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1、Netherlands plant-based foods retail market insights 2021 to 2023 with initial insights into the 2024 market Executive Summary This report shows the trends in retail sales of six plant-based product categories(meat,milk and drinks,cheese,yoghurt,dessert and cream)in the Netherlands between 2021 and

2、2023,based on data from Circana.It also presents initial insights into how the 2024 market is developing.The Dutch retail market for plant-based food was valued at 309 million in 2023.The total annual sales value of plant-based foods in the Netherlands grew by 1.8%between 2021 and 2023.Total unit sa

3、les of plant-based foods 1 in the Netherlands shrank by 1%between 2021 and 2023.After strong growth in previous years,this report finds signs of a slowdown amid price rises.While the value of sales increased between 2022 and 2023 in three plant-based categories,only plant-based cheese and cream cont

4、inue to grow in terms of both value and number of units sold.Data for the early part of 2024 suggests that there is a slight rebound in average weekly sales volume,following a dip from 2022 to 2023.1 Since unit sales data was not available for plant-based meat,the total unit sales figure is based on

5、 the five other product categories.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)2 Overview of plant-based food sales by category in the Netherlands,2021-2023 GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)3 Sales value Unit sales Sales volume 202

6、3,million 2022-23 change 2021-23 change 2023,million units 2022-23 change 2021-23 change 2023,million kg 2022-23 change 2021-23 change Meat 143.6 -2.5%-6.5%-10.8 -7.3%-12.5%Milk and drinks 98.3 8.2%13.3%52.6 -1.4%1.0%50.2 -2.3%-0.8%Cheese 11.7 -4.0%23.0%5.1 3.3%38.6%-Yoghurt 45.1 -0.9%-1.5%21.0 -8.4

7、%-15.6%12.0 -5.3%-13.3%Cream 5.4 8.6%16.0%3.9 2.5%7.5%0.9 4.9%10.6%Dessert 5.2 1.7%46.1%3.1 -3.5%35.9%1.0 -7.4%-2.9%Total 309.2 1.1%1.8%86.5 -2.9%-1.0%74.9 -3.6%-4.8%Table of contents Executive Summary 2 Table of contents 4 About the data 6 Key terms 7 Overall plant-based food market 8 The Dutch pla

8、nt-based market 8 Categories 10 Comparison to animal-based foods 12 Plant-based meat 13 Total market 13 Product format breakdown 14 Market share 15 Price trends relative to animal equivalent 16 Plant-based milk and drinks 17 Total market 17 Product format breakdown 19 Market share 20 Price trends re

9、lative to animal equivalent 21 Plant-based cheese 22 Total market 22 Product format breakdown 23 Market share 23 Price trends relative to animal equivalent 24 Plant-based yoghurt 25 Total market 25 Product format breakdown 26 Market share 27 Price trends relative to animal equivalent 28 Plant-based

10、dessert 29 Total market 29 Product format breakdown 30 Market share 31 Price trends 32 GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)4 Plant-based cream 33 Total market 33 Product format breakdown 34 Market share 35 Price trends relative to animal equivalent 36 Closing rem

11、arks 37 About the Good Food Institute Europe 38 Contact 38 GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)5 About the data This report is based on sales data gathered by Circana from retailers in the Netherlands.The data has been analysed by the Good Food Institute Europe.T

12、he data for the Netherlands covers retail sales in supermarkets.It does not include food service sales,such as restaurants.Data for 2021,2022 and 2023 covers the whole year.Data for 2024 covers only part of the year.For the Dutch data,the specific dates for each time period are:Full-year 2021:1 Janu

13、ary to 31 December 2021 Full-year 2022:1 January to 31 December 2022 Full-year 2023:2 January to 31 December 2023 Partial-year 2024:1 January to 21 April or 19 May 2024,depending on the product category To make a fair comparison between partial-year data for 2024 and full-year data for other years,d

14、ata for 2024 is presented on the basis of weekly averages and compared to weekly averages for other years.Since sales of each product are not necessarily spread evenly throughout the year,the comparison of weekly data should be interpreted with caution,particularly for seasonal products such as ice

