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1、 THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S.GOVERNMENT POLICY Voluntary Report Voluntary-Public Distribution Date:March 10,2025 Report Number:CI2024-0024 Report Name:Beer and Ingredients Opportunities in Chile Coun
2、try:Chile Post:Santiago Report Category:Beverages,Product Brief Prepared By:Sergio Gonzalez Approved By:Amanda Hinkle Report Highlights:Beer is the most consumed alcoholic beverage in Chile and represents 77 percent of total sales of alcohol beverages by volume.Per capita consumption of beer has gro
3、wn rapidly in the past 20 years Chile reaching 59 liters in 2022.The United States is the top beer supplier to Chile.Today,Chilean consumers are willing to spend more for higher quality beer.This has led to a large increase in the sales of craft and imported beers in the past five years.There is an
4、opportunity to expand U.S.high-quality beer sales,as consumption is expected to grow.The United States is top supplier of hops to Chile with 78.2 percent market share of imports.There are also opportunities to expand hop exports due to the rising number of local craft breweries looking for premium i
5、nputs.Page 2 of 26 NO TABLE OF CONTENTS ENTRIES FOUND.Page 3 of 26 1.Key Findings In Chile,beer consumption has grown rapidly over the past 20 years,reaching 59 liters per capita in 2022.Beer is the most consumed alcoholic beverage in Chile by volume and represents 77 percent of total alcohol sales.
6、The Santiago Metropolitana region is where most beer is sold in Chile,followed by the Biobo and Valparaso regions.Light lagers are the preferred type of beer among Chilean consumers.The three most consumed brands of beer in Chile are Cristal,Escudo,and Becker.The Chilean beer market is led by Compaa
7、 de las Cerveceras Unidas(CCU)and Anheuser-Busch InBev SA(Ab InBev)who have market shares of 65 percent and 30 percent respectively.Via Concha y Toro is the third largest player in the industry and has a market share of around five percent.Two developments are taking place in the Chilean beer market
8、:increasing consumption of non-alcoholic beer(beer with zero percent alcohol)and increasing consumption of premium beer.Today,consumers are willing to pay a higher price for a high-quality beer,which has led to a large increase in the sales of craft and imported beers in the past five years.Chile is
9、 the third top importer of U.S.beer in the world.There are no trade barriers for U.S.companies in the Chilean market and,with the U.S.-Chile Free Trade Agreement,U.S.beer faces zero tariffs.The two major suppliers of beer to Chile are the United States and Brazil.In 2023,the top Chilean beer importe
10、r was Via Concha y Toro with$30.7 million in beer imports in 2022.AB InBev was the second largest importer of beer with$23.0 million in imports in 2022.Historically,AB InBev was the top Chilean importer of beer,however,they recently constructed a beer production plant which allows them to produce pr
11、eviously imported beer brands in Chile,thus reducing the volume of imports.Liquor stores are the primary sales channels for beer sales in Chile.Around 60 percent of beer sales occur in liquor stores,while a further 30-35 percent of beer is sold in supermarkets,and 5-10 percent is sold in restaurants
12、,pubs,and clubs.The United States is top supplier of hops to Chile with 78.2 percent of hop imports.The United States has not established a presence in Chiles import market for malt.Currently,Chile mostly imports malt from Argentina.Page 4 of 26 2.The Beer Market in Chile 2.1.Chilean Economy Accordi
13、ng to the World Bank,Chile is considered a high-income economy.In 2022,Chiles GDP per capita reached$30,208 purchasing power parity(PPP),amongst the highest in the Americas along with the United Sates,Canada,and Panama.Chile continues to perform well on indices related to ease of conducting business
14、.The country ranks 59 out of 190 economies worldwide,and first in South America,with regards to ease of trading across borders.In 2023,GDP grew 0.2 percent,and is expected to grow between 1.25 and 2.25 percent in 2024.Table 1:Quick Facts About Chile Population:19.6 million Annual Inflation rate:3.9
15、percent(Dec 2023)U.S.agricultural and related exports to Chile in 2023:$1.1 billion GDP 2024:$340 Billion GDP growth:0.2 percent in 2023 and 1.25-2.25 percent in 2024.Major agricultural and related exports:Salmon,fresh fruit,forestry products,and wine.U.S.market share of agricultural and related pro
