《畢馬威（KPMG）：2025全球技術報告：消費與零售行業洞察（英文版）（16頁）.pdf》由會員分享，可在線閱讀，更多相關《畢馬威（KPMG）：2025全球技術報告：消費與零售行業洞察（英文版）（16頁）.pdf（16頁珍藏版）》請在三個皮匠報告上搜索。

1、KPMG global tech report:Consumer and retail insightsAccelerating with intentKPMG International|KPMG.Make the Difference.AI is generating widespread business value 09About the authors 14Methodology1303Accelerating with intent:Why consumer and retail must level up on data04Key findingsThe highly inten

2、tional digital transformation strategies of C&R businesses can deliver superior results0507Targeted improvements are enhancing data maturity The future for consumer and retail 12ContentsHow KPMG can help 152KPMG global tech report:Consumer and retail insights 2025 Copyright owned by one or more of t

3、he KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.Accelerating with intent:Why consumer and retail must level up on dataIn an era of rapid technological advancements,consumer and retail companies are amassing vast amounts of data.However,th

4、e challenge lies in transforming this data into actionable insights.While there is a consensus that data is pivotal for driving performance and competitiveness,many businesses struggle to convert it into meaningful outcomes.They find themselves inundated with information,yet lacking the critical ins

5、ights necessary for sustainable growth and innovation.”Isabelle Allen Global Head of Consumer&Retail,KPMG InternationalConsumer and retail(C&R)companies are embracing digital transformation with a renewed sense of direction.To move forward at speed,they must ramp up investment in their data capabili

6、ties.Todays challenging economic climate is forcing consumers and organizations to adapt.According to KPMGs recent global Consumer&Retail CEO Outlook,81 percent of industry execs expect the cost of living crisis to negatively impact their organization for the next three years.1 To succeed,consumer a

7、nd retail companies must anticipate and adapt to consumers evolving needs and preferences.Technology can help them achieve that.By harnessing the power of data,businesses can gain a deeper understanding of their customers,optimize their operations,and deliver personalized and seamless experiences th

8、at drive loyalty and growth.But,the reality is,many C&R companies fall short with these data ambitions.As noted in KPMGs report:From data overload to data-driven decisions in retail,“Many retailers are not able to create the unified data and insights they require,due to inadequate infrastructure,sil

9、oed data and departments,multiple but disparate technology systems,and out-of-sync transformations.”2Against this backdrop,the KPMG Global Tech Report 2024,based on a survey of 2,450 executives from 26 countries across eight sectors,explores how C&R businesses are using technology to create value at

10、 a time of significant volatility,and how they are overcoming challenges such as poor data quality,siloed data and capability gaps.Our research,which features insights from 490 executives from C&R businesses,suggests the sector is pursuing a targeted technology investment strategy.More sophisticated

11、 data capabilities and scaling-up artificial intelligence(AI)use cases with trust and security in mind can help leading businesses secure competitive advantage.1 KPMG,Consumer&Retail CEO Outlook,2024.2 KPMG,From data overload to data-driven decisions in retail,2025.3KPMG global tech report:Consumer

12、and retail insights 2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.3Key findingsThe highly intentional digital transformation strategies of C&R.Targeted improvements are enhancing data maturity AI

13、is generating widespread business value The future for consumer and retail About the authorsMethodology How KPMG can helpAccelerating with intentKey findingsnow say they are effectively securing insight from the data,up from 38 percent a year ago.However,they still lag their peers in other sectors.T

14、argeted improvements are enhancing the sectors data maturity Over the past 12 months,C&R businesses have matured markedly in terms of their data management programs.For example,Around three-quarters AI is generating widespread business value,with operational efficiency and product innovation key asp

15、irationsIn 2024,the proportion of technologies bringing profitability gains to C&R businesses saw a year-on-year increase.These companies investment decisions are more disciplined and based on past success The highly intentional digital transformation strategies of consumer and retail businesses are

16、 delivering superior results say their tech investment priorities reflect proven returns.of C&R companies have already secured value from active AI use cases.Now,they are focusing on scaling and acceleration.52%74%73%Source:KPMG global tech report 20244KPMG global tech report:Consumer and retail ins

17、ights 2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.The highly intentional digital transformation strategies of C&R.Targeted improvements are enhancing data maturity AI is generating widespread bu