15、cream.Note that since a different data provider has been used,with different product category definitions and coverage,the numbers in this report are not directly comparable to those in GFI Europes previous publication,Market insights on European plant-based sales 2020-2022 .GFI EUROPE /Netherlands:

16、Plant-Based Foods Retail Market Report(2021-2023)6 Key terms Plant-based:foods that are made from plants.Where data permits,we have focused specifically on plant-based products that aim to mimic the taste and texture of animal products.In some categories,non-analogue products such as those based on

17、beans or lentils are also included because the data does not permit further subcategorisation.Animal-based:food items derived from farmed animals,such as meat from chickens or milk from cows.Sales value:the total value of sales measured in euros().Unit sales:the total number of units of a product so

18、ld.A unit can refer to a pack,carton or tub,for instance.Sales volume:the total quantity of products sold measured in kilograms(kg)or litres,depending on the product category.PY 2024:partial year data for 2024,with the exact dates depending on the product category.Exact dates are indicated in graph

19、titles and explanatory text.Market share:the proportion of all sales in a wider product category(comprising both plant-based and animal-based versions)that is plant-based.This fraction is calculated by dividing plant-based sales by the sum of plant-based and animal-based sales.In this report,market

20、share has mostly been calculated on the basis of sales volume;however,it can also be calculated on the basis of sales value.Note that in this report,market share is calculated based only on retail sales of pre-packaged products.It does not account for sales in restaurants or products that are not pr

21、e-packaged,such as meat from a butchers counter.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)7 Overall plant-based food market The Dutch plant-based market The retail sales value of plant-based foods across six categories in the Netherlands (meat,milk and drinks,cheese,yo

22、ghurt,dessert and cream)increased by 1.8%between 2021 and 2023,reaching 309 million in 2023.The increase between 2022 and 2023 was 1.1%.Across the five categories for which unit sales data is available(all but meat),unit sales peaked in 2022 at 88 million units before falling 2.9%to 86 million units

23、 in 2023.For the five categories for which sales volume data is available(all but cheese),sales volume decreased by 4.8%between 2021 and 2023 and 3.6%between 2022 and 2023.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)8 Data for the period January to April 2024 suggests th

24、at the average weekly plant-based sales value across the six categories has dipped by 2.7%relative to the weekly average during 2023.For unit sales across all categories except meat,the weekly average remained the same as in 2023.For volume sales across all categories except cheese,the weekly averag

25、e was 0.4%higher than during 2023.This early data for 2024 suggests little overall change in the market,with a slight rebound in sales volume following a dip between 2022 and 2023.Note,however,that the early 2024 data is not directly comparable to 2023 sales data,because the time periods are not the

26、 same and sales of different products may vary throughout the year.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)9 Categories In 2023,the largest plant-based category by sales value was meat,at 144 million,accounting for 46%of the plant-based retail market value across the

27、 six categories.The plant-based milk and drinks category came in second place,at 32%of the market.There is no clear relationship between the size of each category and its rate of growth in sales value between 2022 and 2023:the two fastest-growing categories are cream(a small,emerging category with 8

28、.6%growth)and milk and drinks(a large,established category with 8.2%growth).Note that the rate of growth in sales value does not always directly represent the change in demand,due to the effects of price inflation.See each category section,below,for trends in unit sales and volume sales,which give a

29、 more accurate picture of how demand for each category is changing over time.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)10 On the basis of sales value,the plant-based category with the greatest market share relative to total retail sales of the plant-and animal-based ve

30、rsions of that product category is milk and drinks,where plant-based products accounted for 9.8%of retail sales value in 2023.Plant-based yoghurt and meat also account for reasonably large percentages of their overall markets,at 7.7%and 5.8%respectively.For details of market share on the basis of vo

31、lume or unit sales,see each product category section below.Sales value was used to provide consistent comparison in this case since volume and unit sales data is not available for all product categories.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)11 Comparison to animal-

32、based foods The graph to the right shows the percentage change in volume sales (kg or litres)for three plant-based categories and their animal-based equivalents:meat,milk and yoghurt.Plant-based sales volume declined more between 2022 and 2023 than the animal-based equivalents.For example,while plan

33、t-based meat sales declined by 7.3%,animal-based meat declined by only 2.2%.This pattern may be explained by the high inflation in 2022-2023,which likely influenced the spending power of consumers and their decisions to buy plant-based foods,which are generally more expensive than their animal-based