16、ducts by value in 2023:11 percent GDP per capita:$30,208 PPP in 2022 Major agricultural and related production:Salmon,fresh fruit,forestry products,wine,wheat,corn,beef,pork,poultry,and dairy.Chilean agricultural and related exports to the U.S.in 2023:$6.5 billion Source:Chilean Statistics Institute
17、,Chilean Central Bank,World Bank,and Trade Data Monitor LLC.2.2 The Chilean Beer Market According to Post sources,the latest data available from 2022 shows total Chilean alcoholic drink sales reached$8.947 billion(Table 2).The market is led by wine sales,which are valued at$3.83 billion.However,the
18、beer and spirits industry also generate a significant proportion of overall sales with$2.78 billion and$1.84 billion respectively,followed by cider with$0.49 billion.Sales revenue from alcoholic beverages is forecasted to continue growing at a rate of 12.97 percent until 2025.The beer market in Chil
19、e is composed of 85 percent local production and 15 percent imports.It has grown strongly over the past two decades.Consumers are demanding more beer.The Association of Beer Producers in Chile(ACECHI)reported that beer consumption in Chile displayed its largest annual growth ever in 2021,reaching 65
20、.6 liters per capita.Total 2021 consumption was 1.27 billion liters due to rapid growth in the Chilean economy after the Covid-19 pandemic.In 2022,as economic growth slowed,beer production volume dropped accordingly,and per capita consumption totaled 59 liters.Sales revenue in the beer industry is f
21、orecasted to grow at a rate of 13.4 percent until 2025.Page 5 of 26 Table 2:Quick Facts About the Chilean Beer Market Total alcoholic drinks sales in 2022:$8.95 billion Beer sales revenue annual growth forecast:13.4 percent until 2025 Beer import value:$71 million per year Wine sales in 2022:$3.83 b
22、illion Beer per capita consumption:59 liters in 2022 Chile is the third largest market for U.S.beer exports.The United States provides 51 percent of Chilean beer imports Beer sales in 2022:$2.78 billion Beer sales in 2023:$2.86 billion Share of beer consumption over total alcoholic beverages(volume)
23、:77 percent Spirits sales in 2022:$1.84 bilion Total beer consumption in Chile:1.27 billion liters per year Top beer suppliers to Chile:United States,Brazil,Spain,Germany,and Belgium.Source:Euromonitor and Post Estimates The Chilean beer market is led by two companies:CCU and AB In-Bev.CCU has a mar
24、ket share of 65 percent,while AB InBev has a market share of 30 percent.The companies exhibit two largely distinct portfolios.AB InBev is the largest producer of beer globally and,as a result,its portfolio includes imported beer from the United States,Europe,and Mexico.CCU has a portfolio consisting
25、 of brand ownership and representation/licensing agreements.For example,it has licensing agreements to produce and distribute the brands Blue Moon,Miller,Coors,and Sol in Chile.Agreements to import and distribute well-known beer brands became increasingly popular in recent years,especially among lar
26、ge wineries such as Via Concha y Toro and Santa Rita,who do not produce beer but have large,effective distribution channels.Via Concha y Toro began to establish itself in the beer market through acquisitions of breweries.Conversely,the Santa Rita winery has opted to enter the beer market using distr
27、ibution agreements with Peroni(Italy)and Asahi Super Dry(Japan).In 2013,distribution agreements only constituted one percent of Santa Ritas turnover,now it constitutes over 15 percent.Similar agreements were replicated by Embotelladora Andina and Capel,who import and distribute Carlsberg and Estrell
28、a Galicia beer brands respectively.2.3.Company Profiles 1.CCU(Compaa de las Cerveceras Unidas)Largest beer producer in Chile,holding 65 percent of the market.Third largest importer of beer in Chile.CCU owns 51 percent of Chilean-owned Kunstmann brewery.Since 2002,Cervecera Kunstmann and CCU have dev
29、eloped a strategic alliance that has allowed both companies to Page 6 of 26 cooperate in the areas where their strengths lie.In the case of CCU,its extensive distribution network,and in the case of Kunstmann,its craft brewery experience.For this reason,CCU often channels their acquisition of craft b
