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1、APACSchedule:01st June 31st July 2024Sample:A representative sample of N=surveyed inMethodology:Internet interviews(CAWI),research project was entirely conducted by TGM ResearchAbout TGM Global Ride-Hailing Insights 2024TGM Research conducted a global survey across 34 countries to understand ride-ha

2、iling service usage.The study highlights the evolving landscape of ride-hailing adoption and the varying perceptions of mobility solutions worldwide.343,000+respondents844APAC,age:18-55+countries studiedTable of ContentA screenshot of a mobile phoneDescription automatically generatedA cellphone with

3、 a car on itDescription automatically generatedA mobile phone with a car on itDescription automatically generatedA screenshot of a mobile applicationDescription automatically generatedA screenshot of a web bannerDescription automatically generatedSection 1:Mapping Daily Routines:How Consumers Move&L

4、iveWhich of the following activities have you done in the last week?of total respondents used ride-hailing application last weekMost Common Activities In The Past Week.I went to work in the morningI drove my car to workI ordered food from a restaurant delivery applicationI ordered groceries from a g

5、rocery delivery applicationI had breakfast at my favorite restaurantI went to the cinema to watch the latest movieI took a ride using a ride-hailing applicationNone of the aboveRide-HailingReport 2024Daily HabitsMotivationInfluencing FactorsBrands27437Q93.Which of the following activities have you d

6、one in the last week?Total N=50%32%29%24%20%19%13%18%13%TotalWhich of the following activities have you done in the last week?I went to work in the morningI drove my car to workI ordered food from a restaurant delivery applicationI ordered groceries from a grocery delivery applicationI had breakfast

7、 at my favorite restaurantI went to the cinema to watch the latest movieI took a ride using a ride-hailing applicationNone of the aboveof respondents in APACused ride-hailing application last weekMost Common Activities In The Past Week.17%50%30%39%36%26%22%17%16%5050Q93.Which of the following activi

8、ties have you done in the last week?APAC N=APACYesNoAll respondentsof surveyed respondents have a private car.Do you have a private car?-Age&Gender DifferencesOwning Private CarN=4313N=6567N=6463N=5857N=4237Total27437Q94:Do you have a private car?Total N=43%59%71%73%74%57%41%29%27%26%18-2425-3435-44

9、 45-5455+64%64%36%YesNoAll respondentsof surveyed respondents have a private car.Do you have a private car?-Age&Gender DifferencesOwning Private CarN=903N=1251N=1153N=1040N=703APAC5050Q94:Do you have a private car?APAC N=41%58%69%67%70%59%42%31%33%30%18-2425-3435-44 45-5455+61%61%39%How often do you

10、 use ridesharing apps?Few times a weekAlmost every dayOnce a weekFew times a monthRarelyNever usedof respondents use a ride-hailing application almost every day.of respondents use a ride-hailing application weekly.of respondents use a ride-hailing application monthly.Frequency of Ride-Hailing Usage-

11、by GenderMaleFemaleN=1860N=167611%30%14%26%13%5%42%28%10%Total3536Q98.How often do you use ridesharing apps?Total N=9%26%14%30%17%4%How often do you use ridesharing apps?Few times a weekAlmost every dayOnce a weekFew times a monthRarelyNever usedof respondents use a ride-hailing application almost e

12、very day.of respondents use a ride-hailing application weekly.of respondents use a ride-hailing application monthly.Frequency of Ride-Hailing Usage-by GenderMaleFemaleN=451N=43111%34%16%27%9%3%49%26%12%APAC882Q98.How often do you use ridesharing apps?APAC N=12%32%16%26%12%3%EverydayWeeklyMonthlyRare

13、lyFrequency of Ride-Hailing UsageHow often do you use ridesharing apps?18%13%14%18%13%27%27%26%31%35%39%44%46%39%41%10%12%11%7%7%18-2425-3435-4445-5455+N=634N=1080N=938N=620N=263Total3536Q98.How often do you use ridesharing apps?Total N=EverydayWeeklyMonthlyRarelyFrequency of Ride-Hailing UsageHow o

14、ften do you use ridesharing apps?14%8%9%11%11%23%21%25%32%41%44%53%52%45%40%15%13%12%8%6%18-2425-3435-4445-5455+N=137N=261N=252N=165N=66*APAC882Q98.How often do you use ridesharing apps?APAC N=*Small sample sizeSection 2:The Why Behind the Ride:Motivations Driving AdoptionWhat are your primary reaso

15、ns for using ride-hailing applications?Ride-HailingReport 2024Daily HabitsMotivationInfluencing FactorsBrandsPrimary Reasons for Using Ride-Hailing ApplicationsTotal3472Q95:What are your primary reasons for using ride-hailing applications?Total N=32%29%28%26%26%26%25%25%23%22%22%22%21%21%1%As a safe

16、r alternative when going out for events or gatherings,especially at nightOccasional or spontaneous travel needsTo avoid traffic congestionTo access areas not well-served by public transportationCommuting to workWhen a personal vehicle is unavailable or in repairGives convenience during adverse weath

17、er conditionsFor transportation to and from airports or train stationsFor shared rides to split travel costs with othersFor leisure activitiesOrdering food deliveryLong-distance travel that doesnt require owning a carGrocery shopping and other household errandsWhen parking spaces are scarceOther,ple

18、ase specifyPrimary Reasons for Using Ride-Hailing ApplicationsWhat are your primary reasons for using ride-hailing applications?(Select all that apply)APAC844Q95:What are your primary reasons for using ride-hailing applications?APAC N=36%33%33%32%32%30%28%27%26%25%24%22%21%21%1%To avoid traffic cong

19、estionOccasional or spontaneous travel needsAs a safer alternative when going out for events or gatherings,especially at nightGives convenience during adverse weather conditionsCommuting to workTo access areas not well-served by public transportationOrdering food deliveryFor transportation to and fr

20、om airports or train stationsLong-distance travel that doesnt require owning a carWhen a personal vehicle is unavailable or in repairWhen parking spaces are scarceGrocery shopping and other household errandsFor shared rides to split travel costs with othersFor leisure activitiesOther,please specifyW

21、hat are your primary reasons for using ride-hailing applications?FemaleMaleis the most popular reason for respondents choosing ride-hailing applications.Primary Reasons for Using Ride-Hailing ApplicationsTotalQ95:What are your primary reasons for using ride-hailing applications?Total N=3472Male-N=18

22、38Female-N=1634As a safer alternative when going out for events or gatherings,especially at nightAs a safer alternative when going out for events or gatherings,especially at nightOccasional or spontaneous travel needsTo avoid traffic congestionTo access areas not well-served by public transportation

23、Commuting to work30%30%28%25%26%34%28%27%27%26%Across 34 countries,women prefer ride-hailing as a safer option for nighttime travel,using it more frequently than men for this purpose.In contrast,men tend to use ride-hailing more for occasional or spur-of-the-moment trips.What are your primary reason

24、s for using ride-hailing applications?FemaleMaleis the most popular reason for respondents choosing ride-hailing applications.Primary Reasons for Using Ride-Hailing ApplicationsAPACQ95:What are your primary reasons for using ride-hailing applications?APAC N=844Male-N=439Female-N=405To avoid traffic

25、congestionTo avoid traffic congestionOccasional or spontaneous travel needsAs a safer alternative when going out for events or gatherings,especially at nightGives convenience during adverse weather conditionsCommuting to work37%35%33%30%31%35%31%33%34%32%In line with global patterns,safety concerns

26、when traveling at night remain a primary driver for ride-hailing usage in the APAC region,particularly among female users.They also rely on these services for convenience during bad weather and for commuting to work.In contrast,male users are more likely to use ride-hailing to avoid traffic congesti

27、on.Primary Reasons for Using Ridehailing ApplicationsBy Age GroupsWhat are your primary reasons for using ride-hailing delivery applications?As a safer alternative when going out for events or gatherings,especially at nightOccasional or spontaneous travel needsTo avoid traffic congestionTo access ar

28、eas not well-served by public transportationCommuting to work26%26%23%25%25%Total3472Q95:What are your primary reasons for using ride-hailing applications?Total N=18-2425-3435-4445-5455+N=625N=1057N=922N=607N=26232%28%27%24%27%33%29%30%28%27%33%31%28%27%23%35%30%31%27%24%Primary Reasons for Using Ri

29、dehailing ApplicationsBy Age GroupsWhat are your primary reasons for using ride-hailing delivery applications?To avoid traffic congestionOccasional or spontaneous travel needsAs a safer alternative when going out for events or gatherings,especially at nightGives convenience during adverse weather co

30、nditionsCommuting to work35%28%28%33%33%APAC844Q95:What are your primary reasons for using ride-hailing applications?APAC N=18-2425-3435-4445-54*55+N=131N=249N=239N=159N=65*Small sample size35%35%35%34%37%37%33%36%33%28%36%37%33%33%30%41%30%23%20%25%Section 3:Motivation to Selection:Factors Influenc