34、 equivalents.For example,in 2023,plant-based meat was 38%more expensive than animal-based meat.Inflation in the broader European economy has gone through periods of being high in 2022 and 2023,most likely impacting the spending power of consumers and making price a more important factor in spending

35、decisions.For the trends over time in the price premium of plant-based products,see the category-specific sections of this report.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)12 Plant-based meat Total market Between 2021 and 2023,the annual sales value of plant-based meat

36、 in the Netherlands decreased by 6.5%to 144 million.Over the same time period,sales volume declined by 12.5%to 10.8 million kg.Data on unit sales is not available for this category.The plant-based meat category includes meat analogues,which attempt to mimic the taste and texture of meat,such as plan

37、t-based burgers and meatballs.It does not include tofu or tempeh.For comparison,sales of tofu and tempeh together rose 6.3%between 2021 and 2023,reaching 9.6 million in 2023.The relatively strong performance of tofu and tempeh could be explained by their average price,which at 5.85 per kg in 2023 wa

38、s less than half of the average price of plant-based meat (13.30 per kg)and is also notably lower than the average price of pre-packaged animal-based meat(9.63).GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)13 Partial year data for 2024(from 1 January until 21 April)indica

39、tes a slight rebound in weekly average sales volume,which was 2.4%higher than in 2023,while weekly average sales value was 1.6%lower than in 2023.The discrepancy between sales value and sales volume can be explained by a fall in the average price per kg of plant-based meat,which may have encouraged

40、more sales by volume.Note that since the time periods being compared are not the same,the 2024 figures could be influenced by an uneven distribution of sales throughout the year.Product format breakdown In 2023,the best-selling type of plant-based meat was strips/cubes(25%of sales volume),followed b

41、y schnitzel(15%),burgers/patties(15%)and ground meat(12%).Burgers have lost some market share,falling from 19.7%in 2021 to 13.7%in early 2024.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)14 Market share Plant-based meat had a market share of 4.5%in 2021,which fell to 4.3%

42、in 2023 before rebounding slightly to 4.4%in early 2024.This is calculated as a percentage of the overall sales volume for both plant-based meat and pre-packaged animal-based meat.2 On the basis of sales value,the market share of plant-based meat appears to be falling.However,this is a reflection of

43、 the shrinking price premium of plant-based meat relative to animal-based meat rather than a drop in sales performance.The steadier market share seen on a volume basis suggests that plant-based meat remains popular with a core group of consumers.It also suggests that the falling price premium of pla

44、nt-based meat has not significantly increased adoption possibly because the price per kg of plant-based meat rose between 2021 and 2023.2 Circana only gathers data on pre-packaged meat sales,so the market share is based on this figure rather than total meat sales.GFI EUROPE /Netherlands:Plant-Based

45、Foods Retail Market Report(2021-2023)15 Price trends relative to animal equivalent In 2021,plant-based meat was 63%more expensive per kg than animal-based meat,costing an average of 12.45 per kg compared to 7.66 per kg for animal-based meat.However,this price premium has decreased over time,falling

46、to just 35%in the period January to April 2024.The falling price premium has been caused by the price of animal-based meat rising faster than that of plant-based meat between 2021 and 2023,although both have dropped slightly between 2023 and early 2024.GFI EUROPE /Netherlands:Plant-Based Foods Retai

47、l Market Report(2021-2023)16 Plant-based milk and drinks Total market Between 2021 and 2023,the annual sales value of plant-based milk and drinks increased by 13%to 98 million.Over the same time period,unit sales remained roughly level,increasing by 1%to 53 million units,and sales volume also remain

48、ed roughly level,decreasing by 0.8%to 50 million litres.Unit and volume sales were at their highest in 2022.Between 2022 and 2023,unit sales fell by 1.4%,while sales volume fell by 2.3%.Sales value,however,grew by 8.2%.Partial year data for 2024 indicates that the average weekly sales value of plant

49、-based milk and drinks was 3.1%lower in the period 3 January to April 2024 than in the calendar year 2023,while unit and volume sales decreased by 1.4%and 1.5%,respectively.It is possible that sales have been negatively affected by the new tax introduced on 1 January 2024 on all plant-based milks ex

