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1、12Key takeawaysMarket demand is surging across the Beauty&Personal Care category.Viral marketing is reshaping market share dynamics.Ad spend is heavily concentrated on mid-priced beauty products.Multiple product niches have seen unit sales increase:30%YoY in cosmetics,33%in eye skincare,and 29%in bo

2、dy skincare.These strong growth rates indicate sustained consumer demand,creating rich opportunities for both premium and mass-market brands to expand market share.Korean beauty brand TIRTIR saw a massive 7,556%year-over-year unit sales growth with the help of a viral launch,surpassing leaders like

3、Este Lauder and Too Faced in market share.Social media virality and digital-first strategies will continue challenging established beauty brands to rethink their omnichannel marketing and customer acquisition strategies.Three-quarters of ad spend in Beauty&Personal Care is focused on products priced

4、 between$10 and$50.While brands in this price range face high competition,those selling more premium products($100+)may find opportunities to capture stronger returns with lower competition.3Explore Top Trends in Beauty&Personal Care on AmazonThis report explores the current landscape of Amazons Bea

5、uty&Personal Care category,with data on consumer demand,market share leaders,and other competitive insights that will help your brand gain an edge in this market.Using data from Jungle Scout Cobalt,we uncover actionable takeaways that can be used to maximize revenue and visibility on Amazon.Use thes

6、e insights to fine-tune advertising campaigns,find new opportunities,target competitors,and more.Table of ContentsCHAPTER 1CHAPTER 3CHAPTER 5CHAPTER 6CHAPTER 2CHAPTER 44812171923Body SkincareCosmeticsBeauty&Personal Care Advertising InsightsAbout the ReportEye SkincareBeauty&Personal Care Brand Spot

7、light4Jungle Scout Cobalt data reveals sales shifts,key market players,and top-performing products for body skincare on Amazon.This chapter covers recent trends for body lotions,body mousses,body oils,body gels,and other body moisturizing products.Body SkincareCHAPTER 1Competitive LandscapeRevenueFi

8、rst-party(1P)vs third-party(3P)sellersCompeting brandsCompeting products1P49%9%YoY3PMarket Trends:Year-over-YearSalesRevenueAverage priceReviews29%40%8%29%2%YoY 4%YoY51%7%YoY3P1PTop five products by unit sales:Best-Selling Products:Past 90 DaysBio-Oil Skincare Body OilSales 11%Sol de Janeiro Brazili

9、an Bum Bum CreamSales 478%CeraVe Daily Moisturizing Lotion for Dry SkinSales 386%eos Shea Better Body Lotion-Vanilla CashmereSales 17%Vanicream Moisturizing Skin CreamSales 13%5Market Share DynamicsMarket share leadersMarket share moversLargest YoY market share growthLargest YoY market share decline

10、Top five brands by market shareBio-OilBath&Body WorksLa Roche-PosayeosVanicreamSOL DE JANEIROCetaphilM3 NaturalsphilosophyNaturevibe Botanicals7%market share 4%YoY4%market share 1%YoY2%market share 1%YoY1%market share 1%YoY1%market share 1%YoY2%market share 1%YoY1%market share 1%YoY1%market share 1%

11、YoY1%market share 1%YoY1%market share 1%YoYRevenue trendUnit sales trendMarket shareBrand 46%YoY 89%YoY 20%YoY 24%YoY 35%YoY7%4%3%3%3%160%YoY 121%YoY 50%YoY 21%YoY 50%YoY$31.93 4%YoY$20.47 3%YoY$17.20 1%YoY$25.66 4%YoY$13.57 2%YoYAverage priceMarket share trends reflect each brands market share with

12、in the Body Skincare niche of Amazons Beauty&Personal Care category only.Market trends data in this report was gathered using Cobalts Market Intelligence feature,which allows brands to research competitors,benchmark performance,and more across the Amazon marketplace.COBALT IN ACTION6Competition repr

13、esents the level of competition for the keyword based on factors such as the number of sellers and product listings competing for visibility.Competition represents the level of competition for the keyword based on factors such as the number of sellers and product listings competing for visibility.Ra

14、nked by total search volumeRanked by total search volumeSearch TrendsPopular generic keywords|Past 30 daysKeywordSkin careLotionSkincareBody lotionShea butterLotion for womenVanilla body oilPersonal care productsMens skin careSkin care for menKeywordSol de Janeiroeos lotionCeraVeLa Roche PosayCeraVe