18、siness value The future for consumer and retail Accelerating with intentAbout the authorsMethodology How KPMG can helpKey findingsThe highly intentional digital transformation strategies of C&R businesses can deliver superior resultsRather than defaulting to copy their competitors tech investment ch

19、oices,as seen in the 2023 research,C&R companies are shifting to a more targeted approach.They are focusing their tech spending on the areas with the greatest potential to drive returns.And this focused approach is paying off.For every technology type in our research,the proportion of C&R companies

20、reporting greater profitability because of their investments has increased year-on-year.Moreover,these businesses are more likely to see larger profit increases(10 percent or more)in comparison with the cross-sector average.Figure 1:Year-on-year increase in proportion of C&R technology executives co

21、nfirming digital transformation efforts have positively impacted their organizations profitability Over the past 24 months,have your digital transformation efforts with the following technologies positively impacted your organizations profitability?Increase summary 36%35%34%29%28%28%Modern delivery(

22、including low code/no code)CybersecurityVR/AR/XR(including Metaverse)and spatial computingAI and automation(including generative AI)XaaS technologies(including public cloud or multi-cloud)Data and analyticsYoY shiftSource:KPMG global tech report 20245KPMG global tech report:Consumer and retail insig

23、hts 2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.Targeted improvements are enhancing data maturity AI is generating widespread business value The future for consumer and retail Accelerating with

24、intentAbout the authorsMethodology How KPMG can helpKey findingsThe highly intentional digital transformation strategies of C&R.In todays price-conscious climate for consumers and businesses,data is unlocking greater profitability for the industry.As seen in the KPMG research From data overload to d

25、ata-driven decisions in retail,3 dynamic data-driven pricing tools that adapt prices to market forces,competitor moves and customer behavior patterns,are helping retail and consumer companies enhance their profits.A KPMG report,The Australian Retail Outlook,highlights the critical need for retailers

26、 to embrace advanced technologies to compete effectively.“The future of retail success lies in creating seamless,personalized,and engaging experiences that resonate with customers on an emotional level.This means leveraging data analytics to personalize the shopping experience and integrating backen

27、d systems to help achieve real-time visibility across touchpoints.By embracing these technologies,Australian retailers can capture a share of the growing e-commerce market and build lasting customer loyalty.”James Stewart,National Sector Leader for Consumer and Retail,KPMG AustraliaBarry Raghunathan

28、,Consumer&Retail Technology Leader at KPMG in country,notes that the most productive change journeys in the sector are led by CIOs who prioritize a holistic technology strategy Early adopters are yielding significant benefits,”confirms Martin Sokalski,US Consulting Technology Leader for Consumer and

29、 Retail KPMG in country.“AI-powered solutions are delivering quick returns in areas such as store support and inventory management.Data analytics tools are enabling them to identify their most profitable products and to get those in front of customers.”that is underpinned by driving strategic busine

30、ss value,as opposed to seeking technology optimization alone.“The strategist lens goes beyond technological factors of a certain project in silo and adjusts to optimize the long-term impacts on,say,the employee experience and the strategic goals of the enterprise,”Raghunathan says.The 2024 KPMG Glob

31、al Tech Report data indicates that this strategist ethos is beginning to shape the sectors spending habits.In contrast with 2023,instead of merely imitating their competitors investment patterns,C&R companies are now laser-focused on what works best for them.Consequently,following competitors is no

32、longer the top driver of tech investment decisions.In this latest research,74 percent say their priorities for technology investments reflect proven returns on previous investment,up from 50 percent in 2023.The number of companies investing based on the results of trials and proof-of-concept(PoC)tes

33、ting has also increased markedly.This disciplined and methodical investment approach is set to continue.While most C&R respondents plan to invest further in the tech categories measured,this is at a slightly lower rate than the cross-sector average,indicating considered restraint.say their prioritie

34、s for technology investments reflect proven returns on previous investment,up from 50 percent in 2023.74%Source:KPMG global tech report 20243 KPMG,From data overload to data-driven decisions in retail,2025.KPMG global tech report:Consumer and retail insights 2025 Copyright owned by one or more of th

35、e KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.6Key findingsTargeted improvements are enhancing data maturity AI is generating widespread business value The future for consumer and retail Accelerating with intentAbout the authorsMethodolo