30、reweries through Kunstmann while utilizing their own distribution networks to sell the product.CCUs brand portfolio includes both domestically produced and imported beers:o Cristal o Escudo o Royal Guard o Stones o Morenita o Imperial o Dorada o Blue Moon o Coors o Heineken o Sol o Austral o Dolbek
31、o Guayacan o Kuntsmann o Szot 2.AB InBev Second largest beer manufacturer in Chile,holding 30 percent of the market.Top beer importer in Chile.AB InBev owns Cerveceras Chile which began operations in 1991.AB InBev is the largest beer producer worldwide.In November 2020,AB InBev signed a distribution
32、 contract with two Chilean beverage distribution companies:Embotelladora Andina and Embonor.AB InBev uses the distribution networks of these two companies as opposed to direct distribution.The company invested almost$180 million in an infrastructure project to expand their production facility in Qui
33、licura,Chile.This project is expected to increase production capacity by 300 percent and to help the company reach its sustainability targets by shifting the business model from one that is centered in imports to one that is centered in production.Beer brands:o Corona o Budweiser o Stella Artois o B
34、ecker o Becks Page 7 of 26 o Baltica o Pilsen del Sur o Cusquea o KM 24.7 o Leffe o Hoeggarden o Michelob Ultra 3.Via Concha y Toro Via Concha y Toro is the largest wine producer in Latin America.Second largest importer of beer in Chile.In 2011,the company acquired 40 percent of the Southern Brewing
35、 Companies,the producer of Kross beer.In 2017,the company increased its participation in the Southern Brewing Company to 77 percent.In 2021,Concha y Toros sales of beer increased by 43 percent in volume while their sales of wine decreased.The company currently distributes three beer brands:o Damm o
36、Kross o Miller 2.4.Market Trends The Chilean market adapts to foreign brands and Chilean consumers usually seek variety and new products.The consumption of different types of beer varies depends on the season.Local consumers prefer drinking stronger flavored type of beers(Indian Pale Ale,Stout,and P
37、orter)on colder days and light beers on warmer days.The primary consumers of beer in Chile are between the ages of 18 and 35 years old.The regions that consume the greatest volumes of alcohol are the Metropolitana Region,Biobo,and Valparaso all of which house major cities.In the Metropolitana Region
38、,Central Santiago registers the highest level of gross consumption,followed by Las Condes,uoa,Maipu,and Puente Alto.According to Post sources,light lagers are the preferred by 58 percent of Chilean beer drinkers.Amber and red ales are favored by 13 percent,Indian Pale Ale(IPA)by 11 percent,and stout
39、s and porters by a further 5 percent.The five most consumed beer brands in Chile are:Cristal(CCU)27 percent Escudo(CCU)-22.2 percent Becker(AB InBev)-11.8 percent Corona(AB InBev)-5.7 percent Page 8 of 26 Heineken(AB InBev)-5.5 percent Non-alcoholic Beer:The sales of non-alcoholic beer in Chile incr
40、eased by 127 percent in the five years preceding 2018,reaching$192.8 million in 2022(40.88 million liters).While growth has slowed slightly since then,the sector continues to grow,and its sales revenue is set to increase by another 100 percent between 2020 and 2025.A July 2020 press release by CCU t
41、alks of the growing impact that the nonalcoholic beer industry is having on the consumption habits of consumers and suggests that the principal factors driving the growth of the sector are likely to be health and safety related.The millennial generation in Chile is becoming increasingly health-consc
42、ious,with four in ten millennials expressing a dislike for alcoholic beverages.Furthermore,the Chilean government passed a series of laws which increased the severity of penalties for drunk driving,which has brought the safety issues of consuming alcohol into the spotlight to a greater extent in rec
43、ent years.In response,beer producers have launched numerous non-alcoholic offerings of popular brands.Premium Beer:Chilean consumers are willing to spend a greater amount for a higher quality beer.This trend has favored the growth of the craft beer and imported beer sectors.CCU has led the charge in
44、 the acquisition of craft beer companies by purchasing at least one craft beer company in each of the past five years.The proportion of the companys sales attributed to premium beers has grown from 27 percent to 43 percent in the past two years alone.The increase in consumption of premium products i
