implementation,HPU has seen certificates become integral to existing classes,serve as alternatives to traditional internships,and emerge as optional learning modules for all stud

78、ents.The impact has been significant:MBA enrollment has nearly doubled,particularly among military students transitioning to civilian careers.International students,who make up anywhere from 3060%of HPUs student body,have been completing Professional Certificates that are globally recognized and sho

79、w tangible proof of skill development.Students have completed over 30,000 lessons on Coursera,with many taking courses beyond required coursework.The most popular offering is the Google Project Management certificate,reflecting strong student initiative in acquiring in-demand skills.Learn how higher

80、 education institutions worldwide are improving employment outcomes through micro-credentials.Get playbookUS outcomes|Hawaii Pacific University spotlightOur partnership with Coursera enables our students to supplement their degrees with credentials that arm them with the most current and in-demand s

81、kills and enhance their career readiness.Allison Gough Dean,College of Liberal ArtsHawaii Pacific University 21020304018 in 10 higher education leaders agree that micro-credentials can elevate their institutions brand and reputationMost US-based higher education leaders concur that micro-credentials

82、 can enhance their institutions brand and reputation.Eighty-one percent of US campus leaders at institutions without micro-credentials believe offering them can position their institution as an innovator in higher education.Additionally,76%say micro-credentials provide a competitive advantage for in

83、stitutions and differentiate the colleges and universities that offer them from the ones that dont.Embracing micro-credentials is a strategic move for universities seeking to transform their curricula and establish themselves as leaders in innovation.This forward-thinking approach attracts talented

84、students and faculty,differentiates offerings,and expands reach,ensuring institutions remain adaptable in a rapidly evolving world.US outcomes|Brand and reputationPositioning at institutions not offering micro-credentialsQuestion:Offering micro-credentials can help universities position themselves a

85、s innovators in advancing higher education.(Agree or strongly agree)GlobalUnited StatesX.1X.2 Competitive differentiation at institutions not offering micro-credentialsQuestion:Micro-credentials can be a competitive differentiator for institutions not offering them.(Agree or strongly agree)GlobalUni

86、ted StatesX.1X.2 Brand and reputation89%86%81%76%2202030401Boise State UniversityInstitution spotlightBoise State University integrates for-credit micro-credentials alongside its curriculaBoise State University is revolutionizing higher education by integrating industry-recognized micro-credentials

87、into its curriculum.Through the College of Innovation&Design,students can enhance their degrees with three Google Professional Certificates in Project Management,Data Analysis,and IT Support,offered by Coursera.“These certificates are recognized for academic credit and bridge the gap between traditi

88、onal academia and evolving industry demands,”said Mark Woychick,Program Director and Clinical Assistant Professor at the College of Innovation&Design.The programs success is evident in its first year,with 252 learners enrolling in courses and 84 earning for-credit completions.This strong uptake rein

89、forces the relevance and appeal of Professional Certificates to active learners seeking to expand their skill sets.“At Boise State,Professional Certificates create enriched learning pathways,”said Woychick.“We dont tack on Coursera content;we integrate it,so every course is uniquely Boise State.”Thr

90、ough structured projects and community problem-solving,students apply their learnings to real-world challenges theyre passionate about.Boise States commitment to innovative“Blue Turf Thinking”shines through in this initiative,empowering learners to envision their future careers and take proactive st

91、eps toward growth.See how higher education institutions worldwide are integrating for-credit micro-credentials.Keep readingUS outcomes|Boise State University spotlightThese certificates are recognized for academic credit and bridge the gap between traditional academia and evolving industry demands.M

92、ark Woychick Program Director and Clinical Assistant Professor,College of Innovation&Design 23Challenges and solutions in the United States2402030401Barriers for non-adopters Barriers to integration for institutions that dont offer micro-credentialsIntegrating industry micro-credentials into existin

93、g curricula can be a significant challenge,especially for institutions that havent yet embraced this approach to learning.Among education leaders from institutions that dont currently offer micro-credentials,20%say uncertainty about the quality of micro-credentials posed their most significant chall

94、enge.20%also mentioned resistance from faculty as an equal challenge.Integration barriers for institutions not offering micro-credentialsQuestion:What are the main barriers to integrating industry micro-credentials into your curriculum?(Select all that apply)Uncertainty about the quality of micro-cr