36、gy How KPMG can helpThe highly intentional digital transformation strategies of C&R.52%of these businesses describing their ability to extract meaningful insight from data as influential or embedded,up from 38 percent in 2023.Figure 2:Proportion of C&R respondents in the top two levels of data matur

37、ity(influential and embedded)How effective are your data and analytics activities in the following areas?Influential/Embedded SUMMARY33%36%38%40%41%35%50%50%52%46%49%49%20232024Data accessibility:Ensuring users have the data they need to fulfill their roles,helping to enable emerging technologies an

38、d the partner ecosystemData investments:Ensuring data system investments align with priorities of all business stakeholdersExtracting meaningful insights:Filtering through data repositories to find useful insights that will benefit customers and business operationsData science:Using real-time or pre

39、dictive analytics to inform decisions across the businessData monetization:Leveraging data for competitive advantage in newbusiness modelsData culture:Educating employees so they can appreciate the value of data and utilize it in their daily working livesSource:KPMG global tech report 2024Targeted i

40、mprovements are enhancing data maturity Over the past year,the proportion of C&R companies in our study reaching the most advanced stages of maturity for their data-management activities has increased significantly,with 52 percent of these businesses describing their ability to extract meaningful in

41、sight from data as influential or embedded,up from 38 percent in 2023.And 50 percent say the same about data accessibility,a 17-percentage-point increase on a year ago.7KPMG global tech report:Consumer and retail insights 2025 Copyright owned by one or more of the KPMG International entities.KPMG In

42、ternational entities provide no services to clients.All rights reserved.Key findingsThe highly intentional digital transformation strategies of C&R.AI is generating widespread business value The future for consumer and retail Accelerating with intentAbout the authorsMethodology How KPMG can helpTarg

43、eted improvements are enhancing data maturity Nevertheless,maturity in this sector lags the levels recorded in other sectors.According to Raghunathan,Consumer Packaged Goods(CPG)companies should strive to improve their first-party data efforts and how that data informs their workflows.And regarding

44、third-party data strategies:“Were seeing a lot of inefficiency,a lot of missed opportunities,”says Sokalski.“Thankfully,many in the sector are crafting a single view of the customer across different channels.”While acquiring third-party data has long been the priority,many fail to utilize the data t

45、o its full potential for more targeted marketing personalized recommendations,or improved supply chain management.Raghunathan cites the example of a leading CPG business that spends millions of dollars each year on third-party data from a retail partner but uses less than one-tenth of the data colle

46、cted.As well as being more selective as to which third-party datasets they purchase,organizations should put those sources to work by using the insights to enhance their operations.For instance,learnings about customer appetites can help enhance product design and inventory management to minimize wa

47、stage,and insights on unit locations can bring new supply chain efficiencies to accelerate production and distribution.One data management area of particular focus is the imperative to plug leaks in voice-of-the-customer data strategies.Indeed,60 percent of C&R respondents say that they collect cust

48、omer feedback but frequently fail to use the insights.Stubborn data disconnects between contact channels obstruct the transfer of customer insights across C&R businesses.These disconnects also limit the functionality of the omnichannel capabilities C&R companies have been investing into over the pas

49、t decade.Despite years of work unifying data and silos into a centralized source,many companies are still yet to establish a true single source of truth for their customer data,says Raghunathan.So,rather than having seamless omnichannel interactions between a providers e-commerce platform,physical s

50、tores and marketing campaigns,for example,often consumers must endure fragmented shopping experiences because various pieces of data remain trapped within different channels.To help resolve this,the sector needs to persevere with prioritizing its first-party data strategies and addressing the data s

51、iloes and legacy systems that underpin its various delivery platforms.Strengthening data foundations would also help C&R businesses to become more agile and adaptive.Many point to scenario-forecasting and risk-identification workshops as especially important to their ability to respond to evolving m

52、arket trends and emerging risks.Find out about our six key pillars for data strategies here.of C&R respondents say that they collect customer feedback but frequently fail to use the insights.Stubborn data disconnects between contact channels obstruct the transfer of customer insights across C&R busi

53、nesses.60%Source:KPMG global tech report 20248KPMG global tech report:Consumer and retail insights 2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.Key findingsThe highly intentional digital transfor

54、mation strategies of C&R.AI is generating widespread business value The future for consumer and retail Accelerating with intentAbout the authorsMethodology How KPMG can helpTargeted improvements are enhancing data maturity 4 KPMG,Navigating the future of seamless commerce in Asia Pacific,2024.5 KPMG

