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1、Singapore 100 2025 The annual report on the most valuable and strongest Singaporean brands Singapores top brands soar to$78.4 billion Whats driving the boom?+Banking,tourism&insurance sectors lead Singapores total brand value growth+$17.2 billion brand value:DBS retains its status as Singapores most

2、 valuable brand+Grabs brand value surges 85%to$1.1 billion,emerges as Singapores fastest-growing brand of 2025 +Brand to watch:PropertyGuru ranks 69th,expands beyond Singapore+Bank of Singapore is the nations strongest brand,earns AAA+brand strength rating+Sustainability champions:FairPrice and Chan

3、gi Airport lead Singaporean brands in going green+CEO of UOB,Wee Ee Cheong,ranks as the top brand guardian among Singaporean brands Brand Finance Singapore 100 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5Alex Haigh,Managing Director,Brand Finance Asia PacificRegional Overview 6Val

4、uation Analysis 8Most Valuable Singaporean Brands 2025 9Most Valuable Brand:DBS 11Fastest Growing Brand Value:Grab 12Brand to Watch:PropertyGuru13Brand Strength Analysis 14Sustainability Analysis 17Brand Guardianship Index 19Brand Spotlights 21DBS 22Karen Ngui,Managing Director and Head,DBS Foundati

5、on and DBS Group Strategic Marketing&CommunicationsPropertyGuru 25Sivaram Parameswaran,Consumer Marketing DirectorSingtel 28Lian Pek,Vice President,Group Strategic Communications and BrandBrand Value Ranking(USDm)31Methodology 33Our Services 39Our teams have experience across a wide range of discipl

6、ines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firmregulatedbytheInstituteofCharteredAccountants in England and Wales,is the firstbrandvaluationconsultancytojointheInternationalV

7、aluationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapproved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.R

8、anking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrandFinancewassetupin1996withtheaim of bridging the gap between marketing andfinance.Formorethan25years,wehave helped companies and organisations of all types to connect thei

9、r brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancyFor business enquiries,please contact:For media enquiries,please contact:+44 207 389 ForewordBrand Finance Singapore 100 5Alex Haigh Managing Director,Brand Fina

10、nce Asia PacificWhat makes a brand valuable?That is the question this study answers.Brand Value is built when strong brands combine with strong businesses that are able to successfully commercialise that strength.Brands are strong when people know about them,and they think they are the best option w

11、ithin their category.This knowledge and positive image lead into higher choice,at a higher price.This strength builds value when the business is selling the right things to the right people in the right places.Whether brands and their businesses are building strength appropriately and in the right p

12、laces determines whether brands move up or down in our rankings.Brand Finances brand valuation study begins by gathering individual perceptions about brands.With insights from over 175,000 respondents across 41 countries including more than 25,000 from the Asia Pacific regionthe study captures brand

13、 awareness,consideration,and various measures of brand reputation.Covering 31 sectors and analysing 6,000 brands with nine years of data,this comprehensive approach provides a deep understanding of brand strength.To define brand value,we then combine these insights with financial analysis of the bus

14、inesses behind the brands,ensuring a holistic evaluation.The heart of what we do is to“bridge the gap between marketing and finance”to help communicate the benefits of marketing and branding to financial teams.We can determine the underlying factors driving brand value thereby informing decisions on

15、 brand positioning and marketing tactics such as promotions,products,services and pricing.In addition,establishing common ground allows marketers to articulate the importance of their efforts,providing clear information to CFOs and enabling boards to prepare strategies that optimise performance.Unde

16、rstanding the precise financial value of an asset is crucial for optimising returns.Whether considering brand licensing,selling,discontinuing brands,rebranding or organising brand architecture,having this knowledge is essential for informed decision-making.Brand Finance has conducted thousands of va

17、luations for brands and branded businesses,providing insights to help address these questions and guide strategy.The impact of comprehending your brands value and fully leveraging it will help to drive growth,profitability and worldwide popularity.We invite you to explore the insights from this anal

18、ysis and collaborate with us to shape a more profitable and sustainable future for your brand.By fully leveraging your brands value,you can unlock growth,profitability,and global recognition.My team and I are ready to support you in this journey and look forward to working together to enhance your b

19、rands success.Regional OverviewBrand Finance Singapore 100 7In2025,thetotalvalueofSingapores100mostvaluablebrandsreachedUSD78.4billion,reflectingthe countrys economic resilience amid global uncertainties.This growth aligns with Singapores GDPexpansionof4%in2024,itsfastestsince2021,underscoring the s

20、trength of key sectors shaping the nations brand landscape.Three dominant sectorsbanking,leisure&tourism,and insuranceaccount for half of the total brand value,highlighting their critical influence on Singapores economy.Thebankingsectorsawa41%increaseinbrand value,climbingtoUSD30.8billionacrosssixbr

21、ands.This surge cements Singapores position as a global and regional financial hub,supported by strong regulatory frameworks,steady foreign investments,and continuous sectoral expansions.The stability and influence of the banking sector remain as key drivers of the countrys economic and brand streng

22、th.Leisure&tourism brands also saw growth this year,withtheirtotalbrandvaluerisingby20%toUSD7.4billionacrosstwobrands.Arebound in international travel,strategic tourism initiatives,and the launch of new attractions have revitalised the sector,boosting not only hospitality and retail but also reinfor

23、cing Singapores global appeal as a travel destination.Similarly,theinsurancesectorsawa25%riseinbrandvalue,reachingUSD6.6billion across three brands.This reflects growing demand for financial security amid an ageing population,rising affluence,and Singapores role as a regional insurance hub.With prog

24、ressive regulations and digital innovation,the sector continues to be a cornerstone of economic stability.While banking,leisure&tourism,and insurance anchor Singapores brand rankings,performance across other industries remain mixed.Retail,real estate,food,beers,media,automobiles,and oil&gas have fac

25、ed challenges,yet the adaptability and strength of the countrys key industries keep Singapore competitive in a dynamic global market.Regional OverviewValuation AnalysisBrand Finance Singapore 100 9Forthe13th consecutive year,DBS(brand value up56%toUSD17.2billion)holdsitspositionasSingapores most val

26、uable brand whilst maintaining its AAA brand strength rating.According to Brand Finances market research,the banks impressive brand value growth is driven by higher net interest income,increased card fees,and gains in wealth management and loan-related income.OCBC Bank(brandvalueup28%toUSD6.4 billio