95、edentialsUncertainty about the quality of micro-credentialsUncertainty about the quality of micro-credentialsResistance from faculty due to shift from traditional methodsResistance from faculty due to shift from traditional methodsResistance from faculty due to shift from traditional methodsDifficul

96、ties integrating micro-credentials with existing curriculumDifficulties integrating micro-credentials with existing curriculumDifficulties integrating micro-credentials with existing curriculumTechnological limitations for online offeringsTechnological limitations for online offeringsTechnological l

97、imitations for online offeringsInstitutional policiesInstitutional policiesInstitutional policiesLack of awareness about micro-credentialsLack of awareness about micro-credentialsLack of awareness about micro-credentialsInsufficient data to indicate relevance and benefitInsufficient data to indicate

98、 relevance and benefitInsufficient data to indicate relevance and benefit20%20%18%17%14%8%7%Challenges and solutions in the US|Barriers for non-adopters 20%of education leaders say uncertainty about the quality of micro-credentials,as well as faculty resistance,posed their most significant challenge

99、s2502030401Challenges and solutions in the US|Barriers for adoptersTo overcome these challenges,institutions can collaborate with trusted online learning platforms to offer micro-credentials and a high standard of learning.On Coursera,select Professional Certificates are recommended for academic cre

100、dit by leading accrediting bodies and skills and qualifications frameworks.In addition,a well-defined policy is crucial for institutions to fully harness the potential of micro-credentials.Without a clear framework,campuses may lack the infrastructure and processes to effectively offer these valuabl

101、e learning opportunities,hindering adoption and limiting student access.By developing a strong policy,institutions can pave the way for smooth integration and maximize the benefits of micro-credentials for both students and themselves.2602030401Integration challenges for institutions offering micro-

102、credentialsQuestion:What are the most pressing challenges your university faces when integrating micro-credentials into its curriculum?(Select all that apply)Getting faculty buy-inGetting faculty buy-inGetting faculty buy-inEnsuring academic integrityEnsuring academic integrityEnsuring academic inte

103、grityEnsuring industry relevanceEnsuring industry relevanceEnsuring industry relevanceAligning micro-credentials with existing programsAligning micro-credentials with existing programsAligning micro-credentials with existing programsOffering micro-credentials for-creditOffering micro-credentials for

104、-creditOffering micro-credentials for-creditAchieving administrative supportAchieving administrative supportAchieving administrative support38%36%24%23%20%11%Challenges and solutions in the US|Barriers for adoptersHow are campuses aligning micro-credentials with existing curricula,getting faculty bu

105、y-in,and ensuring industry relevance?Learn moreBarriers to integrating for institutions that do offer micro-credentials Even institutions that have already embraced micro-credentials face challenges with seamless integration.To address some of these concerns,institutions must create a clear framewor

106、k for aligning micro-credentials with existing curricula.Engaging faculty in the process of identifying,pursuing,and integrating micro-credentials,as well as providing them with the resources and support to do so,can help secure their buy-in and ensure successful program implementation.Barriers for

107、adopters 2702030401Challenges and solutions in the US|Scaling for successOvercoming barriers to expanding micro-credential programsAs institutions seek to expand their micro-credential offerings and student reach,they may encounter a range of challenges that can hinder their growth and impact.To suc

108、cessfully launch and scale a micro-credentials program,its critical to first establish the business case.This may involve reallocating resources to support program development and implementation,investing in professional development opportunities for faculty,and forming partnerships with industry le

109、aders to ensure the relevance and quality of the micro-credentials.Expansion challenges for institutions offering micro-credentialsQuestion:What are the most pressing challenges your university faces or could face when expanding micro-credential programs?(Select all that apply)Resource allocationRes

110、ource allocationResource allocationCurriculum transformationCurriculum transformationCurriculum transformationObtaining required regulatory permissionsObtaining required regulatory permissionsObtaining required regulatory permissionsFinding advanced-level micro-credentialsFinding advanced-level micr