15、 moisturizing creamLa Roche Posay moisturizerNeutrogenaVanicreamCetaphilAveeno lotionSearch trend-34%-15%-2%-24%-16%-8%-12%+11%-16%-13%Search volume919,373375,106310,326302,658208,875133,666129,653116,553105,093100,120Search volume1,305,954485,180421,817412,806364,328233,891165,549164,799155,752125,

16、372Competition*Very HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighPopular branded keywords|Past 30 daysSearch trend-7%-9%-28%-13%-6%+3%+3%+89%+102%+86%Competition*Very HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighKeyword

17、and share of voice data in this report was gathered using Cobalts Digital Shelf Analytics feature,which provides a detailed picture of how consumers search on Amazon and how competitors rank for important keywords.COBALT IN ACTION7Product TrendsShare of voice(SOV)leadersKeyword:Body creamTop brandsT

18、op ranking productsTop brands and products by share of voice*Amazon BasicsNIVEAAncient Greek RemedyCeraVe19%SOV16%SOV10%SOV7%SOVNIVEA Cocoa Butter Body CreamCeraVe Moisturizing CreamSOL DE JANERIO Bum Bum Cream*Share of voice represents Position-Weighted SOV,which factors in position in rankings and

19、 top-of-search placementsBrands and retailers use Cobalts Ad Accelerator feature to optimize their Amazon advertising campaigns with advanced targeting and automation that enables them to put keywords and share of voice insights into action.COBALT IN ACTIONKeyword:Body oilTop brandsTop ranking produ

20、ctsBio-OilNeutrogena20%SOV7%SOVPalmers Cocoa Butter Body CreamAveeno Daily Moisturizing Body OilSaltair Santal Bloom Body OilKeyword:Body lotionTop brandsTop ranking productsNIVEAAveenoHEMPZ14%SOV6%SOV6%SOVNIVEA Shea Nourish Body Lotioneos Shea Better Body LotionNIVEA Essentially Enriched Body Lotio

21、n8Jungle Scout Cobalt data reveals sales shifts,key market players,and top-performing products for eye skincare on Amazon.This chapter explores recent trends for eye masks;eye treatment balms,creams,gels,and serums;eye wrinkle pads;and more.Eye SkincareCHAPTER 2Competitive LandscapeRevenueFirst-part

22、y(1P)vs.third-party(3P)sellersCompeting brandsCompeting products1P23%4%YoY3PMarket Trends:Year-over-YearSalesRevenueAverage priceReviews33%34%1%7%0%YoY 3%YoY77%1%YoY3P1PTop five products by unit sales:Best-Selling Products:Past 90 DaysBeauty of Joseon Revive Eye SerumSales 17%FROWNIES Forehead and E

23、ye PatchesSales 17%Good Molecules Yerba Mate Wake Up Eye GelSales 6%RoC Retinol Correxion Value Set DuoSales 229%CeraVe Eye Repair CreamSales 396%9Market Share DynamicsMarket share leadersMarket share moversLargest YoY market share growthLargest YoY market share declineTop five brands by market shar

24、egrace&stellaRoCDRMTLGYBeauty of JoseonKAHICLORLOral ParisDERMORACetaphilContours RX5%market share 2%YoY4%market share 2%YoY3%market share 2%YoY2%market share 1%YoY1%market share 1%YoY2%market share 1%YoY1%market share 1%YoY1%market share 2%YoY1%market share 1%YoY1%market share 1%YoYRevenue trendUni

25、t sales trendMarket shareBrand 149%YoY 14%YoY 43%YoY 47%YoY 34%YoY5%4%4%4%3%113%YoY 28%YoY 122%YoY 60%YoY 49%YoY$19.19 6%YoY$80.59 6%YoY$32.22 0%YoY$32.16 3%YoY$32.37 0%YoYAverage priceMarket share trends reflect each brands market share within the eye skincare niche of Amazons Beauty&Personal Care

26、category only.Market trends data in this report was gathered using Cobalts Market Intelligence feature,which allows brands to research competitor performance,benchmark performance,and more across the Amazon marketplace.COBALT IN ACTION10Competition represents the level of competition for the keyword

27、 based on factors such as the number of sellers and product listings competing for visibility.Competition represents the level of competition for the keyword based on factors such as the number of sellers and product listings competing for visibility.Ranked by total search volumeRanked by total sear