27、n)securessecondplace,climbingtwospots in the national rankings.Brand Finance attributes its growth to higher interest income,supported by increased assets and stronger returns on loans.WithastrongpresenceinMalaysia,Indonesia,and China,OCBC continues to expand its regional footprint,offering personal

28、ised banking services across these key markets.Inthirdplace,UOB(brandvalueup9%to USD6.1billion)remainsamajorforcein Singapores banking sector.The bank has strengthened its retail services in Malaysia,Indonesia,Thailand,andVietnamfollowing its acquisition of Citigroups consumer banking businesses.Thr

29、ough strategic expansions and innovations,especially with its digital banking platform,UOB TMRW,the company has strengthened security and created a more engaging experience for customers across the region.Marina Bay Sands(brandvaluedown4%to USD5.9billion)slipstofourthplacebutremains a cornerstone of

30、 Singapores tourism industry.Despite the slight dip in brand value,it continues to attract millions of visitors annually and retains its AAA+brand strength rating,reflecting its strong reputation for innovation and customer experience.Great Eastern(brandvalueup36%toUSD4.8billion)climbs one place,sur

31、passing Singtel.The insurer navigated high inflation by increasing policy rates,although rising claim costs put pressure on its margins.However,strong profits from its investment business helped bolster its financial position.Most Valuable Singaporean Brands 2025Top 10 Most ValuableSingaporean Brand

32、s 2025 Brand Finance Plc.2025$17.2bnDBS+56%#1$6.4bnOCBC Bank+28%#2$6.1bnUOB+9%#3$5.9 bnMarina Bay Sands-4%#4$4.8bnGreat Eastern+36%#5$4.1bnSingtel+2%#6$2.7bnSingapore Airlines+22%#7$1.7bnSP Group+34%#8$1.5 bnAgoda-#9#10$1.4bnIncomeInsurance+2%Brand Finance Singapore 100 10Singtel(brandvalueup2%toUSD

33、4.1billion)dropped one rank to be placed as the sixth most valuable Singaporean brand this year.The brands value is driven by improvements in its digital services arm,NCS,andstrategicinvestmentsinAIanddatacentres.Singapore Airlines(brandvalueup22%toUSD2.7billion)remainsinseventhplace.Theairlinescore

34、dhighly in Brand Finances market research,stood out as a preferred brand among consumers and reinforcing its reputation for premium service and reliability.Utilities brand SP Group(brandvalueup34%toUSD1.7billion)hassecuredtheeighthpositionbyclimbing up four ranks,driven by higher revenues andstrateg

35、icgrowth.In2024,SPGroupsrevenues roseby1%,withitsSustainableEnergySolutionsbusinesssurgingby57%.Thestableperformance of its electricity and gas networks,backed by ongoing infrastructure investments,has reinforced its strong financial position and investment-grade credit ratings.Joining the rankings

36、for the first time in 2025,Agoda(brandvalueatUSD1.5billion)has entered at ninth placement among the top 100 Singaporean brands.The travel platform has capitalised on its association with Booking Holdings and its extensive reach across the Asia-Pacific region,cementing its position as a leading name

37、in online travel.Agodas strong brand recognition and continued expansion have played a key role in its growing influence within the travel and hospitality sector.Rounding off the top 10,Income Insurance (brandvalueup2%toUSD1.4billion)moves up one rank to tenth place,thanks to strong brand familiarit

38、y and popularity among consumers,according to Brand Finances marketresearch.Itssteadygrowth underscores its continued relevance in Singapores financial services sector.Valuation AnalysisBrand Finance Singapore 100 11DBS(brandvalueup56%toUSD17.2billion)continues its reign as Singapores most valuable

39、brand,holdingthetopspotforanimpressive13th consecutive year in this years ranking.A key driver ofitsperformancehasbeena25%increaseinitsnetinterest income,with significant contributions from variousbusinesssegments.Cardfeesgrewby22%,boosted by a recovery in travel spending,while the consolidation of

40、Citi Consumer Taiwan added further strength.Wealthmanagementfeesroseby13%,drivenby a shift from deposits to investment products,as risk appetitereturned.Loan-relatedfeesgrewby21%,andinvestmentbankingrevenueincreasedby3%,reflecting higher debt and equity market activities.This growth reflects the ban

41、ks ability to adapt and thrive across multiple revenue streams.Additionally,non-interestincomeroseby28%,notably from treasury customer sales.This diversification of revenue highlights DBSs resilience and its capacity to capture value across different business areas.The banks optimistic outlook and s

42、tronger investor confidence,bolstered by the Citi Taiwan integration and potential expansion into Malaysia,signal continued growth.DBSs performance not only solidifies its leadership within Singapore but also highlights its significant contribution to the countrys brand value as it accounts forUSD6.

43、2billionoftheUSD9billiongrowthinbrandvalue for Singapores banking industry.DBS Brand Value Trend Line|2007-2025(USDbn)Brand Finance Plc.202520 15 10 5 02007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 202320242025MostValuableBrandDBSBrand Finance Singapore 100 12Grab(b

44、randvalueup85%toUSD1.1billion)isthefastest-growing Singaporean brand in 2025,climbing from26thplacein2024to14th now.This surge is driven by strong financial performances across its core business segments,particularly in food delivery,mobility,and financial services.Grabs food delivery business has r

45、ebounded from a post-pandemic slump,with revenue reaching an all-timehighinQ42024,markinga13%year-over-yearincrease.This growth is fuelled by a re-acceleration inGrossMerchandiseValue(GMV)andincreasedadvertising revenue,reflecting rising consumer discretionary spending amid economic recovery.The mob

46、ility segment also demonstrated strongperformance,withrevenuerising19%year-over-yearinQ42024.Thiswasdrivenby a22%increaseinMonthlyTransactingUsers(MTUs)anda5%riseinaverageorderfrequency,reinforcing Grabs dominance in Southeast Asias ride-hailing market.Grabs rapid brand value growth is further suppo

47、rted by its strong brand equity and consumer engagement,according to Brand Finances market research.The brandsintegrationofAIanddigitalinnovationhasenhanced its super-app ecosystem,making it a go-to platform for millions of users.2024BrandValueMacroeconomicBrand Strength2025BrandValueFinancialGrab D

48、rivers of Change Brand Finance Plc.2025FastestGrowingBrandValueGrab 4008001200Brand Finance Singapore 100 13PropertyGuru(brandvalueatUSD75million),has emerged as a significant player in the retail landscape.Itenterstherankingat69th,underscoring its growing influence within Singapores retail sector.T