50、cept soy milk.The plant-based drink category includes plant-based milks as well as other drinks containing a dairy alternative component,such as flavoured drinks,chocolate drinks and coffee drinks.3 Data for chilled plant-based milk and drinks is for 1 January until 21 April 2024,while data for ambi

51、ent plant-based milk and drinks is for 1 January until 19 May 2024.All graphs in this section covering early 2024(January to April)use the sum of weekly averages for the two different time periods.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)17 GFI EUROPE /Netherlands:Pla

52、nt-Based Foods Retail Market Report(2021-2023)18 Product format breakdown In 2023,ambient plant-based milk and drinks dominated the category,accounting for 86%of sales volume compared to just 14%for chilled.Oat-based drinks are the largest segment,accounting for 42%of sales volume in 2023,followed b

53、y soy(32%)and almond(18%).The proportion of drinks that are oat-based is growing.Plant-based milk accounted for 89%of sales volume in 2023,followed by flavoured drinks (5.9%),chocolate drinks(4.2%)and coffee drinks(0.6%).GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)19 Mar

54、ket share After an increase from 7.5%in 2021,plant-based milk and drinks have maintained a fairly steady market share 4 of around 8%of sales volume(of plant-based and animal-based milk and dairy drinks),with only a slight dip to 7.9%in early 2024.4 Market share is calculated on the basis of both ani

55、mal-based dairy milk and animal-based dairy flavoured drinks.Because the time periods for which 2024 data is available are not directly comparable between chilled and ambient categories,market share has been calculated on the basis of weekly average figures.GFI EUROPE /Netherlands:Plant-Based Foods

56、Retail Market Report(2021-2023)20 Price trends relative to animal equivalent Plant-based milk and drinks are on average more expensive per litre than animal-based dairy milk and flavoured dairy drinks.The price of both plant-and animal-based milk and dairy drinks increased until 2023 before dipping

57、slightly in early 2024.The price gap fell from 41%in 2021 to 24%in 2022,before increasing again to 29%in early 2024.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)21 Plant-based cheese Total market Between 2021 and 2023,the annual sales value of plant-based cheese increased

58、 by 23%to 11.7 million,with a peak of 12.1 million in 2022.Over the same time period,unit sales increased 3.3%to 5.1 million units.Sales volume data was not available for plant-based cheese,so it is not possible to show the trend in the actual quantity of plant-based cheese sold.The weekly average s

59、ales value of plant-based cheese was 9.4%lower from 1 January to 21 April 2024 than during the calendar year 2023,while unit sales were 4.2%lower.While the early 2024 data is not directly comparable to the 2023 data because it only covers part of the year,it suggests that plant-based cheese is now p

60、erforming slightly less well after a peak in unit sales.However,the decline in sales value between 2022 and early 2024 might be related to a steady decrease in the average price per unit of plant-based cheese.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)22 Product format

61、breakdown Cheese for snacking accounted for 34.6%of unit sales in 2023,followed by cheese for sandwiches(37.5%)and cheese for cooking 5 (27.8%).The “sandwich”segment is growing in market share over time,while the cooking and snacking segments are both decreasing.Market share The market share of plan

62、t-based cheese(as a percentage of both plant-and animal-based dairy cheese)peaked at 1.01%of unit sales in 2023,falling to 0.96%in early 2024.5 The categories cheese for snacking(snacken ),cheese for sandwiches(broodbeleg )and cheese for cooking(koken )are categories used by Circana.Cheese for snack

63、ing includes cheddar,cream cheese,camembert and cheese platters.Cheese for sandwiches includes mozzarella,gouda,white cheese and (plant-based)“goats”cheese.Cheese for cooking includes many of the same types as cheese for sandwiches(mozzarella,gouda and white cheese)as well as parmesan,pizza cheese,c

64、heddar,Greek style,baking cheese,fondue and ricotta.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)23 Price trends relative to animal equivalent In this section,average price is calculated per unit rather than per kg,as sales volume data is not available for plant-based che

65、ese.This means that the results cannot be directly compared to the prices of other categories,for which average prices are calculated on the basis of kg or litres.In 2021,a unit of plant-based cheese was roughly the same price as a unit of animal-based cheese,at only 2%more expensive.Over time,plant

66、-based cheese has become cheaper per unit,reaching 29%cheaper in early 2024.This is partly due to falling prices per unit for plant-based cheese and an increase between 2021 and 2023 in the average price per unit of animal-based cheese.The lack of sales volume data means it is not possible to tell h

67、ow the average size of a unit of cheese is changing over time.Hence,the graphs here should not be interpreted to mean that plant-based cheese is becoming cheaper per kg,either over time or compared to animal-based cheese.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)24 Pla

68、nt-based yoghurt Total market Between 2021 and 2023,the annual sales value of plant-based yoghurt in the Netherlands remained roughly level,decreasing by only 1.5%to 45.1 million.Over the same time period,unit sales fell by 16%and sales volume fell by 13%.Data for 1 January to 21 April 2024 suggests

69、 an uptick in demand,with weekly average sales volume being 7.9%higher and unit sales being 8.1%higher than during the calendar year 2023.Sales value,in contrast,was 3.3%lower than in 2023,a difference that can be attributed to the drop in average price per kg during early 2024.Note that the time pe

70、riods for 2023 and 2024 are not directly comparable.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)25 Product format breakdown In 2023,most plant-based yoghurt was based on soy(86%of sales volume),followed by coconut(12%).Others,including oat and almond,accounted for less t

71、han 3%of sales volume.The proportions have not changed significantly over time.Just over half of yoghurt sales(55%of sales volume)in 2023 were natural yoghurt,with 45%being yoghurt with additions such as fruit or vanilla flavouring.Again,these proportions have remained approximately steady over time

72、.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)26 Market share The market share of plant-based yoghurt,compared to all plant-and animal-based yoghurt retail sales by volume,fell from 6.3%in 2021 to 5.7%in 2023 before recovering slightly to 6%in early 2024.GFI EUROPE /Nethe

73、rlands:Plant-Based Foods Retail Market Report(2021-2023)27 Price trends relative to animal equivalent The price premium of plant-based relative to animal-based yoghurt has fallen over time.In 2021,plant-based yoghurt was on average 69%more expensive per kg than animal-based yoghurt,but by early 2024

74、 that gap had fallen to 29%.While both plant-based and animal-based yoghurt increased in average price between 2021 and early 2024,the average price per kg of plant-based yoghurt fell between 2023 and early 2024,while the average price of animal-based yoghurt continued to rise slightly.GFI EUROPE /N

75、etherlands:Plant-Based Foods Retail Market Report(2021-2023)28 Plant-based dessert Total market Between 2021 and 2023,the annual sales value of plant-based desserts in the Netherlands rose by 46%to 5.2 million,with most of the increase happening between 2021 and 2022.Over the same time period,unit s

76、ales rose 36%to 3.06 million units(following a peak of 3.17 million units in 2022),and sales volume declined 2.9%to 1.02 million kg(following a peak of 1.1 million kg in 2022).Data 6 from 1 January to 21 April 2024 suggests a decline relative to the calendar year 2023,with average weekly sales value

77、 being 3.8%lower,unit sales down 9.1%and sales volume down 6.9%.These figures could be affected by seasonal variations in sales throughout the year.6 Data for chilled plant-based desserts is for 1 January until 21 April 2024,while data for ambient plant-based desserts is for 1 January until 19 May 2

78、024.All graphs in this section covering early 2024 (January to April)use the sum of weekly averages for the two different time periods.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)29 Product format breakdown Most plant-based desserts are ambient (as opposed to chilled),ac

79、counting for 64%of sales volume in 2023(down from 84%in 2021).It is not clear what caused the sharp change between 2021 and 2022.The majority of plant-based desserts are based on soy(85%of sales volume in 2023),with other base ingredients including coconut(6.5%)and almond (2.5%).GFI EUROPE /Netherla

80、nds:Plant-Based Foods Retail Market Report(2021-2023)30 Market share The market share of plant-based desserts 7 was highest in 2022,at 1.2%of volume sales,and fell slightly to 1%in early 2024.7 Calculated as a percentage of overall plant-based and animal-based dessert sales.The animal-based dessert