45、s not exclusive to the beer industry,it is a general trend happening in alcoholic beverage consumption.In 2021 Via Concha y Toros annual report,the company acknowledged that their 8.8 percent growth rate was in large part driven by the premium products in its portfolio.Via Concha y Toro has also bro
46、adened their portfolio by incorporated beer.2.5.Beer Imports In 2023,the United States exported$36.3 million in beer to Chile.Chile is the third top market for U.S.beer exports globally,after Honduras and Canada.Chile is a significant importer of beer relative to the size of its population.In 2023,C
47、hile imported a total of$71 million worth of beer(Figure 1).Imports dropped significantly in 2023,because AB InBev,the top Chilean importer of beer until 2022,constructed a beer production plant which allows it to produce beer brands such as Corona and Budweiser in Chile,thus reducing the volume of
48、imports.The United States and Brazil are the top sources of Chiles beer imports and collectively hold 78 percent of the market.The United States currently accounts for 51 percent of import value,while Brazil accounts for 27 percent of imported beer value.The next most popular imported brands are Mil
49、ler and Budweiser,which comprise 11 percent and six percent of imported beers respectively.Behind the United States and Brazil are Spain,Germany,and Belgium(Figure 2).Page 9 of 26 In 2023,the top Chilean beer importer was Via Concha y Toro totaling$30.7 million in beer imports in 2022(Figure 3).AB I
50、nBev was the second largest importer of beer with$23.0 million in imports in 2022.CCU,the top beer production company in Chile,was the third top importer with$7.1 million worth of imports in 2023.Among the top importers,Cencosud,Tottus,and Walmart Chile are supermarkets that import beer directly.The
51、 other top importers specialize in premium beers and distribute to retail and restaurants.Figure 1:Chilean Beer Annual Imports(Million USD)Source:Trade Data Monitor,LLC.HS Code 2203.0000:Beer 191 222 163 271 206 71 -50 100 150 200 250 300201820192020202120222023Beer Import Value(Million USD)Page 10
52、of 26 Figure 2:Top Beer Suppliers to Chile in 2023(%)Source:Trade Data Monitor,LLC.Figure 3:Top Ten Beer Importers in Chile by Value in 2023(Million USD)Source:Chilean Customs United States51%Brazil27%Spain6%Germany5%Belgium2%Peru2%Italy2%Netherlands2%Others3%30.7 23.0 7.1 2.8 2.6 1.3 0.6 0.4 0.3 0.
53、2 Via Concha y ToroAB InBevCCUDistribucin y ExcelenciaImpt y Dis Seis LucesCencosudGOAL ChileTottusPacific InvestmentsWalmart ChileImport Value(Million USD)Page 11 of 26 2.6.Chilean Beer Exports Chile is not a major beer exporter,as the local players produce,import,and distribute mainly to the domes
54、tic market.In 2023,Chile exported$3.1 million worth of beer,to countries like Paraguay(56 percent),Uruguay(11 percent),Cuba(nine percent),and Argentina(seven percent).Between 2017 and 2022,2018 marked the best year for beer exports at$1.6 million(Figure 4).Between 2019 and 2021 exports decreased due
55、 to the rise in local demand,the logistic issues generated by Covid-19 pandemic,and the acquisition of beer exporters by CCU and AB InBev.The main Chilean exporters of beer are CCU,Kunstmann,and Via Concha y Toro.Beer exports are led by the company CCU with over 60 percent of export value.Figure 4:C
56、hilean Beer Exports(Million USD)Source:Trade Data Monitor,LLC.3.Distribution and Sales Channels There are three main sales channels in Chile:liquor stores,super/hypermarkets,and food service.Most beer sales occur in liquor stores.According to post sources,60 percent of beer sales are made in liquor
57、stores,30-35 percent occur in supermarkets,and a further 5-10 percent are sold in restaurants.It is likely that liquor stores will continue to be the main distribution channel for beer sales.In fact,the growing prevalence of food delivery will increase the importance of liquor stores given that cons
58、umers 1.3 1.6 1.1 0.8 1.0 1.4 3.1 -0.5 1.0 1.5 2.0 2.5 3.0 3.52017201820192020202120222023Export Value(Million USD)Page 12 of 26 order beer using their delivery apps.In the first half of 2021,more than 32,000 units of beer were sold in the drinks category of a popular food delivery app called Rappi.