49、he brands debut in the rankings highlights the value it has created for both consumers and investors,positioning itself as a trusted platform in the real estate market.Through a combination of digital innovation and a customer-centric approach,PropertyGuru has been able to strengthen its brand reput

50、ation and expand its reach within Singapore and beyond.Itscommitmenttoprovidingaseamlesspropertysearch experience has resonated with users,driving both engagement and loyalty.Despite undergoing internal structural changes,PropertyGuru has focused on its international expansion.The company continues

51、to pursue growth beyond Singapore,seeking to strengthen its presence in regional markets.This strategic shift highlights PropertyGurus resilience and long-term vision,ensuring that it remains competitive and positioned for success,both locally and internationally.Brand to WatchPropertyGuruBrand Stre

52、ngth AnalysisBrand Finance Singapore 100 15Bank of Singapore(brandvalueatUSD847million)made a strong debut in this years rankings.With aBrandStrengthIndex(BSI)scoreof94.7/100 and an AAA+rating,it has emerged as the nations strongest brand,reflecting its solid market presence and consumer trust.Accor

53、ding to Brand Finances market research,the brand has high levels of familiarity and consideration within Singapore,with most respondents selecting the bank as their preferred brand.This highlights its growing influence in the market and underscores the strong consumer recognition and trust it has ra

54、pidly cultivated.Changi Airport(brandvalueup13%toUSD765 million),hasrisentothesecondpositioninthisyearsBSIranking.ThebrandachievedanAAA+brandstrengthratingwithaBSIscoreof94.4/100,highlighting its strong position and resilience in the post-pandemic era.Despite not yet returning topre-COVIDrevenueleve

55、ls,Changisfutureplans for terminal expansion and its strategic focus on passenger experience are expected to drive continued growth,ensuring its place as a world-classhubby2030.Singaporean Top 10 Strongest Brands 2025 Brand Finance Plc.2025#1Bank of Singapore94.7#2Changi Airport94.4#3Marina Bay Sand

56、s93.9#4FairPrice91.9#5DBS87.9#6SGX87.7#7Singtel86.5#8Kopitiam85.5#9Pan Pacific84.5#10City Developments82.5Brand Strength AnalysisBrand Finance Singapore 100 16Marina Bay Sands(brandvaluedown4%to USD5.9billion),isrankedasthethirdstrongestSingaporeanbrand.Itsbrandstrengthrating remainsasolidAAA+withaB

57、SIscoreof93.9/100,demonstrating its enduring appeal and crucial role in Singapores tourism sector.The iconic resort continues to attract millions,maintaining its global prominence despite the slight dip in brand value.Pan Pacific(brandvalueup25%toUSD224 million)istheninthstrongestSingaporeanbrand th

58、is year,exemplifying a brand with a broader presence beyond its domestic market.While it has a strong reputation at home in Singapore especially in familiarity and appealBrand Finances market research reveals that it has also built significant recognition in China and Malaysia.The brands strategic e

59、xpansion in these markets highlights its commitment to growing its presence beyond Singapore.Brand Strength AnalysisPan Pacific Brand Strength Attributes Heat Map Brand Finance Plc.2025Weaker performanceStronger performanceFactorChinaMalaysiaSingaporeBrand PerceptionsKnowledgeAssuranceAppealCustomer

60、 BehavioursChoice PropensityAdvocacyPrice AcceptanceSustainability AnalysisBrand Finance Singapore 100 18Brand Finance also assesses the brands consumers consider most committed to sustainability.FairPrice is the top-ranked retail brand in Singapore for its environmental and social sustainability ef

61、forts,while Changi Airport leads in governance sustainability.Both brands are highly regarded by Singaporean respondents in these categories,reflecting their strong commitment to responsible business practices.FairPrice is recognised for its sustainability initiatives,including efforts to reduce car

62、bon emissions and promote responsible sourcing.Through programs such as its rooftop solar system and energy storage system,the brand continues to strengthen its environmental and social impact while reinforcing its position as Singapores leading supermarket chain.Meanwhile,Changi Airport holds the h

63、ighest perception for governance sustainability,driven by its commitment to ethical business practices,transparency,and stakeholder engagement.The airports sustainability strategy includes stringent environmental governance,responsible procurement policies,and continuous efforts to enhance energy ef

64、ficiency,making it a benchmark for corporate governance excellence in Singapore.Valuing Sustainability Perceptions Brand Finance Plc.2025ISO10668XX=HighImportanceLowImportance%Sustainability Driver(%)Contribution of sustainability to brand value determined using drivers analysis.Sustainability Perce

65、ptions ScorePerceptions of the brands commitment to sustainability are transformed into scores that modify thefinalvalue.$Sustainability Perceptions ValueThe proportion of brand value that is attributable to sustainability perceptions.Group Brand ValueBrandValueis calculated for the brand in accorda

66、nce withISO10668.$Sustainability AnalysisBrand Guardianship IndexBrand Finance Singapore 100 20Brand Guardianship IndexTheBrandGuardianshipIndex(BGI)evaluatestheefficacy of chief executives in managing and elevating their companies brands while fostering long-term value creation.The ranking is deriv

67、ed from insights gathered through a global survey of nearly 5,000 respondents,includingequityanalysts,journalists,and the general public.This thorough assessment underscores the strong correlation between effective brand leadership and corporate growth,highlighting the critical role of strategic for

68、esight and commercial acumen.TheIndexintegratesbothperceptualfactors,reflectingstakeholder sentiment,and performance metrics,which measure concrete business outcomes.Wee Ee Cheong,CEO of UOB,ranks as the highest brand guardian among Singaporean brands,maintainingastrongpositionat54th in the global r

69、anking.Sincetakingchargein2007,WeehassteeredUOB through strategic expansions across ASEAN,strengthening its position as a leading regional bank.His leadership has driven UOBs digital transformation,enhancing customer experience through innovations inmobilebanking,AI-drivenfinancialservices,and susta

70、inable finance initiatives.By focusing on long-term value creation and regional connectivity,Wee has played a pivotal role in UOBs consistent brand growth and reputation as a trusted financial institution.Piyush Gupta,CEO of DBS,ranks as the second-highest brand guardian among Singapore brands,secur

71、ing the 89thspotglobally.Sincejoining DBS in November 2009 during the global financial crisis,Gupta has played a crucial role in redefining banking by leveraging technology to stay ahead of competition,including the rise of fintech disruptors.Under his leadership,DBS underwent a comprehensive digita

72、l transformation,revamping everything from its technological architecture to customer-facing interfaces.Helen Wong,CEO of OCBC Bank,ranks93rd in the globalBGIranking.ThisyearmarksOCBCBanksinaugural entry to the index and Helen stands tall as the only female brand guardian from the ASEAN region among