81、category includes vla(a type of Dutch dessert similar to custard).GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)31 Price trends On average,plant-based desserts are significantly more expensive per kg than animal-based desserts,ranging from 98%more expensive during 2022 to

82、70%more expensive during 2021.Both plant-based and animal-based desserts have risen in price since 2021.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)32 Plant-based cream Total market Between 2021 and 2023,the annual sales value of plant-based cream in the Netherlands rose

83、 by 16%to 5.4 million.Over the same period,unit sales rose by 7.5%to 3.9 million units and sales volume rose by 10.6%to 0.89 million kg.Weekly average data for January to April 2024 indicates that sales value was 4.8%lower,unit sales were 12.3%lower and sales volume was 8.1%lower in early 8 2024 tha

84、n in 2023.This trend may be influenced by uneven consumption of cream throughout the year.8 Data for chilled plant-based cream is for 1 January until 21 April 2024,while data for ambient plant-based cream is for 1 January until 19 May 2024.All graphs in this section covering early 2024 (January to A

85、pril)use the sum of weekly averages for the two different time periods.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)33 Product format breakdown In 2023,the most common type of cream was cooking cream(68%of sales volume),followed by spray cream(19%)and whipped cream(7%).So

86、ur cream and crme fraiche together accounted for 5%of sales volume.The market share of spray cream has grown significantly.Soy-based cream is the largest segment(59%of sales volume in 2023),followed by oat(21%).Coconut-based cream jumped from 0%in 2023 to 5%in early 2024,possibly indicating new prod

87、uct launches.In 2023,59%of plant-based cream sales by volume were of ambient products.The share of chilled cream rose from 35%in 2021 to 41%in 2023.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)34 Market share The market share of plant-based cream increased from 3%of sales

88、 volume in 2021 to a peak of 3.5%in 2023.The dip back to 3.2%in early 2024 might be related to the increase in price relative to animal-based cream see the next section.Plant-based cream:share of the Netherlands total(plant-and animal-based)cream market,2021-April 2024 (%of sales volume)GFI EUROPE /

89、Netherlands:Plant-Based Foods Retail Market Report(2021-2023)35 Price trends relative to animal equivalent Plant-based cream was 30%more expensive than animal-based cream in 2021 but reached price parity with animal-based cream in 2023,before becoming 8%more expensive in early 2024.The rebound in pr

90、ice premium reflects both an increase in the price of plant-based cream and a dip in the price of animal-based cream.GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)36 Closing remarks While sales value continues to rise for several plant-based categories in the Netherlands,t

91、he underlying decrease in sales volume suggests that price increases may be playing a role in moderating demand for plant-based foods.Nevertheless,demand is still growing in some categories including plant-based cheese and cream,suggesting that consumers are still eager to explore what the plant-bas

92、ed category can offer.Further investment in research,innovation and infrastructure would help to meet consumers expectations and bring down prices.Helen Breewood,Research and Resource Manager at the Good Food Institute Europe While plant-based food retail sales demand was moderated between 2021 and

93、2023,over the past year we have seen Dutch retailers make the plant-based category a priority.Eleven Dutch supermarkets have committed to selling 60%plant-based proteins by 2030 ,and both Lidl and Jumbo are reducing the price of plant-based meat to be on par with its animal equivalents.These types o

94、f ambitious actions to increase the availability and reduce the price of plant-based foods are key to making the category more appealing and Dutch consumers will benefit from this over the coming years.Carlotte Lucas,Head of Industry at the Good Food Institute Europe GFI EUROPE /Netherlands:Plant-Ba

95、sed Foods Retail Market Report(2021-2023)37 About the Good Food Institute Europe The Good Food Institute Europe is a nonprofit and think tank helping to build a more sustainable,secure and just food system by diversifying protein production.We work with scientists,businesses and policymakers to adva

96、nce options like plant-based and cultivated meat ensuring they are delicious,affordable and accessible across Europe.By making meat from plants and cultivating it from cells,we can reduce the environmental impact of our food system and feed more people with fewer resources.GFI Europe is powered by philanthropy.Contact Helen Breewood Research and Resource Manager,GFI Europe europegfi.org GFI EUROPE /Netherlands:Plant-Based Foods Retail Market Report(2021-2023)38