59、The digitalization of numerous specialized stores,including liquor stores,is promoting a new way of consuming and acquiring products.Retailers and wholesalers buy their products from distributors.Distributors either buy from local breweries or import beer.Supermarkets buy from distributors but also
60、import directly.Restaurants and food service source their products from a mix of distributors,wholesalers,and retailers.3.1.Distribution Agreements-The beer producer or exporter sells directly to a distributor who could either sell the product on to a retailer or to a wholesaler.Pros:Using distribut
61、or simplifies the sales process for the beer exporter,since they then need to deal only with the distributor and not with many importers/buyers.The distributor helps products gain faster traction in local markets because of the distributors reputation and established connections.A distributor may co
62、mmercialize higher volumes,leading to lower export costs.Distributors facilitate the logistics process as they often take care of documentation and warehouse arrangements.Distributors have a vested interest in the profitability of the product and cover marketing expenses.The local distributor is lik
63、ely to have a greater knowledge of the local business culture.Distributors have a greater reach than a wholesaler,since they supply a wide variety of stores and establishments.Cons:Due to the number of business partners,distributors may be unable or unwilling to focus on the exporting company.Distri
64、butors often desire some form of exclusivity.Sometimes using a distributor demands conferring certain rights with regards to the pricing policy of the product.3.2.Retail and Wholesale-The beer producer or exporter sells directly to retailers.Pros:Selling direct to retail can streamline the supply ch
65、ain and present a faster entrance to the market.Retailers have a direct link to consumers and target a specific market or niche.There might be higher demand for products since the retailers serve a large customer base.Cons:Wholesalers focus on the demands for the retail companies and for this reason
66、 they are often less willing to assist exporters in the market entrance process.Page 13 of 26 Retailers offer numerous brands and product varieties,which may limit the attention given to your specific product.3.3.Licensing Agreements A licensing agreement gives a company the right to produce and sel
67、l the products under a specific brand.Pros:Increase profit through royalty payments while facing much lower capital requirements.Increase brand recognition as more people see licensed merchandise.Licensing allows companies to expand into foreign territories without added tariffs.If issuing a license
68、 to an established business,there can be benefit from local experience,infrastructure,and distribution networks.Local firms are also more likely to understand the business culture and target audience in greater detail.Opportunity to gain experience and skills from the licensee.Cons:It can be difficu
69、lt to monitor all the uses of the brand and intellectual property.Potential competition if choosing to enter the market where products are licensed.A lack of strict licensing requirements risks the production of lower quality products.Page 14 of 26 3.4.Supermarket Chains In 2023,supermarket food and
70、 beverage sales totaled$16.4 billion,representing 55.5 percent of total grocery retailer sales in 2023.There are four major supermarket chains in Chile which are described in Tables 4 to 7.Table 4:Walmart Chile Walmart Chile S.A.Walmart Chile is the largest supermarket chain in Chile with 20.0 perce
71、nt of the market.Ownership Walmart Stores,Inc.(United States)Hypermarkets Hiper de Lder(www.lider.cl)Supermarkets Lder(www.lider.cl)Express de Lder(www.lider.cl)Wholesale Discount Stores Central Mayorista(www.centralmayorista.cl)Super Bodega aCuenta(www.superbodegaacuenta.cl)Number of Stores 480 Pri
72、vate Labels Lder,Great Value,aCuenta,Seleccin Table 5:Cencosud Cencosud S.A.Cencosud S.A.is the second largest retailer in Chile with 17.3 percent of total retail value.It owns two supermarket chains:Jumbo and Santa Isabel.Jumbo is well known for its wide variety of imported products.Ownership Cenco
73、sud S.A.(Chile)Hypermarkets Jumbo(www.jumbo.cl)Supermarkets Jumbo(www.jumbo.cl)Santa Isabel(www.santaisabel.cl)Number of Stores 258 Private Labels Jumbo Artesanal,Jumbo ready,Jumbo Premium,Cuisine&Co.,Santa Isabel Page 15 of 26 Table 6:SMU SMU S.A SMU S.A.is the 3rd biggest supermarket chain in Chil
74、e with 11.1 percent of the market.SMU owns the Unimarc retail stores as well as the OK Market convenience stores.Ownership SMU S.A.(Chile)Hypermarkets Unimarc(www.unimarc.cl)Supermarkets Unimarc(www.unimarc.cl)Wholesale Discount Stores Mayorista 10(www.mayorista10.cl)Club Alvi Mayorista(www.alvi.cl)
75、Number of Stores 285 Private Labels Fundo Ro Alegre,Nuestra Cocina,Smart Clean Table 7:Tottus Tottus S.A.Tottus S.A.is the fourth largest supermarket chain in Chile,with a 4.0 percent of the market.Ownership Falabella S.A.I.C.(Chile)Hypermarkets Tottus(www.tottus.cl)Supermarkets Tottus(www.tottus.cl
76、)Number of Stores 72 Private Labels Tottus Page 16 of 26 4.Beer Ingredients Market 4.1.Hops In 2021,due to a record production year,Chilean imports of hops reached$4.8 million(Figure 5).In 2022,imports decreased to 2.5 million due to lower beer production volume in that year.Last year,imports bounce
77、d back to 3.6 million,as production recovered.Figure 5:Hop Import Value(Million USD)Source:Trade Data Monitor,LLC.(HS Code:1210)The top importers of hop pellets are AB InBev,Navarro y Cia,and Kunstmann.AB InBev imports 49 percent of hop pellets that arrive in Chile,while Navarro y Cia imports 17 per
78、cent,and Kunstmann 4.0 percent.Eighty seven percent of hop pellets arrive via sea,12 percent arrive by air,and the remaining one percent arrives via courier.The top hop importers are:AB InBev Chiles second largest brewer.Navarro y Cia -Distributor and retailer for inputs for the development of the B
79、rewery,Wine,Industrial and Food markets.Kunstmann-Chilean beer brand and subsidiary of CCU.CCU -Chilean producer of diversified beverages.Cervecera Austral Chilean beer producer and brand from CCU.1.52.13.04.82.43.60.01.02.03.04.05.06.0201820192020202120222023Import Value(Million USD)Page 17 of 26 T
80、he top brands of Chilean hop imports include S.S Steiner-Fen,Mosaic,Hopsteiner,John I.HAAS,Bohemia-Fen,Yakima Chief,ISO 30%,Pike WHC,Hollingberry,and Tipo 45.Hops are primarily sourced from either the United States or Germany and over 99 percent of Chilean hop imports are in the form of pellets(Figu
81、re 6).Hops are imported rather than produced locally as they are challenging to grow and not produced in significant quantity domestically.Given the popularity of light lagers in Chile,there is a general preference for bittering and aroma hops exhibiting a lower alpha acid percentage.However,the gro
82、wing demand for hoppy beers such as IPAs,has led to an increase in the demand for bittering hops with higher alpha acid percentages.Figure 6:Hop Import Value by Country of Origin(USD)Source:Trade Data Monitor,LLC.(HS Code:1210)United States78.2%Germany15.1%Czech Republic4.3%Australia0.3%United Kingd
83、om0.3%Argentina0.2%Others1.6%Page 18 of 26 4.2.Malt Total imports of malt in 2023 totaled$39.5 million(Figure 7).The top suppliers are Argentina,with 92.9 percent of the market,and the Netherlands with 2.7 percent.Other countries exporting malt to Chile are Germany,Belgium and Spain,although in smal
84、ler volumes(Figure 8).According to the Association of Beer Producers in Chile(ACECHI),most Chilean companies import barley grains for malting and beer production;however,the company Maltexco produces and imports malt to sell base malts to brewing companies.Both base malts and specialty malts are sol
85、d in Chile.Base malts tend to be produced from lighter non-roasted barley and are used heavily across all breweries.Out of total malt imports,98 percent are base malts.Specialty malts made from darker roasted barley and are used to produce darker beers and specialized products.Roasted malts contribu
86、te a wide range of flavors and aromas including caramel,toffee,burned sugar,nutty,biscuit,chocolate,and coffee and hues ranging from golden to red to black,depending upon the roasting process and degree of roast.Figure 7:Malt Import Value(Million USD)Source:Trade Data Monitor,LLC.(HS Code:1107)27.5
87、26.8 27.7 30.3 47.4 43.3 39.5 0.05.010.015.020.025.030.035.040.045.050.02017201820192020202120222023Import Value(Million USD)Page 19 of 26 Figure 8:Malt Imports by Country of Origin(%)Source:Trade Data Monitor,LLC.(HS Code:1107)The top Chilean importer of malt is CCU Chile which purchases over 31 pe
88、rcent of total malt imports.The top malt importers are:CCU Chiles top beer producer AB InBev Chiles second largest beer producer Maltexco company specialized in malt production Navarro y Cia LTDA-distributor and retailer for inputs for the development of the brewery,wine,industrial,and food markets.
89、Kunstmann Some popular imported malt brands are Weyermann,Bestmaltz,Castle Malting,Holland,and Boormalt.Argentina92.9%Netherlands2.7%Germany3.0%Belgium0.6%Others0.7%Page 20 of 26 4.3.Barley Chile also imports barley as raw material for malt production.In 2022,barley imports reached over$22 million.H
90、owever,in 2023 barley imports dropped to$l2,730(Figure 9).Over 99 percent of the barley is sourced from Argentina which suffered from drought in 2023.According to the information gathered from Chilean customs,the company Maltexco is the primary importer of barley-accounting for 99.9 percent of the i
91、mports into the country.Irina and Scarlett are the most imported types of barley.Figure 9:Barley Imports in Chile(Million USD)Source:Trade Data Monitor,LLC.(HS Code 1003:Barley)4.4.Yeast Brewing companies use mostly dried yeast.Import data for yeast does not differentiate yeast for bread baking and
92、for beer making.In 2023,Chile imported 20.2 million of yeast.However,according to Post sources,approximately 10 percent of Chiles yeast imports is used in beer and wine production.Companies such as Gecorp and Navarro y Ca LTDA import yeast for beer production.8.115.59.09.222.10.00.05.010.015.020.025
93、.0201820192020202120222023Import Value(USD)Millions Page 21 of 26 5.Costs and Prices 5.1.Import Regulations It is important to highlight that Chile has a Free Trade Agreement with the United States,allowing food and agricultural products to enter duty-free,including alcoholic beverages,ethyl alcohol
94、s,and vinegars.According to the Chilean Animal and Plant Health Inspection Service,SAG(Servicio Agrcola y Ganadero),importers of alcoholic beverages must register their imports.More information on registration can be found on the SAG website.Chilean authorities do not require testing for beer from t
95、he United States(Resolution 978).Registration can be completed online,and requires the information detailed below.Name of the producer Name of the beer Country of origin Alcohol content(%)Volume Ingredients The commercial forms used by both local importers and exporters are commercial invoices,certi
96、ficates of origin,bills of lading,freight insurance,and packing lists.Additional certificates,and approval documents,such as sanitary and phytosanitary certificates,are required for some agricultural products.5.2.Labeling The labeling must comply with what is specified in article No.35 of Law No.18,
97、455 of the Ministry of Agriculture and article No.63 of Decree No.78 of the Ministry of Agriculture(detailed under the legal framework section):Must be labeled in Spanish Must include additives Must include nutritional factors Must include substance of chemical composition Must include incorporated
98、sugar Page 22 of 26 5.3.Tariff Rates and Import Duties.All beer and ingredient imports from the United States enter Chile duty-free.All products in Chile,including imports,are subject to 19 percent value added tax(Impuesto al Valor Agregado,IVA).Additionally,alcoholic beverages,are subject to a spec
99、ific tax rate.Beer has a 20.5 percent specific tax rate.Table 8 specifies the duties paid for U.S.exports of beer and ingredients to Chile.Table 8:Duties and Taxes HS Code Tariff(%)Value Added Tax(%)Specific Tax(%)2203.00.00:Beer 0%19%20.5%1107.10.00:Not Roasted Malt 0%19%0%1107.20.00:Roasted Malt 0
100、%19%0%1210.10.00:Hop Cones Not Ground 0%19%0%1210.20.00:Hop Cones Ground 0%19%0%2102.10.00:Yeast Active 0%19%0%1003.00.00:Barley 0%19%0%Source:Santander Trade and Chilean Customs,2024 Page 23 of 26 5.4.Prices The price survey that follows is based on field observations and online pricing.Prices are
101、presented for the following categories of beer:Standard Beer:Light lagers,mainly produced in Chile.Premium Quality Beer:High-quality beer,both imported and domestic.Craft Beer:Best beer quality,generally produced in Chile.Prices are detailed by sale channel.Table 9:Supermarket Beer Prices(USD)Regula