73、 the worlds top 100 leaders.Her strong focus on the B2C sector,particularly in strategic growth,commercial acumen,and brand stewardship,has been instrumental in driving OCBCs success.Note:Research conducted for the BGI is as of 1st January 2025Brand SpotlightsBrand Finance Singapore 100 22Brand Valu

74、eUSD17.2 bn+56.1%#10Brand StrengthBSI 87.9-0.1#51DBSgBrand Finance Singapore 100 23Brand Spotlight DBSKaren NguiManaging Director and Head,DBS Foundation and DBS Group Strategic Marketing&CommunicationsDBS has been a cornerstone in financing Singapores growth since 1968.How do you see the banks miss

75、ion evolving further to adapt to the changing financial landscape?As the former Development Bank of Singapore established to finance Singapores industrialisation,weve always been a different kind of bank one that is driven by a pioneering spirit and a deep sense of purpose.This was evident in our ea

76、rly days as we financed Singapores economic development,helped companies raise capital for growth,and pioneered innovative products and services.Through the years,our driving force has remained to provide innovative solutions tocustomers,rootedinadeepsenseofpurpose.Inthelastdecade,strongemployeeenga

77、gement,customer-centricity and digital leadership translated into strong financial performance as well as a slew of“Best Bank in the World”accolades.In2020,withtheserecognitionsunderourbelt,wesetoursightsontheloftiervisionofbecomingthe“BestBankforaBetterWorld”.Implicitinthisisarecognitionthat in an

78、increasingly fragmented world,corporates like ourselves can do our part to drive inclusive and sustainable growth.Our commitment is to be a trusted and valued banking partner to all stakeholders,including customers and society,alike.Employee advocacy is crucial for brand success.What initiatives doe

79、s DBS have in place to ensure employees are aligned with the banks values and are active promoters of the brand?We firmly believe that the best brands are built from the inside out driven by the power of collective action to create meaningful and lasting change in the communities where we live and w

80、ork.Employee engagement is our priority,andattheheartofourtransformationjourney.To align employees with our values and inspire them to become active advocates ofthebrand,weembedourPRIDE!valuesPurpose-driven,Relationship-led,Innovative,Decisive,andEverythingFunwithintentionandconsistencyacross every

81、aspect of our operations.These principles are integrated into key people programmes such as recruitment,performance appraisals,and leadership development,ensuring that our employees are assessed not only on what they accomplish,but also on how they achieve it.Through programmes of change,we set out

82、to create a dynamic,start-up-like culture that encouraged a mindset of experimentation and innovation in our employees.This includes an award that fosters a fearless approach to experimentation,as well as hackathons and accelerators that offer hands-on learning opportunities.We have a framework that

83、 serves as a psychological safety shield,enabling open discussions,challenging biases,and embracing diverse perspectives.Ultimately,we strive to cultivate an environment where individuals feel safe to ask questions,offer genuine feedback,and seek advicecreating a workplace that thrives on continuous

84、 learning and collaboration.Employees are the driving force behind our mission to create meaningful social impact.Asakeypartnerinthebanksimpactjourney,theyembodyourcommitmentto making a difference in the communities we serve.Brand Finance Singapore 100 24Our sustained volunteering efforts are focuse

85、d on three core areas:elderly care,education,and the environment across our key markets.To encourage employees to actively contribute,we provide the necessary support and resources to make volunteering accessible and impactful.Employees are granted two official volunteer leave days per year and can

86、seamlessly search and sign up for opportunities through our digital volunteering platform.In2024,ourcolleaguescontributedover270,000hoursoftheirtime,positivelyimpactingthelives of over 220,000 beneficiaries.Employee engagement is a key priority for us,and we use multiple methods of tracking this,inc

87、luding our annualKincentricMyVoicesurvey.DBSwasranked#1onLinkedInsTopCompaniesforSingaporeforthesecondconsecutiveyearin2024,underscoringourreputation as a great place to work.Our goal is to ensure that our culture and values drive tangible impact for our business,customers,and the community,creating

88、 a reinforcing loop that strengthens our culture further.By intentionally designing and nurturing our culture,weve built an organisation where employees feel invested in,cared for,and empowered to be active ambassadors for the DBS brand.DBS has consistently been recognised for its customer-centric a

89、pproach.What strategies or initiatives does DBS employ to foster brand love and position itself as the preferred banking choice among customers across different segments?DBSembarkedonitsdigitaltransformationjourney in2014socustomerscan“livemore,bankless”,andhave more time to spend on the people and

90、things they care about.Whether it is in leveraging artificial intelligence/machine learning and data,blockchain technology,or tying up ecosystem partnerships,the bank seeks to ensure that banking is simple,fast and effortless,increasingly personalised,and seamlessly woven into everyday life.The visi

91、on to become the Best Bank for a Better World required reimagining what banking stood for and putting the customer at the heart of all our efforts.We have always believed in transforming banking,and to do that,we also need to transform the future of marketing.Our marketing efforts have since been ge

92、ared towards showing how we can help solve real customer problems across the segments we serve,from individuals to start-ups to large corporations.What sets us apart is our focus on story-doing ratherthanjuststorytellingwedefycategory norms to show how DBS is really making a difference.Customers,esp

93、ecially younger audiences,resonate with this approach,seeing banking as a way to create meaningful change in the world.Personalisation is keythe bank has also been leveraging digital in using data and analytics to ensure our marketing resonates with the right audience.Beyond banking,we amplify our i

94、mpact through the DBS Foundation,whichwelaunchedin2014withaninitialSGD50 million to champion social entrepreneurship in Asia.At the time,impact-driven businesses faced limited financing and support,but we saw their potential to drive meaningful change.Through our annual grant programme,wehavesincepr

95、ovidedSGD17millionto140businesses,helpingthemraisetentimesmorefunding,while also supporting over 1,200 businesses through mentorship,networking,and capacity-building initiatives.The Foundation initially championed social entrepreneurship,offering grants and holistic support to innovative businesses

96、addressing pressing societal challenges.In2024,weexpandedtheFoundationsmandate to directly support vulnerable communities,equipping them with critical financial and digital literacy skills.Forexample,throughourpartnershipswithIMDA and SG Enable in Singapore,weve reached over 130,000individualsandemp

97、oweredpersonswithdisabilities to live more independently.Moving forward,weve pledged SGD1 billion and 1.5 million volunteer-hours over the next decade to foster inclusion and tackle systemic challenges like ageing societies,transforming them into opportunities for innovation and positive change.Weve