28、ch volumeSearch TrendsPopular generic keywords|Past 30 daysKeywordEye maskEye creamUnder eye patchesEye patchesEye masks for sleepUnder eye patches for womenDark circles under eye treatmentUnder eye creamEye patches for puffy eyes and dark circlesEye cream anti agingKeywordDrmtlgy luminous eye corre

29、ctorPlexaderm under eye bags and wrinklesLumibalm for under eye bagsgrace and stella eye masksCeraVe eye creamPeter Thomas Roth instant firmx eyeCeraVe eye repair creamRoC eye balmRoC eye creamPeter Thomas Roth eye patchesSearch trend+20%+2%-19%+19%-8%-30%+22%-28%-38%+15%Search volume492,543328,7972

30、72,889244,854115,26697,42295,07895,06976,73155,828Search volume120,56667,05548,46934,14823,55322,14020,67819,80319,07118,315Competition*Very HighVery HighVery LowVery HighVery HighVery LowVery HighVery HighVery HighVery HighPopular branded keywords|Past 30 daysSearch trend+7%-9%+1%+19%+18%+30%+14%+1

31、1%+1%-20%Competition*Very HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighKeyword and share of voice data in this report was gathered using Cobalts Digital Shelf Analytics feature,which provides a detailed picture of how consumers search on Amazon and how competi

32、tors rank for important keywords.COBALT IN ACTION11Product TrendsShare of voice(SOV)leadersKeyword:Under eye patchesTop brandsTop ranking productsTop brands and products by share of voice*grace&stellaUSTELIRBREYLEE19%SOV9%SOV13%SOV7%SOVUSTELIR Eye Patches,40 Pairsgrace&stella Under Eye MaskCLOR Unde

33、r Eye Patches(20 Pairs)*Share of voice represents Position-Weighted SOV,which factors in position in rankings and top-of-search placementsBrands and retailers use Cobalts Ad Accelerator feature to optimize their Amazon advertising campaigns with advanced targeting and automation that enables them to

34、 put keywords and share of voice insights into action.COBALT IN ACTIONKeyword:Eye cream anti agingTop brandsTop ranking productsRoCCeraVe20%SOV11%SOVRoC Retinol Correxion Under Eye CreamCeraVe Skin Renewing Eye CreamLOreal Paris Dermo-Expertise Eye Defense Eye CreamKeyword:Eye creamTop brandsTop ran

35、king productsAmazon BasicsRoCLOreal ParisLOreal Paris19%SOV10%SOV9%SOVEye Serum,Under Eye Cream for Dark CirclesBeauty of Joseon Revive Eye SerumRoC Retinol Correxion Under Eye Cream12Jungle Scout Cobalt data reveals sales shifts,key market players,and top-performing products for cosmetics on Amazon

36、.This chapter examines recent trends for lipstick,lip stains,foundation,blush,eyebrow pencils,mascara,and more.CosmeticsCHAPTER 3Competitive LandscapeRevenueFirst-party(1P)vs.third-party(3P)sellersCompeting brandsCompeting products1P29%0%YoY3PMarket Trends:Year-over-YearSalesRevenueAverage priceRevi

37、ews30%38%1%45%0%YoY 8%YoY71%0%YoY3P1PTop five products by unit sales:Best-Selling Products:Past 90 DaysSacheu Lip Liner Stay-N-Peel Off Lip Liner TattooSales 44%LAURA GELLER NEW YORK Baked Correcting Powder FoundationSales 54%Julep Eyeshadow 101 Crme-to-Powder Waterproof Eyeshadow StickSales 9%LOrea

38、l Paris Makeup Telescopic Original Lengthening MascaraSales 19%LOreal Paris Makeup Voluminous Original Volume Building MascaraSales 17%13Market Share DynamicsMarket share leadersMarket share moversLargest YoY market share growthLargest YoY market share declineTop five brands by market shareLAURA GEL

39、LER NEW YORKURBAN DECAYSEPHORAe.l.f.BABE ORIGINALMehronMAYBELLINEbareMineralsJulepNYX PROFESSIONAL MAKEUP6%market share 1%YoY3%market share 1%YoY1%market share 1%YoY2%market share 1%YoY2%market share 1%YoY1%market share 1%YoY4%market share 1%YoY2%market share 1%YoY1%market share 1%YoY2%market share