102、r Beer(six units355cc in USD)Minimum 2.33 Average 4.59 Maximum 6.31 Premium Quality Beer(six units355cc in USD)Minimum 6.31 Average 7.02 Maximum 8.34 Craft Beer(four units355cc in USD)Minimum 7.23 Average 7.47 Maximum 7.70 Source:Field Observations and Online Prices,2022 Page 24 of 26 Table 10:Liquo
103、r Stores and e-Commerce(USD)Regular Beer(six units355cc in USD)Minimum 2.57 Average 4.73 Maximum 6.10 Premium Beer(six units355cc in USD)Minimum 5.34 Average 6.65 Maximum 8.42 Craft Beer(four units355cc in USD)Minimum 6.21 Average 6.78 Maximum 7.24 Source:Field Observations and Online Prices,2022 Ta
104、ble 11:Restaurants and Bars Regular Beer(single unit500cc in USD)Minimum 3.21 Average 3.59 Maximum 3.96 Premium Quality Beer(single unit500cc in USD)Minimum 3.43 Average 3.72 Maximum 3.96 Craft Beer(single unit500cc in USD)Minimum 3.75 Average 4.75 Maximum 5.46 Source:Field Observations and Online P
105、rices,2022 Page 25 of 26 6.Opportunities and Challenges 6.1.Beer Market Opportunities Chile is the third top largest for U.S.beer exports.The United States is Chiles top beer supplier.The top importer of beer is Via Concha y Toro.Ligh beers are the most popular type of beer in Chile.Chilean consumer
106、s also look for stronger beer such as amber,red ales,IPA,stouts,and porters.Beer consumption of craft beer and imported beer is increasing.There are opportunities for IPAs and flavored beers that can be exported to retailers and specialty stores.Chilean beer companies are expanding their portfolios
107、to include premium beers.Non-alcoholic beers are also increasing in popularity.Wine companies are looking to expand their portfolio by importing or distributing foreign beers via licensing or distribution agreements.6.2.Beer Market Challenges:Highly competitive domestic craft beer market.It is likel
108、y that smaller craft brewers in the U.S.will face strong competition when entering the Chilean beer market.The primary reason for this is the increasing quality,popularity and variety of Chilean craft beer.According to the Chilean Tax Service(SII),the number of Chilean companies involved in beer pro
109、duction has increased significantly,from 30 in 2005 to almost 600 in 2022.Consumer preferences for domestically produced beers.Some Chilean beer consumers favor domestic craft beers over those that are imported.6.3.Beer Ingredients Opportunities Beer production in Chile is growing.There is an increa
110、se in demand for beer ingredients,and other products necessary for beer production.The United States has the highest market share in hop imports.Chile imports 78.2 percent of the hops from the United States.There are no trade barriers or tariffs for U.S.beer or U.S.beer ingredients,due to the U.S.-C
111、hile Free Trade Agreements.6.4.Beer Ingredients Challenges The malt import market in Chile is very price competitive.Therefore,the United States will have to develop competitive advantages to increase trade to Chile.Domestic hop production may increase.Growing investment in research and development
112、from public and private institutions in Chile.Currently Chiles hop industry is in its early years.The growing of hops in Chile is still being studied and researchers are developing strains of hops designed to thrive in Valdivias wet climate.Page 26 of 26 7.Key Contacts and Further Information Name D
113、escription Contact Details SAG(Servicio Agrcola y Ganadero)Chilean regulator for food and agricultural products.Contacts for Inscription in SAG:Eugenia Pimentel eugenia.pimentelsag.gob.cl Gonzalo Lara gonzalo.larasag.gob.cl Office:+56 2 2345 1100 SEREMI de Salud(Secretara Regional Ministerial)Regional representative of the Ministry of Health.Metropolitan Region Office oficinadepartesmmamma.gob.cl +56 2 2573 5800 U.S.exporters can request a detailed list of wholesalers,distributors,brewers,and ingredients importers in Chile.Please contact agsantiagousda.gov Attachments:No Attachments.