98、 been named ASEANs most valuable bank brand for the 18thyearinarowin2024,whichspeaksto our core values of trust and safety.Guided by our unwavering focus on purpose,innovation,and empowerment,we continue to create meaningful impact in the lives of our customers and communities.By standing alongside

99、them in times of need,championing financial inclusion,and driving positive social change,we build trust,deepen engagement,and foster lasting relationships.Brand Spotlight DBSBrand Finance Singapore 100 25Brand ValueUSD0.1 bn#693Brand StrengthBSI 77.9#193PropertyGuruDBrand Finance Singapore 100 26Siv

100、aram Parameswaran Consumer Marketing Director,PropertyGuru SingaporeAs a leading platform in Southeast Asia supporting millions in their property decisions,how does PropertyGuru continue to build its brand and differentiate itself in the competitive PropTech market?PropertyGuru is the preferred choi

101、ce for home seekers across Singapore,and over thepast17years,wevesignificantlyenhancedourmarketplacetobetterserveboth consumers and agents.We have long been synonymous with homeownership,offeringdeepinsightsintoconsumersentimentsandtheiremotionaljourneys.As market leader,a lot of it directly stems f

102、rom our obsession with our consumers in Singapore.We prioritise our audiences needs and desires above all else,understanding them through our evergreen flywheel of feedback.Recognising their intelligence and agility,weve implemented a renewed,consumer-driven social-first marketing strategy to authen

103、tically share our stories.This shift reflects our understanding thatsocialmediareignssupremeasthemosteffectivemarketingchannelin2024.ItcommandsconsumerattentionanddeliversunparalleledROIforbrandbuildingthrough expansive reach and meaningful engagement its where brand narratives are forged today.Prop

104、ertyGurus2024NationalDayParadecampaignmarkedapivotalfirststep in our brand evolution,rooted in our Singaporean heritage.Our inaugural partnership with the Ministry of Defence brought the house to home concept to life.This integrated campaign,our first of its kind,engaged audiences through unique pro

105、duct scent experiences and community outreach with SASCO seniors.In the rapidly evolving PropTech landscape,what strategies is PropertyGuru adopting to drive innovation and continue delivering meaningful value to its users?We aim to revolutionise homeowner experience through reliable data resources.

106、Our platform delivers clear,actionable insights into their property,facilitating informed decision-making.With a handy toolkit to manage everything related to their property all in one place,we keep users abreast of critical changes from fluctuating property values to new neighbourhood developments

107、through personalised alerts.Toenhanceconsumertrustandsafety,welaunchedVerifiedListings.Thisfeatureconfirms that an agent has an exclusive agreement with the property owner and rigorously verifies the listed address against the actual property location.Brand Spotlight PropertyGuruBrand Finance Singap

108、ore 100 27By ensuring the legitimacy of listings,we cultivate a secure and transparent environment,fostering a superior user experience and driving sustained engagement.Satisfied property seekers are the cornerstone of a thriving marketplace,creating substantial value for both agents and developers.

109、Recognising the critical role of our agent partners,we prioritise continuous innovation based on their feedback.This collaborative approach allows us to refine our tools,offer flexible pricing options,and introducefeatureslikeVerifiedLeadsandProspector by DataSense.These innovations empower agents t

110、o generate qualified leads,efficiently identifying high-potential properties.This commitment is evidenced bythegenerationofnearly30,000dailyleads,resultingin consumer engagement rates exceeding five times those of other platforms.This tangible value propositionisreflectedinourimpressivenearly80%agen

111、trenewalrateinQ12024.Southeast Asias real estate markets are constantly evolving,presenting both opportunities and challenges for property seekers and industry professionals.How does PropertyGuru empower these stakeholders to navigate this dynamic landscape and make informed decisions?PropertyGuru i

112、s a key player in Singapores dynamic real estate market,empowering both property seekers and industry professionals through comprehensive,up-to-date market intelligence,advanced data analytics and proprietary tools.Consumers benefit from detailed listings,insightful market reports,and trend analysis

113、,enabling informed purchasing and renting decisions.For our agent partners,PropertyGuru offers a suite of solutions to enhance marketing and sales.We connect them with a large pool of qualified leads,streamline operations,and provide access to valuable market insights and advertising platforms,ensur

114、ing they remain competitive.Our latest feature,the Everyone is Welcome tag on rental listings in Singapore is a testament to our fundamental belief that product experiences are human experiences.This feature is a result of feedback from renting consumers and reflects our commitment to create an equi

115、table housing market for all,regardless of race or any other preferences.With recent campaigns like A Sense of Home and Scents of Singapore,PropertyGuru appears to be exploring a stronger focus on emotional and community engagement.How does this align with your overall vision,and what are your plans

116、 to further strengthen these connections?At PropertyGuru,our vision is to power communities to live,work and thrive in tomorrows cities.As a homegrown brand,our goal is to foster a sense of belonging and pride within the community,celebrating what it means to be rooted in Singapore.Campaigns like A

117、Sense of Home and Scents of Singapore focus on building deeper,personalised connections.Were moving beyond mere transactional assistance in finding housing,aiming to evoke the emotional and cultural essence of home a concept that deeply resonates with individuals.By collaborating directly with every

118、day Singaporeans,Scents of Singapore curated a unique perfume collection that authentically captures the diverse scents of their neighbourhood.This initiative illustrates the transformative role of social media in modern brand engagement,offering a stark contrast to traditional above-the-line media.