111、o-credentialsFinding advanced-level micro-credentialsEnsuring faculty buy-in and engagementEnsuring faculty buy-in and engagementEnsuring faculty buy-in and engagementScaling marketing and outreach effortsScaling marketing and outreach effortsScaling marketing and outreach effortsMaintaining academi

112、c quality and rigorMaintaining academic quality and rigorMaintaining academic quality and rigorRapidly changing workforce needsRapidly changing workforce needsRapidly changing workforce needs35%35%26%26%20%14%12%11%Scaling for success28Appendix2902030401Career Academy connects curricula to careers b

113、y providing students with the skills,knowledge,and industry-recognized Professional Certificates needed to thrive in todays dynamic job market.Through partnerships with leading companies and experts,Courseras platform enables institutions to keep pace with student expectations and advance the value

114、of their educational offering.With Career Academy,students will:Learn cutting-edge skills to prepare for in-demand jobsno experience required.Earn Professional Certificates from the worlds leading companies,adding industry knowledge to their academic learnings.Access hands-on Guided Projects to prac

115、tice new skills using real-world tools,maximizing their educational impact.Explore career paths while learning at their own pace across web and mobile,empowering them to achieve their career aspirations.Career Academy empowers universities to deliver high-quality learning experiences at scale,connec

116、t their curricula to careers,and enrich student experiences.This innovative approach to skills-based learning can position institutions as leaders in preparing students for the jobs of the future while supporting the ambitions of individuals and industries in a rapidly changing world.Equip your stud

117、ents with the skills employers demand.Explore Career AcademyCareer Academy features content from leading industry partners like:Learn how Career Academy prepares students for in-demand jobsBuild essential applied skillsProvide insights into in-demand roles across a range of industriesGuide understan

118、ding of entry-level rolesAppendix|Career AcademyCareer Academy3002030401Career Academy offeringIT SupportDevOps and Software EngineeringProject ManagerFull-Stack JavaScript DeveloperData AnalystData Analytics with Excel and RCybersecurity AnalystBack-End DevelopmentCybersecurity SpecialistBusiness I

119、ntelligence (BI)AnalystReal Estate AgentSales Development RepresentativeData Warehouse EngineerFull Stack Software DeveloperFront-End DeveloperProduct ManagerTechnology ConsultantUX DesignDigital Marketing&E-commerceBack-End DeveloperFront-End DeveloperPower BI AnalystIT SupportProject ManagementDat

120、a AnalyticsMarketing AnalyticsSocial Media MarketingiOS DeveloperDatabase EngineerCybersecurity AnalystCybersecurityAndroid DeveloperCloud Technology ConsultantData ScienceData EngineeringIT Project ManagerSales OperationsBack-End Javascript DeveloperNetwork EngineeringBookkeepingBusiness Intelligen

121、ce AnalystHuman Resources AssociateBookkeeperCareer Coach and NavigatorDigital Marketing AnalystSupply Chain Data AnalystCall Center Customer ServiceRetail Customer ServiceCustomer Consulting and SupportAppendix|Career Academy offering3102030401 IBM Full Stack Cloud Developer Professional Certificat

122、e IBM Data Engineering Professional Certificate Salesforce Sales Operations Professional Certificate Google Digital Marketing&E-commerce Professional Certificate Google IT Support Professional Certificate See moreACE-recommended courses on CourseraAppendix|ACE-recommended courses on Coursera32020304

123、01GenAI presents challenges and opportunities for academic integrity online.Empower institutional excellence with AI-enhanced tools.Get reportGenAI-enhanced Professional CertificatesData ScienceGenerative AI:Elevate Your Data Science CareerAI Product Manager Professional CertificateFull Stack Softwa

124、re DeveloperGenerative AI:Elevate Your Software Development CareerData AnalystGenerative AI:Enhance Your Data Analytics CareerData EngineeringGenerative AI:Elevate Your Data Engineering CareerProfessional CertificateNew Professional CertificateNew courses addedAs GenAI skills become increasingly cru

125、cial for the future workforce,curriculum design must equip students to use AI responsibly and confidently.Faculty using AI recognize this need,with 75%agreeing that graduates must master GenAI tools for workplace success.17 Sixty-six percent of business leaders mirror this sentiment,saying they woul