31、ing the Decision Ride-HailingReport 2024Daily HabitsMotivationInfluencing FactorsBrandsWhat are the top three reasons you choose your most-used ride-hailing app?Factors Influencing the Choice of a Ride-Hailing AppTotalQ99.What are the top three reasons you choose your most-used ride-hailing app?Tota

32、l N=347237%30%27%26%24%24%22%22%22%15%1%Competitive and good pricingQuick driver arrival for pickupTrust in the brand nameFast acceptance of my requestsGood quality of cars/bikesSafety featuresHigh-quality driversUser-friendly app interfaceSmooth ride experienceLow cancellation rate of my requestsOt

33、her,please specifyAPACFactors Influencing Ride-Hailing App ChoiceAfricaLATAM31%EuropeQ99:What are the top three reasons you choose your most-used ride-hailing app?(Select up to three)RegionWhat are the top three reasons you choose your most-used ride-hailing app?Competitive and good pricingTrust in

34、the brand nameQuick driver arrival for pickupN=84434%31%31%Competitive and good pricingQuick driver arrival for pickupFast acceptance of my requestsN=102634%29%27%Competitive and good pricingTrust in the brand nameQuick driver arrival for pickupN=88345%32%29%Competitive and good pricingQuick driver

35、arrival for pickupSmooth ride experienceN=41037%36%34%Note:The report does not display Middle East data due to an inadequate sample size.What are the top three reasons you choose your most-used ride-hailing app?is the top reason for choosing the most-used ride-hailing app globally.MALEFEMALEFactors

36、Influencing Ride-Hailing App ChoiceTotalCompetitive and good pricing35%28%27%27%26%Competitive and good pricingQuick driver arrival for pickupTrust in the brand nameFast acceptance of my requestsGood quality of cars/bikes38%33%28%26%25%Competitive and good pricingQuick driver arrival for pickupTrust

37、 in the brand nameSafety featuresFast acceptance of my requests3472Male-N=1838Female-N=1634Q99.What are the top three reasons you choose your most-used ride-hailing app?Total N=What are the top three reasons you choose your most-used ride-hailing app?is the top reason for choosing the most-used ride

38、-hailing app inMALEFEMALEFactors Influencing Ride-Hailing App ChoiceAPACAPACCompetitive and good pricing33%32%30%29%28%Competitive and good pricingTrust in the brand nameFast acceptance of my requestsQuick driver arrival for pickupSmooth ride experience34%33%30%29%29%Competitive and good pricingQuic

39、k driver arrival for pickupTrust in the brand nameSmooth ride experienceSafety features844Male-N=439Female-N=405Q99.What are the top three reasons you choose your most-used ride-hailing app?APAC N=Factors Influencing the Choice of a Ride-hailing AppAge DifferencesWhat are the top three reasons you c

40、hoose your most-used ride-hailing app?Total3472Q99.What are the top three reasons you choose your most-used ride-hailing app?Total N=Competitive and good pricingQuick driver arrival for pickupTrust in the brand nameFast acceptance of my requestsGood quality of cars/bikes18-2425-3435-4445-5455+N=625N

41、=1057N=922N=607N=26227%28%25%25%21%35%27%28%27%24%37%31%26%28%25%46%33%29%25%24%44%38%33%25%26%Factors Influencing the Choice of a Ride-hailing AppAge DifferencesWhat are the top three reasons you choose your most-used ride-hailing app?APAC844Q99.What are the top three reasons you choose your most-u

42、sed ride-hailing app?APAC N=Competitive and good pricingQuick driver arrival for pickupTrust in the brand nameFast acceptance of my requestsSmooth ride experience18-2425-3435-4445-54*55+N=131N=249N=239N=159N=6523%26%30%28%36%34%30%29%31%30%38%30%33%34%26%37%30%30%23%25%26%50%36%22%27%*Small baseSect

43、ion 4:The Race for Riders:Brand Awareness&Most-Used Apps Ride-HailingReport 2024Daily HabitsMotivationInfluencing FactorsBrandsWhen thinking of ride-hailing applications operating in your country,which companies come to mind first?Top-of-Mind Ride-Hailing AppTotal2868Q96.When thinking of ride-hailin