119、More than structures,homes are the heart of life repositories of cherished memories,deep connections,and a fundamental sense of self.By sharing authentic,emotionally resonant stories that center the human experience,we forge genuine connections,fostering a brand built on trust and community.Last Nov

120、ember,Home Run:Singapore premiered,offering a unique and insightful look into Singapores competitive property market.This four-episode realityseriesfollowsthejourneysofClaireTan,Shawn Wong,and Nadiyah Kamsani as they navigate majorcareerchallenges.Beyondthesurfaceofreal estate,the series delves into

121、 the personal narratives that shape each deal,providing a nuanced understanding of the market.Well continue to personalise our services to meet Singapores evolving needs,using local insights and date.We aim to remain a trusted partner in home-buying,fostering a more connected,resilient Singapore.Bra

122、nd Spotlight PropertyGuruBrand Finance Singapore 100 28Brand ValueUSD4.1 bn+1.6%#61Brand StrengthBSI 86.5+0.4#71SingtelHBrand Finance Singapore 100 29Lian Pek VicePresident,Group Strategic Communications and Brand,SingtelSingtel manages a diverse portfolio of brands,including Optus,NCS,Nxera,that se

123、em to operate independently of the Singtel brand identity.What is the strategic thinking behind maintaining these separate brand identities,and how does this approach support Singtels overall business objectives?The Singtel Group is both a branded house and a house of brands.We started simply as the

124、 former-Singtel-the first and only telecoms company in Singapore back in the day.Over the years,as the company made strategic investments overseas to expand itstelecomsfootprint,itgainedapresenceacrossIndia,Indonesia,Thailand,thePhilippines as well as Australia with the acquisition of our wholly-own

125、ed subsidiary Optus in 2001.Along the way,the opportunity to acquire NCS emerged and thats becomeourICTarm.Today,theSingtelGroupincludestheoriginalbusinessbrand-Singtel Singapore-which runs our connectivity business for both consumers and enterprises as well as other brands that have been added to t

126、he stable,for example,Nxera our emerging data centre business.The range of our brands reflects the growth of the Group and the depth of our business.Obviously,they are all highly synergistic and when any of our brands dowell,theGroupasawholedoeswell.Intodaysuncertainmacro-economicenvironment,this ex

127、posure to diverse markets and sectors is a distinct advantage.Collaboration and partnerships have become crucial elements in todays interconnected world.What role have these partnerships played in driving innovation and brand value growth?Being a telco and techco,we operate in a complex eco-system w

128、here partnerships are key.Two years ago,as cloud computing became increasingly crucial to enterprise digitalisation,we made a concerted move into the data centre sector withglobalinvestorKKRtakinga20%stakeinourNxerabusinessforuptoS$1.1billion.Our decades-long expertise in running data centres locall

129、y and KKRs global experience in the space made this partnership highly synergistic and compelling for business clients and shareholders given our shared ambition to scale the business regionally.And we dont necessarily have to be the lead partner to see innovation and brand valuegrowth.Forexample,we

130、mayhavea40%stakeinGXS-ourdigitalbanking jointventurewithGrab-butourcollectivecustomerbaseandGrabsdigitalnative DNA is what gives the partnership its competitive edge.As a company whose brand value has been built on our record of technological firsts,making breakthroughs with partners is also par for

131、 the course.After working with Ericsson to develop the worlds first 5G standalone network in Singapore in 2022,we went on to be the first to deploy 5G network slicing commercially with Taylor Swifts Eras Tour becoming one of the first monetisation opportunities for the technology.By allocating dedic

132、ated mobile broadband bandwidth to the event,with high-speed data and guaranteed network quality,Swifts devoted fanbase streamed her concert seamlessly and shared content on social media platforms with much success.Brand Spotlight SingtelBrand Finance Singapore 100 30In 2024,weve witnessed rapid adv

133、ancements in AI and 5G technology,transforming the telecommunications landscape and reshaping customer expectations.How has Singtel adapted to these developments to enhance customer experiences and drive greater operational efficiencies?5G is a big leap forward in network infrastructure technology,w

134、ithout which emerging technologies like artificial intelligence,machine learning,robotics and even quantum computing cannot be exploited.This is why Singtel raced to achieve 5G nationwide coverage in 2022,three years ahead of regulatory targets,to position Singapore as a national sandbox for global

135、innovation.Since then,weve developed many new capabilities while drawing industry-leading global enterprises to Singapore to re-think and transform their businesses.From manufacturing electric vehicles and semiconductor chips to boosting the operational efficiency of our ports and homeland security,

136、Singtels 5G is changing the digitalisation game with its high speeds,massive bandwidth,and low latency.Armed with 5G,weve also taken the plunge into AIbothasaproductivityandprofitplay.Wevesupercharged our network performance and developed platforms that support enterprise application marketplaces,cl

137、oud management and more.All this has helped lower barriers to entry for enterprises keen toleverage5GandAItoscaletheirbusinesses.WevealsodeployedAIinourcustomerengagementprocess,helping our customer care agents save time on repetitive tasks so they can focus more on connecting with customers and sol

138、ving complex issues.At the heart of all this innovation is the intent to make things easier,faster,and better for all our stakeholders.Singtel has made remarkable progress in advancing its ESG agenda,from accelerating net-zero targets to 2045 to being recognised as Asias most sustainable telecom pro

139、vider.How have these initiatives influenced your operations and brand perception,and how do you plan to engage stakeholderssuch as customers,employees,and partnersin achieving your ESG ambitions?Our ESG agenda has definitely made us a stronger brand,one that goes beyond corporate vision and business

140、 goals to serve the larger purpose of empowering our communities with the technology and innovations that have become synonymous with Singtel.That said,it does take a village to achieve our collective ESG ambitions which is why engaging our customers,partners and employees across a slew of touchpoin

141、ts is critical.This ranges from forums where we encourage partners to be more forthcoming in their sustainability disclosures,to brand campaigns that exhort the public,customers and non-customers alike,to share our support for the more vulnerable segments of our society,our national athletes,as well

142、 as the arts be it our support for the National Gallery or the Esplanade through the Singtel Waterfront theatre.We recognise ESG must start from within,which means securing collective buy-in from Singtel staff who have a say in our ESG agenda and how we intend to advance it.As you look ahead to 2025

143、 and beyond,what are Singtels key strategic priorities,and what emerging trends do you believe will shape your industry in Southeast Asia and globally?Our key priority for 2025 and beyond is to build on the transformations that weve made in the past 3yearsandkeepleaningintothegrowthplanmappedout in

144、our Singtel28 strategy.We intend to keep lifting business performance,capitalise on growth trendsindatacentresandAItodeliversustained value realisation,while championing people and sustainability.Besidesdatacentres,AIistheobviousspacetowatchas it could prove game-changing in ways that have yet to be

145、 seen.Recognising this opportunity,we recently launchedRE:AI,anAIdevelopmentanddeploymentplatformthatcombinesstate-of-the-artAIcomputeinfrastructure with 5G or fixed networks.This allows enterprises of all sizes to deploy,manage andscaleAIapplicationswithouttheoverheadsofcomplexinfrastructure.WhenAI

146、isthisscalableandaccessible,the implications for business and innovation are tremendous and the impact on society and how we live even more exciting.Brand Spotlight Singtel2025 Rank2024 RankBrandSector2025 Brand ValueBrand Value Change2024 Brand Value2025 Brand Rating110DBSBanking$17,217+56.1%$11,03