40、1%YoYRevenue trendUnit sales trendMarket shareBrand 44%YoY 6%YoY 9%YoY 19%YoY 13%YoY6%4%4%3%2%33%YoY 1%YoY 7%YoY 24%YoY 9%YoY$24.09 8%YoY$10.64 6%YoY$9.36 2%YoY$28.10 9%YoY$26.99 3%YoYAverage priceMarket share trends reflect each brands market share within the eye skincare niche of Amazons Beauty&Pe

41、rsonal Care category only.Market trends data in this report was gathered using Cobalts Market Intelligence feature,which allows brands to research competitor performance,benchmark performance,and more across the Amazon marketplace.COBALT IN ACTION14Competition represents the level of competition for

42、 the keyword based on factors such as the number of sellers and product listings competing for visibility.Competition represents the level of competition for the keyword based on factors such as the number of sellers and product listings competing for visibility.Ranked by total search volumeRanked b

43、y total search volumeSearch TrendsPopular generic keywords|Past 30 daysKeywordMakeupMascaraLipglossLipstainBeautyMakeup brushesConcealerEyebrow pencils for womenBlushFoundationKeyworde.l.f.IL MAKIAGEe.l.f.makeupe.l.f.lip oilBeauty blenderWonderskin lip stainNYXRare beautye.l.f.concealerMaybelline fo

44、undationSearch trend-53%-10%-39%-30%-20%-13%-8%-25%+23%+9%Search volume1,187,514915,522763,211743,255557,864551,072530,492494,315354,858312,510Search volume570,072313,955302,392181,246180,654173,501162,087146,739144,120142,457Competition*Very HighVery HighVery HighVery HighVery HighVery HighVery Hig

45、hVery HighVery HighVery HighPopular branded keywords|Past 30 daysSearch trend-31%-8%-36%+27%+7%-47%+6%+38%-11%-13%Competition*Very HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighVery HighKeyword and share of voice data in this report was gathered using Cobalts Digital Sh

46、elf Analytics feature,which provides a detailed picture of how consumers search on Amazon and how competitors rank for important keywords.COBALT IN ACTION15Brands and retailers use Cobalts Ad Accelerator feature to optimize their Amazon advertising campaigns with advanced targeting and automation th

47、at enables them to put keywords and share of voice insights into action.COBALT IN ACTIONProduct TrendsShare of voice(SOV)leadersKeyword:LipstickTop brandsTop ranking productsTop brands and products by share of voice*REVLONCliniqueMAYBELLINE14%SOV14%SOV6%SOV13%SOVLOral Paris Colour Richewet n wild Si

48、lk Finish LipstickClinique Almost Lipstick Tinted Lip Balm*Share of voice represents Position-Weighted SOV,which factors in position in rankings and top-of-search placementsKeyword:Korean MakeupTop brandsTop ranking productsETUDETHESAEM7%SOV3%SOVNature Republic HONEY MELTING LIP*Mini Size*TIRTIR Mas

49、k Fit Red Cushion FoundationLANEIGE Neo Blurring Powder:Korean Oil Pore Blurring CompactKeyword:MakeupTop brandsTop ranking productse.l.f.MAYBELLINENYX PROFESSIONAL MAKEUPTIRTIR21%SOV6%SOV9%SOVe.l.f.Power Grip Primere.l.f.Glow Reviver Lip Oilessence Lash Princess False Lash Effect Mascara16Subcatego

50、ry SpotlightTop 10 Cosmetic Subcategories|Past 365 daysFoundationMascaraEyebrow colorLash Enhancers&PrimersEyelinerLipstickFoundation PrimersPowderConcealersLip Glosses13%5%4%4%4%4%3%3%5%5%Ranked by estimated revenue share17See how leading and emerging brands are performing across sales,revenue,and

51、search in Amazons Beauty&Personal Care category.Beauty&Personal Care Brand SpotlightCHAPTER 430-day trends30-day trends30-day trends30-day trendsAverage sale priceAverage sale priceAverage sale priceAvg.sale price$43.40 2%YoY$22.43 0%YoY$19.33 3%YoY$23.10 10%YoYUnits SoldUnits SoldUnits SoldUnits So

52、ldRevenueRevenueRevenueRevenue 36%YoY 10%YoY 4%YoY 15%YoY 37%YoY 10%YoY 7%YoY6%YoY“philosophy body wash”“Cerave eye cream”“Neutrogena eye cream”“Anastasia brow pencil”Sales 346%YoYSales 66%YoYSales 10%YoYSales 9%YoYSearches 32%YoYSearches 4%YoYSearches 9%YoYSearches 25%YoYphilosophy amazing grace fi

53、rming body emulsionCeraVe Skin Renewing Eye CreamNeutrogena Rapid Wrinkle Repair Eye CreamAnastasia Beverly Hills-Brow WizBest-selling productBest-selling productBest-selling productBest-selling productMost-searched branded keywordMost-searched branded keywordMost-searched branded keywordMost-search

54、ed branded keyword1830-day trends30-day trends30-day trends30-day trendsAverage sale priceAverage sale priceAverage sale priceAvg.sale price$9.35 9%YoY$21.36 10%YoY$115.14 1%YoY$33.59 1%YoYUnits SoldUnits SoldUnits SoldUnits SoldRevenueRevenueRevenueRevenue 11%YoY 3%YoY 18%YoY 20%YoY 4%YoY 12%YoY 19

55、%YoY 19%YoY“Covergirl mascara”“Tirtir cushion foundation”“Thank me later”“Ilia mascara”Sales 10%YoYSales 10%YoYSales 27%YoYSales 32%YoYSearches 3%YoYSearches 19%YoYSearches 3%YoYSearches 5%YoYCoverGirl&Olay Simply Ageless 3-in-1 Liquid FoundationTIRTIR Mask Fit Red Cushion FoundationElizabeth Mott T

56、hank Me Later Color Correcting Face PrimerILIA-Limitless Lash MascaraBest-selling productBest-selling productBest-selling productBest-selling productMost-searched branded keywordMost-searched branded keywordMost-searched branded keywordMost-searched branded keywordNEW BRAND19This chapter explores hi

57、storical advertising trends in Amazons Beauty&Personal Category,highlighting which bidding and targeting strategies have delivered the best PPC results.Beauty&Personal Care Advertising InsightsAdvertising SpendAccording to Jungle Scout data,Beauty&Personal Care brands spent more than$1 billion on Am

58、azon advertising in the first half of 2024 a 35%increase year-over-year.CHAPTER 5Advertising Spend by Ad Product|Q1-Q3 2024Analysis of a selection of Sponsored Display and Sponsored Products campaigns shows that Sponsored Products account for a majority of ad spend,underscoring their value in drivin

59、g product discoverability in the Beauty&Personal Care market.Almost two-thirds(73%)of PPC advertising spend has been used for campaigns targeting products between$10-$50.Q1 2024:Ad spend 30%YoYQ2 2024:Ad spend 38%YoYFrom Q1 to Q2 2024,ad spend grew by nearly 20%.Share of Advertising Spend by Product

60、 PriceSponsored Display3%Sponsored Products97%under$109%$51-$10013%$10-$2536%$101-$2002%$26-$5037%$200+3%36%9%13%37%2%3%20Return on Ad Spend(RoAS)RoAS remained flat from Q1 to Q2,and RoAS during both quarters was less than 5%different than the year-ago quarter.Additional insights from Jungle Scout,h

61、owever,provide clarity on how RoAS fluctuates by ad type and product price within Beauty&Personal Care.These trends can help you benchmark the success of your campaigns and guide decisions about new optimizations.Without exception,RoAS correlates closely with product price,with campaigns targeting t

62、he lowest-price products also delivering the lowest returns,and vice versa.For products priced between$1-$25 and$50-$200,Sponsored Display campaigns are generating the highest returns.For products between$25-$50 and over$200,however,Sponsored Products are more effective.Q1 2024:$4.59 3%YoYQ2 2024:$4

63、.59 3%YoY Sponsored Display:$5.84Sponsored Products:$5.19Year-over-Year Trends:Average 14-Day RoASRoAS by Ad ProductQuarterly RoAS Trends by Ad ProductRoAS by Product Price$1-$10$3.72$51-$100$4.80$11-$25$3.59$101-$200$6.79$26-$50$4.06$200+$10.09INSIGHTS21Sponsored Products Spotlight:Bidding and Targ

64、etingA closer look into a subset of Sponsored Products campaigns shows how targeting type and bidding strategy can impact RoAS.With manual targeting delivering 10%higher returns,its clear that brands that take a hands-on approach to keyword targeting and bid adjustments are reaping greater rewards.D

65、ynamic bids(down only)outperform other bidding strategies,and have maintained the most stable RoAS throughout 2024.This bidding strategy offers a strong balance between cost control and return on investment,and can help brands maintain competitiveness without overspending.Brands and retailers use Co