55、,Consumer&Retail CEO Outlook,2024Figure 3:Consumer and retails short-term goals for harnessing AI over the next two years(in order of priority)Source:KPMG global tech report 2024AI is generating widespread business valueC&R businesses are implementing AI with some urgency:73 percent report already h

56、aving achieved business value from such initiatives.That mirrors the findings of our recent research on retail in the Asia-Pacific region,where nearly every company surveyed is exploring or implementing AI.Several executives noted that the rate of uptake is surpassing any previous technology.4 Simil

57、arly,our latest Consumer&Retail CEO Outlook research found leaders in the sector now see the race to embrace and embed generative AI(Gen AI)as their third-biggest challenge;only economic uncertainty and geopolitical complexity are more top-of-mind.5 Respondents to this research point to a wide range

58、 of examples,including opportunities for operational efficiencies and the potential to drive revenue growth through new product development.Boosting operational efficiency(automating repetitive tasks and enhancing the employee experience)Product and service development and innovationAdvanced pattern

59、 detection and issue resolutionCustomer service automation(external use)Energy management and ESG deliveryFraud/risk/security incident detection and response9KPMG global tech report:Consumer and retail insights 2025 Copyright owned by one or more of the KPMG International entities.KPMG International

60、 entities provide no services to clients.All rights reserved.Key findingsThe highly intentional digital transformation strategies of C&R.Targeted improvements are enhancing data maturity The future for consumer and retail Accelerating with intentAbout the authorsMethodology How KPMG can helpAI is ge

61、nerating widespread business value 39%plan to shift to a centralized approach to AI experimentation once they have obtained a critical mass of ideas from the workforce.C&R businesses encourage cross-functional collaboration to drive the discovery of new AI use cases.Indeed,46 percent of these busine

62、sses say open collaboration is their preferred approach,with AI centers of excellence or other working groups that include colleagues from across their organizations.As they scale AI implementation,C&R companies are conscious of the imperative to maintain good governance,with trust and cybersecurity

63、 key considerations.KPMGs C&R CEO Outlook6 found leaders preparing carefully to govern their own use of AI and automation.In that research,many C&R CEOs(84 percent which is higher than all other sectors surveyed)agreed that the degree of regulation for Gen AI should mirror that of climate commitment

64、s.This governance imperative will likely see new control structures emerge.Currently,39 percent plan to shift to a centralized approach to AI experimentation once they have obtained a critical mass of ideas from the workforce.“The number of use cases is growing exponentially,”says Raghunathan.“C&R c

65、ompanies need to prioritize,but it also forces them to focus on governance.As these use cases come to life,its clear some of the models do include problematic biases.”of these businesses say open collaboration is their preferred approach,with AI centers of excellence or other working groups that inc

66、lude colleagues from across their organizations.46%6 KPMG,Consumer&Retail CEO Outlook,2024.Consumer and retail companies are rapidly transforming through digitalization and enhanced customer experiences.As Gen AI becomes a key investment area,organizations must prioritize a holistic strategy that al

67、igns with immediate business goals and delivers sustainable value.This strategic approach should focus on the long-term impact on customer experience and overall business objectives,helping ensure that investments drive meaningful business value beyond individual technical projects.”Puneet Mansukhan

68、i Head of Global Retail Digital Technology and Transformation KPMG in IndiaSource:KPMG global tech report 202410KPMG global tech report:Consumer and retail insights 2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All r

69、ights reserved.Key findingsThe highly intentional digital transformation strategies of C&R.Targeted improvements are enhancing data maturity The future for consumer and retail Accelerating with intentAbout the authorsMethodology How KPMG can helpAI is generating widespread business value Leading tre

70、nds in AI in RetailPersonalized marketing Analyzing customer behavior and purchase history to generate personalized marketing messages or even customized product recommendations.Customer service Generating responses to customer enquiries and creating guides to help customers resolve issues.Product d

71、evelopment Designing mockups for new products or visualize changes to existing products.Employee training Tailoring training programs to individual employees,considering their existing skills,learning pace,and areas of interest or weakness.Demand forecasting Assist in predicting demand trends or inv

72、entory issues.Virtual try on Using AR customers can virtually try on clothes.AI can analyze the fit,color,style preferences,and suggest items that customers might like based on their past behavior and preferences.Virtual shopping assistants Personalized assistance to online shoppers,helping them fin

73、d products,answering questions.123456Customer segmentation Customized website content for individuals,such as personalized product descriptions relevant to the users interest.Store layout&design Analyzing data such as foot traffic patterns,purchase history and external factors to optimize store layo

74、ut and design.Pricing strategy Adjusting pricing to optimize profitability,sales or market share based on factors such as supply,demand,buying patterns and competitor pricing.Fashion trends Predicting future fashion trends based on data and even generates completely new designs.Sustainability Genera

75、tes design options for products using eco-friendly innovations.Individualization As data becomes more robust,the focus will move from segmentation to individualization leading to promotions based on historical purchases,current cart and browsing time.AI would start prompting recommendations on the p

76、revious purchase to help improve the pairing standards.Supply Chain Optimization Omni-channel retail demands optimized supply chains,where AI analyzes data to recommend fulfillment and route optimization,leading to improved deliveries,cost reduction and greater efficiency.789101112131411KPMG global

77、tech report:Consumer and retail insights 2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.Key findingsThe highly intentional digital transformation strategies of C&R.Targeted improvements are enhanci

78、ng data maturity AI is generating widespread business value The future for consumer and retail Accelerating with intentAbout the authorsMethodology How KPMG can helpOur research suggests C&R businesses are making good progress on digital innovation,benefiting from increased profitability as a result

79、.Increased data maturity and investments in AI are paying off.Now,however,they must double down on their strategies to navigate the turbulent landscape with confidence and clarity.In particular,C&R executives should:Our research suggests C&R companies are at a key juncture in their digital transform

80、ation journeys.Their challenge now is to build on early successes with increased investment in data,AI and other technologies,while reviewing risk structures to help ensure crucial safeguards are in place.The future for consumer and retail Extend access to data,including first-party data,driving ins

81、ight and business action,for instance with product design,warehouse operations and inventory management;01.Work cross-functionally to embed new capabilities into existing workflows,rather than simply adding new functionality to the technology stack;03.Look beyond the low-hanging fruit for automation

82、 and Gen AI to focus on complex use cases,such as more accurate forecasting,better scenario planning and superior workforce management;and05.Build robust governance structures capable of protecting the organization and its key stakeholders as AI take-up accelerates.06.Be ruthless in pulling the plug

83、 on third-party data acquisition projects that are not bringing in enough real value;02.Optimize the in-store workforce to help improve margin and productivity:use data to optimize headcount modeling along with long-range planning,including predictive analysis capabilities to project peak hours base

84、d on internal and external factors such as seasonality,weather,historical traffic volumes and time of day;04.12KPMG global tech report:Consumer and retail insights 2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All ri

85、ghts reserved.Key findingsThe highly intentional digital transformation strategies of C&R.Targeted improvements are enhancing data maturity AI is generating widespread business value Accelerating with intentAbout the authorsMethodology How KPMG can helpThe future for consumer and retail were members

86、 of the C-suite and held director,vice president or senior manager-level positions.Survey respondents represented organizations with annual revenues above US$100 million and included a diverse group of technology leaders,such as chief digital officers,CIOs,CTOs,CISOs and chief AI officers.A signific

87、ant proportion of the sample was senior leaders:This consumer and retail perspective draws on the views of490 consumer and retail technology leaders.The KPMG global tech report 2024 surveyed 2,450 technology leaders fromfinancial services,tech,retail and consumer packaged goods,industrial manufactur

88、ing,life sciences and pharmaceuticals,healthcare,government and public sector,and energy.26 Countriesacross eightindustries:Methodology13KPMG global tech report:Consumer and retail insights 2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no

89、services to clients.All rights reserved.Key findingsThe highly intentional digital transformation strategies of C&R.Targeted improvements are enhancing data maturity AI is generating widespread business value The future for consumer and retail Accelerating with intentAbout the authorsHow KPMG can he

90、lpMethodology Barry RaghunathanPrincipal Data Management&Engineering Advisory,Consumer&Retail KPMG in the USBarry is a Principal in KPMG Advisory services,KPMG in the US helping clients to successfully plan,design and implement enterprise wide Data Management and Business Intelligence solutions.He b

91、rings a variety of experience in all aspects of planning,designing,build and delivery of end to end Data Management,Data Integration,Business Intelligence reporting&analytics solutions.Barry has experience throughout the full Systems Development Life Cycle(SDLC)including requirements gathering,archi

92、tecture,development,testing,and production migration.He has played multiple roles including Delivery Lead,Solution Architect,Project Manager,Business Analyst and Lead Developer.His ability to effectively grasp client requirements coupled with a deep technical knowledge in information management and

93、business intelligence practices has proven instrumental in helping clients maximize their ROI in data investments.Martin SokalskiConsulting Technology Leader,Consumer&Retail KPMG in the USMartin is a Consulting Technology Leader for Consumer and Retail,KPMG in the US.His focus is on emerging technol

94、ogies like Intelligent Automation(RPA,AI/Machine Learning)Mobile,and Internet of Things(IoT).These technologies are disrupting and transforming strategies and operating models for organizations across a wide range of industry verticals.Martin leads initiatives relating to identifying and mitigating

95、key risks and issues impacting the broader industry,development of thought leadership and capabilities,and directly engaging with clients and industry communities to resolve complex challenges.Puneet MansukhaniHead of Global Retail Digital Technology and Transformation KPMG in IndiaPuneet is the Ret

96、ail Sector Head for KPMG in India and Lead of Global Retail Digital Technology and Transformation.Puneet supports member firms in strengthening relationships with large OEMs and boutique operators in the retail industry,emphasizing on value-driven,outcome-focused solutions that drive revenue growth

97、for retailers.He prioritizes investment on AI/GenAI led front-end digital solutions that enable hyper-personalisation and enhance customer connects.Puneet has assisted retailers across various sectors,including fashion,footwear,electronics,grocery,convenience,super and hyper markets,food,in building

98、 integrated,robust solutions.About the authors14KPMG global tech report:Consumer and retail insights 2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.Key findingsThe highly intentional digital transf

99、ormation strategies of C&R.Targeted improvements are enhancing data maturity AI is generating widespread business value The future for consumer and retail Accelerating with intentMethodology How KPMG can helpAbout the authorsConsumer data quality,and retail companies are embracing digital transforma

100、tion with a renewed sense of direction,but they face challenges such as poor siloed data,and capability gaps.KPMG consumer and retail professionals can collaborate with you to help define a clear vision,execute tailored transformational strategies,and provide managed services for sustainable results

101、.We combine deep sector experience with a global delivery network to support your digital transformation journey.We offer innovative products,tailored technological solutions,and accelerators to help fast-track your transformation efforts.From strategy to execution,we provide in-depth services acros

102、s platforms,cybersecurity,data and AI,emerging technologies,cloud,and risk management.Our holistic approach helps ensure long-term impacts on employee experience and strategic business goals.Through strategic alliance partnerships,we address pressing consumer and retail technology challenges with ex

103、panded offerings and capabilities.Together,we can deliver impactful digital solutions that help unlock efficiencies,improve resilience,and support your growth.HowHow KPMG can help KPMG can help15 2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provi

104、de no services to clients.All rights reserved.KPMG global tech report:Consumer and retail insightsKey findingsThe highly intentional digital transformation strategies of C&R.Targeted improvements are enhancing data maturity AI is generating widespread business value The future for consumer and retai

105、l Accelerating with intentAbout the authorsMethodology How KPMG can helpSome or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related The information contained herein is of a general nature and is not intended to address the circumstances

106、of any particular individual or entity.Although we endeavor to provide accurate and timely information,there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future.No one should act on such information without appropr

107、iate professional advice after a thorough examination of the particular situation.2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.KPMG refers to the global organization or to one or more of the memb

108、er firms of KPMG International Limited(“KPMG International”),each of which is a separate legal entity.KPMG International Limited is a private English company limited by guarantee and does not provide services to clients.For more details about our structure please visit KPMG name and logo are tradema

109、rks used under license by the independent member firms of the KPMG global organizationThroughout this document,“we”,“KPMG”,“us”and“our”refers to the KPMG global organization,to KPMG International Limited(“KPMG International”),and/or to one or more of the member firms of KPMG International,each of which is a separate legal entity.Designed by Evalueserve.Publication name:KPMG global tech report:Consumer and retail insights|Publication number:139895-G|Publication date:March 2025