147、1AAA242OCBC BankBanking$6,387+28.5%$4,971AA330UOBBanking$6,149+8.9%$5,644AA-421Marina Bay SandsLeisure&Tourism$5,907-4.2%$6,164AAA+562Great EasternInsurance$4,815+35.8%$3,545AA+651SingtelTelecoms$4,072+1.6%$4,010AAA770Singapore AirlinesAirlines$2,724+21.8%$2,237AAA-8122SP GroupUtilities$1,675+33.8%$

148、1,251AA-9-3AgodaLeisure&Tourism$1,488-AA-10112IncomeInsuranceInsurance$1,432+2.3%$1,400AA+11152FairPriceRetail12132SembcorpEngineering1391OlamFood14262GrabMobility15172ComfortDelGroLogistics16252PSALogistics17141ST EngineeringEngineering18212KeppelEngineering19161WilmarFood20-2Bank of SingaporeBanki

149、ng21101TigerBeers22220Changi AirportAirports23181StarhubTelecoms24302SATSCommercial Services25231Fraser and NeaveSoft Drinks26312SGXExchanges27292JTCEngineering28201BigoMedia29281CapitaLandInvestmentReal Estate30332Millennium HotelsHotels31271MapletreeReal Estate32-3LazadaRetail33362SinglifeInsuranc

150、e34392Frasers PropertyReal Estate35321M1Telecoms36442ScootAirlines37370City DevelopmentsReal Estate38351GuocolandReal Estate39241Jardine Cycle&CarriageAutomobiles40381Sheng SiongRetail41410Hong Leong AsiaEngineering42452VentureSemiconductors43341UOLReal Estate44431Singapore PostLogistics45462SBSLogi

151、stics46502Pan PacificHotels47470Copthorne HotelsHotels48401KopitiamRestaurants49522Raffles MedicalHealthcare Facilities50491SMRTLogisticsBrand Finance Singapore 100 31Brand Value Ranking(USDm)Top 100 most valuable Singaporean brands 1-502025 Rank2024 RankBrandSector2025 Brand ValueBrand Value Change

152、2024 Brand Value2025 Brand Rating51542SIAEngineeringEngineering52582DRs SecretCosmetics&Personal Care53481The Hour GlassRetail54-3MacCoffeeFood55562UOB Kay HianBanking56-3GleneaglesHealthcare Facilities57-3Mount ElizabethHealthcare Facilities58511Cortina WatchRetail59531OUEReal Estate60551SeatriumEn

153、gineering61652iFASTCommercial Services62571Singapore LandReal Estate63621YEOSSoft Drinks64-3Park RoyalHotels65641Hi-PElectronics66611Ho Bee LandReal Estate67-3ParkwayHealthcare Facilities68692MaxicashRetail69-2PropertyGuruRetail70700CSEInternet&Software71671SUNTECReal Estate72681ValueMaxRetail73742T

154、homson MedicalHealthcare Facilities74711GPIndustriesElectronics75-3SIMBATelecoms76661Wing TaiReal Estate77792Pan-UnitedEngineering78631Banyan TreeHotels79812Tiger BalmCosmetics&Personal Care80751Hong Leong FinanceBanking81731DelfiFood82801JumboRestaurants83721ChallengerRetail84862Far East OrchardRea

155、l Estate85761AEMElectronics86882AmaraHotels87831Q&MHealthcare Facilities88-2Healthway MedicalHealthcare Facilities89851MindChampsCommercial Services90942ASLCommercial Services91891Raffles EducationCommercial Services92901GoldheartApparel93771Hotel Grand CentralHotels94-3Old Chang KeeRestaurants95931

156、Choo ChiangElectronics96-3RexInternationalOil&Gas97871LHN LimitedReal Estate98-2MoneyMaxRetail99781Wee HurReal Estate100971KingsmenEngineeringBrand Finance Singapore 100 32Top 100 most valuable Singaporean brands 51-100Brand Value Ranking(USDm)MethodologyDefinitionsEnterprise ValueBranded Business V

157、alueBrand ValueMeta+Enterprise ValueThe value of the entire enterprise,made up of multiple branded businesses.Where a company has a purely monobranded architecture,the enterprise value is the same as branded business value.Facebook+Branded Business Value The value of a single branded business operat

158、ing under the subject brand.A brand should be viewed in the context of the business in which it operates.Brand Finance always conducts a branded business valuation as part of any brand valuation.We evaluate the full brand value chain in order to understand the links between marketing investment,bran

159、d-tracking data,and stakeholder behaviour.Facebook+Brand ValueThe value of the trademark and associated marketing IP within the branded business.Brand Finance helped to craft the internationally recognised standard onBrandValuationISO10668.Itdefinesbrandasamarketing-relatedintangible asset including

160、,but not limited to,names,terms,signs,symbols,logos,and designs,intended to identify goods,services or entities,creating distinctive images and associations in the minds of stakeholders,thereby generating economicbenefits.Brand ValueBrand Finance Singapore 100 34What is Brand Value?Brand value refer

161、s to the present value of earningsspecificallyrelatedtobrandreputation.Organisations own and control these earnings by owning trademark rights.All brand valuation methodologies are essentially trying to identify this,although the approach and assumptions differ.As a result,published brand values can

162、 be different.These differences are similar to the way equity analysts provide business valuations that are differenttooneanother.Theonlywayyoufind out the“real”value is by looking at what people really pay.As a result,Brand Finance always incorporates a review of what users of brands actually pay f

163、or the use of brands in the form of brand royalty agreements,which are found in more or less every sector in the world.This is sometimes known as the“Royalty Relief”methodology and is by far the most widely used approach for brand valuations since it is grounded in reality.Itisthebasisforapublicrank

164、ingbutwealwaysaugment it with a real understanding of peoples perceptions and their effects on demand from ourdatabaseofmarketresearchonover6,000brandsinover41markets.Disclaimer Brand Finance has produced this study with an independent and unbiased analysis.The values derived and opinions produced i

165、n this study are based only on publicly available information and certain assumptions that Brand Financeusedwheresuchdatawasdeficientorunclear.BrandFinanceacceptsno responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inac

166、curate.The opinions andfinancialanalysisexpressedinthereportarenottobeconstruedasproviding investment or business advice.Brand Finance does not intend the report to be relied upon for any reason and excludes all liability to anybody,government or organisation.Brand is defined as a bundle of trademar

167、ks and associated IP which can be used to take advantage of the perceptions of all stakeholders to provide a variety of economic benefits to the entity.Brand Valuation MethodologyBrand Finance Singapore 100 351.BrandImpactWe review what brands already pay in royalty agreements.This is augmented by a