44、g applications operating in your country,which companies come to mind first?Total N=67.5%22.2%15.7%14.8%11.0%6.1%6.0%4.2%3.9%3.3%UberBoltGrabinDriveDidiGojekOlaBlaBlaCarCareemLyft67%Ride-HailingReport 2024Daily HabitsMotivationInfluencing FactorsBrandsTop-of-mind Ride-hailing AppGender&Age Differenc

45、esWhen thinking of ride-hailing applications operating in your country,which companies come to mind first?68%in total respondents67%68%aged 18-2467%aged 25-3468%aged 35-4468%aged 45-5467%aged 55+19%25%in total respondents22%26%aged 18-2423%aged 25-3422%aged 35-4420%aged 45-5416%aged 55+15%16%in tota

46、l respondents16%12%aged 18-2415%aged 25-3416%aged 35-4419%aged 45-5415%aged 55+N=1505N=1363N=465N=877N=776N=524N=227Total2868Q96.When thinking of ride-hailing applications operating in your country,which companies come to mind first?Total N=When thinking of ride-hailing applications operating in you

47、r country,which companies come to mind first?Top-of-mind Ride-Hailing AppIn APAC,Grab leads as the most recognized ride-hailing app,followed by Uber,Gojek,and Ola,with local and global players shaping a competitive market.APACQ96.When thinking of ride-hailing applications operating in your country,w

48、hich companies come to mind first?APAC N=76456.0%37.6%21.5%20.7%10.7%8.8%7.3%7.3%6.1%4.4%GrabUberGojekOlaMaximinDriveRapidoAngkasJoyRideDidiTop 3 factors influencing the choice of a ride-hailing app010203Which ride-hailing app did you use most often in the last three months?Top Ride-Hailing App Used

49、 Most Often in the Last Three MonthsTotal3472Q97.Which ride-hailing app did you use most often in the last 3 months?Total N=32.7%9.1%8.8%2.6%2.2%2.6%1.7%1.5%1.3%0.4%UberBoltGrabinDriveDidiBlaBlaCarGojekOlaCareemJoyRideTrust in the brand name27%Quick driver arrival for pickup30%Competitive and good p

50、ricing37%3472Q99.What are the top three reasons you choose your most-used ride-hailing app?Total N=Top 3 factors influencing the choice of a ride-hailing app010203Which ride-hailing app did you use most often in the last three months?Top Ride-Hailing App Used Most Often in the Last Three MonthsAPAC8

51、44Q97.Which ride-hailing app did you use most often in the last 3 months?APAC N=35.4%20.4%6.5%6.0%1.8%1.5%1.5%1.4%1.1%1.0%GrabUberGojekOlaJoyRideMaximRapidoAngkasDidiBoltTrust in the brand name31%Quick driver arrival for pickup31%Competitive and good pricing34%844Q99.What are the top three reasons y

52、ou choose your most-used ride-hailing app?APAC N=Top Ride-Hailing App Used Most Often in the Last Three MonthsGender differencesWhich ride-hailing app did you use most often in the last three months?FemaleMaleTop 1Top 2Top 3Top-of-mindTop recent usevsMale-N=1838Female-N=1634Q97.Which ride-hailing ap

53、p did you use most often in the last 3 months?Total N=Total34.4%7.0%8.0%1.8%3.0%30.9%11.0%9.0%3.6%2.0%UberBoltGrabinDriveDidiGrabBoltUberGrabBoltUber2868Q96.When thinking of ride-hailing applications operating in your country,which companies come to mind first?Total N=Top Ride-Hailing App Used Most

54、Often in the Last Three MonthsGender differencesWhich ride-hailing app did you use most often in the last three months?FemaleMaleTop 1Top 2Top 3Top-of-mindTop recent usevsMale-N=439Female-N=405Q97.Which ride-hailing app did you use most often in the last 3 months?Total N=APAC33.8%21.9%6.7%7.8%1.0%37

55、.1%18.7%6.2%4.1%2.8%GrabUberGojekOlaJoyRideGojekUberGrabGojekUberGrab844Q96.When thinking of ride-hailing applications operating in your country,which companies come to mind first?Total N=TGM Ride Hailing Insight 2024 Survey Project-Detailed Sample InformationTGM Research(TGM)is a technology-driven

56、market research company specialising in global online data collection and innovative survey technology.TGM provides agile insights for better decisions,using the most comprehensive Res-Tech to spearhead the use of digital for better market research.TGM is a remote-first company with a team of 50+members,having a presence on five continents.Thank You!FOLLOW US ONT G M R E S E A R C H.C O MC O N T A C T T G M R E S E A R C H.C O M