126、dnt hire individuals lacking GenAI skills.18To equip students for the future of work,were integrating cutting-edge GenAI content into select Professional Certificates.Were also launching new Professional Certificates powered by GenAI in partnership with Meta and IBM,offering learners a comprehensive

127、 educational experience.Browse our course recommendations below.Appendix|GenAI-enhanced Professional Certificates3302030401In the spring and early summer of 2024,Coursera surveyed higher education leaders at institutions around the globe to gain valuable insights into their perspectives on micro-cre

128、dentials.The survey explored various aspects of micro-credentials in higher education,including implementation trends,attitudes toward for-credit adoption,broader impact on campus,and institutional challenges to integration.We collected responses from 1,058 higher education leaders in our database,r

129、epresenting a diverse range of institutions and roles from 852 institutions across 89 countries.The online survey was conducted between April 11 and May 9,2024,with the majority of responses collected between April 26 and May 2.Respondents included department heads,professors,deans,vice presidents,p

130、residents,and other key decision-makers in higher education institutions.The survey garnered widespread participation,with the United States providing the largest number of responses at 333,followed by countries such as India,Mexico,Colombia,and the Philippines.Given the distribution of responses,we

131、 created a dedicated report for higher education leaders in the United States.Our global sample size of 1,058 leaders enabled us to obtain results with an industry-standard range of error at a 95%confidence level.Where useful,we compared findings from higher education leaders surveyed with the persp

132、ectives of employers and students.While this survey provides critical insights into global higher education perspectives on micro-credentials,it does not include a comprehensive review of policy landscapes in individual countries.The results should be interpreted as indicative of the viewpoints and

133、experiences of participating respondents and institutions,and not a complete portrayal of the higher education landscape worldwide.Job titles representedDeanPresident/ProvostVice President/Vice ProvostDepartment HeadProfessorOther roles(Chancellor/Rector,COO/CIO,Registrar,Vice Chancellor/Vice Rector

134、)Other higher education stakeholders,including advisors,chairpersons,faculty,and staffMethodologyAppendix|Methodology3402030401Coursera was launched in 2012 by two Stanford Computer Science professors,Andrew Ng and Daphne Koller,with a mission to provide universal access to world-class learning.It i

135、s now one of the largest online learning platforms in the world,with over 155 million registered learners.19Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials,including courses,Specializations,Professional Certificates,Guided

136、Projects,and bachelors and masters degrees.20 Institutions around the world use Coursera to upskill and reskill their employees,citizens,and students in fields such as data science,technology,and business.Coursera became a Delaware public benefit corporation and a B Corp in February 2021.Integrate c

137、redit-eligible micro-credentials into your curriculum.Get your students job-ready325+university and industry partners collaborate on CourseraAbout CourseraAppendix|About Coursera3502030401Endnotes1.Advancing Higher Education with Industry Micro-Credentials(Coursera,2023)2.Digital Badges and Micro-cr

138、edentials:Historical Overview,Motivational Aspects,Issues,and Challenges(Ellis,Nunn,and Avella,2016)3.Postsecondary Certificates and Degrees Conferred(National Center for Education Statistics,2024)4.Degrees and Other Formal Awards Conferred(National Center for Education Statistics,2019)5.Towards a c

139、ommon definition of micro-credentials(UNESDOC,2022)6.2024 Work Trend Index Annual Report(Microsoft and LinkedIn,2024)7.Global Skills Report 2024(Coursera,2024)8.Advancing Higher Education with Industry Micro-Credentials(Coursera,2023)9.Ibid.10.Global Skills Report 2024(Coursera,2024)11.Occupational

140、Outlook Handbook(U.S.Bureau of Labor Statistics,2024)12.Advancing Higher Education with Industry Micro-Credentials(Coursera,2023)13.Examining Higher Eds Digital Future(Cengage,2023)14.Learner Outcomes Report(Coursera,2023)15.Disengaged Learners&Return Paths to Higher Education(UPCEA and StraighterLine,2023)16.Ibid.17.GenAI in Higher Education(Tyton Partners,2023)18.2024 Work Trend Index Annual Report(Microsoft&LinkedIn,May 2024)19.As of May 31,2024.20.Ibid.Appendix|Endnotes36Business SkillsConclusionAppendixIntroductionLetter Master Document|Introduction