66、balts Ad Accelerator feature to optimize their Amazon advertising campaigns with advanced targeting and automation that improves ROI.RoAS by Targeting TypeRoAS by Bidding StrategyFixed Bids$4.63Manual$5.45Dynamic Bids(up and down)$4.85Dynamic Bids(down only)$6.36Automatic$4.96Rule Based Bids$4.77INS

67、IGHTS22Advertising Tips for Beauty&Personal Care BrandsTest and refine manual targetingImplement rule-based bidding strategies.Take advantage of Sponsored Display.Optimize and automate with Cobalt.Manual campaigns are consistently driving higher RoAS than automatic targeting,allowing brands to fine-

68、tune their keyword strategy and bidding for optimal performance.Testing and refining your manual targeting strategies can give your brand an edge in this market.Waiting for scheduled optimizations can mean lost sales.Leverage real-time data to continuously adjust your bids,implementing rule-based st

69、rategies that automatically adjust bids in response to competitor activity and consumer demand to stay ahead.Sponsored Display ads are delivering higher returns than Sponsored Products in the Beauty&Personal Care category.Allocate more budget to campaigns targeting niche audiences with high purchase

70、 intent.Managing large-scale campaigns manually leads to missed opportunities.Use tools like Ad Accelerator to automate bid adjustments,targeting refinements,and other optimizations based on real-time market data.This will ensure your campaigns deliver solid ROI while freeing up time to focus on hig

71、her-level strategies.“Retargeting can help increase conversion rates,particularly for higher-priced items where shoppers may have a longer consideration period before buying.Focus on audience retargeting with Sponsored Display to re-engage customers who have shown interest in your brand especially t

72、hose who have shown interest in premium products that drive better returns.”David WennbergProduct Manager,Jungle Scout Brand Owner,Hornz23Over the past decade,Jungle Scout has gathered a wealth of data points through continuous monitoring and analysis of Amazon.The tools used to build this report ar

73、e the same ones that 1 million+sellers,enterprise brands,retailers,and agencies have used to make confident decisions and develop effective strategies on Amazon.Get a personalized demo to see how our tools can help your business grow.Ready to track your Amazon market?Time to take the next step.Book

74、a Cobalt demo24G2 awards“Cobalt data has been fantastic for when we need to provide answers to internal stakeholders about competitors,entering a new market,or when our executive team is going through an acquisition.It gives us the exact size of the market on Amazon and ASIN-level details that we ne

75、ed for forecasting.”Elliot FreyNational Account Manager-Amazon,Rawlings Sporting Goods“Cobalt has provided insights into the fitness market and our advertising that have helped us improve and advance our strategy.It has given us greater confidence in our strategic decisions and performance.”Wyatt An

76、dersonPaid Media Associate,iFit“Cobalt is a fantastic way to take the guessing out of selling on Amazon.This tool has allowed our company to make informed decisions.We can now make decisions about our business with confidence.”Reed LeonhardtDigital Marketing Analyst,Escalade Sports25About this repor

77、tGet more ecommerce insights:2025 Consumer Trends Report2025 State of the Amazon SellerGuide:Turning Noise into StrategyGet inside the minds of consumers in this annual survey exploring the biggest factors influencing purchase decisions.Find out what brands are selling,how theyre advertising,and how

78、 their strategies are changing on Amazon and across ecommerce.Learn how to turn data like the insights in this report into strategic actions that move the needle on Amazon in this in-depth growth guide.Unless otherwise noted,data represents the U.S.market and reflects estimates based on a sampling o

79、f approximately 20,000 products in each market niche.Analysis includes year-over-year trends from January 1,2024-December 31,2024,compared to January 1,2023-December 31,2023;January 1,2024-December 31,2024,compared to January 1,2023-December 31,2023;and February 19,2024-February 17,2025,compared to

80、February 19,2023-February 17,2024.Additionally,it covers 90-day trends for the periods of September 1,2024-December 31,2024;September 1,2024-December 31,2024;and November 19,2024-February 17,2025.The report also includes 30-day trends from December 12,2024-January 11,2025;December 12,2024-January 11

81、,2025;and January 19,2025-February 17,2025.Advertising data represents data for Q1-Q3 2024 for 2,000+distinct brands and 90,000+unique advertising campaigns from large ecommerce enterprises.We encourage you to share,reference,and publish this reports findings with attribution to“Jungle Scout Cobalt”and a link to this page.For requests or media assets,contact .