168、n analysis of how brands impact profitabilityinthesectorversusgenericbrands.This results in a range of possible royalties that could be charged in the sector for brands(for example a range of0%to2%ofrevenue).2.Brand StrengthTheBSIscoreisappliedtotheroyaltyrangetoarrive at a royalty rate.For example,

169、if the royalty range inasectoris0-5%andabrandhasaBSIscoreof80 out of 100,then an appropriate royalty rate for the use ofthisbrandinthegivensectorwillbe4%3.BrandImpactxBrandStrengthWedeterminebrand-specificrevenuesasaproportion of parent company revenues attributable to the brand in question and fore

170、cast those revenues by analysing historic revenues,equity analyst forecasts,and economic growth rates.We then apply the royalty rate to the forecast revenues to derive brand revenues and apply the relevant valuation assumptions to arrive at a discounted,post-tax present value which equals the brand

171、value.4.ForecastBrandValueCalculationBrand Valuation MethodologyWeadjusttheratehigherorlowerforbrandsby analysing Brand Strength.This Brand Strength analysis is based on two core pillars:“Brand Perceptions”which relate to the level of brand familiarity and the views stakeholders have of a brands off

172、er;and“Customer Behaviours”which are the impacts that those perceptions have on demand,price,and advocacy.EachbrandisassignedaBrandStrengthIndex(BSI)score out of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding Brand Rating up to AAA+in a for

173、mat similar to a credit rating.Brand Finance Singapore 100 36Brand Strength MethodologyAnalytical rigour and transparency are at the heart of our approach to brand measurement at Brand Finance.Therefore,in order to adequately understand the strength of brands we conduct a structured,quantitativerevi

174、ewofdatathatreflecttheBrand ValueChainofbrand-buildingactivities,leading to brand awareness,perceptions and onwards tobrand-influencedcustomerbehaviour.TomanagetheBrandValueChainprocesseffectivelywecreateandusethe“BrandStrengthIndex”(BSI).ThisindexisessentiallyamodifiedBalancedScorecardsplit between

175、 the Brand Perceptions and Customer Behaviours as measured through our Global Brand EquityMonitorresearch.ThisBrandStrengthIndex is subsequently explained through an analysis ofdiagnosticattributesknownas“BrandInputs”which highlight the actions marketers can take to build core brand strength.Brand S

176、trength IndexBrand Perceptions Perceptions of the brand among those familiar with them as well as the overall familiarity itself,given its role as multiplying the effects of strong perceptions.Customer Behaviours Metrics representing the success of the brand in achieving higher consideration,price a

177、cceptance and customer advocacy.Brand Strength IndexBrand Finance Singapore 100 371.Attribute Selection and WeightingWe follow a general structure incorporating the brand perceptions and the outcomes that they cause on customer behaviours.This covers the core brand metrics which matter most and have

178、 been analysed for their impact on market share and revenue growth.These attributes are weighted according to their importance in driving the following pillar:Brand Perceptions in driving Customer Behaviours;and finally,the importance of Customer Behaviours metrics in driving market share,revenue,an

179、d ultimately,business value.To convert raw data into scores out of 10 that are comparable between attributes within the scorecard,we then must benchmark each attribute.We do this by reviewing the distribution of the underlying data and creating a floor and ceiling based on that distribution.Each bra

180、nd isassignedaBrandStrengthIndex(BSI)scoreoutof100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding rating up to AAA+in a format similar to a credit rating.Analysing the three brand strength measures helps inform managers of a brands potential fo

181、r future success.3.BenchmarkingandFinalScoringBrands ability to influence purchase depends primarily on peoples perceptions.Therefore,themajorityoftheBrandStrengthIndexisderivedfromBrandFinances proprietary Global Brand Equity Research Monitor research,a quantitative study of a sample ofmorethan175,

182、000peoplefrom the general public on their perceptions ofover6,000brandsinover31sectors and41countries.Overaperiodof3monthstowards the end of each calendar year,we collect all this data across all the brands in our study in order to accurately measure their comparative strength.2.Data CollectionBrand

183、 Strength MethodologyBrand Finance Singapore 100 38Our ServicesConsulting ServicesBrand StrategyBrand management based on dataUnderstanding the value of your brand transforms it into a powerful tool you can use to determine the business impacts of strategic branding decisions.All stakeholders must u

184、nderstand how investing in brand growth impacts the bottom line.Brand growth is accelerated when strategies use valuation to align marketing and finance.+Brand Positioning+Brand Architecture+Franchising&Licensing+Brand Transition+Marketing Mix Modelling+Brand Identity&Experience+Which brand position

185、ing do customers value most?+Am I licensing my brand effectively?+Have I fully optimised my brand portfolio?+Am I carrying dead weight?+Should I transfer my brand immediately?+Is a Masterbrand strategy the right choice for my business?Place BrandingSports&SponsorshipBrand SustainabilityEmployer Bran

186、dingBrand Analytics&InsightsThe measures that matterThe only way to effectively manage a brand is to measure it.Brand evaluations are essential to understand the strength of your brand and how it compares to your competitors.Measuring your brand helps identify what drives value and how to prevent lo

187、sing marketing share,resulting in effective,data-driven strategies to grow your brand.+Brand Audits+Qualitative&Quantitative Research+Syndicated Studies+Brand Tracking+Brand Drivers&Conjoint Analysis+B2B&B2C Research+Are we building our brand strength effectively?+How do I track and develop my brand

188、 equity?+How strong are my competitors brands?+Are there any holes in my existing brand tracker?+What do different stakeholders think of my brand?+What is most important to my customers?Brand ValuationMake the business case for your brandBrand valuation is the language marketers use to ensure financ

189、e teams understandthevalueoftheirbrand.ValuationdataempowersCFOstoinvestin brand with confidence,resulting in business decisions focused on enduring,growingbrandvalueandstrength.Valuationsalsohelpinvestorsandthoseselling,to ensure that the full value of the business is accounted for in a transaction

190、.+Brand Impact Analysis+Tax&Transfer Pricing+Litigation Support+M&A Due Diligence+Fair Value Exercises+Return on Investment +How much is my brand worth?+How much should I invest in marketing?+How much damage does brand misuse cause?+Am I tax compliant with the latest transfer pricing?+How do I unlock value in a brand acquisition?+Can I quantify how important my brand is to the board?Brand Finance Singapore 100 40Contact usT:+44(0)2073899400E:W: